rob kelly powerpoint slides personal branding speech ama ing cafe
TRANSCRIPT
![Page 1: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/1.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Personal BrandingBy Rob Kelly
![Page 2: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/2.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
![Page 3: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/3.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#1 Owning The Brain
![Page 4: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/4.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
No One Owned “Beautiful Computers” in my Brain
![Page 5: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/5.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
The Ladder in my Brain for “News”
![Page 6: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/6.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#2 Specificity
![Page 7: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/7.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
(7 Billion people / 12,000 words = 583,000 people per word
![Page 8: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/8.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
![Page 9: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/9.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“Alienate The Non-Prospect”
![Page 10: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/10.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Think like…
![Page 11: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/11.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
10,000 People Want “Purpose”
![Page 12: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/12.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#3 Beacons
![Page 13: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/13.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell”-- Ad Guru David Oglivy
![Page 14: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/14.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Be Yourself
![Page 15: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/15.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Find Yourself
![Page 16: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/16.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Share Yourself
![Page 17: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/17.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
![Page 18: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/18.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
It worked…and I told 300,000 people
![Page 19: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/19.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Exercises for Brain, Specificity & Beacons
![Page 20: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/20.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Circle of Competence
![Page 21: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/21.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Explore Your Purpose & Passion
![Page 22: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/22.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Pick a Ladder on Which You Are the Top Rung
![Page 23: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/23.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Green Computers?
![Page 24: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/24.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell!”
![Page 25: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/25.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
![Page 26: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/26.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Blog + Brian Kerr = AMA Speech
![Page 27: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/27.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
A book as a 200-page business card
![Page 28: Rob kelly powerpoint slides personal branding speech ama ing cafe](https://reader035.vdocuments.net/reader035/viewer/2022062319/55644fcad8b42ad6268b50de/html5/thumbnails/28.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Thank You!