What is

RTB eCommerce?

2What do these words mean to you?

3What do these words mean to you?

4

How?

5Performance Display

Real-time bidding (RTB) based on individual user profiles

Shopper Remarketing

Dynamic Ad Personalization

Audience Extension

Multivariate Campaign Optimization

6Real-time Bidding (RTB)

€45

Non-RTB:

Impressions

purchased in bulk

Real-time Bidding:

Each impression won has

unique purchase value

More than 90% of

shoppers will leave your

site without buying.

Remarketing finds these

users as they browse the

web and serves them

personalized ads,

bringing them back to

your site to buy.

7Shopper Remarketing

8Dynamic Ad Personalization

Each creative is personalized in real-time

based on the individual user profile

Possible Ad Contents: Abandoned cart items

Previously browsed items

Complimentary or related products

New, Sale, or other product tags

Special offers based on user’s cart status,

CRM data, previous purchase behavior, etc.

9Audience Extension

Looking for a way to

scale your audience

beyond your previous

visitors?

Using statistical twin

targeting methodology,

we help you connect to

action-prone new users

across the web.

The new users get personalized ads, too.

All of our real-time decisioning is based on

individual user profiles computed using several

layers of data analysis.

10Individual User Profile

Bidding

Targeting

Personalization

Optimization

11Multivariate Campaign Optimization

Machine learning enables us to optimize each

campaign as it’s happening.

The system automatically tweaks a wide range of

variables based on real-time performance cues

from three dimensions of analysis:

1. Ad space characteristics

2. Creative performance

3. Individual user profile

RTB eCommerce

Welcome to the future of display.

Contact us below

to set up a test