rock your recruitment

7/31/2019 Rock Your Recruitment

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A COMPLETE GUIDE OF IDEAS TO MAKE A GREAT PROMOTION


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Marketing strategies and promotionalcampaigns are essential part in yourrecruitment process.

Positioning our brand and making people toWANT to know our product is the first step tofind our final and most suitable EP Profiles

So, use your imagination and take some ideasfrom here to Boost your Recruitment!


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Remember that before starting any strategy orpromo activity you should have defined:

1. Your target audience2. The message and key info (with timeline)

3. Your final or packaged product


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The Marketing Campaign for EP Recruitmentshould be a priority for both OGX andMarketing areas. Make sure your teams arecompletely alligned and committed to achievethe goals.

Train all the members together and teach them

how to work with synergy!!


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Now is time to select the channels you will usefor your campaign. Take into account the costof each one in terms of money, time and

human resources.

Make sure that you have at least one personresponsible for each channel.


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Traditional channels: TV-Radio-Press

Internet and Web 2.0

Physical promotion

Personal Selling Events


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Traditional Internet Physical Personal Events

- Press release (local and

university newspaper)

- Radio spot

- TV announcement

- Radio/TV show

attendance

- Create your own viral

video

- Screensaver on unis

computers

- E-mail promo for

database

- Social Networks

- Members Personalmessage (Msn, fbk,

twitter

- University website

banner

- AIESEC web site

- Life Size models

- Stand

- Chalk walk

- Helium Ballons with

message

- Posters and flyers (make

them original)

- AIESEC Pyramids- Candies-card

- Restroom stickers

- Post it on campus/

- Special offer or

promotion

- Grafiti wall

- Sign on the grass

- open me box

- Partner support

- Ribbon on trees

- See the world

- Frame on cars windows

- Person carrying a sign

- Classroom visits

- Mouth to mouth

- Public intervention

- AIESEC T-shirt day

- Universitys events

- External events

- Flash mob

- Global Village

- Food Sample/festival

- Issue based conference

- Internal contest


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For traditional channels themain thing is to stablish thecontact. No matter if is theUniversity Media or anexternal, you shouldcontact them and offer theproposal of giving you anspace in theirshow/newspaper. Look for

youth Radio/TV stations andtry to have this space topromote your recruitment.


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Having a promotionalvideo for your website,social networks and events

will help you to spreadyour recruitmentcampaign among studentmarket. You can createyour own video or just useone of the existing!

http://www.youtube.com/watch?v=QJSvstKlVi0

http://www.youtube.com/watch?v=OXMZFX__UoE

VIDEO EXAMPLES
http://www.youtube.com/watch?v=QJSvstKlVi0http://www.youtube.com/watch?v=QJSvstKlVi0http://www.youtube.com/watch?v=OXMZFX__UoEhttp://www.youtube.com/watch?v=OXMZFX__UoEhttp://www.youtube.com/watch?v=OXMZFX__UoEhttp://www.youtube.com/watch?v=OXMZFX__UoEhttp://www.youtube.com/watch?v=QJSvstKlVi0http://www.youtube.com/watch?v=QJSvstKlVi0http://www.youtube.com/watch?v=QJSvstKlVi0


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Contac your University and ask for a space intheir website or computer labs to put a banneror screensaver promoting your recruitment; inthis way you will be targeting directly to your

audience.


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Although is the simplest andeasiest way to reach some ofyour target audience you mustbe very careful in the disign and

content of your e-mailpromotion. Be catchy and makepeople ask for moreinformation. Dont forget to

include all the main informationand select the appropiatesubject title. Is mailing notSpaming!!!


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Nowadays its almostimpossible not usingsocial networks asFacebook, Twitter,

LinkedIn and some other.But be really carefulwhen promoting youropportunities; focus on

your target, give theright information andremember always torespect our branding.

CHECK THIS USEFUL WEBSITE:

http://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummies
http://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummieshttp://www.slideshare.net/soapcreative/facebook-brand-pages-for-dummies


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In a recruitment processmembers involvement isalways needed. Encourageyour LC members to

promote your recruitmentthrough their personalFacebook status, msnnick, tweets, and evenpersonal e-mail to theirfriends. This method is

excellent to create a viralmessage and to make thewhole LC be committedwith your exchange goals!

Dont forget to have yourLC website completelyupdated and with all therequired information for

your recruitmentcampaign.


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One of the most popular ways to promote the organization isthe AIESEC stand in your campus. For the complete successof this tactic make sure to find the appropiate place and

hours to have it. Train all the people who will be in the standand have all the necessary logistic and promotionalequipment (flyers, cards, computer, product sheets, etc) togive the best service to your audience.


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If your university has a hugecampus, why dont to spread themessage by using the floor? Justget some pieces of chalk and putyour homepage on the floor,people will be wondering what isabout and will check it. You canalso use catchy words/messages toinvite people to your stand.

Note: Be sure you have thepermission of your university fordoing that!


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Use helium ballons with the AIESEC logo or tiesome flyer on it to create an alternative way topromote your campaign. Put the ballons in placescrowed and where people can easily see them.


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Another regular promotionaltactic, which if is well targetedcan be really effective. Make anattractive and different design,

you can make posters as apostcard or use the Im anAIESECer campaign. For flyersyou can print an internationalrecipe or an interesting fact

about a country in the backside, this will encourage peopleto actually look at it instead ofjust throwing it away.


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A different way topresent your informationis creating little pyramids

or cubes with the maininformation on it. Thenleave them on the tablesof cafeterias, libraries,classrooms, etc. In thisway people willdefenitely have to take alook on them!


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To make a different type of flyer or card, why

dont you make them more attractive by puttingit some candies? Just staple one candy to eachflyer and make people want one!


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If you put AIESECstickers on therestrooms wallremember to be sure

that they will not bedamaged. Use themirrors and thedoors to place them.

During yourrecruitment campaignyou can select a dayfor your memberswear one AIESEC T-

shirt, showing supportto the LC andencouraging otherpeople to ask aboutAIESEC


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You can develop aspecial offer toincentive people: i.e.bring 5 of your friends

and receive a specialdiscount, or apply inthe first week andreceive a freeconference in the LC,

etc.

Use the traditionalPost-its writtingsomething relatedyour recruitment onthem and place a big

ammount of them in avisible place.


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You can ask for a empty wall in your campus or just

place lots of flipcharts on the wall and create a GrafitiWall to promote your recruitment. Let people writtethe countries they want to visit, their thoughts aboutglobal issues, etc. Then you can ask each person toinvite another to draw something on your wall


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If your university has a big campus, try using bigsigns on the grass guiding people to yourinformation sessions or just promoting theexchange programs.

AIESEC INFOSESSION


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Another idea for using the campusis leaving boxes around the grasswith the message open me,then inside you will have littlenotes promoting your recruitmentand with a final message like this:Now close me and leave tosomeone else can open me again.You can costumize the boxes

according the countries yourepromoting to make them moreattractive and catchy.


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Find one of your strongest TN taker orpartners and ask them to writte a littleparagraph showing support to AIESEC and theexchange programs. This will make theprograms more attractive.


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Once again, you canuse your naturalcampus, such as treesto make a different

and creativepromotion. Just add awide colorful ribbonto the trees and put

some AIESEC flyers onit, people will see itand they will need tocheck what is it.


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This a different an uniqueidea to attrack people oncampus, just build a pair ofbinoculars with blackcardboard and at the end of

them add a board to placedifferent world images (besure you can change them),the let people to look at itand try to identify wich

country is it. You can giveprizes as candies for thosewho guess.


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Make with pasteboardstylish frames for windowscars and put in thempictures of worldslandscapes; at the top adda message that sayssomething like: you couldbe having this view, joinAIESEC internship

program. Place them inall the cars of yourcampus, drivers will haveto see them!


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If you have extremelymotivating and dynamicmembers use them topromote your recruitment

personally by carryng a nicead on their bodys andinviting people to the standor info sessions. The personshould be in most popular

places around the campus.Note: Use at least twopeople so they wont feelalone!


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One of the most effective

tactics to promote theprogram is to ask for a briefspace on classes and give afast but effective AIESECmessage. Invite people tothe stand and informationsession and if the professorallows you give some flyers.Make sure you have the

permission for doing thisbefore interrupting anyclass!

This method is perfectto spread the messagein a fast way. Just inviteyour LC members toshare with all their

friends about the AIESECexchange program andmake them attend to aninfo session.


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Use a public intervention to promote internships(mainly GCDP) can be an impactful way to get toyour target. Just select one of the AIESEC globalissues and with your recruitment team approach

every person in your campus. Ask them somequestions, give them some facts or create any otherinteresting but short content about the topic. At theend remember to give them AIESEC information and

invite them to stand/session


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Creating a flash mob toimpulse your campaign isa great idea to involveyour LC members andmake a huge impactonyour campus. Be sureyou have practicedenough and that youhave a big and visited

place to do it. Be ascreative as you want todesign it!!


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You can also use yourinterns to promote yourOGX recruitmentcampaign! Just invitethem to make a smallglobal village or foodfestival in the campus,and make sure they willpromote the internshipopportunities amongstudents. This tactic is a

useful way to let theaudience experience alittle bit about othercultures and becomemore interested in the

programs.


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Selecting a global issueand creating the space (asa conference, webminar,panel, etc) to people getinvolve with it is a goodstrategy to give theaudience something morethan just the promotion.At the end you can just

give a brief explanation ofthe internshipsopportunities.


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Not only the externalaudience is important.Make sure you have yourinternal campaign amongLC members to encourage

people going onexchange. Creating acontest to people cancompete and have a finalprize can be one of the

tactis to promote therecruitment at theinternal level.


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No matter if is in yourcampus or if is it an externalone, an event is always agreat opportunity to reach abig amount of people. Lookfor events that are allignedwith the organization andmake the proposal to be partof them. Place a stand if

possible and make sure yourpeople is completely trainedto sell the exchange products


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For each tactic check the cost, humanresources and impact it will cause so you canbe prepared.

Plan with a timeline the dates andresponsibles of each marketing activity

Share your results after appying any tacticwith other LCs

Be innovative and think in more creativepromo strategies and tactis!


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AIESEC GERMANY

AIESEC SEVILLA

AIESEC MEXICO

For some of their contents.

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