role of marketing

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S Y N E R G Ym a r k e t i n g a d v i s o r y s e r v i c e s

Profit from our Expertise

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 9322266445 e-mail: [email protected]

marketin g adv i sory s erv ices

Y N E R Y

Profit fromour Expertis


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Belief

In Todays Environment

Marketing is Business

&

Brands

The Future brands are the only assets of business


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The battles of the brands are

not fought in the towns or

in media or

in the market

They are fought in

The mind of the consumer

The Brand Terrain


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As Marketing ConsultantsOurrole


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To Develop Unique

Value Propositions

and


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To Build

Winning Teams

There by


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To Build

Profitable Brands


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Our role Advisory

As marketing advisors we:

Study

Plan & Organise Strategise

Deploy resources

Direct execution

Control & Monitor results


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Our role Resourcesdeployment

The Sales Team

Numbers

Hierarchy & Roles

Deployment

Policies & Guidelines

Reporting & MIS


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Advertising

Brand Proposition

Positioning

Creative approvals

Media Mix Decisions

Media Brief, Approval &

scheduling



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Promotions

Trade & Customer

Ideation & Formulation

Timing

Monitoring



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Information Systems Research

MIS for Decision Making

Competitive analysis


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The Synergy Edge

As a marketing consultant we believe that our

skills lie in bringing together

Sales, Advertising, Promotions, Research and

other Marketing Mix elements in an implosive mix

that

maximises impact while reducing costs .

This is what builds profitable brands


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The Synergy Edge ..

In practical terms it means that:

We customise our strategies and Tactics only after an in depth

understanding of the company, the competition and the customer

We work closely with your sales and marketing staff to translate

plans into effective action

We do not shy away from visiting the market

We involve ourselves in all critical areas to ensure integrity of data

and actions


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The Essence of Branding

Branding is creating a unique identity for your

product / service that assures the customer of the

lineage, the quality and consistency of

deliverables / benefits over time at a fair price


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The Price of Branding

Its a mistaken notion that branding is an expensive exercise

At the most basic level its as simple as inserting a label with

your name in every pack / with every transaction

The monies you spend on branding depend on your ambitions

and the resources available

It is not how much you spend but how and where you spend determines the success of branding


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The Advantage of Branding

Greater control of channel partners

Valuation beyond immediate P & L

Wider status and recognition Better resource availability

Lower cost of acquisition and operations

Branding benefits at multiple levels and not just in sales


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Adoption

Action

Acknowledgement

Acceptance

Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle

The Science of Branding


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Time

competition

company

customer

UniverseOffers

ExpectationsSatisfaction

BrandsResources

Brand Environment

The Art of Branding


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Brand

Product space

Mind space

Ground Space

LooksFeatures

Performance

AvailabilityAmbience

Experience

AwareAspire

Associate

Holistic Brand Experience

The Deliverables of Branding


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The Proof of Branding

Wipro Santoor

Wipro Shikakai

Tips & Toes

Waghbakri Tea

Asian Paints Tractor

UTI Rajlaxmi

Glaxo Farex

Gini

Asian Paints APCA

Candid Cream

Colgate Dental Cream

Glentona Syrup

Ascoril

Glaxo Complan

Halo Shampoo

Hawkins

Sunflower

and many many more


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Our expertise is retained for restructuring or augmenting existing

Marketing & Sales operations or for setting up New Operations.

Synergy can be engaged on:

Regular monthly retainership

Assignment for a specific task and for a specific period

Ad-hoc consultation

Retaining Synergy - Consultancy

If you have a Marketing or Sales ProblemTrust us to have a solution


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Reviewing existing Marketing

plans

Reviewing existing Brand

Strategy

Review of Distribution

infrastructure and Systems

Brand / Product Portfolio

Analysis

Repositioning an Existing Brand

New market/New Product

Development

New Business Development

Perception Management(Attitudinal reorientation

within and outside the

company)

Relationship Management


We believe that there are no problemsOnly solutions and opportunities


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Synergy operates on the basis of planned & structured Strategy & Review meetings

The frequency of the meetings would vary from 1 a week to 1 a month dependingupon the needs of the client

The areas covered would be:

Product Branding Segmentation Feature

optimisation Development

Packaging

Pricing Strategy Channel

structuring Margins &

Discounts

Profitability & Revenues

Distribution Strategy Recruitment Stockist &

retail profiling Policies

Reporting & Evaluation Systems

Advertising & Promotions Creative &

Media Trade &

Consumer Promos

Sales Supports Control & Evaluation

A 360 approach to making a winning Brand


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Fields Of Expertise

FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics,

Stationery etc.

Consumer Perishables Foods , Dairy & Farm produce etc.

Consumer Durables Electronics, White goods Refrigerators,Appliances, Kitchenware etc.

Health and Hospitality OTC, Alternative therapies etc.

Financial Products -Banks, Mutual Funds, Credit Cards etc.

Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.


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A Management Graduate from the Jamnalal Institute of Management Studies (1979)

with over 20 years of experience in Sales, Advertising and Marketing.

Over the last 30 years I have launched and handled over 25 successful national

brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints,

Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite

Industries, Gini Textiles

I have also been an active sales and behavioral trainer for companies like Unilever,

Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting

faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.

Profile Vijay Raut


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Vijay Raut

Synergy Marketing Advisory Services

7A/04, Ashirwad CHS, New MHADA Colony,

Near Poonam Nagar, Andheri (E). Mumbai 400 093.

91-22-2836 5149

M 0 9322266445

e-mail: [email protected]

[email protected]

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