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Round 2 Track B:EXPERIENCED ERG (4+ YEARS): Shifting from ERG to BRG

FACILITATOR: Nadine O. Vogel / CEO / Springboard Consulting, LLC

PRESENTERS:Courtney Moore / Director, Diversity Equity and Inclusion Strategy / Caesars EntertainmentSamantha Warren / Manager, Diversity & Inclusion / GSK

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Who is Caesars Entertainment

Caesars Entertainment: We inspire grown ups to play

- 47 properties in 5 countries (U.S., U.K., South Africa, U.A.E., Canada)

- 9 Las Vegas properties

- 34,000 hotel rooms

- Over 600 bars/clubs

- Caesars Palace, Harrah’s, Horseshoe, Flamingo, Planet Hollywood, WSOP

- $8B in revenue

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Caesars Code of Commitment

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ERG Saved $465M Contract

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Mission and Process

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! Business Outcomes

! Supplier & Contracting Diversity

! Talent Acquisition

! Professional development

! Community involvement

! Networking

! Executive leadership/Organizational support

! Policies/Roles/Responsibilities

! Tools/Resources/SOPs/Templates

! Measurement

! External engagement

Mission and ProcessMission and Process

! Business Outcomes

! Supplier & Contracting Diversity

! Talent Acquisition

! Professional development

! Community involvement

! Networking

! Executive leadership/Organizational support

! Policies/Roles/Responsibilities

! Tools/Resources/SOPs/Templates

! Measurement

! External engagement

ERG Progression Model

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ERG Progression Model

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Infusing BIGs into the Business

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Tools and Resources

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3,000 attendees 40 organizations Watch parties across 20 states

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#EmERGeLeadership

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ERGs at GSK… A few facts! 1 – US I&D CoE! 12 – The number of active US ERGs at GSK.! 20+ - The number of years that the ERGs have been in existence at GSK. Our initial focus was primarily fun and food!

! 6200+ - The number of ERG members in our largest ERG at GSK (across 60 countries)

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NON-PROMOTIONAL DISEASE STATE EDUCATION

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Impactful Example #1

!Problem - How do we engage WOC in the proactive treatment of their disease?

!Process/Adoption – Identify & collabw/people who can speak to potential treatment barriers

!Solution/Execution – Engage WOC from GSK’s ERGs

!Results – Award-winning campaign; Partnership with Sephora and NARS cosmetics

Non-promotional disease state education

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INCLUSIVE US POLICIES

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Impactful Example #2

!Problem - How do we ensure that the US policies support our mission of equality?

!Process/Adoption – Identify & collabw/employees from multiple diversity dimensions who help identify equality gaps

!Solution/Execution – Engage ERG members from across the enterprise

!Results – Unisex restrooms, accessible access for all, representation review, etc.

Inclusive US policies

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SOCIAL ISSUES PROTOCOL

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Impactful Example #3

! Problem – How do we position the company to respond to external social issues in a timely and authentic way?

! Process/Adoption – Identify & collab w/employees from multiple disciplines who can assess and respond to issues.

! Solution/Execution – Engage ERG members from across the enterprise: add Comms, Legal, I&D and Sr. Leaders

! Results – Ability to respond to social issues such as Charlottesville riots, #MeToo, Trans rights protections, etc. within 24 hours of the issue being raised. Potentially Enhance the Company Reputation

Social issues protocol

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TOP 4

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Key Take-Aways! Be intentional – Set an Enterprise Expectation in support of the BRG Strategy! Align planned ERG programming to Potential Business Impact

! Ex. Recruitment, Marketing, etc.! Share the strategy broadly – Exec. Sponsors, Sr. Leaders, Chiefs

of Staff, etc.! Share your successes to generate “pull” – Internally and Externally!

! Leverage Learnings from the ‘Inside Out’ to build internal capabilities! Outreach Partners – SMEs and White Papers

! Culture is Important - Don’t completely lose the ‘Food & Fun’!

Top 4

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Example ERG Planning ToolKey Activities Alignment to

the BusinessDeliverable/Metric

Key Partners Stakeholders

Communication Venues

Work with HR and I&D to identify gaps in company policies and to aid in directing future policies

! Build Trust/ Reputation

! Build InclusiveWork Practices

Positive Impact (Equality and Inclusion) on workplace practices and/or employee benefits,

!HR Business leads!I&D! Executive Sponsors

!Intranet!ERG & I&D Webpages! HR WebPages! Internal and External Social Media

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SAMANTHA WARREN, MANAGER, US I&D COE

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