storytelling at roskilde university
DESCRIPTION
In May 2013 our group of the European Centre for the Experience and Transformation Economy had a 2 day masterclass with The Mol program at Roskilde University Centre. The second day I gave a lecture about storytelling.TRANSCRIPT
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A S
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13
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Martijn AretsForget The Box / Brand Expedition, speaker, author, on a
Crowd Expedition, intellectual curiosity, ‘Dutch Entrepreneur
of 2011’, 40 under 40Utrecht Area, Netherlands | Management Consulting
Current Forget The Box BV, Crowd Expedition, Brand Expedition Book
BV, Brand Expedition Book Cooperation UA, Brand Expedition
FoundationPrevious Talent&Pro International Holding, In’tent Experience
Communications, Obsession Event Group, Skyline sound & light
Education European Centre for the Experience Economy, European
Institute of Brand Management (EURIB), Hogeschool InHolland,
Several Courses
Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
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NIET! a story about
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“how you can reach
amazing things
when you focus on
sharing a story and
focus on adding
value”
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CONSLUSION AND 15 LESSONS
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#1focus on your DNA, what makes you special?*
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#2preserve the core, stimulate progress*
*by Collins & Porris, ‘Built to Last’
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#3it is so much easier to tell your own story. be authentic. be yourself.
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#4create moments that are worth spreading.(and make them easy to share)
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#5create ambassadors by sharing your story.*
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#6keep it personal. people are not dealing with companies. people are dealing with other people.
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#7dare to ask. dare to involve.
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#8attrack your ambassadors in a creative way to your organization.*
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- Priority when you want to
reservate a table.
- 20% discount on their wines
and beers.
- Always the first with an
invitation for 'special events'.
- Tickets for the opening party.
- Your own chair with your name
- for the investor lots of value, for the entrepreneur minimal
costs- extra income- leads to amazing
stories (Guinness)
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#9focus on adding value (what’s in it for them?)
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#10think big, start small.
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#11expedition learning.*
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#12explore your borders. make mistakes. learn from them.*
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#13think global, act local*
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#14don’t be seduced by the hype (what is new?)
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#15innovation does NOT comes from your customers.*
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#16going on expedition is not like going on holidays
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#17nobody wants to join a project that isn’t succesfull...*
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#18forget the box. there is no box. everything is possible.
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#19don’t forget to think by yourself. you’re the expert. you are in control. no excuses.
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WHAT DO YOU REALLY HAVE TO LOSE??DO IT!
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Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
have a great journey!