roamler international promotions report
DESCRIPTION
Once again, we dive in the world of retail! This report includes the top 3 of the most impressive retail-promotions in the month November. Participating countries: Colombia, France, Germany, Italy, Mexico, The Netherlands, Poland, Turkey and the United Kingdom.TRANSCRIPT
2MON CHERISeen in:Kaufland
Type of promotion: ThisThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
3PAULANER Seen in: Edeka Scheck-in
Type of promotion: ThisThis promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
3PAULANER THE BEST PROMOTIONAL ACTIVITIES3PAULANER
STAND OUT FROM THE CROWD
3
1FISHER PRICESeen inJumbo
Type of promotionIf you purchase two Fisher Price toys, you’ll get one extra for free.
COLOMBIA
2DIFFERENTSeen inPepe Ganga
Type of promotion You’ll get 40% discount on the pur-chase of toys in this store.
3CORELLESeen inJumbo
Type of promotionIfIf you purchase Corelle dinnerware with the value of 199,000 pesos, you’ll get a Waffle Maker Proctor .Silex for an extra of 1,000 pesos.
1RICARDSeen inLeclerc
Type of promotionAt a corner inside the store, you can try different kinds of Ricard products.
FRANCE
2LEGOSeen inLeclerc
Type of promotion Sculpture of Lego products repre-sents a construction Truck.
3JOHNNY WALKERSeen inLeclerc
Type of promotionYou’ll get discount on Ricard prod-ucts if you have a fidelity card.
1LEGOSeen in
Kaufhaus
Type of promotion
Lego releases new products and
puts a huge Santa Claus made of
Lego inside the store.
GERMANY
2PLAYMOBILSeen in
Kaufhaus
Type of promotion
Playmobile releases some new
products.
3LINDTSeen in
Karstadt
Type of promotion
Lindt sells special Christmas prod-
ucts.
1FERREROSeen in
Auchan
Type of promotion
Ferrero sells Christmas packag-
ing (in the shape of a star) to put
into the Christmas tree.
ITALY
2KINDERSeen in
Auchan
Type of promotion
Many different Kinder products are Many different Kinder products are
on sale and the shelves are deco-
rated with appealing Kinder promo-
tion materials and displays.
3LEGOSeen in
Carrefour
Type of promotion
AA huge Lego figure is placed around
their products. As Christmas is very
close and you can find these toys
everywhere.
1WALMARTSeen inWalmart
Type of promotionByBy a minimum purchase of $800 MXN with a credit card (Around $57 USD) Walmart is giving 3, 6, to 12 months of cashback for the toy department.
MEXICO
2CHIPSSeen inMega Comercial Mexicana
Type of promotion Chips are $2 pesos on discount and presented in a Christmas-themed display.
3LGSeen inCity Club
Type of promotionThe products of LG have 20% dis-count on the price.
1SISISeen in
C1000
Type of promotion
WhenWhen you buy 2 SiSi products,
you get a free 'confession book'
to collect information and mes-
sages from their friends, family,
teacher etc.
THE NETHERLANDS
2MILKASeen in
Jumbo
Type of promotion
When you buy two Milka products When you buy two Milka products
you'll receive either soccer or
hockey stickers. You can save the
whole collection and put them in
an album.
3RIJKSMUSEUM
Seen in
Albert Heijn
Type of promotion
ThisThis promotion is a ‘Sinterklaas’ pro-
motion with special products of the
national museum, called ‘Rijksmuse-
um’.
1COCA-COLASeen in:
Tesco
Type of promotion:
There’s a discount on the Co-
ca-Cola products from 5,19 to
4,99 PLN
POLAND
2SMYK (OWN PRODUCT)
Seen in:
SMYK
Type of promotion:
You can create your own cuddly toy.
3RAFFAELLO Seen in:
Tesco
Type of promotion:
There’s a discount on the Raffaello
products from 8,99 to 6,19 PLN.
1FERRERO Seen inAsda
Type of promotionTheThe promotion includes all prod-ucts in the Ferrero Rocher range, which are marketed as Christ-mas gifts. You can purchase 3 boxen for £10. A large Christmas tree has been made out of choc-olates, including Christmas lights.
UNITED KINGDOM
2COCA-COLASeen inAsda
Type of promotion BottlesBottles of coke are on offer at 3 for £3. Pallets of stock have been sur-rounded by promotion materials of the Coca-Cola truck which link to the famous advert.
3DEBENHAMS Seen inDebenhams
Type of promotionDebenhams is advertising with vat free prices on perfumes.
This promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
2MON CHERISeen in:Kaufland
Type of promotion: ThisThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
3PAULANER Seen in: Edeka Scheck-in
Type of promotion: ThisThis promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
[email protected] +39 02 48 19 33 20
[email protected] +48 73 90 33 100
[email protected] +55 39 66 16 20
[email protected] +31 20 82 02 580
[email protected] +31 20 82 02 580
[email protected] +90 21 63 30 37 40
[email protected] +33 66 15 84 551
[email protected] +31 20 82 02 580
[email protected] +57 31 02 48 24 84