ROBERT C PETTIT +1 601-672-2308 me@robertcpettit.com www.robertcpettit.com LinkedIn @rcpettit87

Profile A digital marketing strategist with three years work experience for advertising agencies, non-profits, small businesses, and

corporations both in-country and abroad in a bilingual setting. Knowledgeable in HTML, CSS, Javascript, and PHP. Advanced proficiency in Mandarin Chinese.

EXPERIENCE

Mad Genius Jackson, MS Digital Content Strategist, Interactive and Social Media Departments December 2011- Present

Manage up to $15k/month in pay-per-click online marketing spend (Google AdWords and Facebook) for various agency clients

Execute monthly website data reporting for clients using Google Analytics Responsible for collecting, editing, and managing client’s content for website projects Execute project management in development and design of various client WordPress websites Perform daily media monitoring of 15+ clients’ social media presence Work with clients including the Mississippi Red Cross; Salvation Army of Mississippi, Alabama, Louisiana; Primos

Hunting; Louisiana Hot Sauce

RCP Consulting + Design Services Jackson, MS Freelance Contractor January 2011- November 2011

Work with clients to execute design goals, implement email/ social media marketing campaigns, and provide online software training

Examples of projects include: o Creation and implementation of digital, monthly promotional piece, PowerPak@Work, for Madison the City Chamber

of Commerce that is published on multiple platforms including website, email, social media, and a mobile app o Responsible for designing marketing materials for area real estate developers for commercial, industrial, and

residential properties valued in the millions

enoVate Shanghai, China Market Research Analyst Intern November 2010-January 2011

Developed research skills in a bilingual work setting through gathering information from English and Chinese resources and forecasting Chinese consumer youth trends

Performed content management for social media platforms for the company including Sina Weibo, Twitter, Douban and company blog

Responsible for quantitative analysis portion of a project including market size and market share estimations for a Beijing-based client looking to tap into the expatriate market of Shanghai

USA National Pavilion, Expo 2010 Shanghai Shanghai, China

Student Ambassador, Communications Department July 2010-October 2010

Welcomed the 35,000+ daily visitors to the USA Pavilion in both Chinese and English Executed design tasks including image branding and promotional print and web graphics Handled bilingual media tours of the USA Pavilion for Chinese and international news source Wrote bilingual blog posts and interacted with Chinese social media sites (RenRen)

EDUCATION

The University of Mississippi Oxford, Mississippi B.A. Degrees earned May 2010

Double Bachelor of Arts Program: BA in Chinese Language BA in International Studies, with an emphasis in:

o East Asian Studies o Global Business and Economics

GPA: 3.45/ 4.0 Senior Thesis Project: “Regional Inequality and its Effects on Consumer’s Attitudes Toward Durable Goods in Contemporary China” An empirical analysis examining the distribution of goods and its impact on consumers’ demands.

Qingdao University and Nanjing University Qingdao and Nanjing, China Summer 2007 & 2008, Fall 2009

University of Mississippi Study Abroad Programs (totaling 8 months) Intensive Mandarin Language Study

SKILLS

Windows and Mac; MS Office (Outlook, Word, Excel, Powerpoint); Adobe Creative Suite (Illustrator, InDesign, Photoshop)