roi of blogging
DESCRIPTION
Here is a PPT on the "ROI of Blogging". Some points are based on my experience and some are based on other peoples experience. This is not a complete list - so please provide your ideas and we will update the PPT.TRANSCRIPT
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Blog Measurement Metrics
THE ROI OF BLOGGING
Business Value
By Sandeep Arora
© 2009 www.telezent.com
Blog Measurement Metrics
© 2009 www.telezent.com
Business Value
© 2009 www.telezent.com
Money saved
Increased Brand Equity
• Cost of Advertising ($) in traditional media (TV, radio, etc).
• Cost to Advertise in similar magazines.
ROI
• Cost of paid search or hiring a internet advertising firm.
• Build Brand Equity which is intangible and will translate to profitable customer action.
© 2009 www.telezent.com
Product/Service Improvement
ROI
•Company fixes a major product flaw.•Company improves service and makes customers happy.
•Company continuous to spend marketing dollars to push a faulty product.•Company continuous to execute poor service which customers hate.
•Company creates new product based on user ideas.
•Company continuous to focus on obsolete products.•Competition taps customer Ideas and launches new product.
Blog Without Blog
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Customer Support
•Customers self service themselves and make fewer calls to company support center which results in cost saving.
•Gives company insight into consumer behavior.•Similar effort using traditional focus group cost lot of money.
ROI
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Marketing / Sales
Number of conversionsSales via blogNumber of qualified leads.
As company sales increase you will be able to measure –
© 2009 www.telezent.com
Online Reputation
HighRanking
•You secure a High Position in Search Engine Results which is equivalent to Google Insurance.•This will Help you offset any negative content.