ROI  FOR  WORSHIP  SPACES  

Danny  Rosenbalm,  CEO,  Morris  Betsy  Buhler,  Pastor  of  Communica;ons,  Community  Bible  Church  

INTRODUCTION  •  WHAT IS ROI?

•  Return On Investment

•  HOW IS ROI MEASURED?

•  ROI has multiple metrics depending on role

with project or within organization.

•  TRADITIONAL ROI VS. VALUE-BASED ROI

INTRODUCTION  •  WHAT IS ROI?

•  Return On Investment

•  HOW IS ROI MEASURED?

•  ROI has multiple metrics depending on role

with project or within organization.

•  TRADITIONAL ROI VS. VALUE-BASED ROI

•  For  each  buying  type  to  “win”  

•  For  all  stakeholders  to  be  aligned  on:  

–  Goals  

–  Timeline  

–  Cost  

KEYS TO ROI SUCCESS

•  Demonstra;ng  how  the  bleeding-­‐edge  technology  will  evolve  

and  grow  over  lifespan  

•  Crea;ng  a  system  that  is  adaptable,  configurable,  and  

transla;onal    

•  Designing  and  installing  a  system  that  is  easy-­‐to-­‐use  and  

approachable  not  only  for  you  but  also  for  your  volunteers  

•  Crea;ng  systems  that  are  reliable  each  week  

TECHNICAL BUYERS CREATE VALUE ROI BY:

•  Technology  lifespan  

•  Future-­‐proof  infrastructure    

•  Solid  acous;c  and  pre-­‐visual  modeling  

•  Delivering  technically  savvy  systems  that  convey  the  

church’s  message    

•  Ability  to  train  volunteers    

TECHNICAL BUYERS MEASURE VALUE ROI THROUGH:

•  Focusing  on  system’s  ease-­‐of-­‐use  yet  ability  to  create  highly  

impacMul  experiences  weekly  

•  Demonstra;ng  that  system  technology  provides  flexibility  to  

alter  plans  during  service  based  on  reac;on  

•  Demonstra;ng  system’s  relevance  to  church  demographic  

•  Demonstra;ng  confidence  that  Worship  Leader  has  in  system  on  

weekly  basis      

CREATIVE BUYERS CREATE VALUE ROI BY:

•  System  appearance  in  space  

•  Ability  to  accomplish  ministry  goals  and  effec;vely  convey  

message  

CREATIVE BUYERS MEASURE VALUE ROI THROUGH:

“Use technology to see God more clearly.”

•  Defining  func;onality    

•  Determining  cost  

•  Es;ma;ng  value;  value  of  spend  and  how  value  is  

qualified  

•  Developing  budget;  how  to  develop  and  how  to  iden;fy  

what  budget  should  be  

EXECUTIVE BUYERS CREATE VALUE ROI BY:

•  System’s  impact  on  master  planning  

•  Technology  lifespan  

•  Capital  investment  planning    

•  Church  demographics  &  worship  style    

EXECUTIVE BUYERS MEASURE VALUE ROI THROUGH:

DO YOU IDENTIFY WITH ANY OF THESE BUYING TYPES?

DISCUSSION BREAK

WHAT CHALLENGES HAVE YOU FACED IN THIS PROCESS?

ARE THERE ANY RESOURCES YOU HAVE FOUND VALUABLE AS YOU MAKE TECH DECISIONS?

HOW DO I MAXIMIZE VALUE ROI?

PLAN THE WORK WORK THE PLAN

•  IMAGINE  

•  DESIGN  

•  INTEGRATE  

•  EDUCATE  

AVL SYSTEM DESIGN PROCESS

4-STEP PROCESS ROI-FOCUSED STEPS

Ensures that gear is maximized to 100% operation

Ensures goals are set and provides a blueprint for success

•  Captures  narra;ves  from  all  three  buyers    

•  Includes  all  equipment  needed  to  accomplish  goals    

•  Includes  line-­‐item  pricing  to  ensure  that  your  

project  remains  within  budget  

•  Aids  in  planning  projects  in  phased-­‐approach    

DESIGN

•  Provides  3D  rendering  of  how  system  actually  fits  into  the  

space  (screens,  cameras,  etc.)  

•  Visual  representa;on  of  amplitude  (SPL)  and  frequency  

response  throughout  the  sea;ng  chart  

•  Confirms  assump;ons  made  during  planning  phases  to  

prevent  site  line  issues  (screen/monitor  sizing  and  

placement,  etc.)  

PREVISUALIZATION & ACOUSTIC MODELING DESIGN

•  Provides  operators  with  ability  to  not  only  run  

system  but  to  maintain  system  over  ;me  

•  Op;mize  and  maximize  gear  func;onality    

•  Educate  operators  on  volunteer  training    

EDUCATION CONTINUE TO CREATE VALUE

•  InfoComm  

•  NAB  •  AES  (American  

Engineering  Society)  

•  LDI  (Ligh;ng  Design  Interna;onal)  

•  Worship  Facili;es  Magazine    

•  FILO  Conference  (regional)  

•  SALT  

•  Thrive  

•  Na;onal  Worship  Leaders  Conference  

•  Engage  

EDUCATION EDUCATIONAL RESOURCES

THANK YOU ANY FINAL QUESTIONS?

FOR YOUR TIME TODAY