1 © 2014 Virtusa Corporation. All rights reserved

Webinar Route to Gold : Know Your Customer

March, 19th

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Speakers

Kumar Ramamurthy Vice President & Global Head –

Enterprise Information Management

Michele Goetz Principal Analyst

Glyn Kiefer

Data Architect

Jean-Michel Franco Product Marketing Director –

Data Governance Products

Moderator Panelists

Watch this webinar on line: https://info.talend.com/en_mdm_know_yourcustomer.html

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Topics

1 Business need for MDM

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3 Talend – A Market Leading MDM Solution

What to look for in an MDM solution and an MDM solution provider ?

4 Virtusa Success Stories With Talend

4 © 2014 Virtusa Corporation. All rights reserved

Business need for MDM

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Business Need for Master Data Management

Organizations have many systems to conduct business operations

Lack of Single “source of truth” or a “golden record” of stakeholder data (People , Part or Thing) that govern business transactions cause a huge data quality issue that result in time , money and effort being spent in correcting business issues

Hierarchies in Master Data, duplicates and other complexities exasperate the problem

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What Businesses that don’t have an MDM do ?

Different people involved in correcting transactions and stakeholder data No data stewardship and data owners identified

Resort inevitable manual process No automated resolution of errors and duplicates

Error-prone, inconsistent Every one has their own way of fixing problems with stakeholder data

No way to audit No way to trace who did, what , when and why?

No way to rollback changes No way to go back in time with respect to stakeholder data

Time and resource consuming Dollars burnt

x

!

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What are Businesses that don’t have an MDM missing ?

Stakeholder 360

History

Governance

Auditability

Ability to Personalize a

Customer

Ability to Cross sell, Upsell to a Customer

Stored Hierarchies

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What is it about?

Creating the golden record that makes every click personal

Transform customer facing tasks into data driven process :

Collect data across touch points

Reconcile into a trusted 360° view

Enrich with Big Data and Analytics

Deliver next best actions to employees together with recommendations and customer experiences

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MDM Brings Business Value, and Businesses need it now !

M&A and Restructuring

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360° Views

Managed Data Accuracy

Collaborative Data

Governance

Information Accessibility

Information Accountability

MDM Platform

Governance, Risk Compliance

and Fraud Management

Just-in-time and Lean Operations

Customer Centric

Processes

Customer Experience

Management

Time to Market

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What to look for in an MDM solution and an MDM solution provider ?

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What to look for in an MDM solution?

Flexible Data Model

Ability to manage complex hierarchies

Different ways to ingest cleanse enrich and de duplicate data

Easy to implement and design

Low cost, open source, cloud enabled, small foot print

Many models to implement like registry, hub or hybrid

12 © 2014 Virtusa Corporation. All rights reserved

Talend – A Market Leading MDM Solution

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Talend Master Data Management

The shortest path to trusted & actionable master data

Model

Explore & Cleanse

Enable Stewardship

Consolidate & Enrich

Operationalize

• True multi-domain • Active data model • Audit trails and controls

• Real time master data services

• Enterprise-wide application access

• Embedded data quality • Standardization & matching • Quality analytics and

control

• Streamlined data hygiene

• Completely customizable workflows

• Embedded data integration

• 800+ components & connectors

• Augment with external data

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Talend MDM key differentiators

Unified

• All in one solution for

Modeling, Data

Quality, Real

Time/Batch

Integration and BPM

• “Start small , expand

quickly” approach

• Minimized TCO

through shared

resources

• Any use case, any

implementation style,

any organization

• Plan and drive your

own MDM journey

• Adapts to your data

domains and industry

• Grow your program at

the pace of your

business outcomes

• Adapt/Grow/Expand

through predictable

pricing and pay as you

go

Flexible

• Connect to any data sources and targets

• Leverage the best of the open source communities

• Get beyond your enterprise data with external sources

• Extend core capabilities with custom connectors, data quality rules and patterns

Open

• Augment your 360° views with new data sources

• Connect the physical with the digital world

• Connect your big data with your business entities

• Add Data Governance capabilities into your Big Data initiatives

Ready For Big Data

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Architecture

Stu

dio

Ad

min

Co

nso

le

Master Data Services

Workflow Authoring &

Collaboration Data Quality

Connectors

Triggers

Audit log & timeline

Role Based Access & Controls

Data Modeling

ACTIVE Model

Talend MDM

Legacy Systems ERP

External Data Sources CRM

Cloud Apps

Implementation team LOBs users Data Stewardship Team

16 © 2014 Virtusa Corporation. All rights reserved

Virtusa Success Stories with Talend

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• Enabled the move from a booking-centric to a customer-centric world

• Provided Golden Record, Single View of the Customer to operational solutions

• Enabled loyalty programme for customer retention

• Improved customer experience across all channels

• Developed a hybrid customer hub solution to match customer information from multiple sources for operational use

• Tightly integrated into analytical solutions, creating the Golden Record and using analytics to enhance it

• Talend’s integration, matching and standardization services coupled with Experian enrichment are used to deliver a robust and scalable platform

• Create as single view of the customer and enable a 1-2-1 relationship

• Produce personalised offerings for each customer and allow upsell and cross-sell

• Provide a seamless user experience, drive loyalty and retention

Virtusa enhances customer experience for a leading European travel company by implementing a customer master solution

Virtusa solution Business challenge/ objective Business outcome

After Before

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Thank You