r&t company profile
TRANSCRIPT
R&T Advertising Company Profile
June 2011
Custom Presentation for Central Election Commision, Albania
The R&T Advertising Group is a Tirana-based marketing & communication company that provides fully-fledged solutions to advertisers. We believe, that the new agency model that we have created provides for multi-dimensional solutions through its creative ideas that enable our clients’ discernible differentiation on the market and yield tangible results.
Who We Are
Our Mission
We develop creative communication solutions aiming at achieving maximal impact for our clients’ marketing budgets.
R&T Advertising Group
Our Services
Starting as a visionary agency with a creative strategy on October 1996, R&T Advertising group has grown ever since to a well-established enterprise offering all-embracing advertising services loyal to ethical rules and values.
With its unique creative work, the agency has today expanded its services from Media Planning & Buying to taking up the management of entire advertising campaigns and other specialized services such as Direct Marketing, Public Relations, and Market Research, with a 24 dedicated & professional personnel working full-time to meet the needs of our clients. R&T Advertising has recently merged with the BMB Communications, an international experienced Italy-based graphic design studio doing business in Italy and Albania.
Company Services
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Our Services
Building upon more than ten years of experience in the advertising market & communication services in Albania, R&T Advertising provides now thorough consultancy services at all levels of expertise in today’s ad industry, marketing, & market research.
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Brand Advertising & Brand Management
Strategic Planning & Consumer Understanding Research, Development and Implementation
Brand Design & Development
Strategic Communication Planning & Media Services
Integrated Marketing Communications
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Business-to-Business Communication Development
Promotion Planning and Execution
Our Focus
For R&T Advertising, the main objective has always been & will certainly remain:
Creative Solutions
Tangible Results
Objective-Driven
Client Needs-Focused
A Partner to its Clients
To give each client the best & most effective communication solution available in the specific situation!
For us it is not enough just to make a beautiful campaign with eye-catching graphics & enticing copy – because, what does that matter if the campaign doesn’t sell?
An effective campaign is for us not just a campaign that the client likes – it is a campaign that reaches the objectives, whereas it is to gain awareness or interest, or it is to generate desire & action!
And bottom line is always if the campaign creates a turnover for the client – because no matter what the communication objectives are in the specific campaign, market communication should always generate an increase in sales either on a short or a long term basis.
R&T Advertising will always strive to being an asset to its client-partners, and never an expense!
Company Philosophy
R&T Advertising takes pride in doing the best job possible for any client!
We always put the client at the center & every suggestion we make and action we take always have the client’s needs in focus.
That doesn’t mean that the client is always right – if the client was always right, there would be no need for our services! But every effective campaign begins with listening to the client’s wishes, and every effective campaign development derives from understanding the client’s needs.
R&T Advertising doesn’t just give the clients what they want,We give the them what they need!
CREATIVE BRAND PROMISE
STATE-OF-THE-ART PLANNING & EXECUTION
PARTNERSHIP & UNDERSTANDING
TIMELY & ECONOMY SERVICES
SOLUTION IDEAS THAT SELL
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Core Values
The R&T Advertising Vision
To understand consumer values, lifestyles & decision processes better than any other organization in the advertising & marketing communications business and to create the most effective communications which inform and motivate consumers based on this understanding.
1st ever to launch a teaser campaign in
Albania1st ever mascot
campaign featuring a real muppet
Biggest Ad Creative Work in Albania
Creativity
Consulting
Local Full Service
Brand Knowledge
Proprietary strategic tools and creative planning
The only Agency offering Brand & Research Consultancy Services
Top resources in Media and Brand Management
12 years of brand experienceOur top ten client relation-ships average 3 yearsContinuous market monitoring
Integrated and specialised services
The only ad agency with in-house audio-video-print production studios
Individual client task forces Albania’s first domestic Ad Agency
Operating in the market since 1996Extensive experience with international
& domestic clients
R&T Advertising´s competitive advantage is built around our five core areas of skills and expertise
Core Skills
18-men-strong workforce
Knowledge Management and Transfer to our partners
BrandPulseSurvey
TGISurvey
SegmentationDevelopment
Media AudienceResearch
CustomerInsightStudy
BrandEquityStudy
Key DriversEnhancement
Plan
ActionableInsightsMapping
CommunicationsDevelopment
Research
Brand EquityTracking
Awareness | LoyaltySales Reports
Post-Campaign Evaluation Reports
R&T Advertising’s Brand Audit System
The single core activity of R&T Advertising group focuses on creatively designing, developing & managing the brands by meticulously analyzing information about needs & wants of its clients, and thoroughly understanding their attitude and behavior.
Currently, the company employs 24 people and freelancers, and in order to meet best its partners’ expectations, R&T Advertising has structured its research service business into seven main specialized areas of advertising services:
Strategic Planning, Creative Production & Development, Media Planning & Buying Services
Corporate Image, Special Events, Sponsorships, Publicity, Public Issues.
Full package Corporate Identity Design, Brochures & Catalogues, Labeling, Packaging, POS & Point-of-Purchase, Slide Show Presentations, Web Design & Web Master.
TV & Radio spot productions, post-production.
Mail, Sampling, Telephone, Call Center.
HoReCa, Top Markets, POS.
Media Research, Advertising & Market Research, both qualitative & quantitative methodology.
Advertising
Public Relations
Graphic Design
Audio & Video Production
Direct Marketing
Company Structure
Event & Promotion Mgmt
Market Research
Our Portfolio
Business Accounts (1)
Company Activity
Neptun, InfoSoft Household, electronic and computer equipment
Galaktik Shopping Center, QTU Shopping Center Management
AbCom Internet provider
Telebota Telephone service provider
Opportunity Albania Micro financial services
Western Union Money transfer services
AGFA Imaging systems and IT solutions
Schering Pharmaceuticals
Neckermann, Global Travel, Sava Tours Travel Agency
Alfa Glina (PepsiCo Albania); Rico Fresh; Stefani & Co. Production of mineral waters and soft drinks
Fürfstenberg Beer, Stefani & Co; Birra Tirana, Yldon (Bullit Energy Drink)
Production and Wholesale of beverages
Our Portfolio
Business Accounts (2)
Company Activity
Seament of Albania, Fushë Krujë Cement Factory Manufacture of concrete, plaster and cement
Edil Al-It General construction buildings and civil engineering works
EHW, Gmbh. Production of meat and poultry products
Ajka Dairy Plant Operation of dairies and cheese making
Prisma Communication, Spektër Sha, Media Union Publishing
Club FM radio Radio activities
Fefad Bank (Procredit Bank); Commercial Bank of Greece (Albania) (Emporiki Bank); American Bank of Albania, Saving Bank of Albania, Banka Credins, National Commercial Bank of Albania, Union Bank
Banking
Skënderbeu Distillery Manufacture of distilled potable alcoholic beverages
University of New York – Tirana, London Language Center
Educational institutions
INSIG, INTERSIG, SiCred Insurance companies
Our Portfolio
Institutions & Organizations Accounts
Company Activity
Governmental InstitutionsMinistry of InformationMinistry of Culture, Youth and SportsMinistry of TourismMinistry of Public Works
Other Governmental Institutions INSTATCentral Election Commission
International Organizations, and other
UNDP – United Nations Development ProgrammeUNCHR – UN Commissioner on Human RightsUNICEFWHO – World Health OrganizationIOM – International Organization on MigrationIFES – International Foundation on Election SystemsSOROS Open Society FoundationBlood Donation Center of AlbaniaSOS Children’s VillageCenter for WomenThe Association for Democratic Culture
THANK YOU FOR YOUR ATTENTION!
For further information & inquiries, please do not hesitate to contact us at:
R&T Advertising Budi Street, Pall. Rogerd, Kati I, Tirana, AlbaniaTel. & Fax: +355-4-343 554 E-mail: [email protected]