role profile - british council

8/22/2019 Role Profile - British Council

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Job Title CRM Officer

Directorate or Region China DepartmentChina Marketing andCommunications

Location of post BeijingPay Band/Salary

range

Band 5

Reports to CRM Manager Contract typeFixed term contract (5 months)12 August 2013 31 December2013

Purpose of Job:

To work with Strategic Business Unit (SBU) teams on the efficient and effective planning and delivery

of email and mobile campaigns and e-questionnaires

To ensure that data in Collaboration Relationship Management (CRM) system are appropriately

cleansed

To ensure that the CRM system is appropriately maintained

Context and environment:

The British Council is the UKs international agency for cultural relations. It exists to createinternational opportunities for the people of the UK and other countries and aims to build trust betweenthem worldwide.

In China the British Council has diplomatic status and operates as the Cultural and Education Sectionof the British Embassy and the Consulates-General.

Our work developing relationships through English, Education and Skills, Arts and Society coupledwith many years of in-country experience are well suited to Chinas development goals: to expand theservices sector, build a knowledge-based economy and cultivate creativity and innovation. The BritishCouncils work generates economic opportunities and opens new markets for the UK in highereducation, social enterprise, the arts and English language teaching in China.

Throughout China we forge partnerships between higher education institutions, government andbusiness that support the UKs ambitions in international education, research and student recruitment.

Our arts programmes in China showcase the quality, breadth and innovation of British creativeindustries and open new markets and opportunities for the UKs cultural sector in China.

We support Chinas rapidly-developing social enterprise sector by sharing UK best practice and

building partnerships between British and Chinese social entrepreneurs.

Our work in the delivery of internationally recognised exams and language teaching and learning ofEnglish in China delivers better quality teaching and learning and supports the learning of Mandarin inschools throughout the UK.

Accountabilities, responsibilities and main duties:

CRM operation

Work with SBU teams to plan and deliver digital campaigns through e-mail marketing, mobile phone

marketing and other digital channels

CRM data and system maintenance Manage CRM data cleansing including the data duplication of T1 and T2 contacts


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Support CRM system maintenance

Support CRM ManagerProvide support to the CRM Manager in the following areas:

Support managers from different SBUs to identify CRM related business requirements, plan and

manage the implementation of process reengineering, technology build, and people mind-set change. Analyse CRM and digital marketing performance and user/customer/audience behaviour data

(including also from, where appropriate, 3rd party and competitors assets) through different tools suchas analyzer, webtrends, hitwise etc, to generate and present China digital asset performance insightsfor China Strategy Team/China Operation Team, SBU programme teams and global digital team.

Other Responsibilities and main duties

To report on risk as part of the British Councils risk management framework.

To be responsible for risk and opportunity identification and business assurance across a portfolio of

projects

All duties are delivered in line with the British Councils policy on Equal Opportunity and Diversity

(EOD) and EOD is taken into account when planning and delivering activity

Key relationships:Internal: Central Marketing and Communications Team, Digital team, Area Directors,SBU/Programme/project teams and Global/East Asia CRM head/coordinator

Other important features or requirements of the job

Passport nationalityrequirement Chinese

CRB checks required

Other legal

requirements Legal requirement to work in China


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Competencies Essential Desirable Assessmentstage

Behaviours 1. Creating a shared purpose(essential)

2. Connecting with others (moredemanding)

3. Being accountable (moredemanding)

4. Working together(moredemanding)

5. Making it happen (moredemanding)

1-2 to beassessed atinterview

Skill Communication skills in English andChinese: BULATS level 3 or equivalent

Short listingand interview

Knowledge Knowledge of database and excel Knowledge of user-centred design andbusiness analytics


Experience Experience of data processing, and dataanalysis


Qualification/Education/Training

Training/qualification ininformation management Short listing

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