roundtable round up from imedia brand summit mar 2010
DESCRIPTION
Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption Video version: http://www.youtube.com/watch?v=sjCSooyy6Ak @nicholasrgill bluurb.wordpress.comTRANSCRIPT
iMedia Brand SummitRoundtable Round Up
fivebyfivedigital.com@fbfdigital
10 March 2010
Social Media Disruption
Social media adoption
Contemplation/Observation
Pilot
Transition
Strategic
I’ll have half a pound of Facebook please
Risk
Releasing Vs policing the brand
Guidance, not governance
Don’t spin it
Ownership Fragmentation
Activating your internal brand advocates
Geographies
Go to when your current model doesn’t work
Don’t forget what you have
Power of solving problems
fivebyfivedigital.com@fbfdigital
Nicholas GillHead of Planning
[email protected]@nicholasrgillbluurb.wordpress.comlinkedin.com/in/nicholasgill