role of quitline in ca
DESCRIPTION
Summary of the role of the California Smokers\' Helpline in the California Tobacco Control Program and ideas for how the Asian-Pacific Rim countries can work together to promote quitline use.TRANSCRIPT
April Roeseler, M.S.P.H.
Asian Pacific Quitline Workshop
June 8, 2011
Goal = change social norm
Outcome = prevention & cessation
Creates an environment where tobacco use becomes: Less desirable Less acceptable Less accessible
High Level Logic Model
Reduce Exposure to Secondhand Smoke (SHS)
Support Cessation
Decrease Tobacco Consumption
Decrease Tobacco Use Prevalence
Decrease Youth Uptake of Tobacco
Decrease Exposure to SHS
Counter Pro-Tobacco Influences
Outcomes Goals
Technical
Assistance
Legal
Center
37 Community Non-profit Agency Projects
61 Health Department Projects
& Community Coalitions
Statewide Evaluation/Surveillance
California Tobacco Control Program
Statewide Media Campaign
Center
for Policy & Community
Organizing
Clearinghouse
Tobacco
Control
Evaluation
Center
Cessation Quitline
& Training
Center
California Youth
Advocacy
Network
Statewide Infrastructure & Training & Technical Assistance Projects Capacity
Building Center
for
Diverse
Populations
STAKE Youth
Recruitment Team Lab
Materials
Development
Media
Community Involvement
+
=
Social Norm Change
• To be ahead of the of the wave (public opinion)
• To use the energy at the front of the wave to pull public opinion forward
• Increases support for local policies
• Provides smokers a reason to quit
Positive SHS attitudes predict quitting ◦ Smokers are 70% more likely to have made
a recent quit attempt ◦ Smokers are over 2 times more likely to
have intentions to quit smoking in the next 6 months
California Tobacco Control Program, California Department of Public Health, A Confirmatory Factor Analysis of
a Social Norm Change Paradigm for the California Tobacco Control Program, May 2006.
• Motivates smokers to quit; inoculates them against advertising and marketing
• Undermines the tobacco industry’s
• Holds the industry accountable
• Increases non-smoker’s empathy towards smokers
Californians with highly negative attitudes about the tobacco industry:
◦ Among smokers, 67% were more likely to have made a recent quit attempt
◦ Among smokers, 62% are more likely to have intentions to quit in the next six months
California Tobacco Control Program, California Department of Public Health, Evaluation of California’s Anti-tobacco Media Campaign,
Waves 6, 7 and 8. February 2008.
Call 1-800-NO BUTTS
• Demonstrates
empathy for
smokers
• Provides
resources and
encouragement to
quit
Are effective at generating motivated smokers to call the Quitline, they do not make an impact on smokers who are unmotivated to quit.
• Amplifies the message
• Ties the program to the
community
• Diversifies expertise,
influence, & connections
• Results in policy change
Eliminates barriers to access ◦ Hours of operation
◦ Language
◦ Transportation
◦ Childcare
◦ No-cost
◦ Privacy
◦ Portal to local assistance & self-help materials
Proven to help people quit
Centralization provides cost-efficiencies
High volume service provider
Quality assurance
Quitlines
Face-to-face
Evidence-based
Tenacious
Use research to drive continual change
Ability to execute
Flexible/Agile
Tobacco Industry scanning driver’s license
Electronic Medical Records
Cost sharing with health insurance
Expand services
◦ Chronic disease management
◦ Behavioral health disease
management
Scale is simply something that is so pervasive or large enough that it makes a dent in the problem you are trying to solve
“Trapped”: Commercial Image
Award of the Year
Develop the “power of pull”
Stay close with others in your field
Be the first to give when building new relationships