saab quest i02
TRANSCRIPT
CAFE
Customerfocus2011Would you give your option?
how about this
concept 2009
2010
now 2011
‘there is something going
on!’
We do not know all the
details
However we can help in some
direction:
To give Saab
some indication
of customers
preferences
the cause
retroor
design
to many alternatives!
The QUEST
Will Saab find their best option(fast and easy)?
You can
validate
Saab’s assumptions!
Show Saabyour preference
validate 4
prototypes
via the social media
of
CAFE
We initiate
the cause by
a visual prototype launched
would you
give feedback
on the following?
case
What
is your
preference?
1 out of 4
if Saab
wants
to focus on
customer
and you
want to give Saab some feedback
option 1
option 1: saab 92, retro one
option 2
option 2: saab 92, retro two
option 3
option 3: New model saab’s 9-1
option 4
option 4: Saab’s iQon info-tainment based on Android
would you
give your preference
1 out of 4
give feedback
give feedback
thanks to Steve Blank
…discover better options…
