100%Open 2015

Building Your Open Innovation Toolkit

Digital Health Assembly 12/02/15

18 February 2015 1

© 100%Open 2015 18 February 2015 2 The Birthday Paradox

What are the chances that two people in this room

share the same birthday?

100%Open 2015 Birthday Paradox

18 February 2015 3

The probability of 2 people sharing the same

birthday is over 50% with just 23 people in a

group, and 99% in a group of just 57 people.

© 100%Open 2009 18/02/2015 4 3 minute JV

“A new idea is nothing more or less than the combination

of old elements.” James Webb Young

100%Open 2015 3 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

3 Minute JV

© 100%Open 2015 18 February 2015 7 Open: Data > Innovation > Business

Innovating with partners by sharing the risks

and the rewards.

100%Open 2015 Buzzwords

18 February 2015 8

Cooperative

Collaborative Co-Creative

Closed

100%Open 2015 18 February 2015 9 Two Models of Open Innovation

• Starts with ‘what’ question: an innovation

brief detailing a specific unmet need

• Is a competitive marketplace amongst

customers, suppliers or users

• The innovation process is mediated by a

Trusted Agent

• Innovations are extracted through a

linear process

• Tend to be internal routes to market (e.g.

license deals)

Discover

• Starts with a ‘who’ question: finding

partners to explore a broad opportunity

• Is a cooperative community & process ,

with customers, suppliers or users

• The innovation process is facilitated

through a Catalyst

• Innovations are built using an iterative

process

• Tend to be external routes to market (e.g.

joint ventures)

Jam

100%Open 2015 The Open Innovation Process

18 February 2015 10

© 100%Open 2015 Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas

platform rolled out to all employees and to an external community of 500,000 people.

18/02/2015 11

100%Open 2015 2 degrees of Separation

18 February 2015 12

"There are more smart people outside your

company, than within it. It’s the law of numbers.

Be adaptive.”

Reid Hoffman

© 100%Open 2015 Case Study – P&G

We have designed and ran various open innovation challenges with P&G, creating

new productive partnerships with their customers, suppliers and other brands.

18/02/2015 13

© 100%Open 2015 Give > Get

14 18/02/2015

“Connect on your similarities, and benefit from your differences.”

Valdis Krebs

© 100%Open 2015 Case Study – E.ON

Home of the Future was a service innovation competition with 45,000 customers,

linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.

18/02/2015 15

100%Open 2015 Explore > Extract > Exploit

18 February 2015 16

“Open innovation is a

U-Shaped Process.” Paul Vanags

© 100%Open 2014 Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to

design a new innovation toolkit and internal innovation platform.

18/02/2015 17

© 100%Open 2015 Peripheral Vision

18 18/02/2015

“Innovation is a by-product

of engaged networks.” Verna Allee

100%Open 2015 19 Case Study – Interface

18 February 2015

Interface are a $1bn carpet company who have a promise – called Mission Zero - to eliminate any negative impact the company may have on the environment by 2020.

100%Open 2015 Outcomes

18 February 2015 20 O

utc

om

es

Co-created a new open innovation strategy that was

approved by CMO and currently in process of being implemented.

100’s of social media marketing insights codified and synthesised

based on 10,000’s social media comments.

New £10m ideas co-created with 5000 customers

including an E.ON electric vehicle

breakdown recovery service

New LEGO Ideas platform with

500,000 customers leading to several of

LEGO’s most profitable recent

product launches.

Flexible giving app co-created and

prototyped with Oxfam donors and customers and now in process of being

built.

Successfully launched Somersby

in Switzerland reaching 20% of the population without traditional media

activity.

100%Open 2015 3 + 1

18 February 2015 21

1. What three things could we take from these case studies?

2.What one thing does not apply from these case studies and why?

100%Open 2015

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

100%Open 2015 100%Open Toolkit

18 February 2015 24

www.toolkit.100open.com

100%Open 2014 18 February 2015 25

100%Open 2014

Thank You

18 February 2015 26

Roland Harwood Co-Founder & Managing Partner

100%Open | Somerset House | London | WC2R 1LA | UK Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435 Email: roland@100Open.com Web: www.100Open.com Twitter: @rolandharwood @100Open