Inspired by current trend of showcasing a positive N.I. with ad campaign's like….

The failure of this transplant furthered my understanding of the impact donations of any kind can make to improving someone's day

to day life.

Made contact with NIBTS HQ in Belfast able to receive valuable information

Made contact with NIBTS and made a visit to their HQ on the Lisburn road

Only 6 % of Northern Ireland’s population currently donate!

Northern Ireland Blood Transfusion Service

Target Audience

Donors for the future - Establishing a pattern early means your more likely to continue to donate

StickersCould be a great idea to receive Something after you donate – “Hero for a day”

Art Deco