2010 Corporate Informational Packet

In 2009, the Round Rock Express professional baseball team celebrated its 10th Anniversary season. The Express are a part of the Pacific Coast League, which consists of 16 teams across the

country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond. The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot

United Heritage Conference Center and the new, state-of-the art Intel Club.

The 2008 Average Attendance – 8,706 per game – compared to a league average of

6,192. Total Nine-Season Home Attendance (2000-

2009): 6,709,971

The Team & The League

Above:Matthew McConaughey & Lance Armstrong enjoying a game

Right:Clint Black throwing out the first pitch

Above: Dennis Quaid & former Express Skipper Jackie Moore Below: Roger Clemens warming up in 2006

The Dell Diamond – the place to be!

Right: Reid Ryan, Musician Robert Earl Keen, and Nolan Ryan Below, Right: Ron “Papa Jack” Jackson, Hall of Famer Jim Palmer and Jackie Moore Below, Left: Reckless Kelly performs the National Anthem

The Dell Diamond – the place to be!

OwnershipRyan-Sanders Baseball, the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs includes the following members: Nolan RyanDon SandersReid RyanReese RyanJay MillerRoger ClemensAndy Pettitte Don BaylorSpike OwenCraig BiggioJeff KentBrooks Kieschnick

Ryan-Sanders Baseball has emerged as a successful

ownership group as the parent company

of the Houston Astros' top two minor league affiliate

teams. The group was awarded the Businessmen of the Year Award, presented by Minor League News in

the fall of 2004.

In 2008, the annual survey by Sports Q Scores found that Nolan Ryan was cited

as the 3rd most recognizable and well-

liked athlete in all of sports.

Not Just Baseball…The Dell Diamond is home to numerous events throughout

the year. Overall, more than one million people come to the facility annually. Not only is it the multi-purpose complex home of the Round Rock Express, but it also

provides businesses, charities and private citizens a place to meet, organize and celebrate. For your business, that just

means more exposure in our year-round facility!

Willie Nelson – concert at The Dell Diamond on August 4, 2009

Kellie Pickler @ Freedom Fest concert

Jerry Jeff Walker leading the 7th Inning Stretch

Above: John Mellencamp @ August 4 concert

August 4 concert crowd

Relay For LifeAstros Caravan Luncheon – Jeff Bagwell and Milo Hamilton

Clint Black Concert Rudy’s BBQ Commercial

Media CoverageThe Round Rock Express and The Dell Diamond have been covered widely by local, regional and national

publications and networks. A unique blend of ownership, affiliation, market, facility and success

have made the Round Rock Express the talk of baseball.

Round Rock, Texas:Named # 7 of Best Places to Live by Money Magazine in August 2008

Austin/Round Rock, Texas:Named # 2 of Best Cities to Do Business 2008 in Inc. Magazine in July 2008

Awards•Top Minor League Venue for two consecutive years by Minor League News•The Larry McPhail Trophy •Baseball America “Best Double-A Ballpark” •Baseball America “Freitas Award” – Top Double-A Franchise•Texas League Organization of the Year•Round Rock Chamber of Commerce Business of the Year•Minor League News Business of the Year•Baseball America Minor League Organization of the Year •SportsTicker Minor League Organization of the Year•Topps’ Minor League Organization of the Year•Texas League Field of the Year •Texas League Attendance Record•Double-A Attendance Record•Greater Austin Chamber of Commerce “Commitment to the Community” Award•Greater Austin Hispanic Chamber of Commerce Capital of Texas Award for Sports & Recreation•Jackie Moore – Texas League Manager of the Year, Minor League Manager of the Year, Baseball America Manager of the Year•Jay Miller – Baseball America Executive of the Year, Texas League Executive of the Year, Sporting News Executive of the Year

Round Rock has become known as a proving ground for major league talent. Express alumni include:

Express Today, Astros Tomorrow

Ezequiel AstacioJason HirshJason Lane

Cody Ransom

Eric BruntlettChris Burke

Morgan EnsbergCarlos HernandezCharlton Jimerson

Wandy RodriguezChris Sampson

Luke ScottWilly Tavaras

Brad LidgeScott Linebrink

Roy OswaltTim Redding

Round Rock has also hosted many rehab starts for Astros players,

including:Roger Clemens Andy Pettitte Lance Berkman Brandon Backe

Jeff Kent

The FanThe Round Rock Express averages over 8,700 fans a game. These people are mostly college educated

with families. They are consumers that are the perfect demographic for your business to target for

market branding.Who is the Express Fan?•73% are married•78% have children•57% are over the age of 40•75% are college educated•52% have a household income over $75,000

Where does the Express fan live?57% reside in Travis County36% reside in Williamson County7% reside in outlying counties

Source: Scarborough Research

The Fan•76% of Express Fans are between the ages of 25-59

Source: Scarborough Research

•50% of Express Fans have at least one child in the household. This is 15% more likely than the market average

•85% of Express Fans have a household income of $35,000+; Over 2/3 have an income of $50,000+•One out of every four households in the Austin DMA with a household income of $100,000+ attends Round Rock Express games

SponsorsThe success of the Express has opened the door for many

national and regional companies to do business in the Round Rock community for the first time. Whether it is entertaining

clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell

Diamond is the common thread that leads these companies to Round Rock and it is the community’s positive atmosphere that

makes them stay. Express sponsors range from Fortune 500 companies to local businesses. The draw for most companies is

the Express’ positive image in the community and the large number of people attending ballgames with expendable income.

SignageOutfield Tri-Vision•8 feet high by 30 feet wide•$15,000 per season

SignageHome Run Porch Wall

•4 feet high by 25 feet wide•$10,000 per season

SignageRoof Signage

$10,000 per season

SignageConcourse Signage

•4 feet high by 6 feet wide•Back-lit•$5,000 per season

InField Banner•2 feet high by 10 feet wide•$4,000 per season

SignageHome Run Porch

Signage•10 feet high by 23 feet wide•$20,000 per season

SignageAuxillary Scoreboard

•2 feet and 3 inches high by 8 feet wide•$6,000 per season

Picnic Area Naming Rights

•$15,000 per season

SignageIn-Game Digital Display

•In-Between Inning advertising•State-of-the-Art LED Technology•$5,000 per half inning

Promotion Night Sponsorship

•First Pitch•100 Reserved tickets•150 Berm tickets•Your logo on the selected premium giveaway•Inclusion in all advertising of the event•Promotion Night Sponsorship $10,000

PlayBill Advertising•Your advertisement appears in

the Souvenir PlayBill for all 72 Express home games•The Round Rock Express will distribute 100,000 PlayBills during the course of the year •Full Page - $3,500 •Half Page - $2,000• Coupon ad (1/6 page) $1,500

Radio Advertising•Your spot airs the entire 144 game Round Rock Express schedule – both home and away games•Play by play action brought to you by veteran announcer Mike Capps•Thirty-second spot - $2,500•Nightly Feature - $1,500

Print/Radio

Season Tickets•Reduced ticket prices•Control your account online – E-mail your tickets to guests, etc.•Unused tickets may be exchanged for tickets to a future game•Complimentary parking pass for every two Full Season tickets purchased; discounted parking available for Fireworks Package•Season Ticket Holder “Meet the Express” Day for Full Season Ticket Holders•Express Cap and Pin for Full Season Ticket Holders•Rewards Coupon Book for Full Season Ticket Holders •Exclusive 2010 Full Season Ticket Holder Jersey for each seat if paid in full by January 15, 2010Box Season Tickets - $550 Fireworks Package Season Tickets (19-game package) - $175

Party Suite

•The Party Suites are located in the United Heritage Conference Center, along the first base line•Rental includes buffet, beverages & a keg of beer in air-conditioned comfort, seating in a banquet-style setting in the 1800 square-foot party suite for 75 guests plus 75 reserved seats in the ballpark •Weeknight Rental: $2,200, Friday/Saturday Rental: $2,500

Pool & Spa•The Pool and Spa is located

above the grassy berm overlooking right field, putting you on top of the action•Rental includes buffet, beverages & keg of beer in the pool area for 50 guests and 50 Pool and Spa ticketsNightly Rental - $1,700

Party Areas

Party Deck•Located on the luxury suite and club

level, the covered Party Deck overlooks the field on the first base side of the stadium. Perfect for company outings or for family and friends •Includes Buffet, beverages and beer- all for 30 people•Nightly Rental - $1,100

Party Porch•Located on the luxury suite level,

the Party Porch, covered with a sunshade, overlooks the field on the third base side of the stadium. Also perfect for company outings or for family and friends •Includes Buffet, beverages and beer- all for 40 people•Nightly Rental - $1,500

Party Areas

Skybox Suite•The Round Rock Express will be offering a luxury suite that can be rented on a nightly basis •20 Luxury Suite tickets included in package•Nightly Rental: $1000

•Located between the United Heritage Center and the Pool and Spa, the picnic area features a tented food service area, picnic tables and a Rainbow Play Systems’ children’s activity center. Buffet, beverage & a keg of beer included.•Nightly Rental - $1,500 for 50 people

Picnic AreaParty Areas

Intel Club•The most exclusive seating in the ballpark •Full Service Sports Club on the Suite Level of The Dell Diamond•$500 for 10 people minimum

Party Areas

•Any food product must be four ounces or smaller•The Round Rock Express reserve the right to refuse products that are in conflict or not in the best interest of the Round Rock Express•Inside sampling, depending on product - $3,000 per game•Outside sampling, pre-game only - $3,000 per game

Sampling

Terms and Conditions

•This proposal is submitted to potential sponsors on a non-exclusive basis and the Round Rock Express reserves the right and ability to present all inventory elements, rights and privileges to other potential sponsors.•All inventory elements, rights, privileges and conditions contained in this proposal are subject to availability at the time of the final agreement.•All prices are net to the Round Rock Express.