russia horse meat market

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Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Horse Meat Market Analysis and Forecast to 2017 January 2013 Marketing Research

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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  • 1. Demo-VersionRussia: Horse MeatMarketAnalysis and Forecast to 2017January 2013Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: [email protected] www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06

2. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)Brief OverviewThe report on the Russian horse meat market contains: Analysis and forecast of market dynamics; Structure of consumption by region; Analysis of domestic production, market shares of the main market players; Analysis of exports and imports; Analysis of factors, influencing the development of the market; Analysis of raw materials base; Analysis of sales and consumer preferences; Assessment and forecast of market development; Financial and economic profiles of the leading companies in the industry.Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian horse meat market: Volumes of production, exports and imports; Indicators of market development; Consumption indicators.The report contains 160 pages, 44 tables, 58 figures.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports.Page 2 from 22IndexBox Marketing 2012www.indexbox.ru 3. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)Why People Choose Us We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 22 IndexBox Marketing 2012www.indexbox.ru 4. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian horse meat market and builda forecast of the industry in the medium term.Geography of the research: RussiaMethodology1.Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivatemedia companies,marketing agencies,commercial databases,IndexBoxMarketing own research.2.Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3.Expert Interviews with Market ParticipantsTheanalysis of secondaryinformation is completed byexpert interviewswithrepresentatives of market participant companies manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 22IndexBox Marketing 2012www.indexbox.ru 5. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.Page 5 from 22IndexBox Marketing 2012www.indexbox.ru 6. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of horse meat4. Characteristics of raw materials base4.1. Number of horses5. Technology of production of horse meat6. Characteristics of the Russian horse meat market6.1. Volume and dynamics of the Russian horse meat market in 2005 2012. Forecastfor 2012 - 20176.2. Structure of the horse meat market: production, imports, consumption7. Characteristics of the domestic production of horse meat in 2006 - October20127.1. Volume and dynamics of the production of horse meat in 2008 - 2012 7.1.1. Volume and dynamics of the production of horse meat by industrialcompanies in 2006 - October 20127.2. Structure of the production of horse meat by Federal Districts 7.2.1. Structure of production of horse meat in the Central Federal District 7.2.2. Structure of production of horse meat in the Northwestern Federal District 7.2.3. Structure of production of horse meat in the Southern Federal District 7.2.4. Structure of production of horse meat in the Volga Federal District 7.2.5. Structure of production of horse meat in the Ural Federal District 7.2.6. Structure of production of horse meat in the Siberian Federal District 7.2.7. Structure of production of horse meat in the Far Eastern Federal District7.3. Structure of production of horse meat in industrial companies by Federal Districts7.4. Main manufacturers of horse meat and their corresponding shares 7.4.1. LLC Mavr 7.4.2. OJSC Ufimskiy Canned Meat Factory 7.4.3. CJSC Karasukskiy Canned Meat Factory 7.4.4. OJSC Rubtsovskiy Meat Factory8. Characteristics of prices of horse meat8.1. Structure of forming the value of horse meat8.2. Average manufacturers prices of horse meat9. Characteristics of the imports of horse meat to the Russian market9.1. Volume and dynamics of the imports of horse meat9.2. Manufacturing countries, leading suppliers of the imported horse meat on theterritory of the Russian Federation9.3. Foreign companies, manufacturers of the horse meat, imported into the RussianFederation9.4. Russian companies, recipients of the imports of horse meat9.5. Structure of the imports of horse meat by regions of the Russian Federation10. Distribution of horse meat on the Russian marketPage 6 from 22IndexBox Marketing 2012www.indexbox.ru 7. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version) 10.1. Sales structure of the market by sales channels 10.2. Sales structure by format of retail trade 10.3. Sales structure by regions 10.4. Chain of value formation by sales channels11. Factors, influencing the development of the horse meat market in Russia 11.1. Level of welfare of the population 11.2. Characteristics of the feed base12. Characteristics of the consumption of horse meat 12.1. Volume and dynamics of the consumption of horse meat in 2005 2012. Forecastfor 2012 - 2017 12.2. Volume and structure of the consumption of horse meat by Federal Districts of theRussian Federation 12.3. Balance between production and consumption of horse meat13. Forecast for the development of the horse meat market in 2012 - 2017 13.1. Evaluation of the potential supply of horse meat in 2012 - 2017Appendix1. Financial and economic indicators of the industryAppendix2. Profiles of the leading manufacturers LLC MAVR OJSC UFIMSKIY CANNED MEAT FACTORY OJSC "KAVKAZ - MEAT" LLC "MZK CHEREPANOVSKIY" OJSC "MPK "PENZENSKIY" CJSC "KARASUKSKIY MEAT FACTORY" OJSC "MOROZOVSKIY MEAT FACTORY" GUP "NOVOTALITSKOE "ROSSELHOZAKADEMII LLC "RAEVSKIY MEAT FACTORY "ALSHEI-MEAT" OJSC "RUBTSOVSKIY MEAT FACTORY"Page 7 from 22IndexBox Marketing 2012www.indexbox.ru 8. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)List of TablesTable 1. Dynamics of the number of horses by types of farms in Russia in 2005 - 2011, inthousands of headsTable 2. Volume and dynamics of the horse meat market in 2008 - 2011 and forecast until2017, in tonsTable 3. Production of horse meat in industrial companies in 2006 - October 2012, in tonsTable 4. Volume of production of horse meat by Federal Districts of the Russian Federationin 2008 - 2011, in thousands of tonsTable 5. Volume of production of horse meat in the Central Federal District in 2008 - 2011,in thousands of tonsTable 6. Volume of production of horse meat in the Northwestern Federal District in 2008 -2011, in thousands of tonsTable 7. Volume of production of horse meat in the Southern Federal District in 2008 -2011, in thousands of tonsTable 8. Volume of production of horse meat in the Volga Federal District in 2008 - 2011, inthousands of tonsTable 9. Volume of production of horse meat in the Ural Federal District in 2008 - 2011, inthousands of tonsTable 10. Volume of production of horse meat in the Siberian Federal District in 2008 -2011, in thousands of tonsTable 11. Volume of production of horse meat in the Far Eastern Federal District in 2008 -2011, in thousands of tonsTable 12. Volume of production of horse meat in industrial companies by Federal Districts ofthe Russian Federation in 2009 - 2011, in tonsTable 13. Production of horse meat by the largest Russian manufacturers in 2011, in tonsTable 14. Volume of the imports of horse meat by manufacturing countries in 2011, in tonsTable 15. Volume of the imports of horse meat by manufacturing countries in 2011, inthousands of USDTable 16. Volume of the imports of horse meat by manufacturing countries in January -September 2012, in tonsTable 17. Volume of the imports of horse meat by manufacturing countries in January -September 2012, in thousands of USDTable 18. Volume of the imports of horse meat by manufacturing companies in 2011, intonsTable 19. Volume of the imports of horse meat by manufacturing companies in 2011, inthousands of USDTable 20. Volume of the imports of horse meat by manufacturing companies in January -September 2012, in tonsTable 21. Volume of the imports of horse meat by manufacturing companies in January -September 2012, in thousands of USDTable 22. Volume of the imports of horse meat in the Russian Federation by importingcompanies in 2011, in tonsTable 23. Volume of the imports of horse meat in the Russian Federation by importingPage 8 from 22 IndexBox Marketing 2012www.indexbox.ru 9. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)companies in 2011, in thousands of USDTable 24. Volume of the imports of horse meat in the Russian Federation by importingcompanies in January -September 2012, in tonsTable 25. Volume of the imports of horse meat in the Russian Federation by importingcompanies in January -September 2012, in thousands of USDTable 26. Volume of the imports of horse meat by regions of the Russian Federation in2011, in tonsTable 27. Volume of the imports of horse meat by regions of the Russian Federation in2011, in thousands of USDTable 28. Volume of the imports of horse meat by regions of the Russian Federation inJanuary - September 2012, in tonsTable 29. Volume of the imports of horse meat by regions of the Russian Federation inJanuary - September 2012, in thousands of USDTable 30. Chain of value formation of horse meat by sales channelsTable 31. Dynamics of disposable income of households (per 100 people), in thousands ofRUR in the Russian Federation in 2000 - 2009Table 32. Differentitation of incomes of the population in 2005 - 2011Table 33. Deviation of the income by Federal Districts from the average in Russia in 2004 -2009Table 34. Average manufacturers prices of animal feed in the Russian Federation in January2007 - June 2012Table 35. Characteristics of the consumption of horse meat by Federal Districts of theRussian Federation in 2011Table 36. Forecast of the balance between supply and demand on the horse meat market in2008 - 2017, in thousands of tonsTable 37. Forecast for the development of the horse meat market in 2012 - 2017, inthousands of tonsTable 38. Revenue (net) from the production of meat and meat products from large cattle,pigs, sheep, goats, horses (minus VAT, excise duties, and other similar taxes), in thousandsof RURTable 39. Revenue (net) from the production of meat and meat products from large cattle,pigs, sheep, goats, horses (minus VAT, excise duties, and other similar taxes), in thousandsof RURTable 40. Commercial expenditures for the production of meat and meat products fromlarge cattle, pigs, sheep, goats, horses (minus VAT, excise duties, and other similar taxes),in thousands of RUR, in thousands of RURTable 41. Management expenditures for the production of meat and meat products fromlarge cattle, pigs, sheep, goats, horses (minus VAT, excise duties, and other similar taxes),in thousands of RUR, in thousands of RURTable 42. Cost of goods sold of the meat and meat products from large cattle, pigs, sheep,goats, horses (minus VAT, excise duties, and other similar taxes), in thousands of RUR, inthousands of RURTable 43. Profit (loss) from the sales of meat and meat products from large cattle, pigs,sheep, goats, horses (minus VAT, excise duties, and other similar taxes), in thousands ofPage 9 from 22 IndexBox Marketing 2012www.indexbox.ru 10. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)RUR, in thousands of RURTable 44. Average number of employees (without external and part-time workers) for theproduction of meat and meat products, in peoplePage 10 from 22 IndexBox Marketing 2012www.indexbox.ru 11. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)List of FiguresFig. 1. Number of horses in Russia in 2000 - 2011, in thousands of headsFig. 2. Structure of the number of horses in Russia by types of farms in 2011Fig. 3. Structure of the number of horses in Russia by Federal Districts of the RussianFederation in 2000 - 2011Fig. 4. Volume of supply on the horse meat market in 2008 - 2011 and forecast for 2012 -2017, in tonsFig. 5. Dynamics and structure of the horse meat market in 2008 - 2011 and forecast until2017, in tonsFig. 6. Structure of the horse meat market by origin in 2008 - 2011 and forecast until 2017Fig. 7. Volume and dynamics of the production of horse meat in Russia by types of farms in2005 - 2011, in thousands of tonsFig. 8. Structure of production of horse meat by types of farms in Russia in 2011Fig. 9. Production of horse meat in industrial companies in 2011 - October 2012, in tonsFig. 10. Production of horse meat in industrial companies in January 2009 - October 2012,in %, to the analogical period of the previous yearFig. 11. Production of horse meat in industrial companies in 2006 - 2011, in tonsFig. 12. Structure of production horse meat by Federal Districts of the Russian Federation in2008 - 2011Fig. 13. Structure of production of horse meat in the Central Federal District in 2011Fig. 14. Structure of production of horse meat in the Northwestern Federal District in 2011Fig. 15. Structure of production of horse meat in the Southern Federal District in 2011Fig. 16. Structure of production of horse meat in the Volga Federal District in 2011Fig. 17. Structure of production of horse meat in the Ural Federal District in 2011Fig. 18. Structure of production of horse meat in the Siberian Federal District in 2011Fig. 19. Structure of production of horse meat in the Far Eastern Federal District in 2011Fig. 20. Structure of production of horse meat in industrial companies by Federal Districts ofthe Russian Federation in 2009 - 2011Fig. 21. Cost structure of the production of horse meat in the Republic of BuryatiaFig. 22. Cost structure of the production of horse meat in the Republic of KhakasiaFig. 23. Dynamics of the average manufacturers prices of horse meat in 2007 - October2012, in RUR / kg (without VAT)Fig. 24. Dynamics of the imports of horse meat in the Russian Federation in 2011, in tonsFig. 25. Dynamics of the imports of horse meat in the Russian Federation in 2011, inthousands of USDFig. 26. Dynamics of the imports of horse meat in the Russian Federation in January -September 2012, in tonsFig. 27. Dynamics of the imports of horse meat in the Russian Federation in January -September 2012, in thousands of USDFig. 28. Structure of the imports of horse meat in the Russian Federation by manufacturingcountries in 2011, in physical termsFig. 29. Structure of the imports of horse meat in the Russian Federation by manufacturingcountries in 2011, in value termsPage 11 from 22 IndexBox Marketing 2012 www.indexbox.ru 12. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)Fig. 30. Structure of the imports of horse meat in the Russian Federation by manufacturingcountries in January -September 2012, in physical termsFig. 31. Structure of the imports of horse meat in the Russian Federation by manufacturingcountries in January -September 2012, in value termsFig. 32. Structure of the imports of horse meat in the Russian Federation by manufacturingcompanies in 2011, in physical termsFig. 33. Structure of the imports of horse meat in the Russian Federation by manufacturingcompanies in 2011, in value termsFig. 34. Structure of the imports of horse meat in the Russian Federation by manufacturingcompanies in January -September 2012, in physical termsFig. 35. Structure of the imports of horse meat in the Russian Federation by manufacturingcompanies in January -September 2012, in value termsFig. 36. Structure of the imports of horse meat in the Russian Federation by importingcompanies in 2011, in physical termsFig. 37. Structure of the imports of horse meat in the Russian Federation by importingcompanies in 2011, in value termsFig. 38. Structure of the imports of horse meat in the Russian Federation by importingcompanies in January -September 2012, in physical termsFig. 39. Structure of the imports of horse meat in the Russian Federation by importingcompanies in January -September 2012, in value termsFig. 40. Structure of the imports of horse meat by regions of the Russian Federation in2011, in physical termsFig. 41. Structure of the imports of horse meat by regions of the Russian Federation in2011, in value termsFig. 42. Structure of the imports of horse meat by regions of the Russian Federation inJanuary - September 2012, in physical termsFig. 43. Structure of the imports of horse meat by regions of the Russian Federation inJanuary - September 2012, in value termsFig. 44. Sales structure of the horse meat market by sales channels in 2011Fig. 45. Sales structure of the horse meat market by Federal Districts of the RussianFederation in 2011Fig. 46. Distribution of the total volume of monetary income of the population in 2011 bygroupsFig. 47. Average deviation from the per capita income in the Federal Districts from theaverage for Russia in 2000 -2009Fig. 48. Shares of the free disposable income by Federal Districts, to the average for RussiaFig. 49. Production of animal feed in 2011 - May 2012, in thousands of tonsFig. 50. Production of animal feed in January 2009 - May 2012, in %, to the analogicalperiod of the previous yearFig. 51. Production of animal feed in 2006 - 2011, in thousands of tonsFig. 52. Index of the average manufacturers prices of animal feed in the Russian Federationin January - December 2011Fig. 53. Index of the average manufacturers prices of animal feed in the Russian Federationin January - June 2012Page 12 from 22IndexBox Marketing 2012www.indexbox.ru 13. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)Fig. 54. Dynamics of the average manufacturers prices of animal feed in the RussianFederation in January 2011 - June 2012, deviation in %, to the analogical period of theprevious yearFig. 55. Comparison of the average manufacturers prices of animal feed by FederalDistricts, in June 2012Fig. 56. Dynamics of consumption of horse meat in the Russian Federation in 2008 - 2011,and forecast until 2017, in tonsFig. 57. Consumption of horse meat by Federal Districts of the Russian Federation in 2011Fig. 58. Forecast of the balance between supply and demand on the horse meat market in2008 - 2017, in thousands of tonsPage 13 from 22IndexBox Marketing 2012www.indexbox.ru 14. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)Executive SummaryKey figures and conclusions about the marketThe volume of supply on the Russian horse meat market in 2012 was almost tons, whichis % higher than the the same figure for 2011. It should be noted that the volume ofimported products on the horse meat market was %.The volume of production of horse meat in 2012 was tons, which is % higher than thevolume of production in 2011.The largest share (%) of all horse meat manufactured in the Russian Federation in 2012belongs to the Federal District.In 2012, the import volume of horse meat in Russia amounted to tons in physical termsand to thousand USD in value terms.Page 14 from 22IndexBox Marketing 2012www.indexbox.ru 15. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)6. Characteristics of the Russianhorse meat market...6.1. Volume and dynamics of the Russian horse meat marketin 2007 - 2012. Forecast for 2012 2017The volume of supply on the Russian horse meat market in 2012 was almost tons, whichis % higher than the the same figure for 2011. It should be noted that the volume ofimported products on the horse meat market was % of the total market. Source: Data (Rosstat, FTS), Analysis (IndexBox) Fig. 1. Volume of the supply of horse meat in 2008 - 2012 and forecast for2013 - 2017, in thousands of tons and percentagePage 15 from 22 IndexBox Marketing 2012www.indexbox.ru 16. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)6.2. Structure of the horse meat market in Russia: production,exports, imports, consumptionThe volume of imports of horse meat in 2012 was about tons, which was % of the totalmarket volume. A more detailed analysis of the imports and exports is presented below. Table 1. Volume and dynamics of the market of horse meat in Russia in 2008 2012 and forecast until 2017, in tons200920102011F 20122013F 2014F2015F 2016F 2017FVolume of In tonsproductionIn %, to%%%%% %%% thepreviousyearVolume of In tonsexportsIn %, to%%%%% %%% thepreviousyearVolume of In tonsimportsIn %, to%%%%% %%% thepreviousyearVolume of In tonstotal supplyIn %, to%%%%% %%% thepreviousyearSource: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)Page 16 from 22 IndexBox Marketing 2012www.indexbox.ru 17. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)7. Characteristics of the domesticproduction of horse meat in Russia in2007 - 2012 Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares7.1 Volume and dynamics of the production of horse meat in2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (Rosstat), Analysis (IndexBox)Fig. 6 Production of horse meat in 2007 - 2011, in thousands of tonsPage 17 from 22 IndexBox Marketing 2012www.indexbox.ru 18. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)7.4 The main manufacturersof horse meatand theircorresponding market sharesTable 4. Manufacturers of horse meat and their corresponding market shares in2011ProductionMarketof horseshareManufacturerRegionmeat, intons OTHERS TOTAL Source: Data (Company data), Analysis (IndexBox)Page 18 from 22 IndexBox Marketing 2012www.indexbox.ru 19. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)9. Characteristics of the imports ofhorse meat into the Russian market 9.1. Volume and dynamics of the imports of horse meatThe volume of imports of horse meat in 2011 was tons. The largest amount of horse meatwas imported in , when were imported tons. Table 8. Volume and dynamics of the imports of horse meat in 2012, inthousands of tonsMonth Quantity, in thousands of tonsIn %, to the previous monthJanuaryFebruary %March%April%May%June %July %August %September%October%November %December %TotalSource: Data (FTS), Analysis (IndexBox) Page 19 from 22IndexBox Marketing 2012www.indexbox.ru 20. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version) Source: Data (FTS), Analysis (IndexBox)Fig. 30. Dynamics of the imports of horse meat in Russia in 2012, in thousands oftons and in % Page 20 from 22 IndexBox Marketing 2012www.indexbox.ru 21. Market Research Russia: Horse Meat Market. Janury 2013 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing.The "IndexBox" team has been working together for more than 7 years.The average experience of "IndexBox" specialists in the marketing sphere is 10 years.IndexBox" employs 15 specialists in its research analytical department.The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers.Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets.In total, more than 80,000 respondents have taken part in our research studies.Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies:Page 21 from 22 IndexBox Marketing 2012www.indexbox.ru 22. Market ResearchRussia: Horse Meat Market. Janury 2013 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business tons andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility.Page 22 from 22IndexBox Marketing 2012www.indexbox.ru