Guided By: Dr. Anil GorayPresented by: Venkat

Subramanian(IM2K685)Arvind Raniwal(IM2K414)

MBA (MS) 5 years, IX SemesterIIPS,DAVV

Hero Honda Company Profile:

Joint Venture of Hero Group and Honda Motors

Established in 1980s by Jagdish Lal Munjal

Manufacturing Facilities and Dharuhera and Haryana

3.9 Billion bikes per year

Har Gaon … Har Aangan …

1,00,000 of 6,00,000 villages in country.

Penetration in Rural Market- 10%

500 Sales Representatives

Average of 16000 bikes per month.

Integrated Rural Development Centre IRDC- Spread Over 40 acres in Delhi-Jaipur

Highway.Installation of deep bore hand pumps to

provide clean drinking water.Constructing metallic roads and connecting

these villages to the National Highway (NH -8).

Renovating primary school buildings and providing hygienic water and toilet facilities.

Raman Munjal Foundation

Raman Munjal Vidya Mandir

Education and Literacy

Raman Munjal Memorial Hospital

Surgical Instruments and Latest technology

Raman Munjal Foundation- IIRaman Munjal Sports Complex

basketball courts, volleyball courts, and hockey and football grounds are used by the local villagers

Vocational Training Centre

26 batches comprising of nearly 625 women have been trained in tailoring, embroidery and knitting.

Adult Literacy Mission

launched on 21st September, 1999

villages of Malpura, Kapriwas and Sidhrawali

the process of imparting Adult Literacy Capsules to another 100 adults by getting village heads and other prominent villagers to motivate illiterate adults.

Other Rural Marketing StrategiesMarriages of underprivileged girls Marriages are organized from time to time,

particularly for girls from backward classes, by the Foundation by providing financial help and other support to the families

Rural Health Care Regularly provides doorstep health care

services to the local community. Free health care and medical camps

Other Rural Marketing Strategies- II

Ensuring a proper drainage system at each of these villages to prevent water-logging.

Promoting non-conventional sources of energy by providing a 50 per cent subsidy on biogas plants.

Bibliography

Rural Marketing Strategies of Hero Honda- Scribd

Hero Honda and Rural Markets- Scribd

www.icmrindia.org

www.herohonda.com

THANK YOU !!!!