Proprietary Information of HCITEK Software Pvt. Ltd7/3. 7th Cross Lakshmi Road, Shanthi Nagar, Bangalore- 560027

Introducing

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Current E-mail Scenario…

• Number of emails recipient gets is large & increasing day by day.

• Many unsolicited mails reaching the Inbox. Legitimate mails getting lost in cluttered inboxes

• Because of widespread abuse - spam and phishing - consumers can no longer trust if a message is authentic or that a sender is legitimate.

• Up to 80% of email from leading brands, banks and ISPs are spoofed.

• Spam make up 59 % of all monitored email traffic globally. Almost 76 per cent of all email messages originating in India are spam*

*Ref: Symantec Internet Security Threat Report published by Symantec Inc.

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The Challenges in Email Marketing

• Getting your Email delivered to the Recipient’s Inbox.

Higher the Opening Rate

Better the ROI

• Provide an “incentive” for the recipient to open and read the mail.• Knowing how many people really read the communication on the email

• Making your Email stand out in the Inbox.

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RupeeMail is the Answer

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RupeeMail - A New Paradigm in E-mail Marketing

RupeeMail is an email where the message is delivered in an electronic envelope with an attached stamp with a Rupee value. The Recipient gets paid the value of the stamp for

opening and viewing the contents of the RupeeMail.

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Superior Deliverability

• RupeeMail is anti-spam compliant.

• The body of the RupeeMail resides on the RupeeMail (or Senders) Server, thus it is small (~10 KB), is easy to download (even for dial-ups) and does not clog the network.

• Content filters don’t apply to RupeeMail.

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RupeeMail Stands OutThe Subject field of every RupeeMail has the prefix “RupeeMail (Stamp Value)” Therefore, RupeeMail stands out in the Recipient’s Inbox.

Each individual Recipient is allotted a personalized Recipient Code. This code is known only to the RupeeMail System and the Recipient- not even to the Sender.

Therefore, spammers and fraudsters can not trick recipients by duplicating the mail.

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RupeeMail ensures Security and Quality Provides More Reasons to the Recipients to read the Rupee Mail because:-

• Financial Benefits: The recipients get paid to open RupeeMail.

• Qualification: RupeeMail checks and qualifies all senders/ advertisers ensuring that the recipients receive quality offers at all times.– Mail is only sent to Recipients who have opted to receive mails from the senders/advertisers

• Monitoring: RupeeMail monitors the mail sent out to ensure that the sender/ advertiser sends out mail with has been pre-qualified by RupeeMail and not any un-authenticated/ illegal content.

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Why Marketers should switch to RupeeMail?

• RupeeMail is anti spam compliant.Superior Deliverability.

• The body of the RupeeMail resides in the RupeeMail server. Content .filters don’t apply to RupeeMail.

• Easily Distinguishable from ordinary email in the Recipient’s Inbox.• As the mail is Authenticated- it adds value to their Brands setting it apart from ordinary mails and

Spam

Unique & Stands out.

• RupeeMail is safe- Senders are known & verified.

More reasons to open.

• The Recipient gets paid to open & view the content of RupeeMail.

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• Accurate and Reliable Real-time Reports.– Who opened the email & clicked on the given links. – Monitors the length of time that the Recipient was on the mail.

• Chat Window– The chat window option enables the sender to communicate on real time

with the Recipient.

• Database Management– RupeeMail empowers senders to qualify potential clients, plus maintain

accurate and effective databases

Why Marketers should switch to RupeeMail? (cont.)

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Illustration of a Campaign run be a Travel promotion Council

Sample Real time Reports

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Sample Real time Reports

Illustration of a Campaign run be a Travel promotion Council

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How to Send RupeeMail Campaigns?

Our Web Based Email Marketing Application provides a powerful interface to create, send and track professional looking email campaigns.

RupeeMail web application campaign control centre makes it simple to• Compose the Body of your Campaign

• Create Recipients list either from RupeeMail database or by uploading your own mailing list

• Attach the Recipient list to the Campaign• Choose the opening incentive stamp value for the Campaign• Send your Campaign• Observe & Analyse Real time Reports of your Campaign including click-

through rates for the links contained within your campaign.

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Thank You

Higher the Opening Rate

Better the ROI

RupeeMail