Ryan Tracey MDes Design for Creative Practice

Statistically Speaking

60,927

8%

62%78

59% 10

%

What is it

▪ Caged Arena made up of 20 panels with 1 gate in and 2 goal panels at low level

▪ Primarily used for soccer but can be used for a wide range of sports and activities

▪ Can be mobile or fixed, or both

Streets of

Cage

Why do we need it

▪ To hold young people in when they won’t behave

▪ To combat anti social behaviour

▪ To help reduce obesity

▪ To have a place to socialise

▪ To be competitive- or not to be competitive

▪ To provide a fresh new space where people can exert energy

Streets of

Cage

Who is it for▪ Customers

Councils (26)

Youth Clubs (2,000)

Community Groups (4,876)

Schools (1,590)

Sports Clubs

Fitness Clubs Streets of

Cage

▪ Users

Young people

Children

Older people

Sports teams

Disabled people

Professionals

Where is it for▪ Sports centres/

clubs

▪ Leisure Centres

▪ Schools

▪ Play areas

▪ Parks

▪ Beaches

Streets of

Cage

components

▪ The Caged Arena

▪ The industrial design of the panels and fixing mechanisms

▪ The production of associated media for sales

▪ The marketing

▪ The rollout- sales/ rental/ coordinating role

Streets of

Cage

Cost

▪ Lower end of range for cage alone= £10-15k

▪ Additional components- no core supplier. Need for catalogue one source.

▪ Transportation extra- trailer/van

▪ Streets of Cage- £5k basic, additional for other elements

Streets of

Cage

Change it up▪ Multi sports-

▪ basketball, hockey, hurling, volleyball, tennis, golf.

▪ Multi Activity-

▪ Dance, fitness, live entertainment

▪ Multi Use panels-

▪ ability to use panels on their side as well as upright

▪ Multi Use -

▪ Mobile/ fixed

Streets of

Cage

technology▪ Lighting

▪ Camera’s- live video feed streaming online

▪ Cover- Dome/ roof

▪ Flooring

▪ Transport

SoundStreets

of

Cage

media▪ Website

▪ Video

▪ Social media

▪ Tournaments

Streets of

Cage