rss: the duct tape of web2.0
DESCRIPTION
Presented as part of a panel discussion on "Blogs, RSS, wikis, podcasts and social tagging: What's a communicator to do?" for the Halton Peel Communications Association, October 23rd, 2007. Not so much a technical discussion as trying to impart an understanding of why you would want to free your information via a channel such as RSS.TRANSCRIPT
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RSS: the Duct Tape of Web 2.0Rob Clark – theelusivefish.com
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Markets are Conversations
-The Cluetrain Manifesto
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Back in the days of yore. . .
WEB 1.0
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One way channels of communication make for great monologues but
POORCONVERSATIONS
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Markets are Conversations
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<body id="css-zen-garden"><div id="container">
<div id="intro"><div id="pageHeader">
<h1><span>css Zen Garden</span></h1><h2><span>The Beauty of <acronym title="Cascading Style
Sheets">CSS</acronym> Design</span></h2></div><div id="quickSummary">
<p class="p1"><span>A demonstration of what can be accomplished visually through <acronym title="Cascading Style Sheets">CSS</acronym>-based design. Select any style sheet from the list to load it into this page.</span></p>
<p class="p2"><span>Download the sample <a href="/zengarden-sample.html" title="This page's source HTML code, not to be modified.">html file</a> and <a href="/zengarden-sample.css" title="This page's sample CSS, the file you may modify.">css file</a></span></p>
</div><div id="preamble">
<h3><span>The Road to Enlightenment</span></h3><p class="p1"><span>Littering a dark and dreary road lay the past relics of
browser-specific tags, incompatible <acronym title="Document Object Model">DOM</acronym>s, and broken <acronym title="Cascading Style Sheets">CSS</acronym> support.</span></p><p class="p2"><span>Today, we must clear the mind of past practices. Web enlightenment has been achieved thanks to the tireless efforts of folk like the <acronym title="World Wide Web Consortium">W3C</acronym>, <acronym title="Web Standards Project">WaSP</acronym> and the major browser creators.</span></p>
<p class="p3"><span>The css Zen Garden invites you to relax and meditate on the important lessons of the masters. Begin to see with clarity. Learn to use the (yet to be) time-honored techniques in new and invigorating fashion. Become one with the web.</span></p>
</div></div><div id="supportingText">
<div id="explanation">
/* CSS Document */
#css-zen-garden{font-family:Georgia, Garamond, serif;font-size:12px;color:#000001;background-color:#000000;background-image:url(mur_fond.jpg);background-position:top left;background-repeat:repeat-x;}
#css-zen-garden H1 {margin:0px;}
#css-zen-garden H1 SPAN {display:none;}
#css-zen-garden H2 {margin:50px 0px 0px 0px;padding:25px 0px 0px 0px;height:75px;text-align:center;font-size:16px;}
#css-zen-garden H3 {color:#4A0000;padding:30px 0px 0px 42px;margin:10px 0px 0px 0px;height:53px;
Content != Style
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Content != Style
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RSS● Really Simple Syndication● Rich Site Summary ● Rich Document Format (RDF)● Feeds● Channels● Web Feeds● XML● ATOM
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info
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Markets are Conversations
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Conversation: The informal exchange of
INFORMATION, views or ideas.
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The Internet is enabling conversations amongst human beings that were simply
not possible in the era of mass media
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From your 391 subscriptions,over the last 30 days you read 4,767 items
- my Google Reader trends as of Oct 23, 2007
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X
Any online information that changescould SHOULD have an RSS feed.
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“If you don't have an RSS feed for your marketing site you should be fired.”- Robert ScobleNov. 26Th 2005 Scobleizer.com
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These networked conversations are enabling
powerful new forms of social organization and knowledge
exchange to emerge
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Web 2.0Web 2.0
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We are waking upand linking to each other.
We are watching.But we are not waiting.
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Credit Where Credit Is Due– Abacus – Flickr username sfllaw – Magazines and flyers - Flickr username trekkyandy– 'LuGoZee', by Viallon Pierre-Antoine http://www.csszengarden.com– Money – Flickr username Tracy O– Time – Flickr username Trinity– RSS logo - Flickr username Erion_Jequie– Deer sillhouette – Flickr username TheAlienessGiselaGiardino – MRI of Brain – Flickr username Karmalize– Robert Scoble – Flickr username scriptingnews– Web 2.0 Collage – Flickr username Mmmonica– Pigs Fly – Flickr username hyku– Radio – Flickr username Bree Bailey– Television – Flickr username videocrab