romanian distribution committe issue 1
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Romanian Distribution Committe issue 1TRANSCRIPT
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Editor-in-Chief!eodor Valentin Purcărea
Scienti#c CouncilVlad Barbu, BucharestGabriel Brătucu, BrasovIon Bulborea, BucharestMircea Buruian, Targu MuresIacob Cătoiu, Bucharest Jean Constantinescu, BucharestBeniamin Cotigaru, BucharestRadu Diaconescu, IasiValeriu Dulgheru, ChişinăuConstantin Floricel, BucharestValeriu Ioan-Franc, BucharestGheorghe Ionescu, TimisoaraChristophe Magnan, MontréalPompiliu Manea, ClujAndrei Moldovan, BucharestDa#n Fior Muresan, ClujNeculae Năbârjoiu, Bucharest Constantin Oprean, SibiuDumitru Patriche, BucharestVictor Părăuşanu, BucharestFlorian Popa, BucharestIon Smedescu, BucharestDumitru Tudorache, Bucharest
Editorial Board
Ion Ababii, ChişinăuNicolae Albu, BrasovLevent Altinay, Oxford UKKathleen Andrews, Colorado SpringsDan Barbilian, BucharestRiccardo Beltramo, TurinDumitru Borţun, BucharestLeonardo Borsacchi, TurinMihail Cernavca, ChişinăuIoana Chiţu, BrasovDoiniţa Ciocîrlan, BucharestTudorel Ciurea, CraiovaAlexandru Vlad Ciurea, BucharestMaria Negreponti-Delivanis, !essalonikiJean-Sébastien Desjonqueres, ColmarAurel Dobre, CălăraşiMariana Drăguşin, BucharestOvidiu Folcuţ, BucharestLuigi Frati, Roma, ItalyVictor Greu, BucharestBernd Hallier, KölnSang-Lin Han, SeoulAurel Iancu, BucharestMitsuhiko Iyoda, OsakaMohamed Latib, GwyneddDong II Lee, SeoulMin-Sang Lee, Gyeonggi-DoClaude Magnan, ParisRadu Titus Marinescu, BucharestJames K. McCollum, HuntsvilleNicolae Mihăiescu, Bucharest Dumitru Miron, BucharestDan Mischianu, BucharestHélène Nikolopoulou, LilleGheorghe Orzan, BucharestRodica Pam#lie, BucharestIulian Patriche, BucharestCarmen Păunescu, BucharestMircea Penescu, Bucharest Virgil Popa, TargovisteAna-Maria Preda, BucharestCristinel Radu, CălăraşiFlorinel Radu, FribourgJames Rowell, BuckinghamAnalisa Romani,TurinJohn Saee, Virginia Beach VACătălin Sfrija, BucharestAdrian Socol, StrasbourgEliot Sorel, Washington D.C.Felicia Stăncioiu, BucharestMarcin Waldemar Staniewski, WarsawVasile Stănescu, BucharestFilimon Stremţan, Alba-IuliaDavid Stucki, FribourgLaurenţiu Tăchiciu, BucharestEmil Toescu, BirminghamEva Waginger, Wien Léon F. Wegnez, Brussels Răzvan Zaharia, BucharestGheorghe Zaman, Bucharest
Young Editorial Board membersAdalbert Lucian Banyai, BucharestGeorge Bobîrnac, BucharestStefano Duglio, TurinMarinela Hostiuc, BucharestDarius Ilincaş, LondonAdrian Lală, BucharestIrina Purcărea, BucharestDan Smedescu, BucharestConstantin C. Stanciu, New YorkGeorge Cosmin Tănase, BucharestOana Patricia Zaharia, Bucharest
ReviewersAlexandru Ionescu, Romanian-American UniversityAdriana Bîrcă, “George Bariţiu” University BrasovNelu Florea, “Alexandru Ioan Cuza” University IasiAlexandru Ilie, Romanian American UniversityAna Ispas, Transilvania University BrasovIrena Jindrichowska, University of Economics and Management in PragueCostel Iliuţă Negricea, Romanian-American UniversityAdina Negruşa, “Babes-Boyay” University Cluj-NapocaAnca Purcărea, Academy of Economic Studies in BucharestMonica Paula Raţiu, Romanian-American UniversityGabriela L. Sabau, Memorial University, Sir Wilfred Grenfell CollegeAndreea Săseanu, Academy of Economic Studies in Bucharest
Executive Editor: Victor Lorin Purcărea
Publishing EditorsPetruţ RaduOvidiu Călin
P.O. Box 35-59, 35 Bucharest, România E-mail: o&[email protected], [email protected]: www.distribution-magazine.ro/, www.distribution-magazine.eu/Copyright © 2010 Romanian Distribution Committee, Bucharest, Romania Printed at “Carol Davila” University Press, 8 Eroilor Sanitari Blvd., 050474 Bucharest, Romania Tel/Fax: +40 21 318 07 59
Art Designer Director: Alexandru Andrei Bejan
Assistant EditorsDodu Gheorghe PetrescuCătălina PoianăRaluca Gheorghe
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1. T. Purcărea - Con#dence crisis and exiting naive realism through integrative thinking, Romanian Economic and Business Review, Romanian-American University, Summer 2009, Volume 4, Number 2, pp. 45-582.Guy Kawasaky - !e Art of the Start, 2004, artprop.pdf3.Carolyn Kane - !e Question of Freedom at the Open Video Conference, Wednesday, July 1st, 2009, http://rhizome.org/editorial/27394. http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf5.Donald J. Bowersox - SCM: !e past is prologue, From the Quarter 2 2007 issue, http://www.supplychainquarterly.com/topics/Strategy/scq200702future/
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6.T. Purcărea - !e partnership between supply chain, customer and logistics network in creating tangible business value, taking into account the new frugality and being close to the consumer in competing for its loyalty, Supply Chain Management (SCM) for E&cient Consumer Response (ECR), SCM 4 ECR, Valahia University of Târgovişte, Faculty of Economic Sciences, ECR Department, 11-12 June 2010
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!eodor Purcărea, Léon Wegnez et Claude Magnan
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28 Florian Popa interviewed by Victor Lorin Purcărea
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Doar constientizarea aspectelor de marketing te pune cu un pas inaintea concurentei through people, but real management is developing people through work.”
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Doar constientizarea aspectelor de marketing te pune cu un “ The conventional defIinition of management is getting work done through people, but real management is developing people through work.”
Agha Hasan Abedi quotes
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8Q�DUWLFRO�UHGDFWDW�GH�7KHRGRU�3XUFăUHD
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49 James K. McCollum interviewed by Ana-Maria Preda
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A market is never saturated with a good product, but it is very quickly saturated with a bad one. Henry Ford
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Romanian Distribution Committee,in partnership with “Carol Davila” University of Medicine and Pharmacy, Bucharest and Romanian-American University, Bucharest PZ�SH\UJOPUN�[OL�¸9VTHUPHU�+PZ[YPI\[PVU�*VTTP[[LL�4HNHaPUL¹��HJRUV^SLKNPUN�[OL�JVTTVU�KL[LYTPUH[PVU�[V�RLLW�\W�^P[O�[OL�[PTL�VM�WLYTHULU[�PU[LYKPZJPWSPUHY`�LK\JH[PVU�PTWSLTLU[PUN�THQVY�HUK�J\YYLU[��PKLHZ�TLHU[�[V�HSSV^�WYLWHYPUN�[OL�ULJLZZHY`�JVTWL[LUJLZ�HJJVYKPUNS �̀�[OL�*VUMLYLUJL�/LHS[O�¶�-VVK���>LSSULZZ��:(5()<5(���� ��YLWYLZLU[PUN�H�ÄYZ[�ZPNUPÄJHU[�Z[LW�PU�[OPZ�KPYLJ[PVU�
Comitetul�Roman�alDistributiei
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Andrei Moldovan
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O revista realizata de studentii facultatii de Management-Marketing din cadrul Universitatii Romano-Americane
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Florian Popa, Victor Lorin Purcarea, Theodor Purcarea, Monica Paula Ratiu bring you a brilliant book that combines holistic marketing with healthcare
issues.
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Gata pentru noi oportunitati prin asumarea de sarcini provocatoare! “Alegerea ta, viitorul tau”!
Promotia 2010 a Facultatii de Management-Marketing, Universitatea Romano-Americana, continuand angajamentul pentru performanta, a facut primul pas pe drumul pregatirii - interdisciplinare si in regim intensiv - furnizate in cadrul programelor de masterat („Managementul si Marketingul Organizatiei”, complementar; „Managementul Strategic al Firmei”, de aprofundare; „Marketing in Afaceri”, de aprofundare), raportate la obiectivele de invatamant, cercetare stiinti#ca si profesionale europene.
Intr-o lume tot mai complexa si putin predictibila sunt multe de ajustat permanent, iar Promotia 2010 a Facultatii de Management-Marketing, Universitatea Romano-Americana, a facut dovada intelegerii imperativu-lui ajustarii la un peisaj economic in schimbare rapida, straduindu-se sa imbratiseze cele mai bune practici pe plan mondial, actionand pentru progres si con#rmand accesul studentilor Universitatii Romano-Americane la excelenta educationala speci#ca dinamicei calatorii continue a acestei performante Universitati. In emotionantele interventii, cu ocazia festivitatii care a avut loc in frumoasa Aula a Universitatii Romano-Americane, Rectorul Universitatii Romano-Americane, Prof. univ. dr. Ovidiu FOLCUT si Decanul Facultatii de Management-Market-ing, Conf. univ. dr. Alexandru IONESCU, precum si reprezentantii Promotiei 2010 a Facultatii de Management-Marketing, au demonstrat armonia existenta intre profesori si studenti in contextul asumarii responsabilitatilor decurgand din misiunea speci#ca acestei familii academice.
Getting ready for new opportunities by assuming challenging tasks! “Your choice, your future”!
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From having a dream to the carefully built future!
De altfel, Universitatea Romano-Americana a obtinut - ca rezultat al evaluarii calitatii procesului educa-tional de catre Agentia Romana de Asigurare a Calitatii in Invatamantul Superior - Cali#cativul Grad de Incredere Ridicat, ceea ce constituie, dupa cum a#rma recent Prof. univ. dr. Ovidiu FOLCUT, Rectorul Universitatii Romano-Americane, atat o con#rmare a valorilor promovate in consonanta cu misiunea asumata, cat si o mare provocare pe linia continuarii cu responsabilitate a demersurilor constante de crestere a calitatii si a performantelor.
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