roster product deck swg
TRANSCRIPT
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PRODUCT DECK
Startup Wise Guys BusinessTech January 2016 class application
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PROBLEM: !Brands and sport related businesses want to become more personal and appealing to customers and their target audience
SOLUTION: !We help to identify opinion leaders next door to become ambassadors in their community and promote products through engagement into sport activities
PROBLEM AND SOLUTION
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• Over 150 000 health clubs worldwide, it is a $77.5 bn industry !
• Over 132 mln health clubs members round the world !
• 25% YOY growth of market for fitness technology !
• 3/4 of regular exercisers apply technological devices
Source: Health Club Handbook
MARKET DETAILS
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• Business leads generation for health clubs (from $10 per click) !
• Subscriptions for training professionals (powered by Sportlyzer, $5 per subscriber) !
• Brand engagement and collaborations (up to $14 per contact)
MONETIZATION
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• 1 year in development !• Public beta, April 2015 (400 users invite
list by release) !• Geo-locked (Russia, Moscow) !• 3639 users organic in 5 month !• Brands and businesses feedback by July
(including 2 pilots with Adidas) !• 2.0 release date is set to January 2016
PERFORMANCE TRACTION
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1ST MONTH, APRIL COHORT
• 25.30% retention rate (monthly) !• 2.6 invitees per user in average (k-value) !• Average session length is 4:06 !• 3,74% conversion into paying users (event
displayed - event paid) !• 22.20% to 77.80% female to male ratio
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DEVELOPMENT: !Monetization and in-app communication improvement, Adidas feedback and requirements implementation
APPLICATION PERFORMANCE: !27% retention rate, 2.8 k-value per monthly cohort
THINGS TO DO, 3 MONTHS
BUSINESS PERFORMANCE: !150 gyms and fitness facilities connected (Russia, Moscow only), minimum 100 b2b leads generated a month
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USER ACQUISITION
People struggle to motivate themselves to do sport so we make them use an app to agree to do sport together and exploit their sense of guilt ‘to break an agreement’ to motivate them through pushes and bring them into sportier and healthier lifestyle
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THANK YOU
HOPE YOU ENJOYED IT
Pavel Liskin, CEO !https://twitter.com/zabudun !
[email protected] !www.yourlastbigthing.com