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   The Discovery Triangle encompasses the area between downtown Phoenix and the Biomedical District in the west, Tempe and the ASU Tempe campus in the southeast and Papago Park in the northeast. The Triangle is rich with those assets that 21st Century companies and their knowledge workers desire:

§  Higher education and knowledge industry clusters

§  Multi-model and global transportation

§  Vibrant urban centers

§  Multitude of lifestyle amenities  

     

 

THE  DISCOVERY  TRIANGLE  

16,000  acres  25-­‐square  miles  

THE DISCOVERY TRIANGLE

THE  DISCOVERY  TRIANGLE  Proprietary  Asset  Database  DISCOVERY TRIANGLE – ASSETS

With Valley growth projections of more than 2.5 million people and 1.2 million jobs in the next 25 years,

how will the Discovery Triangle influence the region?

 

 

DISCOVERY TRIANGLE – GROWTH

   The Discovery Triangle Development Corporation (DTDC), a public-private nonprofit corporation formed to serve as a facilitator and advocate for regional urban redevelopment and innovation investment. The DTDC has three priorities designed to support The long-term vision of the region:

Serve as the catalyst for regional collaboration to stimulate high value projects with its partners. Develop and advance a comprehensive urban public policy for the region. Promote and package the assets of the area, celebrating the history and diversity of the neighborhoods located within the Triangle.

         

THE  DISCOVERY  TRIANGLE  Development  Corpora4on  THE DTDC

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   Discovery Triangle is both a place and an initiative. It is a movement for fostering an urban lifestyle that integrates education, economic prosperity, Recreation and a celebration of Arizona. It is a regional model and multi-jurisdictional effort, that leverages and enhances the environmental, intellectual and cultural vitality of the area.

Its assets are rich in content, empowered by both nature and the built environment.       

THE  DISCOVERY  TRIANGLE  Our  Approach  DISCOVERY TRIANGLE – OUR APPROACH

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 Transformative Urban Model for Redevelopment and Revitalization Showpiece for the region Model for regional planning and coordination Best practices in sustainable design Organic development of neighborhoods/nodes

Urban Core Connector Develop a tri-city multi-modal master transit plan

Pedestrian orientation Canal linkage Bicycle paths

THE  DISCOVERY  TRIANGLE  Urban  DISCOVERY TRIANGLE - URBAN

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Economic

Center for high-wage knowledge, innovation and technology clusters Hub for international discovery-based companies Fertile ground for start-up ventures, new industries and entrepreneurial businesses of all kinds

Environmental The most sustainable region in the U.S. Catalyst for regional recognition in sustainable advancements Petri dish for solar and energy technologies

Intellectual Access to world-class education and talent Pioneers in developing an innovative K-12 system

Individual Well Being Exceptional healthcare Recreational, cultural and entertainment amenities    

THE  DISCOVERY  TRIANGLE  Vitality  DISCOVERY TRIANGLE - VITALITY

ROLE OF DTDC  Discovery Triangle Development Corporation (DTDC) is a non-profit “civic entrepreneur” that brings together community partners to solve problems that impede the success of the Discovery Triangle region.   PROBLEM  The Discovery Triangle, a 25-square-mile region, is considered a “food desert”. The majority of places to purchase fresh foods are convenience stores and it is difficult for residents to easily access grocery stores.     Many Discovery Triangle residents rely on public transportation, including taxi cabs, to get to a grocery store which takes time and money.  

INTRO

INITIATIVE: FEEDING THE FOOD DESERT

FOOD STORES MAP

To enhance the health of Discovery Triangle residents by increasing access, availability, and affordability of fresh produce and providing health and wellness resources to empower community members to make healthy choices.

GOAL

DTDC launched and operates a

mobile fresh produce market,

“Fresh Express by Discovery

Triangle”, which sells fresh,

affordable, and high-quality fruits

and vegetables out of a retrofitted

Valley Metro bus. In addition to

fresh produce, ASU College of

Nursing has a station on the bus

to provide free health screenings

and Junior League of Phoenix has

volunteers on-board to assist with

nutrition education.

WHAT WE DID

JANUARY, 2014

GEOGRAPHIC REACH

•  The area we will serve is classified as a low-income census tract by the

Federal government  

•  The area is predominantly 60% or less of the Phoenix MSA  

•  12% of the individuals in the labor force are unemployed  

•  Average Family Income: $33,802  

•  Median Community Income: $24,347

COMMUNITY SURVEY

DTDC visited several Balsz school events to survey the community.

•  What do you think about the prices, selections and locations of the store that you currently shop at for fresh fruits and vegetables?

 

"They offer it but it is bad quality"

"They are expensive and poor quality"

"Sometimes it is good, sometimes it is bad"

"It's okay"

"It is very expensive”

"Expensive and not good”

"Food City, it’s hard because the food isn't fresh"

COMMUNITY SURVEY

•  What types of fruits would you like to see on the bus?

Watermelons, bananas, oranges, apples, melons, strawberries, pears, pineapples, grapes, limes, avocados, lettuce, cabbages, mangoes, peaches, guavas, blueberries, papayas, raspberries

  •  What types of vegetables would you like to see on the bus?

Tomatoes, chilies, carrots, potatoes, cucumbers, pumpkins, corn, bell peppers, broccoli, peas, jalapeños, radish, cauliflower, green beans, garlic, celery, spinach, mushrooms, asparagus

  •  Would you shop at the Fresh Express if the time is convenient for you?

Everyone said yes

FRESH EXPRESS BY DISCOVERY TRIANGLE

•  Began with a pilot program, operating on Tuesdays and Thursdays  •  Route stops include schools, senior centers, parks, churches, other key

community gathering places in underserved neighborhoods  •  On-board community health resources include nutrition education,

healthy food demonstrations, and health screenings  •  Produce sold at cost  

•  Accept all forms of payment (SNAP, debit/credit, cash)  •  Launched March 2014

Chicago  FreshMoves Mobile Market  (run by Food Desert Action)

Kansas City  Healthy Harvest Mobile Market  (run by Truman Medical Center)

Memphis  Green Machine  (run by St. Patrick Community Outreach Center)

IDENTITY AND DESIGN

PARTNERS

- GOING FROM 3 TO 4 DAYS OF OPERATIONS

- SECOND BUS TO BE ADDED

- NATIONAL MODEL

FRESH EXPRESS 2015/2016