rsa conference 2006 (linkedin)
TRANSCRIPT
Cross-selling with an Identity Driven PortalCross-selling with an Identity Driven Portal
James McDonald,Ingersoll Rand,
02/16/06 - IAM-303
James McDonald,Ingersoll Rand,
02/16/06 - IAM-303
Agenda
AgendaAgenda
- About Ingersoll-Rand
- Project charter
- Business case
- Implementation
- Q & A
About IR
Progressat Work
DramaticGrowth
OperationalExcellence
DualCitizenship
About IR
About IR
About IR
Dealer PortalProject Charter
EnterpriseReuse
EnhanceCross Selling
• Single on-line location for ordering from IR Infrastructure
• Cross pollinate products by marketing new brands to dealerships
Simplifying theRelationship
• One face to the customer
• Easier access to place orders and common ordering process across brands
• Eliminates errant orders reaching the factory
• Design system that can be leveraged by all IR businesses for all classes of users
• User management system with flexible delegation model
• Best in class security
Dealer Portal GoalCross-Selling
Dealer Portal GoalSimplifying the Relationship
Key Objectives:Key Objectives:
- One face to the customer- One face to the customer
- One helpdesk number- One helpdesk number
- Common Portal across multiple brands- Common Portal across multiple brands
- Support “Utility Dealer” initiative- Support “Utility Dealer” initiative
Dealer Portal GoalEnterprise Reuse
Key Objectives:Key Objectives:
- - Proliferate Single Sign-onProliferate Single Sign-on
- Enable quick acquisition integration- Enable quick acquisition integration
- Incorporate additional brands- Incorporate additional brands
- Enable common security policy enforcement- Enable common security policy enforcement
- Enable website consolidation- Enable website consolidation
- Support multiple user classes- Support multiple user classes
- Dealers/Employees/Suppliers- Dealers/Employees/Suppliers
- Support international growth- Support international growth
Business CaseDramatic Growth & Operational Excellence
Supporting Dramatic Growth
• A happy dealer sells more machines
• Support company growth through acquisition
• The dealer of the future will sell a greater mix of brands from IR
• Needed a system to support IR’s international growth
Delivering Operational Excellence
• Productivity gains for dealer-administrators and internal support staff were mentioned but not emphasized in business case
• Sarbanes Oxley compliance and ability to manage security centrally were key selling points
Dealer Portal StrategyFormer State
BobcatBobcat Club CarClub CarIR BrandsIR Brands
Security Security ArchitectureArchitecture
DevelopmentDevelopment
ApplicationsApplications
Security Security ArchitectureArchitecture
DevelopmentDevelopment
ApplicationsApplications
Security Security ArchitecturArchitectur
ee
DevelopmentDevelopment
New Application = New Security ArchitectureNew Application = New Security ArchitectureCreates a “silo” based architecture.Creates a “silo” based architecture.
ApplicationsApplications
INFORMATION SECURITY ARCHITECTURE
IDENTITY REPOSITORY
ACCESS MANAGEMENTACCESS MANAGEMENT
ACCOUNT PROVISIONINGACCOUNT PROVISIONING
Oracle COREid Oracle COREid
Dealer Portal StrategyCurrent State
BobcatBobcat Club CarClub CarIR BrandsIR Brands
DevelopmentDevelopment
ApplicationsApplications
DevelopmentDevelopment
Shared investment for securityShared investment for security
DevelopmentDevelopment
ApplicationsApplications
DevelopmentDevelopment
ApplicationsApplications
DevelopmentDevelopment
ApplicationsApplications
Dealer Portal StrategyFuture State
Process and Application FunctionalityProcess and Application Functionality
IR BrandsIR Brands BobcatBobcat Club CarClub Car
Common Customer MasterCommon Customer Master
Identity ManagementIdentity Management
Content, Ordering, WarrantyContent, Ordering, Warranty
Multi-channel Brand PortalMulti-channel Brand Portal
Warranty Warranty ERPERP++
NavisionNavisionTavantTavantConfiguratorConfigurator CustomCustom CRMCRM
One Company
Dealer Portal SolutionThe Parts and Pieces
Oracle
COREid
Oracle
COREid
Custom.NET
Portal
Custom.NET
Portal
Windows.NET
Servers
Windows.NET
Servers
MicrosoftAD/AM
MicrosoftAD/AM
Dealer PortalDealer PortalCore ComponentsCore Components
IntegratedIntegratedApplicationsApplications
Lotus Domino
Custom.NET
ASP 3.0
Java
Windows
Linux
ImplementationSo many touch points
The IngredientsThe Ingredients
- Implementation Partner: Entology
- 150 page Design Document
- Developer’s Cookbook
- 5 application teams (3 vendors, 2 internal)
- $1 million
- 10,000 users, 2,000 dealers
- Support over $1 billion in annual transactions
ImplementationFinal Product
Identity-Identity-driven driven
navigation navigation menus pull menus pull
together together the the
underlying underlying websiteswebsites
ImplementationFinal Product
Stylesheets Stylesheets provide a provide a custom, custom, branded branded interface interface
for the for the underlying underlying COREid COREid default default screensscreens
ImplementationFinal Product (Dealer Portal screen shot)
The The navigation navigation bar can be bar can be collapsed collapsed
and and expanded expanded and will be and will be there as there as the user the user
navigates navigates multiple multiple brandsbrands
Sector IT
Bobcat IR Brands ClubCar
Enterprise Dealership Dealership Enterprise
Dealership
Dealership
Dealership
Dealership
Dealership
ImplementationDelegated Administration
COREid is COREid is capable of capable of handling handling Ingersoll Ingersoll Rand’s Rand’s
complex complex delegated delegated
administratiadministration needson needs
ImplementationUser Provisioning
11
22
33
ImplementationFirst Time Registration
ImplementationLessons Learned
Tips for SuccessTips for Success
- Recognize opportunities to create impact
- Budget liberally, spend conservatively
- Staff-up the helpdesk
Dealer Portal StrategyRoadmap for the Future
InitiativesInitiatives
- Enhance provisioning with service bus
- Federated security for some applications
- Further site integration
- Integrate language packs
- Support International growth