Rose BowlSocial Media Review

#UWSocialJanuary 18, 2012

Goals

Rose Bowl Social Media Review#UW Social - January 18, 2012

Tell Our Story / Strengthen The Bond

Encourage & foster fan engagement

Expand our followers & reach

Planning

Rose Bowl Social Media Review#UW Social - January 18, 2012

Establish a coverage outline

Define points of emphasis for each medium

Five staff members

Equipment

Tools & applications

Created hashtags

Communicate with campus partners

WhoSay

Rose Bowl Social Media Review#UW Social - January 18, 2012

Content Examples

Rose Bowl Social Media Review#UW Social - January 18, 2012

Wisconsin Badgers Facebook Page

Content Examples

Rose Bowl Social Media Review#UW Social - January 18, 2012

Wisconsin Football Facebook Page

Content Examples

Rose Bowl Social Media Review#UW Social - January 18, 2012

@uwbadgersdotcom Twitter Account

Content Examples

Rose Bowl Social Media Review#UW Social - January 18, 2012

@BadgerFootball Twitter Account

Rose Bowl Social Media Review#UW Social - January 18, 2012

Content ExamplesWisconsin Athletics YouTube Channel

Results

Rose Bowl Social Media Review#UW Social - January 18, 2012

Grew fans & followers by 5,896

Delivered 13,629,768 impressions

Produced 25,518 interactions

Increased Klout scores

-Wisconsin Athletics: 48.05 to 52.78

-Wisconsin Football: 60.79 to 65.01

Takeaways

Rose Bowl Social Media Review#UW Social - January 18, 2012

Recognize mobile limitations

Using Google+ effectively

Strive for more interactive content

Promote content better

Improve communication with campus

Big time commitment

Putting numbers & results into context

Maintaining social media organization