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International Business Mail Response Services User Guide Effective from 1 July 2020

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Page 1: Royal Mail international business mail response services ... · 7/1/2020  · a local address, which may help increase response rates. You can use International Business Mail Response

International Business Mail Response ServicesUser GuideEffective from 1 July 2020

Page 2: Royal Mail international business mail response services ... · 7/1/2020  · a local address, which may help increase response rates. You can use International Business Mail Response

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International Business Mail Response services.................... 3Services at a glance................................................................................ 4Services availability................................................................................. 5License.................................................................................................... 6License codes......................................................................................... 7Before using the response services........................................................ 8

Standard service.............................................................................. 9Service options in more detail................................................................ 10Preparing your Standard items.............................................................. 12

Local Look Fully Paid service....................................................... 13Preparing your Local Look items............................................................ 15Austria.................................................................................................... 16Belgium................................................................................................... 17Denmark................................................................................................. 18

Finland.................................................................................................... 19Germany................................................................................................. 20Ireland, Republic of................................................................................. 21Luxembourg............................................................................................ 22The Netherlands..................................................................................... 23Spain....................................................................................................... 24Sweden................................................................................................... 25Switzerland............................................................................................. 26

Local Look Part Paid service........................................................ 27How items are returned to you.............................................................. 29Preparing your Local Look items............................................................ 30Addresses by country.............................................................................. 31

Design elements............................................................................... 32

Contents

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International Business Mail Response services

These services are a simple but powerful tool for your business.

They allow your international customers, and potential international customers, to respond to you quickly, easily and in most cases free of charge. Paying for your customers’ postage is an excellent way to encourage them to engage with your brand. These are ‘reply paid services’ - meaning that once you have purchased the International Business Mail Response license you will only be charged for the items we deliver back to you.

In addition, there is the option to allow your customers to respond to a local address, which may help increase response rates.

You can use International Business Mail Response services in a number of ways.

Typical uses include:

As part of a two-way mailing, with an outgoing international item (for example reply-paid cards inside a direct mail pack or publication)

As a one-way mailing (for example warranty cards with goods sold locally)

To generate replies to an in-country advertising campaign.

At the time of publication we have provided prices based on the current VAT and customs rules and regulations. These rules may be subject to change. Please keep up to date royalmail.com/prices2020

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Services at a glance

There are three service options for you to choose from.

They are:

1. Standard - a reply paid, end-to-end service available worldwide featuring a universal design. This allows returns up to a weight of 50g. In addition, several countries allow the return of items up to 250g (see page 5 for the list of countries).

2. Local Look Fully Paid – an end-to-end service available from selected countries (see page 5 for the list of countries) where the mail item takes on a Local Look and you pay the full return cost.

3. Local Look Part Paid – the person posting the item pays the cost of the local postage and you pay for the return of the items to the UK and to your return address. This service is available from selected countries (see page 5 for the list of countries).

Response service Weight Format Availability License required AA code required Payment Design Design Spec

Standard

0-50g Letter / postcard Worldwide ✔ ✗ per item One design Pre-printed

50-250g Large Letter 10 Destinations ✔ ✗ per item One design Pre-printed

Local Look Fully Paid 0-50g*Letters (see destination

specific dimensions)11 Destinations ✔ ✔ per item

Different design for each country

Pre-printed

Local Look Part Paid 0-50g*Letters (see destination

specific dimensions)11 Destinations ✔ ✔ per item

Different design for each country

Pre-printed or handwritten

* 50g is the limit for most countries but weight limits vary by country, see country specific information for more details. Please note: as we only charge you for the replies you receive, there is no compensation payable if a reply paid item is not received by you.

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Services availability

Response service Standard up to 250g

Local Look Fully Paid

Local Look Part Paid

Austria ✔ ✔ ✔

Belgium ✔ ✔ ✔

Denmark ✔ ✔

Estonia ✔

Finland ✔ ✔

France ✔

Germany ✔ ✔

Ireland, Republic of ✔ ✔ ✔

Kenya ✔

Luxembourg ✔ ✔

The Netherlands ✔ ✔ ✔

Norway ✔

Poland ✔

Spain ✔ ✔

Sweden ✔ ✔ ✔

Switzerland ✔ ✔

Our Standard service up to 50g in weight is available worldwide. On occasion, a small number of countries may not offer the service. For an up to date list of which countries are affected, please visit royalmail.com/internationalbusinessmailresponse

The table right shows the countries in which we currently offer our other International Business Mail Response service options as well as Standard up to 250g.

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License

The International Business Response license provides you with access to all of our International Business Mail Response and International Business Parcels Returns services (see separate User Guide). You will need a separate license for each address you wish the replies to be sent to, but there is no limit on the number of services you can use on one license. Reply addresses must be in the UK.

You’ll need to complete an International Business Response services application form by following these five steps:

1. Work out which services you need. Visit royalmail.com/internationalbusinessmailresponse

2. Fill in the application form. It’s available at royalmail.com/internationalbusinessmailresponse

3. Pay the £170* license fee, either by:

Cheque: enclose a cheque made payable to ‘Royal Mail’ with your application form

Invoice: we will invoice you when we receive your application form.

When we receive your payment we will send you a license valid for 1 year along with a reference code, see page 7.

4. Design your response device (for example, a return addressed card or envelope). Each of the options has different design criteria.

5. Get approval for your design. Send each design to us for approval before you allow your customers to use it.

PDF designs can be sent via e-mail to [email protected]. Alternatively, hard copies can be sent to:

Freepost – Response Services Royal Mail 20 Turner Road St. Rollox Business & Retail Park GLASGOW G21 1AA

Please provide a contact name, number, e-mail and address with any designs.

Following a review of your design we will either approve it or advise you of any changes that we think need to be made (based on international posting requirements).

Response devices that do not comply with these requirements may be delayed and/or subject to a surcharge. Once the design is approved you can start to use this service.

Renewing your license

We will contact you two weeks before your license needs renewing and - if paying on account by direct debit - the license fee will automatically be processed. If you are paying by other methods, you will need to send us payment (at the then current applicable rate) before your license expires if you wish to renew it.

* Price excludes VAT which is charged at the standard rate.

At the time of going to print we have provided prices based on the current VAT and customs rules and regulations. These rules may be subject to change. Please keep up to date royalmail.com/prices2020

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License codes

Standard

When we send you your license we will also give you your reference code. This will be a series of letters and digits, such as PHQ-D/1234/PR. The numbers represent a unique code that enables us to identify your items.

The two letters at the end represent the postcode area to which the items are to be delivered. You will need to print this code in the top left hand corner of your items – see page 12 for more details.

Local Look Fully Paid

When you open a licence for this option you will be issued with an AA code followed by a series of numbers. If you choose our Local Look Fully Paid option we will issue, in addition to your PHQ reference number, an AA number so that you can access the Standard service (see above).

If you already hold a Standard licence and wish to use this option then we can open an account for you. Simply email [email protected] and quote your ‘Standard’ reference code (see above). You will then be allocated a series of digits, which you must print after the letters ‘AA’ on your items. This is the ‘AA’ code. See page 14 for more details.

Local Look Part Paid

As with Local Look Fully Paid you need an ‘AA’ code. If you are already using the Local Look Fully Paid service or International Business Parcels Return service, the same AA code can also be used for these items. If not, contact us as described above to open your Local Look account.

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Before using the response services

It is important to ensure that the items being posted back to you meet postal regulations.

You must ensure that any customers, agents or other parties using this service to return items to you are aware of the prohibitions and restrictions as to what can be sent and the rules around dangerous items and substances, as described below.

Prohibited and restricted items

There are certain prohibited items which must not be included in the return device and certain restricted items which may have conditions attached to their sending. What is prohibited or restricted varies from country to country and can sometimes include apparently ordinary things.

If you are unsure about any item, please visit royalmail.com/personal/international-delivery/country-guides

Dangerous items and substances

You must not let dangerous items and substances be returned. Major classes of dangerous substances include explosive fireworks, gases, flammable liquids, toxic substances, corrosive chemicals etc. and all aerosols. Classifications of dangerous items and substances may change from time to time.

So please check with us or visit royalmail.com/prohibitions

Sanctions Laws

You must make sure that any items the consignor, recipient and you wish us to receive, handle and deliver are not prohibited under any applicable sanctions laws, including, without limitation to all sanctions laws applicable to the Royal Mail Group.

Sanctions laws can prohibit items being sent, received or handled because of their content, their intended consignor or recipient or the country to or from which they are to be sent.

If your items need a licence under applicable sanctions laws it is your responsibility to obtain it.

Information about sanctions can be found on our website at royalmail.com/international-sanctions

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Standard service

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Service options in more detail

Standard Standard enables you to receive reply devices from customers in over 200 countries worldwide for items weighing up to 50g, and 10 countries allow response items up to 250g.

These devices are all reply paid and pre-addressed for return direct to you, so the people you want a response from have nothing to pay. To keep your design and printing costs to a minimum, a reply device has the same address and design no matter where your customer is based (see page 12).

Size, weight and content criteriaSize

All items must comply with the following dimensions:

Minimum dimensions of the largest side: 140mm x 90mm.

Maximum size (other than postcards): the length plus depth plus width must not be greater than 900mm, with no single dimension greater than 600mm.

Postcards have maximum dimensions of 148mm x 105mm and a minimum paper weight of 120gsm.

Weight

Standard Items up to 250g, containing correspondence, printed matter and goods of no commercial value can be returned from the ten countries listed below:

Austria Kenya Belgium The Netherlands Estonia Norway France Poland Republic of Ireland Sweden

For all other countries, items up to a maximum weight of 50g can be returned, containing correspondence and printed matter only.

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Service options in more detail

How long will it take for my items to be delivered to me?

We aim to have replies back to you within 5-7 working days from posting date.

Cost

In addition to the annual International Business Response license fee (see page 6), there is a set charge based on the item weight and whether it is a Letter or Large Letter for pricing purposes.

For pricing purposes we class a Letter as any item within the following dimensions:

Maximum dimensions for envelopes: 235mm x 165mm

Maximum thickness: 5mm

Maximum weight: 50g

For pricing purposes we class a Large Letter as any permitted flat item which is not a letter for pricing purposes.

Standard Item Weight Price

Letter 1-50g £0.96

Large Letter 1-50g £1.16

Large Letter** 51-250g £2.39

* Prices exclude VAT which is charged at the standard rate.

** Limited availability see page 10 for more information.

At the time of going to print we have provided prices based on the current VAT and customs rules and regulations. These rules may be subject to change. Please keep up to date royalmail.com/prices2020

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Key design elements

When you use Standard, the front of your reply-paid device must include the elements shown opposite, in the same dimensions and positions. This is the case whatever size your device is and wherever the devices are returned from

The design ensures your items are identified as responses, and not treated as unpaid mail

Please print everything on the envelope, label or card in dark blue or black ink. Do not use vivid colours or dyes containing phosphorescent (glow-in-the-dark) substances

The envelope, label or card should be white or a light pastel shade

You can include other information such as a logo or advertisement, on the left hand side and/or rear of the item provided that:

- Nothing appears lower than the last line of the address

- It does not mimic the horizontal lines

- It does not contain another address either in part or in full.

If using the Standard option up to 250g for the return of items containing anything other than printed matter from outside of the EU*, a customs form (CN 22) must be completed and affixed to the outside of the item. You can do this or leave it to your customer to do so. For more information and to download a CN 22 Customs Declaration, please visit royalmail.com/customs

Preparing your Standard items

Design Template

For artwork you can use when designing your reply device, see page 33 or visit royalmail.com/internationalbusinessmailresponse and download a template.

1. Put an Airmail indicator in the top left hand corner, and below it the letters ‘IBRS/CCRI’, followed by your license number which Royal Mail will give you.

2. The ‘no stamp required’ box must appear 5mm from the top and right hand edges, either 40mm x 30mm or a proportional reduction of this. The box must contain the design shown and the French words ‘NE PAS AFFRANCHIR’ in capitals. The English (or any native tongue) words are optional.

3. Two horizontal lines, at least 3mm wide, 80mm in length, and 15mm from the right hand edge. Leave 14mm of space between their inside edges.

4. The words ‘Reponse Payee Grand-Bretagne’ must be shown on two lines between the horizontal lines. The words must be in capital letters at least 4mm high.

5. Print the name and full UK address to which items will return, parallel to the length of the item and underneath the lines (see 3). The address must be clear. The post town, the words ‘Great Britain’ and the postcode must be in block capitals. You will be given a unique postcode by Royal Mail.

6. Advertising space. Advertising can only appear on the left hand side.

7. Please leave the shaded areas clear of any advertising / information, in particular 18mm from the bottom edge and 15mm to the left of the lines.

* All items (excluding printed matter) from and to the EU require a CN22 customs form. Please keep up to date at royalmail.com/prices2020

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Local Look Fully Paid service

Fully Paid

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Local Look Fully Paid service

Local Look Fully Paid enables you to print a local address on your reply paid devices: customers reply to a PO Box address, supplied by us, in their own country. This perceived local presence helps break down resistance to replying overseas, as your customers feel more ‘at home’ with your mailings.

This can help increase response rates to international or local campaigns.

Local Look Fully Paid is available from the countries listed below:

Austria Luxembourg Belgium The Netherlands Denmark Spain Finland Sweden Germany Switzerland Republic of Ireland

The minimum and maximum sizes vary from country to country – please refer to country specific pages 16-26.

The maximum weight of a Letter, for Fully Paid, is usually 50g with the following exception:

Belgium does not allow cards over 20g but does allow envelopes up to 50g.

How items are returned to you

After your customers have mailed their replies to our local PO Box, the AA code within the address allows us to identify the replies as yours and so forward them back to your chosen UK address.

If your items do not display clearly the correct AA code, we may be unable to forward them to you. Where we can identify incorrectly coded or uncoded items by other means you may be charged a fee for additional handling.

We aim for replies to take up to 10 working days from posting date for items to be returned to you.

Costs

In addition to the annual International Response services license fee (see page 6), there is a set charge for Local Look Fully Paid, depending on the country of origin:

Country Cost per returned item

Austria* £2.10

Belgium* £2.10

Denmark* £2.10

Finland* £2.10

Germany* £2.10

Ireland, Republic of * £2.10

Luxembourg * £2.10

The Netherlands* £2.10

Spain* £2.10

Sweden* £2.10

Switzerland £2.10

Prices exclude surcharge and VAT. For surcharge level visit royalmail.com/surcharges

VAT is payable at standard rate for EU destinations and zero-rated for Rest of World countries.

* EU Country.

At the time of going to print we have provided prices based on the current VAT and customs rules and regulations. These rules may be subject to change. Please keep up to date royalmail.com/prices2020

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Preparing your Local Look items

Key design elements

When you use the Local Look Fully Paid service, you must design a different reply-paid device for each country.

These designs are subject to change, so please check our website at royalmail.com/internationalbusinessmailresponse for the latest updates.

The design can appear on envelopes or cards, so long as the size and weight guidelines for each country are followed.

You must include your company name and your AA code on the design as shown on the artwork for each country.

The only wording on the design template that you can change is shown in grey, all other wording must appear exactly as it is shown on the template.

Please print everything in dark blue or black ink. Do not use vivid colours or dyes containing phosphorescent (glow-in-the-dark) substances. The envelope or card should be white or a light pastel shade. Any exceptions to these rules are shown on the relevant country page.

You can include other information, such as your logo or an advertisement, where indicated.

For artwork you can use when designing your reply device, see pages 33 or go to royalmail.com/internationalbusinessmailresponse and download a template.

The Local Look Fully Paid items that can be returned, their designs and the applicable dimension limits are described by country on the following pages.

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Austria

Envelopes Postcards

Minimum: 140mm x 90mm = 2mm Minimum: 140mm x 90mm = 2mm

Maximum: 235mm x 120mm = 2mm Maximum: 148mm x 105mm = 2mm

Length must be 1.414 times the widthMinimum thickness: 250 microns

(tolerance to 230)

Maximum depth: 5mm.Depth: at least that of postcards

and no thicker than 1mm

Maximum item weight: 50g Maximum item weight: 50g

1. These words (known as a Printed Postage Impression or PPI) must appear in the top right hand corner, of a similar size and position to that shown here.

2. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

3. Advertising can only appear on the left hand side, at least 15mm from the address.

4. The last two lines of the address should appear exactly as shown here.

5. An area at least the size of the right hand side (ie shaded area) must be reserved for the PPI, address and official labels.

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Belgium

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum length of any one side: 600mm. Width + depth + length = 900mm.

Maximum: 235 x 120mm

Maximum item weight: 50g Minimum paper weight: 140gsm

Maximum item weight for postcards: 20g

1. This phrase must appear in the top left hand corner in capitals.

2. The first line of the address must be at least 40mm from the top of the item.

3. These words must appear in a box in the top right hand corner. Please leave a 74mm x 40mm clear zone around the box as shown.

4. Advertising space can only appear on the left hand side, at least 15mm from the bottom edge and below the words in the top left hand corner.

5. On the third line of the address please follow ‘AA’ with your reference code (see page 7).

6. The last two lines of the address should appear exactly as shown here.

7. Please leave a clear zone along the bottom at least 15mm high.

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Denmark

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum: 230mm x 170mm Maximum: 230mm x 170mm

Maximum item weight: 50g Minimum paper weight: 125gsm

Maximum item weight: 50g

1. These words must appear in the top right hand corner, part enclosed by box (drop shadowed on its bottom right hand corner). The box should be 10mm (plus or minus 2mm) from the top and right hand edges.

2. The first line of the address must be at least 50mm from the top of the item.

3. Advertising can appear, preferably on the left hand side.

4. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

5. The last two lines of the address should appear exactly as shown here.

6. Please leave a clear zone along the bottom at least 15mm high.

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Finland

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum: 235mm x 120mm Maximum: 235 x 120mm

Maximum item weight: 50gMinimum thickness: 250 microns

(tolerance to 230)

Maximum item weight: 50g

1. These words must appear in the top right hand corner, surrounded by a box of a similar size and position to that shown.

2. Advertising can only appear on the left hand side.

3. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

4. The last two lines of the address should appear exactly as shown here.

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7

Please also follow these rules – they enable items to be machine-read.

Nothing must protrude from the letter.

Use either white or a light coloured, single coloured envelope.

Use an absorbent paper label.

Do not use plastic wrappings.

Every line of the address must begin the same distance from the edge.

Germany

1. These words must appear in a box in the top right hand corner of the packet of a size and position similar to that shown, and within a 74mm x 40mm clear zone.

2. Advertising only allowed on the left hand side of cards, and the top left corner of envelopes, but must not infringe the 74mm x 40mm area around the PPI.

3. Please print the word ‘Antwort’ (reply) above the address.

4. Cards up to C6 only, must include a line at least 1.2mm thick in this position and which finishes at least 2mm below ‘60545 FRANKFURT’. You do not need this line either on larger cards or on any envelope.

5. The last two lines of the address should appear exactly as shown here, with a blank line before ‘60545 Frankfurt’. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

6. Please leave a clear zone (for barcodes) along the bottom edge of the letter that is 15mm high, and 140mm long (from the right hand edge).

7. Please leave a clear zone along the right hand side of at least 15mm.

Envelopes Postcards

Minimum Maximum Max depthMax

weightMinimum Maximum

Minimum / Maximum

paper weight

Standard140mm x 90mm

353mm x 250mm

50mm 50g

Standard140mm x

90mm235mm x 125mm

150 – 500gsm

Other100mm x

70mm53mm x 250mm

250 – 500gsm

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When asking your customers to apply the address to their own stationery, you must clearly instruct them to include both your company name and the Dept AA number.

If these details do not appear, the items cannot be identified as yours and they are either undeliverable or you may be surcharged.

Please also leave a clear zone at least 18mm high along the bottom edge of the back of letters.

For the address, you can use black or blue ink or any other deep colour, apart from red, orange or yellow, provided that it is in strong contrast to the paper. Please do not use vivid colours or inks containing phosphorescent (glow-in-the-dark) substances.

8

Ireland, Republic of

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum: 235mm x 120mm Maximum: 148mm x 105mm

Maximum item weight: 50gMinimum thickness: 250 microns

(tolerance to 230)

Maximum item weight: 50g

1. These words must appear in the top left hand corner.

2. Leave at least 40mm between the top edge and the Licence Number box.

3. These words, and the vertical lines, must appear in the top right hand corner, of a similar size to that shown.

4. Advertising can only appear in the top left hand corner, or on the back of envelopes.

5. The standard business reply licence number must appear in the panel, as shown here.

6. The address must be in a bold typeface, at least 14pt in size.

7. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

8. The last three lines of the address should appear exactly as shown here.

9. Leave an 18mm clear zone along the bottom, the left and right hand edges, up to a point 40mm

10. You can either send your customers a reply device pre-printed with a local FREEPOST address or simply supply the address for your customers to apply to their own stationery (including the ‘no stamp required’ box, top right) as follows as shown above.

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Luxembourg

Envelopes Postcards

Minimum: 162mm x 90mm Minimum: 140mm x 90mm

Maximum: 235mm x 140mm Maximum: 148mm x 105mm

Maximum item weight: 50gMinimum thickness: 250 microns

(tolerance to 230)

Maximum item weight: 50g

1. These words must appear in the top right hand corner, surrounded by a box of a similar size and position to that shown.

2. Advertising can only appear on the left hand side.

3. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

4. The last two lines of the address should appear exactly as shown here.

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The Netherlands

Envelopes Postcards

Minimum 140mm x 90mm Minimum 140mm x 90mm

Maximum 235mm x 162mm Maximum 235mm x 162mm

Maximum item weight 50g Minimum paper weight 120gsm

Maximum weight 50g

1. These words must appear in the top right hand corner, surrounded by a box of a similar size to that shown. Please leave a 74mm x 40mm clear zone around the box as shown.

2. Advertising can only appear on the left hand side, or on the back. It must not infringe the 74mm x 40mm clear area surrounding the PPI.

3. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

4. The last three lines of the address should appear exactly as shown here.

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Spain

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum: 235mm x 120mm Maximum: 235mm x 105mm

Thickness: 0.15 – 5mm Thickness: 0.15 – 5mm

Minimum paper weight: 60gsm Paper weight: 180 – 500gsm

Maximum item weight: 50g Maximum item weight: 50g

1. Please draw these lines in the size, thickness and positions shown.

2. These words must appear in the top right hand corner, surrounded by a box of a similar size and position to that shown.

3. These words must appear in the top left hand corner, surrounded by a box of a similar size and position to that shown.

4. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

5. The last two lines of the address should appear exactly as shown here.

6. Please type the address in a size so that the longest line is at least 50mm wide.

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Sweden

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Max: length 600mm. Width + depth + length = 900mm.

Max: length 600mm. Width + depth + length = 900mm

Maximum thickness: 100mmMinimum paper weight: 150gsm.

(Advertisement coupons must be put into envelopes.)

Maximum item weight: 50g. Maximum item weight: 50g.

1. Please draw lines in the size and positions shown. They must be at least 2mm thick.

2. These words must appear in the top right hand corner, surrounded by a box of a similar size and position to that shown.

3. Please place your company name above the line.

4. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

5. The last three lines of the address should appear exactly as shown here.

6. Advertising can only appear on the left hand side of cards. You cannot print any advertising on envelopes.

1. No advertising space. You cannot print any advertising on envelopes. All other items are the same as above, except you do not need the thick black line down the middle of the item, and the horizontal line goes all the way across the item.

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Switzerland

Envelopes Postcards

Minimum: 140mm x 90mm Minimum: 140mm x 90mm

Maximum: 353mm x 250mm Maximum: 250mm x 176mm

Maximum thickness: 20mm Maximum thickness: 0.15mm

Maximum item weight: 50g Maximum item weight: 50g

Maximum item weight: 50g Maximum item weight: 50g

120gsm for cards up to 148 x 105mm (A6)

150gsm for cards up to 210 x 105mm (A6/A5)

180gsm for cards up to 210 x 148mm (A5)

200gsm for cards up to 250 x 176mm (B5)

1. Around the words please position 9 vertical and 15 horizontal rectangles, each 4.5mm x 2mm, as shown. The bottom left rectangle should be 38mm from the top and 74mm from the right hand edge.

2. These words and the letter ‘A’ must all appear in the top right hand corner in the positions shown. The letter A must be at least 12mm high.

3. Advertising may appear on the left hand side of the letter.

4. On the second line of the address please follow ‘AA’ with your reference code (see page 7).

5. The last two lines of the address should appear on the letter exactly as shown here.

6. Please leave a clear zone 15mm high along the bottom edge, extending 140mm from the right hand edge of the letter.

7. Please leave 15mm clear to the right of the address and 20mm to the left.

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Local Look Part Paid service

Part Paid

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Local Look Part Paid offers a local return address for international mailings or marketing activity. This service requires the sender to post to a local PO Box address, supplied by us, by paying the domestic postage themselves. Local Look Part Paid is particularly useful when you are inviting customers to respond to an advertisement.

We then charge you for the return of these items to the UK. This service is available from the destinations listed below:

Austria Belgium Denmark Finland Germany Republic of Ireland Luxembourg The Netherlands Spain Sweden Switzerland

The minimum and maximum dimensions and criteria vary from country to country but are the same as outlined for any particular country in the Local Look Fully Paid section – please refer to the country specific pages 16-26.

Local Look Part Paid service

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After your customers have mailed their replies to the local PO Box, the AA code within the address allows us to identify the replies as yours and forward them back to your chosen UK address.

If your items do not clearly display the correct AA code, we may be unable to return them to you. Where we can identify these items by other means, you may be charged an additional handling fee.

How long will it take for my items to return to me?

We aim to return items within 10 working days from receipt at our PO Box.

Costs

In addition to the annual International Response services license fee (see page 6), there is a set charge depending on the country from which the item was posted.

How items are returned to you

Local Look Part Paid Rate Card

Country Cost per returned item 1-50g

Austria* £1.50

Belgium* £1.50

Denmark* £1.50

Finland* £1.50

Germany* £1.50

Ireland, Republic of * £1.50

Luxembourg * £1.50

The Netherlands* £1.50

Spain* £1.50

Sweden* £1.50

Switzerland £1.50

Prices exclude surcharge and VAT. For surcharge level visit royalmail.com/surcharges

VAT is payable at standard rate for EU destinations and zero-rated for Rest of World countries.

* EU Country.

At the time of going to print we have provided prices based on the current VAT and customs rules and regulations. These rules may be subject to change. Please keep up to date royalmail.com/prices2020

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Key design elements

If you sent a pre-printed response device, card or reply label to your customers, you need to use the same dimensions and obtain the approval from us as explained in the Local Look Fully Paid section. The PO Box addresses are listed on page 31.

If you want your customers to address the return device themselves you must clearly instruct your customers to include both your company name and the Dept. AA number in the response (as shown overleaf) along with the correct local PO Box. If these details do not appear, the items cannot be identified as yours and they could either be undelivered or you may be charged an additional fee. The relevant PO Box addresses are listed on page 31.

Preparing your Local Look items

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Austria Your Company Name Abteilung AA1234 [INSERT YOUR AA NUMBER] Postfach 111 1000 WIEN

Belgium POIS Your Company Name (AA1234) [INSERT YOUR AA NUMBER] PO Box 3090 EMC-Building 710 1931 BRUCARGO

Denmark Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] PO Box 1602 0900 Copenhagen C

Finland ASIAKASPALAUTUS Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] PL 1110 00002 Helsinki

Germany Your Company Name Abteilung AA1234 [INSERT YOUR AA NUMBER] Pastfach 100 60545 Frankfurt

Ireland, Republic of Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] PO Box 4214 Dublin 2

Luxembourg Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] L-1060 Luxembourg

The Netherlands You Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] c/o RM Netherlands Postbus 1048 2800 CA Rijswijk

Spain Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] Apartado F.D. 866 28080 – MADRID

Sweden Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] 202 29 Malmö

Switzerland Your Company Name Dept. AA1234 [INSERT YOUR AA NUMBER] Pastfach 200 8096 Zürich

Addresses by country

Please remember to replace the AA1234 number with your own AA unique code.

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Design elements

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Austria

Belgium

Denmark

Finland Luxembourg Spain

The Netherlands

Sweden

Germany

Ireland, Republic of Switzerland

Design elements

Please use the following artwork when designing your reply label. Alternatively you can download designs from royalmail.com/internationalbusinessmailresponse

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Although correct at the date this booklet went to print, from time to time services may be added to, or withdrawn.

Up to date information is available at royalmail.com/internationalbusinessmailresponse

Royal Mail and the cruciform are trade marks of Royal Mail Group Ltd. Royal Mail May 2020 User Guide © Royal Mail Group Ltd 2020.

All rights reserved. Royal Mail Group Ltd, registered in England and Wales, number 4138203, registered office: 100 Victoria Embankment, London, EC4Y 0HQ.

Issue date: 1 July 2020.