Roskilde University,DenmarkRoskilde University,Denmark

Basic FactsBasic FactsLearning PrinciplesLearning PrinciplesWorking MethodsWorking MethodsCourse ContentCourse Content

Project ExamplesProject ExamplesStaffStaff

Thomas TufteThomas TuftePresented at ’CoMundus Induction Days’, Presented at ’CoMundus Induction Days’,

Chianchiano, 2-4 October 2008Chianchiano, 2-4 October 2008

Basic facts from RUCBasic facts from RUC

25 years of communication studies25 years of communication studies 3 comm-relevant masters programs:3 comm-relevant masters programs:

– MA in Communication (150 pr year)MA in Communication (150 pr year) Ordinary TrackOrdinary Track International TrackInternational Track

– MA in Professional Communication (Distance MA in Professional Communication (Distance education, 15-20 pr year)education, 15-20 pr year)

– MA in Performance Design (30 pr year)MA in Performance Design (30 pr year)

(Other RUC-MAs: Journalism, PR, Int’l (Other RUC-MAs: Journalism, PR, Int’l Dev.Studies)Dev.Studies)

Learning Principles & Working Learning Principles & Working MethodsMethods

The 4 Ps:The 4 Ps:– PProblem Driven (students define the problem)roblem Driven (students define the problem)

– PProject Based (projects; 18 of 30 ECTS pr semester)roject Based (projects; 18 of 30 ECTS pr semester)

– PPraxis Oriented (1 semester in the field + rekvirent-raxis Oriented (1 semester in the field + rekvirent-system)system)

– PProcess Oriented (group based, exams)rocess Oriented (group based, exams)

P+P+P+P = Participatory & Student-Centered P+P+P+P = Participatory & Student-Centered Learning ProcessLearning Process

My Role? Facilitating learning processesMy Role? Facilitating learning processes

Course ContentCourse Content Each course is 4 ECTSEach course is 4 ECTS Globalisation, Globalisation,

Development and Development and Strategic Strategic CommunicationCommunication

42 students (from 16 42 students (from 16 countries)countries)

Includes:Includes:– Seminar at WHO-EuroSeminar at WHO-Euro– 10 page group course 10 page group course

assignment assessing assignment assessing organisations’s comm organisations’s comm strategiesstrategies

Considering that we are living in a Considering that we are living in a time of strong economic and cultural time of strong economic and cultural globalisation, in a time of ’rupture’ in globalisation, in a time of ’rupture’ in world development processes – with world development processes – with mass migration and huge advances mass migration and huge advances and changes in the electronic media and changes in the electronic media – what role is media and – what role is media and communication playing in these communication playing in these processes of change? processes of change?

How can we use communication How can we use communication strategically to articulate processes strategically to articulate processes of change, be it social change, policy of change, be it social change, policy change or behaviour change? The change or behaviour change? The overall course objective is to rethink overall course objective is to rethink communication for development – communication for development – and how to approach and address and how to approach and address different audiences – in the context different audiences – in the context of a crtical assessment of of a crtical assessment of globalisationglobalisation

Course ExamplesCourse Examples

Audience StudiesAudience Studies Dialogic CommunicationDialogic Communication Media ConvergenceMedia Convergence Video productionVideo production EdutainmentEdutainment Health Communication, Health Communication,

ExamplesExamples Projects (15 of 30 ECTS):Projects (15 of 30 ECTS):

– Communication for Human Rights – the case of Afghanistan;Communication for Human Rights – the case of Afghanistan;Assessing Theories of Communication for Social ChangeAssessing Theories of Communication for Social Change

MA-ThesisMA-Thesis– CFSC in HIV/AIDS Prevention in UgandaCFSC in HIV/AIDS Prevention in Uganda– Forum TheatreForum Theatre– Local Media, Integration and Social Change in ’VollsmoseLocal Media, Integration and Social Change in ’Vollsmose’ (a ’ (a

neighbourhood of Odense with 70% ethnic minorities)neighbourhood of Odense with 70% ethnic minorities)

Ph.D-ThesisPh.D-Thesis– Communication and Conflict ResolutionCommunication and Conflict Resolution– Management and Communication for Social ChangeManagement and Communication for Social Change

Faculty TeamFaculty Team

Head of Studies, Karsten PetersenHead of Studies, Karsten Petersen CoMundus contacts: Kim Schrøder CoMundus contacts: Kim Schrøder

and Rikke Kroghand Rikke Krogh

Course Providers: Henrik Juel, Course Providers: Henrik Juel, Francesco Lapenta, Thomas Tufte, Francesco Lapenta, Thomas Tufte, Louise Phillips, etc.Louise Phillips, etc.