rushikesh gaikwad 1
DESCRIPTION
good.TRANSCRIPT
‘Taste it’ or ‘Test it’!!
THE MAGGI STORY INSTANT FOOD
HEALTHY FOOD SUPPLEMENT
CUSTOMER REACH
REKNOWN BRAND ( Noodles, Soup, Ketchup, Pasta, Masala)
4 P`S Evaluation
PRICE# Affordable by all
income group# Healthier product at
lesser price # Lower price point
strategy
PLACE #Wide Distribution
Network#Easily Available in KIRANA
stores#Sales territories , Warehouse system
PROMOTION #“Meri Healthy
Maggi” #Targeting Entire
Family #Attractive Pacakaging
PRODUCT #Instant Noodles
#5 flavours #6 Different Sizes [10- 320 gm]
Political
Non-lead product
Cleared by FSSAI
Connecting to rural area
Price: Rs8/ 20 gms
Economical
Demand Increase
Rural area sales increase
Market Size
Competitor
Social
People Confidence gain
New logo
New tag line
Technological
App for customer grievance
Media Exposure
Feedback System
PESTEL ANALYSIS
Legal
Non-lead Product
No legal Complication
Tax controversy
Environmental
Natural MSGNatural Fermentation ProcessSave Product Enhanced Flavors
Customer login to Maggi App& join maggi community
Select your product, rate us
& enter a feedback.
Display of events if any
Return your maggiCustomer
database
Data warehouseCustomer databases
Feedback based per-formance 1st Qtr
2nd Qtr3rd Qtr4th Qtr
Customers
Customer Relation’s
team