round rock visioning presentation
DESCRIPTION
Vision Presentation prepared for the City of Round Rock Arts and Culture Master Plan.TRANSCRIPT
Vi i iVisioninggCommunity Forums 21‐23 February, 2011
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
WhatART Why
ObservationsProcess – Strategic Plan
ARTCULTURE
Process Strategic PlanPreliminary Findings
VisionE i Th Obj tiEmerging Themes ‐ Objectives
Prioritize with Evaluation CriteriaInput
http://roundrocktexas.gov/cc
Must come from within ‐
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Not served on a tray
WHAT IS ART AND CULTURE must come from within
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Animated presentation
PURPOSE objectives of study
Comprehensive ten year strategic planComprehensive ten-year strategic plan and implementation guide to define the role of the City in supporting arts and culture in public spacesculture in public spaces. 1. Filling the arts and culture gap
2. Leveraging town center development with
public investment in the arts
3. Making Round Rock a “destination of choice”
Retain and attract competiti e orkforceo Retain and attract competitive workforce
o Differentiate and create new demand
o Provide a communal environment and promote civic pride
o Outline initiatives to encourage social connections that result from diverse
ti ti d d ti l
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
artistic uses and educational programming
UNDERSTANDING enviable report card
City of Round Rock Seventh best American small city in Seventh-best American small city in
which to live Strong Economic Development
Program
Convenient Access to Transportation
Attractive Residential CommunitiesAttractive Residential Communities
Intact, Pedestrian Friendly Historic Core
Extraordinarily Safe and Secure
Strong Community Spirit
Desirable Proximity to Region
1 700 f P k d T il 1,700 acres of Parks and Trails
Quality School System
High Level of Municipal Services
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
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City of Round Rock Seventh best American small city in
UNDERSTANDING ready for another transformation
Seventh-best American small city in which to live Strong Economic Development
Program
Convenient Access to Transportation
Attractive Residential CommunitiesAttractive Residential Communities
Intact, Pedestrian Friendly Historic Core
Extraordinarily Safe and Secure
Strong Community Spirit
Desirable Proximity to Region
1 700 f P k d T il 1,700 acres of Parks and Trails
Quality School System
High Level of Municipal Services
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
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Arts and Culture
PURPOSE objectives of study
“To make a big splash in the global pond ofTo make a big splash in the global pond of spectacle culture today, you have to have a big rock to drop ”big rock to drop.Hal Foster, Art Critic
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Every community’s “rock” is different. Middlesbrough, UKCommunity Gardens + Artisan Cooking
OBSERVATIONS place and people
T f B h b R d R k 1854 B i i Old T th B h C k C ttlTown of Brushy became Round Rock . 1854 Begins in Old Town near the Brushy Creek Cattle Crossing (Thomas Oatts Post Office 1851)
History of :Growth Big Ideas Change Quality of Place Stimulating Experienceg g Q y g p
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
R d R k M S th t i 1878 Willi C t D d R d Pl t 125Round Rock Moves Southeast in 1878, Williamson County Deed Records Plot – 125 acres
Big Moves
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
T i St ti Masonic TempleTrain Station
Some Constants
Masonic Temple
Olson House
202‐204 East Main
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Sam Bass Theatre 118 East Main
OBSERVATIONS place and people
1959 F t ti t M N il R d i R d R k1959, Freeway construction at McNeil Road in Round Rock
Uninhibited “Progress”
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
When a Round Rock gas station began closing early each afternoon during the oilg g g y gcrisis of 1973Community – 1973 Afternoon Dominoes
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
1996 D ll M H d t t R d R k th hi h t h i l t1996 Dell Moves Headquarters to Round Rock – other high tech companies relocate
Pivotal Decisions Take Form
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
Ch i h t l d d it f f b d it t d itChanges in character, scale, and density – f from bedroom community to edge city
Evolution
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
Nelson‐Carter House and Brushy Creek Crossing Preservation of Historic Assets + Open Spaces
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
RRISD PACRRISD PAC
Today – Range of Environments
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
St C it G t B d A ti itStrong Community, Grassroots Based Activity
Active Arts and Culture
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
OBSERVATIONS place and people
Exceptional Community Rooted in Tradition and Propelled by Growth + Innovation
Why a study if Round Rock can accomplish anything?Strategic Planning Process
Analyzing Data and Projecting Needs Comes Before Accommodating Change
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS strategic plan - key tasks
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS strategic planning steps
(objectives)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS outreach, listen, and understand
55 STARTUP BACKGROUND MEETINGS
6565 STAKEHOLDER INTERVIEWS
54 REGISTERED COFFEE ATTENDEES54 REGISTERED COFFEE ATTENDEES
18 UNREGISTERED COFFEE ATTENDEES 3,18230 SITE VISITS + TOURS
3, 8+7 H3 + Webb Visits
3 STEERING COMMITTEE MEETINGS
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3,000 BLOG HITS, TWEETING, + FACEBOOK
PROCESS research BEST PRATICES
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS research PLACE
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS research PEOPLE
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS research DATA
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS research DATA
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PROCESS assessed DATA
Research and AnalysisResearch and Analysis Key trends in the arts and cultural industry Characteristics of Arts Participants and Trends in Participation Round Rock Audience and Market AnalysisMARKET CONCLUSIONS Cultural Inventory
o Visual Arts and Other Cultural Spaceso Performing Arts Spaceo Performing Arts Spaceo Educational and Participatory Program Spaceo Other Attractions and Events
INVENTORY CONCLUSIONS R d R k C lt l C it Round Rock Cultural Community CRITICAL NEEDS Benefits and Impacts
o Cultural Tourism – stay longer and spend more y g po Sense of Place and Quality of Life – people like to live and work in creative placeso Quality of Workforce and Corporate Recruitment o Teaching Innovation and Creativity o Community Development
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
o Community Developmento Artistic Activity is Decentralizing Towards Communities Like Round Rock
PRELIMINARY FINDINGS report – February 11, 2011
Small Pockets of ActivitySmall Pockets of Activity Large Events Programming Customized Experiences
Large Venues=
Key audience segments include: Families
h i ll ifi
Flexibility
Ethnically‐specific populations (Lat. / A‐A) Couples without children young and old Eds and meds VFRs and Visitors who could stay longery g
Gaps: Science, technology and mediaAd l i i Adult participatory programs Professional children’s programming (regional) Jazz (regional)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
( g ) Gathering places and spaces
Cultural Community Needs:Market Conclusions: Inventory Conclusions:
PRELIMINARY FINDINGS report – February 11, 2011
“Space” – Space to create
and hibit/ f
Is Round Rock of the size and characteristics that suggest latent demand for
City is a key provider via Parks & Rec & Library exhibit/perform
– Opportunities to come out of schools, churches
suggest latent demand for cultural programming?
– There is an audience (education income
y Irregular live
performance except for StarCo and Junior’s schools, churches
and homes
Visibility, identity and support
(education, income, race) with more diversity than most realize
Grill and Icehouse Community, grassroots
activity pp One centralized
resource Funding resources
– Many are currently going to Austin or GeorgetownWhat if we better
y Lots of commercial
providers (program) Artists not represented Funding resources
and fundraising skills
Advocacy
– What if we better serve and cultivate what’s already here
– There is potential for
Artists not represented here
Events are key
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
AdvocacyThere is potential for demand to increase given coming changes
PRELIMINARY FINDINGS report – February 11, 2011
4.0
Facility Rating vs. Capacity
20-mile Radius Long Center
3.5
Round Rock
RRISD PAC
shows gaps in quality
qual
2 5
3.0
q yand
capacity of local spaces
capacity
lity
2.0
2.5 0 500 1,000 1,500 2,000 2,500 3,000
# of Types of programs in each facility:
p y
1.5
Greatest
Fewest
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
1.0
PRELIMINARY FINDINGS report – February 11, 2011
4.0
Facility Rating vs. Capacity
20-mile Radius Long Center
3.5
Round Rock
RRISD PAC
shows gaps in quality
qual
2 5
3.0
q yand
capacity of local spaces
capacity
lity
2.0
2.5 0 500 1,000 1,500 2,000 2,500 3,000
# of Types of programs in each facility:
p y
1.5
Greatest
Fewest
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
1.0
4.0
Facility Rating vs. Capacity
20-mile Radius
3.5
Round Rock
RRISD PAC
shows gaps in quality
qual
2 5
3.0
q yand
capacity of local spaces
capacity
lity
2.0
2.5 0 500 1,000 1,500 2,000 2,500 3,000
# of Types of programs in each facility:
p y
1.5
Greatest
Fewest
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
1.0
PRELIMINARY should we begin implementation to meet all of these needs?
YES iti l t Audience ProfilesYES, a critical part a b c d e
Audience Profiles
Unique Use Patterns + Needs
Overall Themes or Objectives
Prioritized by Established CriteriaAnd Refined
Strategies to Implement: Public Policy, Organizational Infrastructure, Programs, Events, and FacilitiesIn the experience economy, services are linked
h f bl l hNeeds to Do More
Create Community Make Each Resident or Visitor Feel
together to form memorable events or places that personally engage….. Like the “I” products:1. Use Value2. Sign or Identity Value
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
as Though They Belong g y
3. Experiential Value
PRELIMINARY can we get from “community choirs” to acclaimed organizations?
YES hYES, such asThere are ensembles which started with a local reach and have grown to hold a more ti l/i t ti l t ti E h t knational/international reputation. Each took a
unique path through performance, commissions, touring, and adventurous programming: Conspirare, Austinp Young People's Chorus of New York City Dessoff Choirs Vocal Essence, Minneapolis
o Founded in1969 as an arts outreach programo Founded in1969 as an arts outreach program of Plymouth Congregational Church
o VocalEssence has commissioned or premiered more than 130 works to date
o VocalEssence wins 2011Joyce Award - $50 000o VocalEssence wins 2011Joyce Award - $50,000
Source: Distinguished Concerts International‐presenter/producertalent incubator and presenter of broadly accessible
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
‐talent incubator and presenter of broadly accessible, world‐class musical entertainment
PRELIMINARY should we begin building a medium or large venue immediately?
NOT t b t lNOT yet but plan +100K pop municipalities need a strong
program partner for 200 booked nights / year to finance & operateyear to finance & operate
Potential 70M facility ‐ 125K SF at $500‐600/SF hard + soft costs (35M – smaller)
A institutional partner helps to amortize 2 River Theater, Red Bank, NJ
costs, i.e. RiverCenter, San Marcos etc. Larger places like Amarillo or Salt Lake
City have at least twenty separate entities providing programmingentities providing programming
Opportunity for public‐private partnership at Higher Ed CenterN t id l t i b t Nearer term provide low‐cost incubator to advance organizations, while a +/‐5 year funding plan is developed
Science museum / PAC might be a
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
/ gbetter opportunity for corporate giving Whitaker Center for Science and the Arts (IMAX, Science,
Stage)
PRELIMINARY partnerships are key – multiple project champions
Imaginon, The Joe and Joan Martin Center, Charlotte, North Carolina
Collaboration between unlikely partners at the time…..
Charlotte-Mecklenburg Public Library and Children’s Theatre (114,000sf $25m 2004)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
VISION overarching common elements
ART AND CULTURE IN ROUND ROCKART AND CULTURE IN ROUND ROCK SHOULD BE CULTIVATED IN A WAY THAT STRENGTHENS COMMUNITY
AND CREATES GREATER ATTACHMENTAND CREATES GREATER ATTACHMENT TO PLACE.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
TO PLACE.
1 E t bli hi R d R k l h ti t d arts
6 EMERGING THEMES objectives that lead to opportunities
1. Establishing Round Rock as a place where artists and arts organizations thrive.
2 S ti th d l t f R d R k l f2. Supporting the development of Round Rock as a place for 'making and doing' art.
3 f il d i i3. Positioning Round Rock as a family destination for the arts AND sports.
4 Celebrating the history and heritage of Round Rock4. Celebrating the history and heritage of Round Rock to create cultural experiences.
5 Bringing higher ed and health science and5. Bringing higher ed and health science and creative industries together to innovate.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
6. Place making with arts and culture.
1 EMERGING THEMES objectives that lead to opportunities
Establishing Round Rock as a place where artists and arts
Opportunities Centralized marketing portal
Establishing Round Rock as a place where artists and arts organizations thrive.
Centralized marketing portal Advocacy Events Professionalize Arts Council and organizations Organize advocacy activities that build awareness Communicate value and elicit support from volunteers, donors, andfrom volunteers, donors, and community leaders Fulltime City director of cultural affairs Develop an arts + culture incubator
Y id ? ArtSpace Main Street – Round Rock Arts Council Your ideas? ArtSpace Main Street Round Rock Arts Council
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
1 EMERGING THEMES objectives that lead to opportunities
Establishing Round Rock as a place where artists and arts organizations thrive.
Why Levels of educational attainment vs. existing supply suggest latent demand for cultural
g p g
supply suggest latent demand for cultural programming. Existing arts organizations limited by lack of services, funding and other resources. Encourages the development of new activity, responding to a community desire to attract and serve the creative class. A continuing evolution toward a full‐serviceA continuing evolution toward a full service community.
7 64 18 872.47 4.26
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
7.64 18.87
1 EMERGING THEMES place for arts and culture to thrive
ArtPrize, Grand Rapids, MI (other locations)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Multi-purpose arts incubator, Detroit
1 EMERGING THEMES place for arts and culture to thrive
Arlington, VA Arts Center – Incubator
Signature Theater, 1st Incubator SuccessSignature Theater, 1st Incubator Success
Started in 1990 at cost of $80,000 Adaptive re use in County owned Adaptive re-use in County-owned
buildings, privately owned facilities Low cost space Grants, in form of funding, space, or
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Signature Theater New Venue administrative and production services
3 EMERGING THEMES family destination for arts AND sports
Shared Use of Existing Facilities to High Tech Applications
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Supporting the development of Round Rock as a place for
2 EMERGING THEMES focus areas
Supporting the development of Round Rock as a place for 'making and doing' art.Opportunities Hands—on programsHands on programs Non‐traditional and technology based art forms Combine science, technology, and art
il d d i k i h Film and TV production – work with Art Institute High‐tech and media rich cultural programmingp g g Gaming and digital media Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Supporting the development of Round Rock as a place for 'making and doing' art.
2 EMERGING THEMES focus areas
pp g p p g g
Why Trends in cultural participation for 'hands‐on' and interactive participationand interactive participation 38 local facilities provide hands‐on cultural programming. 15 of those provide adult programs (on a limited basis) while 35 of 38 provide youth programs. 8% of American adults performed or created at least one type of music, theater or dance. (1st, ages 18 to 24 followed by baby‐dance. (1 , ages 18 to 24 followed by babyboomer/empty‐nesters ages 45 to 64) 33% of adults take music lessons at some point & 18% visual arts classes C l t A ti ’ t ti l Complements Austin’s reputation as a place to see live & visual arts. Supports community connectedness –"social capital."
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
p
2 EMERGING THEMES ‘making and doing’ art
Maker Faire
MAKE, create, learn, invent, CRAFT, recycle, think, play, celebrate, and be inspired by the arts
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3 EMERGING THEMES family destination for arts AND sports
Planned E. Main St. – Three Doors Gallery and Main Street Sweets
InstructionalInstructional Studio, Kids Gallery Wall, Exhibit S dSpace, and Retail
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Positioning Round Rock as a family destination for the sports +
3 EMERGING THEMES focus areas
Positioning Round Rock as a family destination for the sports + arts.Opportunities Arts in the parks eventsArts in the parks events “Age friendly” programs and events “Science Circus” Kid art Creative center for science and technology Science museum and theater Your ideas?Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Positioning Round Rock as a family destination for the arts AND sports.
3 EMERGING THEMES focus areas
g y p
Why Builds on existing family sports reputation & large regional visitation of 10 million& large regional visitation of 10 million and growing.Thirty percent of adults say that a specific arts, cultural or heritage event or activity influenced their choice of destination. Cultural tourists spend more ($623 vs $457) & travel longer (5.2 nights vs 3.4 nights) than average visitors.average visitors. Texas is the second most‐visited state by cultural tourists. (Californian #1) Responds to demographics which indicate
30% f l ti d 18over 30% of population are under 18.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3 EMERGING THEMES family destination for arts AND sports
Arts in the Parks Family Entertainment Series (Fairfax, VA)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Visual Art in the Park
3 EMERGING THEMES family destination for arts AND sports
Exceptional Landscape Melding Disparate Uses: Sports + Arts
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Celebrating the history and heritage of Round Rock to create
4 EMERGING THEMES focus areas
Celebrating the history and heritage of Round Rock to create cultural experiences.Opportunities Opportunity to explore the relationshipOpportunity to explore the relationship between nature, heritage, recreation, and the arts Include recent and past – from cattle drive to silicon chip Recognize rich diversity Enhance surroundings of existing assets Your ideas? Chisholm Trail and Brushy CreekYour ideas? Chisholm Trail and Brushy Creek
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Nelson‐Carter House
Celebrating the history and heritage of Round Rock to create cultural experiences.
4 EMERGING THEMES focus areas
g y g p
Why Rooted ‐ 76% of community survey respondents having lived in Round Rock 56respondents having lived in Round Rock longer than 5 years. Builds on unique identity and offer an authentic “brand”.
Historic Sites 56m
Augments existing cultural assets such as Settlers Park and sculptures at ChisolmTrail. Attracts and serves the largest diversity ofAttracts and serves the largest diversity of populations. Historic sites and heritage destinations represent the most significant form of lt l ti i ticultural participation. (56M Americans
visited historic sites over the last 12 months.)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
4 EMERGING THEMES history and heritage
Riverfront Heritage Trail (Kansas City, MO)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3 EMERGING THEMES family destination for arts AND sports Old Settlers Association
Heritage Trail on Brushy Creek: Past, Present, and Future (Parks and Rec. Plan)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Bringing higher ed and health science and creative industries
5 EMERGING THEMES focus areas
Bringing higher ed and health science and creative industries together to innovate.Opportunities Art therapyArt therapy STEM to STEAMScience, Technology, Engineering, MathIntegral with Art
bli i hi d h d Public‐private partnerships and shared facilities Northwest’s high growth potential Availability of large land parcels y g p Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Bringing higher ed and health science and creative industries together to innovate.
5 EMERGING THEMES focus areas
g g g g
Why Builds on tech‐reputation and current developments to positioncurrent developments to position Round Rock as a place for innovation. Attracts a unique population (edsand meds) that represent important components of the creative class. Responds to Round Rocks entrepreneurial spirit.entrepreneurial spirit. In line with national trends that suggests that more value is being placed on right brain creativethi kithinking.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
5 EMERGING THEMES higher ed + health + creative industries
Art Therapy Studio, partnership b/t non‐profit and MetroHealth Medical Center (Cleveland, OH)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3 EMERGING THEMES family destination for arts AND sports
The Future: Economy, Population, Public-Private Partnerships
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Place making with arts and culture
6 EMERGING THEMES focus areas
Place making with arts and culture.
Opportunities Informal arts presenting / producingInformal arts presenting / producing Public art Art “everywhere” approach encouraging integration intoeveryday life Coalesce, expand, and connect the network of activities Transform with buildings,Transform with buildings, infrastructure, or open spacesMultiple activities or clustered hubs linked together to form memorable
t levents or places Arts Incubator – new or reuse Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Place making with arts and culture.
6 EMERGING THEMES focus areas
g
Why Responds to community desire for informal gathering placesinformal gathering places. Provides a vehicle to accommodate existing and new cultural assets and activity. Accommodates three leading drivers (social offerings, openness and beauty) for community attachment, which maybeattachment, which maybe be a leading indicator for economic growth. source: Gallup Study, Nov. 15 2010
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
6 EMERGING THEMES place making with arts and culture
Columbus, Ohio Arts and Education District
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3 EMERGING THEMES family destination for arts AND sports
Downtown Near term Proof of Concept Opportunities
Mays and East Main Becomes a Gateway – “Arts Station”
Downtown Near-term Proof of Concept Opportunities
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Place Making with Dispersed Arts and Culture
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
Place Making with Dispersed Arts and Culturey
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Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
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Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
PRIORITIZE CRITERIA
S h i d l f i ifi ll_____ Support the economic development of our community, specifically to drive further development in the downtown or planned growth areas.
_____ Support local artists and arts organizations in their ability to create,
?perform and exhibit art.
_____ Create new opportunities for citizens of Round Rock to personally develop and actively express themselves through the arts.
?_____ Build Round Rock’s regional reputation and recognition within the greater Austin area.
_____ Further establish Round Rock as a destination, drawing tourists and visitors to spend time and money here.
_____ Help make Round Rock a full service community, contributing to a high quality of life for local residents.
_____ Inspire residents to feel more emotionally connected to Round Rock by encouraging social interaction & providing a sense of place.
_____ Inspire innovation & unique collaboration across community sectors.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
_____ p q y
NEXT STEPS strategies to achieve select themes
Explore Opportunities for Each Theme
Prioritize Evaluation CriteriaPrioritize Evaluation Criteria
Align Themes Based on Priorities
Refine Opportunities
Develop Strategies to ImplementDevelop Strategies to Implement
Critical Paths – Roadmap
o Cost
o Funding Strategies
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
NEXT STEPS your input
Thank youFor more information or to provide input:For more information or to provide input:
Read The Arts and Culture Strategic Plan Blog:http //ro ndrockte as go /cchttp://roundrocktexas.gov/cc
Email us at:[email protected]
Follow us on Twitter:Follow us on Twitter:@ArtRocksRR
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide