role of social media in facilitating child rights awareness
TRANSCRIPT
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Presentationon
Role of Social Media in Facilitating Awareness of Child Rights
Authored/Presented By:Syed Mohsin Raja
Dhriti Sundar Gupta
A Research Paper presented in the National Seminar on ‘Social Media and Democratic Discourse’
EFL University, Shillong
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Introduction:
Image Credit: White Angel, Facebook
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Background
Child Rights…1. Awareness and Action,2. Awareness towards Action,3. Role of Social Media,
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1. Talk Vs. Action2. The Tangible Factor3. Use of Social Media
Three Points
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1. Survey. Questionnaire,
2. Simple random sampling3. Two Case Studies.
The Methodology
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1. What is the extent of people’s awareness of child rights?
2. What are their opinions on spreading child rights awareness?
3. Can social media provide a platform for spreading child rights awareness?
The Survey
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The Picture We Have
The Right to Survival
The Right to Development
The Right to Protection
The Right to Participation
The Right to Education
55%
56%
62%
39%
88%
Child Right Awarness
Figure 1 - Q. Which of the following can be considered as child rights?
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Figure 2 - Creating awareness among adults is must for the fulfilment of child rights
4%
2%
45%49%
Spreading Awareness of Child Rights
Strongly DisagreeDisagreeNeither Disagree/Nor AgreeAgreeStrongly Agree
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Figure 3 - Facebook, Twitter and other social media platforms can help spreading child rights awareness
2% 4%
11%
49%
34%
Social media platforms can help spreading child rights awareness
Strongly DisagreeDisagreeNeither Disagree/Nor AgreeAgreeStrongly Agree
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1. Nearly 9 out of 10 respondents – Yes, they should raise a voice,
2. 7 out of 10 use social networking sites several times a day,
3. 9 out of 10 believe that social media have the potential to bring societal changes,
4. Only 4% of the respondents do not want to follow child rights activities on social media.
Few More
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Case 1Save the Children: Facebook Campaign 2011. Challenge – To raise awareness and funds.. Platform used – Facebook,. Medium – Farmville Social Gaming,. Mode – Players could buy speciality items with their donations,. Results: 15 – 17 million active users daily,More than $1 million funds raised
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Case 1
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Case 1
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Case 2CRY: #OpenYourEyes Social Media Campaign. Challenge – To raise awareness . Platform used – Facebook, Twitter, Google+, Linkedin, Google Hangout. Medium – A Hash-Tag #OpenYourEyes,. Mode – Participants could upload photos,. Results – Wide-spread awareness, Panel Discussions, Photo Exhibitions, Wall Graffiti, A Photovoice Book.
Enabling direct interface between citizens, children, and duty bearers to discuss status and demand change.
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Case 2
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1. Yes, social media facilitates the cause at hand,
2. Potential enough to infuse the sense of responsibility,
3. A tool to motivate masses to take action.
Conclusion:
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1. Participation – More Campaigns,
2. Strategic approach,3. An integrated use like “
Every Beat Matters”
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