RUN AROUND THE WORLD

By Megan, Codi and Emily

Who-people who want to get fit.What-we want to help people to lose weight.When-when they want to go on holiday.When-in their lounge, bedroom-any were!Why-because they can lose weight quick and easy but have fun whilst doing it.

Many people in Britain are obese and want to get more exercise into

their life.

Problem

PROBLEM QUESTION

How can people lose

weight in just 5

weeks?

KEY INSIGHT STATEMENTS

People who are over weight currtly tried to use the

gym, but this does not work because they cant do

most of the appeasers.

Our key insight is that people need run eat run to

help them over come there problem.

MINI ELEVATOR SPEECH

My team Run Eat Run, is developing an app to help

the people who want to lose weight solve the

problem of putting on weight by using our app at

least once in every 2 days.

Hello meet Lola,

She is 26.she likes chocolate and takeaways, but she wants to lose

weight so she can go running with friends. She is interested in

athletics and other sports.

Facts about her:

Owns a IPhone and an I pad mini. She uses them 24/7.

She likes going round to her friends to chat.

Because she is fat she gets frustrated.

OTHER COMPETITORS

There are other running apps, but ours is unique because you can design you own character and you can also time your self.

USER STORIES

As a user, I would like to be able to use this app

quickly.

As a user, I would like it to be easy to use.

As a user, I would like to be able to time how long I

can run.

As a user, I would like to be able to know were

every thing is.

Balsamic

Who benefits from your app? Main target user Anyone who want to lose weight ,but have fun whilst doing

it. Others who benefit Their families,because they can go out more and enjoy them

selfs when there out. Their friends ,because they can have fun and go shopping instead of not being able to do anything with their friends.

Our business model All users pay Some users pay Yes

Somebody else pays

My team’s app Run around the world will operate a business model in which all users pay/ some users pay / somebody else pays. My team has identified that some users will be willing to pay some money towards our app after a while because when you get the app it comes with one level and you need to collect stars to un lock other levels so you can pay for more stars and levels. That means you can get further in this app. Also, you can get accessories for your character.

Business case

Marketing Strategy Audience Through what Persuasive event Result

My marketing is aimed at adult running apps.

We are aiming at advertising it on a video on you tube.

The audience will fi nd this video on you tube and hopef ully they will watch it.

Hopef ully they will share our video with their f riend and f amily.

My marketing is aimed at people who want to get fi t by going to the gym.

We are aiming to put an advertisement on Facebook.

They will see it and hopeful view this video and share it.

Hopefully they will post it on their page.

THANK YOU FOR

WATCHING!