robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category
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PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12
Ignite Presentations(six presentations on insight) moderated by Ian Spalter of FourSquare
Robert Gaafar, CropUp (formerly of Carrot Creative)How to approach a ‘new’ product category
#productnyc
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How to Approach a ‘New’ Product Category
Robert GaafarCEO
@robgaafar
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Meet Willie Sutton
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That’s where the money is!
Why do you rob banks?
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#1 - Practice Sutton’s Law
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7
If I had to guess, social commerce is the next area to really blow up.
-Mark Zuckerberg
“”
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No, I don’t want a Brazilian Bikini Wax!
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#2 - Focus on the road, not the wall
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Users spend the majority of their time on the newsfeed.
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Fish where the fish are.
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Buyable Stories
• In-Stream
• Social sharing is native
• Commerce through content
• Exclusive Products
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#3 - Take the Mom Test
Can you explain what you do, to your Mom in one sentence?
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Define your Value
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Offer the right promotion at the right time to the right
person.
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•Free feedback
•Collect logos
•Create demand
#4 - Get some Friendlies
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Don’t worry about your competitors....yet
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It’s scary........
(but not as scary as Jenga)
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Recap
1)Practice Sutton’s Law
2)Focus on the Road3)Take the Mom Test
4)Get some Friendlies