saarcevno kampaniebis momzadeba da catareba · 2011. 7. 26. · romelime gancalkevebul teritoriaze...

saerTaSoriso respublikuri instituti

saarCevno kampaniebis momzadeba da Catareba

aSS-s respublikuri partiis damxmare saswavlo saxelmZRvaneloebis daijesti

Tbilisi 2000

Sinaarsi

Sesavali sityva

kariI. sainformacio-analitikuri muSaoba saarCevno kampaniis momzadebisas

1. demografiuli gamokvlevebi

2. olqSi Ctarebuli arCevnebis istoria

3. adgilobrivi politikis ZiriTadi sakiTxebi

4. kandidatebisa da metoqeebis yovelmxrivi Seswavla

5. sociologiuri kamokiTxvebi

6. agitaciis Casatareblad aucilebeli monacemebi

7. gamokvlevis Casatareblad kiTxvebis sakontrolo sia

kariII. arCeviT Tanamdebobebze Sesaferisi kandidatebis gamovlena, SerCeva da

momzadeba

1. ZiriTadi moTxovnebi kandidatisadmi

2. saarCevno olqis TaviseburebaTa analizi

3. potenciur kandidatTa siis Sedgena

4. partiuli organizaciebis urTierTobebi partiul kandidatebTan

5. potenciur kandidatebTan gansaxilveli sakiTxebi

6. kandidatebis momzadeba

kariIII. winasaarCevno kampaniis saorganizacio uzrunvelyofa

1. winasaarCevno kampaniis Catarebis komitetis/Stabis

saorganizacio struqtura.

2. nebayoflobiT TanaSemweebTan urTierTobis organizeba

3. komitetis funqciebi nebayoflobiTi TanaSemweebis mimarT

kariIV. winasaarCevno kampaniis strategiisa da taqtikis SemuSaveba

1. winasaarCevno kampaniis strategiis SemuSaveba

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2. winasaarCevno kampaniis taqtikis SemuSaveba

3. amomrCevlebTan muSaobis formebi

4. sazogadoebrivi organizaciebis mxardaWeris mopoveba

5. winasaarCevno blic-kampania

kariV. saarCevno kampaniis dafinanseba

1. saxsrebis Segrovebis strategiis SemuSaveba

2. finansuri gegmis Sedgena

3. finansuri saxsrebis Segrovebis taqtika

4. saarCevno kampaniis Casatereblad saWiro saxsrebis Segrovebis

Tormeti oqros wesi

5. praqtikuli rCevebi saxsrebis Segrovebis Sesaxeb

kariVI. saarCevno kampaniis dagegmva

1. winasaarCevno kampaniis Catarebis gegmis Camoyalibeba

2. dagegmvis ganxorcieleba

3. efeqturi dagegmvis wesebi

4. dagegmvis teqnologia

5. ra SeiZleba da ra ara dagegmvis dros

6. kalendaruli gegma

7. kampaniis gegmis xarisxobrivi Sefaseba

kariVII. agitacia da propaganda saarCevno kampaniaSi

1. politikuri agitacia winasaarCevno kampaniis Catarebisas

2. politikuri agitaciis Catarebis ZiriTadi principebi

3. politikuri agitaciis miznebi

4. winasaarCevno kampaniis mTavari lozungi (leitmotivi)

5. winasaarCevno RonisZiebaTa tipebi

6. kandidatis zepir gamosvlaTa momzadeba

7. winasaarCevno agitacia fostis meSveobiT

8. politikuri agitaciisa da reklamis yvelaze Zlieri saSualebebi

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kariVIII. muSaoba masobrivi informaciis saSualebebTan

1. politikuri reklama masobrivi informaciis saSualebebSi

2. masobrivi informaciis saSualebebis siis Sedgena

3. masobrivi informaciis saSualebebisaTvis winasaarCevno kampaniis Sesaxeb

informaciis miwodebis gzebi da saSualebebi.

4. politikuri reklama radios meSveobiT

5. politikuri reklama televiziiT

6. politikuri reklama gazeTebSi

7. sainformacio dainteresebis sababis Seqmna

8. rogor mivaRwioT kampaniis ufasod gaSuqebas masobriv sainformacio

saSualebebSi

kariIX. muSaoba arCevnebis dRes

1. arCevnebis dRisaTvis mosamzadebeli RonisZiebebi

2. kanonierebis dacvis kontroli saarCevno ubnebSi.

3. muSaoba arCevnebis dRes

4. arCevnebze amomrCevelTa gamocxadebis uzrunvelyofa

danarTebi

danarTi 1. kiTxvari winasaarCevno RonisZiebaTa Sesaxeb

danarTi 2. samadlobelo werili

danarTi 3. mowvevaze uaris werili

danarTi 4. mokle cnoba RonisZiebis Sesaxeb

danarTi 5. winasaarCevno kampaniis Catarebis mokle gegma

danarTi 6. kampaniis organizaciuli struqtura

danarTi 7. sazogadoebrivi jgufis saaRricxvo baraTi

danarTi 8. sazogadoebrivi jgufis saaRricxvo baraTis

Sevsebis magaliTi

danarTi 9. ubnebSi amomrCevelis gamocxadebis uzrunvelyofis programa

danarTi 10. satelefono centris muSaoba arCevnebis dRes

danarTi 11. RonisZiebebi arCevnebis dRes

danarTi 12. kandidatis biografiis TxrobiTi formis magaliTi

danarTi 13. finansuri saxsrebis mozidvasTan dakavSirebuli RonisZiebis

(sadilis) Catarebis gegma

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danarTi 14. aSS-s respublikuri partiisaTvis finansuri daxmarebis Txovnis

werilis nimuSi

danarTi 15. finansuri mxardaWerisaTvis madlobis werilis nimuSi

danarTi 16. fuladi saxsrebis Segrovebis RonisZiebaTa gegma

danarTi 17. kampaniis biujeti: Semosvlis wyaroebi

gamoyenebuli literatura

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kariI. sainformacio-analitikuri muSaoba saarCevno kampaniis momzadebisas

sainformacio-analitikuri muSaobis Catareba erT-erTi ZiriTadi amocanaa

arCevnebis momzadebaSi. igi nebismieri sicocxlisunariani gegmis safuZvels

warmoadgens da SesaZleblobas iZleva ganisazRvros amocanebi, sworad ganawildes

Zalebi, saxsrebi da miRebul iqnas swori gadawyvetilebebi sakvanZo sakiTxebze.

mocemuli raionisa da misi amomrCevlebis Taviseburebebis Sesaxeb

informaciis floba, im problemebis codna, romlebic mocemuli olqis

macxovreblebs aRelvebs, agreTve sxva kandidatebis Zlieri da susti mxareebis

codna, nebismier situaciaSi adgilobriv politikur arenaze mimdinare procesebze

mkafio suraTs iZleva. amgvari informacia agreTve solidur safuZvels

warmoadgens SemowirulobaTa Segrovebis kampaniis Catarebis, amomrCevlebTan

muSaobis, kandidatebis SerCevisa da maTi moxsenebebis SedgenisaTvis.

safuZvliani kvleviTi programis SemuSaveba da Catareba bevr drosa da

Zalisxmevas moiTxovs. Samagierod arc Tu ise rTulia informaciis Segroveba da

sistematizireba: ZiriTadi sirTuleebi warmoiqmneba maSin, rodesac saWiro xdeba

Segrovili monacemebis gamoyeneba gamosvlebis teqstebis dasawerad, gegmebis

mosamzadeblad da krebebis Casatareblad. SemuSavebuli sainformacio-analitikuri

sistema gamosayeneblad xelmisawvdomi da moxerxebuli unda iyos, amasTan erTad,

sakmaod daculi, raTa Tavidan iqnas acilebuli masSi arasanqcionirebuli SeRweva.

sruli saxiT, sainformacio-analitikuri muSaoba moicavs Semdeg

mimarTulebebs:

1. demografiuli gamokvlevebi

2. olqSi Catarebuli arCevnebis istoria



4. sociologiuri kamokiTxvebi

5. aucilebeli monacemebi agitaciis Casatareblad

dawvrilebiT ganvixiloT sainformacio-analitikuri saqmianobis yoveli

mimarTuleba, misi Catarebis xerxebi da saSualebebi, da agreTve moviyvanoT

zogierTi praqtikuli rCeva, romelic SeiZleba sasargeblo aRmoCndes.

gadawyvetileba imis Taobaze, Tu ra unda iqnas CarTuli sainformacio-analitikur

programaSi, damokidebulia Tqven realur moTxovnebsa da arsebul resursebze.

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1. demografiuli gamokvlevebi.

demografiuli gamokvlevebi – pirveli nabijia saarCevno olqis ZiriTadi

Taviseburebebis gansazRvrisaTvis, radganac gamocdil adgilobriv politikossac ki ar

SeuZlia flobdes mTel informacias sruli saxiT. ar unda vifiqroT, rom saarCevno

olqis Sesaxeb isedac yvelaferi cnobilia. aucilebelia Segrovdes faqtebi, gaanalizdes

cifrebi, Sedarebul iqnas miRebuli informacia statistikur monacemebTan. mas Semdeg,

rac mogrovil iqneba yvela saWiro demografiuli informacia, SeiZleba SeudgeT olqis

detaluri daxasiaTebis Sedgenas. Tumca mocemuli informaciis umetesi nawili SeiZleba

trivialurad mogveCvenos, igi mainc zedmiwevniT sasargeblo iqneba kandidatisTvis,

romelic kenWs iyris mocemul olqSi, miTumetes, Tu is pirvelad monawileobs arCevnebSi.

geografiuli informacia

pirvel nabijs adgilobrivi politikis yvela peripetiis gasagebad warmoadgens

sazRvrebis Seswavla saarCevno ubnebsa da olqebs Soris, agreTve im arCeviT

TanamdebobaTa siebis dazusteba, romlebzec tardeba arCevnebi regionSi.

aucilebelia Segrovdes adgilmdebareobis rukebi, romlebzec moniSnulia

saarCevno ubnebisa da olqebis, administraciuli raionebis sazRvrebi.

dgeba saarCevno olqSi Seqmnili saarCevno ubnebis sia danawilebuli qalaqebisa da

soflis raionebis mixedviT. ganisazRvreba, amomrCevelTa ramdeni procenti cxovrobs

romelime gancalkevebul teritoriaze an ubanze, agreTve ra wvlili Seaqvs olqs

saxelmwifo dumaSi, federaciis sabWoSi da saolqo sakanonmdeblo krebaSi arCevnebSi

kenWisyris procesSi.

monacemebi mosaxleobis Sesaxeb

statistikuri monacemebi mosaxleobis Sesaxeb SesaZleblobas iZleva gagebul iqnas

yoveli konkretuli regionis, raionis Taviseburebani da ganisazRvros, riT gansxvavdeba

erTi raioni sxva raionebisgan, olqisgan an mxarisgan. im monacemebis gareSe, Tu saarCevno

ubanSi sad da rogor cxovroben Rrmad moxucebulebi, qalebi, bavSvebi da a.S.,

SeuZlebelia maTi gasaWiris bolomde gageba da winasaarCevno kampaniaze maTi zegavlenis

prognozireba mTlianobaSi.

xSirad aseTi informaciis miReba SeiZleba saxelmwifo organizaciebSi.

gansakuTrebul interess warmoadgens monacemebis miReba Semdeg sakiTxebze:

• mosaxleoba

• erovneba

• asaki

• sqesi

• Semosavali

• Sefardeba binis mflobelebsa da binis damqiraveblebs Soris

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• Sefardeba daojaxebulebsa da martoxelebs Soris

• ganaTlebis done

• dasaqmeba

ekonomikuri monacemebi

gansakuTrebiT saintereso SeiZleba iyos informacia raionSi da olqSi

ekonomikuri situaciisa da saqmiani aqtiurobis Sesaxeb. CamorCenilia Tu ara mocemuli

olqis raioni? ramdenad warmatebulad misdiT saqmeebi mcire biznesis sawarmoebs?

izrdeba Tu ara mosaxleobis Semosavlebi?

pasuxebi am SekiTxvebze SeiZleba moviZioT sxvadasxva sainformacio wyaroebSi:

wignebSi, monacemTa bazebSi da a.S. dasaqmebisa da ekonomikis saolqo sammarTveloebSi an

dagegmvis sammarTveloebSi SeiZleba informaciis miReba Semdeg sakiTxebze:

• dasaqmeba/umuSevroba

• gadasaxadebi: saerTo federaluri, regionaluri, adgilobrivi

• ganaTlebis, sagzao mSeneblobis da a.S. xarjebi federaluri da adgilobrivi

biujetebidan

• axlad Seqmnili da gakotrebuli firmebis raodenoba

statistikuri monacemebi ganaTlebis Sesaxeb

usaTuod saWiro iqneba Semdegi statistikuri monacemebi:

• Sefardeba pedagogTa da moswavleTa raodenobebs Soris da profesor-maswavlebelTa

xelfasebis done

• xarjebi ganaTlebaze da misi dafinansebis wyaroebi

• ramdeni skola iqna daxuruli?

• skolamdeli dawesebulebebiT uzrunvelyofa

• umaRles saswavleblebSi moswavleTa raodenoba

saolqo arCevnebis istoria

ramdenadac mniSvnelovania imis codna, Tu vin cxovrobs olqSi an raionSi, amdenadve

mniSvnelovania imis codnac, Tanac ufro darwmunebiT, rogor aZleven isini xmas. aseTi

informaciis floba xels uwyobs Zalebisa da saxsrebis sworad gadanawilebasa da

mizandasaxul muSaobas amomrCevelTan.

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amomrCevelTa kategoriebis gansazRvra

upirveles yovlisa, saWiroa Segrovdes Semdegi monacemebi wina arCevnebis Sesaxeb:

1. registrirebul amomrCevelTa raodenoba. aucilebelia yvelaze axali

monacemebis, agreTve wina wlebis cifrebis miReba.

2. arCevnebis Sedegebi olqis yvela saarCevno ubanze xelisuflebis federalur da

adgilobriv organoebSi bolo ramodenime arCevnebis mixedviT.

meore rigSi, monacemTa gadamuSavebis dawyebamde saWiroa Semowmdes rukaze,

Secvlilia Tu ara ubnebis sazRvrebi, raTa Secdoma ar iqnas daSvebuli. Tu ubnebis

sazRvrebi Secvlilia, maSin im monacemebis misaRebad, romelTa Sepirispireba SeiZleba,

saWiro iqneba arCevnebis Sedegebis Sejameba ramodenime ubnis mixedviT.

a) formula sxvadasxva saarCevno ubnis SedarebiTi analizisaTvis

upirveles yovlisa, unda ganisazRvros arCevnebSi gasamarjveblad aucilebel xmaTa

raodenoba. MmagaliTad, gasamarjveblad Tqveni kandidatebisaTvis saWiroa 50%+1 xmaTa

raodenoba. magram, imasTan dakavSirebiT, rom xmebi SeiZleba TiTqmis Tanatolad

ganawildes da gamarjveba xelidan iqnas gaSvebuli Tu gind sul mcire Secdomis gamo

xmebis daTvlisas, amosaval cifrad unda iqnas aRebuli amomrCevelTa xmebis mosalodneli

raodenobis 52%. (wina arCevnebis Sedegebi saSualebas iZleva miaxloebiT ganisazRvros,

Tu ramdeni amomrCeveli mova saarCevno ubanSi.) erTis mxriv, zedmeti ori procenti

niSnavs udavo gamarjvebas, xolo meores mxriv – is amcirebs Secdomis risks im

SemTxvevaSi, Tu navaraudevi prognozi arazusti aRmoCndeba.

ZiriTadad saarCevno ubnebis klasificirebis ori meTodi arsebobs erTi sxvadasxva

politikuri orientaciis kandidatTa wina Sedegebis mixedviT, xolo meore imis mixedviT,

Tu ramdenad eqcevian winasaarCevno agitaciis gavlenis qveS amomrCevlebi. wina arCevnebze

politikuri partiebis kandidatTa mier miRebuli Sedegebi imis indikators warmoadgenen,

Tu ramdenad popularulia es partiebi mocemuli saarCevno ubnis amomrCevelTa Soris.

amomrCevelze agitaciis zegavlenis xarisxze miuTiTebs maT Soris garkveuli politikuri

midrekilebis armqone meryevi azris mqone amomrCevlebis arsebobac.

garkveuli politikuri midrekilebis armqone amomrCevlebad iTvlebian iseTi

amomrCevlebi, romlebic erTi saarCevno periodis ganmavlobaSi xmas aZleven sxvadasxva

partiebis kandidatebs. meryevi azris mqone amomrCevlebi TavianT erTgulebas erTi an

meore kandidatisadmi cvlian arCevnebidan arCevnebamde.

amomrCevelTa Soris arian agreTve romelime partiis an ideologiis mtkice

momxreebi, romlebic nebismier pirobebSi xmas aZleven mxolod Tavisi partiis

kandidatebs. radganac umetes winasaarCevno kampaniebSi, rogorc wesi, arCevnebis Sedegebs

wyveten meryevi azris mqone an garkveuli politikuri midrekilebis armqone

amomrCevlebi, metad mniSvnelovania gamomJRavnebul iqnas iseTi raionebi, romlebsac ufro

meti potenciali gaaCnia saagitacio kampaniis Catarebis TvalsazrisiT.

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b) amomrCevelTa aqtiurobis Sefaseba

amomrCevelTa aqtiurobis Sesafaseblad arsebobs ori martivi xerxi:

1. Sefasebul iqnas amomrCevelTa aqtiurobis mosalodneli procenti da miRebuli

ricxvi gadamravldes registrirebul amomrCevelTa saerTo raodenobaze.

pirvel rigSi aucilebelia garkveul iqnas wina analogiur arCevnebze mosul

amomrCevelTa procenti. magaliTad, imisaTvis, rom ganisazRvros amomrCevelTa

mosalodneli aqtiuroba 1999 wlis saparlamento arCevnebSi, saWiroa vicodeT, ramdeni

amomrCeveli iyo misuli saarCevno ubnebze 1995 wels.

Semdeg unda ganisazRvros, ramdeni amomrCevelia registrirebuli olqSi. Tu 1995

wlis arCevnebSi monawile amomrCevelTa procents gadavamravlebT registrirebul

amomrCevelTa raodenobaze, miviRebT saWiro cifrs.

magaliTad, 10 aTas registrirebul amomrCevelTagan 1995wlis arCEvnebSi

monawileoba miiRo 5 aTasma amomrCevelma

10000:5000=50%-an daswrebas

dauSvaT, rom exla registrirebulia 12 aTasi amomrCeveli

50%X12000=6000

amgvarad, unda vivaraudoT, rom 1999 wlis arCevnebSi monawileobas miiRebs 6000

amomrCeveli.

2. zogjer monacemebi registrirebuli amomrCevlebis Sesaxeb SeiZleba

xelmiuwvdomeli iyos saarCevno komisiebis muSakTa dauyolieblobis gamo, an am

monacemebis utyuaroba SeiZleba eWvs iwvevdes. aseT SemTxvevaSi saWiroa wina wlebis

monacemebs mivmarToT.

Tu aSkaraa amomrCevelTa aqtiurobis zrdis an Semcirebis tendencia, da arsebobs

mtkice rwmena imisa, rom es tendencia SenarCundeba, maSin SeiZleba misi eqstrapolireba

momaval arCevnebSi.

gamovarkvioT, ramdenma amomrCevelma miiRo monawileoba kenWisyraSi bolo sam an

oTx arCevnebSi.

magaliTad: 1991 – 2900, 1993 – 2500, 1995 – 2600

1995 wels arCevnebSi monawileoba miiRo 100 adamianiT metma, vidre 1993 wels.

aqedan SeiZleba gakeTdes daskvna, rom 1999 wels kenWisyraSi agreTve monawileobas

miiRebs 100 adamianiT meti, vidre 1995 wels. amasTan, unda gvaxsovdes, rom amomrCevelTa

aqtiurobis procenti saprezidento arCevnebze da adgilobriv arCevnebze, rogorc wesi,

gansxvavdeba.

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olqSi prioritetuli saarCevno ubnebis gansazRvra

etapi 1 – sabazo saarCevno kampaniis amorCeva (e1)

Cveulebriv – es saarCevno kampaniaa olqSi, romelic damarcxebiT damTavrda da

romelSic kandidatma xmaTa minimaluri raodenoba miiRo, isic mxolod misi politikuri

partiis momxreTagan. magram, safuZvlad ar unda aviRoT iseTi arCevnebi, romlebSic

kandidati TamaSobda metismetad mniSvnelovan rols. ufro zusti Sedegebis misaRebad

SeiZleba SeirCes ramdenime sabazo saarCevno kampania, romelic damTavrda minimalur xmaTa

raodenobiT da gaSualeddes miRebuli Sedegebi.

etapi 2 – xmaTa maqsimumis gansazRvra, romlebic SeiZleba miRebul iqnas (e2)

yvelaze warmatebulad SeiZleba CaiTvalos is saarCevno kampania, romlis Sedegad

msgavsi politikuri orientaciis mqone kandidatma xmaTa yvelaze meti raodenoba miiRo.

SesaZleblobisamebr saWiroa SeirCes iseTi warmatebuli kampania, romelic imave wels

Catarda, roca wagebuli sabazo kampania. bevri eqsperti Tvlis, rom umjobesia

gamoyenebul iqnas mTeli rigi mogebuli kampaniebis Sedegebi imisaTvis, rom

gaSualedebuli maCvenebeli miviRoT.

etapi 3 – saSualo saarCevno kampaniis arCeva (e3)

saSualo saarCevno kampaniad SeiZleba CaiTvalos iseTi, romelSic maxlobeli

politikuri orientaciis mqone kandidatma minimaluri upiratesobiT moigo. Tu amgvari

ar aRmoCndeba, SeiZleba aviRoT kampania, romelSic msgavsma kandidatma sul mcirediT

dauTmo gamarjvebuls. Tu aseTi magaliTic ar aRmoCnda – SeiZleba aviRoT nebismieri

arCevnebis Sedegebi erT-erTi kandidatis umniSvnelo upiratesobiT.

etapi 4 – arCeuli saarCevno kampaniebis Sedegebis gaSualedeba (e4)

imisaTvis, rom miviRoT SesaZlo warmatebis gaSualedebuli maCvenebeli yovel

saarCevno ubanze, unda SevajamoT xmaTa procentebi, romlebic miiRo msgavsi politikuri

orientaciis mqone kandidatma yovel ubanSi sam saarCevno kampaniaTagan TiToeulSi, da

miRebuli jami gavyoT samze.

Semdegi nabijia – saarCevno ubnebis ranJireba Sedegebis mixedviT saukeTesodan

uaresisaken, anu umaRlesi saSualo procentidan umciresisaken. mizanSewonilia muSaoba

aqtivizirebul iqnas yvelaze perspeqtiul saarCevno ubnebze da ar daixarjos dro

araperspeqtiul ubnebze. xelT arsebuli resursebi migviTiTeben, sad unda iyos gamyofi

xazi yvelaze ufro perspeqtiul da araperspeqtiul saarCevno ybnebs Soris.

etapi 5 – im amomrCevelTa raodenobis gansazRvra, romlebic xmas aZleven

ramodenime partias (e5)

yovel saarCevno ubanze saWiroa Catardes Semdegi moqmedebebi. monaTesave

politikuri orientaciis mqone kandidatis mier yvelaze warmatebul saarCevno kampaniaSi

(e2) mocemul ubanze miRebul xmaTa raodenobas unda gamoakldes xmaTa faqtiuri

raodenoba saarCevno kampaniaSi, romelic arCeul iqna rogorc sabazo (e1). sxvaoba

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gamoxatavs garkveuli partiuli midrekilebis armqone amomrCevelTa miaxloebiT

raodenobas.

garkveuli partiuli midrekilebis armqone amomrCevelTa procentis

gamosaangariSeblad yoveli saarCevno ubnis mixedviT, miRebuli ricxvi unda gaiyos

amomrCevelTa im ricxvze, romlebmac monawileoba miiRes kenWisyraSi.

es meTodika agreTve SeiZleba gamoyenebul iqnas meryevi azris mqone amomrCevelTa

ricxvis gamosaangariSeblad. magram, aq meti sifrTxile dagvWirdeba.

etapi 6 – saarCevno ubnebis ranJireba garkveuli partiuli midrekilebis armqone

amomrCevelTa potenciuri ricxvis mixedviT (e6)

moaxdineT saarCevno ubnebis ranJireba umaRlesidan umciresisaken im amomrCevelTa

procentis mixedviT, romlebic kenWs uyrian sxvadasxva politikur partiebs.

analizis msvlelobaSi miRebul monacemebze dayrdnobiT Tqveni Zalisxmeva SeiZleba

mimarToT:

- saarCevno ubnebze, sadac partias, romliskenac miiswrafvis kandidati, Zlieri

mxardaWera gaaCnia;

- saarCevno ubnebze garkveuli partiuli midrekilebis armqone amomrCevelTa

didi raodenobiT.

prioritetuli saarCevno ubnebis gansazRvras praqtikuli gamoyeneba aqvs agreTve

amomrCevlebTan muSaobis Semdeg aspeqtebSi:

partiis momxreTa gamovlenis programebi. partiis momxreTa gamovlenis moqmedebaTa

efeqturi programa gamiznulia im saarCevno ubnebze, sadac kandidati mniSvnelovani

mxardaWeriT sargeblobs, agreTve ubnebze, sadac aris im amomrCevelTa didi raodenoba,

romelTac ar gaaCniaT aSkarad gamoxatuli partiuli midrekileba.

saagitacio-sapropagando RonisZiebebi kandidatis mxardasaWerad koncentrirebuli

iqneba im saarCevno ubnebze, romlebzec is mniSvnelovani mxardaWeriT sargeblobs an

sadac garkveuli partiuli midrekilebis armqone amomrCevelTa didi raodenoba aris.


olqis politikur klimatze gavlenas axdens mravali faqtori. xalxs uamravi

problema awuxebs: dawyebuli ekonomikuri promlemebidan da damTavrebuli dedamiwaze

globaluri daTbobiT. imisaTvis, rom dasaxul miznebs mivaRwioT, aucilebelia vicodeT

arCeuli olqis sakvanZo problemebi.

swored am problemur sferoebze saWiroa SemuSavdes masalebi winasaarCevno

debatebisaTvis da ganxorcieldes kandidatis TvalTaxedvis propaganda masobrivi

informaciis saSualebebSi.

sakavanZo problemebis gamosavlenad saWiroa yuradReba mieqces Semdegze:

1. adgilobrivi gazeTebi, jurnalebi, gancxadebebi, tele-da radioprogramebi. Tu

masobrivi informaciis adgilobriv saSualebebSi mudmivad erTi da igive Tema meordeba,

12

yvelaze ufro mosalodnelia, rom swored is iqneba sakvanZo momaval winasaarCEvno

kampaniaSi.

2. werilebi gazeTis redaqciebSi. kargi gazeTi yoveldRiurad an kviraobiT

aTavsebs Tavis gverdebze mkiTxvelTa sxvadasxva azrs sxvadasxva problemebze.

darwmunebuli iyaviT, rom Tu adamianma gamonaxa dro, imisaTvis rom misweros gazeTs, e.i.

mas namdvilad awuxebs problema.

3. marTvis municipaluri da regionaluri organoebis TaTbirebi.

4. adgilobriv macxovrebelTa Sexeduleba da azri. adamianebTan saubrisas imis

Sesaxeb, rac maT yvelaze metad awuxebT, Zalian swrafad SeiZleba ganisazRvros olqis

yvelaze ufro aqtualuri problemebi.

sakvanZo problemebs unda miekuTvnos agreTve regionaluri da saerTo erovnuli

problemebi, romlebsac didi rezonansi aqvT mocemul konkretul olqSi. magaliTad,

socialurma uzrunvelyofam da axalma sagadasaxado kodeqsma SeiZleba iseTive Zlieri

zegavlena moaxdinon olqze, rogorc axali saavadmyofos an axali saqmiani centris

aSenebam.

saTanado resursebis arsebobisas SeiZleba Catardes sociologiuri gamokvleva

ufro zusti informaciis misaRebad xalxis damokidebulebis Sesaxeb sxvadasxva

problemebis mimarT. mas Semdeg, rodesac gairkveva, Tu romeli problemaa yvelaze

mniSvnelovani, unda gafarTovdes da Seivsos damatebiTi monacemebiT saiinformacio

kartoTeka am Temebis mixedviT.

raime problemaze informaciis Segrovebisas saWiroa mimarToT Tqveni Zalisxmeva

Semdeg sakiTxebze:

1. rogoria problemis istoria?

2. ra mdgomareobaa problemasTan dakavSirebiT amJamad?

3. ra gadawyvetilebebia mosalodneli (Tu aris mosalodneli) problemasTan

dakavSirebiT?

4. vin uWers mxars problemis gadawyvetas da vin aris winaaRmdegi?

5. ra azrebia gamoTqmuli Tanamdebobis pirTa da kandidatTa mier mocemul

problemasTan dakavSirebiT?

amocanas, romlis davalebac Sesazlebelia sxebisaTvis, warmoadgens mokle

informaciis momzadeba sxvadasxva Temaze. mokle informacia jamdeba werilobiT

dokumentSi, rpmelic unda pasuxobdes zemoT dasmul SekiTxvebs. yoveli dokumenti unda

Seicavdes saqmesTan dakavSirebul yvela monacems, magram igi unda iyos mokle, raTa

mkiTxveli ar Caeflos misTvis usargeblo informaciaSi.

gamokvlevis Catarebisas yvelaze umjobesia informaciis ramodenime wyaros

gamoyeneba, da araviTar SemTxvevaSi ar unda miviRoT Worebi realobad. mokle jamuri

dokumentebi unda darCes dokumentebad Sida sargeblobisaTvis.

ama Tu im problemis gamokvlevis organizebisas mniSvnelovan amocanas warmoadgens

muSaobis Seuferxebloba da operatiuloba. kandidati maqsimalur sargeblobas miiRebs

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problemasTan dakavSirebiT gafarToebuli informaciisgan mxolod im SemTxvevaSi, Tu es

informacia iqneba utyuari da operatiuli. manam, sanam kandidati sityviT gamova an

gamoTqvams Tavis azrs konkretuli sakiTxis Taobaze, is Seswavlil unda iqnas mTeli

gulmodginebiT.


demografiis, arCevnebis istoriisa da sakvanZo problemebis safuZvliani SeswavliT

miRebuli informacia SeiZleba gamoyenebul iqnas opoziciuri kandidatTa Seswavlis

programebis SemuSavebisa da yvela kandidatis susti mxareebis gamovlenisaTvis.

opoziciis Seswavla gansakuTrebiT mniSvnelovania sakuTari kandidatebis efeqturi

gamovlenisa da SerCevisaTvis. didi mniSvneloba aqvs uCvenoT potenciur kandidats, Tu

rogor SeiZleba man mougos oponents, romelsac im momentSi oficialuri posti ukavia,

da agreTve opoziciis kandidats. opoziciis Seswavla agreTve metad mniSvnelovania

arCevnebis Catarebisas, sadac pirvelxarisxovan mizans warmoadgens amomrCevlisTvis im

mizezebis axsna, Tu ratom ar unda uyaros kenWi Tqven oponents da ratom unda misces

xma Tqven kandidats.

mniSvnelovania agreTve sworad iqnas Sefasebuli oponentis Zalebi da

SesaZleblobebi. Kkandidatma unda icodes, vis winaaRmdeg gamodis is.

saraiono an adgilobriv doneze xSirad SeiZleba SexvdeT kandidatebs, romlebsac

ara aqvT `oficialuri warsuli~, anu iseTebs, romlebsac arasdros ar warudgeniaT

TavianTi kandidatura arCevnebSi. kandidatebi, romlebic pirvelad iReben monawileobas

arCevnebSi, agreTve unda iyvnen Seswavlilni.

winasaarCevno kampaniebis organizatorebs, romlebic cota yuradRebas uTmoben

gamokvlevebsa da sazogadoebrivi azris gamokiTxvas, bolos metad Zvirad ujdebad amgvari

uyuradReboba. aucilebelia, minimum, ori kandidatis Seswavla – Tavisi ZiriTadi

metoqisa da Tavisi kandidatis. im aqtualuri kiTxvebis gamovlenisaTvis, romlebic

amomrCevels aRelvebs, ar SeiZleba mxolod gamokiTxvebze dayrdnoba, gamoyenebul unda

iqnas informaciis yvela SesaZlo wyaro.

opoziciis Seswavla

SeadgineT Tqveni oponentis Zlieri da susti mxareebis sia.

SeavsebineT yovel kandidats, romelTanac Tqven muSaobT, qvemoT moyvanili anketa.

`Zlieri da susti mxareebi~ da `vin da ratom unda mogceT xma?~. es dagexmarebaT imaSi,

raTa gansazRvroT rogor awarmooT gamokvleva rogorc potenciuri oponentebisa,

agreTve Tqveni kandidatebisac.

14

Tqveni oponentis Zlieri da susti mxareebi

Zlieri mxareebi

________________________

________________________

________________________

susti mxareebi

______________________

______________________

______________________

Tu oponents oficialuri arCeviTi posti ukavia, gaagrZeleT gamokvlevis procesi

misi an misi saqmianobis SeswavliT am postze:

1. gadaxedeT misi kenWisyris Sedegebs sakvanZo sakiTxebze. SeafaseT misi

sakanonmdeblo saqmianoba Tanamdebobaze yofnis periodSi, Semdegis CaTvliT:

a) kenWisyra im proeqtebze, romlebmac negatiuri gavlena iqonia Tqven raionze an

rigiT macxovreblebze;

b) kenWisyra im proeqtebze, romlebSic is piradad iyo dainteresebuli, iseTi,

rogoricaa piradi xelfasis momateba, Senatanebi winasaarCevno kampaniis dafinansebaSi;

g) kenWisyra, romelic SeiZleba mowmobdes, rom oponentma dakarga kavSiri Tavis

amomrCevlebTan, anu misi azri Tqven raionSi gabatonebul azrisagan gansxvavdeba;

d) kenWisyra, romelic ewinaaRmdegeboda mis sazogadoebriv an winasaarCevno

pozicias;

e) gamotovebuli kenWisyrebi;

v) araTanmimdevruloba konkretul sakiTxebze kenWisyrisas, moqmedebebis ybedobiT

Secvla.

2. SeiswavleT kanonproeqtebi, romelTa gatanas is cdilobs. xom ar aris es

kanonproeqtebi trivialuri? Seesabameba Tu ara kanonproeqtebSi warmodgenili

prioritetebi amomrCevelTa prioritetebs?

3. SeagroveT da SeamowmeT winandeli winasaarCevno kampaniis monacemebi. Seasrula

Tu ara oponentma im winasaarCevno kampaniis dros mocemuli dapirebebi? gaakeTa Tu ara

raime im problemebis gadasaWrelad, romelTa gadawyvetas Sepirda amomrCevlebs?

4. SeamowmeT, rogor eswreba oponenti komisiaTa sxdomebs, rogor axorcielebs

xelmZRvanel funqciebs, rogor iqceva sakvanZo problemebze kenWisyrisas? gamoiCina Tu

ara man umoqmedoba, romelime mniSvnelovani da amaRelvebeli Temis mimarT? gaswia Tu ara

man gansakuTrebuli daxmareba gansakuTrebiT mniSvnelovani sakiTxebis gadaWraSi?

5. SeiswavleT monacemebi oponentis wina saarCevno kampaniis dafinansebis Sesaxeb.

6. gaarkvieT dumis wevrTa reitingi dainteresebul jgufebTa an (organizaciebTan)

TvalSi, gansakuTrebiT iseT mgZnobiare problemebis mimarT, rogorc garemos dacvis

problema.

7. SeadgineT honorarebis sia, romlebic oponentma miiRo sityviT an sajaro

gamosv;ebisaTvis.

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SeamowmeT Semdegi monacemebi Tqven oponentebze, miuxedavad imisa, ukaviaT maT

oficialuri arCeviTi posti Tu pirvelad iyrian kenWs:

1. swrafad SeamowmeT misi ZiriTadi avtobiografiuli monacemebi. namdvilad

xelmZRvanelobda Tu ara is adgilobriv sazogadoebas `xsovna~? Nnamdvilad aris Tu ara

is moskovis saxelmwifo universitetis kursdamTavrebuli?

2. SeamowmeT yvela sajaro gancxadeba. gaxseniT da awarmoeT yvela kandidatze

misi gamosvlebisa da gamosvlebis amonawerTa kartoTeka. Tvalyuri adevneT

winaaRmdegobebsa da uzustobebs.

3. SeiswavleT oponentis sacxovrebeli adgilebi, misi mTeli sicocxlis manZilze.

Tu kandidati, miTumetes iseTi, romelsac oficialuri arCeviTi posti ukavia, Tavisi

sacxovrebeli adgiliT ar aris dakavSirebuli Tavis saarCevno olqTan, metad Znelia

gaeqce aseT mZime iarliys.

4. gulmodgoned SeafaseT mimdinare finansuri saqmianobis amsaxveli dokumentebi.

moiZieT mis Tanamdebobriv valdebulebebTan, interesTa konfliqtebis wamoWris SesaZlo

an potenciuri magaliTebi. garda amisa, yuradReba miaqcieT imas, xom ar gaaCnia kandidats

Senatanebi da sxva sakuTreba olqis farglebs gareT.

5. SeafaseT danaxarjTa monacemebi axlandel an winandel winasaarCevno kampaniaze.

6. gulmodgined gamoikvlieT Senatanebis kartoTeka. vin afinansebs Tqven oponents?

SeafaseT Tqveni oponentis winasaarCevno kampaniis warmatebaSi sponsorebis dainteresebis

TaviseburebaTa mizezebi.

7. Tu Tqveni oponenti profesionalia (eqimi, xuro, iuristi da a.S.) da aqvs

saxelmwifo licenzia, SeamowmeT misi uflebamosilebaTa kanoniereba. aq Sedis ganaTlebisa

da kvalifikaciis donis Semowmeba, romlebic miTiTebul unda iyos licenziis miRebisas.

8. Tu Tqveni oponenti flobs kompanias, muSaobs iq da aris direqtorTa sabWos

wevri an kompaniis aqciaTa ZiriTadi mflobeli, moipoveT maqsimaluri informacia Tavad

firmis, misi klientebis, saqmiani praqtikisa da maTi sakanonmdeblo interesebis Sesaxeb.

SeagroveT kompaniis wliuri an kvartaluri angariSebi, literatura saqmianobis

Sesabamisi dargis Sesaxeb.

opoziciis Sesaswavlad saWiroa amoiwios wina karebSi miTiTebuli mravali

wyaro. mxedvelobaSi unda viqonioT, rom presis gankargulebaSi bevri masala iqneba Tqvens

raionze, romelic winasaarCevno kampanias exeba, xolo perioduli gamocemebi samrewvelo

saqmianobis Sesaxeb SeiZleba naxoT biblioTekebSi an miiRoT specialuri kvleviTi

jgufebis meSveobiT, romlebic am sakiTxebze muSaoben.

da bolos, kidev ra unda iTqvas opoziciis Seswavlis Taobaze. presa imitom

uTmobs Zalian did yuradRebas negatiur reklamas, rom amas kargi Sedegi aqvs. magram, nu

ifiqrebT, rom opoziciis Seswavla negatiuri reklamis tolmniSvnelovania. araferi

negatiuri ar aris Tqveni oponentis saqmianobis zust asaxvaSi. maTi ganiaraRebis imaze

ukeTesi gza ar arsebobs, rom ufro meti icodeT maTi saqmianobis Sesaxeb, vidre TviTon

ician.

16

meore mizezi imisa ratom aris aucilebeli opoziciis Seswavla, Zalian martivia:

opozicia zustad aseve moiqceva Tqven mimarT!

Tqveni kandidatis susti adgilebis gansazRvra

AiZuleTYkandidats rom mudam axsovdes sakuTari sisusteebi – ai pirveli

mniSvnelovani nabiji winasaarCevno kampaniis SemuSavebasa da CatarebaSi.

gamokvlevebi Tqveni kandidatebis susti mxareebis gamosavlenad unda Catardes

kandidatebTan SeTanxmebiT da individualurad. radgan informacias SeiZleba hqondes

uaRresad kerZo xasiaTi, gamokvlevebi unda Catardes mkacrad konfidencialurad.

potenciuri problemebi saWiroa amoiwios da ganixilos winasaarCveno kampaniis

dasawyisSive, iseTnairad, rom kanidadtma kenWisyris Sesaxeb gadawyvetilebis miRebisTanave

ganixilos Tavisi saqmianobis yvela mxare oponentis TvalsazrisiT. saWiroa kandidatma

Seavsos anketa `Zlieri da susti mxareebi~, romelic moyvanilia am karis boloSi.

pasuxebi unda gairCes kandidatTan erTad. amis Sedegad, kandidatis mtkice rwmena Tavis

SesaZleblobebSi mniSvnelovnad gaizrdeba.

kargad moemzadoT brZolisaTvis – niSnavs sanaxevrod moigoT is.

gamoricxuli ar aris, rom gamokvlevis Sedegebma wamoayenon sakiTxi sxva

kandidatis SerCevis Sesaxeb.

amgvari gamokvlevis Catarebis erT-erTi saukeTeso xerxia – SeagrovoT magidasTan

kandidatis uaxloes megobarTa jgufi da misceT maT saSualeba mogiyvnen yvelaferi, rac

mis Sesaxeb ician. yovelTvis gakvirvebas iwvevs, ra bevri ician maT. amave dros, araviTar

SemTxvevaSi ar unda moiwvioT Sexvedraze TviTon kandidati.

Tqveni kandidatis Zlieri da susti mxareebi

ganixileT Tqveni kandidatis biografiuli monacemebi, misi muSaobis gamocdileba,

sazogadoebrivi da politikuri saqmianobis gamocdileba, cxovrebis stili, mrwamsi,

Cvevebi, rogor axasiaTeben mas, mis ojaxs, ra uyvars da ra ar uyvars mas, da SeafaseT

misi yvela dadebiTi da uaryofiTi maCvenebeli. Zlieri mxareebi miuTiTeT marcxena mxares,

susti mxareebi – marjvena mxares.

Tqveni kandidatis Zlieri da susti mxareebi

Zlieri mxareebi

________________________

________________________

________________________

susti mxareebi

______________________

______________________

______________________

17

vin aZlevs xmas Tqven kandidats da ratom?

im SemTxvevaSi, Tu Tqven moaxerxeT efeqturi kavSiris damyareba Tqveni saarCevno

olqis amomrcevelTan, maSin vin uyris kenWs Tqven kandidats da ratom? vin uyris kenWs

Tqven oponentebs? vin micems xmas Tqven winaaRmdeg?

jgufebi, romlebic xmas mogcemen Tqven

_______________________________

_______________________________

_______________________________

ratom?

___________________________

___________________________

___________________________

jgufebi, romlebic xmas miscemen Tqven

winaaRmdeg

_______________________________

_______________________________

_______________________________

ratom?

___________________________

___________________________

___________________________

jgufebi, romlebmac SeiZleba xma miscen Tqven

oponents

________________________________

________________________________

________________________________

ratom?

___________________________

_________________________

_________________________

jgufebi, romlebmac SeiZleba xma miscen

Tgveni oponentis winaaRmdeg

________________________________

________________________________

________________________________

ratom?

_________________________

_________________________

_________________________

5. sociologiuri gamokiTxvebi

profesionaluri politikis arsenalSi arsebuli arc erTi instrumenti ar iZleva

mosaxleobis damaxasiaTebeli Taviseburebebisa da Sexedulebebis amsaxveli realuri

monacemebis miRebis iseT SesaZleblobas, rogorc sazogadoebrivi azris gamokiTxvaa.

aseTi gamokvlevebi savaldebulo ar aris yoveli kampaniisaTvis, miTumetes, rom

profesiuli gamokvlevebi ZviradRirebulia.

da mainc, saWiro saxsrebis arsebobisa da sazogadoebis ganwyobilebis Sesaxeb

saimedo monacemebis miRebis aucileblobisas unda ganixilos sazogadoebrivi azris

gamokiTxvis Catarebis SesaZlebloba.

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arsebobs mTeli rigi mizezi, romelic olqSi sazogadoebrivi azris gamokiTxvis

Catarebis mizanSewonilobas amarTlebs:

1. Semowmdes oponentis Zlieri da susti mxareebi, raTa miiRoT argumentacia

sakuTar kandidatTa SesarCevad da oponentTa safuZvliani Sesawavlis

dasawyebad.

2. uzrunvelyofil iqnas amosavali punqti SemuSavebuli programebis realizebaze

mimarTuli, Tqveni Zalisxmevis qmediTianobis gasazomad. sazogadoebrivi azris

sawyisi gamokiTxva SesaZleblobas iZleva Sefasebul iqnas sakuTari

warmatebebi sxvadasxva dargSi.

3. moisinjos winasaarCevno programebSi dasaxuli centraluri debulebebi,

amomrCevlebTan da masobrivi informaciis saSualebebTan muSaobis programebSi

CarTuli Temebi da sakiTxebi, Semowmebul iqnas saarCevno fondebis mogrovebis

SemuSavebuli strategia.

sazogadoebrivi azris gamokiTxvis sakvanZo elementebia:

a) amonakrebi

amonakrebi xorcieldeba TviTneburad im jgufs Soris, romelic yvelaze ufro

srulad warmoadgens mosaxleobis (amomrCevelTa) demografiul Wrils.

b) anketebi

anketebis Sevsebam SeiZleba warmatebamde migviyvanos an CaSalos gamokvlevebi. Tu

Tqven ar iciT rogor CamoayaliboT SekiTxvebi mkafiod SemWidrovebuli da

miukerZoebeli saxiT, nu ecdebiT SeimuSaoT amgvari anketa. anketis dawera – es mTeli

mecnierebaa da es saqme sjobs dauTmoT profesionalebs an SeiZleba isargebloT wina

gamokvlevebis SekiTxvebiT. magram ar unda dagaviwydeT mimdinare kampaniis konkretuli

pirobebis gaTvaliswineba.

g) gamokiTxvis Catareba

saTanado kontroli gamokiTxvis Catarebaze – gamasavaTebeli samuSaoa, romelic

Zalian did dros moiTxovs. garda amisa, anketebis Sevseba da Segroveba unda moxdes

drois mokle SualedSi, Torem informacia dakargavs Tavis faseulobas. SeiZleba

Catardes zepiri gamokiTxvebi bazrebze, TeatrebSi, parkebSi, yvelgan, sadac xvdebian an

ikribebian adamianebi. mTavari moTxovnaa – im adamianTa momzadebuloba da miukerZoebloba,

romlebic gamokiTxvas atareben.

d) analizi

gamokiTxvis dasrulebis Semdeg miRebul monacemebs gamoyenebisTvis moxerxebuli

saxe unda mieces. miRebuli informaciis dastis gadamuSavebidan im Sedegebamde, romlebic

uCvenebs, Tu ras fiqroben amomrCevlebi ama Tu im problemaze, arc Tu iseTi patara gzaa.

19

SPSS kompiuteruli programa, an sxva misi msgavsi, mTeli informaciis

gadamuSavebisa da mowesrigebis saSualebas iZleva.

sazogadoebrivi azris gamokiTxva – mZime samuSaoa. amitom, am sferos

specialistebs didi anazRaureba eZlevaT.

gamokvlevebi fokus-jgufis daxmarebiT

reprezentatiuli an fokus-jgufi saSualebas iZleva Rrmad iqnas Seswavlili

sazogadoebrivi azri. is warmoadgens erTi an ori aTeuli adamianisagan Semdgar krebuls,

romlebic erTobliobaSi warmoadgenen Tqven saarCevno olqs an raions.

am `tipiur~ amomrCevlebs Cveulebriv qiraoben anazRaurebiT erTi saRamosTvis,

sadac isini zepirad gascemen pasuxebs aseTi jgufis xelmZRvanelis SekiTxvebze. maTi

gamonaTqvamebi Caiwereba da Seiswavleba amomrCevelTa `WeSmariti~ Sexedulebebis

gamomJRavnebis TvalsazrisiT.

fokusuri jgufebi Cveulebriv yalibdeba profesiuli kvleviTi organizaciebis

mier da sakmaod ZviradRirebulia. gamocdilma mkvlevarebma unda Seagrovon xalxi da

gamoarkvion ras fiqroben isini. aseTi krebebis umravlesoba Caiwereba video-firze, xolo

Semdeg xdeba misi gaSifvra da gardaqmna im saxiT, romelic mosaxerxebelia gamokvlevaTa

Casatareblad.

ai zogierTi mizezi, romelTa gamo araformaluri jgufebis Sekreba SeiZleba

mizanSewonilad CaiTvlos:

1. dadgindes Temebi da kiTxvebi amomrCevelTa gamokiTxvis Casatareblad.

2. miapyariT yuradReba kandidatis Semowmebisa da Seswavlis yvela sakiTxs.

magaliTad, SeiZleba saWiro gaxdes imis gageba, uaryofiTad arian ganwyobili Tu ara

Tqveni raionis amomrCevlebi konkretuli politikuri poziciis an kandidatis pirovnebis

damaxasiaTebeli niSan-Tvisebebis mimarT.

3. SeimuSavoT presasTan urTierTobaTa strategia. manam, sanam daxarjavT fuls

saarCevno platformis romelime punqtis damuSavebaze, mizanSewonilia gamoscadoT misi

qmediToba aseTi jgufis krebaze.

jgufuri ganxilvisas (principSi, nebismier krebaze) Zalian mniSvnelovania

SeekiTxo Sens Tavs: ris miRweva msurs? ris miReba minda am krebisgan? Tu es

gemaxsovrebaT krebamde, krebaze da krebis Semdeg, miRebuli Sedegi Tqven namdvilad

dagakmayofilebT.A

qvemoT moyvanilia ramodenime miTiTeba araformalur jgufSi diskusiis

Casatareblad:

a) ar misceT vinmes saubarSi dominirebis ufleba. gaxsovdeT, rom Tqven gsurT

mravali adamianis azris mosmena. mieciT yvelas gamoTqmis SesaZlebloba.

b) diskusiis Casatareblad jgufSi xalxis miRebisas gamoricxeT masobrivi

informaciis saSualebaTa warmomadgenlebi, mewarmeebi, politikuri partiebis liderebi.

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kamaTisas isini iSviaTad midian daTmobaze, xolo presis warmomadgenlebs SeuZliaT

Setyobineba gamoaqveynon presaSi krebis Sesaxeb. saukeTeso jgufi is aris, romelic

Sedgeba Tqven mxareSi mcxovrebi mosaxleobis yvela fenis warmomadgenlebisgan.

g) mkacrad gaakontroleT SemoTavazebuli dRis wesrigis dacva, marTeT diskusia.

daimaxsovreT, rom azrTa Tavisufal gacvlasa da qaoss Soris metad mkafio zRvari

gadis. SeecadeT, rom monawileebma ar gadauxvion ganxilvis Temas.

d) nu daeyrdnobiT mxolod jgufSi gamoTqmul Tvalsazriss. es informacia unda

ganixiloT mxolod, rogorc danamati Tqven xelT arsebul wyaroebze.

Tqven SegiZliaT moisminoT swored is, rac Tqven gWirdebaT, magram am dros

miRebuli informacia SeiZleba asi procentiT araswori aRmoCndes.

e) aseTi jgufebi metad mniSvnelovania saarCevno olqSi masobrivi informaciis

saSualebaTa efeqturobis Sesamowmeblad. Tu mTeli jgufi erTxmad acxadebs negatiuri

damokidebulebis Sesaxeb, Tqveni sareklamo radiorgolis mimarT, es ukve bevris mTqmelia.

6. aucilebeli monacemebi agitaciis Casatareblad

liderebi – Sedgenil unda iqnas mocemuli olqisa da axlo mdebare raionebis

sazogadoebriv da politikur liderTa sia. es sia unda Seicavdes sazogadoebrivi,

samoqalaqo, religiuri, politikuri organizaciebis liderebi, agreTve saqmiani wreebis,

ganaTlebis sistemis gamoCenil warmomadgenlebs, adgilobrivi xelisuflebis organoebis

xelmZRvanelebs, adgilobrivi Temebis pativsacem warmomadgenlebs, veteranTa da eTnikur

jgufTa xelmZRvanelebs. aucileblad moniSneT is liderebi, romlebic icnoben kandidats

da mxars uWeren mas.

organizaciebi - saWiroa Sedges olqSi da mis farglebs gareT arsebuli

gavleniani organizaciebis, klubebisa da specialur interesTa mqone jgufebis sia.

aucileblad miuTiTeT yoveli organizaciis aqtiurobis done da wevrTa raodenoba.

gamoarkvieT miscemen Tu ara isini uflebas kandidatebs sityviT gamovidnen TavianTi

jgufebis winaSe. agreTve, miuTiTeT maTi RonisZiebebis Catarebis adgili da TariRi.

kontaqtebi – saWiroa Sedges im pirTa sia olqis teritoriaze da mis farglebs

gareT, romlebsac SeiZleba mimarToT TxovniT daxmareba gauwion kandidats da/an

saarCevno kampanias.

specialuri RonisZiebebi – SeadgineTGoqlisTvis mniSvnelovani specialuri

RonisZiebebis CamonaTvali. maT miekuTvneba bazrobebi, eTnikuri jgufebis dResaswaulebi,

RonisZiebebi, romlebic tardeba mocemul mxareSi erovnuli dResaswaulebis dReebSi,

sanivTe bazrebis muSaobis dReebSi da sxva samoqalaqo programebis Catarebis dReebSi

iseTebis, rogoricaa sisxlis Segrovebis kampaniebi, fermeruli organizaciebis auqcionebi

da piknikebi. yuradReba miaqcieT im RonisZiebebs, romlebzec Cveulebriv ikribeba

adgilobrivi mosaxleobis didi raodenoba.

yvelaze ufro xSiri TavSeyris adgilebi – SeadgineT yvelaze ufro xSiri

sazogadoebrivi TavSeyris adgilebis nusxa, iseTebis, rogoricaa savaWro centrebi,

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bazrebi, metros da avtobusebis gaCerebebi, xalxmravali gzajvaredinebi da a.S. aRniSneT

dro da dRe, roca am adgilebSi ikribeba mosaxleobis yvelaze didi raodenoba.

7. gamokvlevis Casatareblad saWiro kiTxvebis sakontrolo sia

1. vin arian Tqven raionSi oficialurad arCeuli xeilsuflebis warmomadgenlebi?

vin arian merebi?

2. rogoria politikuri Zalebis ganawileba saqalaqo da raionul komitetebSi?

3. arsebobs Tu ara politikuri fraqciebi? gaerTianebebi? seriozuli

ukmayofilobani?

4. vin aris `simSvdis aRmSfoTveli~ Tqven saarCevno olqSi?

5. Tqveni raionis mosaxleobis ra procenti muSaobs saxelmwifo dawesebulebebSi?

6. ramdeni adamiania dasaqmebuli Tqveni raionis farglebs gareT?

7. rogoria Tqveni raionis istoria? arian Tu ara Tqven raionSi cnobili

pirovnebebi?

8. ramdeni adamiania profkavSiris wevri? vin arian profkavSiruli organizaciebis

xelmZRvanelebi?

9. ra procents Seadgenen Tqveni raionis xanSi Sesuli macxovreblebi?

10. ramdenad Zlierni arian veteranTa organizaciebi Tqven raionSi?

11. rogoria eTnikuri jgufebis Sefardeba raionSi?

12. riT aris dasaqmebuli mosaxleobis ZiriTadi nawili?

13. rogoria saSualo Semosavali?

14. daasaxeleT Tqven raionSi aTi yvelaze SeZlebuli ojaxi.

15. adgilobriv macxovrebelTa Soris vin sargeblobs yvelaze didi avtoritetiT?

16. Tqveni raionis macxovrebelTa Soris vis axasiaTebs tendencia gamovides

yvelas saxeliT? vin aris parikmaxeri, romelic yvelas icnobs? ra adgilas an romel

klubSi SeiZleba yvelaze meti Woris mosmena politikur Temebze?

17. rogoria moTxovnileba masobrivi informaciis adgilobriv saSualebebze?

televizia? radio? gazeTebi?

18. vin aris informaciis adgilobrivi saSualebebis mflobeli? vin awvdis

informacias?

19. vin usmens radiosadgurebs - romels? rodis?

20. vin wers mowinave statiebs gazeTebSi? vin wyvets sakiTxebs gazeTebis

finansuri mxardaWeris Sesaxeb?

21. vin aris samuSaos ZiriTadi mimcemi olqSi? vin flobs am sawarmos?

22. hyavT Tu ara ZiriTad partiebs Tavisi adgilobrivi warmomadgenlebi?

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23. vin xelmZRvanelobs adgilobriv sazogadoebriv organizaciebs?

24. ras warmoadgenen adgilobrivi sazogadoebrivi organizaciebi? sponsoroben Tu

ara isini kandidatebs?

25. rogoria umuSevrobis done?

26. daasaxeleT aTi saukeTeso saarCevno ubani Tqveni kampaniisTvis?

27. daasaxeleT aTi yvelaze uaresi saarCevno ubani Tqveni kampaniisTvis?

28. danaSaulis yvelaze gavrcelebuli saxeoba Tqven raionSi? rogoria

danaSaulTa gaxsnis done?

29. sad aris gzebisa da gzajvaredinebis yvelaze saSiSi ubnebi?

30. aris Tu ara olqSi raime saswavlo dawesebuleba? ra iciT maT Sesaxeb?

31. daasaxeleT yvelaze msxvili federaluri proeqti? saolqo proeqti?

adgilobrivi proeqti?

32. aris Tu ara samxedro obieqtebi? ramdeni adamiania dasaqmebuli am obieqtebze?

33. sad mdebareobs olqSi Rrmad moxucebulTa centrebi? ra saxis programebia

SemuSavebuli maTTvis?

34. sad ikribeba xalxi saRamos rva saaTis Semdeg?

35. sad moewyoba Tqveni raionis bazroba? raime aRlumi? festivali?

36. rogori warmatebebi aqvs adgilobriv sportul gundebs? mosalodnelia Tu

ara raime msxvili TamaSebi?

37. sad mdebareobs ZiriTadi komunaluri nagebobebi, sawarmoebi?

38. aris Tu ara Tqven raionSi cixeebi? rogoria patimarTa Semadgenloba?

gadavsebulia Tu ara cixe? iyo Tu ara ukanaskneli ori wlis ganmavlobaSi seriozuli

incidentebi?

39. rogoria adgilobrivi gadasaxadebis done? rogoria isini olqis danarCen

nawilTan da saxelmwifosTan SedarebiT?

40. ra Rirs saSualod axali saxli?

41. dominirebs Tu ara Tqven raionSi mrewvelobis romelime erT-erTi dargi Tu

mrewveloba mravalferovania? stabiluria Tu cikluria ekonomikuri saqmianoba?

42. imoqmeda Tu ara olqze raime sakanonmdeblo aqtma (federalurma an

regionalurma)?

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kariII. arCeviT Tanamdebobebze kandidatebis gamovlena, SerCeva da

momzadeba

1. ZiriTadi moTxovnebi kandidatisadmi

kandidati kampaniis centraluri figuraa. amitom kampaniis ZiriTadi ideis

mimzidveloba Tavad kandidatis mimzidvelobis pirdapir proporciulia.

Tumca yovel winasaarCevno kampanias Tavisi Taviseburebani axasiaTebs, mainc

arsebobs rigi universaluri principi, romelic gamoiyeneba nebismieri kandidatis

Sesafaseblad.

saqmisadmi erTguleba - kandidati konkretuli ideis, saqmisa da politikuri

organizaciis mtkice momxre unda iyos. is mzad unda iyos imisaTvis, rom mTeli

Zalisxmeva gamoiyenos, raTa arCevnebSi gamarjvebas miaRwios, da Tu saWiro gaxdeba Tavisi

piradi dro Seswiros amas. kandidats unda axasiaTebdes Seupovari mebrZolis Tvisebebi,

romelsac unari Seswevs sazogadoebriobis daJinebul da kritikul yuradRebas gauZlos,

romelic gardauvalad Tan sdevs sazogadoebriv moRvaweebs.

xelmZRvanelobis unari – kandidats unda Seswevdes xelmZRvanelobis unari da

SeeZlos adamianTa didi raodenobis saqmianobis marTva erTi saerTo miznis misaRwevad.

xelmZRvanelobis unari es ubralo Tviseba ki ar aris, romelic aucilebelia arCeviTi

Tanamdebobis pirisaTvis, aramed es winasaarCevno kampaniis Casatareblad Zlieri da

moqnili organizaciis Seqmnis umniSvnelovanesi winapirobaa. kandidatma monawileoba unda

miiRos winaasarCevno kampaniis xelmZRvanelobaSi da uflebamosilebaTa ganawilebaSi.

piradi Rirsebebi – pirad RirsebebSi igulisxmeba is zneobrivi Tvisebebi,

romlebic ayalibeben pirovnebis moralur saxes. kandidati warmoadgens winasaarCevno

kampaniis pirs, mis ZiriTad warmomadgenels saxogadoebriobasTan kavSirisaTvis da mTavar

rols TamaSobs kampaniis Casatareblad saWiro finansuri saxsrebis SegrovebaSi. amitom

man momavali amomrCevlebis mxridan pativiscemisa da ndobis mopoveba unda SeZlos.

kandidatTa SerCevisa da wardginebis warmatebuli muSaobis yvelaze mniSvnelovani

elementebi Seicavs Semdeg sakmaod martiv qmedebebs:

1. daarwmuneT mocemuli saarCevno ubnis politikuri sazogadoebrioba arCeviTi

Tanamdebobis mopovebis SesaZleblobaSi da SeipireT^is, rom mxars dagiWerT, raTa

daarwmunoT Rirseuli kandidati monawileoba miiRos kenWisyraSi.

2. gamoiyeneT partiisa da sazogadoebriobis resursebi potenciuri kandidatebis

gamosavlenad.

3. CaatareT gamokvlevebi mocemuli arCevnebisTvis idealuri kandidatis

Tvisebebisa da daxasiaTebis mqone kandidatis gamosavlenad.

4. daumtkiceT potencur kandidatebs arCeviTi Tanamdebobis mopovebis realoba, an

arCevnebSi monawileobis aucilebloba im SemTxvevaSic ki, rodesac ar arsebobs

gamarjvebis sruli garantia.

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5. daarwmuneT potenciuri kandidati, rom Segrovebuli materialuri saxsrebi

sruliad sakmarisi iqneba arCevnebSi gamarjvebisaTvis.

6. daumtkiceT kandidats, rom arCeviTi Tanamdebobis dakaveba aunazRaurebs mas

danakargebs, romlebsac is gaswevs piradi cxovrebis, ojaxisa da karieris TvalsazrisiT.

7. partiam unda mices kandidats mxolod iseTi dapirebebi, romelTa

ganxorcieleba mas SeuZlia.

saarCevno olqis TaviseburebaTa analizi

upirveles yovlisa kandidatTa SerCevisas unda gaverkvioT mocemuli saarCevno

olqis TaviseburebebSi. rogorc minimumi, es Seicavs eleqtoratis analizs, olqSi

demografiuli situaciis TaviseburebaTa da masSi mcxovreb xalxTa cxovrebis donis

Seswavlas.

risTvis aris saWiro saarCevno olqis TaviseburebaTa analizi?

1. olqSi demografiuli situaciisa da mosaxleobis cxovrebis donis codna

dagexmarebaT Sesaferisi kandidatebis moZebnaSi.

2. olqis Seswavlisas irkveva adgilobriv sazogadoebriv moRvaweTa gvarebi,

romlebic SeiZleba Rirseuli kandidatebi gaxdnen arCevnebze. SeiZleba aRmoCndes, rom

zogierTi maTgani politikaSi CarTulni ar arian, ar arian deputatebi, magram

adgilobrivi mosaxleobis didi pativiscemiT sargrbloben. xSirad, maT arasdros ar

ufiqriaT monawileoba mieRoT arCeviT Tanamdebobaze kenWis yraSi, magram, Tu aseT

adamianebs SeeTavazebaT TavianTi Zalebis mosinjva, isini zogjer siamovnebiT Tanxmdebian.

3. saarCevno olqis Seswavlis Sedegebi saSualebas iZleva ganisazRvros olqis

romeli nawilidan unda iyos gamosuli `idealuri~ kandidati.

4. amis garda, Zalian mniSvnelovania daarwmunoT potenciuri kandidati imaSi, rom

mas SeuZlia arCevnebSi gamarjvebis mopoveba. am mizniT, SeZlebisdagvarad, magaliTis

saxiT gamoyenemul unda iqnas Tqveni partiis kandidatTa warmateba wina arCevnebSi

swored mocemul saarCevno olqSi.

politikur metoqeTa Sefaseba

sxva politikuri partiebis kandidatTa Sesaxeb sazogadoebrivi gamokiTxvis

analizi SeiZleba mZlavri saSualeba aRmoCndes Sesaferis kandidatTa moZiebaSi, da imis

gansazRvraSi, Tu ra lozungebi da Temebia saWiro gamarjvebis misaRwevad.

Tqveni politikuri metoqeebis mokle Seswavla mainc Tu ar CaatareT, Zneli iqneba

pasuxi gaceT Tqveni potenciuri kandidatis ZiriTad kiTxvas imis Sesaxeb, Tu rogor

SeiZleba gamarjvebis mopoveba arCevnebSi. Tqveni politikuri metoqeebis susti mxareebis

gaanalizebisas, SeamowmeT isini e.w. `eqvsi momakvdinebeli codvis~ mimarT.

gaarkvieT, xom ar Caudenia oponents Semdegi qmedebani:

1. kenWi uyara ufro maRal gadasaxadebs.

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2. miaRwia piradi xelfasis momatebas, gadaaWarba Tavisi uflebamosilebebs.

3. dakarga Zalian bevri xma wina arCevnebSi, dauSva sxva elementaruli Secdoma..

4. axlad gadmosaxlebulia mocemul olqSi karieris gamo (Cveulebriv es

mosazreba ar gamoiyeneba imaT mimarT, visac ukve ukavia arCeviTi Tanamdeboba).

5. araferi ar imoqmeda iseTi sakiTxebis gadawyvetisas, romlebic Zalian

mniSvnelovania yvelasTvis.

6. araerTxel Caidina nebismieri qmedeba zemoT CamoTvlilTagan.

Tu Tqveni ZiriTadi metoqe deputatia, gaanalizeT misi bolo ori saarCevno

kampania, agreTve pirveli arCevnebi, romelTa Sedegad is arCeul iqna arCeviT

Tanamdebobaze. gamoarkvieT, rogor Sepirebebs iZlevoda is arCevnebze da rogor

Catarda saarCevno kampaniebi.

idealuri kandidatis damaxasiaTebeli niSnebis gansazRvra

termini ìdealuri kandidati~ SeiZleba gamoyenebul iqnas mxolod pirobiTad –

arc erTi kandidati idealuri ar aris. Tqveni partiis siZliere imaSia, rom mas mravali

kandidati hyavdes, romlebic cdiloben arCeviTi Tanamdebobis dakavebas. ìdealuri~

kandidatis damaxasiaTebeli niSnebis gasazRvra saSualebas iZleva vicodeT, Tu rogori

Tvisebebi unda hqondes kandidats warmatebis misaRwevad.

ìdealuri~ kandidati TvisebaTa or jgufs unda flobdes:

1. garkveuli zogadi unar-Cvevebs, romlebic aucilebelia arCevnebSi monawile

kandidatisaTvis;

2. konkretuli mocemuli olqis pirobebiTa da saarCevno kampaniis TaviseburebebiT

nakarnaxev niSan-Tvisebebs.

pirveli jgufis niSan-Tvisebebs miekuTvneba kandidatis unari gauZlos fizikur da

emociur datvirTvebs kampaniis dros, darazmos Tavis garSemo erTgul momxreTa jgufi,

daarwmunos Tavisi msmenelebi fuladi Semowirulobebis SegrovebaSi, agreTve imaSi, rom

yvela Zala gamoyenos kampaniis interesebisTvis.

sociologiur gamokiTxvaTa Sedegebis Seswavla da oponentTa SesaZleblobebis

analizi, saSualebas iZleva zogadi saxiT ganisazRvros niSan-Tvisebebi, romlebic

aucilebelia ìdealuri~ kandidatisaTvis mocemul olqSi gasamarjveblad. adgilobrivi

warmoSoba da profesiuli gamocdileba daexmareba Tqven kandidats `Cajdes~ olqis

specifikaSi da SesaZloa warmoaCinos Tqveni kandidati ukeTesi kuTxiT oponentebTan

SedarebiT.

magaliTad, Tu Tqven olqSi muSebis Warbi raodenobaa da ZiriTad politikur

oponents warmoadgens bankiri an `TeTri sayeloebis~ warmomadgeneli mizanSewonilia

kandidatis SerCeva muSaTa wridan. Tu Tqveni oponenti olqis naklebad dasaxlebuli

nawilidan aris warmoSobiT, ufro xelsayrelia SearCioT kandidati im raionis

macxovrebelTa Soris, sadac cxovrobs amomrCevelTa ZiriTadi raodenoba.

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kandidatisaTvis aucilebeli niSan-Tvisebebi

kargi kandidati unda pasuxobdes Semdeg moTxovnebs:

1. Zlieri xasiaTi. kandidatma unda SeZlos winasaarCevno kampaniis emociuri da

fizikuri datvirTvis atana. kandidatma unda uCvenos, rom misTvis kargad aris gasagebi

amomrCevelTa gasaWiri da sjera, rom sxvebze ukeTesad SeZlebs maTi interesebis dacvas.

kandidatma unda daimsaxuros olqis mosaxleobis farTo fenebis pativiscema.

2. organizatoruli niSan-Tvisebebi. kandidats unda hyavdes erTgul momxreTa

jgufi 6-10 kacis odenobiT (msxvili saarCevno kampaniisaTvis – gacilebiT meti),

romlebic ara mxolod daexmarebian kampaniis CatarebaSi, aramed obieqtur rCevebsac

miawvdian kandidats. kandidats unda SeeZlos xalxis darazmva nebayoflobiT da uangaro

monawileobaze mis winasaarCevno kampaniaSi.

3. dafinanseba. kandidats unda SeeZlos mimarTva fuladi daxmarebisaTvis (an Tavad

unda gaaCndes sakmarisi sakuTari saxsrebi), agreTve olqis SeZlebul adamianebTan da

macxovreblebTan kontaqtebis damyareba da gaZliereba, romlebic mzad arian Semoitanon

Semowirulobebi.

4. dayrdnoba eleqtoratis garkveul nawilze.

kandidati unda sargeblobdes eleqtoratis garkveuli nawilis udavo

mxardaWeriT politikuri, geografiuli, finansuri an ideologiuri mizezebis gamo.

3. potenciur kandidatTa siis Sedgena

siis Sedgena xdeba sam etapad:

pirvel rigSi, SeiZleba Tqveni partiis yvela kandidatis siis Sedgena, romelTac

adre ukve ekavaT arCeviTi Tanamdebobebi.

meore rigSi, saWiroa miqceul iqnas yuradReba maTze, vinc adre ukve miiRo

monawileoba arCevnebSi da waago. Tu aseT pirovnebas jer kidev gaaCnia politikuri wona

da is piradi avtoritetiT sargeblobs olqSi, mas SeiZleba meti Sansi hqondes, vidre

axalbedas. xSirad Zalian Rirseul kandidats Tavad miuZRvis brali arCevnebze

damarcxebaSi imis gamo, rom mTelma partiulma siam ar miiRo amomrCevelTa mxardaWera

kampaniis Casatareblad an sxva moulodneli garemoebani warmoiqmna.

mesame rigSi, saWiroa davakvirdeT adgilobriv sazogadoebriv moRvaweebs,

romlebic olqis cxovrebaSi aqtiur monawiloebas Rebuloben. saqvelmoqmedo

organizaciebis wevrebi, cnobili profesorebi, mwvrTnelebi da yofili sportsmenebi, an

ubralod olqSi cnobili pirovnebebi, magaliTad, Jurnalisti an redaqtori, SeiZleba

gaxdnen SesaniSnavi kandidatebi.

saWiroa gvaxsovdes, rom kandidatTa SerCeva unda warmoebdes aramxolod Tqveni

partiuli organizaciis wevrTa Soris, aramed mis farglebs gareTac. maT ricxvSi

SeiZleba aRmoCndes Tqveni olqis mravali cnobili adamiani, romlebic aseve SeiZleba

gaxndnen brwyinvale kandidatebi. adamiani, romelic adre ar iyo politikiT aqtiurad

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dasaqmebuli, SeiZleba Tqveni olqisaTvis yvelaze saWiro kandidati aRmoCndes. rac ufro

farToa kandidatTa wre, miT ukeTesia.

adgilobrivi politikuri sazogadoebriobis mxardaWera kandidatTa SerCevis procesSi. im

SemTxvevaSic ki, rodesac gamarjvebis Sansebi moCvenebiTia, mainc arsebobs mizezTa mTeli

rigi, romelTa gamo saWiroa Tqveni kandidatis wardgena.

1. arCevnebSi gamarjvebam SeiZleba moiTxovos mravaljeradi monawileoba saarCevno

kampaniebSi. zogjer kandidatma monawileoba unda miiRos arCevnebSi Tundac imisaTvis, rom

gaimagros Tavisi politikuri avtoriteti organizaciuli da finansuri bazis SeqmniT

sakvanZo sakiTxebze oponentTa poziciebisagan gansxvavebuli sakuTari poziciebis

gadmocemis gziT, aimaRlos Tavisi popularoba amomrCevelTa Soris.

2. zogjer sasargebloa kandidatis wardgena imisaTvis, rom man SezRudos Tqveni

politikuri metoqis resursebi, romelsac arCeviTi Tanamdeboba ukavia. konkurenciis

ararsebobis SemTxvevaSi Tqveni metoqe SeZlebs im resursebiT sargeblobas, romlebic man

am Tanamdebobaze yofnisas daagrova, raTa mxari dauWiros Tavisi partiis sxva

kandidatebs, romlebic monawileoben winasaarCevno brZolaSi sxva olqebSi.

3. Tqveni partiuli organizacia unda Seecados waradginos Tavisi kandidatebi

yvela arCeviT Tanamdebobaze, romelzec kenWisyra tardeba. am SemTxvevaSi partia miiRebs

amomrCevelTa yvelaze met xmas.

4. arCevnebSi monawileoba metad sasargebloa axalgazrda politikur

moRvaweTaTvis. kandidats gaaCnia farTo SesaZleblobebi partiul wreebTan da

adgilobriv sazogadoebriobasTan Sesaxvedrad. am kontaqtebis Sedegad myardeba nacnoboba,

saqmiani urTierTobani, Cndeba olqis ganviTarebis programebSi monawileobis SesaZlebloba

da a.S.

5. zogjer xdeba, rom amomrCevlebi imed gacruebulni rCebian TavianTi rCeulis

mimarT da mzad arian Caagdon is arCevnebSi, an partiul siaSi figurirebs Zalian

popularuli kandidati, romelsac SeuZlia TavisTan erTad amoqaCos Tqveni partiis yvela

danarCeni kandidatic.

4. urTierTobebi partiul organizaciasa da partiul kandidatebs Soris

adgilobrivma partiulma organizaciam saarCevno kampaniis Catarebis mTel

periodSi unda gadasces Tavisi resursebi TavianTi kandidatebis gankargulebaSi. maT

miekuTvneba, agreTve zemdgomi partiuli organizaciis resursebic. kandidatebi xSirad

axsnian arCevnebSi Tavisi monawileobis Tanxmobas adamianuri da fuladi resursebis

arsebobiT, romlebsac isini SeiZleba daeyrdnon. partia valdebulia saWiro adamianuri da

materialuri resursebis mobilizeba moaxdinos kandidatis SerCevis da misi winasaarCevno

kampaniis Catarebis drois mTel periodze.

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partiis adgilobrivi ganyofilebis mTavar amocanas warmoadgens axali kandidatis

momzadeba warmatebuli winasaarCevno kampaniis Casatareblad.

Sexvedrebi momaval kandidatebTan

mTavar mizans, kandidatTan pirveli Sexvedrisas, warmoadgens gadawyvetilebis

miReba Semdgomi qmedebebis Sesaxeb.

SeiZleba SemoifargloT SeTanxmebiT imis Sesaxeb, rom kandidati gaecnoba misTvis

warmodgenil masalebs, SeadginoT Semdgomi Sexvedrebis grafiki an dagegmoT Sexvedra

Tqveni partiis deputatebTan. unda SeecadoT iseTnairad daasrulod Sexvedra, rom

adamianma kategoriuli uari ar gamogicxadoT Tqven winadadebaze, rom man kenWi iyaros

arCevnebSi.

pirveli Sexvedris meore mizania – piradi kontaqtis damyareba, agreTve imis axsna,

Tu ratom xarT darwmunebuli gamarjvebaSi an ratom aris dainteresebuli Tqveni partia

swored am adamianis kandidatad wardgenaSi. mniSvnelovania, moisminoT yvela `dadebiTi~

da `uaryofiTi~ momavali kampaniis mimarT potenciuri kandidatis mxridan. Sexvedris

dasawyisSi warudgineT mas Tqveni Tavi da auxseniT Tqveni vizitis mizani. kandidatisTvis

ufro ioli iqneba saubari Tavis Sesaxeb, Tu Tqven pirveli gaacnobT mas Tqven Tavs.

ganmarteT, Tqveni azriT, ratom SeiZleba iyos dainteresebuli Tqveni mosaubre

arCevnebSi monawileobiT. Znelia winaswar ganisazRvros, ram SeiZleba aRuZras adamians

arCevnebSi monawileobis survili. zogs izidavs momavalSi ufro sapasuxismgeblo

arCeviTi Tanamdebobis dakavebis perspeqtiva, zogs TavianTi partiis daxmarebis survili

amoZravebT, zogisTvis ki aucilebelia tribuna, maTi TvalsazrisiT, mniSvnelovan

sakiTxebze da problemebze msjelobisaTvis. xolo sxvebi miiswrafvian dautovon TavianT

Svilebs ufro keTili da usafrTxo momavali.

CamoTvaleT arCevnebSi monawileobis yvela SesaZlo pliusi, da naxeT, maTgan

romelia yvelaze ufro qmediTi. Segdgomi Sexvedris dros SeatyobineT damatebiTi

informacia am sakiTxze.

rogor ubiZgoT potenciur kandidats saboloo gadawyvetilebis miRebisken

zogjer Znelia aiZulo adamiani ar ifiqros safrTxeze ojaxisa da samuSaos

mimarT, romelic dakavSirebulia arCevnebze kenWisyraSi monawileobasTan. sinjeT Semdegi

xerxebis gamoyeneba:

1. daaewmuneT Tqveni kandidati arCeviTi Tanamdebobis mniSvnelobasa da

upiratesobaSi.

2. uCveneT, rogori sasikeTo gavlena SeiZleba moaxdinos arCevnebSi monawileobam

mis karieraze mTlianobaSi.

3. Tu Tqveni mosaubre partiis wevria, auxseniT, Tu ramdenad mniSvnelovania

Tqveni partiuli organizaciisaTvis arCevnebze Rirseuli kandidatis wardgena.

4. xazi gausviT kandidatis unars moipovos gamarjveba arCevnebSi.

5. uCveneT, rom olqis politikuri aqtivi mxars uWers mis kandidaturas.

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CaatareT mini-kampania, raTa kenWisyraSi monawileobis miRebis survili aRuZraT

Tqven kandidats. masTan mudmivi kontaqtis meSveobiT SeipireT misi megobrebisa da

nacnobebis mxardaWera. gaarkvieT, maTgan romels mosTxovs rCevas Tqveni kandidati, da

CamouyalibeT maT Tqveni pozicia.

adgilobrivma partiulma organizaciam daxmareba unda gauwios kandidats sawyis

etapze imisaTvis, rom maqsimalurad gauadvilos axalbedas profesiul politikaSi

CarTva.

ar unda daiviwyoT, rom arsebobs ori umniSvnelovanesi faqtori, romlis Sesaxeb

Tqven yvelaze ufro naklebad xarT informorebuli – es aris ojaxi da samuSao. amitom,

sasowarkveTilebaSi nu CavardebiT, Tu, miuxedavad imisa, rom Tqven yvelaferi swored

gaakeTeT, mainc dakargavT Tqven kandidats zemoT aRniSnuli ori mizezidan erT-erTis

gamo.

kiTxvebi adgilobrivi sazogadoebrivi liderebis mimarT potenciuri kandidatebis

gamosavlenad.

1. olqis romel macxovrebels aqvs Tavisi sakuTari fuladi saxsrebi da romeli

iRwvoda yovelTvis arCevnebSi monawileobis misaRebad?

2. Tu samsaxurSi mosvlisas, Tqven SeityobT, rom dagirekaT olqis sxvadasxva

gavlenianma adamianma, pirvel rigSi vis gadaurekavdiT?

3. adgilobrivi sazogadoebriobis romeli warmomadgenelia cnobili, sul cota,

yoveli aTi macxovreblidan orisTvis mainc, romelic sazogadoebriv saqmianobaSi

CarTulia, gavleniani ojaxuri klanisadmi mikuTvnebis wyalobiT an raime sxva mizeziT?

4. vin aris gamoCenili mrewveli an mewarme olqSi (msxvili damqiravebeli)?

5. daasaxeleT ori-sami adamiani, romelic adgilobrivi sazogadoebriobis didi

pativiscemiT sargeblobs.

6. daasaxeleT ori-sami qali, romelic yvelaze aqtiur monawiloebas Rebulobs

sazogadoebiv, religiur, saqvelmoqmedo da sxva nebayoflobiT saqmianobaSi.

7. vin agebda pasuxs saxsrebis Segrovebaze Tqveni partiis kandidatebis fondSi

wina arCevnebis dros da Tavad SeiZleba yofiliyo kargi kandidati?

8. arian Tu ara arCeviTi Tanamdebobis pirTa aparatSi Tqveni partiis

warmomadgenlebi, romlebic TavisTavad sargebloben adgilobrivi mosaxleobis

pativiscemiT?

9. arian Tu ara olqis mudmivi macxovreblebi didi politikuri ojaxuri

tradiciebiT, romlebic olqis damfuZnebelTa STamomavlebs warmoadgenen da a.S.?

10. arian Tu ara gamoCenili pirovnebebi olqSi (yofili disidentebi, yofili

sportsmenebi, msaxiobebi, mxatvrebi da a.S.)?

11. zemoaRniSnul pirTagan, romelic SeiZleba warmoadgendes did safrTxes Tqveni

oponentebisaTvis arCevnebSi?

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kandidatisTvis daxmarebis gaweva partiuli organizaciis mxridan

1. daexmareT kandidats iuridiulad sworad gaaformos Tavisi monawileoba

arCevnebSi. kandidats dasWirdeba daxmareba xelmoweriTi kampaniis CatarebaSi.

2. aRmouCineT iuristis ufaso momsaxureba, romlisTvisac cnobilia saarCevno

kanonmdebloba da SeuZlia kvalificirebuli ganmartebebi misces finansuri angariSgebisa

da saarCevno kampaniasTan dakavSirebul sxva sakiTxebze.

3. daxmareba gauwieT kandidats presisaTvis gancxadebis SedgenaSi arCevnebSi

Tqveni monawileobis da arCeviT Tanamdebobaze kandidatis savaraudo saqmianobis Sesaxeb.

mocemuli teqsti safuZvlad daedeba pirvel pres-relizsa da kandidatis pirvel sajaro

gamosvlas.

4. Tu kandidati adgilobriv partiul aqtivs ar icnobs, moawyveT misTvis

ramodenime Sexvedra adgilobriv partiul xelmZRvanelobasTan da, SesaZleblobisamebr,

Tqvenc daeswariT am Sexvedrebs.

5. SeadgineT im pirTa sia, romlebic mzad arian Semowirulobebi Semoitanon

kandidatis saarCevno kampaniis fondSi imisaTvis, rom man SeZlos muSaoba saxsrebis

SegrovebisTvis.

riT SeiZleba kidev daexmaros Tavis kandidats partiuli organizacia

1. kandidatebisTvis saswavlo seminarebis CatarebiT

2. TamaSebis CatarebiT, romlis dros xdeba rolebis gaTamaSeba videokameris

gamoyenebiT, sajaro debatebis gamarTvis Cvevebis ganviTarebisTvis.

3. winasaarCevno kampaniis strategiis SemuSavebisaTvis aucilebeli gamokvlevebis

CatarebiT.

4. Tqveni kandidatis oponentis politikuri biografiis SeswavliT, 20-40

umniSvnelovanes kanonproeqtze misi kenWisyris Sedegebis specialuri analizis CaTvliT.

(monacemebi SeiZleba warmodgenil iqnas partiis erovnuli Stab-binis an saparlamento

fraqciis mier).

5. monacemebis miwodebiT saarCevno olqis demografiuli Semadgenlobis Sesaxeb

(monacemebi mosaxleobis aRweris Sesaxeb da a.S.).

6. SeRavaTiani fasebiT an ufasodDsociologiuri gamokiTxvebis/gamokvlevebis

CatarebiT, kampaniis fondSi Senatanis saxiT.

7. kampaniis Catarebis gegmis Sesadgenad, mis Catarebaze kontrolisa da saWiro

daxmarebis gasawevad partiis aparatisa da moxaliseebis mowveviT.

8. `saSefo daxmarebis~ programis CatarebiT, romlis CarCoebSi partiis mier

wardgenili deputati `meurveobas~ uwevs Tqven kandidats da exmareba mas saarCevno

kampaniis CatarebaSi.

9. pirdapiri finansuri da teqnikuri daxmarebiT.

10. amomrCevelTa gvarebisa da telefonebis siebis SedgeniT, safosto konvertebis

gaformebiT, da a.S.

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11. amomrCevelTa ganwyobis gamokvlevis CatarebiT.

12. amomrCevelTa aqtiurobis zrdaze mimarTuli programebis CatarebiT.

13. StatSi momuSave muSakebis gamoyofiT (Tu Tqven aseTi muSakebi kyavT),

arCevnebis win bolo ramodenime kviraSi winasaarCevno kampaniis CatarebaSi monawileobis

misaRebad.

5. potenciur kandidatebTan gansaxilveli sakiTxebi

saWirboroto problemebi, kandidatis Zlieri da susti mxareebi xSirad naTeli

xdeba masTan pirveli SexvedrisTanave. SeecadeT, SesaZleblobisamebr, upasuxoT yvela im

SekiTxvas, romelic Tqven kandidats aRelvebs.

1. auxseniT kandidats, ratom TvliT, rom arCevnebi SeiZleba mogebul iqnas, da

ratom uRirs mas am Sansis gamoyeneba.

2. auxseniT kandidats, rotom TvliT, rom gamarjvebisaTvis aucilebeli fuladi

saxsrebis Segroveba realuria.

3. uCveneT kandidats, Tu romeli misi Zlieri mxareebi yvelaze ufro kargi

mxridan ganasxvavebs mas danarCeni kandidatebisagan arCevnebze.

4. Tqven sakmaod Rrmad unda icodeT mocemul arCeviT TanamdebobasTan

dakavSirebuli movaleobebi, raTa uCvenoT Tqven kandidats, riT SeiZleba is daexmaros

amomrCevlebs.

5. ganixileT Tqven kandidatTan erTad momavali winasaarCevno kampaniis SesaZlo

xasiaTi da msvleloba.

6. gamoarkvieT, rogor afasebs kandidati Tqven SesaZleblobebs. misi pirovnebis

romeli Zlieri mxareebi daexmarebian mas arCevnebSi gamarjvebis miRwevaSi?

7. maSinac ki, rodesac kandidats jer ara aqvs miRebuli saboloo gadawyvetileba,

ganixileT masTan erTad motivebi, romlebze dayrdnobiTac is ganixilavs arCevnebSi

kenWisyris SesaZleblobas.

8. Tu es sasargrblo iqneba, ganumarteT kandidats, ramdenad mniSvnelovania

mocemuli kampania Tqveni partiis momavlisaTvis.

9. imsjeleT kandidatTan erTad misi Sefiqrianebis Sesaxeb misi ojaxisa da

samuSaos mimarT winasaarCevno kampaniaSi mis monawileobasTan dakavSirebiT.

10. moamzadeT Semdgomi moqmedebebis realuri variantebi kandidatTan muSaobis

gasagrZeleblad.

11. pirveli Sexvedra gankuTvnili ar aris kandidatis warsulis, misi biografiis

sxvadasxva mxaris gansaxilvelad. amisaTvis, upirveles yovlisa, unda damyardes ndobiT

aRsavse kontaqti. mxolod amis Semdeg SeiZleba SeekiTxoT kandidats, xom ar aris mis

warsulSi raime iseTi momenti, romelic SeZleba gamoyenebul iqnas saarCevno kampaniaSi

mis winaaRmdeg. Semdeg, aucilebelia Catardes kandidatis niSan-TvisebaTa gulmodgine

32

analizi, mis biografiaSi erTmaneTis sawinaaRmdego momentebis gamovlenis mizniT,

imisaTvis, rom momzaddes argumentebi oponentTa mosalodneli Tavdasxmebis winaaRmdeg.

zedmiwevniT mniSvnelovania, rom partiul xelmZRvanelebs esmodeT, Tu ra didi

mniSvneloba eniWeba kandidatTa SerCevisadmi keTilsindisier da mofiqrebul midgomas.

zedmiwevniT mniSvnelovania, rom partiulma xelmZRvanelobam uzrunvelyos Tqveni

partiidan Rirseuli kandidatis wardgena nebismier arCeviT Tanamdebobaze. arasodes ar

unda dauSvaT, rom vinmes daudevrobis gamo arCeviTi Tanamdeboba xelSi Cauvardes sxva

partias. Tu siaSi figurirebs Tqveni partiis kandidati, maSin saarCevno kampaniis

Casatareblad meore partias didi Zalebisa da resursebis daxarjva dasWirdeba.

konkurenciis ar arsebobisas, es saxsrebi gamoyenebul iqneboda partiis kandidatis

sasargeblod sxva olqSi da gaaZlierebda misi gamarjvebis SesaZleblobebs.

dauSvebelia ifiqroT, rom Tqven partias ar Seswevs unari gaiyvanos Tavisi

kadidati romelime arCeviT Tanamdebobaze. es ara mxolod Tqveni partiis interesebis

Ralatia, aramed yvela amomrCevelis, romlebmac daiimsaxures ufleba TavianTi arCevani

gaakeTon ramodenime kandidats Soris saxelmwifo xelisuflebis nebismier organoSi

kenWisyrisas.

6. kandidatis momzadeba

kenWisyraSi monawileobis miRebaze partiis kandidatis mier Tanxmobis micemis

momentidan misi kandidaturis oficialur wardgenamde garkveuli dro gadis, romlis

ganmavlobaSi mas SeuZlia bevri sasargeblo gaakeTos momavali kampaniisTvis. rogorc ki

is winasaarCevno kampaniis morevSi CaTreuli aRmoCndeba, ukve gviani iqneba arsebuli

xarvezebis gamosworeba. moviyvanoT zogierTi ZiriTadi momenti, romelsac yuradReba unda

mieqces saarCevno kampaniis momzadebisas.

piradi cxovreba. winasaarCevno kampaniis dawyebisTanave, yvela danarCeni sakiTxi,

romelic kandidatis yuradRebasa da dros moiTxivs, meorexarisxovani xdeba. kandidati

darwmunebuli unda iyos, rom misi ojaxi da xelmZRvaneloba iwoneben mis gegmebs da mzad

arian mxari dauWiron mas.

mosmenisa da swavlis unari. winasaarCevno kampaniis dros kandidats bevrjer eqneba

sityviT gamosvlis SesaZlebloba. mosamzadebeli periodi – is droa, rodesac saWiroa

mousminoT sxvebs. xalxTan uSualo saubrisas an sadiskusio klubebSi araformalur

krebebze daswrebisas, kandidati unda ecados gaerkves im problemebSi, romlebsac

adamianebi awydebian Tavis yoveldRiur cxovrebaSi. manam, sanam kandidati xalxs Tavis

mosazrebebs gaacnobdes, umjobesia mousminos, ras fiqroben isini ama Tu im sakiTxze.

kampaniis gegmis SemuSaveba. kandidatma arsebiTad mniSvnelovani monawileoba unda

miiRos winasaarCevno kampaniis gegmis SemuSavebaSi. maSinac ki, rodesac mTeli Tavisi

sicocxle cxovrobs mocemul raionSi, man unda Caataros safuZvliani analitikuri

samuSao imisaTvis, rom gaigos raime axali mis Sesaxeb.

Sexvedrebi avtoritetul xalxTan. saWiroa dagegmil iqnas kandidatis Sexvedrebi

adgilobriv avtoritetul xalxTan, raTa gairkves maTi azri sxvadasxva sakiTxze. isini

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usaTuod dadebiTadDSeafaseben kandidatis Zalisxmevas, romelic vizitiT ewvia maT

imisaTvis, rom maTi azri gaego. drom da Zalisxmevam, romelic kandidatma daxarja,

adgilobrivi sazogadoebis gamoCenil warmomadgenlebTan keTlganwyobili adamianuri

urTierTobebis dasamyareblad, SeiZleba momavalSi didi sargebloba moutanon mas,

rodesac winasaarCevno kampaniis dros romelime maTgani oficialurad gamova misi

mxardaWeris mizniT.

adgilobrivi sazogadoebrivi organizaciebi. kandidati adglobrivi sazogadoebrivi

organizacebis wevri unda gaxdes, raTa adgilobriv sazogadoebriv cxovrebaSi ufro

aqtiuri monawileoba miiRos da sxvadasxva adamianebTan ufro mWidro urTierToba

daamyaros. amomrCevlebi ufro siamovnebiT miscemen xmas imas, visac isini icnoben

erToblivi sazogadoebrivi saqmianobiT.

xelmZRvaneli Semadgenlobis SerCeva. kandidati gulmodgined unda miudges im

adamianebis SerCevis sakiTxs, romlebsac unari SeswevT TavianT Tavze aiRon

saorganizacio sakiTxebi, da romlebic miscemen mas SesaZleblobas mTlianad gaamaxvilos

yuradReba Tavad saarCevno kampaniaze. komitetis xelmZvaneli wevrebi kandidatis

madlierni iqnebian imisaTvis, rom is utovebs maT dros winasaarCevno maraTonis

oficialur startamde mosamzadeblad.

adgilobrivi partiuli organizacia. adgilobrivi partiuli organizaciis

kandidatma da Tavmjdomarem unda ganixilon da SeaTanxmon is roli, romelsac iTamaSebs

organizacia momaval winasaarCevno kampaniaSi.

kariIII. winasaarCevno kampaniis saorganizacio uzrunvelyofa

4. winasaarCevno kampaniis Catarebis komitetis/Stabis saorganizacio struqtura.

• kandidati

• winasaarCevno kampaniis Catarebis komitetis Tavmjdomare

• winasaarCevno kampaniis menejeri

• xazinadari

• pasuxismgebeli fuladi saxsrebis Segrovebaze

• pasuxismgebeli dagegmvaze

• aRmasrulebeli direqtori

• pasuxismgebeli saagitacio masalebsa da politikur reklamaze

• pasuxismgebeli plakatebsa da stendebze

• pasuxismgebeli sainformacio-analitikur saqmianobaze

• pasuxismgebeli amomrCevlebis winasaarCevno Semovlis Catarebaze

• pasuxismgebeli amomrCevelTa ganwyobilebis gansazRvraze da maTi daswrebis

uzrunvelyofaze

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• pasuxismgebeli sazogadoebriobasTan kavSirze

• nebayoflobiTi TanaSemweebi

winasaarCevno kampaniis menejeri. sxvadasxva donis winasaarCevno kapaniebi

sxvadasxva sakadro uzrunvelyofas moiTxovs. magram, yvela kampaniaSi, gamonaklisis

gareSe, aucilebelia winasaarCevno kampaniis menejeri. kargi menejeri Tavis Tavze iRebs

yvela saorganizacio funqcias, da amiT saSualebas aZlevs kandidats mTlianad iyos

dasaqmebuli Tavisi ZiriTadi saqmiT – sityviT gamovides, moawyos Sexvedrebi

amomrCevlebTan, misces interviu da Seecados mokle vadebSi gaacnos amomrCevelTa

maqsimalur ricxvs kampaniis ZiriTadi idea. winasaarCevno kampaniis menejeri kandidatis

sruli ndobiT unda sargeblobdes. garda amisa, winasaarCevno kampaniis Catarebis

komitetSi SeiZleba iyos sxva Tanamdebobebic.

analitikuri seqtoris xelmZRvaneli. analitikuri seqtoris xelmZRvaneli

pasuxismgebelia kandidatis platformis yvela ZiriTadi debulebis dasabuTebul da

gulmodgine momzadebaze. kandidatis Sexedulebebi naTlad da logikurad unda iqnas

gadmocemuli da saR varaudebs, sando wyaroebsa da zust faqtebs eyrdnobodes.

analitikuri seqtoris xelmZRvaneli momzadebuli unda iyos imisaTvis, rom acnobos

masobrivi informaciis saSualebebsa da sazogadoebriobis farTo wreebs kandidatis

platformis Sesaxeb.

agitacia-propagandis seqtoris xelmZRvaneli. agitacia-propagandis seqtoris

xelmZRvaneli pasuxismgebelia winasaarCevno kampaniisaTvis lozungebisa da mowodebebis

SemuSavebaze, romlebic sxvadasxvanairad gamoxataven kampaniis generalur ideas,

amomrCevelTa sxvadasxva jgufis Taviseburebebis gaTvaliswinebiT. agitacia-propagandis

seqtoris xelmZRvanelis movaleobebSi Cveulebriv Sedis gamosvlebis teqstebis dawera,

plakatebis Seqmna, broSurebis gamocema da sxva propaganduri masalebis gavrceleba.

pres-mdivani. pres-mdivani pasuxismgebelia kandidatis yoveldRiur kontaqtebze

masobrivi informaciis saSualebebis warmomadgenlebTan. garda amisa, is pasuxobs

SekiTxvebze, romlebic moiTxovs vrcel axsna-ganmartebebs da romlebzec kandidati ver

aswrebs pasuxis gacemas piradad.

dagegmvis seqtoris xelmZRvaneli. dagegmvis seqtoris xelmZRvaneli

pasuxismgebelia kandidatis samuSao grafikis Sedgenasa da mTel RonisZiebaTa dagegmvaze.

dagegmvis seqtoris xelmZRvaneli erTaderTi adamiania kandidatis gundSi, romelsac

ufleba aqvs miiRos mowvevebi da Tanxmoba gasces sxvadasxva RonisZiebebSi monawileobaze

kandidatis saxeliT.

materialur-teqnikuri uzrunvelyofis seqtoris xelmZRvaneli. materialur-

teqnikuri uzrunvelyofis seqtoris xelmZRvaneli pasuxismgebelia winasaarCevno kampaniis

materialur-teqnikur uzrunvelyofaze, gadazidvebis organizebis, sastumroSi ganTavsebis,

sazogadoebrivi RonisZiebebis, mitingebisa da pres-konferenciis Catarebis CaTvliT.

piradi TanaSemwe. piradi TanaSemwe pasuxismgebelia imaze, rom kandidati

uzrunvelyofili iyos yvelafriT, rac mas esaWiroeba muSaobisTvis. magaliTad, is

Tvalyurs adevnebs, rom kandidats ar aerios gamosvlebis teqstebi, miawodebs kandidats

35

saWiro informacias im pirebis an sazogadoebrivi jgufebis Sesaxeb, romlebsac is unda

Sexvdes, uzrunvelyofs kandidats saWiro wamlebiT da sufTa perangiTac ki, Tu mas

dasWirdeba saswrafod perangis gamocvla.

aqtivistTa koordinatori. aqtivistTa koordinatori pasuxismgebelia im

nebayoflobiTi TanaSemweebis SerCevaze, xelmZRvanelobaze da maT moralur

ganwyobilebaze, romlebic mzad arian kandidatis winasaarCevno kampaniaSi monawileobas

Seswiron TavianTi dro.

ofis-menejeri. ofis-menejeri pasuxismgebelia winasaarCevno kampaniis Stab-binis

muSaobaze. zogierT SemTxvevaSi mas SeuZlia daxmarebis gaweva Sida urTierTobebis

organizebaSi gundis sxvadasxva wevrebs Soris informaciis gadacemis gziT.

finansuri direqtori. finansuri direqtori an winasaarCevno kampaniis

CatarebisaTvis saxsrebis Segrovebis xelmZRvaneli pasuxismgebelia materialuri da

finansuri saxsrebis mozidvaze, romlebic aucilebelia kampaniis RonisZiebaTa

dafinansebisTvis.

xazinadari. xazinadari kampaniis mTavar buRalters warmoadgens, is

pasuxismgebelia finansuri saxsrebis Semosvlis, angariSebis ganaRdebis sisworeze da

Tvalyurs adevnebs biujetis dacvas. xazinadarma drois nebismier momentSi unda icodes

Semosavlisa da gasavlis muxlebis balansis mdgomareoba im SemTxvevisaTvis, roca

situaciis moulodneli Secvla moiTxovs finansuri resursebis mimarTulebis Secvlas.

iuriskonsulti. kampaniis iuriskonsultis rolSi Cveulebriv gamodis gamocdili

iuristi an specialisti saarCevno kanonmdeblobis dargSi, romelic Tvalyurs adevnebs,

raTa kampaniis yvela RonisZieba da misi monawileebis yvela qmedeba ar gascdes kanonis

farglebs. iuriskonsultma SeiZleba oficialuri protesti ganacxados baTili

biuletenebisa an winasaarCevno kampaniebSi SemCneuli sxva darRvevebis gamo.

konkretuli winasaarCevno kampaniis masStabebisa da moTxovnebidan gamomdinare, is

Tanamdebobebi kampaniis Catarebis komitetSi, romlebic msgavs movaleobebs iTvaliswineben,

xSir SemTxvevebSi an erTiandeba, an SemcirebaSi moxvdebian. magaliTad, ofis-menejerma

SeiZleba erTdroulad Seasrulos aqtivistebTan muSaobaze pasuxismgeblis movaleoba,

xolo analitikuri seqtoris xelmZRvanelma kampaniis msvlelobaSi SeiZleba Tavis Tavze

aiRos agitacia-propagandis seqtoris xelmZRvanelisa da pres-mdivnis movaleobebi.

2. nebayoflobiT TanaSemweebTan urTierTobaTa organizeba

arsebobs saerTo erovnuli politikuri organizaciebis rTul centralizebul

struqturebad gardaqmnis tendencia, romlebic Zalian xSirad araviTar mniSvnelobas ar

aniWeben adgilobrivi organizaciebis muSaobas da aqtivistebis muSaobaSi CarTvas.

warmatebis misaRwevad didi mniSvneloba aqvs adgilobrivi organizaciis unars SearCios,

moizidos da waaxalisos saqmisadmi erTguli aqtivist-moxaliseebi, romlebic

monawileobas Rebuloben adgilobrivi partiuli organizaciis TiTqmis yvela

RonisZiebaSi,.

ratom xdebian adamianebi aqtivistebi?

36

politikur partiebSi Sedis adamianTa sxvadasxva jgufi, romlebic erT azrs da

ideologiur mrwamss iziareben. aqtivistebi nebayoflobiT monawileoben politikuri

partiis muSaobaSi mTeli rigi mizezebis gamo: isini cnoben kandidats, mxars uWeren

partiis politikur platformas an ufro metis gageba surT politikuri procesis

Sesaxeb. maT yvelas aerTianebs cvlilebebis survili. aqtivistebad politikur brZolaSi

adamianebi SeiZleba gaxdnen bevri mizezis gamo, romlebic Tavisi arsiT pirobiTad

SeiZleba sam kategoriad ganawildes:

1) socialuri urTierToba. zogierT adamians siamovnebs sxvadasxva xalxis gacnoba

da maTTan urTierToba, aseT SesaZleblobas politikur kampaniaSi monawileba iZleva.

magaliTad, xandazmuli adamianebi, romlebic xSirad martod grZnoben Tavs, aseT

kategorias miekuTvnebian.

2) mizanTa erToba. bevri adamiani nebayoflobiT muSaobs imitom, rom iziarebs

politikuri partiis pozicias mTeli rigi problemebis mimarT, magaliTad, iseTis,

rogoricaa imedis damyareba sabazro ekonomikaze, skolis sistemis gaumjobeseba an

garemos dacva. adamianebs siamovnebT imis SegZneba, rom isini ekuTvnian organizacias,

romelic umniSvnelovanesi sakiTxebis gadasawyvetad ibrZvis: es sakuTari mniSvnelobis

grZnobiT avsebs maT.

3) mizandasaxuloba da waxaliseba. adamianebi aqtivistebi xdebian da nebayoflobiT

muSaoben, rodesac xedaven, rom TavianTi miznis miRweva SeuZliaT, da rom maTma

Seupovarma muSaobam partiuli xelmZRvanelobis aRiareba da mowoneba daimsaxura.

adamianebi agreTve aqtivistebi xdebian karieristuli mosazrebebiT: kandidati, romelic

saarCevno kampaniis msvlelobaSi maTi mxardaWeris wyalobiT arCeul iqna Tanamdebobaze,

SeiZleba madlierebis grZnobis gamoxatvis mizniT daniSnos isini saxelmwifo samsaxurSi.

aqtivistebis SerCeva da maTi muSaobis organizeba

aqtivistebis SerCevisa da swavlebisaTvis saWiroa mkafio programis SemuSaveba.

pirveli etapia – aqtivistebTan muSaobaze pasuxismgeblis daniSvna, romlis movaleobaSi

Sedis aqtivistebis SerCeva da swavleba, maTi saqmianobis xelmZRvaneloba da dasaxuli

proeqtebis Sesrulebis uzrunvelyofa.

warmatebis misaRwevad aqtivistebis samuSaoSi Cabmisas mniSvnelovania gvaxsovdes,

rom aucilebelia mudmivad mivmarToT xalxs daxmarebisaTvis. nu ifiqrebT, rom adamianebi,

romlebsac surT nebayoflobiT Seswiron TavianTi dro Tqvens organizacias da wvlili

Seitanon mis saqmianobaSi, TviTon gamoiCenen iniciativas. bevr adamians, romlebic

winaaRmdeg ar arian nebayoflobiT sawyisebze imuSaon, saWiroa sTxovoT amis Sesaxeb.

aqtivistebTan muSaobaze pasuxismgebelma Tavisi muSaoba unda daiwyos yvelaze

ufro cnobil da pativsacem adamianebTan, magaliTad, religiuri organizaciebis

moRvaweebTan, universitetis profesorebTan an gazeTebis redaqtorebTan. aseTi cnobili

pirovnebebi Tqveni organizaciis prestiJsa da avtoritets aamaRleben, dagexmarebian

37

mravali aqtivistis mozidvaSi da, SesaZlebelia, romelime komitets an komisias Tavad

Caudgnen saTaveSi, an romelime sxva xelmZRvaneli Tanamdeboba daikaon.

mas Semdeg, rac moxdeba aqtivistebis SerCeva, maTTan muSaobaze pasuxismgebelma

unda gaarkvios yoveli maTganis SesaZleblobebi, raTa gansazRvros samuSao ubani, sadac

aqtivistebi SeZlebebn yvelaze ufro srulad da efeqturad gamoiCinon Tavi partiuli

organizaciis sasargeblod. aqtivistebTan muSaobaze pasuxismgebelma unda SeimuSaos

aqtivistebis swavlebis erTiani programa, romelSic usaTuod gaTvaliswinebul da

axsnili unda iqnas partiis saorganizacio struqtura, misi miznebi, agreTve informacia

xelmZRvanelobaze da uSualod im amocanebis Sesaxeb, romlebic unda ganaxorcielon

aqtivistebma. AgreTve informacia partiis saStato struqturaSi maTi adgilis Sesaxeb.

zogierTi rCeva aqtivistebTan muSaobis organizebis mimarT

1) aqtivistis baraTi. baraTSi Seitaneba aucilebeli informacia: magaliTad,

misamarTi da telefonis nomeri, gansakuTrebuli niWi da interesebi, rodis SeuZlia

aqtivists samuSaos Sesruleba. aqtivistebis baraTebi gadaecema maTTan muSaobaze

pasuxismgebel pirs, raTa mas SesaZlebloba hqondes nebismier dros daukavSirdes

aqtivistebs.

2) aqtivistis piradi saqme. aqtivistis baraTi SeiZleba gamoyenebul iqnas rogorc

misi piradi saqme, ris safuZvelzec Tqven miiRebT informacias imis Taobaze, Tu ramdeni

dro daxarja yovelma aqtivistma am samuSaos Sesasruleblad. aqtivistis piradi saqme

SeiZleba informaciis ubadlo wyarod iqces Sromismoyvare da saimedo momxreebis

muSaobaSi Cabmisas, romlebic SeiZleba daxmarebis gasawevad moviwvioT momavali

RonisZiebebis Casatareblad.

3) aqtivistebis samuSao adgili. adgilobrivi partiuli organizaciis Stab-binaSi

gamoyofil unda iqnas samuSao adgili aqtivistebisaTvis, sadac maT SeuZliaTSeinaxon

masalebi da imuSaon proeqtebze. aseTi organizebis SemTxvevaSi aqtivistebs ar

dasWirdebaT Stab-binaSi samuSao adgilis Zebna da personalis samuSaodan mocdena, da,

amgvarad, maT ar SeeqmnebaT imis SegrZneba, rom isini xels uSlian ufro mniSvnelovani

RonisZiebebis ganxorcielebas.

4) aqtivistebTan muSaobaze pasuxismgebeli niSnavs koordinatorebs raionebis

mixedviT, teritoriuli niSniT aqtivistebis muSaobis organizebisaTvis. koordinatorebi

daxmarebas uweven aqtivistebs muSaobis organizebaSi saarCevno ubnebze, da SeiZleba

Seucvlelni aRmoCdnen amomrCevlebTan kontaqtebis damyarebis programebis

ganxorcielebaSi.

5) jildoebi da waxaliseba. rodesac dasaxuli amocana warmatebiT Sesruldeba,

metad mniSvnelovania madloba gamoucxadoT aqtivistebs Sesrulebuli samuSaosaTvis.

maSin isini SemdgomSi aucileblad gamoexmianebian Tqven Txovnas daxmarebis aRmoCenaze.

madlierebis gamoxatvis formas, romelic dagexmarebaT partiuli organizaciis wevrTa

maRali aqtiuroba SeinarCunoT, warmoadgens jildoebi, prizebi an mowvevebi

sazogadoebriv RonisZiebebze.

38

garda amisa, mkveTrad gansazRvruli da gonivruli miznebis dasaxva SesaZleblobas

miscems aqtivistebs igrZnon, rom maT fuWad ar daukargavT dro da didi sargebloba

moutanes saerTo saqmes. nu dagaviwydebaT, rom aqtivistebs surT daxmareba gagiwion, da

partiuli organizaciis xelmZRvanelobisgan damokidebulia, Tu rogor moxdes maTi

muSaobis stimulireba da rogor CaunergoT maT sakuTari mniSvnelobis grZnoba.

me-XX aswleulis bolo aTi wlis cxovrebis tempi sul ufro da ufro nakleb

Tavisufal dros utovebs adamianebs. komitetis arseboba droisa da fulis ubralo

xarjva iqneba, Tu aravin ar Seecdeba, rom misi muSaoba produqtiuli gaxados.

3. komitetis funqciebi nebayoflobiTi TanaSemweebis mimarT

1. nebayoflobiT TanaSemweebisTvis daxmarebis uzrunvelyofa, romlebic komitetis

SenobaSi ar muSaoben, da modian iq mxolod krebebze dasaswrebad an saWiro masalebis

misaRebad.

2. komitetis SenobaSi momuSave nebayoflobiTi TanaSemweebisTvis daxmarebis

uzrunvelyofa.

3. mxolod im nebayoflobiTi TanaSemweebis oTaxSi daswrebis uzrunvelyofa,

romlebic namdvilad saWiro arian winasaarCevno kampaniis an partiuli organizaciis

warmatebisaTvis.

4. SemoqmedebiTi aRmavlobis garemos Seqmna.

xSirad Zalian bevri komiteti yuradRebas amaxvilebs CamoTvlilTagan mxolod

erT romelime amocanas da danarCen amocanebs yuradRebas ar aqcevs. aseTi uyuradRebobis

Sedegad bevri adamiani usiamovno situaciaSi xvdeba, rodesac isini TavianT daxmarebas

sTavazoben winasaarCevno kampaniis CatarebaSi. ra Tqma unda, qveynis saukeTeso komitetebi

(maT Soris Tqvenic) oTxive amocanis Sesrulebas aRweven.

3. mkveTri da gonivruli amocanebis dasaxva.

yvelaze gamarTlebuli xerxia Tqven nebayoflobiT TanaSemweebs TqvenTvis

daxmarebis gawevis survili daakarginoT – maTTvis uazro samuSaos Sesrulebis

davalebaa. imisaTvis, rom Tavidan airidoT msgavsi, daicaviT Semdegi rekomendaciebi:

• gaanawileT samuSaos moculoba droisa da kviris dReebis mixedviT;

• gansazRvreT samuSao, romelic SeiZleba Seasrulon dabali kvalifikaciis

adamianebma;

• datoveT dawvrilebiTi miTiTebebi imis Sesaxeb, Tu ra da rogor unda

gakeTdes, imisaTvis, rom nebayoflobiT TanaSemweebs SeeZloT muSaobis dawyeba

Tqveni aryofnis SemTxvevaSic;

• yoveldRiurad imsjeleT winasaarCevno kampaniis xelmZRvanelTan

nebayoflobiTi TanaSemweebis mozidvis sakiTxebze;

• ganumarteT Tqven nebayoflobiT TanaSemweebs dasaxuli amocanis mniSvneloba

da misi zegavlena winasaarCevno kampaniis mTel msvlelobaze;

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• daadgineT samuSaos Sesrulebis vadebi, imisaTvis, rom adamianebs ar gauCndeT

grZnoba, rom isini vakuumSi muSaoben;

• Cvens nebayoflobiT TanaSemweebs yovelTvis mniSvnelovani da saWiro samuSao

eqnebaT.

4. samuSao adgili.

adamianebs esaWiroeba keTilmowyobili da moxerxebuli samuSao adgili. waikiTxeT

qvemoT CamoTvlili rekomendaciebi da naxeT, maTgan romels gamoiyenebdiT Tqven:

• dadgiT oTaxSi didi magida, romelTanac SeiZleba ramodenime adamianma erTad

imuSaos;

• uzrunvelyaviT skamebis saWiro raodenoba;

• moawyveT myudro adgili satelefono molaparakebebisaTvis;

• uzrunvelyaviT samuSao adgilebiTa da samuSao xelsawyobebis Sesanaxi

saTavsoebiT is nebayoflobiTi TanaSemweebi, romlebic mudmivad muSaoben

TqvenTan.

E Tqven komitetSi momuSave nebayoflobiTi TanaSemweebi uzrunvelyofilni arian

moxerxebuli samuSao adgilebiT.

5. madlobis gamocxadeba muSaobisaTvis.

umetesi winasaarCevno kampaniis Catarebisas misi monawileni ismenen madlierebis

sityvebs, ukeTes SemTxvevaSi, kampaniis damTavrebis Semdeg. qvemoT moyvanil rekomendaciebs

Soris romels gamoiyenebdiT praqtikaSi?

• axali nebayoflobiTi TanaSemwis TqvenTan vizitis Semdeg gaugzavneT mas

fostiT madlierebis werili;

• sTxoveT kandidats an komitetis Tavmjdomares yoveldRiurad piradad

daurekos ramodenime nebayoflobiT TanaSemwes;

• Sejibreba moawyveT kviris saukeTeso nebayoflobiTi TanaSemwis wodebis

mosapoveblad, amasTan gancxadebebis dafaze gamoakariT gamarjvebulis saxeli

da gvari;

• periodulad daurigeT Tqven nebayoflobiT TanaSemweebs winasaarCevno

kampaniis sxvadasaxva samaxsovro suvenirebi, magaliTad, amonaWeri gazeTidan

Tqveni komitetis gamarTuli muSaobis Sesaxeb, kandidatis xelmoweriT;

• saukeTeso nebayoflobiTi TanaSemweebisaTvis gamoyaviT bileTebi koncertebze

an sxva RonisZiebebze, romlebic eZRvneba kampaniis fondSi fuladi saxsrebis

Segrovebas;

• amgvari RonisZiebebis Catarebisas nu dagaviwydebaT sajarod madloba

gadauxadoT nebayoflobiT TanaSemweebs Sesrulebuli samuSaosaTvis.

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6. rTuli da saintereso amocanebis dasaxva.

bevr Tqven nebayoflobiT TanaSemwes survili eqneba ufro rTuli da saintereso

davaleba miiRos. amasTan dakavSirebiT Tqven SegiZliaT gaakeToT Semdegi:

• CaataroT savarjiSo mecadineobebi da msurvelTa registracia;

• gamoavlinoT dainteresebuli pirebi da dausaxoT maT axali amocanebi.

Cven mzad varT, ufro rTuli amocanebi dausaxoT Tqven nebayoflobiT

TanaSemweebs, Tu isini amas isurveben.

rogor vuzrunvelyoT komitetis SenobaSi momuSave nebayoflobiTi TanaSemweebis

efeqturi muSaoba?

saWiroa ganaxorcieloT Semdegi sami rCeva:

1. SeadgineT nebayoflobiTi TanaSemweebis samuSao grafiki

2. nebayoflobiTi TanaSemweebis momzadeba da instruqtaJi

rogor unda daaadginoT, rom Tqven nebayoflobiT TanaSemweebs esmiT, ra unda

gaakeTon?

• CaatareT praqtikuli mecadineobebi muSaobis garkveul saxeobebSi;

• SeadgineT samaxsovro-instruqciebi muSaobis ZiriTadi mimarTulebebze

winasaarCevno kampaniis msvlelobaSi;

• daniSneT gamocdili adamianebi axalbedaTa dasaxmareblad

3. nebayoflobiT TanaSemweTa muSaobis kontroli.

araferi ar SeiZleba iyos iseTi Tavgzis amrevi, rogorc dakarguli

SesaZleblobebi imis gamo, rom Tqveni TanaSemweebi imas ar akeTebdnen, rac saWiro iyo.

rogor vuzrunvelyoT, rom yvelam akeTos is, rac aucilebelia?

• mokiTxeT Tqven nebayoflobiT TanaSemweebs imis Sesaxeb, Tu rogor midis

muSaoba da SesTavazeT daxmareba;

• auxseniT dasaxuli amocana da SesTavazeT, rom SegekiTxon Tu maTTvis raime

gaugebaria.

Tqven TviTon monawileoba miiReT samuSaos SesrulebaSi.

winasaarCevno kampaniis monawileTa muSaobis optimizireba.

yoveli, romelic ewveva Tqvens komitets, unda wavides Tqvengan `damuxtuli~.

imisaTvis, rom gaamxnevoT adamianebi, SeqmeniT sadResaswaulo, sazeimo atmosfero da

gamoiyeneTYsainformacio uzrunvelyofa.

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1. sadResaswaulo, sazeimo atmosfero

Tqvenma komitetma unda Seuqmnas momsvlelebs iseTi aRmavlobisa da aRtacebis

ganwyobileba, rogorc holivudis kinofilmebma. amisaTvis gamoiyeneT:

- wiTeli, TeTri da lurji lentebi;

- saqarTvelos droSa;

- haerburTebi;

- kampaniis plakatebi;

- sxva qmedebebi.

2. sainformacio uzrunvelyofa

komiteti – is adgilia, sadac adamianebi movlenaTa SuagulSi imyofebian.

komitetSi mimsvlelma informacia unda miiRos `pirveli xelidan~. (ra Tqma unda es unda

iyos is informacia, romlis gavrcelebac Tqven gsurT. am mizniT SegiZliaT gamoiyenoT

Semdegi:

- rukebi;

- sxvadasxva monacemebis amsaxveli grafikebi, magaliTad, xmaTa raodenoba,

romlis miRebasac Tqven gegmavT arCevnebze, amomrCevelTa Semovlis Sedegebi da

a.S.;

- sazogadoebrivi azris gamokiTxvis Sedegebi;

- analitikuri masalebi, politikur metoqeTa Sesaxeb;

- sxva qmedebebi.

Tqvens komitetSi mosvlisas, adamianebma yovelTvis raime axali unda gaigon.

ra SeuZliaT nebayoflobiT TanaSemweebs?

zogierT winasaarCevno kampaniaSi nebayoflobiTi TanaSemweebi TiTqmis ar imyofebian

komitetis SenobaSi, radgan kampaniis xelmZRvanelobam ar icis, rogor moeqces maT. sxva

SemTxvevebSi, nebyaflobiTi TanaSemweebi gamoiyeneba mxolod korespondenciis

gadasamuSaveblad. es aSkarad ar aris sakmarisi. qvemoT moyvanilia im amocanaTa nusxa,

romelTa dakisreba SeiZleba nebayoflobiT TanaSemweebze dumaSi an xelisuflebis

adgilobriv organoebSi winasaarCevno kampaniebis Catarebis komitetebSi.

1. kampaniis agitacia-propaganduli masalebis dakompleqteba da aRricxva.

2. telefoniT Setyobineba kandidatis momavali gamosvlis Sesaxeb. savaraudo

auditoriis ramodenime tipiur warmomadgenelTan gadarekva im mizniT, rom gamovlenil

iqnas maTi STabeWdilebebi winasaarCevno kampaniis msvlelobaze da masze wamoweuli

sakiTxebis Sesaxeb. da bolos, kandidatisaTvis cnobis Sedgena miRebuli Sedegebis Sesaxeb.

3. adgilobriv sazogadoebriv organizaciebsa da jgufebSi gadarekva im mizniT,

rom gaarkvioT, romel adgilobriv RonisZiebaze kandidats da/an mis nebayoflobiT

TanaSemweebs SeuZliaT kampaniis agitacia-propaganduli masalebis gavrceleba.

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4. gazeTebidan amonaWrebis Segroveba winasaarCevno kampaniis msvlelobaze da im

problemebze, romelTa Sesaxeb kandidatma unda icodes.

5. kampaniis kandidatisa da organizatorebisaTvis cnobis momzadeba, romelic

adgilobrivi problemebis mimoxilvas Seicavs.

6. analitikuri programebis momzadeba politikuri metoqeebis Sesaxeb.

7. im pirebTan gadarekva, romelic kandidatis nebayoflobiT TanaSemweebad

Caewernen, im mizniT, rom gaarkvioT, konkretulad riT daexmarebian isini kampanias.

8. komitetis Senobis mmarTvelis movaleobaTa Sesruleba, romelic

pasuxismgebelia nebayoflobiTi TanaSemweebis muSaobis organizebasa da uzrunvelyofaze

da winamdebare programis damxmare saxelmZRvaneloSi gadmocemuli punqtebis cxovrebaSi

Tanmimdevrul gatarebaze.

9. ubnebze momuSave nebayoflobiT TanaSemweebTan gadarekva im mizniT, rom madloba

gamoucxadoT maT muSaobisaTvis da miiRoT angariSi maTi saqmianobis Sesaxeb.

10. kampaniis sainformacio furclebis Sedgena.

11. im pirebTan gadarekva, romlebic sTavazoben kandidats sxvadasxva daxmarebas,

magaliTad, masalebis amobeWdvas, gancxadebaTa stendis organizebas, iuridiul

momsaxurebas da a.S.

kariIV. winasaarCevno kampaniis strategiisa da taqtikis SemuSaveba

1. winasaarCevno kampaniis strategiis SemuSaveba.

kampaniis swori strategia SesaZleblobas aZlevs kandidats srulad gamoiyenos

iseTi SezRuduli resursebi, rogoricaa dro, finansuri saxsrebi, adamianebi da

SemoqmedebiTi potenciali. is, Tu rogor iqneba gamoyenebuli es resursebi, gansazRvravs

arCevnebis dagvirgvinebas. nebismieri strategia olqis analizzea dafuZnebuli. es pirveli

nabijia kampaniis Catarebis strategiis SemuSavebisas. didi mniSvneloba aqvs kandidatis

Zlieri da susti mxareebis, misi oponentis Zlieri da susti mxareebis, da agreTve,

konkretuli raionis ZiriTadi socialur-politikuri problemebis codnas.

garemos Seswavlisas miRebuli arsebiTi informaciis gulmodgine analizis

safuZvelze kampaniis xelmZRvanelebi SeimuSaveben strategias, romelSic ganisazRvreba

mTeli kampaniis ganxorcielebis ZiriTadi mimarTulebebi. kampaniis strategia agreTve

gansazRvravs amomrCevelTa sxvadasxva jgufebs, romelTa xmebi aucilebelia arCevnebze

gasamarjveblad, am amomrCevelTa jgufebze orientirebul ZiriTad lozungebs, maTi

mxardaWeris mopovebisaTvis aucilebel konkretul RonisZiebebs da agreTve, damajerebel

safuZvlebs, romlebmac SeiZleba ubiZgon amomrCevlebs airCion mocemuli kandidati.

strategiis SemuSaveba warmoadgens gegmis Sedgenis dasawyiss. am dokumentSi

moyvanilia ZiriTadi mosazrebebi Tqveni saarCevno kampaniis amomrCevelTa mxardasaWerad

da dasabuTebulia arCevnebSi Tqveni kandidatis savaraudo warmatebis mizezebi.

mniSvnelovani Semadgeneli strategiis SemuSavebisas misi ZiriTadi mimarTulebebis

gansazRvraa, romelic warmoadgens Semoklebul mimarTvas amomrCevlebisadmi da mianiSnebs

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maszed, rom Tqven gesmiT maTi problemebi da imedebi, riTic mxardaWeras moipovebT

arCevnebSi.

politikuri strategiis SemuSaveba Cveulebriv Seicavs Semdeg debulebebs:

• mkveTri sxvaobis dadgena Tqvensa da Tqvens politikur metoqes Soris;

• Tqven momxreTa gansazRvra ideologiuri niSnis mixedviT;

• liderobis xelSi Cagdeba romelime calkeul sakiTxSi;

• sxvadasxva jgufebis gaerTianeba saerTo politikuri metoqis winaaRmdeg

brZolisTvis koaliciis Sesaqmnelad.

kampaniis strategia, garda amisa, miuTiTebs imaze, sworad rogor unda

gankargoT iseTi SezRuduli resursebi, rogoricaa, dro, finansuri saxsrebi,

adamianebi da SemoqmedebiTi potenciali, rom gaimarjvoT arCevnebSi.

dro. mravalTviani momzadebisa da arCevnebis dRes mZime Sromis Semdeg,

amomrCevlebs gamoaqvT TavianTi saboloo verdiqti, romelic an adasturebs

kandidatisa da misi gundis gegmisa da Zalisxmevis siswores, an sawinaaRmdegos

mowmobs. yoveli dakarguli dRe winasaarCevno kampaniis dros – samudamod

dakarguli SesaZleblobaa. amitom, warmatebul saarCevno kampaniebSi arCevnebis

dReze ZiriTadi Zalisxmevis mipyrobis garda, organizatorebma unda gansazRvron

agreTve, konkretuli, Sualeduri amocanebi da vadebi maTi SesrulebisaTvis.

fuli. Tu winasaarCevno kampania tardeba mokrZalebuli finansuri

resursebis gamoyenebiT, TiToeuli maneTi unda daixarjos gonivrulad da

gaangariSebulad, kampaniis gegmis Sesabamisad.Y

adamianebi. vercerTi saarCevno kampania ver Catardeba kandidatis, kampaniis

Catarebis Stabisa da nebayoflobiTi TanaSemweebis gareSe. adamianebis Zala da

energia, romlebic mzad arian mTeli Zalisxmeva gamoiyenon raime saqmis

Sesasruleblad – is Zalaa, romelsac unari Seswevs aanazRauros sxva resursebis

ukmarisoba. garda amisa, warmatebiTG Catarebuli kampaniebi adgilobrivi

mosaxleobis sxvadasxva socialuri fenis adamianebs izidaven. farTe socialuri

mxardaWeris demonstracia Tavis mxriv, xels uwyobs kandidatis pozitiuri imijis

gamagrebas.

SemoqmedebiTi potenciali. jgufSi yoveli adamiani unda fasdebodes Tavisi

gansakuTrebuli niWis gamo da unda Rebulobdes iseT amocanebs, romlebic

savsebiT iTvaliswineben mis individualur monacemebs.

mowodebebi da lozungebi. kandidatis mowodebebi da lozungebi unda iyos

mkveTri da naTlad formulirebuli. arCevnebamde ramodenime TviT adre,

kandidatis mxardamWeri komitetis aqtivistebma unda gansazRvron problemebi,

romlebic aRelvebs amomrCevlebs – es saWiro gaxdeba Semdgomi efeqturi

winasaarCevno agitaciis Casatareblad. am drois ganmavlobaSi koreqtirebul unda

iqnas midgoma problemebisadmi, gamomJRavndes sakiTxebi da Temebi adamianebTan

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muSaobisaTvis. is problemebi, romlebic kanadidatma airCia winasaarCevno

agitaciis ZiriTadi Temebis saxiT, unda gaerTiandes mis winasaarCevno

plaTformaSi da formulirebul iqnas mkveTr da naTel lozungSi.

gansakuTrebuli yuradReba unda mieqces kandidatis mxardamWer

amomrCevelTa gamovlenas, raTa uzrunvelyofil iqnas maTi daswreba saarCevno

ubnebze arCevnebis dRes. imisaTvis, rom warmatebiT Sesruldes amomrCevelTa –

kandidatis momxreTa gamovlenis problema da arCevnebze amomrCevelTa daswrebis

uzrunvelyofis programa kandidati da misi momxreebi, sul cota, erTxel mainc

vizitiT unda ewvion raionis yovel amomrCevels. agreTve, aucilebelia

satelefono centris muSaobis organizeba.

finansuri saxsrebis Segrovebis komitetma am droisaTvis unda Seagrovos

sakmarisi fuladi saxsrebi imisaTvis, rom moamzados saagitacio furclebi

mowodebiT xma miscen kandidats, plakatebi, saagitacio masalebi, romlebic

daigzavneba fostiT, gadaixadon radio da televiziiT gadacemuli reklamis

Rirebuleba, da agreTve Stab-binis gadasaxadi.

cotaTi mogvianebiT amomrCevlebi seriozulad ifiqreben imis Sesaxeb, Tu

vis miscen Tavisi xma arCevnebSi. yvela RonisZieba, romelic tardeba winasaarCevno

kampaniis CarCoebSi, ase Tu ise mimarTulia amomrCevlebisadmi da misi mizania,

moizidos rac SeiZleba meti xalxi.

strategiis roli winasaarCevno kampaniaSi.

• strategia – is gzaa, romelmac unda migviyvanos gamarjvebisken.

• mudmivad unda xdebodes kargi strategiis srulyofa. winasaarCevno kampaniis

xelmZRvaneloba – igivea, rac Tavdayira ifrino TviTmfrinaviT.

• arCevnebSi gamarjvebisTvis brZolaSi SeiZleba yovelTvis ver mivaRwioT

sasurvel Sedegs maSinac ki, rodesac visargeblebT nebayoflobiTi

TanaSemweebis daxmarebiT, magram saeWvoa gamarjvebas miaRwioT maTi daxmarebis

gareSe.

• aucilebelia Tqveni muSaoba aagoT amomrCevelTa konkretul jgufebze

orientirebiT. ixvebze nadirobisas, iqiTken unda waxvideT, sadac isini budoben.

• winasaarCevno kampaniis uwyvetoba da efeqturobis Sefaseba.

• daiwyebT ra winasaarCevno kampanias, ar unda gaCerdeT. arCeviT Tanamdebobaze

myof Tqven metoqes, yvelaze savaraudoa, ar Seuwyvetia Tavisi kampania.

• amomrCevelTa daaxloebiT ormoci procenti interess ar iCens winasaarCevno

brZolisadmi manam, sanam arCevnebamde ori kvira ar darCeba. Tqven mzadyofnaSi

unda iyoT arCevnebamde bolo or kviraSi gaimeoroT Tqveni winasaarCevno

kampaniis yvelaze momgebiani RonisZiebebi.

• winasaarCevno kampaniis dasasruli unda iyos efeqturi da damarwmunebeli.

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• ar unda aurioT erTmaneTSi moZraoba da progresi.

• kandidats unari unda Seswevdes warmoidginos Tavisi Tavi momavalSi da

gaanalizos winasaarCevno kampaniis msvleloba.

• erTaderTi kriteriumi kandidatis qmedebaTa SefasebisaTvis – yvelafers

akeTebs Tu ara is, rac mis ZalaSia.

winasaarCevno kampaniis taqtikis SemuSaveba

kampaniis strategia detalizirebulia dasaxuli miznebis miRwevis

konkretul saSualebebSi, konkretul RonisZiebebSi, e.i. kampaniis taqtikaSi.

taqtikis qveSA igulisxmeba konkretuli qmedebebi, romlebic xorcieldeba

winasaarCevno kampaniis msvlelobaSi ZiriTadi resursebis swori ganawilebisa da

kampaniis strategiuli amocanebis ganxorcielebisaTvis.

taqtika gansazRvravs da awesebs gegmis ganmxorcielebeli da dasaxuli

miznebis misaRwevi saSualebebis marTvis yvelaze ufro efeqtur ZiriTad xerxebsa

da meTodebs. SeiZleba gamoyofil iqnas winasaarCevno kampaniis oTxi ZiriTadi

taqtikuri elementi:

• samuSao grafikis Sedgena (samuSaos dagegmva drois mixedviT).

• finansuri resursebis gamoyeneba.

• saorganizacio struqtura.

• agitacia-propaganduli samuSao.

samuSao grafikis Sedgena. samuSao grafiki, romelic drodadro SeiZleba

gadaisinjos garemoebidan gamomdinare, drois ganawilebis yvelaze ufro efeqtur

SesaZleblobas iZleva. samuSao grafikis Sedgena gamoyenebul unda iqnas yvela

RonisZiebis dasagegmad kampaniis dawyebidan arCevnebis Catarebis dRemde, amasTan

gansakuTrebuli yuradReba unda mieqces drois SerCevas aRniSnul RonisZiebaTagan

yvelaze mniSvnelovanis Casatareblad, da agreTve RonisZiebebis dasagegmad uqme da

sadResaswaulo dReebSi. Sesrulebis vadis gansazRvra, SezRuduli resursebis

saukeTeso da ufro efeqturi gamoyenebis mizniT dagegmvis yvelaze mniSvnelovan

saSualebas warmoadgens. unda ganisazRvros saboloo vada dasaxuli miznis

misaRwevad da Sedges Sualeduri kalendari, romelSic ganisazRvreba amisaTvis

saWiro RonisZiebani.

finansuri resursebis gamoyeneba. mocemuli taqtikuri elementi fuladi

saxsrebis yvelaze ufro efeqturi gankargvis SesaZleblobas iZleva. finansuri

resursebi aucilebelia winasaarCevno kampaniis xarjebis dasafarad. RonisZiebaTa

dafinansebis saSualebebi SeiZleba miRebul iqnas sxvadasxva wyaroebidan, iseTi

rogorc: momxreTa Semowirulobani, saqvelmoqmedo sadilebi, latareis Catareba.

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biujeti asaxavs RonisZiebaTa Catarebis Tanmimdevrobas da saSualebas

iZleva racionalurad iqnas gamoyenebuli kandidatis SezRuduli saxsrebi. garda

amisa, kampaniis biujeti unda Sedges mosalodneli Semosavlebis da xarjebis

gaTvaliswinebiT, da uzrunvelyos winasaarCevno kampaniis ZiriTadi moTxovnebis

dafinanseba. imisaTvis, rom dazRveuli iyoT SesaZlo moulodnelobebisgan,

biujetis SemuSavebisas odnav unda gazardoT xarjebis muxlebi da SeamciroT

Semosavlis muxlebi.

biujeti qaRaldis naglejad darCeba, Tu ar iqneba sakmarisi saxsrebi

imisaTvis, rom proeqtis ganxorcielebaze gaweuli xarjebi daifaros. saxsrebis

Segrovebis taqtikaSi saWiroa aisaxos is RonisZiebebi, romlebic SeiZleba

Catardes saxsrebis Sesagroveblad, SeZlebuli pirebis dasadgenad, romlebsac

SeuZliaT didi saxsrebis gamoyofa, da agreTve materialuri daxmarebis miRebis

sxva wyaroebi, iseTi rogoricaa, magaliTad, saerTo erovnuli politikuri

organizaciebi. garda amisa, Senatanebi SeiZleba Semovides ara mxolod fuladi

saxiT, aramed, magaliTad, SeiZleba daxmareba aRmogiCinon iseTi saxiT, rogoricaa

benzinis, sakancelario nivTebis an kvebis produqtebis mowodeba aqtivistebis

muSaobis uzrunvelyofisTvis ama Tu im RonisZiebis Catarebis dros.

ruseTSi Tanamedrove ekonomikuri situaciidan gamomdinare, Zalian Zneli

iqneba saxsrebis Segroveba. gaxsovdeT, rom kerZo mewarmeebs an erTobliv

komerciul sawarmoebs, Tavisi interesebidan gamomdinare, SeuZliaT mxari

dauWiron Tqvens politikur programas imitom, rom is SesaZleblobas iZleva

ekonomikaSi ufro jansaRi klimati Seiqmnas, rac xelsayrelia TavianTi biznesis

ganviTarebisaTvis. garda amisa, yovelTvis mizanSewonilia daarwmunoT adamianebi

SeZlebisdagvarad, Tundac mcire, Senatanis SemotanaSi. Semowirulobani, fuladi

da nivTis saxiT, momsaxurebis gaweva izidavs adamianebs TviT procesSi

monawileobisTvis. Tqveni politikuri organizaciisTvis materialuri daxmarebis

gaweviT adamianebi Tqvens warmatebaSi dainteresebuli pirebi xdebian.

saorganizacio struqtura. kidev erT taqtikur elements saarCevno

kampaniis Catarebisas warmoadgens iseTi saorganizacio struqtura, romelic

kampaniis yvelaze mniSvnelovani resursis – adamianTa xelmZRvanelobis

SesaZleblobas iZleva. gansazRvravs ra muSaobis ubnebsa da moculobas,

saorganizacio struqtura axorcielebs Sromis mkveTr dayofas, awesebs

`daqvemdebarebis jaWvs~, gansazRvravs yoveli piris movaleobebs da ayalibebs Sida

kavSiris arxebs, rac mTeli kampaniis optimalur funqcionirebas uwyobs xels.

saWiroa davadginoT iseTi saorganizacio struqtura, romelic asaxavs

ZiriTad Tanamdebobebs da awesebs Tanamdebobis pirTa movaleobebs.

agitacia-propaganduli samuSao. kampaniis ZiriTadi ideis propagandisTvis

da amomrCevelTa mxardaWeris mopovebisTvis SeiZleba gamoyenebul iqnas

auditoriaze gavlenis sxvadasxva meTodi. amas miekuTvneba gamosvlebis teqstebis

Sedgena, pres-relizebis, kandidatis poziciis amsaxveli saagitacio baraTebis da

47

sxva beWdviTi produqciis momzadeba, masobrivi informaciis saSualebebSi reklamis

ganTavseba.

winasaarCevno kampaniis arsi.

• nebismieri kampania eyrdnoba unars daarwmuno amomrCevlebi Sens simarTleSi.

• winasaarCevno kampania iyenebs oTx ZiriTad instruments: dro, finansuri

saxsrebi, adamianuri resursebi da ideebi.

• winasaarCevno kampaniis Catarebisas mxolod erTi ramis ufleba ar unda misceT

Tavs – uari TqvaT riskze.

• adamianTa umravlesoba ar misdevs raime konkretul ideologias. umetes

SemTxvevaSi isini xmas aZleven Tavisi ojaxis, Tavisi usafrToxebisa da jibis

interesebidan gamomdinare.

3. amomrCevlebTan muSaobis formebi

Tumca arCevnebSi monawileobis miReba milion amomrCevels SeuZlia, saboloo

jamSi saarCevno kampaniebi imarjveben swored iq, sadac brZola midis yoveli konkretuli

amomrCevlis xmisTvis.

siebis Sedgena

arsebobs siebis oTxi saxeoba.

1. siebi, romlebic asaxaven mosaxleobis profesiul, religiur da asakobriv

Semadgenlobas;

2. siebi, romlebic ajgufeben amomrCevlebs partiuli kuTvnilebis mixedviT;

3. garkveul adgilze mcxovrebTa saerTo siebi;

4. amomrCevelTa siebi, romlebSic moyvanilia mocemul raionSi arCevnebSi

monawileobis misaRebad oficialurad registrirebuli yvela piri.

amomrCevelTa siebis utyuaroba da siswore damokidebulia aRmasrulebeli

xelisuflebis im organos keTilsindisierebaze, romelic pasuxs agebs maT Sedgenaze.

amomrCevlebTan muSaobis nebismieri programis pirvel nabiji unda gaxdes

`miznobrivi~ siis Sedgena. aseTi sia sasargeblo iqneba imisaTvis, rom ganisazRvros

romel raionebSi gaqvT Zlieri poziciebi da amomrCevelTagan vis unda SexvdeT pirvel

rigSi. amosavali wertili am samuSaoSi SeiZleba iyos amomrCevelTa saerTo siebi.

Semdeg nabijs unda warmoadgendes siaSi TiToeuli amomrCevelis Sesaxeb

aucilebeli sasargeblo informaciis damatebiT Setana, iseTis, rogoricaa, magaliTad,

telefonis nomeri, misamarTi, romel politikur partias ekuTvnis, profesia da a.S.

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amomrCevelTa kartoTekis Sedgena

registraciis arsebul formebs Soris yvelaze ufro efeqturia – amomrCevelTa

kartoTeka. amomrCevelTa kartoTekasTan muSaobisas, aucilebelia mxedVelobaSi iqonioT

misi Semdegi sami ZiriTadi funqcia:

1. kartoTeka warmoadgens instruments, romelic gamoyenebul iqneba meTvalyureTa

mier saarCevno ubnebze arCevnebis dRes. amitom, siaSi Seyvanil yovel amomrCevels Tavisi

baraTi unda hqondes.

2. kartoTeka im amomrCevelTa sias mogcemT, romlebic mxars dauWeren Tqvens

partias.

kartoTeka Seicavs mniSvnelovan informacias, romelic gamoiyeneba:

• muSaobaSi amomrCevelTa registraciisTvis;

• TanaSemwe-moxaliseebisa da adgilobrivi agitatorebis saqmianobaSi;

• kandidatTa warsadgenad partiuli krebebis CatarebaSi;

• meTvalyureTa saqmianobaSi;

• arCevnebze amomrCevelTa daswrebis uzrunvelyofaSi;

• SemowirulobaTa SegrovebaSi.

aucilebeli damxmare saSualebebi

• saarCevno ubnis sqema;

• registrirebul amomrCevelTa yvelaze ufro axali sia;

• sufTa registrirebuli baraTebi

amomrCevelTa kartoTekis Sedgena

• CamoiareT Tqveni saarCevno ubnis yoveli sacxovlebeli saxli da saarCevno

ubnis sqemaze aRniSneT TiToeuli maTganis misamarTi. metad mniSvnelovania

gaakeToT es pirvel rigSi. Tu Tqven SeudgebiT kartoTekaSi informaciis

Setanas amomrCevelTa siidan, SeiZleba gamogrCeT yvelaze mniSvnelovani mizani

– Tqveni mxardamWer pirTa gamovlena;

• CawereT misamarTi yoveli calkeuli baraTis zeda nawilSi;

• aRniSneT saarCevno ubnis nomeri baraTis zeda marjvena kuTxeSi;

• baraTze miuTiTeT amomrCevelTa siaSi Setanili yoveli piris saxeli, gvari da

misamarTi;

• yoveli saxelisa da gvaris Semdeg yovel baraTze miuTiTeT `registrirebulia~

da aRniSneT misi partiuli kuTvnileba, Tu is cnobilia;

• yoveli baraTis zeda marjvena kuTxeSi miuTiTeT nebismieri im satelefono

nomrebidan, romlebic daasaxela amomrCevelma saarCevno ubanze registraciis

dros;

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• SeitaneT baraTSi telefonis nomrebi, romlebic miTiTebuli ar aris

amomrCevelTa siaSi;

• gamoiyeneT satelefono cnobari;

• Semdeg gadaaxarisxeT baraTebis jgufebi alfavitiT quCebis dasaxelebis

mixedviT;

• alfavitiT Calagebuli baraTebis meore kompleqti SeiZleba sasargeblo

aRmoCndessaarCevno ubanze myof meTvalyureebisTvis an saarCevno ubanze

amomrCevelTa gamocxadebis uzrunvelsayofad.

damatebiTi kartoTekebi

Cveulebriv, partiis mxridan kandidatebis wardgenis an uSualod arCevnebis dRis

win unda miiRoT amomrCevelTa axali siebi adgilobriv saarCevno komisiidan.

amomrCevelTa axali siebis miRebis Semdeg maSinve SeitaneT cvlilebebi da

damatebebi Tqvens kartoTekaSi.

amomrCevelTa ganwyobilebis dadgena

amomrCevelTa ganwyobilebis dadgena mdgomareobs maTi ganzraxvebis garkvevaSi da

maT Soris potenciuri momxreebis gamovlenaSi yovel konkretul raionSi. amgvari

samuSao xSirad saagitacio samuSaosTan, sainformacio-propaganduli literaturis

gavrcelebasTan da amomrCevlebTan individualur gasaubrebasTan erTad tardeba, romelTa

msvlelobaSi maT ganemartebaT partiis an kandidatis poziciebi sxvadasxva sakiTxze.

aRniSnuli saqmis warmateba mniSvnelovnad aris damokidebuli amomrCevelTa sruli da

zusti siis arsebobaze. amomrCevelTa ganwyobilebis dadgena unda xdebodes arCevnebis

dRemde sul cotaTi adre, amave dros saarCevno kampaniis organizatorebs unda hqondeT

drois garkveuli maragi, raTa SeeZloT miRebuli informaciis gamoyeneba.

amomrCevelTa ganwyobilebis gamovlenis tradiciul meTods warmoadgens

amomrCevelTa Semovla maTi sacxovrebeli adgilis mixedviT. aseT samuSaos yvelaze

saukeTeso Sedegebi aqvs, Tu mas atareben adgilobrivi macxovreblebis ricxvidan

gamosuli aqtivistebi.

nebayoflobiTi TanaSemweebi winasaarCevno kampaniis dros gaivlian yvela quCas,

Sedian yvela saxlSi da gamokiTxaven macxovreblebs. bunebrivia, rom adamianebi ufro

gulisxmierni iqnebian, rodesac maT daxmarebisaTvis mimarTavs adamiani, romelsac isini

icnoben da pativs scemen, vidre ucnobi. amomrCevelTa kargad gaazrebuli da

organizebuli Semovla gamoiyureba rogorc mezoblebis an kargi nacnobebis saubari,

romlis drosac isini msjeloben maTTvis axlo sakiTxebze.

amomrCevelTa zogierTi tipiuri sakiTxi, romelzec pasuxis gasacemad Tqven mzad unda

iyoT

sad vaZlev xmas?

50

ra nomeria Cemi saarCevno ubani?

rodis Sedgeba arCevnebi? yvelas SeuZlia Tu ara xmis micema?

rogoria Tqveni partiis programa? (Tqven SegiZliaT uzrunvelyoT amomrCeveli

Tqveni partiis mier mowodebuli literaturiT).

vin arian kandidatebi da ras warmoadgens maTi platforma? (damatebiTi

informaciis misaRebad mimarTeT kandidats an organizacias, romelmac is waradgina).

ra SemiZlia gavakeTo, rom daxmareba gauwio Cems partias?

aris Tu ara maxloblad raime klubebi, romlebsac mxars uWers Tqveni partia?

rogor SemiZlia gavxde maTi wevri?

sad SeiZleba miviRo etiketi da samkerde niSani Tqveni partiis simbolikiT,

agreTve sxva saagitacio masalebi?

vin aris partiis Tavmjdomare, Tavjdomaris moadgile, partiis mdivani?

vin aris partiaSi pasuxismgebeli Cvens saarCevno ubanze?

rogor unda gavigo, registrirebuli var Tu ara xmis misacemad?

rogor gaviaro xmis misacemad registracia?

sad gaviaro xmis misacemad registracia?

rogor unda moiqceT amomrCevelTa Semovlis dros

• mokled gamoTqviT Tqveni mosazrebani, yuradRebiT mousmineT mosaubres.

• iyaviT megobrulni: Tqveni mosaubre – Tqveni megobaria, miuxedavad partiuli

kuTvnilebisa.

• Tu SesaZlebelia, ecadeT upasuxoT yvela SekiTxvas. Tu Tqven ar SegiZliaT

pasuxi gasceT romelime SekiTxvaze, gulaxdilad aRiareT es, SepirdiT, rom

gaigebT pasuxs da mogvianebiT SeatyobinebT. amgvarad, Tqven sababi geqnebaT,

kidev erTxel ewvioT amomrCevels.

• Tu SesaZlebelia, dautoveT saagitacio masalebi.

• saubrisas SeexeT mxolod ZiriTad partiul principebs, da nu SeiWrebiT

konkretul problemebSi.

• dautoveT amomrCevels adgilobrivi partiuli xelmZRvanelobis saxelebi da

gvarebi, da agreTve telefonis nomrebi.

ras unda moeridoT amomrCevlebTan muSaobisas

• nu SeexebiT sakamaTo sakiTxebs.

• nu gamarTavT debatebs.

• nu ikamaTebT.

51

• nu gamoTqvamT agdebul SeniSvnebs nebismieri kandidatis, organizaciis an

Tanamdebobrivi pirebis misamarTiT, romlebic dakavSirebuli arian Tqvens

partiasTan.

• nu ityviT sxva partiebis kandidatebis Sesaxeb nurafers, risi damtkicebac ar

SegiZliaT.

• nu gamoiwvevT Tqvendami mtrul damokidebulebas.

kargi da saimedo satelefono qselis arsebobisas, amomrCevelTa ganwyobilebis

gamovlena SeiZleba telefonis saSualebiTac. aRniSnuli meTodis upiratesoba imaSi

mdgomareobs, rom is amomrCevelTa meti raodenobis mocvis saSualebas iZleva garkveuli

drois ganmavlobaSi. mis naklovanebad iTvleba piradi kontaqtis ararseboba, romelic

damaxasiaTebelia amomrCevelTa SemovlisaTvis maTi sacxovrebeli adgilis mixedviT.

amomrCevelTa Semovla sacxovrebeli adgilis mixedviTEmaTi ganwyobilebis

gamosavlenad SeiZleba Catardes xangrZlivi drois ganmavlobaSi, an Semoifarglos erTi-

ori dRiT. igi moiTxovs didi raodenobiT adamianebis mozidvas da amitom yvelaze ufro

efeqturia aqtivistTa farTo qselis arsebobisas.

kandidatis an partiis Sesaxeb propaganduli literaturis gasavrceleblad

arsebobs sami ZiriTadi xerxi.

gavrceleba partiuli organizaciis meSveobiT. masalebi miewodeba partiuli

organizaciis Tavmjdomares, romelic Tavis Tavze iRebs maT gavrcelebas.

magaliTad, propaganduli masalebi miewoda adgilobrivi partiuli organizaciis

Tavmjdomares seqtemberSi miTiTebiT, rom man daasrulos maTi gavrceleba arCevnebis

dRisaTvis (radganac arCevnebis damTavrebis Semdeg isini aravis aRar dasWirdeba). xolo

arCevnebamde bolo sami kviris ganmavlobaSi Tavmjdomare Caabavs am muSaobaSi

nebayoflobiTi TanaSemweebis mTel qsels, raTa miawodon propaganduli literatura

yovel amomrCevels.

elviseburi gavrceleba. masalebi vrceldeba erToblivi masirebuli ZalisxmeviT

erT dReSi. es xerxi yvelaze ufro efeqturia uSualod arCevnebis win, rodesac

masalebSi moyvanili informacia yvelaze ufro aqtualuria, da aris imis SesaZlebloba,

rom Seikribos aqtivistebis sakmao raodenoba aseTi farTomasStabiani kampaniis

Casatareblad.

gavrceleba fostiT. saimedo safosto samsaxuris arsebobisas propaganduli

literatura SeiZleba gavrceldes fostiTac. es gansakuTrebiT moxerxebulia

mosaxleobis yvelaze didi simWidrovis mqone adgilebSi, sadac aqtivistTa raodenoba

SeiZleba sakmarisi ar aRmoCndes. magram fostiT masalebis dagzavnisas ikargeba piradi

urTierTobis elementi.

52

RonisZiebebi arCevnebis dRes

saarCevno kampaniebi, romlebSic vercerTma metoqem ver miiRo gadamwyveti

upiratesoba, SeiZleba mogebul an wagebul iqnas arCevnebis dRes.

RonisZiebebi, romlebic tardeba arCevnebis dRes, amomrCevlebTan muSaobis

programis mniSvnelovan nawils warmoadgenen. amomrCevelTa ganwyobilebis dasadgenad,

Tqvens mier Catarebulma samuSaom SesaZlebeli gaxada gamovlenil iqnas is moqalaqeebi,

romlebic upiratesobas aniWeben Tqvens kandidats. arCevnebis dRes sasargeblo iqneba

SeaxsenoT maT, rom xma miscen Tqvens kandidats. partiis momxreebisadmi mxardaWeris

Sesaxeb TxovniT mimarTva agrZnobinebs maT, rom Tqven Zalian afasebT maT mxardaWeras da

ar aRiqvavT amas, rogorc Cveulebriv ambavs. garda amisa, Tqveni mimarTva SeiZleba iyos

maTTvis kidev erTi damatebiTi stimuli, imisTvis rom xma miscen Tqvens kandidats.

yovelTvis, roca es SesaZlebelia agitatori arCevnebis dRes kidev unda ewvios im

raions, sadac man amomrCevelTa gamokiTxva Caatara. gaanawileT da gaagzavneT Tqveni

xalxi raionebSi maTi sacxovrebeli adgilis mixedviT. Tu arCevnebis dRes, amomrCevlebi

Sexvdebian agitators, romelic adre arasodes ar unaxavT, SeiZleba ifiqron, rom maT

azrs araviTar did yuradRebas ar aqceven. piriqiT, mezoblis viziti, romelsac igive

problemebi aRelvebs, rac mTeli raionis macxovreblebs, yvelaze saukeTesod moaxdens

amomrCevelTa aqtiurobis stimulirebas.

4. sazogadoebrivi organizaciebis mxardaWeris mopoveba

Tu winasaarCevno kampaniis msvlelobaSi yvelaze organizebuli da gavleniani

adgilobrivi sazogadoebrivi organizaciebisa da jgufebis mxardaWeris Sepirebas

moaxerxebT, maSin aseTi kampania, rogorc wesi, gamarjvebisken migiyvanT. winasaarCevno

kampaniis organizatorebis winaSe mdgom amocanaTa Soris erT-erTi ZiriTadi imaSi

mdgomareobs, rom miaRwioT kandidatis sajaro mxardaWeras damoukidebeli da romelime

partias miukuTvnebeli sazogadoebrivi jgufebis xelmZRvanelTa mxridan, romlebic

Camoayalibeben karg Sexedulebas kandidatis Sesaxeb TavianT wevrTa Soris.

nu daviviwyebT erT ubralo WeSmaritebas: `is, rasac Cven TviTon Cvens Tavze

vityviT, undoblobas iwvevs. is, rasac Cvenze amboben sxvebi, aRiqveba, rogorc simarTle.

(`adamianebs axasiaTebT midrekileba eWvi SeeparoT imis WeSmaritebaSi, rasac Cven TviTon

vambobT Cvens Tavze, magram advilad daijereben imas, rasac sxvebi amboben Cvenze~).

Cveni midgoma, usaTuod, upiratesobas aniWebs amomrCevlebTan uSualo kontaqts da

Zalisxmevis koncentrirebas im sazogadoebriv jgufebze da amomrCevelTa blokebze,

romlebsac realurad SeuZliaT arCevnebze gamarjvebas Seuwyon xeli.

metad mniSvnelovania, rom kandidatis sazogadoebrivi mxardaWeris formirebis

samuSao daevalos avtoritetul da politikaSi gamocdilebis mqone muSaks. mas unda

SeeZlos, rom amomrCevlebTan muSaoba warmarTos ara sxvadasxva politikuri partiebis

ubralo metoqeobis farglebSi, aramed konkretul saarCevno olqSi mcxovreb pirTa

ideologiuri, profesionaluri, eTnikuri, religiuri da sxva maxasiaTebeli niSnebis

53

gaTvaliswinebiT. rac ufro adre daiwyeba aseTi samuSao, warmatebis miT ufro meti Sansi

geqnebaT.

kandidatisaTvis sazogadoebrivi mxardaWeris uzrunvelyofis RonisZiebaTa

ganxorcielebis momzadebisas, aucileblad unda gadaiWra sami mTavari amocana:

1. im sazogadoebrivi jgufebisa da organizaciebis gamovlena, romlebsac

SeeZlebaT xeli Seuwyon Tqvens winasaarCevno kampanias amomrCevelTa xmebis mozidviT,

masobrivi sainformacio saSualebebis yuradRebiT da fuladi SemowirulobebiT.

2. zemoaRniSnulTagan iseTi jgufebis an organizaciebis dadgena, romlebsac

yvelaze meti mniSvneloba aqvT arCevnebSi gamarjvebisaTvis.

3. samuSao gegmis Sedgena, romelic mimarTulia arCeuli jgufebis mxardaWeris

mopovebaze.

risTvis aris saWiro samuSao gegma, sazogadoebrivi organizaciebis mxardaWeris

mosapoveblad?

1. kandidatis mxardamWeri jgufebis formirebis kargad SemuSavebulma da

energiulma programam SeiZleba gadamwyveti roli iTamaSos misi gamarjvebisTvis. kargad

gaazrebul programas unari Seswevs uzrunvelyos TqvenTvis warmatebuli winasaarCevno

kampaniis sami ZiriTadi Semadgeneli:

• amomrCevelTa xmebi;

• gaSuqeba masobrivi informaciis saSualebebSi;

• fuladi Semowirulobani.

2. amgvari programa saSualebas iZleva maqsimalurad gamoiyenoT Tqveni

mokavSireebis SesaZleblobebi da gaaRvivoT adre pasiuri amomrCevlebis aqtiuroba.

arsebobs oTxi kriteriumi imisaTvis, rom ganisazRvros, romel sazogadoebriv

jgufebze umjobesia moaxdinoTYZiriTadi Zalisxmevis koncentrireba:

1. Seswevs Tu ara unari mocemul jgufs xeli Seuwyos Tqvens gamarjvebas?

SeiZleba Tu ara misma mxardaWeram mogitanoT amomrCevelTa xmebi, masobrivi informaciis

saSualebebis yuradReba da fuladi Semowirulobani?

2. sakmarisad mravalricxovania Tu ara is, rom tyuilad ar daxarjoT masze dro?

3. SegwevT Tu ara unari monaxoT Sexebis wertilebi, romlebzec SeiZleba

dafuZndes Tqveni TanamSromloba?

4. arsebobs Tu ara am jgufebTan efeqturi urTierTobis saSualeba?

saWiroa upiratesoba mianiWoT im sazogadoebriv jgufebTan muSaobas, romlebic,

tradiciulad sxva politikuri partiebis momxreebs warmoadgenen, magram mzad arian

iTanamSromlon TqvenTan.

54

sapaeqro winasaarCevno kampaniis msvlelobaSi kandidatis mxardamWeri jgufebis

formirebis kargad SemuSavebulma da energiulma programam SeiZleba gadamwyveti roli

iTamaSos. Tqveni programa iseTnairad unda SeadginoT, rom maqsimalurad gamoiyenoT

Tqveni mokavSireebis SesaZleblobebi da gaaRvivoT adre pasiuri amomrCevlebis aqtiuroba.

qvemoT mogyvavs im mniSvnelovani SeRavaTebis nusxa, romelTa miRebas Tqven

SeZlebTGsazogadoebriv jgufebTan muSaobis amgvari programis efeqturi ganxorcielebis

Sedegad. sazogadoebriv jgufebTan muSaobisas Tqven SegiZliaT miiRoT:

1. sajaro gancxadebebi kandidatis mxardaWeris Sesaxeb avtoritetul pirTa

mxridan;

2. fuladi Semowirulobebis modena winasaarCevno kampaniis fondSi;

3. amomrCevelTa ricxvis gazrda, romlebic mzad arian xma miscen Tqven kandidats;

4. kontaqti (fostiT, telefoniT, masobrivi informaciis dainteresebuli

saSualebebis meSveobiT) avtoritetuli, romelime partiisgan damoukidebeli adgilobrivi

sazogadoebrivi jgufebis amomrCevlebTan yovelgvari materialuri danaxarjebis gareSe

Tqveni mxridan.

5. sazogadoebrivi organizaciebis wevrTa nusxebis miReba amomrCevlebTan pirdapiri

urTierTobisTvis winasaarCevno kampaniis msvlelobisas.

6. adgilobrivi sazogadoebrivi organizaciebis sakuTari sainformacio

saSualebebis, anu beWdviTi gamocemebis, krebulebis, agreTve satelefono da safosto

kavSiris xelmisawvdomoba.

7. damatebiTi Zalebis mozidva winasaarCevno kampaniaSi monawileobis misaRebad an

nebayoflobiT TanaSemweTa rigebis Sevseba.

8. sarezervo gamomsvleTa momzadeba kampaniis RonisZiebebisaTvis.

9. mocemuli jgufebis mier Tqveni metoqis mimarT sazogadoebrivi ukmayofilebis

generireba.

im sazogadoebrivi jgufebisa da organizaciebis gamovlena, romlebsac unari

SeswevT xeli Seuwyon winasaarCevno kampaniis warmatebas.

SeuZlebelia miviRoT swori gadawyvetilebebi imis Sesaxeb, Tu amomrCevelTa

romel blokebsa da jgufebze unda movaxdinoT Cveni muSaobis koncentrireba maSin,

rodesac ar aris cnobili maTi namdvili raodenoba, problemebi, romlebic maT

ainteresebT da maTi SesaZleblobebi mxardaWera gagiwion winasaarCevno kampaniis

warmatebiT damTavrebSi.

moviyvanoT baraTis formularis nimuSi, romelic SeiZleba iqnasYgamoyenebuli

saarCevno olqis sazogadoebrivi Zalebis analizisa da aRricxvisaTvis, da agreTve baraTi

erT-erTi sazogadoebrivi organizaciis monacemebiT, romlebic Sevsebul iqna wina

saarCevno kampaniis dros.

55

jgufebis gansazRvra, romlebTanac saWiroa samuSaos Catareba

mas Semdeg, roca Tqven daamTavreT muSaoba arsebuli sazogadoebrivi jgufebisa da

moZraobebis gamosavlenad, SegiZliaT gadawyvetileba miiRoT, maTTgan romelTan unda

daiwyoT muSaoba.

mocemuli gadawyvetilebis miRebisas unda gaiTvaliswinoT, agreTve Semdegi

momentebi:

• ra wvlili SeiZleba Seitanos Tqvens gamarjvebaSi mocemulma jgufma? –

SeZlebs Tu ara is moizidos TqvenTvis amomrCevelTa damatebiTi xmebi? –

SeZlebs Tu ara is fuladi Semowirulobis gakeTebas an kampaniis fondSi

saxsrebis Segrovebis mxardaWeras? – Seswevs Tu ara mas unari, moizidos

masobrivi informaciis saSualebebi?

• aris Tu ara is sakmaod didi, raTa gamarTlebul iqnas masze daxarjuli dro?

• gaqvT Tu ara Sexebis wertilebi, romlebic TqvenTan TanamSromlobaSi

daaintereseben mas?

• arsebobs Tu ara am jgufze efeqturi gavlenis saSualeba?

• yvelaze xSirad ufro mizanSewonilia ZiriTadi Zalisxmevis koncentrireba

moaxdinoT iseT jgufebze, romelTa wevrebi simpaTias gamoxataven Tqveni

kandidatis mimarT, magram tradiciulad mxars uWeren romelime sxva partias.

amomrCevelTa garkveuli jgufisadmi mimarTvis unari maTTvis saintereso

sakiTxebTan dakavSirebuli programiT, usaTuod, mniSvnelovan instruments warmoadgens

sazogadoebriv jgufebTan muSaobaSi.

maSin, rodesac masobrivi informaciis saSualebebSi Tavisi programuli

Sexedulebebis gadmocemisas kandidati im sakiTxebs unda Seexos, romlebic farTo

sazogadoebas ainteresebs, amomrCevelTa viwro jgufebisadmi mimarTvebSi mas SeuZlia iyos

ufro konkretuli da specifiur problemebze isaubros, da amasTan, imis SiSi ar hqondes,

rom sxva amomrCevelTa interesebs Seexeba.

sajaro gancxadebebi kandidatis mxardaWeris Sesaxeb

iSviaTia, rom vinme gamovides gancxadebiT kandidatis mxardaWeris Sesaxeb,

rodesac misTvis es ar uTxovniaT. bevri sazogadoebrivi jgufi, gansakuTrebiT adgilebze,

arasodes ar gamosula kandidatis sajaro mxardaWeriT imitom, rom maTTvis amis Sesaxeb

arasodes ar uTxoviaT.

1990 wlis yvelaze warmatebuli winasaarCevno kampaniaTagan zogierTi am mxriv

gansakuTrebiT aqtiuri iyo. am kampaniebis msvlelobisas specialurad iniSnebodnen

adamianebi, romlebic pasuxismgebelni iyvnen amomrCevelTa met-naklebad organizebuli

jgufebisagan sajaro mxardaWeris miRebaze TavianTi kandidatisaTvis. am mxriv, aseTi

mxardaWeris miReba yvelaze iolia im kandidatebisaTvis, romlebic moqmedebdnen ama Tu im

jgufis interesebidan gamomdinare.

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sajaro gancxadebebi kandidatis mxardaWeris Sesaxeb amomrCevelTa sxvadasxva

jgufis mxridan SeiZleba aqtiurad iqnas gamoyenebuli.

isini gansakuTrebiT sasargebloa, rodesac maTi raodenoba didia. zogierT

SemTxvevaSi ama Tu im jgufs SeuZlia gamoxatos Tavisi mxardaWera, magram arasodes ar

gamoacxados amis Sesaxeb sajarod. xolo Tqven ubralo gancxadeba ki ar gWirdebaT

mxardaWeris Sesaxeb, aramed aucilebelia, rom jgufis xelmZRvanelobam gamudmebiT

Seaxsenos amis Sesaxeb Tavis wevrebs fostis, Tavisi beWdviTi organos da a.S. meSveobiT.

Tu Tqven avtoritetuli sazogadoebrivi jgufebis mxardaWera miiReT, magaliTad,

im jgufebis, romlebic xelisuflebis struqturebSi TaRliTobis, gaflangvis da Tavisi

uflebebis borotad gamoyenebis winaaRmdeg ibrZvian, Tqven SegiZliaT CarToT es

informacia Tqvens agitacia-propagandul literaturaSi, amomrCevlebisadmi werilebSi,

pres-relizebSi da masobrivi informaciis saSualebebSi ganTavsebul fasian reklamaSic ki.

sajaro gancxadebebi mxardaWeris Sesaxeb SeiZleba agreTve aRmoCndes dacvis

efeqturi saSualeba. Tu TqvenTvis cnobili gaxda, rom Tqveni metoqe apirebs Tqvens

dadanaSaulebas metismetad rbil poziciaSi damnaSaveobasTan brZolis mimarT, TqvenTvis

metad mniSvnelovani iqneba iseTi jgufebis mxardaWeris Sepireba, romlebic cnobilia

Tavisi Seupovari poziciiT mocemuli sakiTxisadmi.

TqvenTvis sakvanZo mniSvnelobis mqone jgufebis dainteresebis gazrda.

bevri sazogadoebrivi jgufis daintereseba SeiZleba gaizardos, Tu uyuradRebod

ar datovebT or rames – poziciaTa erToblioba da kontaqtebis uwyvetoba.

1. poziciaTa erToblioba

sazogadoebrivi jgufebis umravlesoba, bunebrivia, im politikuri moRvaweebisaken

miiRwvis, romlebic mzad arian gadawyviton am jgufebisTvis mniSvnelovani sakiTxebi.

im SemTxvevebis garda, rodesac romelime jgufis da Tqveni kandidatis poziciebi

diametrulad erTmaneTis sawinaaRmdegoa TiTqmis yvela sakiTxis mimarT, yovelTvis

SeiZleba moinaxos iseTi sakiTxebi, romlebzec Tqveni poziciebi erTmaneTs daemTxveva.

magaliTad, aSS-s senatSi erT-erTi winasaarCevno kampaniis dros, erT-erTi

kandidatisaTvis aucilebeli iyo protestant amomrCevelTa mxardaWeris Sepireba,

amisaTvis misi winasaarCevno kampaniis organizatorebma gaanalizes 20 sxvadasxva

sakiTxebis Semcveli nusxa da daadgines 5 maTgani, romlebzec kandidatisa da

protestantTa Temis poziciebi daemTxva erTmaneTs. swored, es 5 sakiTxi arCeul iqna,

rogorc sakvanZo, mocemuli kategoriis amomrCevlebTan muSaobisas.

im SemTxvevebSi, rodesac Tqven saqme gaqvT garkveuli ideologiuri poziciebis

mqone jgufebTan, metismetad mniSvnelovania iseTnairad aagoTETqveni muSaoba maTTan, rom

SeexoT mxolod im sakiTxebs, romlebic interess warmoadgenen maTTvis, da nuraviTar

SemTxvevaSi nu SeecdebiT CamoayaliboT qveynis momavlis Tqveneuli xedva an nu isaubrebT

imaze, rac mniSvnelovania mxolod TqvenTvis.

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2. kontaqtebis uwyvetoba

bevri sazogadoebrivi jgufi kontaqtSi Sedis kandidatis warmomadgenlebTan an

winasaarCevno kampaniis Catarebis StabTan da amasTan, mikerZoebuli azri gaaCnia imis

Sesaxeb, rom aravin ar apirebs seriozulad mis aRqmas an xelmZRvanelobidan aravis ar

eqneba masTan Sexvedris survili. amitom, metad mniSvnelovania uzrunvelyoT TqvenTan

regularuli urTierTobis SesaZlebloba im jgufebisaTvis, romlebsac didi mniSvneloba

aqvT Tqveni winasaarCevno kampaniis warmatebisTvis.

aucilebelia agrZnobinoT sazogadoebriv jgufebs, romlebic Tqvens winasaarCevno

kampaniaSi mniSvnelovan rols TamaSoben, rom isini mTeli kampaniis ganuyofel nawils

warmoadgenen. nu afiqrebineT, rom maT angariSs ar uweven an aRiqvaven, rogorc meore

sortis adamianebs. aseTi jgufebis xelmZRvanelebs kandidatTan da kampaniis menejerTan

perioduli Sexvedris SesaZlebloba unda hqondeT, xolo maT Txovnebs Sexvedris Sesaxeb

Zalian seriozulad unda miudgeT.

winasaarCevno kampaniebi, rogorc wesi, ramodenime kargad organizebuli

sazogadoebrivi jgufis mxardaWeras eyrdnobian. im SemTxvevebSi, rodesac winasaarCevno

kampaniis Casatareblad adamianTa raodenoba sakmarisi ar aris, amis mizezi, upirveles

yovlisa, imaSi mdgomareobs, rom organizatorebma saerTod ar mimarTes daxmarebis

TxovniT, an mimarTes, magram ara imaT, visTvisac unda miemarTaT.

momzadeba arCevnebis dRisaTvis

amomrCevelTa registraciis damTavrebis Semdeg adgilobrivi partiuli

organizaciis xelmZRvaneli unda Seudges uSualo momzadebas arCevnebis dRisaTvis. es

mcire drois periodi unda mieZRvnas saarCevno kampaniebis Catarebasa da agitacias

kandidatis sasargeblod. Tqven SeiZleba dagavalon samuSao, romelic mdgomareobs

amomrCevelTa damokidebulebis dadgenaSi garkveuli kandidatebis mimarT.

adgilobrivi partiuli organizaciis krebebi

arCevnebis karibWesTan adgilobrivi partiuli organizaciis xelmZRvanelma unda

Caataros, sul cota, erTi kreba mainc adgilobrivi partiuli organizaciis aqtivTan.

krebaSi monawileoba unda miiRon:

• saarCevno komisiis wevrebma;

• moxaliseebma, romlebic imuSaveben arCevnebis dRes;

• meTvalyureebma saarCevno ubnebze.

am droisaTvis, yoveli muSakisTvis dasaxul unda iqnas garkveuli amocanebi. garda

amisa, unda Catardes maTi momzadeba arCevnebis dRisaTvis.

CaatareT aqtivistebis instruqtaJi Semdeg sakiTxebze:

• amomrCevelTa siebis momzadeba;

• satelefono saubrebis wesi;

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• meTvalyuris muSaoba saarCevno punqtSi;

gaanawileT movaloebebi aqtivistTa Soris:

• kurierebi;

• mZRolebi;

• isini, vinc amomrCevelTa bavSvebs mixedaven arCevnebis dRes.

5. winasaarCevno blic-kampania

winasaarCevno blic-kampania – msxvilmasStabiani, brwyinvaled organizebuli,

erTdRiani an ordRiani (uqme dReebSi) kampaniaa, romelic nebayoflobiTi TanaSemweebis

mniSvnelovnad aqtiur monawileobas iTvaliswinebs da amomrCevelTa Semovlis meTodiT

tardeba.

blic-kampaniis upiratesobani:

1. iTvaliswinebs didi raodenobis nebayoflobiTi TanaSemweebis monawileobas, rac

niSnavs muSaobaSi mravali xalxis Cabmas, romlebic dainteresebulni arian Tqveni

winasaarCevno kampaniis warmatebaSi.

2. kargad organizebuli blic-kampania warmoadgens maRalefeqtur, sayovelTao

yuradRebis mimpyrob kampanias. imisda mixedviT, rac nebayoflobiTi TanaSemweebi, xolo

zogierT SemTxvevaSi TviTon kandidatic, piradad axorcieleben amomrCevelTa Semovlas,

winasaarCevno kampania sul ufro da ufro Zlieri xdeba.

3. blic-kampania amomrCevlebTan kavSiris swrafad damyarebis saSualebas iZleva.

moxerxebulad organizebuli blic-kampania imis SesaZleblobas iZleva, rom Tqvenma

mimarTvebma, mowodebebma da lozungebma drois mcire vadebSi miaRwios amomrCevelTa did

raodenobamde umciresi materialuri danaxarjebiT, winasaarCevno kampaniis Catarebis

nebismier sxva xelmisawvdom meTodTan SedarebiT. igi, agreTve kandidatis avtoritetis

gamagrebis SesaZleblobas iZleva, risTvisac misi mravalricxovan momxreTa

demonstrirebas axdens.

blic-kampaniis Casatareblad aucilebelia detaluri gegmis SemuSaveba da mravali

nebayoflobiTi TanaSemwis mozidva.

amomrCevelTa Semovlisas nebayoflobiTi TanaSemweebi gaavrceleben saagitacio

masalebs kandidatis Sesaxeb, TxovniT mimarTaven amomrCevlebs mxari dauWiron kandidats

da daafiqsireben amomrCevelTa pasuxebs.

blic-kampania SeiZleba ufro efeqturi gaxdes, Tu masTan erTdroulad

ganxorcieldeba plakatebis dayeneba sacxovrebeli saxlebis ezoebSi, didi plakatebisa da

afiSebis dayeneba quCebSi da agreTve, etiketebis gakvra fanjrebze da vitrinebze. es

moaxdens gansacvifrebel STabeWdilebas. quCaSi gamvleli amomrCeveli gaocebuli

warmoTqvams: `daujerebelia, SexedeT, ramdeni adamiania CarTuli winasaarCevno kampaniaSi,

SeuZlebelia, rom yvela isini cdebodnen an SecdomaSi iyvnen Seyvanilni, @albaT mec unda

dauWiro mxari~.

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Sexvedrebi warmoebaSi.

Sexvedrebi warmoebaSi – saukeTeso saSualebaa drois umokles SualedSi naxoT da

molaparakeba awarmooT adamianebis did raodenobasTan, romlebic saerTo saqmes

emsaxurebian. aseT RonisZiebebs SeiZleba sxvadasxva forma hqondes, SexvedriT da

gasasvlelSi xelis CamorTmeviT dawyebuli, organizebuli krebebiT, da samuSao saaTebSi

SromiT kolqtivebTan SexvedriT damTavrebuli. winaswar dagegmeT aseTi moqmedebebi. amaSi

SeiZleba daxmareba gagiwios Tqvenma erTerTma momxrem, romelic muSaobs SromiT

koleqtivSi.

aseTi Sexvedrebi sasurvelia moawyoT samuSao dRis dawyebamde da ara cvlis

damTavrebis Semdeg. gaxsovdeT, rom rac ufro naklebi dro darCeba samuSaos dawyebamde,

miT ufro naklebi xalisiT gaCerdebian muSebi da Caebmebian saubarSi.

saagitacio muSaoba quCaSi.

yvelaze moxerxebuli dro quCaSi saagitacio kampaniis Casatareblad – samuSao

dReebia dilis saaTebSi, rodesac xalxi samuSaoze midis, an sadilis saaTebSi. kandidati

da ori nebayoflobiTi TanaSemwe mainc, axorcieleben amgvar agitacias saqmiani da

savaWro kvartlebis yvelaze xalxmraval quCebSi. nebayoflobiTi TanaSemweebi avrceleben

saagitacio literaturas, mimarTaven gamvlelebs kandidatTan da sxva saorganizacio

daxmarebas uweven kandidats. kandidati xvdeba da esalmeba adamianebs.

satelefono centri.

rodesac politikasTan dakavSirebul adamianebs surT amomrCevelTa ganwyobileba

gaarkvion da Seityon, movlen Tu ara isini saarCevno ubanze, maSin mimarTaven satelefono

centrs. sinamdvileSi bevri politikuri moRvawe darwmunebulia, rom amomrCevelTa

ganwyobilebis dadgenis programis efeqturi CatarebisTvis satelefono centri

warmoadgens erTaderT misaReb saSualebas.

arCevnebamde ori TviT adre, winasaarCevno kampaniis satelefono centris muSaoba

kargad unda iyos awyobili. amisaTvis, unda SeirCes nebayoflobiTi TanaSemweebi,

romlebmac ukve gaarkvies, romeli amomrCeveli miscems xmas Tqvens kandidats da

moamzades aseT pirTa siebi. satelefono centri ukve iyo gamoyenebuli nebayoflobiTi

TanaSemweebis mosazidad sazogadoebrivi azris gamokiTxvis CatarebisTvis. mocemul etapze

mizanSewonilia satelefono centris gamoyeneba saagitacio zarebisTvis, xolo bolo

etapze ubnebze xmis misacemad amomrCevelTa gamocxadebis uzrunvelsayofad.

efeqturobis uzrunvelyofisaTvis satelefono centrebis muSaoba centralizebul

unda iqnas, muSaoba unda Catardes konkretul sistemaze pasuxismgebeli koordinatoris

xelmZRvanelobiT. telefonistebma unda gaiaron momzadeba da Seiswavlon amomrCevlebTan

saubris wesebi. satelefono centris muSaobis saaTebi mkveTrad unda iyos gansazRvruli,

arcerTi satelefono aparati ar unda mocdes.

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saagitacio zarebi Cveulebriv xorcieldeba im amomrCevlebTan, romlebsac

gadawyvetili ara aqvT, vis miscen xma, raTa daarwmunoT isini kenWi uyaron Tqvens

kandidats. mas Semdeg, rac amomrCevlebi ukve gamovlenilia, maT isev urekaven da

agitacias uweven kandidatis sasargeblod. aseTi samuSao gacilebiT efeqturia, rodesac

gamovlenilia im amomrCevelTa didi raodenoba, romlebsac gadawyvetili ara aqvT, vis

miscen xma.

saagitacio zarebis sxva maRalefeqtur formas warmoadgens e.w. `winasaarCevno

saagitacio zarebi~. amgvari zarebi arCevnebis dRemde xuTi dRiT adre keTdeba, raTa

Seaxsenon kandidatis mxardamWer amomrCevlebs kenWisyris aucileblobis Sesaxeb.

Cveulebriv, amomrCevlebs atyobineben informacias imis Sesaxeb, rodis iReba ubnebi xmis

misacemad da sad mdebareoben isini. aseve Seaxseneben imis Sesaxeb, rom maTi xmebi SeiZleba

iyos gadamwyveti arCevnebSi gamarjvebisaTvis.

winasaarCevno saagitacio zarebi keTdeba yvela amomrCevlebisTvis, rolebic

ganisazRvrnen, rogorc kandidatis momxreebi. Cveulebriv, satelefono centrebis

telefonistebi Camorekvas iwyeben, upirveles yovlisa, partiis mtkice momxreebTan,

magaliTad, partiis wevrebTan, xolo Semdeg sxva amomrCevlebTan – kandidatis

momxreebTan.

kariV. saarCevno kampaniis dafinanseba

sanam iarsebebs saarCevno kampaniebi, maTi dafinansebis aucileblobac iqneba. arc

erT partiul organizacias saSualeba ara aqvs Seasrulos Tavisi valdebulebebi

sazogadoebis winaSe Sesabamisi finansuri mxardaWeris gareSe.

fuladi saxsrebis SegrovebasTan dakavSirebuli mravali problema saarCevno

kampaniis cudi dagegmvis an daudevari organizebis Sedegs warmoadgens. sazogadoebrivi

azris gamokiTxvam uCvena, rom ruseTis bevr moqalaqes survili aqvs finansuri daxmareba

aRmouCinos garkveul politikur partias, magram maTTvis aravis da arasodes amis Sesaxeb

ar uTxovia. amgvari Txovna Sesabamisi Tanxis gamoyofis Sesaxeb unda modiodes Sesabamisi

pirisgan da Sesabamis momentSi. mxolod kargi finansuri gegmis arsebobisas da saTanado

organizebis SemTxvevaSi Tqven SeZlebT saWiro Tanxis Segrovebas.

1. saxsrebis Segrovebis strategiis SemuSaveba

fuladi saxsrebis Segrovebaze mimarTuli samuSao politikuri partiis yoveli

adgilobrivi ganyofilebis an kandidatis Stabis saqmianobis nawili unda gaxdes. ar unda

iqnes gaSvebuli xelidan arc erTi SesaZlebloba imisa, rom vinmes mimarToT TxovniT

finansuri mxardaWeris Sesaxeb.

magram, sanam sTxovdeT vinmes fuladi Senatanis Sesaxeb, mkveTrad unda

warmoidginoT mizezebi, romelTa gamo is moimoqmedebs amas. Tqven unda SeimuSavoT

saxsrebis akrefis iseTi strategia, romelic Tqveni politikuri kampaniis gegmiT an

biujetiT aris nakarnaxevi. jer kidev maSin, rodesac Tqven finansuri gegmis Sedgenas

SeudgebiT, warmodgenili unda gqondeT, Tu ramdeni fuladi saxsrebis Segroveba

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gWirdebaT da rodis unda daxarjoT es saxsrebi,. anu, Tqveni kampaniis miznebi da vadebi

saxsrebis Segrovebis mimarT unda ganisazRvros Tqveni politikuri kampaniis gegmiT.

jer kidev gadawyvetilebis miRebamde fuladi saxsrebis Segrovebis taqtikis

amorCevis Sesaxeb, Tqven sworad unda ganawyoT Tqveni Tavi da Tqveni organizacia am

procesis aucileblobisadmi. aq yvela saSualeba misaRebia, da rac ufro male daiwyebT,

miT ufro swrafad moimkiT Tqveni Zalisxmevis politikur nayofs.

politikaSi aris adamianebi, romlebic Tvlian, rom fulis Segroveba – sruliad

ucxo problemaa, romelTanac maT araviTari Sexeba ara aqvT. sinamdvileSi ki, yvelaferi

piriqiT aris. Tu Tqvens mier SemuSavebuli finansuri saxsrebis Segrovebis gegma moqmedi

ar aris, laparakic ar SeiZleba Tqveni politikuri kampaniis warmatebaze.

Tu Tqven gaqvT imis gegma, Tu rogor apirebT fulis daxarjvas (es ki

gansazRvrulia Tqveni politikuri kampaniis gegmiT) da Tqven gagaCniaT kargi saqoneli

(kandidati an partiuli platforma), romelic SegiZliaT gayidoT, CaTvaleT, rom xelT

gaqvT yvela instrumenti imisaTvis, rom moipovoT saxsrebi Tqveni operaciis warmatebis

uzrunvelsayofad.

ratom iZlevian fuls adamianebi

finansuri saxsrebis gegmis SemuSavebisas metad mniSvnelovania gaiazroT mizezebi,

romelTa gamo adamianebi akeTeben (an ar akeTeben) fulad Senatanebs politikuri

organizaciebis fondebSi.

politikuri kampaniis an partiuli organizaciis fondSi Setanili Tanxebi im

xarjTa nawils warmoadgenen, romlebic SeuZlia gaiRos garkveulma adamianma. naklebad

mosalodnelia, rom vinme gaimetebs saxsrebs, romlebic gaTvaliswinebulia ojaxis

mkurnalobisTvis an kvebisTvis. amitom, aq Tqven SejibrebaSi erTvebiT mxolod im

Tanxebis miRebaze, romlebis daxarjva did zians ar miayenebs adamianebs. da Tu, Tqven

pirvel rigSi SeecdebiT gaiazroT mizezebi, romelTa gamo isini gadawyvetilebas iReben

Semoitanon TavianTi Senatanebi, imis albaToba, rom Tqven ufro damarwmunebeli

aRmoCndebiT Tqvens sasargeblod agitirebis dros, gacilebiT gaizrdeba.

finansuri saxsrebis Segrovebis yvela RonisZiebis warmatebis safuZvels

warmoadgens saqmisadmi Tqveni piradi midgoma. iqneba es msxvili Semowirulobebis

mozidvis kampania, Tu calkeuli werili finansuri mxardaWeris gawevis TxovniT,

potenciurma sponsorma unda igrZnos Tavisi mniSvneloba da sjerodes, rom swored misi

Senatani gansakuTrebiT saWiroa Tqveni organizaciisaTvis.

ai, zogierTi im ZiriTad mizezTa Soris, romelTa gamo adamianebi finansur

daxmarebas uweven politikur organizaciebs:

piradi nacnoboba. isini piradad icnoben adgilobriv partiul liderebs,

adgilobriv kandidatebs an administraciis warmomadgenlebs, an finansuri komitetis

wevrebs.

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madlierebis grZnoba. maT surT aCvenon, Tu ramdenad afaseben garkveuli partiis

Zalisxmevas an politikas.

Cveva. isini regularulad uweven finansur daxmarebas politikur RonisZiebebs an

organizaciebs.

TviTgamoxatvis SesaZlebloba. maT surT Tavisi azris gamoTqmis SesaZlebloba

miiRon da iyvnen mosmenilni.

politikuri mosazrebani. maT surT garkveuli politikis cxovrebaSi gatareba,

romelic maT uSualod Seexeba.

filosofuri mosazrebani. isini eTanxmebian Tqveni partiis filosofias.

damokidebuleba sxva partiebis mimarT. isini ar eTanxmebian imas, rasac sxva

partiebi akeTeben (an SeiZleba gaakeTon arCevnebSi gamarjvebis SemTxvevaSi).

axla ki ganvixiloT zogierTi ZiriTad mizezTaSoris, romelTa gamo adamianebi ar

uweven finansur daxmarebas politikur organizaciebs:

maTTvis ar uTxovniaT amis Sesaxeb. maTTvis ubralod ar uTxovniaT. es nomer

pirvel mizezad rCeba, romlis gamo adamianebi ar uweven finansur daxmarebas politikur

organizaciebs.

maT gamocdileba ar gaaCniaT. isini miCveulni ar arian fulis micemas da ar

gamoimuSaves aseTi Cveva.

maT ar ician SemowirulobaTa zusti Tanxis Sesaxeb. maT aravin ar uTxra ra Tanxa

unda Semoitanon. maT ar ician ra Tanxas elian maTgan.

aradamarwmunebeli an uxaliso agitacia. maT ar gamoumuSavdaT motivacia, radgan

agitacia iyo arakoreqtuli da aradamarwmunebeli.

2. finansuri gegmis Sedgena

finansuri gegma im RonisZiebebs Seicavs, romelTa ganxorcieleba aucilebelia

imisaTvis, rom Segrovdes Tqveni organizaciis finansuri xarjebis dasafari Tanxa.

imisaTvis, rom SeimuSaoT finansuri gegma Tqven unda flobdeT or fuZemdebel dokuments:

politikuri kampaniis gegma da misi biujeti. gegmis SemuSavebis procesi sami etapisgan

Sedgeba:

1. gansazRvreT ras, rogor da rodis gsurT miaRwioT Tqven politikur kampaniaSi.

Tqveni politikuri kampaniis gegma unda Seicavdes yvela aucilebel RonisZiebas

warmatebis misaRwevad.

2. SeadgineT biujeti, romelic asaxavs yvela Tqven xarjs da Seicavs fuladi

saxsrebis Semosvlis droiT CarCoebs an vadebs, romlebic uzrunvelyofen Tqveni

politikuri miznebis Sesrulebas. biujeti giCvenebT, ra Tanxa dagWirdebaT gegmis

Sesasruleblad.

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3. SeimuSaveT im meTodebis ganmsazRvreli finansuri gegma, romlebsac Tqven

gamoiyenebT Tqveni biujetis dafarvisaTvis aucilebeli saxsrebis mosagroveblad.

finansuri gegma giCvenebT rogor SeZlebT Tqven fuladi saxsrebis Segrovebas saWiro

vadebSi.

Tu finansuri gegmis Sedgena, romelic aucilebeli saxsrebis Segrovebis

SesaZleblobas gaZlevT, ver moxerxdeba, SesaZloa, mTeli politikuri kampaniis gegmis

gadasinjva mogiwioT. finansuri gegma unda iyos agresiuli, magram, amave dros,

realisturi.

kargi finansuri gegma warmoadgens detalur da kargad gaazrebul dokuments,

romelic Sedgenilia konkretuli kampaniis gaTvaliswinebiT. kargi finansuri gegma unda

Seicavdes saxsrebis mogrovebis programebis idealur kombinacias, romlebic, maTi

Sesrulebis SemTxvevaSi, uzrunvelyofen aucilebeli saxsrebis Semosvlas dadgenil

vadebSi.

aucilebelia Tqveni SesaZleblobebis Sefaseba saxsrebis Segrovebis mimarT

erT-erT sakvanZo moments, romelic saSualebas iZleva SeafasoT im fuladi

saxsrebis moculoba, romelTa miRebas Tqven varaudobT da agreTve, fulis Segrovebis

yvelaze warmatebuli meTodebi, warmoadgens Tqveni organizaciis wina wlebis finansuri

wyaroebis gulmodgine analizis Catareba. aseTma analizma kargi warmodgena unda mogceT

imis Sesaxeb, Tu saidan SeiZleba Semovides Semowirulobebi, da agreTve saukeTeso gzebi,

romelTa saSualebiT SeiZleba am Semowirulobebis miReba.

am sakiTxebis gamokvlevisas SeiZleba gairkves, romeli meTodebi iyo ufro

warmatebuli warsulSi, da ratom.

amgvari gamokvlevebis Catarebisas aucilebeli iqneba pasuxi gasceT Semdeg

SekiTxvebs:

1. ra raodenobis fuladi saxsrebi iyo Segrovebuli warsulSi? rogoria

umciresi Tanxa, romelic Segrovda drois garkveuli periodis ganmavlobaSi? rogoria

udidesi? am kiTxvebze pasuxebi warmodgenas mogcemT imis Sesaxeb, ramdenad realuria

Tqveni miznebi, da agreTve imis Sesaxeb rogori Zalisxmeve dagWirdebaT maT realizaciaze.

2. rogori meTodebi iqna gamoyenebuli SarSan? ratom aRmoCnda zogierTi maTgani

ufro ukeTesi? gaesaubreT wina kampaniebis monawileebs maTgan gamocdilebis gadmoRebis

mizniT. SeiZleba Tqven wina wlebis Secdomebis Tavidan acileba SeZloT da gamoiyenoT

maTi warmatebebi.

3. vin gaakeTa fuladi Semowirulobebi warsulSi? SeiZleba Tqven xelidan

gauSviT oqros madani? TqvenTvis aseve zemdeti ar iqneba icodeT, romeli organizaciebi

Rebuloben Semowirulobebs qvelmoqmedebis adgilobriv programebze da adgilobrivi

saswavlo dawesebulebebisaTvis, raTa mimarToT maT rCevisaTvis da finansuri mxardaWeris

SesaZlo wyaroebisaTvis.

4. rogor xdeboda winandeli programebis ageba? Tqven dazogavT Tqvens dros da

aicilebT Tavis tkivils, Tu gadaiRebT warmatebiT wamowyebebs. amavdroulad, Tqven unda

moifiqroT axali midgomebic imisaTvis, rom momavalSi Tavidan aiciloT gacbunebuli

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kiTxvebi imis Taobaze, Tu ratom aRar muSaobs is meTodebi, romlebmac adre brwyinavle

rekomendaciebi moixveWes.

5. romeli kanonebi vrceldeba Tqvens mier SemuSavebul finansuri saxsrebis

Segrovebis programebze? gulmodgineT SeiswavleT yvela kanoni, romelsac Sexeba aqvs

Tqvens saqmianobasTan.

6. SemomwirvelTa romeli siebiT isargeblebT? hqonda Tu ara warsulSi

warmateba ama Tu im sias? ras warmoadgens Tqveni siebis Semosvlis wyaro?

qvemoT moyvanilia nebismieri kargi finansuri gegmis ganuyofeli komponentebi:

reziumes gverdi. Tqveni gegmis Sedgena daiwyeT erT gverdiani reziumeTi,

romelSic cal-calkea aRwerili finansuri saxsrebis Segrovebis yvela programa.

miuTiTeT saerTo Tanxa, romlis Segrovebas Tqven varaudobT, zednadebi xarjebi zemoT

aRniSnuli Tanxis Sesagroveblad, da agreTve mTeli programis saerTo Tanxa.

TxrobiTi nawili. aq aRwerili unda iyos programis arsi. saWiroa uCvenoT,

rogor aris dakavSirebuli erTamaneTTan kampaniis finansuri da politikuri gegmebi.

aRwereT zogadi finansuri strategia da agreTve is, Tu ranairad unda uzrunvelyos man

politikuri kampaniis strategia da politika. saWiroa CarToTYyoveli programis

detaluri aRwera (finansuri komitetis Semadgenloba, muSaoba msxvil donorebTan,

fostiT dagzavnis programa, sazogadoebrivi RonisZiebebi da a.S.).

informacia yoveli programis Sesaxeb unda Seicavdes: TariRs, organizacias, Temas,

dagzavnis moculoba, dagegmili saerTo da sufTa Semosavlebi, adamianebis saWiro

raodenoba da savaraudo xarjebis daaxloebiTi Tanxa.

gegma-grafiki. daxazeT gegma-grafiki yoveli TavisaTvis, romelic unda Seicavdes

finansuri komitetis TaTbirebis, piradi mimarTvebis dagzavnis da sazogadoebrivi

RonisZiebebis TariRebs, agreTve kampaniis pikebs da miznobriv vadebs. gegmis es nawili

SesaZlebels xdis gamoyofil iqnas yvelaze kritikuli periodebi da mTeli programis

realizebis Tvalyuris devnebis SesaniSnav saSualebas iZleva.

funqcionaluri movaleobebi. SeadgineT mokle funqcionaluri movaleobebi

finansuri saxsrebis SegrovebiT dasaqmebuli Tqveni gundis yoveli wevrisaTvis –

Tavmjdomarisa da finansuri komitetis wevrebisTvis.

masalebis nimuSebi. Tumca Tqven, SesaZloa, ver moaxerxebT Tqveni gundis

uzrunvelyofas masalebis sakmarisi raodenobiT saxsrebis Sesagroveblad, Tqven mainc

unda iqonioT SesaZlo SemomwirvelTa kartoTeka, iuridiuli aqtebis nusxebi da

konvertebi, romlebzec winaswar aris dabeWdili Tqveni organizaciis misamarTi, maSinac

ki, Tu Tqven ar geqnebaT mosawvevebisa da safosto gzavnilebis nimuSebi.

saSemosavlo uwyisi. es – 12-Tvian periodze Sedgenili samuSao dokumentia,

romelic giCvenebT, gadaWarbebiT asrulebT Tqven fulis Segrovebis gegmas, Tu, piriqiT,

CamorCebiT. CawereT navaraudevi sufTa da navaraudevi saerTo Semosavlebi or ganapira

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marcxena svetSi. Semdeg, yoveli Tvis bolos SeitaneT faqtiuri sufTa da faqtiuri

saerTi Semosavali marjvena svetebSi.

finansuri gegma – es qvaze amotvifruli warwera ki ar aris, aramed,

aucileblobis SemTxvevaSi, is unda Seswordes xarjebis an politikuri situaciis

cvlilebebis mixedviT.

3. finansuri saxsrebis Segrovebis taqtika

finansuri saxsrebis Segrovebis strategia unda Seicavdes, rac SeiZleba met

taqtikur gadawyvetilebas. finansuri programis warmateba ganisazRvreba adamianTa im

raodenobiT, rolebsac Tqven SegiZliaT ama Tu im xerxiT mimarToT finansuri

daxmarebisTvis. rac ufro met adamians gamokiTxavT, miT ufro meti Tanxis miRebas

SeZlebT.

finansuri komiteti

kargi adamianebi karg fuls agroveben. magram am ubralo winapirobis realizeba

metismetad Znelia. finansur komitetSi samuSaod saWiro adamianebis SerCeva uamrav dros

da did Zalisxmevas moiTxovs, magram es Zalisxmeva Tqvens kampanias Tavis nayofs moutans:

Tqven SeZlebT ufro meti adamianebis mozidvas, romlebic mzad arian gagiwion finansuri

daxmareba. saukeTeso warmatebebs Tanxebis SegrovebaSi is adamianebi aRweven, romlebsac

kontaqtebis farTo qseli gaaCniaT cxovrebis sxvadasxva sferos warmomadgenlebTan.

Zlieri safinanso komiteti iwyeba kargi Tavmjdomaridan. is unda iyos agresiuli da

dinamiuri natura, romelic uxerxulobas ar ganicdis xalxTan fuladi mxardaWeris

Sesaxeb TxovniT mimarTvisas. Tavmjdomare unda:

• iyos organizebuli;

• raionSi sargeblobdes popularobiT;

• iyos partiis an kandidatis erTguli;

• iqonios sakmarisi Tavisufali dro Tavisi samuSaos Sesasruleblad;

• iqonios, SeZlebisamebr, politikuri kampaniebis interesebSi saxsrebis

Segrovebis gamocdileba;

• hqondes survili iyos erT-erTi pirveli Semomwirveli an yvelaze msxvil

SemomwirvelTa rigSi.

finansuri komitetis mTavari valdebulebaa saarCevno kampaniis fondebis ZiriTadi

nawilis Segroveba. amis miRweva SeiZleba uSualod moqalaqeebTan, SemomwirvelTa

klubebSi mimarTvis gziT, da agreTve sazogadoebrivi RonisZiebebis organizebis

daxmarebiT. finansuri komitetis yoveli wevri mzad unda iyos gauwios kampanias piradi

finansuri mxardaWera da igive gaakeTebinos Tavis naTesavebsa da axloblebs.

finansur komitetSi, SesaZleblobisamebr, wardmodgenil unda iqnas adgilobrivi

sazogadoebis yvela fena. kriteriumebi, romelTa mixedviT xdeba kandidatebis SerCeva,

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unda Seicavdes iseT damaxasiaTebel niSnebs, rogoricaa, kandidatebis sqesi, maTi

kuTvnileba garkveul eTnikur, profesiul, rasobriv da religiur dajgufebebTan, da

agreTve sacxovrebeli adgilis geografiuli monacemebi.

potenciuri kandidatebis TvalnaTliv wyaros warmoadgens wina wlebis kampaniebis

ZiriTad SemomwirvelTa nusxa. adamianebs, romlebsac unari SeswevT didi Tanxebi

Semoswiron kampaniebs, zogjer didi fuladi saxsrebis Segrovebis unaric gaaCniaT.

saolqo an saerTo erovnuli politikuri kampaniebis fondebSi Semowirulobebis Semtani

msxvili Semomwirvelebi SeiZleba sasargebloni aRmoCndnen Tqvens mier organizebul

kampaniisTvisac.

politikuri kampaniebis gegma da amocanebi ganxilul unda iqnas komitetis

wevrebTan erTad. Tqven winaswar unda ganumartoT maT, ras eliT maTgan. metad

mniSvnelovania, rom es adamianebi CarTulni iyvnen zogad partiul saqmianobaSi imisaTvis,

rom maT gauCndeT Tqveni programebis cxovrebaSi gatarebis Sesabamisi motivacia da

survili, da amiT am programebis dafinansebaSi monawileobis miRebis survili.

saWiroa agreTve, sTxovoT maT Tavisi wvlili Semoitanon politikuri programis

SemuSavebaSi. bevr adgilobriv politikur organizaciaSi finansur komitets politikuri

kampaniis gegmis damtkicebis prerogativa gaaCnia. cxadia, rom finansuri komiteti ufro

aqtiurad imuSavebs saxsrebis Segrovebis im gegmis realizebaze, romlisac mis wevrebs

sjeraT.

finansuri komitetis TaTbirebi organizebul unda iqnas regularul safuZvelze.

komitetis pirveli TaTbiris dRis wesrigs unda warmoadgendes misi funqcionirebis wesis

ganxilva da yoveli misi wevris winaSe saxsrebis Segrovebis amocanis dasaxva. Semdgom

TaTbirebze mosmenil unda iqnas angariSebi dasaxuli amocanebis realizebis msvlelobis

Sesaxeb da ganixilos sxvadasxva specialuri proeqtebi da vadebi.

komitetis TanamSromelTa damsaxurebis aRiareba, maTi samuSaos Sefaseba da

informaciis gacvla maTi saqmianobis Sesaxeb, metad mniSvnelovania komitetis

funqcionirebisaTvis. warudgineT Tqveni TanamSromlebi adgilobriv politikur

liderebs da CarTeT isini Tqven politikur kontaqtebsa da saqmianobaSi.

moawyveT Tqveni partiis arCeul kandidatTa xSiri Sexvedrebi finansuri

komitetis wevrebTan. yovelTvis gaxsovdeT waxalisebis iseTi ubralo formebis,

rogoricaa sityvebi `gmadlobT~ da `Tqven SesaniSnavad SeasruleT Tqveni samuSao~,

qmediTobis Sesaxeb.

nurasdros gauSvebT xelidan SesaZleblobas Tqveni madliereba gamoxatoT

TqvenTvis esoden saWiro adamianTa jgufis mimarT. finansuri komitetis gareSe

SeuZlebeli iqneba kampaniis warmateba.

piradi urTierToba

finansuri saxsrebis Segrovebis yvelaze ufro efeqturi xerxi agebulia piradi

urTierTobebis safuZvelze. swori midgomis SemTxvevaSi piradi urTierToba saukeTeso

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xerxs warmoadgens, romelic umokles vadebSi mniSvnelovnad didi Tanxebis Segrovebis

saSualebas iZleva.

rogorc Tavad cnebidan gamomdinareobs, piradi urTierToba iTvaliswinebs

pirdapir mimarTvas potenciuri Semomwirvelisadmi TxovniT finansuri daxmarebis Sesaxeb.

ai, ramodenime wesi, romelic saWiroa daicvaT, rodesac TxovniT mimarTavT adamianebs:

1. auxseniT pirs, romelsac mimarTavT, rom misi Semowiruloba – Senatania ukeTesi

momavlisaTvis, romelic Seesabameba mis idealebs.

2. iyaviT optimisturi da gulwrfeli. SeecadeT Tqveni partiis gamarjvebis

perspeqtiviT moxibloT potenciuri donori.

3. iyaviT damarwmunebeli. SeecadeT aCvenoT, rom programebs, romelTa dafinansebas

Tqven apirebT, namdvilad SeuZlia gamarjvebis motana.

4. gulisxmierni iyaviT mosaubrisadmi. ar gauSvaT xelidan Sansi, rogorc ki piri

daTanxmdeba Tavisi Semowirulobis Semotanaze.

5. SeecadeT warmoidginoT Tqveni Tavi potenciuri donoris adgilze.

6. TxovniT Semowirulobis Sesaxeb pirma unda mimarTos Tavis tol pirs.

magaliTad, msxvili kampaniis xelmZRvanels unda mimarTos rangiT mis tolma

xelmZRvanelma.

7. aucileblaT ganmarteT,konkretulad raze daixarjeba Semowiruli saxsrebi.

8. xazi gausviT, rom proeqti da partiuli organizaciis monawileoba masSi

sazogadoebriv xasiaTs atarebs.

9. nu SeecdebiT Tavi SeacodoT potenciur donors. saubari ar unda daiwyoT

sityvebiT: `mesmis, rom ar unda gTxovoT aseTi didi Tanxa, magram . . .~

10. ar waxvideT manam, sanam ar miiRebT Ceks an fulis gadmoricxvis myar pirobas

mainc.

11. ikiTxeT sxva adamianTa gvarebi, romlebsac, Tqveni donoris azriT, SeuZliaT

Semowirulobebis Semotana.

msxvili donorebi

msxvili donorebis SerCeva – delikaturi saqmea, romelic dros da mniSvnelovan

xarjebs moiTxovs. unda Seiqmnas e.w. elitaruli klubi, romelic msxvil donorebze

iqneba orientirebuli da SesTavazebs sxvadasxva donis wevrobas Semowirulobis odenobis

mixedviT. mocemuli programa grZelvadiani unda iyos da klubis wevrobis yovelwliur

ganaxlebas iTvaliswinebdes.

erTerTi ZiriTadi mizani, romlis gamoc aseTi klubebi unda Seiqmnas, imaSi

mdgomareobs, rom Tqveni partiis momxreTa umetesma nawilma regularulad unda gagiwios

finansuri mxardaWera. klubi amartivebs Senatanis Setanis proceduras da uviTarebs

adamianebs Cvevas sistematurad gaakeTon es. gacilebiT advilia orive mxarisaTvis

sTxovon adamians ganaaxlos klubSi Tavisi wevroba, vidre eZebon axali potenciuri

Semomwirvelebi.

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Tqven seriozuli yuradReba unda dauTmoT `privilegiebis~ sistemis SemuSavebas,

romelsac iZleva klubSi gawevrianeba. isini SeiZleba Seicavdnen zeimis gamarTvas klubis

wevrebis pativsacemad sazogadoebrivi RonisZiebebis msvlelobaSi, specialuri stumrebisa

da oratorebis pativsacemad gamarTul miRebebze eqskluziur monawileobas,

gansakuTrebul sakinZebsa da momWerebs haltuxebisTvis an sakanonmdeblo krebebze

daswrebasac ki Tqveni partiis arCeul politikur moRvaweebTan Sesaxvedrad. Tqven

momxreTa klubis wevrebs iseTi privilegiebi an upiratesobebi mianiWeT, romlebsac ver

miiReben isini, vinc ar aris klubis wevri. aseTi privilegiebi eqskluziuri unda iyos.

bevri partiuli organizacia or- an samdonian klubis wevrobas adgens TavianT

momxreebisaTvis. magaliTad, respublikuri partiebis zogierT organizacias aSS-Si gaaCnia

wevrobis Semdegi doneebi TavianT klubebisTvis:

`loialuri spiloebi~ - 50 aSS dolari weliwadSi

`oqros spiloebi~ - 100 aSS dolari weliwadSi

`briliantis spiloebi~ - 1000 aSS dolari weliwadSi

Tqven garkveuli masalebi unda SeimuSavoT Tqvens momxreebTan muSaobisaTvis. aseTi

masalebi organizebul unda iyos erT paketSi. es paketi Seicavs yvelafers, rac

aucilebelia warmatebiT muSaobisTvis fuladi saxsrebis mosazidad.

ai ras unda Seicavdes sruli paketi:

• politikuri kampaniis gegmis mokle Sinaarss;

• finansuri gegmis aRweras;

• biujetsa da gegma-grafiks;

• dosies momxreTa yvela ZiriTadi klubis da yovel klubSi arsebuli

privilegiebis Sesaxeb;

• finansuri komitetis wevrTa sias maTi telefonebis nomrebiT;

• mokle cnobas im pirTa Sesaxeb, romlebsac arCeviTi Tanamdebobebi ukaviaT

Tqveni partiidan;

• sakanonmdeblo aqtebis mokle krebss, romlebic gansazRvraven politikuri

kampaniebisTvis SemowirulobaTa Segrovebis wess;

• ramodenime konverts, romlebzec dabeWdilia Tqveni organizaciis misamarTiT;

• Semomwirvelis baraTebs;

• madlobis werilebs

Tumca momxreTa klubebi gacilebiT efeqturia, rodesac maTSi msxvili Semomwirvelebia

gaerTianebuli, klubebma, romlebSic mcire SeZlebis mqone adamianebia gaerTianebuli,

SeiZleba agreTve mogceT kargi Sedegebi.

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sazogadoebrivi RonisZiebebi

sazogadoebriv RonisZiebebma SeiZleba xeli Seuwyon mniSvnelovani fuladi

saxsrebis Segrovebas. radgan aseT RonisZiebaTa amocanas warmoadgens fuladi saxsrebis

Segroveba Tqvens sasargeblod, yovelTvis unda gaxsovdeT amis Sesaxeb prioritetebis

gansazRvrisas.

SeiZleba arsebobdes amgvar RonisZiebebaTa uamravi varianti – yvelaferi Tqvens

warmosaxvazea damokidebuli. manam, sanam Tqven gadawyvetilebas miiRebT, rogor

RonisZiebas CaatarebT, SeekiTxeT Tqvens Tavs:

• ramdeni fuladi saxsrebis Segrobis imedi gaqvT?

• vis SeiZleba hqondes daswrebis an bileTis SeZenis survili?

• sad fiqrobT RonisZiebis Catarebas?

• vin dagexmarebaT bileTebis gavrcelebaSi?

• vin dagexmarebaT RonisZiebaTa detalebis dagegmvisa da daxvewis dros?

• rogoria Tqvens RonisZiebaze gaweuli xarjebi?

imisaTvis, rom daadginoT bileTebis fasebi, jer TqvenTvis gaarkvieT, ra saxsrebis

miReba gindaT Catarebuli RonisZiebis Sedegad. amis gadawyveta SeiZleba, Tqveni saerTo

finansuri gemidan da biujetidan gamomdinare.

bileTebis Rirebuleba gansazRvravs Tavad RonisZiebis tons, fasis SecvlasTan

erTad icvleba potenciur SemomwirvelTa kontingentic. zogierT RonisZiebaze ufro

advili iqneba bevri bileTis gayidva dabal fasebSi, im dros, roca sxva RonisZiebebma,

romlebic ufro mcirea TavianT masStabiT, magram bileTebze ufro maRali fasebiT,

SeiZleba ufro ukeTesi Sedegi mogvcen. Cveulebriv, adamianTa mcire raodenoba ufro

advili Sesamowmebelia, da Tqven SeiZleba iseTive Semosavali miiRoT. G G

magram Tqven unda gaiTvaliswinoT sxva faqtorebic. maT miekuTvneba farTo

sazogadoebis SesaZlo uaryofiTi reaqcia eqskluziuri RonisZiebis Catarebaze mxolod

Zalian SeZlebul SemomwirvelTaTvis, metismeti finansuri datvirTva Tqvens politikur

momxreebze da sxva SesaZlo negatiuri Sedegebi, romlebic unda gaiTvaliswinos

finansurma komitetma Sesasvlel bileTebze fasis dadgenamde.

imisgan damoukideblad, Tu rogori tipis RonisZiebas airCevT, misi momzadebis

msvlelobaSi yovelTvis warmoiqmneba sakiTxebi, romlebic vinmem unda gadawyvitos.

• RonisZiebis reklama;

• saTavsos aRWurva;

• programisa da dRis wesrigis Sedgena;

• gasarTobi programis Sedgena;

• specialur stumrebTan muSaobis Catareba;

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• stumrebis ganTavseba;

• gamagrilebeli sasmelebi;

• dekoraciebi;

• transporti da manqanebis gasaCerebeli adgilis mowyoba.

SeimuSaveT biujeti yoveli zemoaRniSnuli poziciisaTvis da CaunergeT

nebayoflobiT TanaSemweebs an komitets, rom isini ar unda gascildnen mis CarCoebs.

agitacia fostiT

agitacia fostiT potenciur SemomwirvelTa farTo wris mocvis SesaZleblobas

iZleva. sworad Catarebis SemTxvevaSi mas biujetis didi nawilis Sevseba SeuZlia.

fostiT agitaciis obieqtebi

fostiT agitaciis obieqtebs moqalaqeTa sami kategoria warmoadgens: potenciuri

Semomwirvelebi, ùcxo~ Semomwirvelebi da `Tavisi~ Semomwirvelebi, vis misamarTzec

igzavneba werilebi. potenciuri da ùcxo~ Semomwirvelebis misamarTze gagzavnili

werilebi SesaZlebels xdian Camoyalibdes Tqveni momxreebis Taviseburi baza, xolo

`Tqveni~ Semwirvelebi – is adamianebia, romlebmac ukve adre finansuri daxmareba gauwies

Tqvens partias.

Sesabamisad formirdeba moqalaqeTa safosto misamarTebis sami tipis sia:

1. potenciuri Semwirvelebi – is adamianebia, romlebsac swori midgomis

SemTxvevaSi SeiZleba Semoitanon TavianTi fuli. amave kategorias miekuTvnebian Tqveni

partiis wevrebic. am nusxasTan muSaobis mizans axal SemomwirvelTa saxelebis gamovlena

warmoadgens. aSS-Si fenomenalur warmatebad iTvleba, Tu Tqven werilebze reagireba

moaxdina adamianTa 2% am nusxidan.

2. ùcxo~ Semomwirvelebi – is adamianebia, romlebmac finansuri daxmareba gauwies

sxva kandidatebs an sxva politikur organizaciebs. amerikaSi saxsrebis Segrovebis

kampaniis organizatorebi varaudoben 3-5% dadebiTi pasuxebis miRebas am kategoriis

adamianebisgan.

3. `Tqveni~ Semwirvelebi – is adamianebia, romlebsac ukve SeutaniaT Tavisi fuli

Tqveni partiis adgilobrivi ganyofilebis fondSi. am nusxam warmateba unda mogitanoT

asidan 5-10 SemTxvevaSi.

potenciuri Semwirvelebis misamarTze dagzavnili werilebi.

werilebis dagzavniT Tqveni potenciuri momxreebis misamarTze, Tqven afarTovebT

finansuri saxsrebis Semosvlis bazas.

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potenciur SemwirvelebTan muSaobisas mTavar amocanas fulis miReba ki ar

warmoadgens, aramed axali momxreebis gamovlena, romlebic SeZleben finansuri

mxardaWeris gawevas.

ZiriTad sawinaaRmdego azrs amgvari kampaniis Catarebis winaaRmdeg aSS-Si misi

siZvire warmoadgens. mizezi martivia: rogorc wesi, nusxaSi Sesul asi adamianidan

mxolod erTi gamogigzavniT fuls. xolo, rodesac saSualo Senatani Seadgens 20 aSS

dolars, es 1 procenti niSnavs, rom Tqven moaxerxeT safosto danaxarjebis dafarva.

xSirad isec SeiZleba moxdes, rom Tqven dakargavT Tqvens fuls.

ùcxo~ Semomwirvelebis misamarTze dagzavnili werilebi.

ZiriTadi sxvaoba potenciur da ùcxo~ Semomwirvelebis misamarTze dagzavnili

werilebs Soris imaSi mdgomareobs, rom ukanasknelebs ukeTesi Sedegi unda hqondes.

ùcxo~ Semomwirvelebi – is adamianebia, romlebsac adre ukve miuciaT fuli sxva

politikur kampaniebze an SeutaniaT sxva politikuri organizaciebis fondebSi. es imas

niSnavs, rom isini ukve SeCveulni arian TavianT fulis Setanas sxvadasxva politikuri

motiviT.

yvelaze martivia gamoiyenoT is Tavdadebuloba, romelic maT ukve gaaCnia.

magaliTad, Tu Tqvens mier Sedgenil ùcxo~ momxreTa sia Sedgeba im adamianebisagan,

romlebsac adre miuciaT Tavisi fuli gosdumaSi arCevnevnebze Tqveni partiis kandidatis

saarCevno kampaniaze, sTxoveT am kandidats, xeli moaweros Tqvens werils. radganac mas

ukve Camouyalibda garkveuli urTierTobani am adamianebTan, isini reagirebas moaxdenen mis

mowodebaze im SemTxvevaSic ki, Tu gamarjvebul mxares am SemTxvevaSi warmoadgenT Tqven.

meore safrTxes, romelsac SeiZleba Tqven waawydeT, warmoadgens siaTa sizuzte.

rac ufro moZvelebulia es siebi, miT naklebia imis albaToba, rom isini raime Sedegs

moitanen.

`Tqveni~ Semomwirvelebis misamarTze dagzavnili werilebi

`Tqveni~ Semomwirvelebis qveS igulisxmeba is adamiani, romelsac adre ukve

Seutania Tavisi fuli Tqveni partiis fondSi.

fuladi saxsrebis Setanis meSveobiT Semomwirveli gamoxatavs Tqvendami Tavis

erTgulebas. igi Tqvens saqmeSi debs fuls. es ki imas niSnavs, rom mas mizezi gaaCnia

daicvas Tqveni Senatani. amitom, drodadro is ganmeorebiT Semoitans Tavis Senatans.

cxadia, rom `Tqveni~ Semomwirvelebis nusxis gafarToebasTan erTad gaizrdeba

Tqveni Semosavlebic. da Tu, Tqven dasaxuli gaqvT maTTan regularuli muSaoba, SeiZleba

SeagrovoT mniSvnelovani Tanxebi ganmeorebiTi Senatanebis xarjze.

zogierTi eqsperti aSS-Si sTvlis, rom gonivruli iqneba werilebis dagzavna

Tqveni momxreebisaTvis weliwadis 70-90 dReSi erTxel, rodesac arCevnebi ar tardeba.

arCevnebis Catarebis wels aseTi gzavnilebi SeiZleba ufro xSiri iyos.

`Tqveni~ Semomwirvelebis misamarTze dagzavnil werilebs SesaZleblobisamebr

ufro piradi xasiaTi unda hqondes.

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SemomwirvelebisaTvis werilebis Sedgena

qvemoT moyvanilia finansuri mxardaWeris TxovniT mimarTvis Semcveli werilebis

daweris ramodenime wesi:

• miipyariT mkiTxvelis yuradReba! werilis pirvelive abzacma unda gaitacos

igi. Tu mkiTxveli interess dakargavs Tqveni werilis mimarT pirvelive

winadadebis wakiTxvis Semdeg, Tqven verasodes ver miiRebT misgan fuls.

• mkveTrad CamoayalibeT problema an finansuri daxmarebis konkretuli

saWiroeba.

• uCveneT mkiTxvels am problemis gadawyvetis gza. SemomwirvelisaTvis

`problemis gadawyvetis gza~ Senatanis SemotanaSi mdgomareobs.

• aucileblad miuTiTeT werilze TariRi. maSinac ki, rodesac raime mizezis

gamo Tqven SegiZliaT daweroT mxolod `1990 wlis agvisto~, es mainc sjobia,

vidre saerTod ar miuTiToT TariRi.

• SeecadeT, rom abzacebi iyos mokle, xolo winadadebebi – martivi.

gamoiyeneTYmsxvili Srifti da xazgasma imisaTvis, rom gamoyoT werilis

gansakuTrebiT mniSvnelovani nawilebi.

• werili unda iyos dasrulebuli. Tqveni Txovna finansuri mxardaWeris Sesaxeb

naTlad unda iyos formulirebuli. miuTiTeT Senatanis zusti odenoba an misi

sazRvrebi.

• gamoiyeneT `post skriptumi~ (P.S). werilis zemoqmedebis efeqtis

gasaZliereblad. adamianebi instiqturad kiTxuloben werilebSi P.S. nawils.

werilis struqtura

werilis struqturas unda hqondes piradi mimoweris forma da TxrobiTi

xasiaTi. werili unda iyos dabeWdili da xelmowerili mxolod erTi piris mier.

cxadia, rom xelmowera warmoadgens finansuri mxardaWeris Sesaxeb Txovnis

Semcveli werilis kidev erT umniSvnelovanes komponents. Zalian xSirad saukeTeso

xelmomweri partiis adgilobrivi ganyofilebis Tavmjdomare iqneba. yovel SemTxvevisaTvis

igi im organizaciis lideri unda iyos, sadac adresati Seitans fuls.

adgilobrivi ganyofilebis Tavmjdomarem SeiZleba gamoxatos Tavisi mimarTva

piradi Txovnis formiT, magaliTad: `me mWirdeba Tqveni daxmareba . . .~

magram Tavmjdomarem ar unda moaweros xeli yovel werils. Tavmjdomaris

nacvlad, Tqven SegiZliaT moZebnoT sxva kargad cnobili figurac (SesaZlebelia yvelaze

msxvil SemwirvelTa Soris), romelic SeZlebs xeli moaweros werils. xelmomwerebi

SeiZleba, agreTve iyvnen adgilobrivi arCeviTi xeliusflebis warmomadgenlebi, finansuri

komitetis Tavmjdomare, partiis vice-Tavmjdomare.

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fuladi saxsrebis Segrovebis warmatebuli safosto kampaniis erT-erT

umniSvnelovanes faqtors warmoadgens SemwirvelisaTvis madlierebis gamoxatva. es

keTdeba madlobis werilebis formiT. isini unda igzavnebodes Tavmjdomaris saxeliT (an

Tqveni partiis sxva maRalCinosani wevris saxeliT) da unda iyos mokle Sinaarsis.

radganac partiis saqmianoba SesaZlebelia mxolod mis momxreTa wyalobiT, Sesabamisi

pativiscemiT miudeqiT maT. isini warmoadgenen organizaciis `guls~ da amitom, Tqven

madliereba unda gamouTqvaT maT.

agitacia telefoniT

saxsrebis Sesagroveblad saagitacio samuSaos CatarebisTvis satelefono

mimarTvebis meSveobiT gamoiyeneba potenciur SemomwirvelTa satelefono nomrebis banki.

agitacias telefoniT bevri upiratesoba aqvs. yvelaze ufro adekvaturad Semomwirvelebi

reagireben pirad mimarTvaze. satelefono saubari warmoadgens Tqvens SemomwirvelebTan

piradi urTierTobis dinamiur formas. aseTi saubrisas Tqven maSinve miiRebT mosaubris

reagirebas da saubris dasasruls ukve gecodinebaT, miiRebT Tu ara finansur

mxardaWeras am adamianisagan.

zarebi TqvenTvis ukve cnobil momxreebTan – fulis miRebis saimedo gza aris.

satelefono agitacia SeiZleba, aseve efeqturi iyos potenciuri Semomwirvelebis

zondirebisas. potenciuri Semomwirvelebis siis gasasinjad satelefono nomrebis bankis

gamoyenebiT Tqven dauyovnebliv miiRebT warmodgenas imis Sesaxeb, rogori Sedegebi

SeiZleba mogitanoT Tqvenma siam. iseve, rogorc agitacia fostiT satelefono agitaciac

ZviradRirebulia da bevr dros moiTxovs. satelefono nomrebis efeqturi bankis Seqmna

bevr fulsa da dros moiTxovs. saxsrebis Segroveba satelefono agitaciis meSveobiT

grZelvadian dabandebas warmoadgens.

yvelaze ufro xSirad partiuli organizaciebi iyeneben satelefono agitacias

saxsrebis Segrovebis sxva meTodebTan SeTavsebiT. igi gamoiyeneba, rogorc damatebiTi

instrumenti finansur mxardaWeraze, sazogadoebrivi RonisZiebebis Catarebaze da fostiT

agitaciaze personaluri mimarTvebis dros. ar ifiqroT, rom Tqven Tqveni fondis

ZiriTad nawils SeagrovebT telefonis meSveobiT. igi ufro SeiZleba warmoadgendes

sxva programebze damatebas.

zogadad Tu vityviT, satelefono agitaciis gamoyenebis ZiriTad sferoebs

warmoadgenen:

• potencialur SemomwirvelTa zondireba;

• sazogadoebrivi RonisZiebebis CatarebiT miRebuli efeqtis gaZliereba;

• ganmeorebiTi zarebi da dazustebebi;

• zarebi gagzavnili werilebis kvaldakval.

iseve, rogorc fostiT agitaciisas, ZiriTadi mizani fulis miReba ki ar aris,

aramed axali momxreebis mopovebaa.

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telefoniT saxsrebis efeqturi Segrovebis gasaRebs warmoadgens satelefono

saubrebis aRricxvis sistemis SemuSaveba, maTi Sedegebis SenaxviT werilis an baraTis

formiT Tavmjdomarisgan an Tavad im pirisgan, romelic rekavs. Tqven SegiZliaT did

warmatebebs miaRwioT, Tu sazrianobas gamoiCenT, sworad aawyobT samuSaos da

Tanmimdevrulni iqnebiT.

zemoaRniSnulis Sejamebisas, xazi unda gaesvas imas, rom finansuri saxsrebis

Segroveba Tqvens mxardasaWerad organizaciis muSaobis mniSvnelovan da gardauval nawils

daikavebs. yovel adamians, romelic amgvari saqmianobiT aris dakavebuli, gaaCnia Tavisi

`oqros wesebi~, romlebsac is icavs. ai zogierTi maTgani:

1. gabedulad mimarTeT TxovniT. yvelaze saukeTeso Sedegs iZleva pirdapiri

mimarTva. sTxoveT finansuri mxardaWera. rac ufro met adamians mimarTavT amgvari

TxovniT, miT ufro meti fuladi saxsrebis Segrovebas moaxerxebT.

2. dagegmeT Tqveni saqmianoba. nu dazogavT dros kampaniis werilobiTi gegmis

SesamuSaveblad, misi miznebisa da vadebis miTiTebiT.

3. gamoiCineT moqniloba. finansuri saxsrebis Segrovebis kampaniis Catarebisas nu

daamyarebT imeds wlis ganmavlobaSi mxolod erTi romelime RonisZiebis, magaliTad,

oficialuri wveulebis, Catarebaze. mxolod farTo finansur bazaze dayrdnobam SeiZleba

mogitanoT didi warmateba.

4. gamoiyeneT gamocdili meTodebi. finansuri saxsrebis Segrovebis programebis

SemuSavebisas CarTeT masSi mxolod gamocdili meTodebi (rogoricaa, magaliTad,

Semomwirvelis Semonatanis konkretuli odenobis miTiTeba), romlebmac warsulSi ukve

daamtkices TavianTi efeqturoba.

5. yuradRebiT mousmineT adamianTa rCevebs. Tu gaqvT amis SesaZlebloba, moiwvieT

profesionali finansuri saxsrebis Segrovebis sakiTxebSi Tqveni organizaciisaTvis

efeqturi programis SesamuSaveblad. CaatareT winaswari gamokvlevebi da SeimuSaveT

programa, politikuri kampaniis gegmasa da strategiaze dayrdnobiT.

6. icodeT kanonebi. waikiTxeT da gaerkvieT arCevenebis Sesaxeb kanonebis

moTxovnebSi, romlebic exeba saarCevno kampaniis finansuri uzrunvelyofis sakiTxebs.

7. yovelTvis TqviT `gmadlobT~. momxreebisadmi Tqveni madlierebis dauyovnebliv

gamoxatva ganuviTarebs maT Cvevas regularulad gagiwion finansuri mxardaWera.

8. pirveli Senatani Tqveni kampaniis fondSi unda gaakeToT Tqven TviTon. Tqveni

magaliTi ubiZgebs danarCenebs igive gaakeTon.

4. saxsrebis Segrovebis Tormeti oqros wesi saarCevno kampaniis Casatareblad

wesi 1. imisaTvis, rom miiRoT fuli, Tqven unda sTxovoT amis Sesaxeb. adamianTa

umetesoba fuls ar mogcems, Tu ar sTxovT amas.

wesi 2. Tqven miiRebT mxolod imdens, ramdensac moiTxovT, an ufro naklebs,

magram araviTar SemTxvevaSi imaze mets.

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wesi 3. kandidati saukeTeso figuras warmoadgens fuladi saxsrebis Segrovebis

RonisZiebaTa Casatareblad. kandidati, romelic ar sTxovs fuls, Cveulebriv agebs

kampanias.

wesi 4. imaze orjer meti Tanxa moiTxoveT, vidre is, romlis miRebasac

varaudobT. am SemTxvevaSi Tqven miiRebT savaraudo Tanxas an ufro metsac.

wesi 5. fuladi saxsrebis Segroveba – igivea, rac manqanis tareba, rodesac ar

SeiZleba mwkrividan gamosvla da moduneba. fuli arasodes ar aris Warbi.

wesi 6. saxsrebis Segrovebis meTodebi efeqturobis klebis mixedviT:

- fuladi saxsrebis Segroveba uSualod kandidatis mier;

- fuladi saxsrebis Segroveba megobrebsa da nacnobebs Soris;

- RonisZiebebi, romlebzec daswreba fasiania;

- agitacia fostiT telereklamis TanxlebiT;

- imis molodini, roca adamianebi TviTon SemogTavazeben TavianT daxmarebas.

wesi 7. adamianebs moswonT, rodesac maT mimarTaven fulisaTvis. es maT

pativmoyvareobas eameba.

wesi 8. Tqven kenWs iyriT an monawileobT winasaarCevno kampaniaSi da amiT ukve

did samsaxurs uwevT TiToeuls. adamianebi ukve valSi arian Tqvens winaSe. SeagroveT

valebi, romlebic Tqven gergebaT.

wesi 9. im kandidatTa politikur kampaniaSi Cadebuli fuli, romlebsac

sagadasaxado politikis dargSi konservatuli Sexedulebebi aqvT, dagexmarebaT

gadasaxadebze dazogoT aTasobiT fuladi saxsrebi. garda amisa, saubaria politikur

xelisuflebaze, romelic Seufasebelia.

wesi 10. araferi dasaZraxi ar aris imaSi, rom gansakuTrebuli interesebis mqone

jgufebisgan, romelTa poziciebs Tqven iziarebT, `tomrebiT aiRoT fuli~. gadawyviteT,

ra gziT unda iaroT, da ar gadauxvioT am gzas.

wesi 11. adamianebi siamovnebiT iZlevian fuls popularul saqmeze. daiwyeT Tqveni

kampania fuladi saxsrebis mozidviT yvelaze ufro cnobili pirebisgan, xolo Semdgom

miaRwieT imas, rom maT moizidon sxva Semomwirvelebi TanamoazreTa rigebidan.

wesi 12. yovelTvis, yovelTvis da yovelTvis moiTxoveT, rom Semomwirvelma

rekomendacia gauwios 2 an 3 kandidaturas, romlebsac kidev SeiZleba mimarToT TxovniT.

yovelTvis gamoTqviT madloba, rogorc zepiri formiT, aseve madlobis weriliT.

adgilebze saxsrebis Segrovebis kampania warmoadgens programas, romlis

CarCoebSic Tqvens kampanias SeuZlia arCevnebamde gaecnos faqtiurad yovel ojaxs,

romelic mxars uWers Tqvens partias, da mosTxovos finansuri mxardaWeris Sesaxeb.

finansur daxmarebas agroveben nebayoflobiTi TanaSemweebi yovel ojaxSi vizitisas. Tu

amomrCeveli 100 maneTsac ki Semowiravs, es imis albaTobas gazrdis, rom am maneTebis

kvaldakval is Tavis xmasac miscems Tqvens partias da mis mier wardgenil kandidatebs.

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daniSneT finansebze pasuxismgebeli piri. es amocana SeiZleba saarCevno kampaniis

Catarebis komitetis wevrsac daavaloT, magram umbjobesia kampaniaSi meti xalxi

moizidoT.

muSaobaSi im pirTa siebi gamoiyeneT, romlebmac adre ukve gaakeTes

Semowirulobebi.

gamoiyeneT amomrCevelTa Semovlis dros miRebuli informacia imisaTvis, rom

mimarToT imaT, visac surs Tqveni partiis wevri gaxdes.

nebismieri Semowiruloba, misi odenobis miuxedavad, madlierebis grZnobiT unda

miiRoT da madloba gadauxadoT kandidatis saxeliT. nurasodes dagaviwydebaT amis

Sesaxeb.

5. praqtikuli rCevebi saxsrebis SegrovebasTan dakavSirebiT:

• mTavar rols TamaSobs piradi kontaqtebi;

• amomrCevlebTan vizitis yvelaze saukeTeso saaTebia – saRamos 19.00-dan 21.00-

mde, da agreTve dRis meore naxevarSi SabaTs da kviras;

• iyaviT Tbili da gulRia. es ormagi amocanis gadawyvetis saSualebas mogcemT:

• miiRoT Semowirulobani Tqveni partiisaTvis;

• SeiZinoT mudmivi megobrebi axal amomrCevelTa Soris.

saubrisas ZiriTadi yuradReba dauTmeT Tqvens kandidats da imas, Tu ra

raodenobis saxsrebi esaWiroeba mas. yovelTvis xazi gausviT imas, rom yoveli

Semowiruli maneTi dagexmarebaT CamoayaliboT warmomadgenlobiTi xelisuflebis iseTi

organoebi, romlebic xalxisTvis imuSaveben yvela doneze. Tqveni pirveli saubris

dawyebamde aucileblad warmoudgineT Tqveni Tavi, daasaxeleT Tqveni gvari da uTxariT,

rom Tqven mezoblad cxovrobT, xarT kandidatis nebayoflobiTi TanaSemwe da saxsrebs

agrovebT misi saarCevno kampaniis fondisTvis.

kariVI. saarCevno kampaniis dagegmva

1. winasaarCevno kampaniis Catarebis gegmis Sedgena

kampaniis swori dagegmva saSualebas aZlevs kandidats mTlianad gamoiyenos

SezRuduli resursebi. imaze, Tu ranairad gamoiyeneba es resursebi, bevrad aris

damokidebuli arCevnebis dagvirgvineba.

dagegmva politikuri kampaniebis CatarebasTan dakavSirebuli saqmianobis sruliad

gardauval sferos warmoadgens. kandidats ufleba aqvs Tavad gadawyvitos, hqondes Tu

ara organizacia, gamosces Tu ara gancxadebebi presisTvis da organizeba gauwios Tu ara

SemowirulobaTa Segrovebas. magram, radgan is moqmedebs konkretul drosa da sivrceSi,

arsebobs politikuri kampaniis gegma.

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politikuri kampaniis efeqturi dagegmva SesaZleblobas iZleva maqsimalurad

iqnas gamoyenebuli SezRuduli resursebi misi Catarebisas da aqezebs kampaniis

gamarjvebisken. ar arsebobs kampaniebi SeuzRudavi SesaZleblobebiT. yovel politikur

kampanias aqvs resursebis SezRuduli raodenoba, iseTebis, rogoricaa dro, fuli,

adamianebi da niWi. dro - umniSvnelovanesi aunazRaurebeli resursia. politikuri

kampaniis gegmam unda uzrunvelyos kandidatis drois ganawileba RonisZiebaTa mixedviT,

romlebic ganmiznulia arCevnebis dRes gamarjvebis misaRwevad.

xSirad Statebis sakanonmdeblo krebebSi da xelisuflebis adgilobriv organoebSi

arCevnebis kampaniebi profesiuli an organizebuli dagegmvis uqonlobis gamo ganicdian

zarals. kandidatebi cdiloben TviTon dagegmon Tavisi saqmianoba an, rac ufro uaresia,

maT magivrad amas akeTebs nakrebi gundi, romelic sxvadasxva adamianebisagan Sedgeba.

isini, ubralod seriozulad ar aRiqvamen kampaniis dagegmvas. yvelaze mcire

araformalurad Catarebul saarCevno kampaniebSic ki organizebulma dagegmvam SeiZleba

gadamwyveti mniSvneloba iTamaSos gamarjvebis an wagebisaTvis.

kandidatis saqmianobis ganrigi kampaniis strategiiT da gegmiT unda

isazRvrebodes. es gegma gansazRvravs dagegmis strategias.

arsebobs saarCevno kampaniis dagegmvis ori saxe – reaqtiuri da aqtiuri.

reaqtiuri dagegmva warmoadgens kandidatis drois ganawilebas Semosul ganacxadTa

mixedviT.

aqtiuri dagegmva, piriqiT, gansazRvravs, rogor unda gamoiyenon dro kampaniam da

kandidatma strategiuli miznebis misaRwevad. Tumca, saWiroa orive saxe, radganac

saarCevno kampaniaSi gamarjveba Cveulebriv miiRweva aqtiuri dagegmviT.

dagegmvis efeqturi strategiis arCeva pirdapir damokidebulia saarCevno kampaniis

gegmiT dasaxul amocanebze. es gegma gansazRvravs kampaniis generalur strategias,

romelic mimarTulia kandidatis upiratesobaTa maqsimalur gazrdaze, misi susti

mxareebis Semcirebaze, da amasTan erTdroulad metoqis susti mxareebis maqsimalur

gamoyenebasa da mis upiratesobaTa Semcirebaze. es strategia dasaxavs amocanebs,

politikuri garemos gulmodgine analizze dayrdnobiT. kampaniis gegma gansazRvravs

saarCevno kampaniis miznebsa da amocanebs, romlebic unda Sesruldes gamarjvebis

misaRwevad.

saarCevno kampaniis gegma dagegmvis prioritetebs adgens. dagegmvis strategia icavs

am prioritetebs, raTa kandidati momgebian situaciaSi aRmoCndes gamarjvebisaTvis misi

Sansebis maqsimalurad gazrdisTvis. gegma konkretulad gansazRvravs prioritetebs

drois, geografiuli raionebisa da adamianebis mimarT.

dro. dagegmvis strategia eyrdnoba saarCevno kampaniis gegmas sxvadasxva saxis

saqmianobaze drois ganawilebaSi. dagegmvis strategia atarebs cxovrebaSi

gadawyvetilebebs, romlebic kampaniis gegmaSia miRebuli, da gansazRvravs Tu ra dro

unda daxarjos kandidatma sarCevno kampaniaSi aqtiur monawileobaze, dasvenebaze, pirad

saqmebiis warmarTvaze da Tavis ojaxTan urTierTobaze.

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dadgemvis strategia anawilebs kandidatis ganrigs drois garkveul monakveTebze.

Cveulebriv, aseTi `drois monakveTebia~ dila, SuadRe da saRamo. radgan mocemuli

momenti daSorebulia arCevnebis dRisgan drois amgvari monakveTebis SezRuduli

odenobiT, dagegmvis strategia safuZvels warmoadgens kandidatis drois gasawanileblad

saarCevno kampaniis strategiis Sesabamisad.

geografiuli raionebi. saarCevno kampaniis Catarebis gegma gulisxmobs olqebis

prioritetebis gansazRvris sistemas, amomrCevelTa ganwyobilebis mixedviT. kampaniis

strategia SeimuSavebs kampaniis resusrebis ganawilebis rekomendaciebs prioritetul

geografiul raionebs Soris. Semdgom, dagegmvis strategiam unda gaanawilos kandidatis

dro, romelic man unda daxarjos gansakuTrebiT mniSvnelovani raionebis monaxulebaSi.

geografiuli raionebis amgvari danawileba maTi prioritetebis mixedviT

warmoadgens drois ganawilebis safuZvels dagegmvis dros. sasargebloa agreTve,

SevadginoT ganrigi saarCevno ubnebis gradaciis safuZvelze maTi mniSvnelovnobis

mixedviT. magaliTad, saWiroa meti mowveva miiRoT da meti RonisZieba moawyoT

gansakuTrebiT mniSvnelovan raionebSi. Tumca, praqtikaSi SeiZleba ver moxerxdes am wesis

zusti dacva. da mianc, Tu SeuTanxmeblobebi saarCevno kampaniis gegmasa da strategiaSi

mniSvnelovani iqneba, SeiZleba warmoiqmnas usiamovnebani. aucilebelia ganuwyvetliv,

yovelTviurad da yovel kvirasac ki SevajamoT Sedegebi imis Taobaze, ra dro daixarja

mocemul raionebze.

adamianebi. saarCevno kampaniis gegmaSi ganisazRvreba romel amomrCevelTa xmebs

aqvsGyvelaze meti mniSvneloba gamarjvebis misaRwevad. adamianTa gaerTianebebis,

adgilobrivi Temis, organizaciis gamoCenili warmomadgenlebis da amomrCevelTa tipebis

gamovlena da ganawileba xorcieldeba kampaniis strategiis safuZvelze. dagegmvis

strategia kampaniis gegmiT dadgenil prioritetebis Sesabamisad anawilebs kampaniis

resursebsa da kandidatis dros am sxvadasxva socialur jgufTa Soris.

dagegmvis strategiiT uzrunvelyofili iqneba is, rom kandidati Tavis dros

atarebs umTavresad im adamianebTan, romlebic yvelaze metad daexmarebian mas moipovos

gamarjveba. es niSnavs, magaliTad, rom kandidatma partiis mtkice momxreebs ar unda

`sdios kvaldakval~. metad mniSvnelovania, im adamianTa aRricxvis warmoeba, romlebsac

kandidati winasaarCveno kampaniis msvlelobisas xvdeboda imisaTvis, rom namdvilad

daicvas kampaniis strategia.

amgvarad, dagegmvis strategia safuZvels warmoadgens kandidatis saqmianobis gegmis

Sesadgenad. dagegmvis strategia, kampaniis gegmis Sesabamisad iZleva ganrigs, romelic

anawilebs kandidatis dros saqminobis sxvadasxva saxeobebs, geografiul raionebsa da

socialur jgufebs Soris. naTlad ganisazRvreba kandidatis gegmis mizani.

2. dagegmvis ganxorcieleba

warmateba an damarcxeba saarCevno kampaniaSi damokidebulia dagegmvis

ganxorcielebaze. umetes SemTxvevaSi, kandidati da sazogadoebrioba zedmiwevniT grZnoben

misi dagegmvis ganxorcielebis xarisxs. Tu kandidatis saqmianoba yovelTvis

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warumateblad igegmeba, maSin misi moraluri mdgomareoba dabal doneze iqneba. dagegmvis

ganxorcielebam SeiZleba aamaRlos an gaanadguros kandidatisadmi ndoba

sazogadoebriobis TvalSi, ramdenadac, swored kandidatis gegma gansazRvravs mis

kontaqtebs amomrCevlebTan saarCevno kampaniis msvlelobisas.

kandidatis dro erT-erT yvelaze Zvirfas resurss warmoadgens nebismier saarCevno

kampaniaSi. Statis sakanonmdeblo krebaSi da adgilobrivi xelisuflebis organoebSi

arCevnebis kampaniis Catarebisas, sadac fuli, adamianebi da SesaZleblobebi Cveulebriv

SezRudulia, kandidatis dro iZens gansakuTrebul mniSvnelobas. Tu kandidati iqneba

ukmayofilo imiT, Tu rogor aris Sedgenili misi gegmebi, savsebiT SesaZlebelia, rom is

Tavad Seecdeba amis gakeTebas, da dakargavs misTvis Zvirfas dros saarCevno kampaniaSi

monawileobisTvis.

kandidatis saqmianobis dagegmvas xelmZRvanelobs erTi adamiani. garemoebisgan

damoukideblad, es pasuxismgebloba erT pirs unda daekisros. profesiuli

xelmZRvaneloba sistemur midgomas moiTxovs kandidatis drois yvelaze didi

efeqturobiT organizebisadmi. erTi adamiani unda adevnebdes Tvalyurs imas, Tu rogor

nawildeba kandidatis dro saqmianobis mraval saxeobebs Soris. swori ganxorcielebis

SemTxvevaSi dagegmva mudmiv yuradRebas moiTxovs.

mcire masStabis saarCevno kampaniebSi, kampaniis xelmZRvaneli erTdroulad pasuxs

agebs mis dagegmvazec. es SesaZlebelia, Tu gaazrebuli gaqvT, rom dagegmvas metad didi

mniSvneloba aqvs. vinaidan, yvela aRniSnuli amocana mniSvnelovania da mudmiv yuradRebas

moiTxovs, saarCevno kampaniis xelmZRvanels daxmareba dasWirdeba maTi

ganxorcielebisaTvis.

moviyvanoT ramodenime damaxasiTebeli niSani, romelsac yuradReba unda mieqces

dagegmvaze pasuxismgebeli piris SerCevisas. es unda iyos adamiani, romelic kandidatis

ndobiT sargeblobs da romelsac saarCevno kampaniisaTvis sakmarisi dro gaaCnia. is unda

iyos organizebuli, komunikabeluri da erkveodes detalebSi. yvelaze ukeTesia iseTi

adamiani moiZioT, romelic kargad icnobs raions da farTo kontaqtebi akavSirebs

adgilobriv mosaxleobasTan.

dagegmvis efeqturi xelmZRvaneloba moiTxovs gadawyvetilebis miRebis

realisturi proceduris Seqmnas. Cveulebriv, saarCevno kampaniis Catarebis Stabis

xelmZRvanelobis yovelkvireuli Sexvedrebi kandidatis daswrebiT an mis gareSe dagegmvis

Taobaze gadawyvetilebebis miRebis saukeTeso xerxs warmoadgens.

garda amisa, gadawyvetilebis miRebis procesi mudmivad unda asaxavdes

Sesabamisobas strategiis dagegmvisa da gegmebs Soris. saarCevno kampaniis dagegmvaze

pasuxismgebelma unda SeZlos kandidatis wina gegmebis politikuri mniSvnelobis axsna da

agreTve, strategiis SemuSaveba samomavlo gegmebis Sesadgenad. dagegmva iTvaliswinebs

olqis TaviseburebaTa analizis SeTavsebas dagegmvis strategiasTan. am samuSaos Sedegad

dagegmvaze pasuxismgebelma unda Seqmnas damxmare masalebi dagegmvis Taobaze

gadawyvetilebebis misaRebad. am masalebs miekuTvneba:

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organizaciebis reitingi. es CamonaTvali gansazRvravs adgilobrivi organizaciebis

prioritetulobas saarCveno kampaniis strategiisaTvis, maT xelmisawvdomobas,

raodenobriv Semadgenlobas da maT gavlenas sazogadoebriv cxovrebaze, agareTve

SesaZleblobebs, romlebic maT gaaCniaT amomrCevelTa calkeul jgufebze gasasvlelad.

magaliTad, savaWro palata am siaSi pirvel aTeulSi Sedis, radgan es Zlieri

organizacia wevrTa didi raodenobiT, romlebic sazogadoebaSi avtoritetiT

sargebloben, da Tavis krebebze gamosvlis SesaZleblobas aZlevs kandidatebs.

dagegmvaze pasuxismgebeli usaTuod dagegmavs kandidatis gamoCenas yvelaze ufro

mniSvnelovani organizaciebis krebebze.

olqis sazogadoebriv-politikuri cxovrebis kalendari. xSirad aseTs warmoadgens

kalendari feradi aRniSvnebiT, romelSic moyvanilia informacia prioritetuli raionebis

Sesaxeb, sxvadasxva organizaciebis saorganizacio krebebis Catarebis TariRebi,

specialuri RonisZiebebi da yvelaze ufro xalxmravali sazogadoebrivi adgilebi,

romlebmac SeiZleba sasargebloba moutanon dagegmvaze pasuxismgebls. yvelaze ufro

mniSvnelovani RonisZiebebi SeiZleba iyos aRniSnuli, magaliTad, wiTeli feriT, imitom,

rom maTi daswreba am RonisZiebebze savaldebuloa. mocemul kalendarSi unda aRiniSnos

yvela is RonisZieba, romelic Catarda arCevnebisaTvis mzadebis ori wlis manZilze, da

romlebsac kandidati unda daeswros maqsimaluri politikuri ukucemis misaRebad.

RonisZiebaTa nusxa. kalendris garda, dagegmvaze pasuxismgebelma SeiZleba

gamoiyenos olqis TaviseburebaTa analizi saarCevno kampaniis CarCoebSi SesaZlo

RonisZiebaTa gamosayofad maTi mniSvnelobis mixedviT, romlebic Catarebul iqneba

arCevnebis mTeli wlis ganmavlobaSi. damtkicebis Semdeg es nusxa konkretulad

gansazRvravs im moqmedebebs, romelTaTvisac winaswar momzadebaa saWiro. igi, agreTve

uzrunvelyofs dagegmvaze pasuxismgeblisaTvis variantTa farTo arCevans, romlebic

CairTveba kandidatis samuSao gegmaSi, mis mier ama Tu im raionis monaxulebis dros,

sadac Catarebul iqneba sxva RonisZiebebi.

dro gadaadgilebisTvis. saarCevno olqis TaviseburebaTa analizze dayrdnobiT

dagegmvaze pasuxismgebels SeuZlia gaarkvios saSualo dro rac saWiroa olqis

teritoriaze da mis farglebs gareT arsebul ZiriTad punqtebamde gadaadgilebisaTvis.

rekomendirebulia masSi CarTul iqnas dro cnobil orientirebamde gadaadgilebisTvis,

rogoricaa didi savaWro centrebi, restornebi da sastumroebi, imisaTvis, rom

SeiZlebodes misi gamoyeneba marSrutebis miTiTebisas.

telefonebis/misamarTebis CamonaTvali. dagegmvaze pasuxismgebelma unda Seadginos

im adamianebisa da adgilebis, telefonebisa da misamarTebis CamonaTvali, romlebic

SeiZleba dasWirdes mas kampaniis Catarebisas. olqis TaviseburebaTa analizis gamoyenebiT

mas dasWirdeba adgilobriv xelmZRvanelTa da organizaciaTa, im pirTa, romlebTanac mas

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kontaqtebi aqvs, agreTve olqSi da mis farglebs gareT arsebuli ZiriTadi

sazogadoebrivi obieqtebis telefonebisa da misamarTebis aRniSvna. es CamonaTvali

sistematizirebul unda iqnas imisaTvis, rom Semdgenelma SeZlos misi gamoyeneba jibis

sacnobaro masalis saxiT.

es damxmare masalebi mxolod magaliTia imisa, Tu ra SeiZleba winaswar momzaddes

dagegmvis ganxorcielebaSi daxmarebis gasawevad.

3. efeqturi dagegmvis wesebi

efeqturi dagegmva imaze odnav mets moiTxovs, vidre kandidatis ubralo Tanxmoba

miiRos mowveva Tu uari Tqvas masze. Tumca, yoveli saarCevno kampania SeiZleba

unikalurad CaiTvalos, SevecadoT TxuTmeti `oqros~ wesi CamovayaliboT dagegmvis ufro

profesiul organizebaSi daxmarebis gasawevad.

wesi 1: dagegmvas awarmoebs mxolod dagegmveze pasuxismgebeli

es punqti, romelic adre ukve vaxseneT, mogvyavs gameorebis mizniT. dagegmvaze

pasuxismgebeli adgens saarCevno kampaniis temps. im garemoebaSi, rodesac saarCevno

kampaniaSi monawile an monawileobis ar mimRebi adamianebi sTxoven kandidats dro gamoyos

maTTan Sesaxvedrad, aucilebelia erTi adamiani daniSnoT, romelic naTels mohfens am

gaugebrobas. saqme imaSia, rom adamianebi, romlebsac xSirad uwevT saarCevno kampaniebSi

monawileoba, Tvlian, rom kampania ufro profesiulad iqneboda organizebuli, masSi rom

iseTi piri monawileobdes, romelic mudmivad muSaobs dagegmvaze.

ai fraza, romelic kandidatma unda daimaxsovros da yovelTvis gamoiyenos, roca

mas vinme Sexvedraze TxovniT mimarTavs: `me zustad ar maxsovs Cemi gegmebi. mimarTeT, Tu

SeiZleba dagegmvaze Cems pasuxismgebel pirs.~

amiT gamoxatuli morali Semdegia: kandidatma ar unda warmoTqvas saSineli sityva

`ara~. yovelTvis, roca mowveva ar SeiZleba iyos miRebuli, werilobiT uars xeli unda

moaweros dagegmvaze pasuxismgebelma. Amgvarad, kandidats verasdros daadanaSauleben

romelime jgufis an RonisZiebis ugulvelyofaSi.

Ymiwvevaze uaris Tqmis yvelaze gavrcelebuli mizezi ase JRers: `samwuxarod, es

dro kandidats dakavebuli aqvs~. zogjer SeiZleba `guli mougoT~ jgufs masTan

Sexvedraze kandidatis magivrad gamomsvlelis gagzavniT. mowvevis Sesaxeb yvela werils

xeli unda moaweros piradad kandidatma.

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wesi 2: gaarkvieT rogor surs kandidats kampaniis Catareba

saWiroa kargad grZnobdeT kandidatis Zlier da sust mxareebs. magaliTad, Tu mas

mcire auditoriebis winaSe gamosvlebi ufro exerxeba, SeuqmeniT iseTi situaciebi,

romlebic xazs gausvamen am upiratesobas.

SeecadeT gaarkvioT kampaniis dasawyisSive, rogor surs kandidats Tavisi drois

ganawileba. SeqmeniT sistema, romelic akmayofilebs kandidats da erTdroulad kampaniis

gegmis strategiul amocanebs asrulebs.

gansazRvreT kandidatis fizikuri gamZleoba saarCevno kampaniis dasawyisSi

imisaTvis, rom Tqven SeZloT misi saqmianobis dagegmva im periodebze, rodesac is

saukeTeso formaSi iqneba. Nnu aiZulebT mas, dRe-RameSi Teqvsmeti saaTi imuSaos da nu

gamowuravT misgan `mTel Zalas~, Tu mas fizikurad ar SeuZlia amis gakeTeba.

Tqveni kandidatis SesaZleblobebis gageba sinjebisa da Secdomebis meTodiT

SeiZleba. SeecadeT, pativiscemiT miudgeT kandidatis survilebs, da iseT situaciebSi nu

CaayenebT, rodesac is uxerxulad igrZnobs Tavs. da mainc, Tqven SegiZliaT CaunergoT

kandidats axali qmedebebis gamoyeneba imisaTvis, rom man iswavlos Tavisi saarCevno

kampaniis ufro efeqturad Catareba.

wesi 3: gaigeT yvela detalebi RonisZiebis Sesaxeb, romelsac kandidati unda eswrebodes

dagegmvaze pasuxismgebeli valdebulia icodes kandidatis gegmis yvela detalebi.

yoveldRe an yovelkvira dagegmvaze pasuxismgebelma unda warudginos kandidats da

saarCevno kampaniis xelmZRvanel Semadgenlobas detaluri gegma – dokumenti, romelSic

aRwerilia kandidatis dRis wesrigi. imisaTvis, rom aseTi gegma moamzados da unari

Seswevdes pasuxi gasces kandidatisa da saarCevno kampaniaSi monawile sxva pirTa

SekiTxvebze, mas kargad unda axsovdes dagegmil RonisZiebaTa yvela detalebi.

gamoiyeneT anketireba detalebis gamosarkvevad yoveli RonisZiebis Sesaxeb,

romelSic kandidati monawileobas miiRebs.

Tqven SegiZliaT SeadginoT Tqveni sakuTari anketa, romelic Seesabameba dagegmvis

Tqven stils. girCevT, CarToT masSi Semdegi ZiriTadi punqtebi:

• RonisZiebis Catarebis TariRi, dro da adgili;

• RonisZiebis saxeoba (magaliTad, wveuleba, sadili an mitingi);

• damswreTa mosalodneli raodenoba;

• moTxovnebi kandidatisamdi (magaliTad, xangrZlivi gamosvla an mokle Tezisebi,

Sesavali an samadlobelo sityva);

• kandidatis Cacmulobis forma;

• kandidatis meuRlis daswreba;

• masobrivi informaciis saSualebebSi gaSuqeba;

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• romeli korespondentebi daeswrebian, rogorc presis, radiosa da televiziis

warmomadgenlebi?

• mowvevis miRebis TariRi.

wesi 4: gaeciT marSrutis zusti da detaluri miTiTebebi

dagegmvaze pasuxismgebelma unda icodes raionis geografia da erTi gaCerebidan

meore gaCerebamde gadaadgilebis drois xangrZlivoba. es umniSvnelovanesi faqtoria

kandidatis drois gamosayeneblad maqsimaluri efeqturobiT da, rac SeiZleba meti

saWiro RonisZiebebis dasagegmad.

metad sawyeni da arafeqturi iqneba, Tu kandidati gzaSi daikargeba. agreTve,

kandidatebs, romlebic RonisZiebebze igvianeben, didi sirTuleebi uCndebaT reputaciis

aRdgenasTan dakavSirebiT. dagegmvaze pasuxismgebelma orjer unda Seamowmos marSruti,

xolo metismetad mniSvnelovan SemTxvevebSi piradad unda moinaxulos RonisZiebaTa

Catarebis adgili. nu datovebT dauzustebel marSrutebs.

rekomendirebulia, kandidati saWesTan ar ijdes, raTa man SeZlos mTeli Tavisi

yuradRebis koncentrireba saarCevno kampaniis Catarebaze. miuxedavad amisa, dagegmvaze

pasuxismgebeli unda darwmundes imaSi, rom kandidats an mZRols zusti da detaluri

miTiTebebi gaaCniaT marSrutis mimarT.

wesi 5: nu dagegmvaT RonisZiebebs grZelvadian periodisaTvis

kampaniis gegmebi unda iyos moqnili, radgan saarCevno kampaniis periodi yovelTvis

savsea moulodnelobebiT. nebismieri, zedmetad dacilebul pesrpeqtivaSi myofi

RonisZiebis dagegmva iwvevs arasasurvel albaTobas imisa, rom is SeiZleba gauqmdes. ori

kviris vada RonisZiebis Catarebamde, mowvevebis miRebis an maTze uaris Tqmis

rekomendirebuli zRvaria.

amave dros, SeecadeT ar gaaCeroT adamianebi `Camokidebul mdgomareobaSi~ maTi

RonisZiebebi yvelaze mniSvnelovania maTTvis da zogierTisTvis sawyenia mtkice `ki~ an

`ara~-s ararseboba kandidatisaTvis. aucilebelia balansireba dagegmvis moqnilobasa da

sazogadoebriobasTan kargi kavSirebis SenarCunebas Soris.

am wess gamonaklisebic gaaCnia, iseTi rogoricaa, winasaarCevno debatebis,

SemowirulobaTa Segrovebis da saarCevno kampaniis mier presisaTvis organizebuli

RonisZiebebis Catareba, romlebic unda daigegmos drois sakmarisi maragiT. agreTve,

kompaniebis mier organizebuli RonisZiebebi winaswar unda iqnas gamoyofili gegmaSi,

kandidatis monawileobis uzrunvelsayofad.

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wesi 6: yoveli mowveva miwodebul unda iqnas werilobiTi saxiT

es wesi icavs kandidats iseve, rogorc pirs, romelmac mowveva gamogzavna. im

SemTxvevaSic ki, rodesac Tqven ar SegiZliaT yvela mowvevis miReba werilobiTi formiT,

SeimuSaveT maTi registraciis meTodi detalebis miTiTebiT, rodis movida mowveva da

visgan.

ganixileT yvela mowveva yovelkvireul Sekrebaze, romelic agreTve unda CarToT

kandidatis gegmaSi erTi kviriT adre xuTSabaTisTvis.

wesi 7: nu SegeSindebaT sityvis `detalebi~

dagegmvaze pasuxismgebelis leqsikonSi ar arsebobs sityva `gadatvirTva~. rogorc

ki miiRebT mowvevas SeecadeT moipovoT am RonisZiebis Sesaxeb rac SeiZleba meti

informacia. Tu RonisZiebis Catarebis zusti dro ucnobia, gaarkvieT monacemebi

marSrutis Sesaxeb da CarTeT isini detalur gegmaSi.

gaarkvieT agreTve, telefonis nomrebi da saqmesTan dakavSirebuli mTeli

informacia Casatarebeli kampaniis yoveli gaCerebisaTvis.

saarCevno kampaniis CatarebaSi mravali sfero arsebobs, sadac misasalmebelia

SemoqmedebiTi sawyisi. dagegmvis xelmZRvaneloba ar warmoadgens amdagvar sferos.

dagegmvaze pasuxismgebelma gansakuTrebuli yuradReba unda dauTmos detalebs.

wesi 8: moamzadeT kandidatisaTvis mokle cnoba yoveli RonisZiebis Sesaxeb

detaluri mokle cnoba yoveli RonisZiebis Sesaxeb, saSualebas aZlevs kandidats

gzaSi gaecnos mis masalebs. igi, agreTve uzrunvelyofs informaciis aqtualobas.

gansazRvreT, sxvadasxva mokle cnobis Sesadgenad aucilebeli informaciis miRebaze

pasuxismgebeli pirebi. yvelaze ukeTesi iqneba daawesoT mokle cnobebis momzadeba

paraskevisTvis, RonisZiebis dawyebamde erTi kviriT adre.

gamoimuSaveT Tqven kandidatTan erTad drois CarCoebi, misTvis gegmebisa da

cnobebis warsadgenad. dasawyisSi kandidats dasWirdeba es masala RonisZiebamde, sul

cota, ormcdarva saaTiT adre. rodesac es Cvevad gadaiqceva, Tqven SeZlebT muSaobas

ocdaoTxsaaTiani maragiT. mniSvnelovani RonisZiebebisaTvis kandidats meti dro unda

misceT mosamzadeblad.

mokle cnoba unda Seicavdes Semdeg monacemebs: mowvevis gamomgzavneli piris gvari;

RonisZiebis dro, adgili da saxeoba; monawileTa mosalodneli raodenoba da sxva

damswre saxelganTqmuli pirebi; mocemul raionSi kandidatis bolo vizitis dros.

aucileblad CarTeT cnobaSi: ras elian kandidatisgan, gamosvlis xangrZlivoba, SesaZlo

kiTxvebi, romelic SeiZleba dausvan kandidats, da agreTve is, mosalodnelia Tu ara

kandidatisagan mxolod `muSaoba publikasTan~. agreTve, CarTeT cnobaSi im adamianis

gvari, romelic waradgens kandidats, Tu es saWiro iqneba.

sxva monacemebi, romlebic xels Seuwyobs kandidatis ufro xarisxian momzadebas,

unda Seicavdes informacias arCeviT Tanamdebobebze myof pirebze, partiuli Tanamdebobis

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pirebze, sxva sapatio stumrebze, romlebic SeiZleba eswrebodnen RonisZiebas, agreTve

informacia ZiriTad gansaxilvel sakiTxebze da raime monacemebs im araerTgvarovani

garemos Sesaxeb, romelic SeiZleba iyos mocemul RonisZiebaze.

SeinaxeT yvela es mokle cnoba imisaTvis, rom gamoiyenoT momavalSi.

wesi 9: yoveli RonisZiebis Semdeg, CaatareT kandidatis an misi Tanmxlebi TanaSemwis

gamokiTxva

dagegmvaze pasuxismgebeli unda Seecados, yoveli RonisZiebis Semdeg Sesabamisi

informaciis miRebas, momavalSi cnobis mosamzadeblad. es informacia SeiZleba exebodes

imas, Tu ramdeni adamiani monawileobda mocemul RonisZiebaSi da rogori reagireba

hqondaT maT kandidatis mimarT; presis ramdeni warmomadgeneli eswreboda da warmatebiT

Caiara Tu ara kandidatis voiaJma.

am ukukavSirs didi mniSvneloba aqvs dagegmvaze pasuxismgebelisTvis, imisaTvis,

rom mas SesaZlebloba hqondes gansazRvros, aqvs Tu ara azri garkveul raionebSi

xelmeore vizits.

wesi 10: daukavSirdiT yoveli RonisZiebis organizators, misi damTavrebis Semdeg da

SeagroveT informacia gamoZaxilis Sesaxeb

wesad miiReT, daukavSirdeT yoveli RonisZiebis organizators misi damTavrebis

Semdeg da SeagrovoT informacia masze gamoZaxilis Sesaxeb. es unda Seicavdes madlobis

werilebis dagzavnas, fotosuraTebis, sagazeTo amonaWrebis da masalebis Segrovebas

yoveli RonisZiebis irgvliv.

gansakuTrebuli mniSvneloba aqvs madlobis werilebs. garda imisa, rom isini kargi

tonis maCveneblebia, es werilebi – amomrCevlebTan kavSiris damyarebis kidev erTi

saSualebaa. pirma, romelic gadarCevisTvis ibrZvis, amomrCevlebs unda Seatyobinos, rom

maT SeuZliaT daukavSirdnen mis ofiss nebismieri daxmarebisTvis, romelic maT

dasWirdebaT. pretendentma unda Seuqmnas sabrZolo ganwyobileba iseTi frazebis

gamoyenebiT, rogoricaa: `iseTi xalxis daxmarebiT, rogoric Tqven xarT, Cven gamarjvebas

movipovebT noembris arCevnebSi~.

wesi 11: dagegmvaze pasuxismgebelma daxmareba unda gauwios masobrivi informaciis

saSualebebSi saarCevno kampaniis gaSuqebas

dagegmvaze pasuxismgebeli warmoadgens mniSvnelovani informaciis

mflobelsYkandidatis drois Sesaxeb, romelic interess warmoadgens masobrivi

informaciis saSualebebisTvis. man unda imuSaos saarCevno kampaniis xelmZRvanelTan da

pirTan, romelic pasuxismgebelia sazogadoebriobasTan kavSirze, raTa darwmundes, rom

masobrivi informaciis saSualebaTa interesebi daculia. im pirebma, romlebic

gadawyvetilebas Rebuloben unda gamoimuSaon masobrivi informaciis saSualebebTan

urTierTobis strategia.

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kandidatis gegmebis Sesaxeb JurnalistTa informirebis procesi damokidebulia

karg urTierTobebze saarCevno kampaniis organizatorebsa da masobrivi informaciis

saSualebebs Soris. kandidatis ukanaskneli gegmebis wardgena da RonisZiebaze misi

drouli Camosvlis uzrunvelyofa warmoadgens umniSvnelovanes faqtors, presaSi

kampaniis gasaSuqeblad, rac sasurvelia nebismieri saarCevno kampaniisaTvis. Tqveni

kandidatis gamosvlebi dRis erTaderT movlena ar aris, romelmac SeiZleba presis

yuradReba miipyros. rac ufro Tavisuflad igrZnoben Tavs masobrivi informaciis

saSualebaTa warmomadgenlebi, miT ufro gaizrdeba Tqveni Sansi Tqveni RonisZiebis

yovelmxriv gaSuqebaze.

daugzavneTY masobrivi informaciis saSualebebs kandidatis saqmianobis kviris

gegma. amas ewodeba samaxsovro masobrivi informaciis saSualebebisTvis, da or funqcias

asrulebs. erTis mxriv, is atyobinebs masobrivi informaciis saSualebebs kandidatis

adgilmdebareobis Sesaxeb, im SemTxvevisaTvis, Tu is maT dasWirdebaT, da, meores mxriv,

reklamas uwevs kandidatis kampaniis aqtiuri warmarTvis gegmas, rac zrdis ndobas

saarCevno kampaniisadmi.

saWiro ar aris masobrivi informaciis saSualebaTa warmomadgenlebma icodnen

yvela Sexvedris Sesaxeb, romelsac atarebs kandidati, magram maT unda icodnen sad da

rodis aris dagegmili mniSvnelovani masStabis RonisZieba.

kampaniis strategiis SemmuSavebeli gundi erTsulovani unda iyos im mTavari

sakiTxis mimarT, romelsac yoveldRiurad an yovelkvireulad ganixilaven saarCevno

kampaniis monawileebi. gegmam SeiZleba daxmareba gagiwioT politikuri dRis wesrigis

SemuSavebaSi. nu daabnevT masobrivi informaciis saSualebebis warmomadgenlebs

erTdroulad bevri sakiTxis Sesaxeb saubriT. mTavari sakiTxi propagandas unda uwevdes

saarCevno kampaniis Temas, rogorc es Cafiqrebulia misi gegmiT.

wesi 12: warmodgena gqondeT amomrCevelTa yvelaze ufro mniSvnelovani gaerTianebebis

Sesaxeb da daamyareT kargi urTierTobani maT wevrebTan

Tqveni saarCevno kampaniis gegmaSi gamomJRavnebul unda iqnas Tqveni raionis

amomrCevelTa calkeuli jgufebi, romlebsac gansakuTrebiT didi mniSvneloba aqvT Tqveni

kandidatis gamarjvebisaTvis. es amomrCevlebi SeiZleba warmodgenil iqnan samRvdeloebis

warmomadgenlebiT, maswavleblebiT, veteranebiT da eTnikuri jgufebiT.

amave jgufebs unda miakuTvnoT Tqveni partiis xelmZRvanelebi, arCeviT

Tanamdebobebze myofi pirebi da sxva sazogadoebriobis TvalsazrisiT liderebad

CaTvlili pirebi.

aucilebelia SeatyobinoTY yvela mniSvnelovani gaerTianebebis liderebs imis

Taobaze, Tu rodis ewveva kandidati maT raions. Tqven SesaZloa moisurvebT Sexvedras am

liderebTan, Tu amisaTvis geqnebaT dro. SeecadeT efeqturad gamoiyenoT kandidatis dro,

roca is romelime geografiul raionSi imyofeba. garemoebis mixedviT, SeatyobineT am

liderebs telefoniT an werilobiT fostis meSveobiT.

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wesi 13. upiratesoba mianiWeT daggemvis aqtiur da ara reaqtiur formas

praqtikulad yoveli kandidati mowvevas Rebulobs sxvadasxva RonisZiebaSi

monawileobis miRebaze, magram arsebobs usargeblo drois mTeli monakveTebi. arsebobs

agreTve sxva SesaZleblobebic, Tu dagegmvaze pasuxismgebeli iqneba ufro daJinebuli,

Seasrulebs `saSinao davalebas~ olqis TaviseburebaTa analizis Catarebis Taobaze da

yovelTvis moZebnis damatebiT SesaZleblobebs kandidatis sajaro gamosvlebisaTvis.

saWiroa saarCevno kampaniis sxva xelmZRvanelebTan muSaoba, raTa darwmunebuli

iyoT, rom Tqveni aqtiuri dagegmva kampaniis strategiis Sesrulebas exmareba. saarCevno

kampaniis xelmZRvanels, saorganizacio direqtors, nebayoflobiTi TanaSemwebiis muSaobaze

pasuxismgebels, da agreTve sazogadoebriobasTan kavSirze pasuxismgebel pirs SeiZleba

gaaCndeT kandidatis drois Sevsebis sxva gzebic.

wesi 14: organizeba gauwieT sxva saarCevno kampaniebTan urTierTobas

dagegmvisas sxva saarCevno kampaniebTan kontaqtebis damyarebam SeiZleba saSualebas

misces Tqvens kandidats monawileoba miiRos RonisZiebaSi, romelic Tavdapirvelad

dagegmili iyo Tqveni partiis sxva kandidatisaTvis. aseTi TanamSromloba mxolod

gaaxarebs Tqveni partiis momxreebs, radgan am SemTxvevaSi maTi Sansebi mousminon partiis

kandidatis gamosvlas mniSvnelovnad gaizrdeba. garda amisa, amgvari TanamSromloba

dagexmarebaT ar gamogeparoT is RonisZiebebi, romlebic SeiZleba Tqven gamotoveT Tqvens

analizSi da, romlebsac didi mniSvneloba aqvT Tqveni kandidatis daswrebis

TvalsazrisiT.

daicaviT Tqveni kampaniis gegmaSi Cadebuli principebi sxva saarCevno kampaniebis

kandidatTa gansazRvrisaTvis, romlebsac Tqveni kandidati TavisTavs ukavSirebs.

wesi 15: nu CamokidebT kedelze Tqveni saqmianobis gegmas, raTa sxvebs ar SeeZloT misi

naxva

es yvelaze martivi xerxia imisaTvis, rom Tqvenma metoqem SeZlos informaciis

miReba Tqveni moqmedebebis Sesaxeb. misi xelmisawvdomobis SezRudviT Tqven SeamcirebT

imis SesaZleblobas, rom Tqveni kandidati uxerxul mdgomareobaSi aRmoCndes. karg

meTods warmoadgens im pirTa wris SezRudva, romelTaTvisac kargad aris cnobili Tqven

moqmedebaTa generaluri gegma, romelic yvelaze saukeTesod saarCevno kampaniis gegmiT

aris warmodgenili.

zemoaRniSnulTan erTad saWiroa SezRudoT im pirTa raodenoba, romlebic

Rebuloben Tqveni kandidatis moqmedebaTa yovelkvireuli an yoveldRiuri sruli gegmis

aslebs. kampaniis strategiis gamomuSavebaze dasaqmebulma Tqvenma gundma Tavidanve unda

gansazRvros, vin unda iyos aseTi dokumentis mimRebi. saarCevno kampaniis xelmZRvaneli

da sazogadoebriobasTan kavSirze pasuxismgebeli piri, albaT, saarCevno kampaniis im

xelmZRvanelebs warmoadgenen, romlebsac dasWirdebaT sruli gegma.

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4. dagegmvis teqnologia

dagegmvis marTva metad mravalferovania, yoveli konkretuli saarCevno kampaniis

mixedviT. yovel kampanias specifiuri moTxovnebi gaaCnia, romlebsac gansazRvravs

kandidati, politikuri garemoeba, personali, romelic SeiZleba mowveul iqnas kampaniaSi

samuSaod, da agreTve kampaniis gegma.

qvemoT im meTodebis aRwera mogyvavs, romlebic ufro efeqturs gaxdian Tqvens

dagegmvas. es meTodebi araviTar SemTxvevaSi ar warmoadgenen yovlismomcvel sistemas,

romelic gamoiyeneba yvela kampaniis mier. isini warmoadgenen sistemis safuZvels,

romelic SemuSavda da Tavisi efeqturoba daamtkica mraval warsul saarCevno kampaniaSi.

gadawyvetilebis miReba

kidev erTxel gavimeoroT: aris mxolod erTi adamiani, romelsac ufleba aqvs

RonisZiebebSi kandidatis monawileoba dagegmos. es adamiania – dagegmvaze pasuxismgebeli.

Tu is ar moiwonebs mas, es RonisZieba SeiZleba saerTod ar iqnas Setanili gegmaSi.

dadgenil unda iqnas TaTbirebis, gadawyvetilebis miRebis an sxva RonisZiebaTa

Catarebis tradicia imisTvis rom dagegmvaze pasuxismgebels SeeZlos konkretuli Txovnis

mniSvnelobis awon-dawona dagegmvis strategiis TvalsazrisiT. saarCevno kampaniis

xelmZRvaneli da, SesaZloa, kampaniis Catarebis Stabis sxva wevrebi CarTulni unda iyvnen

am procesSi.

perspeqtiuli gegma kandidatis saqmianobis moqnil ganrigs unda warmoadgendes.

ganrigi imdenad moqnili unda iyos, rom kandidatma unda SeZlos saarCevno kampaniis

cvladi politikuri situaciis Segueba. amave dros, igi kampaniis ZiriTad strategias

unda Seesabamebodes.

yoveldRiurad da/an yovelkvireulad dagegmvaze pasuxismgebeli unda amzadebdes

kandidatis ganrigs. masSi ganawilebuli unda iyos kandidatis saqmianoba yoveli wuTis

mixedviT, marSrutebis, krebebisa da im pirTa Sesaxeb informaciis miTiTebiT, romlebTanac

man kavSiri unda daamyaros. msxvilmasStabiani RonisZiebebisTvis dagegmvaze

pasuxismgebelma unda agreTve SeimuSaos mokle cnoba. am dokumentebis nimuSebi moyvanilia

danarTSi.

pasuxi mowvevaze

arsebobs ori saxis mowveva: miTiTebuli TariRiT da Ria TariRiT. miTiTebuli

TariRis mqone mowvevaSi moyvanilia kandidatis savaraudo monawileobis konkretuli dro

da konkretuli TariRi, xolo Ria TariRian mowvevaSi gamoxatulia survili kandidatis

monawileobis Taobaze romelime dRes garkveuli drois CarCoebSi.

pirvel etaps warmoadgens pasuxi im RonisZiebebze romelTa monawileobaSic Tqven

calsaxad uars ambobT. aseTebs miekuTvneba RonisZiebebi, romlebic interess ar

warmoadgenen kandidatisTvisa da saarCevno kampaniisTvis da ar moaqvT politikuri

sargebloba. amgvar Txovnebs agreTve miekuTvneba is Txovnebi, romlebic ewinaaRmdegeba

89

winaswar dagegmil RonisZiebebs. gaagzavneT werili uariT, romelsac xels aweren

dagegmvaze pasuxismgebeli an kampaniis mmarTveli, magram ara kandidati.

amis Semdeg moqmedebas iwyebs Tqveni saarCevno kampaniis gadawyvetilebaTa miRebis

sistema. konsultacia sTxoveT saarCevno kampaniis zemoT aRniSnul xelmZRvanelebs

mowvevaTa Taobaze, romlebzec SeiZleba dadebiTi pasuxi gasceT. rekomendirebulia,

gaarkvioT yvelaferi RonisZiebis sponsorebis Sesaxeb, daukavSirdeT pirs, romelic

mocemul raionSi politikur kontaqtebs amyarebs TqvenTan, daazustoT, ra aris

mosalodneli kandidatisgan, damswreTa raodenoba da ZiriTadad damswreTa gvarebi.

mowvevis miRebis Sesaxeb gadawyvetilebis miRebis SemTxvevaSi, gaagzavneT madlobis

werili kandidatis xelmoweriT. daaregistrireT mowveva miRebul mowvevaTa specialur

reestrSi.

Tu gadawyvetileba ar SeiZleba iqnas miRebuli, gaagzavneT werili dagegmvaze

pasuxismgeblis an kampaniis mmarTvelis xelmoweriT, romliTac atyobinebT, rom mowveva

ganixileba. gansaxilveli mowvevebi SeinaxeT qronologiis mixedviT da daafiqsireT, ra

gadawyvetilebebi iqna miRebuli am mowvevebze.

SeecadeT, ar gasceT valdebulebebi metismetad Soreul perspeqtivaze. jgufTa

umetesobisaTvis ar iqneba tragedia, Tu konkretuli gadawyvetileba ar iqneba miRebuli

RonisZiebis Catarebis savaraudo TariRamde or kviraze adre. Tu raime valdebulebas

aiRebT Tqvens Tavze, uars nu ityviT masze SemdgomSi, Tu amis mizezs sagangebo garemoeba

ar warmoadgens.

dokumentebis Senaxva

dagegmvaze pasuxismgebeli imdenad kargia, ramdenadac kargia misi dokumentacia.

dagegmvis dokumentebi – yvelaze aucilebeli dokumentebia saarCevno kampaniaSi. isini

unda iyos mowesrigebuli, rom maTi moZebna SesaZlebeli iyos pirvelive saWiroebisaTvis.

dagegmvis masalebis Senaxvis ramodenime xerxi arsebobs. Cven migvaCnia, rom rac

ufro martivia sistema, miT ukeTesia. umetes SemTxvevaSi Tqven dagWirdebaT dokumentTa

or-ori egzemplari, romlebic daxarisxebulia TariRebisa da geografiuli raionebis

mixedviT. Tqven agreTve dagWirdebaT dokumentebis cal-calke Senaxva, ganxiluli,

miRebuli da uaryofili mowvevebis mixedviT.

aucileblad SeinaxeT yvela gansaxilveli mowveva erT adgilas, maTi Semosvlisa

da TariRebis mixedviT. rogorc ki gadawyvetileba miRebuli iqneba, maSinve gadaitaneT es

dokumenti saqaRaldeSi uaryofiTi an dadebiTi pasuxiT. SeinaxeT uaryofili dokumentebi

da daafiqsireT, ra moqmedeba iqna miRebuli maT mimarT. swored ukanasknelni, rogorc

sCans, mosvenebas ar mogcemen momavalSi.

aRricxvis ormagi sistema miRebis, uaryofis da mowvevis ganxilvis Sesaxeb

informaciis Senaxvis saSualebas iZleva TariRisa da geografiuli raionis mixedviT.

zogierTi yovel Tves calke feriT aRniSnavs. Ria TariRis mqone yvela mowveva saerTo

saqaRaldeSi moaTavseT, yoveli konkretuli Tvis mixedviT. dokumentebis klasificirebis

meore meTodia – geografiuli raionebis mixedviT. isini unda Seesabamebodes Tqveni

90

kampaniis gegmaSi aRniSnul raionebs. dokumentebis Senaxvis es sistema mogcemT monacemebs,

romlebic aucilebelia im raionebis analizis Casatareblad, romlebSic kandidati

atarebs an gaatarebs Tavis dros.

SeinaxeT monacemebi yoveli RonisZiebis Sesaxeb Sekruli saxiT. yoveli axali

damatebiTi informaciis gamoCenis Tanave uzrunvelyaviT misi moTavseba ukve arsebul

informaciasTan RonisZiebis Sesaxeb.

perspeqtiuli dagegmva

es nawili asaxavs mTeli kviris RonisZiebaTa gegmas. RonisZiebaTa damtkicebisas,

igi siaSi Seitaneba. daafiqsireT RonisZiebis dro, dRe, TariRi, Catarebis adgili, piri,

romlis meSveobiT amyarebT kontaqts, da telefonis nomeri. perspeqtiuli dagegmva

Seicavs agreTve oficialur politikur TariRebs, dResaswaulebs, istoriul TariRebs

da aRniSnavs mniSvnelovan sazogadoebriv RonisZiebebs cnobis simartivisaTvis. es

gvexmareba kandidatis informirebaSi.

ganrigi

ganrigi dagegmvis ukanasknel etaps warmoadgens. sruli ganrigi iwereba erTi dRis

an mTeli kvirisaTvis. is Seicavs mniSvnelovan informacias RonisZiebebis, marSrutebis,

drois, adgilmdebareobis, pirebis Sesaxeb,romelTa meSveobiT myardeba kontaqtebi da a.S.

yovekvireuli

dagegmvaze pasuxismgeblis yvelaze mniSvnelovan instruments yovelkvireuli

warmoadgens. Cveulebriv, es swrafCamweria, romelic yovelTvis misi patronis

mxedvelobis areSi imyofeba. yovelTvis Tan gqondeT Tqveni yovelkvireuli, nurasdros

datovebT mas magidaze yuradRebis gareSe da nuravis miscemT. rodesac Tqven sadilad

midixarT, CaketeT is CanTaSi. nu waiRebT mas Tan sazogadoebriv adgilebSi.

moviyvanoT ramodenime ZiriTadi nawili, romlebic CarTuli unda iyos dRiurSi.

Tqven, SesaZloa, damatebiT nawilebs gamoiyenebT, magram Cvens mier moyvanili nawilebi

safuZvels warmoadgens:

saxelebis siebi

CarTeT dRiurSi olqis TaviseburebaTa analizis dros Sedgenili siebi da,

agreTve, telefonebis nomrebisa da misamarTebis siebi.

prioritetuli raionebi

geografiuli raionebis CamonaTvali, romlebSic tardeba Tqveni saarCevno kampania.

werilebis Sablonebi

sxvadasaxva werilebis nimuSebi, romlebic igzavneba mowvevebis sapasuxod. CarTeT

maTi aRniSvnebi, Tu Tqven kompiuteriT sargeblobT.

Tqveni gegma mxolod qaRaldze rCeba, sanam Tqven ar moiwvevT am samuSaos

Sesasruleblad Tqvens saukeTeso adamianebs. gegma kargia imdenad, ramdenadac realuria

misi Sesruleba. xolo Tqveni movaleobaa, uzrunvelyoT, rom Tqveni organizaciis

ZiriTadi Semsruleblebis mier miRebuli da mowonebuli es gegma Sesrulebul iqnas.

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5. risi gakeTebaa saWiro da ris ara dagegmvis dros

daskvnis saxiT moviyvanT ramodenime zogad wess imis Sesaxeb, Tu ra unda gakeTdes

da ra ara Statis sakanonmdeblo krebaSi da adgilobrivi marTvis organoebSi Tqveni

kandidatis saqmianobis dagegmvisas. Cveni rekomendaciaa daicvaT es wesebi.

risi gakeTebaa saWiro

• werilobiTi formiT daadastureT yvela Sexvedra, miRebuli mowveva da

RonisZiebebSi monawileoba rac SeiZleba adre.

• Tvalyuri adevneT, rom kandidati yvelgan Tavisdroze gamocxaddes.

• iqonieT erTi adgili dagegmvaze informaciis Sesagroveblad da iyolieT erTi

adamiani, romelic amiT aris dasaqmebuli.

• SeecadeT gamoiwvioT Tqvens kandidatSi madlierebis grZnoba yoveli mowvevis

mimarT da mzadyofna miiRos es mowveva. dagegmvaze pasuxismgebelma unda

Seatyobinos mowvevis miRebis an uaryofis Sesaxevb yovel calkeul SemTxvevaSi.

• gaeciT werilobiTi miTiTebebi. orjer SeamowmeT marSrutebi.gaigeT oTaxebis

nomrebi, telefonis nomrebi da sxva momentebi, raTa kandidati Camovides daniSnul

adgilze.

• mieciT kandidats dro dasvenebisTvis.

• gamounaxeT kandidats saTanado Tanxleba.

• informacia miawodeT kandidats yoveli RonisZiebis win da awarmoeT kandidatis

gamokiTxva yoveli RonisZiebis Semdeg.

ris gakeTeba ar SeiZleba

• nu miiRebT mowvevebs dabali prioritetis adgilebSi mxolod imitom, rom yvela

is, visac adre gaumarjvia arCevnebSi, iq namyofia.

• nu dagaviwydebaT xelmZRvanelobisa da organizatorebis informoreba kandidatis

raionSi yofnis Sesaxeb.

• nurasodes daarRvevT gegmas.

• nu gaauqmebT RonisZiebebs.

• nu dakargavT dros imaTze, vinc xmas miscems Tqvens winaaRmdeg.

• ar miiRoT aranairi mowveva, sanam ar daasrulebT Tqvens werilobiT gegmas.

• nu gadasdebT mowvevaze pasuxis gacemas, Tu mis ganxilvas dro dasWirdeba.

madloba mouxadeT mowvevisaTvis da auxseniT, rom gadawyvetilebis miReba jer ar

SegiZliaT.

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gegmebis SemuSaveba warmatebis misaRwevad

gegmebis gulmodgine SemuSaveba – warmatebis sawindaria nebismieri seriozuli

miznis misaRwevad. es exeba bizness, ojaxur cxovrebas, sazogadoebriv saqmianobas da,

gansakuTrebiT, politikur muSaobas. Tqveni mTavari amocanaa – uzrunvelyoT Tqveni

partiis kandidatis mxardamWeri yoveli amomrCevlis daswreba sarCevno punqtze

arCevnebis dRes. mocemuli miznis misaRwevad pirvel rigSi SeasruleT zemoaRniSnuli

amocanebi.

am amocanebis Sesruleba gacilebiT advili iqneba, Tu Tqven SeadgenT kalendars da

Tqveni muSaobis ganrigs.

6. kalendaruli gegma

kalendaruli gegma yoveli winasaarCevno kampaniis Semadgenel nawils warmoadgens.

es yvela RonisZiebis grafikia, romelic winasarCevno kampaniis CarCoebSi tardeba. aseTi

kalendaruli gegma fasdaudebel daxmarebas gagiwevT yvela dasaxuli nabijis

Sesasruleblad da giCvenebT, rogor warmatebas miaRwieT Tqven yovel etapze.

kalendaruli gegma Taviseburad Tqveni saarCevno kampaniis saerTo gegmis rukas

warmoadgens. masSi TvalsaCinod SeiZleba dainaxoT, rom winasaarCevno kampaniis CarCoebSi

Casatarebeli yvela RonisZieba da moqmedeba, da agreTve Tqvens gankargulebaSi arsebuli

yvela saxsrebi emsaxureba erT saboloo mizans – arCevnebSi gamarjvebas.

kalendaruli gegmis Sedgenisas aTvlis wertilad aiReT arCevnebis dRe da iareT

ukan, amasTan aRniSneT yoveli RonisZieba sufTa ujredebSi. miuTiTeT RonisZiebis

Catarebis vada da dro, romelic saWiroa mis momzadebaze.

gegmaze muSaobis dasawyisSi gaakeTeT Canawerebi fanqriT, radgan usaTuad saWiro

iqneba koreqtireba da Sesworebebis Setana. mas Semdeg, rac gegma Sedgenili iqneba,

mizanSewonilia garkveuli feriT aRniSnoT RonisZiebaTa yoveli tipi. magaliTad,

saorganizacio RonisZiebebi SeiZleba SeReboT wiTeli feriT, politikur agitaciasTan

dakavSirebuli RonisZiebebi – cisferad, fuladi saxsrebis Segrovebis RonisZiebebi –

mwvane feriT da a.S.

mas Semdeg, rac Tqven sabolood SeadgineT kalendaruli gegma, Tqvens winaSe

warmodgeba winasaarCevno kampaniis gaSlili saerTo suraTi. es dagexmarebaT Zalebisa da

saxsrebis efeqtur ganawilebaSi. magaliTad, Tqven winaswar SeZlebT imis gansazRvras,

ramdeni nebayoflobiTi TanaSemwis mowveva dagWirdebaT dasaxuli miznebis misaRwevad.

Tqven agreTve SeZlebT drois gaangariSebas, romelic ama Tu im RonisZiebis Casatareblad

dagWirdebaT.

gamoiyeneT kalendaruli gegma mTeli winasaarCevno kampaniis ganmavlobaSi

imisaTvis, rom uzrunvelyoT grZelvadiani programebis momzadeba da Catareba, efeqturad

gamoiyenoT fuladi saxsrebi da nebayoflobiT TanaSemweTa daxmareba. Tvalyuri adevneT

imas, rom winasaarCevno kampaniis mxolod xelmZRvanel muSakebisaTvis iyos xelmisawvdomi

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Tqveni kalendaruli gegma. ar aris saWiro Sedgenili kalendaruli gegmis gamoaSkaraveba

yvelas dasanaxavad.

7. kampaniis gegmis xarisxobrivi Sefaseba

qvemoT moviyvanT aT niSan-Tvisebas da aT kiTxvas, romelTa daxmarebiT Tqven

SegiZliaT saarCevno kampaniis Catarebis gegma SeafasoT, misi Sedgenis Semdeg.

gegmis sisrule. moicavs Tu ara gegma kampaniis yvela ZiriTad mxares, da iZleva

Tu ara srul da naTel suraTs momavali arCevnebisTvis mosamzadeblad?

obieqturoba. ra udevs safuZvlad miRebul gadawyvetilebebs – obieqturi faqtebi

da zusti gaangariSeba Tu subieqturi azri da crurwmena?

koreqtuloba. Seicavs Tu ara gegma naTel da mkafio amocanebs? awesebs Tu ara

gegma drois CarCoebs mis Sesrulebaze kontrolisaTvis? konkretulad vin agebs pasuxs

gegmis ganxorcielebaze da vin akontrolebs misi realizebis msvlelobas? dadgenilia Tu

ara ZiriTadi samuSao ubnebi?

Sesrulebis SesaZlebloba. realuria Tu ara dasaxuli amocanebis Sesruleba, Tu

maT gansaxorcieleblad meti droa saWiro?

dasrulebuloba. dasrulebulia Tu ara gegmis dawera? mowonebulia Tu ara gegma

kandidatis mier, Tu mas aqvs raime SeniSvnebi?

movaleobebis ganawileba da angariSgeba. uzrunvelyofs Tu ara gegma movaleobebisa

da pasuxismgeblobis ganawilebas? gansazRvravs Tu ara samuSaoebis Sesrulebis

konkretul vadebs? sakmaris xalxs aqvs Tu ara gaazrebuli is imdenad, rom

damoukideblad imuSavon mis calkeul nawilebze, Tu aucilebelia maTze mudmivi

kontroli zemodan?

moqniloba. sakmarisad moqnilia Tu ara gegma imisaTvis, rom reagireba SeiZlebodes

amomrCevelTa ganwyobilebis moulodnel cvlilebebze?

mizandasaxuloba. Seicavs Tu ara gegma yvela im nabijs, romelic aucilebelia

gamarjvebis misaRwevad? gaTvaliswinebulia Tu ara metoqis SesaZlo moqmedebani?

funqcionaluroba. radganac gegmis warmatebuloba imazea damokidebuli, Tu

ramdenad advilia misi praqtikaSi gamoyeneba, SeZlebs Tu ara Tqveni xalxi muSaobas

swored am gegmis gansaxorcieleblad?

optimaluroma. warmoadgens Tu ara mocemuli gegma optimalur dokuments,

romelic dawvrilebiT iTvaliswinebs momavali kampaniis yvela Taviseburebas? gaZlevT Tu

ara is saSualebas srulad gamoiyenoT Tqveni kandidatis Zlieri mxareebi da misi metoqis

susti mxareebi?

arCevnebSi gamarjvebisTvis saWiroa drois mcire monakveTis ganmavlobaSi Tqveni

Zalisxmevis koncentrireba moaxdinoT imaze, rom organizeba gauwioT rac SeiZleba met

xalxs, SeagrovoT aucilebeli saxsrebi, ganumartoT amomrCevlebs kandidatis programa

da umetesi maTgani daarwmunoT miscen mas Tavisi xmebi. winasaarCevno kampaniis Catarebis

gegma gansazRvravs amocanebs da miuTiTebs saxsrebsa da meTodebs, romlebic kandidatma

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unda gamoiyenos gamarjvebis misaRwevad. kargad dagegmilma winasaarCevno kampaniamac ar

SeiZleba arCevnebSi gamarjvebis garantia mogceT, magram arasaTanadod dagegmili da

sustad Catarebuli kampania usaTuod damarcxebisken migiyvanT.

kari VII. agitacia da propaganda saarCevno kampaniaSi

politikuri propaganda Seicavs masebze ideuri zegavlenis yvela saxeobas im

mizniT, rom daarwmunoT adamianebi mxari dauWiron Tqvens kandidats an Tqven adgilobriv

partiul organizacias. miaRwioT karg organizebas winasaarCevno kampaniis Catarebisas, es

jer kidev cotaa. aucilebelia, rom Tqveni lozungebi da mowodebebi amomrCevelTa

gulebs Seexos da survili aRuZras maT xma miscen Tqvens kandidats. politikuri

propagandis mizani maSin CaiTvleba miRweulad, rodesac Tqveni ideebi gaziarebul iqneba

adamianTa mier. qvemoT moyvanili terminebi saWiroa politikuri propagandis sxvadasxva

aspeqtebis gasaazreblad.

sulieri faseulobani. sulieri faseulobani orientirs warmoadgenen zneobis

sakiTxebSi. saerTo sulieri faseulobani mimarTulebas iZleva aqtualuri sakiTxebis

analizisas da politikuri poziciebis gamomuSavebisas am sakiTxebTan mimarTebaSi.

aqtualuri problemebi. aqtualuri problemebi – sazogadoebrivi politikis is

sakiTxebi da winaaRmdegobebia, romlebic yuradRebis centrSi iqnebian winasaarCevno

kampaniis msvlelobisas.

politikuri poziciebi. politikuri pozicia erTi da imave sakiTxis ZiriTad

mxareebs gansazRvravs, kandidatis Tvalsazriss da wamoyenebuli problemebis gadawyvetis

xerxebs gamoxatavs. politikuri poziciebi ar unda ewinaaRmdegebodes partiis

ideologiur mizandasaxulobas.

kampaniis leitmotivi. kampaniis leitmotivi – misi ZiriTadi ideaa. es mosazrebaa,

romelsac Tqven sTavazobT adamianebs, raTa mxari dauWiron Tqvens organizacias an xma

miscen Tqvens kandidats. kampaniis leitmotivi konkretul sakiTxebze arsebuli

poziciebis CarCoebs scildeba, da fundamentalur mrwamssa da miswrafebas gamoxatavs.

lozungebi da mowodebebi. lozungebi da mowodebebi kampaniis leitmotivis

gadmocemis formas warmoadgenen. lozungebis sozusteze da simarTleze damokidebulia

kandidatis poziciis mimzidveloba.

1. politikuri agitacia winasaarCevno kampaniis dros

politikur agitacias winasaarCevno kampaniis dros miekuTvneba yvela mimarTva,

romelic gadaicema masobrivi informaciis sxvadasxva saSualebebiT wimasaarCevno kapaniis

mTeli drois ganmavlobaSi.

saWiro mimarTva, romliTac Tqven mimarTavT saWiro auditorias saWiro dros, –

ai riT gamoirCeva Tqveni kampania, romelic gamarjvebisken migiyvanT, Cveulebrivi

kampaniisgan.

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xSirad winasaarCevno kampaniis Catarebisas gamoiyeneba reklama radioTi,

televiziiT da beWvdiT masalebSi, daigzavneba pres-relizebi, kandidatebi sityviT

gamodian, da amasTan maT mimarTvebSi darRveulia Tanmimdevroba.

amgvari koordinirebis ararseboba iwvevs drois da fuladi saxsrebis dakargvas.

efeqturi winasaarCevno kampaniis Casatareblad aucilebelia gegma. kandidatis poziciebis

maqsimaluri gaZlierebisaTvis aucilebelia, rom politikuri agitacia winasaarCevno

kampaniis Catarebisas, kampaniis saerTo strategiasTan harmoniul urTierTkavSirSi iyos.

winasaarCevno platformis SemuSaveba

radganac adamianTa umetesobas politika ar ainteresebs an isini Tvlian, rom

politikosebs arafris gakeTeba ar surT imisaTvis, rom maT daxmareba aRmouCinon,

politikuri agitacia winasaarCevno kampaniis Catarebisas unda ùkavSirdebodes~

amomrCevlis interesebs. man unda daarwmunos amomrCevlebi, rom Tqven igive sakiTxebi

gaRelvebT, rac maT. Tqven aucileblad maTive kuTxiT unda miudgeT amomrCevelTa

problemebs.

amitom, winasaarCevno kampaniis Catarebisas politikuri agitaciis fuZemdebeli

principi unda iyos:

àdamianebi xmas aZleven imas, visac, maTi azriT, igive sakiTxebi aRelvebs,

rac maT, da agreTve imas, vinc, maTi azriT, erTaderTia, romelsac unari

Seswevs maTi cxovreba ukeTesobisaken Secvalos~.

amgvari midgomiT moqmedebisas, Tqven unda gadasinjoT Tqveni warmodgenebi sxva

adamianebTan urTierTobis Sesaxeb. amasTan, Tqven uari unda TqvaT imaze, risic gjerodaT,

an gadasinjoT Tqveni Sexedulebebi zogierT sakiTxze. aucilebelia SecvaloT

amomrCevlebisTvis Tqveni Sexedulebebis miwodebis xerxi.

arsebobs droiT gamocdili meTodebi, romlebic dagexmarebian garkveuli forma

mianiWoT Tqvens gamosvlas da uCvenoT adamianebs, rom Tqven igive problemebi gaRelvebT,

rac maT, da am problemebis gadawyvetis unikaluri SesaZleblobebi gagaCniaT. visaubroT

yvela winasaarCevno politikuri mimarTvis safuZvlis Sesaxeb, romelsac ewodeba: àTi

fuZemdebeluri faseuloba~.

aTi ZiriTadi zogadsakacobrio faseuloba

imisaTvis, rom daarwmunoT sxvebi imaSi, rom Tqven igive sakiTxebi gaRelvebT, rac

maT, Tqveni politikuri agitaciis safuZvlad unda idos fuZemdebluri faseuloba an

mcneba.

Rrma samecniero gamokvlevebma da maTma praqtikulma gamoyenebam uCvena, rom

arsebobs aTi ZiriTadi faseuloba, romelic Zalian mniSvnelovania mTeli msoflios

adamianebisTvis. es fuZemdebluri faseulobebi gamoiyeneba rogorc samSeneblo agurebi

efeqturi agitaciis Catarebisas. maTi gamoyenebiT Tqven SegiZliaT naTlad uCvenoT

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amomrCevlebs, rom Tqven igive sakiTxebi gaRelvebT, rac maT. ai am faseulobaTa

CamonaTvali:

janmrTeloba – imis rwmena, rom Tqven da Tqveni ojaxi janmrTelebi iqnebiT.

finansuri uzrunvelyofa – survili iyoT finansurad uzrunvelyofilni amJamad

da momavalSi.

ufro mWidro kavSiri RmerTTan – simSvidis grZnoba Tqveni sarwmunoebis,

sakulto wesebis Sesrulebis Seuferxeblobis mimarT.

ufro harmoniuli damokidebuleba Tqvens ojaxTan – survili iqoniT ufro

srulyofili urTierTobebi Tqvens ojaxSi.

uxrunvelyofili sibere – yvelas gvinda, rom Cveni sicocxle pensiaze gasvlis

Semdeg iyos mSvidi da iseTive kargi, rogorc amJamad.

dasveneba – yvelas gvsurs, rom gvqondes meti Tavisufali dro da rom es dro

met siamovnebas gvaniWebdes.

kargi samuSao – SesaZlebloba viSovoT samuSao, romelic met siamovnebas

gvaniWebs da ukeTesad agvinazRaurdeba.

ukeTesi cxovreba Cveni SvilebisTvis – yvelas gvsurs, rom Cvenma Svilebma Cvenze

ukeTesad icxovron.

kargi sacxovrebeli – SesaZlebloba gvqondes kargi sacxovrebeli.

mogzauroba – survili vinaxuloT axali adgilebi, SevxvdeT axal xalxs.

es ZiriTadi principebia, romlebsac iziarebs yvela adamiani, da swored isini unda

gamoiyenoT safuZvlad amomrCevelTa Soris politikuri agitaciis Catarebisas. isini

gaiZuleben mimarToT amomrCevlebs maTTvis gasagebi eniT.

nebismieri kiTxvis ZirSi SeiZleba aRmoaCinoT, sul cota, erTi mainc aTi

ZiriTadi faseulobidan.xSirad erTi da igive sakiTxi SeiZleba dakavSirebuli iyos

ramodenime faseulobasTan. gulmodgineT SeiswavleT sakiTxi, airCieT mxolod is

faseuloba, romelic yvelaze metad gamogadgebaT da romelic, Tqvenis azriT,

dagexmarebaT yvelaze ufro kargad miitanoT Tqvens auditoriamde amgvari sakiTxi.

faseuloba-idea-problema. aTi fuZemdebeli faseuloba udevs fuZed sqemas `faseuloba-

idea-problema~. gamoiyeneT mocemuli sqema imisaTvis, rom garkveuli forma miaRebinoT

Tqvens gamosvlas. amomrCevlebi xmas mogcemen, Tu Tqvens mimarTvaSi daeyrdnobiT maTTvis

yvelaze ufro misaReb cnebebs.

sakiTxi, koncefciebi da lozungebi politikuri agitaciis Catarebisas SeiZleba

ganixilebodes sam doneze:

faseulobaTa done – rodesac saZirkveli edeba saerTo safuZvels an princips

ideuri done – rodesac auditorias ganemarteba Tqveni poziciis konceptualuri

safuZveli

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problemuri done – rodesac detalurad gadmoicema problemis sxvadasxva

mxareebi, da agreTve mieTiTeba Tqveni pozicia mocemuli problemis mimarT.

metad mniSvnelovania, daiwyoT faseulobaTa doneebiT, Semdeg gadaxvideT ideur

doneze, da, bolos, problemur doneze. daiwyebT ra zogad faseulobebze an mrwamsze

msjelobiT, Tqven mimarTavT Tqvens auditorias misTvis mniSvnelovani sakiTxiT da

msjelobT misTvis gasageb enaze. amgvari kavSiri darwmunebis efeqtur saSualebas

warmoadgens.

auditoriasTan urTierTgagebis damyarebis Semdeg Tqven SegiZliaT Tqveni ideis

ganviTarebasa da ganmartebas SeudgeT. idea im problemis an koncefciis fuZea, romlis

momxresac Tqven warmoadgenT. TqvenTvis aucilebelia Tqvens koncefciaSi daarwmunoT

auditoria manamde, sanam is SeZlebs misi calkeuli nawilebis aRqmas.

da bolos, mas Semdeg, rac Tqven daumtkiceT auditorias, rom iziarebT mis

faseulobebs da daarwmuneT is Tqveni ideis mxardaWeris aucileblobaSi, SegiZliaT

problemis detalur ganxilvas SeudgeT. xSirad kandidatebi msjelobas iwyeben problemis

detalebis axsniT manam, sanam misi arsebobis mizezebs axsnidnen.

gaxsovdeT: adamianebi xmas aZleven imas, visac, maTi azriT, igive sakiTxebi

aRelvebs, rac maT.

ai sqemis `faseuloba-idea-problema~ magaliTi. Cveni kandidati ganixilavs

ganaTlebis sakiTxebs:

`Cven aRar SegviZlia davxuWoT Tvalebi im problemebze, romlebic Cveni bavSvebis

ganaTlebasTan aris dakavsirebuli. maT ganaTlebasTan dakavSirebuli sakiTxebis

ugulvelyofiT, Cven iseTi sicocxlisaTvis vwiravT Cvens bavSvebs, romelic

gadarCenisTvis brZoliT aRsavse iqneba. (saerTo faseuloba: kargi cxovreba Cveni

bavSvebisaTvis)

sasworzea Cveni sazogadoebis momavali. Cven unda gamoviyenoT yvela SesaZlo

saxsrebi, raTa gadavarCinoT Cveni Svilebi aseTi xvedrisgan. mzrunveloba unda

gamoviCinoT yvela bavSvis, da ara mxolod cveni sakuTari Svilebis mimarT. muSaoba unda

CavataroT skolebSi da monawileoba miviRoT Cveni bavSvebis ganaTlebaSi. (ideis Semotana)

Cven, mSoblebma, pedagogebma da sazogadoebis dainteresebulma pirebma, mxardaWera

unda gauwioT programebs, romlebic Camouyalibeben Cvens bavSvebs konkurentuli

brZolisTvis aucilebel unar-Cvevebs Cveni maRalkonkurentuli ekonomikis pirobebSi.

aucilebelia finansuri mxardaWera aRmouCinoT programebs, romlebic uzrunvelyofen

Cveni bavSvebis saWiro momzadebas. (problemis aRwera)~

GganvixileT ra sakiTxi imis Sesaxeb, Tu rogori forma unda hqondes Cvens

mimarTvas, ganvixiloT am fuZemdebluri principis sxva nawili. adamianebi xmas aZleven

imas, visac, maTi azriT, unari Seswevs miaRwios dadebiT cvlilebebs.

amomrCevlebTan emociuri urTierTkavSiris dasamyareblad metad mniSvnelovania

jer daanaxoT Tqveni Sefiqrianeba zogadsakacobrio faseulobaTa safuzvelze, xolo mere

uCvenoT, rom Tqven unikaluri SesaZleblobebi gagaCniaT am problemis gadasawyvetad.

kandidatis ganmasxvavebeli niSan-Tvisebebia – is, Tu ras warmoadgens igi da rogor

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apirebs ukeTesobisaken cvlilebebs. adamianebs raime mizezi sWierdebaT imisaTvis, rom

CaTvalon, rom Tqven gesmiT maTi problemebi da Tqveni mxardaWeris SemTxvevaSi maT

cxovrebaSi marTlac mniSvnelovani cvlilebebi moxdeba ukeTesobisaken.

yovel kandidats unikalur politikuri da cxovrebiseuli gamocdileba gaaCnia.

magaliTad, kandidati xangrZlivi drois ganmavlobaSi cxovrobda mocemul raionSi,

kargad gaegeba aq mcxovreb adamianTa problemebi. an, magaliTad, kandidati flobs

problemas Tavisi saganmanaTleblo da profesiuli, an piradi gamocdilebis wyalobiT.

saWiroa auxsnaT, rarig gexmarebaT Tqveni gamocdileba da gagebiT miudgeT

arsebuli problemebis ganxilvas.

magaliTi: `me mesmis, Tu ra didi mniSvneloba aqvs ganaTlebas imitom, rom ukve aT

weliwadze metia pedagogad vmuSaob~.

politikuri agitacia Tqveni winasaarCevno kampaniis Catarebisas iseTnairad unda

iyos agebuli, rom ZiriTadi aqcenti im faqtze keTdebodes, rom Tqveno kandidati

iziarebs amomrCevelTa SeSefoTebas sxvadasxva sakiTxebze da agreTve im unikalur niSan-

Tvisebebze, romlebic axasiaTebs Tqvens kandidats. gamoiyeneT es formula pres-pelizebis

dawerisas, broSurebis Sedgenisas, politikuri reklamebis gadacemisas televiziiTa da

radioTi, an amomrCevelTa winaSe nebismieri mimarTvebiT gamosvlisas.

SeSfoTebis gaziareba + unikaluri niSan-Tvisebebi = emociuri urTierTkavSiri

xSirad kandidatebi laparakoben imaze, Tu ratom ar unda misceT Tqven xma maT

oponents da ara imaze, Tu ratom unda misceT xma maT. kandidatTa mosazrebani, romlebic

oponentTa kritikazea agebuli, sakmarisad damajerebeli ar aris amomrCevlebisaTvis

imisaTvis, rom maT xma miscen aseT kandidats. Tqveni winasaarCevno kampaniis ZiriTadi

mimarTuleba arasodes ar unda iqnas dayvanili mxolod oponentis kritikamde. da,

TumcaRa saWiroa oponentisagan Tqvens gansxvavebebs xazi gausvaT, saWiroa agreTve

warudginoT amomrCevlebs motivi, risTvisac maT xma unda mogcen. maT unda sjerodeT,

rom Tqven imis Rirseul alternativas warmoadgenT, rac maT ukve aqvT.

darwmuneba ufro efeqturad moqmedebs, Tu mas safuZvlad emociuri argumentacia

udevs. winasaarCevno kampaniis msvlelobaSi kandidatebma unda daarwmunon amomrCevlebi,

da ara maTi ganaTlebis donis amaRlebas Seecadon. problemis yvela mxaris

gansaxilvelad, romelTa Sesaxeb amomrCevlebs warmodgenac ara aqvT, ubralod dro ar

geyofaT. politikuri agitaciis ZiriTadi mizania – daarwmunoT amomrCevlebi xma miscen

konkretul kandidats.

Tu Tqveni emociuri agitacia amomrCevelTa gulebs Caswvdeba, maT imis motivacia

gauCndebaT, rom Tqven mogcen TavianT xmebi.

gaxsovdeT, Tqven SegiZliaT daarwmunoT amomrCevlebi imaSi, rom Tqven mogcen

TavianT xmebi winasaarCevno politikuri agitaciis iseTi meTodebisa da saSualebebis

gamoyenebiT, romlebic amomrCevlebTan emociur urTierTkavSirs qmnian.

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imiT, rom iziarebT amomrCevelTa Sefiqrianebas da uCvenebT maT, rom Tqven

arsebuli problemebis gadawyveta SegiZliaT, Tqven emociur kavSirs amyarebT kandidatis

amomrCevlebTan, romelic Tavisi winasaarCevno kampaniis msvlelobaSi am martiv formulas

iyenebs da yvelaze ufro did warmatebas aRwevs agitaciis Catarebisas.

2. politikuri agitaciis Catarebis ZiriTadi principebi

winasaarCevno kampaniis msvlelobaSi politikuri agitaciis dagegmvisa da

Catarebisas saWiroa gaiTvaliswinoT Semdegi postulatebi:

`simarTle – is aris, risic adamianebs sjeraT~

winasaarCevno kampaniis msvlelobaSi agitaciisas simarTle yovelTvis Wemariteba

ar aris. Tqven SegiZliaT Tqveni naTqvami WeSmaritebaT CaTvaloT, magram Tu amomrCevlebi

ar daijereben amas, Tqven didi Sroma dagWirdebaT imisaTvis, rom sawinaaRmdegoSi

daarwmunoT isini. magaliTad, ukanasknel SetyobinebebSi naTqvamia, rom iwyeba ruseTis

ekonomikis aRmavloba. SeiZleba es WeSmaritebasTan axlosac iyos, da Tqveni kandidatic am

Tvalsazriss iziarebdes, magram Zalian rTuli iqneba daarwmunoT am faqtis sinamdvileSi

ruseTis mosaxleoba.

agitaciis ageba winasaarCevno kampaniis msvlelobaSi saWiroa daiwyoT im ZiriTadi

winapirobebis SeswavliT, romlebic sxva adamianebis warmodgenaSi utyuaria. Tqven unda

SearCioT sakiTxebi, romlebic uSualod aRelvebs amomrCevlebs. gamonaxeT saerTo

Sexedulebebi amomrCevlebTan raime sakiTxebis mimarT da gaiziareT maTi SeSfoTeba an

mrwamsi. gansazRvreT problemebi, romlebsac yvelaze didi mniSvneloba aqvT

amomrCevlebisaTvis; Tu politikuri agitaciis Catarebisas Tqven ukve daiwyeT raime

problemebis ganxilva, CaatareT sazogadoebrivi azris gamokiTxva im zegavlenis

gasarkvevad, romelsac Tqveni pozicia axdens mosaxleobaze.

àdamianebi advilad eqcevian pirSi qebis gavlenis qveS~

rogorc Zvel andazaSia naTqvami: `buzebs Tafli izidavs, da ara nakbeni~. yvela

adamiani advilad eqceva pirSi qebis gavlenis qveS. Tqven advilad moigebT auditoriis

gulebs, Tu ityviT, rom maTi sazrunavi TqvenTvis yvelaze mniSvnelovania.

gamoiyeneT Seqeba Tqven momaval TanamdebobasTan dakavSirebuli sakiTxebis

ganxilvisas. magaliTad, Tu Tqven pensionerebs ugzavniT sareklamo masalebs, miuTiTeT,

Tu raoden mniSvnelovnad TvliT maT wvlils ruseTis sazogadoebis mSeneblobaSi da

rogor apirebT maTi siberis uzrunvelyofas.

àdamianebi Zunwebi arian~

adamianebi Tavis siRrmeSi Zunwebi arian. es zneobriobac aris da biwierebac. am

faqts Tu SeignebT, Tqven imis gagebasac SeZlebT, ratom miiCneven isini, rom

dainteresebulni arian Tqvens kampaniaSi. maT motivi unda hqondeT, xma mogcen Tqven.

winasaarCevno kampaniis msvlelobaSi politikuri agitaciis Catarebisas Tqven unda

uCvenoT, ra cvlilebebi moxdeba maT cxovrebaSi, Tu isini Tanamdebobaze agirCeven.

ìwinaswarmetyveloT da daaswroT~

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winasaarCevno kampania vakuumSi ar tardeba. saWiroa yovelTvis gaxsovdeT Tqveni

oponentis Tvalsazrisi sxvadasxva problemaze. politikuri agitaciis dagegmvisas

SeecadeT winaswar gamoicnoT Tqveni oponentis reaqcia Tqveni programebis mimarT da

daaswroT mas.

Tu TqvenTvis cnobilia, rom Tqveni oponenti apirebs ieriSze gadmovides raime

problemasTan dakavSirebiT, moamzadeT amisaTvis sazogadoebrioba. mouyeviT, ratom apirebs

amis gakeTebas Tqveni oponenti da auxseniT, ratom ar uWerT mxars mis mosazrebas.

zogjer saWiroa Tqven TviTon daaswroT mas da ieriSze gadaxvideT, amasTan pirvelma

gaacaniT Tqveni mosazreba da SeiqmeniT Zlieri imiji am problemasTan an analogiur

problemasTan mimarTebaSi.

`gameoreba + gulSi Cawvdoma = zegavlena~

rac ufro xSirad gaimeorebT Tqvens mimarTvas Tqvens mier dasaxuli jqufis

winaSe, miT ukeTesad iqneba aRqmuli da aTvisebuli is. swored am mizezis gamo aseTi

didi mniSvneloba aqvs Tqveni mimarTvebis koordinirebas masobrivi informaciis

saSualebebSi fasiani da ufaso reklamebis ganTavsebisas, da agreTve rac SeiZleba xSir

gamosvlebs. amitom, saWiroa mTeli Tqveni Zalisxmevis koncentrireba moaxdinoT

amomrCevlebamde ori an sami ZiriTadi azris miwodebaze winasaarCevno kampaniis mTeli

drois ganmavlobaSi.

Cveulebriv iTvleba, rom amomrCevlebma unda moisminon lozungi aranakleb

Svidjer mainc, manam Cawvdebian mis azrs. winasaarCevno kampaniis msvlelobaSi xSirad

gamoiyeneba erTmaneTis sawinaaRmdego mimarTvebi, romlebiTac kandidati amomrCevelTa

winaSe gamodis, amsTan yoveli calkeuli mimarTvis zegavlena kargavs Tavis Zalas.

saarCevno kampaniis dasasruls amomrCevlebi darwmunebulni ar arian, ras sTavazobs maT

kandidati da amitom maT ar gaaCniaT motivi, ratom miscen xma am kandidats.

ris gakeTebaa saWiro da ris ara politikuri agitaciis Catarebisas

qvemoT moyvanilia zogierTi rCeva winasaarCevno kampaniis msvlelobaSi

politikuri agitaciis Casatareblad.

risi gakeTebaa saWiro

SearCieT sakiTxi, romelic aRelvebs amomrCevlebs

waukiTxeT Tqveni mimarTva yvelasaTvis gasagebi eniT

politikuri agitaciis yvela RonisZiebis Catarebisas dasmul unda iqnas

konkretuli mizani, romelic Seesabameba winasaarCevno kampaniis saerTo gegmas.

saagitacio masalebic yvelasTvis advilad gasagebi unda iyos

ris gakeTeba ar aris saWiro

nu gamoiyenebT profesiul da rTul enas

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nu moaxdenT problemebis dramatizirebas, SesTavazeT maTi gadawyvetis gzebi

nurasodes SeuracxyofT amomrCevlebs

3. politikuri agitaciis miznebi

yoveli mimarTva amomrCevlebTan, romliTac Tqven gamodixarT winasaarCevno

kampaniis msvlelobisas, konkretul mizans isaxavs. politikuri agitaciis Catarebis

RonisZiebaTa gegma unda Seesabamebodes Tqven politikur gegmas da mis strategiul

mimarTulebas. Tqveni gegma unda uzrunvelyofdes mizanTa Tanmimdevrul miRwevas

politikuri agitaciis Catarebisas.

Cveulebriv politikuri agitaciis yvela etaps Tavisi amocanebi aqvs dasaxuli.

magaliTad, kampaniis pirvel etapze yvela Zaliasxmeva koncentrirebulia imaze, rom

kandidatis saxeli nacnobi iyos yvela amomrCevlisTvis. es niSnavs imas, rom yovelma

amomrCevelma unda icodes garkveuli piris saxeli da Tanamdeboba, romelzedac is kenWs

iyris. yoveli kampaniisaTvis arsebobs sxvadasxva xerxebi da vadebi am miznebis misaRwevad.

qvemoT moyvanilia politikuri agitaciis eqvsi mizani

`saxelis cnoba~ - es noSnavs, rom amomrCevlebma unda icodnen Tqveni saxeli, da

is Tanamdeboba, romelzedac Tqven kenWs iyriT. amomrCevelTa umetesoba ise midis

saarCevno ubanSi, rom arc icis, vis misces xma. xSirad isini xmas aZleven imas, visi

saxelic maTTvis cnobilia. amitom aris amdenad mniSvnelovani, rom amomrCevlebma icodnen

Tqveni saxeli da Tanamdeboba, romelzedac Tqven kenWs iyriT.

imiji – imis Semdeg, rodesac amomrCevlebisaTvis cnobili gaxda kandidatis

arsebobis Sesaxeb, politikurma agitaciam unda imuSavos misi imijis Seqmnaze.

kandidatis imiji – is STabeWdilebaa, romelsac is tovebs amomrCevelTa Soris.

mniSvnelovania, amomrCevlebma CaTvalon, rom isini icnoben kandidats. kandidati – is

piria, romelTanac maT saubari SeuZliaT, romelsac SeiZleba endon, romelsac SeiZleba

daeyrdnon. saboloo jamSi aucilebelia, amomrCevlebs sjerodeT, rom maTi problemebi

namdvilad gaRelvebT Tqven, da Tqven namdvilad gaxasiaTebT is niSan-Tvisebebi, romlebic

aucilebelia pozitiuri cvlilebebis gansaxorcieleblad.

problemebi – problemebi politikuri kampaniis ganuyofel nawils warmoadgens.

yvelaze mniSvnelovan rols problemebi TamaSoben im TvalsazrisiT, rom kandidatma

SeZlos sxvaobis demonstrireba Tavisa da Tavis oponents Soris, da agreTve Seiqmnas

imiji.

problemebi mniSvnelovan saSualebas warmoadgenen kandidatis cnobadobis

asamaRleblad, magram, miuxedavad amisa, problemebze aqtiuri msjeloba winasaarCevno

kampaniis msvlelobaSi sakmaod iSviaTia. problemebze msjelobisTvis SeiZleba gamoyenebul

iqnas politikuri agitaciis sxvadasxva xerxebi da saSualebebi. efeqtur saSualebebs,

romlebic SeiZleba gamoiyenos kandidatma problemebze Tavisi Tvalsazrisis gamosaxatad,

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warmoadgenen gamosvlebi, debatebi, masalebis dagzavna fostiT, saagitacio furclebi, da

agreTve reklama radioTi da televiziiT.

nu daiviwyebT, rom Tqveni winasaarCevno kampaniis ZiriTadi Zalisxmeva

koncentrirebul unda iqnas maqsimum or an sam problemaze, amasTan aucilebelia

gamudmebiT imeoroT Tqveni mosazrebani am problemebze. magram, yoveli konkretuli

gamosvlis dros unda gaaSuqoT mxolod erTi problema. reklama, romelSic gaSuqebulia

erTdroulad ramodenime problema, abnevs amomrCevels, xolo Tu Tqveni reklama

winaaRmdegobebis Semcvelad moeCvenebaT maT an gauWirdebaT misTvis Tvalyuris midevneba,

isini naklebad miaqceven mas yuradRebas.

`pirispir dgoma~ - am saxis politikuri agitaciiT Tqven SeZlebT sxvaobaTa

demonstrirebas Tqvensa da Tqvens oponents Soris. Tu Tqven sxvaobas ar uCvenebT Tqvensa

da mas Soris, amomrCevlebi gaagrZeleben xmis micemas ise, rogorc adre akeTebdnen amas,

anu xelaxla airCeven deputats.

imisaTvis, rom oponentze efeqturi ieriSi moaxdinos an imisaTvis, rom aCvenos

sxvaoba massa da mis oponents Soris, kandidati pativiscemiT unda sargeblobdes. manam,

sanam Tqven SeZlebT am sxvaobis Cvenebas, amomrCevlebma unda icodnen Tqveni saxeli,

dadebiTi azri unda gaaCndeT Tqvens mimarT da gaazrebuli hqondeT Tqveni Tvalsazrisi

problemis Taobaze.

`dacva~ - ieriSis dagegmvisas saWiroa dacvisaTvis moemzadoT. im dros, rodesac

Tqvensa da Tqvens oponents Soris sxvaobis saCveneblad emzadebiT, is, SesaZloa igives

gakeTebas apirebs. saukeTeso dacva metoqis ieriSisgan – ieriSisTvis winwswar mzadyofnaa.

nu dagaviwydebaT Tqveni ara mxolod Zlieri mxareebis, aramed susti mxareebis

gaanalizebac. es pirveli nabiji iqneba Tqveni SesaZlo susti adgilebis dacvisaTvis

momzadebaSi, romlebzec Tqveni metoqe ieriSs apirebs.

manam, sanam ierSs upasuxebT, SeecadeT, SeafasoT misi mniSvneloba, da agreTve is,

Tu ra zegavlenas moaxdens is amomrCevlebze. reagireba ar unda moaxdinoT oponentis

ieriSze, Tu is umniSvnelo zegavlenas moaxdens an saerTod ar moaxdens zegavlenas

winasaarCevno kampaniaze. amgvari qmedebebi mxolod amomrCevelTa yuradRebas miipyrobs am

problemisadmi. SeafaseT ieriSis efeqturoba, Zalze xSirad ieriSi imisaTvis iwyeba, rom

winasaarCevno kampaniis normaluri msvleloba dairRves da dasaxul gegmas gadauxvios.

xSirad ieriSebi kandidatze gamoiyeneba winasaarCevno kampaniis bolo dReebSi. mzad

unda iyoT amisaTvis, CaatareT gamokvlevebi da moamzadeT saimedo dacvis gegma. ai dacvis

oTxi samagaliTo saSualeba:

`me es ar gamikeTebia~ - uaryaviT braldeba

`me gavakeTe es, magram is ar aris, rac Tqven ggoniaT~ - auxseniT, ratom ar aris

braldeba imdenad saSiSi, Tumca teqnikurad sworia

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`me es gavakeTe, bodiSs mogixdiT. es arasodes gameordeba~ - aRiareT, rom es

simarTlea, da TqviT, rom arasdros gameordeba

`adamiani, romelmac es Tqva, - TaRliTia~ - ieriSi miitaneT Tavdasxmis wyaroze.

nu dagaviwydebaT, rom ar unda gadauxvioT Tqvens gegmas ieriSis gamo. ieriSze upasuxeT

adekvaturad, xolo, Tu Tqven mtkicebani gagaCniaT Tavis dasacavad, darwmunebuli unda

iyoT, rom is zusti da naTelia. da bolos, yvelaze mniSvnelovani wesia – nurasodes

moityuebiT.

areCvnebis dRes amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi-

winasaarCevno kampaniis uakansknel Strixs warmoadgenen arCevnebis dRes

amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi. Tu winasaarCevno kampaniis

msvlelobisas Tqven swored CaatareT politikuri agitacia, maSin Tqven moaxerxeT

amomrCevelTa darwmuneba, Tqven mogcen xma. axla ki, saWiroa gaakeToT ise, rom isini

movidnen saarCevno ubnebze. momxreTa erTnairi raodenobis SemTxvevaSi imarjvebs is, vinc

Seaguliana amomrCevlebi saarCevno ubnebze misasvlelad.

4. winasaarCevno kampaniis lozungi (leitmotivi)

Tqveni winasaarCevno kampaniis yvelaze mniSvnelovan komponents warmoadgens misi

ZiriTadi lozungi. ZiriTadi lozungi – es gamoTqmaa, romelic warmodgenas iZleva

kandidatze da imaze, Tu ras mouwodebs is. es mimarTvaa, romliTac Tqven mudmivad

gamodixarT winasaarCevno kampaniis msvlelobaSi imisaTvis, rom daarwmunoT amomrCevlebi

xma miscen Tqvens kandidats.

winasaarCevno kampaniis mTavari lozungi – politikuri agitaciis yvela

RonisZiebis yvelaze mTavari nawilia. is wiTel xazad unda misdevdes Tqveni winasaarCevno

kampaniis yvela aspeqts, dawyebuli Tqveni politikuri gegmiTa da strategiiT da

saorganizacio RonisZiebebiTa da fuladi saxsrebis mozidvis RonisZiebebiT damTavrebuli.

is konceptualurad mainc unda axldes winasaarCevno kampaniis msvlelobaSi politikuri

agitaciis yvela RonisZiebas. amomrCevlebisadmi nebismieri mimarTva mxars unda uWerdes

da aZlierebdes winasaarCevno kampaniis mTavar lozungs.

mTavari lozungis formulireba xorcieldeba Tqveni winsaarCevno kampaniis

Taviseburebebidan gamomdinare, masSi gaTvaliswinebul unda iqnas Tqveni kandidatis

Zlieri mxareebi da misi oponentis susti mxareebi. is unda JRerdes damajereblad da

amomrCevelTa ndobas imsaxurebdes.

rogorc ukve iyo naTqvami, imisaTvis, rom sareklamo mimarTvebma mTlianad

daipyros amomrCevelTa goneba saWiroa sistematurad gaimereoT isini. winsaarCevno

kampaniis mTavari lozungi erTaderTi yvelaze mniSvnelovani elementia, romelic

gamudmebiT unda umeoroT amomrCevlebs. ai, ra azri unda mouvideT pirvel rigSi

amomrCevlebs, rodesac fiqroben Tqvens kandidatze.

lozungi normaluri adamianuri eniT unda iyos formulirebuli. is ar unda iqces

fuWe devizad. masSi unda Candes, rom Tqven igive problemebi gaRelvebT, rac

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amomrCevlebs, da rom Tqven kandidats unikaluri niSan-Tvisebebi gaaCnia am problemebis

gadasawyvetad.

winasaarCevno kampaniis lozungi unda iyos martivi. rac ufro martivi iqneba is,

miT ufro advili iqneba misi damaxsovreba. amave dros, masSi Cadebuli unda iqnas

garkveuli azri. gaanalizeT Tqveni kandidatis da Tqveni oponentis mimarTvebi,

CamoacileT yovelive zedmeti da gamoyaviT maTi ZiriTadi arsi. gulmodgineT imuSaveT

TiToeul sityvaze, sanam ar gamonaxavT yvelaze moxerxebul frazas. lozungis SerCevis

Semdeg, gamoiyeneT is mTeli winasaarCevno kampaniis ganmavlobaSi. winasaarCevno kampaniis

ganviTarebis mixedviT, yoveli Semdgomi mimarTva lozungis axali xedvis SesaZleblobas

uqmnis amomrCevlebs. lozungis gameoreba da Semdgomi mimarTvebi uqmnian amomrCevlebs

naTel STabeWdilebas imis Sesaxeb, Tu ras mouwodebs Tqveni kandidati da ratom aris

aucilebeli swored mas miscen xma.

5. winasaarCevno RonisZiebaTa tipebi

RonisZiebaTa CamonaTvali, romelSic kandidats monawileoba SeuZlia Tqveni

iniciativiT, WeSmaritad ganusazRvrelia. sul cota warmosaxvis unari, organizatoruli

Cvevebi, jgufuri Zalisxmeva – da Tqven SeZlebT iseTi winasaarCevno RonisZiebebis

Catarebas, romlebic politikur dividendebs mogitanen.

RonisZiebaT sruli siis Sedgenis mcdeloba, albaT SeuZlebelia, da arc

mizanSewonilia. qvemoT moyvanili ideaTa CamonaTvali yovlismomcveli ar aris. magram is

karg saxelmZRvanelos warmoadgens kampaniis saagitacio SesaZleblobaTa gamosakvlevad.

politikuri mitingebi da sadilebi

eleqtronikis saukuneSi mitingebi moZvelebul movlenad gveCveneba. miuxedavad

amisa, isini jer kidev metad efeqturia kargi organizebis SemTxvevaSi. rekomendirebulia

Tavidan aiciloT iseTi SemTxvevebi, rodesac Tqveni kandidati erT-erT mTavar

gamomsvlels ar warmoadgens.

politikuri mitingebi moiTxovs daucxromel organizatorul saqmianobas da

detalebisadmi maqsimalur yuradRebas. isini yvelaze ufro efeqturia arCevnebis

karibWeze, rodesac, yvelaze savaraudoa, rom maT gaaSuqeben masobrivi informaciis

saSualebebi. isini, agreTve sasargebloa Tqveni saarCevno kampaniis monawileTa mebrZoli

sulis asamaRleblad. mitingis waramtebiT Catarebis gadamwyvet winapirobas warmoadgens

monawileTa didi raodenoba.

adgilobrivi forumebi

olqis TaviseburebaTa analizis Catarebisas pirvel rigSi gaarkvieT adgilobriv

jgufTa Soris, romelia yvelaze Zlieri da romlebs SeuZliaT adgilobrivi krebis

sponsoroba.

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Tu Tqven, SeZlebT am jgufTagan erT-erTis monawileobis uzrunvelyofas krebis

organizatoris saxiT, SeecadeT gaakeToT ise, rom Tqveni kandidati yuradRebis centrSi

iyos.

sarCevno kampaniis strategidan gamomdinare Tqven unda gadawyvitoT, xelsayreli

iqneba Tu ara TqvenTvis erTobliv RonisZiebebSi monawileoba Tqvens metoqesTan erTad.

AgreTve Tu Tqven gegmavT politikuri debatebis, krebebis Catarebas masobrivi

informaciis saSualebebSi mcire gaSuqebiT, es SeiZleba kargi gavarjiSeba iyos Tqveni

kandidatisaTvis.

saarCevno agitacia quCaSi

Tu Tqven ar SegiZliaT moawyoT ise, rom adamianebi modiodnen da xvdebodnen

Tqvens kandidats, Tqven SegiZliaT ise gaakeToT, rom kandidati TviTon mivides maTTan.

arsebobs uamravi xerxi amomrCevlebTan kandidatis Sexvedris organizebisaTvis. sajaro

gamosvlebi yovelTvis ar aris aucilebeli. moviyvanoT quCaSi kampaniis warmarTvis

ramodenime varianti.

SeniSvna: SeecadeT acnoboT mosaxleobas amomrCevlebTan kandidatis dasaxuli Sexvedris

Sesaxeb. amisaTvis, saWiroa safuZvliani momzadeba. agreTve, uzrunvelyaviT kandidati

raime saagitacio masaliT, rogoricaa baraTebi, broSurebi an saagitacio furclebi.

savaWro centrebis monaxuleba – kandidati ewveva maRaziebs da sawarmoebs, xels

CamoarTmevs myidvelebsa da vaWrobis sferos muSakebs. rekomendirebulia vaWrobis

adgilobriv warmomadgenlebTan kontaqtSi Sesvla da maTTvis winaswar Setyobineba

kandidatis vizitis Sesaxeb. im SemTxvevaSic ki, Tu viziti moklea, kandidatma garkveuli

dro unda dauTmos maRaziebis mflobelebTan urTierTobas.

SeecadeT, rom kandidats Tan axldnen misi nebayoflobiTi TanaSemweebi saagitacio

masalebis darigebis mizniT.

transportis gaCerebebi – es kargi meTodia qalaqsa da qalaqgare raionebSi

gamosayeneblad. umjobesia imuSaoT avtobusebis da sagareubno matareblebis gaCerebebze

dilis pikis saaTebSi, vidre saRamos saaTebSi. diliT mgzavrebi transports elodebian,

maSin rodesac saRamoobiT mgzavrebi saxlSi miiCqarian. gamoarkvieT matareblebisa da

avtobusebis moZraobebis ganrigi. SeecadeT maqsimalurad gazardoT Tqveni moqmedebebis

efeqturoba, risTvisac moawyeT kandidatis mgzavroba matarebliT da mis mier agitaciis

Catareba sxvadasxva gaCerebebze.

fabrikebisa da qarxnebis monaxuleba - es SeiZleba saarCevno kampaniis Catarebis Zalian

efeqturi forma iyos. SeecadeT Tavidan aiciloT kompaniis prezidentis an qarxnis

direqtoris Tanxlebas, romelic muSebs Soris pativiscemiT ar sargeblobs. gaakeTeT ise,

rom kandidats Tan axldes adgilobrivi profkavSiris lideri an mocemul sawarmoSi

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momuSave Tqveni momxre. aucileblad aiReT nebarTva mocemul sawarmos monaxulebaze.

SeecadeT SexvdeT, rac SeiZleba bevr adamians. wadiT iq, sadac naklebi xmauria da

agreTve iq, sadac Ria adgilebia, imisaTvis, rom adamianebs SeeZloT kandidatis danaxva.

amomrCevelTa Semovla saxlebSi – winasaarCevno agitaciis Catarebis es forma, agreTve

SeiZleba efeqturi iyos, Tu Tqvens mier mikroraionis arCeva damyarebulia prioritetTa

sistemaze. kandidati ar unda Sevides yovel saxlSi, magram mas erTi misvliT SeuZlia

moinaxulos ori an sami kvartali. gamoiyeneT nebayoflobiTi TanaSemweebi kandidatis

Tanmxlebad. daarigeT saagitacio masalebi. ar aris saWiro saxlebSi Sesvla – Tqven

mxolod tyuilad dakargavT dros. raionis mixedviT rekomendirebulia, saRamos naTel

saaTebSi da gamosasvlel dReebSi aseTi saxis saagitacio saqmianobis Catareba.

studenturi qalaqebisa da skolebis monaxuleba – es bevr amomrCevelTan da potenciur

nebayoflobiT TanaSemwesTan Sexvedris kargi xerxia. SeecadeT, rom kandidats axldnen

Tanmxlebi pirebi. moawyveT Sexvedrebi kafeSi, interviuebi studenturi gazeTisa da

adgilobrivi radiosadgurisaTvis. moawyveT mecadineobebze daswreba da Sesvenebaze yavaze

miipatiJeT moswavleebi, romlebsac SesaZlebloba eqnebaT Sexvdnen kandidats. umjobesia

saswavlo dawesebulebebs ewvioT dRisiT, vidre saRamos, radgan kolejebis studentebi

saRamos SeiZleba dakavebulni iyvnen sxva saqmiT.

Skolis, gamosaSvebi da saSualo klasebis monaxuleba agreTve SeiZleba iyos

sasargeblo, gansakuTrebiT, Tu ganaTleba Tqveni saarCevno kampaniis erT-erT sakiTxs

warmoadgens. Tumca auditoria, romlis winaSec Tqven gamodixarT, SeiZleba metismetad

axalgazrda iyos kenWisyraSi monawileobisTvis, magram man SeiZleba gavlena moaxdinos

Tavis mSoblebsa da megobrebze, romlebmac ukve miaRwies kenWisyraSi monawileobis asaks.

xandazmulTa saxlebi, saavadmyofoebi da sxva dawesebulebebi – arsebobs amgvari

adgilebis monaxulebis ori mizani: Sexvedra amomrCevlebTan da Semowmeba. pacientebi da

xandazmulTa saxlebis macxovreblebi gulisxmierad reagireben maT mimarT yuradRebaze da

xSirad monawileoben kenWisyraSi.

saRamo dasvenebis adgilebi – kegelbanebi, restornebi da adgilobrivi barebi -

SesaniSnavi adgilebia, sadac saRamoobiT bevr adamians SeiZleba SexvdeT. Tumca, aseT

dawesebulebebSi maTTvis uCveuloa kandidatis gamoCena, isini aq ufro Tavisuflad

grZnoben Tavs da amitom, ufro gulisxmierni arian. uzrunvelyaviT kandidatisTvis iseTi

piris Tanxleba, romelic kargad icnobs raions da konkretul dawesebulebebs.

eklesiebis monaxuleba – bevr kandidats ar surs religiisa da politikis erTmaneTSi

areva. magram martivi principi `Sexvda da miesalma~ SeiZleba efeqturi aRmoCndes raionis

eklesiebSi. yvelaze ukeTesia Tu kandidats miiwvevs mRvdeli. Tqvens kandidats SeuZlia

mecadineobebi Caataros sakvirao skolis klasTan, daeswros wirvas an ubralod isaubros

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adamianebTan finjan yavaze, wirvis Semdeg. frTxilad iyaviT, rom ar awyeninoT am

eklesiis wevrebs kampaniis metismetad aqtiuri CatarebiT.

bazrobebi da seirnobebi

quCebSi agitaciis Catareba mWidrod aris dakavSirebuli bazrobebsa da

adgilobriv seirnobebSi monawileobasTan. dagegmvaze pasuxismgebelma unda airCios is

RonisZiebebi, romlebzec monawileTa maqsimaluri raodenoba ikrifeba. amis mizans

warmoadgens kandidatis urTierTobis organizeba rac SeiZleba met adamianTan. yvelam

unda dainaxos, rom kandidati gulwrfelad aris dainteresebuli aRniSnul RonisZiebebSi,

magram ar Rirs formalurad romelimes mxareze iyoT – magaliTad, nu aiRebT Tqvens

Tavze msajis funqciebs (ramac SeiZleba mxolod gaaRizianos wagebuli mxare).

eTnikuri jgufebis krebebi

es krebebi – SesaniSnavi adgilia koaliciuri mxardaWeris gasamagreblad.

ixelmZRvaneleT Semdegi martivi wesebiT: darwmundiT, rom Tqven miwveulni xarT. ar

Rirs RonisZiebaze `daupatiJeblad gamocxadeba~. darwmundiT, rom kandidati flobs

informacias mocemuli jgufis Sesaxeb.

SeecadeT daarwmunoT kandidati ivarjiSos rTuli saxelebis gamoTqmaSi – es mas

aswilad aunazRaurdeba.

sportuli RonisZiebebi

im SemTxvevebSi, rodesac kandidati unda daeswros sportul RonisZiebebs,

SeecadeT `daamuSaoT publika~ RonisZiebis dawyebamde, amisTvis mimarTeT gulSematkivrebs,

romlebic RonisZiebis dawyebamde isveneben stadionis gareT. am SemTxvevaSi nebayoflobiTi

TanaSemweebis gundis gamoyeneba ufro efeqturi iqneba, vidre Tavad kandidatis saqmianoba.

garkveuli sakiTxis ganxilvisadmi miZRvnili sazogadoebrivi organizaciebis kreba

aseT krebebze Cveulebriv, saWiroa sityviT gamosvla. Miuxedavad amisa, kandidati

kargad unda iyos informirebuli im sakiTxebisa da organizaciebis Sesaxeb, romlebic

sponsoris rolSi gamodan. darwmundiT, rom es organizacia ar warmoadgens Tqveni

metoqis `mxardaWeris jgufs~. im SemTxvevaSi ki, rodesac kandidats sawinaaRmdego azri

aqvs raime sakiTxis mimarT, man SeiZleba udides warmatebebs miaRwios metoqis

neitralizebiT, Tu SeZlebs uCvenos amomrCevlebs mzrunveloba, TanagrZnoba da gageba.

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gamosvlebi publikis winaSe da politikuri debatebis Catareba

wesebis didi raodenoba arsebobs, romliTac SeiZleba ixelmZRvaneloT amgvari

saxis RonisZiebebSi. yvelaze mniSvnelovani is aris, rom Tqvens saarCevno kampanias

SemuSavebuli unda hqondes politika am dargSi. debatebSi erToblivi monawileobisaTvis

saWiroa gulmodgine dagegmva. gaakeTeT ise, rom Tqveni kandidati kargad dasvenebuli da

momzadebuli iyos. winaswar SeamowmeT mocemuli RonisZiebis Catarebis adgili da

sponsori. SeecadeT moilaparakoT, rom Tqveni kandidati gamovides bolos, miuxedavad

imisa, Tu vin gamova Sesavali sityviT. Tu or kandidats Soris pirdapiri polemika

warmoiqmneba, moamzadeT Tqveni kandidati imisaTvis, rom man TavSekavebuloba da simSvide

ar dakargos.

saagitacio laSqrobebi an mogzauroba

imisda miuxedavad, gamoiyeneba Tu ara transporti, aseTi laSqrobebi an

mogzauroba yuradRebis mipyrobis efeqtur saSualebas warmoadgens.

yvelaze efeqturia maTi gamoyeneba saarCevno kampaniis bolo kvirebSi. saagitacio

matareblebi SesaZleblobas aZleven kandidats `gaSlil sivrceSi SeiWras~ da

amavdroulad ar aZleven mas gasaqans `Caeflos~ amomrCevlebTan. organizeba gauwioeT

masiur Tanxlebas. winaswar SeamowmeT marSruti. unda flobdeT `xalxis ZiriTad

birTvs~, romelic, sul cota, ocdaaTi adamianisgan unda Sedgebodes aTi manqaniT an

fexiT. didi raodenobiT xalxis Segrovebas didi mniSvneloba aqvs. saagitacio

matareblebis organizebis bevri varianti arsebobs, maTze mgzavrobisas kandidats

SesaZlebloba aqvs gaCerdes mitingebis gasamarTad, saxlebSi ewvios amomrCevlebs, an

monawileoba miiRos sxva RonisZiebebSi.

yava da wveulebebi

es RonisZieba xSirad saxlSi an dilis saaTebSi tardeba. saWiroa daniSnoT

pasuxismgebeli piri adamianTa didi raodenobis mosapatiJeblad. am RonisZiebaTa mizani,

romlebic kandidatisaTvis sakvanZo mniSvnelobis raionebSi tardeba, SeiZleba iyos

SemowirulobaTa Segroveba, kandidatTan Sexvedra da nebayoflobiTi TanaSemweebis

mozidva. sinjeT meti dro misceT kandidats adamianebTan Sesaxvedrad ise, rom ar

awyeninoT maspinZels. magram nu darCebiT metismetad didxans.

dagegmili Sexvedrebi da sia telefoniT kontaqtebisTvis

kampaniis xelmZRvanelobam unda Seadginos adgilobrivi Temis gamoCenil

warmomadgenelTa sia, romlebsac kandidatma unda daurekos da Sexvdes saxsrebisa da

mxardaWeris misaRebad. rekomendirebulia daigegmos maTi kerZo Sexvedrebi kandidatTan.

magaliTad, gazeTebis redaqtorebs, merebs da SeZlebul potenciur Semomwirvelebs

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piradad dasWirdebaT Sexvedra kandidatTan. darwmundiT, rom igi kargad aris

informirebuli da momzadebuli am Sexvedrebisa da satelefono zarebisaTvis.

SemowirolobaTa SegrovebasTan dakavSirebuli saqmianoba

Tqvens saarCevno kampaniaSi dagegmili iqneba ramodenime RonisZieba kandidatisaTvis

SemowirulobaTa mosagroveblad. Cveulebriv SemowirulobaTa SegrovebasTan

dakavSirebuli RonisZiebebze daswreba sxva kandidatebisaTvis rekomendirebuli ar aris.

magram, Tqven SegiZliaT saqvelmoqmedo organizaciebis SemowirulobaTa Segrovebis

RonisZiebebs ewvioT.

urTierTobani masobrivi informaciis saSualebebTan

saarCevno kampaniam unda Camoayalibos masobrivi informaciis saSualebebTan

urTierTobaTa politika kampaniis dawyebisTanave. es urTierTobebi SeiZleba Seicavdes

yvelafers – intervius Sesaxeb TxovniT dawyebuli da im RonisZiebebiT damTavrebuli,

romelTa Catarebis iniciativa saarCevno kampanias ekuTvnis. saarCevno kampaniis

xelmZRvanelobam erToblivad unda dagegmos es RonisZiebebi, amasTan wamyvani roli unda

ekuTvnodes pirs, romelic pasuxs agebs sazogadoebriobasTan kavSirze.

yuradRebas masobrivi informaciis saSualebaTa mxridan didi mniSvneloba aqvs

saarCevno kampaniisTvis. rodesac kandidati sityviT gamova masobrivi informaciis

saSualebaTa warmomadgenlis win, is kargad informirebuli da momzadebuli unda iyos.

masobrivi informaciis saSualebaTa meSveobiT amomrCevlamde kandidatis SexedulebaTa

mitana

• imisaTvis, rom zegavlena moaxdinoT winasaarCevno brZolis msvlelobaze,

saWiroa aiZuloT masobrivi informaciis saSualebebi da Tqveni oponentebi

imsjelon sakiTxebze, romlebic amomrCEvlebs aRelvebs.

• televizia da masobrivi informaciis saSualebebi zustad imdenad moaxdenen

gavlenas amomrCevelze, ramdenadac misTvis mimzidveli iqneba maTSi gaSuqebuli

kandidatis ideebi.

• kandidatis saxe imiT ki ar unda Sefasdes, Tu Seni azriT ris danaxva surT

masSi adamianebs, aramed imiT, ras warmoadgens is sinamdvileSi.

• winasaarCevno brZolis msvlelobaSi aqtiurobisa da Seupovrobis gamoCena

iwvevs adamianebSi interess, xolo gaubedaoba da meryeoba aravis ar

daainteresebs.

• yvela reportiori gulgrili ar aris erTiramisadmi – is gulgrili ar aris

nebismieri siaxlisadmi.

• studentebis msgavsad kandidatma sistematurad unda ikiTxos, radgan mas

yoveldRiurad uwevs gamocdis Cabareba.

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• arCeviT Tanamdebobaze arCevis misaRwevad saWiroa aTasjer gaimeoroT erTi da

igive.

• politikuri reklamisaTvis politikuri efeqti da komerciuli Rirebuleba –

erTi da igive araa.

• politikurma reklamam masobrivi informaciis ramodenime saSualeba

erTdroulad unda gamoiyenos – amomrCevelma unda moisminos Tqvens Sesaxeb

ramodenime wyarodan.

Sexvedrebi amomrCevlebTan da sazogadoebrivi mosmena

winasaarCevno kampaniisadmi interesis gamowvevis efeqtur xerxs warmoadgens

amomrCevlebTan Sexvedrebis dagegmva an sazogadoebrivi mosmena im konkretuli

sakiTxebisa, romlebic exeba mTel olqs. es meTodi gansakuTrebiT efeqturia, rodesac

Tqveni `miuwvdomeli~ metoqe ibrZvis gadarCevisaTvis. nebismier SemTxvevaSi es meTodi

iseT saxes uqmnis Tqvens saarCevno kampanias, viTom es Tqven ibrZviT gadarCevisaTvis. nu

daisaxavT amocanebs, Tu ar SegiZliaT warmatebis winasawremtyveleba.

jgufis Sekreba specifiuri amocanebis gadasawyvetad

aq kandidati irCevs olqis yvelaze metad pativsacem macxovreblebs, gamokvlevis

da/an rekomendaciebis SemuSavebisTvis mniSvnelovani problemis gadasawyvetad. es agreTve,

qmnis imis STabeWdilebas, rom is ibrZvis gadarCevisaTvis. aucileblad CarTeT aseT

jgufSi pasuxisgebis grZnobis mqone adamianebi. dagegmeT regularuli Sekrebebi.

gansazRvreT dRis wesrigi. warmoadgineT gonivruli gadawyvetilebebi. es meTodebi

gansakuTrebiT efeqturia saarCevno kampaniebSi, romelTa yuradRebis centrSia esa Tu is

problema. yuradReba: nu SepirdebiT imas, risi gakeTebac ar SegiZliaT. nu daiwyebT imas,

risi dasrulebac ar SegiZliaT.

plakatebi

plakatebi da transparantebi kandidatis Sesaxeb vizualuri informaciis miwodebis

SesaZleblobas iZleva. maTi darigeba SeiZleba mitingebisa da sxva politikuri

RonisZiebebis monawileTa Soris sadResaswaulo atmosferos da kargi ganwyobilebis

Sesaqmnelad.

samkerde niSnebi

samkerde niSnebs didi mniSvneloba aqvs imitom, rom maTi daxmarebiT adamiani Riad

acxadebs garkveuli kandidatis an organizaciisadmi Tavisi erTgulebis Sesaxeb.

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saagitacio furclebi

saagitacio furclebi warmoadgens beWdviT gamocemebs, romlebSic detalurad

ganixileba aqtualuri politikuri sakiTxebi da kandidatis mier SemoTavazebuli maTi

gadawyvetis variantebi. aseTi saxis beWdviTi masalebi rTuli sakiTxebis gadmocemis

efeqtur saSualebas warmoadgenen. axdenen ra, kandidatis an partiis mier rTul

sakiTxebze SeTavazebul gadawyvetilebaTa gulmodgine damuSavebis demonstrirebas,

saagitacio furclebi xels uwyobs maTi avtoritetis amaRlebas.

ilustrirebuli bukleti

warmoadgens saagitacio furclis formatis mqone mini gazeTs. es fotosuraTebis

gamoyenebis, ZiriTad faseulobebze, da sakvanZo momentebze yuradRebis gamaxvilebis

meSveobiT, amomrCevelTa azris formirebis yvelaze ufro efeqturi saSualebaa. masSi

miTiTebulia yvelaze mniSvnelovani moRvaweebis an sazogadoebrivi organizaciebis

dasaxelebebi, romlebic Riad gamoxataven kandidatis mxardaWeras, da agreTve gazeTSi

moTxrobilia kandidatis biografiisa da misi profesiuli momzadebis Sesaxeb. aseTi

masalebis gamocema ar saWiroebs did danaxarjebs, ufro mizanSewonilia maTi gavrceleba

uSualod amomrCevelTa Soris kampaniis daskvniT etapze an fostiT dagzavna.

mizanSewonilia maTi cal-calke gagzavna, magram SeiZleba maTi gazeTebSic Cadeba.

TvalsaCino agitacia

`TvalsaCino agitacia~ - terminia, romelic plakatebis gamoyenebas niSnavs. mis

yvelaze ufro gavrcelebul saxeobebs warmoadgens: sareklamo transparantebi; plakatebi

zomiT 140X270 da 70X140sm; gadasatani sareklamo dafebi, bamperuli etiketebi,

fanjrebze gasakravi plakatebi; agreTve samkerde niSnebi, etiketebi, emblemebi. Tqveni

saxeli da agreTve Tanamdeboba, romlisTvisac Tqven ibrZviT, unda iyos gamoyenebuli

`logotipis~ saxiT saarCevno kampaniis yvela masalaze, da agreTve TvalsaCino agitaciis

saSualebebSi.

rogori wesebiT unda ixelmZRvaneloT emblemebis SemuSavebisas?

1. is advilad unda ikiTxebodes. ubralo, gabeduli dizaini amomrCevlebis

yuradRebas ipyrobs. gadasatani sareklamo dafebis gamoyenebisas dizainma unda gaiaros

Semowmeba testiT siCqariT 30km./sT~ - SeZleben Tu ara mZRolebi Tqveni emblemis

advilad wakiTxvas, roca isini im quCebs gaivlian, sadac gadatvirTuli moZraobaa?

2. gamoiyeneTY ndobis gamomwvevi ferebi. saarCevno kampaniis tradiciuli ferebi,

iseTebi, rogoricaa lurji, wiTeli, mwvane da bordo, ndobas iwveven.

3. moerideT Tqveni fotosuraTis gamoyenebas dizainis elementis saxiT. emblema

saxelis popularizaciis miznebs emsaxureba. Tqven gsurT, rom xalxs swored saxeli

axsovdes, roca isini Sevlen kabinaSi xmis misacemad. Tqven ar gWirdebaT, rom Tqveni

emblema gamoiyurebodes gancxadebis msgavsad: `iZebneba damnaSave~.

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4. moerideT mravalsityvaobas. SemoifargleT Tqveni saxeliTa da Tanamdebobis

dasaxelebiT, romlisTvisac Tqven ibrZviT. Tqveni ideebisa da saarCevno kampaniis Temebis

yvelaze ukeTesi propagandas sxva sareklamo saSualebebis meSveobiT xdeba.

dausviT Tqvens Tavs Semdegi kiTxvebi:

1. myavs Tu ara me nebayoflobiT TanaSemweTa sakmarisi raodenoba asobiT

transparantebis dasayeneblad, didi dafebis dasamzadeblad da olqis teritoriaze

gasavrceleblad?

2. ramdenad jdeba TvalsaCino agitacia saarCevno kampaniis saerTo biujetsa da

startegiaSi?

3. vapireb Tu ara sareklamo dafebis, transfarantebis (zomiT 140X270,

70X140sm) da gadasatani dafebis SeTavsebas Cems saarCevno kampaniaSi? (Tu es asea,

gadasatani dafebis ufro mcire raodenobaa saWiro).

4. aqvs Tu ara azri, am saxis politikuri reklamebis gamoyenebas Cems olqSi?

moutania Tu ara mis gamoyenebas warmateba adrindel saarCevno kampaniebSi?

sareklamo dafebi

ramdenadac sareklamo dafebis zomebi Zalzed didia da Znelia maTi SeumCnevloba,

isini Zalian moxerxebulia Tqveni saxelis popularizacisaTvis. amasTan, ramdenadac

mZRolebi ramdenime wamis ganmavlobaSi miapyroben mzeras dafebs, Tqveni simbolo unda

iyos mativi da advilad wasakiTxi.

sareklamo dafebis Rirebuleba Zalian gansxvavdeba raionebis mixedviT, magram

saerTo wesi ganmartavs, rom rac meti adamiani xedavs sareklamo dafas yoveldRiurad,

miT ufro Zviri eRireba is.

sareklamo dafis SeZenamde darwmundiT, rom Tqven iciT, kerZod sad iqneba

ganTavsebuli yovelive maTgani, da agreTve, rom am gzebze mZRolTa umetesoba –

adgilobrivi macxovreblebia. zogierTi kompania SemogTavazebT SeRavaTian fass, Tu Tqven

SeiZenT ramodenime sareklamo dafas, magram am SemTxvevaSi Tqven misi ganTavsebis

gakontrolebis SesaZlebloba ar geqnebaT. frTxilad iyaviT da daJinebiT moiTxoveT, rom

Tqven aucileblad unda icodeT yoveli dafis ganTavseba manam, sanam kontraqts

moawerdeT xels.

plakatebi zomiT 140X270 da 70X140sm

es plakatebi sareklamo dafebis dapataravebuli aslebia da faneraze gakeTebul

naxatebs an etiketebs warmoadgenen. isini SeiZleba iyos erTmxrivi an ormxrivi, imasTan

dakavSirebiT, Tu sad unda iqnas dayenebuli.

yvelaze ukeTesad transfarantebi muSaobs ZiriTadi satransporto arteriebisa da

gzebis maxloblad.

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gadasatani dafebi

saWiroa Tu ara gadasatani dafebis gamoyeneba? is kandidatebic ki, visi saxelic

sakmaod popularulia, mainc iyeneben gadasatan dafebs.

veraferi ise Zlierad ver STaagonebs Tqvens amomrCevlebs an Tavad Tqven, vidre

Tqveni kandidaturis mxardasaWerad yvela quCaze dayenebuli gadasatani dafis Sexedva –

Tqven geCvenebaT, rom am quCebze uamravi xma gaqvT.

mas Semdeg, rac yvela gadasatani dafa mzad iqneba, organizeba gaukeTeT gadasatani

dafebis blic-dayenebis dRes. SabaTs, diliT SekribeT Tqveni nebayoflobiTi TanaSemweebi

erTad, moawyveT maTTvis patara sauzme yaviTa da funTuSebiT, instruqcia mieciT da

gaagzavneT misamarTebze siis Tanaxmad, sadac saWiroa dafebis dayeneba (nu dagaviwydebaT

madlobis gadaxada yovelive maTganisTvis).

araferi iseT STabeWdilebas ar moaxdens Tqvenze (da araferi ise imeds ar

gaucruebs Tqvens mowinaaRmdeges), rogorc uecrad gaCenili asobiT sareklamo dafa.

bamperuli etiketebi

bamperuli etiketebis gavrcelebis kargad gaazrebuli programa xels uwyobs

Tqveni saxelis popularizacias, da agreTve Tqveni kandidaturis mxardaWeris xarisxs

uCvenebs.

amomrCevelTa Semovlisas iqonieT manqanaSi etiketebis garkveuli maragi. gadaeciT

Tqveni partiis saolqo komitetis TanamSromlebs/Tavmjdomares etiketebis garkveuli

raodenoba gasavrceleblad.

imisaTvis, rom ufro organizebulad CaataroT es, gaakeTeT Semdegi:

daavaleT nebayoflobiT TanaSemweebs (mSvenieri dasaqmebaa mozardebisTvis)

mimarTon partiis wevrebs, romlebic eswrebian saarCevno kampaniis RonisZiebebs, TxovniT,

ganaTavson TavianT avtomobilis bamperze Tqvens mier SeTavazebuli etiketi. Tumca,

bamperuli etiketebis xarisxi bolo wlebSi mniSvnelovnad gaumjobesda, zogierTi

adamiani SiSobs, rom isini mere ver SeZleben TavianT avtomobilebis bamperebidan amis

waSlas. maSin, SeiZleba SesTavazoT moaTavson etiketi ukana SuSis qveda marjvena

kuTxeSi.

CaatareT `bamperuli etiketebis blic-dayenebis~ ramodenime dRe, gansakuTrebiT es

mizanSewonilia SabaTobiT. es kargi saqmea mozardTagan SerCeul nebayoflobiTi

TanaSemweebisaTvis, romlebsac acviaT maisurebi saarCevno kampaniis emblemiT.

moZebneT adgilebi, sadac Cveulebriv kviraobiT ikribebian olqis amomrCevlebi –

sasursaTo maRaziebi, mTavari quCebi, supermarketebi da daavaleT nebayoflobiT

TanaSemweebs TxovniT mimarTon mflobelebs, maT avtomobilebze bamperuli etiktebis

mosaTavseblad.

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6. kandidatis zepiri gamosvlebis momzadeba

politikuri propagandis tradiciul meTods warmoadgens sajaro gamosvlebi.

qvemoT moyvanil rekomendaciebs SeuZliaT kargi gamosvlis momzadebaSi daxmarebis gaweva.

rogorc kandidatma, Tqven sworad unda SeafasoT Tqveni oratoruli SesaZleblobebi. Tu

raime RonisZiebis dros Tqven ufro damajereblad grZnobT Tavs, rodesac Tavisuflad

esaubrebiT RonisZiebaze damswre adamianebs, da ar gamodixarT sityviT, maSin sTxoveT,

rom wargadginon da saubari daiwyeT msmenelebTan pirdapir darbazSi. nu SeecdebiT erT

RameSi Zirfesvianad SecvaloT Tqveni gamosvlis manera. oratoruli xelobis srulyofa

amomrCevelTa xmebis mopovebaSi dagexmarebaT.

rogor gavaRviZoT amomrCevelTa grZnobebi

politika – es emociebia. politikur Temebze mosaubre oratori lideris niSan-

Tvisebebs iZens, auditoriis sul ufro da ufro emociuri damuxtviT.

imis Seswavla, Tu rogor gamoviwvioT amomrCevelTa emociebi – politikuri

agitaciis Catarebis meore Semadgenelia.

ra unda movimoqmedoT, rom STambeWdavi gamosvla movamzadoT?

yovel sazogadoebas garkveuli faseulobani da mrwamsi gaaCnia, romelsac udidesi

mniSvneloba eniWeba. agreTve, arsebobs gansakuTrebuli problemebi, romlebic interess

warmoadgens adamianebisTvis. Tqven unda gadawyvitoT, romeli Tema gamoiwvevs yvelaze did

interess amomrCevlebSi.

gamokvlevebma gviCvenes, rom adamianebi xmas miscemen im liders, romelsac igive

problemebi aRelvebs, rac mas.

rogor avsaxoT saerTo faseulobani Cvens cxovrebaSi?

imisaTvis, rom efeqturad gamoiyenoT saerTo faseulobani Tqvens gamosvlaSi,

Tqven unda SecvaloT gamosvlis stili. Tu Tqven profesiuli politikosi xarT, maSin

laparakobT da swerT im stilis gamoyenebiT, romelic damaxasiaTebelia Tqveni

profesiisaTvis. aRiniSnulia, rom politikuri agitaciis Catarebisas amomrCevlebi ufro

ukeT aRiqvaven im enas, romelic asaxavs maTi faseulobebis sistemas.

sityviT gamosvlis momzadebisas ixelmZRvaneleT Semdegi rCevebiT:

1. daamyareT kontaqti auditoriasTan, uCveneT, rom Tqven saerTo faseulobebi

gaqvT. kmayofilni iyaviT, rom imyofebiT mocemuli auditoriis winaSe. daipyariT

msmenelTa yuradReba. pirvel STabeWdilebas didi mniSvneloba aqvs. politikuri sityviT

gamosvlisas, saWiroa Tavidanve daipyroT auditoriis yuradReba. gamosvlis dawyebamde,

gaakeTeT pauza, daamyareT 40 wamiani mxedvelobiTi kontaqti auditoriis romelime

warmomadgenelTan da ise isaubreT, viTom maTi problmebi Tqveni problemebi yofiliyos.

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aucilebelia daamyaroT emociuri kavSiri darbazTan. adamianebTan urTierTgagebis

damyarebis saukeTeso xerxia – daiwyoT ZiriTad faseulobebze msjelobiT, da amiT

aCvenoT, rom Tqven igive gawuxebT, rac maT.

daiwyeT gamosvlebi raime piradis Sesaxeb moTxrobiT. gaixseneT istoriebi Tqveni

cxovrebidan, Tqveni biografiis faqtebi, romlebic uCveneben, rom bevri saerTo

gakavSirebT Tqvens auditoriasTan.

2. sakiTxze msjelobisas, auditoriisTvis gasagebi gamoTqmebi da terminebi

gamoiyeneT. gamosvlis dros, moerideT abstraqtuli an teqnikuri terminebis gamoyenebas,

romlebic auditoriisTvis gaugebari iqneba. piriqiT, enobrivi saSualebebi iseTnairad

unda SearCioT, rom Sexvedris monawileebs martivad auxsnaT, Tu ra zegavlena aqvs

Tqvens cxovrebaze gansaxilvel problemas. isaubreT Tqvens auditoriaze. TqvenTvis

aucilebelia icodeT, riT amayoben es adamianebi. isaubreT sakiTxebze, romlebic `Cven

yvelas~ gvaRelvebs. gamoiyeneT iseTi sityvebi, rogorc `mSoblebi da bavSvebi~, `quCebi~,

`fermebi~ anu martivi, konkretuli, yoveldRiuri ena.

3. moiyvaneT mxolod is mtkicebulebani, romelTa gageba auditoriisaTvis

xelmisawvdomia. mzad iyaviT moiyvanoT mtkicebulebani, romlebic aZliereben Tqvens

mosazrebaTa dasabuTebulobas da imsaxureben auditoriis ndobas. moxsenebis Tezisebis

ilustrirebisaTvis SeiZleba gamoiyenoT istoriebi Tqveni sakuTari cxovrebidan.

mtkicebulebani piradi gamocdilebidan, faqtebi da statistikuri monacemebi. Tu

moyvanili mtkicebulebani metismetad rTulia aRqmisaTvis an Tqveni gamosvla

gadatvirTulia magaliTebiT, auditoriam SeiZleba dakargos Tqveni gamosvlis ZiriTadi

azri.

4. pirdapir daasaxeleT Tqveni metoqe, Tqven unda agrZnobinoT auditorias, rom

problemis gadawyveta, romelsac Tqvens gamosvlaSi SeexeT, Tqvens politikur oponentTa

winaaRmdegobas awydeba, Tqven dagWirdebaT eWvis qveS daayenoT da mocemuli problemis

Tqveni oponentis mier SemoTavazebuli gadawyvetilebis variantis usafuZvloba uCvenoT.

amisaTvis, upirveles yovlisa, Tqvens mowinaaRmdegeTa politikur poziciebs, da agreTve

am poziciebis safuZvelSi Cadebuli mrwamsisa da faseulobebs unda gaecnoT. Tu Tqven

mocemul sakiTxSi kargad gaerkvieT, SegiZliaT eWvis qveS daayenoT argumentacia,

romelic safuZvlad udevs Tqveni oponentis Sexedulebebs. Q

5. daarwmunebT ra auditorias Tqveni metoqis uunarobaSi gansaxilveli problema

gadawyvitos, SesTavazeT gadawyvetilebis Tqveni varianti da auxseniT, ratom aris is

optimaluri. gaatareT Tqveni xazi. magram gaxsovdeT, rom Tqven auditoriis winaSe

gamodixarT. Tqvenma msmenelebma unda icodnen, rom Tqven igive gawuxebT, rac maT, da

yvela SesaZlebloba gagaCniaT am problemebis gadasawyvetad.

6. daamTavreT gamosvla Tqveni programuli miznis wardgeniT. mas Semdeg, rac

Tqven gulmodgineT daasabuTeT Tqveni pozicia, daamTavreT saubari gamoTqmiT, romliTac

SeajamemT Tqvens gamosvlas da naTlad gamoxatavs Tqvens programul mizans. kargad

momzadebuli gamosvlis konteqstSi programuli mizani unda warmoadgendes mTeli Tqveni

gamosvlis bunebriv da gardauval Sejamebas. Tu Tqven Tqveni sityviT gamosvlis emociur

piks miaRwieT, SeCerdiT.

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rogor SeiZleba maqsimalurad efeqturad gamoiyurebodeT tribunaze?

daimaxsovreT, gamokvlevebma uCvena, rom auditoriis damokidebuleba oratorisadmi

dafuZnebulia:

• oratoris mxedvelobiT aRqmaze – 55%;

• oratoris laparakis maneraze – 38%;

• gamosvlis Sinaarsze – 7%.

gamosvlis araverbaluri komunikaciuri saSualebebi

adamianTa Soris urTierTobebSi informaciis gacvla xorcieldeba erTdroulad

or doneze – verbalurze da araverbalurze. verbaluri Setyobinebis aRqma

damokidebulia imaze, Tu ramdenad eTanxmeba metyvelebiTi gamonaTqvami araenobrivi

saSualebebiT gadacemul informacias. araverbaluri komunikacia SeiZleba sxvadasxva

xasiaTs atarebdes gamosaxvis gamoyenebuli saSualebebis mixedviT. magaliTad, esteturi,

rodesac gamosaxvis araverbaluri mxatvruli saSualebebi gamoiyeneba, simboluri –

xatebisa da religiuri qandakebebis gamoyenebiT, meqanikuri – sasignalo sayvirebis,

sirenebis, sasignalo droSebisa da cecxlis gamoyenebiT.

magram kanditatisTvis, romelic amomrCevlebs mimarTavs, yvelaze didi mniSvneloba

aqvs araverbaluri komunikaciis kinesur, proqsemur da kulturul elementebs, anu

sxeulis moZraobebis enas, sivrcesTan moqceva, Cacmis manera. isini SeiZleba daiyos or

jgufad: statistikuri da dinamiuri.

statistikuri elementebi

adgili sivrceSi sxva pirebis mimarT. urTierTobaTa xasiaTis mixedviT mosaubreni

Tavsdebian erTmaneTis mimarT sxvadasxva xerxis meSveobiT. metoqeni xSirad usxdebian

magidas erTmaneTis pirispir, Mmegobruli urTierTobis mqone kolegebi erTmaneTis

gverdiT sxdebian. rac ufro maRali Tanamdeboba gikaviaT organizaciaSi, miT ufro

sapatio adgili unda daikavoT.

mosaubrisgan daSoreba. manZili, romlis moSorebiTac adamianebi erTmaneTisagan Tavsdebian,

xSirad SeiZleba gamoxatavdes maTi erTmaneTisadmi pativiscemas an siaxloves.

poza. sxvadasxva poza sxvadasxva xarisxis guldajerebulobas, oficialurobasa da

simSvides gamoxatavs. mkerdze gadajvaredinebuli giWiravT xelebi, Tu pirdapir dgexarT

an moxrili? ganicdiT Tu ara Tqven usiamovno SegrZnebas, rodesac auditoriis winaSe

gamodixarT da ar iciT, sad waiRoT xelebi?

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fizikuri kontaqti. xelis CamorTmeva fizikuri kontaqtis yvelaze gavrcelebuli formaa.

formalurad xelis CamorTmevis CarCoebs gacilebuli fizikuri kontaqti SeiZleba

niSnavdes uadgilo guliTadobasa da familarobas.

garegnuli Sesaxedaoba. Tqveni Cacmuloba unda asaxavdes im profesionalizmsa da

kompetenturobas, romelic damaxasiaTebelia kargi xelmZRvanelisaTvis. magram ar unda

CaicvaT ise, rom Tqvens garSemo myofma adamianebma uxerxuloba ganicadon amis gamo.

winaaRmdeg SemTxvevaSi, Tqveni metismetad eqscentriuli garegnobis gamo adamianebma

SeiZleba ifiqron, rom es Tavis TavSi daujereblobas niSnavs.

dinamiuri elementebi

saxis gamometyveleba. Rimili, dabRverili an aweuli warbebi, Cacineba – es yvelaferi

garkveuli informaciis matarebelia. xSirad saxis gamometyvelebam SeiZleba arafrad

aqcios mTeli Tqveni mcdeloba damaloT Tqveni WeSmariti grZnobebi.

mxedvelobiTi kontaqti. pirdapiri mzera gamoxatavs gulwrfelobas da ndobis grZnobas

aRZravs. daxrili Tvalebi Cveulebriv mokrZalebis an pativiscemis asociacias badebs.

zemoT amarTuli mzera daRlilobis an Tavis TavSi daujereblobis asociacias badebs.

xelebis moZraoba. zogierT Jests sayovelTaod miRebuli mniSvneloba aqvs. magaliTad,

muSti gamoxatavs brazsa da meomrul ganwyobilebas. Tumca sxva ufro rTuli da

damaxasiaTebeli Jestebi SeiZleba ase erTmniSvnelovnad ar aRiqmebodes, isini mainc

warmoadgenen mosaubris sulieri da emociuri mdgomareobis aRmniSvnel mniSvnelovan

niSnebs..

xma. xma mniSvnelovania ara mxolod rogorc Setyobinebis gadacemis saSualeba, aramed

rogorc Setyobinebis Semadgeneli nawilic. xmis tembri da metyvelebis intonacia

zegavlenas axdenen Setyobinebis aRqmaze. dumilma agreTve SeiZleba xeli Seuwyos azris

gadacemas. magaliTad, dumils SeuZlia, rogorc gaaZlieros Seqmnili daZabuloba,

gamoTqmis simkacris xazgasmiT, agreTve Seamciros kidec is, Tanxmobasa da mowonebaze

miniSnebiT.

gamoiyeneT Semdegi pasuxebi imisaTvis, rom Tqvenma gamosvlam didi STabeWdileba

moaxdinos:

1. winaswar daagzavneT Tqveni avtobiografiuli monacemebi.

2. moamzadeT scena. moaSoreT yvelaferi, rac yuradRebas miiqcevs, raTa

msmenelebma mTeli TavianTi yuradReba Tqvenze gadmoitanon.

3. vizualurad TvalSi sacemad miesalmeT auditorias. xeli dauqnieT, rogorc

ronald reiganma. gaiareT scenaze, rogorc sporcmenma-olimpielma.

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4. CaicviT ise, rom yuradReba miipyroT. SeecadeT, cota ufro solidurad

gamoiyurebodeT, vidre Cveulebriv.

5. yuradReba miaqcieT xmas. Tqveni xmis Jreradoba iseve mniSvnelovania, rogorc

garegnoba.

ris gakeTeba SeiZleba kidev politikuri agitaciis Catarebis Cvevebis srulyofisaTvis?

1. xazi gausviT sam moments, romlebic, Tqvenis azriT, msmenelebma unda

daimaxsovron.

2. gadmoeciT Tqveni gamosvlis ZiriTadi azri 30 wamSi, erTi fraziT imis

msgavsad, rogorc amas akeTebT televiziiT an radioTi reklamisaTvis, an citatisaTvis,

romlis danaxvac Tqven gsurT gazeTSi.

3. SeadgineT da daxveweT gamokveTili frazebi, romlebmac unda aplodismentebi

daimsaxuros. briliantis magvari frazebi. isini iqmneba zedawolis qveS, da manamde

ixveweba da ileseba, sanam bzinvas ar daiwyebs.

4. SeiswavleT Tqveni bolo gamosvlis Canaweri.

5. ikiTxeT gazeTebi. moismineT axali ambebi. adamianebi varaudoben, rom Tqven meti

iciT maTi problemebis Sesaxeb, vidre TviTon ician.

6. gamoiyeneT gavrcelebuli kliSe. icodeT, rodis sjobs SeekiTxoT: `raSi

mdgomareobs problemis arsi?~.

7. SeagroveT cxovrebiseuli SemTxvevebi da istoriebi. adamianebs uyvarT cocxali

magaliTebi, romlebic exmareba maT problemisa da misi gamomwvevi mizezebis gagebaSi.

rogor wavmarToT politikuri debatebi?

politikuri debatebi – demokratiis arsebobis erT-erTi pirobaa. adamianebi rom

yovelTvis yvelaferSi geTanxmebodnen, imis saWiroeba aRar iqneboda, rom

gadawyvetilebebis misaRebad, daxmarebisTvis saarCevno urnisaTvis migvemarTa. adamianebi,

romlebic politikur liders xvdebian, arasodes ar daeTanxmebian mas yvelaferSi. magram

usaTuod SexvdebiT iseT adamianebsac, romlebic TiTqmis arafers ar eTanxmebian.

politikuri debatebis warmarTva – politikuri agitaciis Catarebis mesame

Semadgenelia.

mizandasaxul da mtrul SekiTxvebze pasuxis gacemisas, ori wesi unda gaxsovdeT.

wesi pirveli. miuxedavad imisa, Tu rogor iqneba gaformebuli SekiTxva, Tqveni

pasuxi erTi da igive unda iyos.

wesi meore. pasuxi iseTive maneriT gaeciT, ranairadac kiTxva iyo dasmuli.

is, vinc dagisvamT mizandasaxul an mtrul kiTxvas, SesaZloa Zalian aris

Sewuxebuli 10 fuZemdebel faseulobaTagan erT-erTiT. mTavaria TqvenTvis – miuxvdeT, am

faseulobaTagan Tu romeli awuxebs. Tqven Tu Tqveni pasuxis gacemisas am faseulobaTagan

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erT-erTs maiinc SeexebiT, auditoria simpatias gamoxatavs Tqvens mimarT. xolo, Tu Tqven

ar SeexebiT saerTod arcerT faseulobas, riskavT qedmaRli da gulgrili gamoCndeT

sxvaTa azris mimarT.

7. winasaarCevno agitacia fostis meSveobiT

ra upiratesobebi aqvs fostis meSveobiT Catarebul winasaarCevno agitacias?

adgilobriv doneebze winasaarCevno kampaniebis umetesobaSi, uSualo safosto gzavnilebi

amomrCevelTa agitaciis yvelaze gavrcelebul da ekonomiur saSualebas warmoadgenen.

warsulSi, pirdapiri safosto gzavnilebi, ZiriTadad werilebs iTvaliswinebda. amJamad ki

arsebobs maT gamravalferovnebis tendencia:broSurebi, bukletebi, sivrciTi suraTebi, Ria

baraTebi da a.S., rac ki SeiZleba fostiT gaigzavnos. safosto mimarTvebi mkafio,

suraTebiani, dasamaxsovrebeli fotoebiTa da yuradRebis mimpyrobi CanarTebiT, aZliereben

amomrCevelTa Soris yofnis efeqts.

radio-, tele- da sagazeTo reklamisagan gansxvavebiT, romlebic erTnairi xarisxiTaa

gamiznuli rogorc amomrCevelze, ise sxva, ara-amomrCevel pirebze, fostis meSveobiT

ganxorcielebuli winasaarCevno agitacia saSualebas mogcemT uSualod daukavSirdeT

registrirebul amomrCevlebs. saarCevno kampaniisaTvis gamoyofili saxsrebi ixarjeba

mxolod im adamianebze, romlebsac ufleba aqvT, rom Tqven mogcen xma.

fostis meSveobiT winasaarCevno kampania SeiZleba warimarTos partiuli mikuTvnebis,

asakis, sqesis, sacxovrebeli adgilisa da sxva faqtorebis gaTvaliswinebiT, romelTa

mixedviTac Tqven gegmavT xarjebs saarCevno kampaniis biujetidan. konkretuli

winadadebebiT amomrCevelTa konkretuli jgufisadmi mimarTva saxsrebs dagizogavT.

pirdapiri safosto mimarTvebi, uSualo kontaqtebTan da satelefono monacemTa bankTan

erTad, saarCevno kampaniebis personalizaciis erT-erT saukeTeso saSualebas

warmoadgens. magaliTad, kompiuterze dabeWdili werilebi SeiZleba konkretul

amomrCevels gaugzavnoT. Tqvens mxardamWerebs da pirebs, romlebic nebayoflobiT

gexmarebian saarCevno kampaniaSi, SeuZliaT piradad gaavrcelon werilebi da Ria baraTebi

TavianT megobrebs, mezoblebsa da TanamSromlebs Soris.

rac ar unda dagegmoT, yovelTvis gaxsovdeT, rom udides STabeWdilebas moaxdenT

amomrCevelze, Tu koordinacias gauwevT Tqvens Zalisxmevas. Tu amomrCeveli iRebs

mimarTvas uSualod fostiT, ismens reklamas radioTi, kiTxulobs mas gazeTebSi da

amavdroulad, piradad gxvdebaT Tqven, da es yvelaferi xdeba erTsa da imave dRes, es

aucileblad aamaRlebs Tqvens popularobas.

da bolos, ar dagaviwydeT, rom gaecnoT politikuri agitaciis mareglamentirebeli

kanonebis moTxovnebs, raTa Tavidan aiciloT usiamovnebebi da fostiT dagzavnil

masalebSi SeitanoT kanoniT moTxovnili yvela Setyobineba.

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ra miznebis miRwevas uwyobs xels pirdapiri safosto mimarTvebi?

1. popularoba: Seqmna da gaZliereba.

amomrCevlisaTvbis sareklamo nakrebis an broSuris fostiT gagzavnis TiToeul

SemTxvevaSi, Tqven ufro da ufro popularuls xdiT sakuTar Tavs amomrCevelTa Soris.

ramdenadac saarCevno kampania xels uwyobs adgilobrivi mowinave beWdviTi gamocemebis

mxridan qvendami ndobis amaRlebas, presis yuradReba uzrunvelyofili geqnebaT.

popularobis zrdis kvaldakval, amomrCevelTa yuradReba saarCevno kampaniis sxva

elementebze, magaliTad, mis ZiriTad problemebze, gadaitaneba.

2. imijis Seqmna.

rogori STabeWdilebis moxdena gsurT? safosto mimarTvebis meSveobiT SegiZliaT SeqmnaT

simSvidis, kompetenturobis, pasuxismgebluri, saqmis keTebis mosurnis, ojaxuri

faseulobebis momxris imiji.

fotosurTebis gamoyeneba iseve mniSvnelovania, rogorc mimarTvis teqstisa. SesaniSnavad

dawerili teqstic ki SeiZleba ar iqnas yvela amomrCevlis mier wakiTxuli, magram

TiTqmis yvela maTgani Seavlebs Tvals fotosuraTs.

mesame mxareebis an masobrivi sainformacio saSualebebis mier werilebis gagzavna aseve

Seuwyobs xels Tqvens popularobas. olqebidan gamogzavnili werilebi, rogoc xelnaweri,

ise nabeWdi, SeiZleba efeqturad iqnas gamoyenebuli saarCevno kampaniaSi.

3. saaCevno kampaniis ZiriTadi sakiTxebis SemuSaveba

pirdapiri safosto mimarTvebis gamoyenebisas SeiZleba moixazos saarCevno kampaniis

ZiriTadi problemebi da maTdami Tqveni pozicia. romeli problemebia olqisaTvis yvelaze

mniSvnelovani: ganaTlebis, transportis, saxelmwifo gadasaxadebis, Tu danaSaulobebis?

aRniSneT problema da miuTiTeT Tqveni pozicia, gaamagreT igi efeqturi fotoebiTa da

minimaluri moculobis teqstiT.

amomrCevlisadmi mimarTva konkretuli problebis Sesaxeb - masTan urTieTobis

efeqtur saSualebas warmoadgens, Tuki gyavT nebayoflobiT TqvenTan momuSave

TanaSemweebi an gaqvT fuladi saxsrebi. es forma iTvaliswinebs satelefono saubrebs,

romelTa drosac vlindeba is problemebi, romlebic yvelaze metad awuxebs amomrCevels,

da agreTve am problemebisadmi miZRvnili daskvniTi werili. magaliTad, Tqveni

TanamSromeli telefoniT urekavs margaret jonss da arkvevs, rom mas jer ar

gadauwyvetia, Tu vis misces xma, xolo ZiriTadi problema, rac ma awuxebs, aris

ganTleba. amis Semdeg, Tqveni saarCevno kampaniis TanamSromlebi mas gaugzavnian sareklamo

masalebis kompleqts, romelic eZRvneba Tqvens gegmebs mxolod da mxolod ganaTlebis

gaumjobesebis Sesaxeb.

rigi saarCevno kampaniebis dros, amomrCevels eZleva saSualeba, rom upasuxos pirdapir

SekiTxvebs; sxva SemTxvevebSi, amomrCevels eZleva arCevanis saSualeba, magaliTad,

gadasaxadebis, jandacvis, samuSao adgilebis, ganaTlebis problemebze dasmuli SekiTxvebis

sapasuxod.

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4. kontrastis Seqmna

xazi gausviT ganmasxvavebel niSnebs Tqvensa da Tqvens oponents Soris. ra upiratesobebi

gaqvT im postis dasakaveblad, romelzedac pretenzias acxadebT? ra susti adgilebi aqvs

Tqvens politikur metoqes? pirveli sareklamo paketis dagzavnis Semdeg, ar iqneba cudi,

Tu gagzavniT masalaTa kompleqts, sadac xazgasmuli neba arsebuli xelmZRvanelobis

Secvlis aucileblobis idea. amis Semdeg, Tqven unda gaavrceloT pozitiuri informacia,

sadac dasabuTebuli iqneba zemoaRniSnuli aucilebloba.

kontrastuli safosto Setyobinebebi moicavs SedarebiTi xasiaTis broSurebs, romlebSic

mieTiTeba gansxvavebebi Tqvensa da Tqveni politikuri mowinaaRmdegis poziciebs Soris,

mTeli rigi umniSvnelovanesi problemebis mimarT.

Tu Tqveni politikuri mowinaaRmdege meore vadiT yris kenWs, ambobs erTs, xolo Statis

sakanonmdeblo organoSi xmas aZlevs meores, yvelaze efeqturi iqneba safosto

kompleqti, sadac xazgasmulia misi orsaxovneba. Tu Tqveni politikuri mowinaaRmdege

iSviaTad eswreba sakanonmdeblo organos krebebs, es Temac unda gamoyenoT.

5. daicaviT sakuTari Tavi.

moigerieT mowinaaRmdegeebis mier Tqvenze Tavdasxmebi da negatiuri gamonaTqvamebi

pirdapiri safosto gzavnilebis meSveobiT. gaxsovdeT, bevrs miaCnia, rom Tu raimes

waikiTxaven gazeTSi an moismenen axal ambebSi, es simarTles Seefereba. Tavdasxmebi

upasuxod ar datovoT. rac male gascemT maTze pasuxs, miT ukeTesi iqneba. fostiT

gasagzavni masalebis momzadeba da gavrceleba did dros moiTxovs, magram Tu Tqvenze

Tavdasxmebi masirebul xasiaTs atarebs, am variants nu gamoricxavT.

magaliTad, TqvenTvis cnobilia, rom mowinaaRmdege apirebs werilis gavrcelebas

adgilobrivi samarTaldamcavi organizaciis mxardasaWerad. Tqven mzad unda iyoT am

werilis efeqtis gasaneitraleblad sakuTari werilis meSveobiT, imis miuxedavad, rom es

ar iyo gaTvaliswinebuli safosto gzavnilebis Tqveneuli gegmiT da SesaZloa zarali

miadges safosto gzavnilis sxva dagegmil pakets.

Tqven SeiZleba aRmoaCinoT, rom Tqveni oponentis werilebis mxardaWera, realurad,

gamomdinareobs saxelmwifo moxeleebis kavSiridan, romlebic mxrs uWeren Tqvens

oponents imis gamo, rom igi cdilobs gaitanos kanonproeqti saxelmwifo moxeleTa

daxmarebebis, da ara danaSaulobaTa winaRmdeg brZolis Sesaxeb. Tu Tqveni saarCevno

kampaniis erT-erT ZiriTad Temas kanoniereba da marTlwesrigi warmoadgens, gaavrceleT

`namdvili~ policielebis mier xelmowerili werili, sadac `gaSavebuli~ iqneba Tqven

oponenti, rogorc saxelmwifo moxeleTa kavSiris marioneti, xolo Tu SesaZlebelia,

xazgasmulic iyos misi susti pozicia danaSaulobasTan brZolis sakiTxSi.

6. mowodeba xmis micemis Sesaxeb

pirdapiri safosto gzavnilebi SeiZleba gamoyenebuli iqnas amomrCevlisadmi mowodebis

mizniT, rom gamocxades saarCevno ubanSi TqvenTvis xmis mosacemad. saarCevno kampaniis

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dros safosto gzavnilebi SeiZleba gamoiyenoT agreTve sacxovrebeli adgilebis mixedviT

kenWisyris an sxva iniciativebisTvis.

ra saSualebebi unda gamoviyenoT mimarTvebis gagzavnisas?

Tqvens mier SerCeuli strategiisa da arsebuli biujetis gaTvaliswinebiT SeusabameT

erTmaneTs amomrCevlisadmi mimarTvebis gagzavnis sxvadasxva saSualeba.

1. piradi baraTi.. piradi baraTi aris patara suraTi, romelsac winaswar gadascemT

amomrCevels Tqveni personis popularizaciis mizniT. masSi unda Sevides kandidatis

mokle biografia (imijis Seqmna) da misi Sexedulebebi (mokled) ama Tu im problemis

Sesaxeb.

2. broSura. broSura Seicavs ufro detalur, TumcaRa zogadi xasiaTis informacias

kandidatis Sesaxeb. ramdenadac Tqveni auditoria sakmaod farToa, broSura xSirad

iZleva ufro dawvrilebiT biografiul monacemebs da wina planze swevs kandidatis

pirad damsaxurebasa da olqisaTvis gakeTebul sasargeblo saqmeebs. broSura xSirad

gamoiyeneba amomrCevelTan uSualo kontaqtis dros gamofena-gayidvebze da sxva

RonisZiebebze, romlebsac amomrCevelTa didi raodenoba eswreba.

3. mza blankebi. mza blankebi SeiZleba gamoyenebuli iyos yvela formis - miznobriv

Tu Cveulebriv mimarTvaSi: popularizaciis, imijis Seqmnis, problemis wamowevis,

kontrastis Seqmnis, Tavdasxmebis mogeriebis, xmis micemis Sesaxeb mowodebebis dros.

4. werilebis miznobrivi paketi. werilebis paketi gamoiyeneba zustad iseve, rogorc mza

blankebi - amomrCevelTa konkretul jgufTan urTierTobebis dros. magaliTad, Tu

gsurT, rom gansakuTrebulad mimarToT ufrosi Taobis moqalaqeebs, moifiqreT

SesaZlebloba, rom werilebi gaugzavnoT 65 welze meti asakis yvela amomrCevels.

5. werili meuRlisagan. meuRles SeuZlia sul sxvagvarad ilaparakos Tqveni

kandidaturisa da piradi Tvisebebis Sesaxeb, vidre Tqven TviTon. meuRleebis, rogorc

mamakacebis, ise qalebis, werilebi, SeiZleba efeqturad iqnes gamoyenebuli Semdegi

miznebisaTvis: imiji, problemebi, kontrasti, dacva da mowodeba, rom Tqven mogcen

xma.

6. CanarTebi. CanarTebi, rogorc wesi, ibeWdeba ofsetis furcelze da gamoiyeneba

mravali mimarTvis erTdroulad gasagzavnad. ramdenadac maTi warmoeba iafia, isini

xSirad gamoyeneba amomrCevelTan uSualo kontaqtebis dros an gazeTebSi damatebebis

saxiT.

7. safosto Ria baraTebi. safosto Setyobinebebis yvela sxva saxeobis msgavsad, Ria

baraTebi gamoiyeneba kandidatis personis popularizaciis, imijis Seqmnis, saarCevno

kampaniis axali amocanebis dasaxvis, kontrastis Seqmnis, Tavdasxmebis mogeriebis

miznebiT. isini gansakuTrebiT sasargebloa, rogorc saboloo Sexseneba, rom

amomrCevelma Tqven mogceT xma.

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ra zomebi unda miviRoT pirdapiri safosto mimarTvebis programis gansaxorcieleblad?

am nawilSi ganxilulia ramdenime saSualeba, romelic unda gamoiyenoT pirdapiri

safosto mimarTvebis programis sarealizaciod. damatebiTi informaciisaTvis, ixileT

qvemoT moyvanili konkretuli nawilebi. aRniSnuli saSualebebia:

1. miznobrivi mimarTuleba. amomrCevelTa romel jgufebs unda mivmarToT warmatebis

mosapoveblad?

2. siis Sedgena. rogor unda SevadginoT mimarTva?

3. teqstis Sedgena. raze unda visaubroT mimarTvaSi?

4. foto. rogori fotoebis gamoyeneba sjobs politikuri reklamisaTvis?

5. mxatvruli nawarmoebebi da suraTebi. rogori saxe unda hqondes safosto mimarTvas?

6. dabeWdva da gawyoba. vis unda SevukveToT safosto mimarTvebis dabeWdva?

7. gagzavna fostiT. ra unda movimoqmedoT imisaTvis, rom registrirebulma amomrCevelma

droulad miiRos safosto mimarTvebi? (damatebiTi informaciisaTvis ix. nawili

`safosto wesebi~).

miznobrivi mimarTuleba.

miznobrivi mimarTuleba adgens olqis amomrCevlebisadmi mimarTvis prioritetulobas

amomrCevelTa jgufuri mikuTvnebis an sacxovrebeli agilis mixedviT, imgvarad, rom Tqven

SeZloT safosto mimarTvebis programis realizeba im raionebSi, sadac es gansakuTrebul

efeqts moaxdens. miznobrivi mimarTuleba gansazRvravs amomrCevelTa im jgufebs,

romlebic gadamwyvet rols asruleben arCevnebis warmatebaSi.

amomrCevelTa romel jgufebs unda mivmarToT?

ramdenadac erT saarCevno kampaniaSi arsebuli situacia gansxvsvdeba meorisagan, SeiZleba

SemogTavazoT mxolod saerTo strategia yvela kampaniisaTvis. xSirad gaigonebT, rom

`saWiroa muSaoba Zlier mxareze~, anu Zalisxmeva unda mimarToT safosto mimarTvebze,

pirvel rigSi ki Tqveni mtkice mxardamWerebisadmi. aseve xSirad gaigonebT, rom

Zalisxmeva unda mimarToT im raionebze, sadac cxovrobs `siidan amogdebulTa~, anu im

pirTa didi raodenoba, romlebic arCevnebSi monawileoben partiuli simpatiebis

miuxedavad.

Tqven unda awon-dawonoT gansxvavebuli politikuri situaciebi da upasuxoT Semdeg

kiTxvebze:

1. ra Zlieri da susti mxareebi gaqvT Tqven da Tqvens metoqes? SeiswavleT Tu ara

mowinaaRmdge iseTive xarisxiT, rogorc gaaanalizeT sakuTari kandidatura?

2. rogori politikuri garemoa Statsa da olqSi? ra aris `nomeri pirveli siaxle~

adgilobriv gazeTSi?

3. amomrCevelTa romel jgufebs unda mimarToT warmatebis mosapoveblad? gamokvleuli

gaqvT Tu ara bolo arCevnebis Sedegebi mxardamWeri potenciuri raionebis gamovlenis

mizniT?

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4. sakuTari biujetis gaTvaliswinebiT, ra raodenobis safosto mimarTvebis dagzavnis

ufleba SegiZliaT misceT sakuTar Tavs? Tu biujeti ar gaZlevT didi raodenobis

safosto mimarTvebis dagzavnis saSualebas, ra meTodis gamoyenebas gegmavT amis nacvlad?

teqstis Sedgena

safosto gzavnilis kompleqtis egzemplarma adresati imdenad unda daainteresos, rom man

bolomde CaikiTxos teqsti da Sesabamisad moiqces. amisTvis, safosto gzavnilis

kompleqti unda iyos ubralo, naTeli da konkretuli, Sinaarsi ki Seesabamebodes

mimarTvis mizans. safosto mimarTvis teqstis Sinaarsis mimarT saerTo rekomendaciebi

Semdegia:

1. gamoiyeneT naTeli, mkafio da araorazrovani formulirebebi, wereT ubralo

sityvebiani mokle winadadebebiT. winadadebebis rTuli struqtura mkiTxvels abnevs.

2. Tu Tqveni problemis/mimarTvis mokle martivi winadadebebiT gadmocema ver xerxdeba,

es niSnavs, rom igi ar Seesabameba safosto gzavnilis daniSnulebas.

3. teqsti advilad unda ikiTxebodes da is unda iyos gaformebuli, rom miiqcios

yuradReba.

4. mimarTeT uSualod amomrCevels, isaubreT mis saWiroebebze, interesebze,

Sexedulebebze. mimarTva personificirebuli unda iyos.

5. teqstSi unda aisaxos mimarTvis saerTo arsi da amomrCevelTan kontaqtis programis

Tematika. mis mizans sulac ar warmoadgens axali mimarTulebis Seqmna. mimarTva

Sesabamisi unda iyos radioreklamisa da agreTve, unda Seicavdes pasuxebs satelefono

saubrebis dros dasmul kiTxvebze.

6. iyaviT yuradRebiani mimarTvis avtoris SerCevisas. kargi werilis dawera yvelas ar

SeuZlia. aq ufro sxvagvari unaria saWiro, vidre agitaciis sxva saxeobebSi.

7. pozitiuri mimarTvisas gamoiyeneT iseTi sityvebi, romlebic Tbil, adamianur

grZnobebs aRZraven. magaliTad, `me~, Cven~, `vzrunavT ra...~, òjaxi~,

`sazogadoebrioba~, `mezoblebi~, `tradiciebi~.

8. Sinaarsi gadmoeciT aqtiur, da ara pasiur formaSi

9. negatiuri da kontrastuli gzavnilebis SemTxvevaSi, gamoiyeneT ufro mSrali

sityvebi, rogoricaa ìsini~, ìgnorireba~, `Tavdajerebuli~, `moufiqrebeli~,

ùpasuxismgeblo~.

10. negatiuri da kontrastuli gzavnilebis SemTxvevaSi, Tavi aarideT muqaris an uxeS

tons. iyaviT TavSekavebuli, gonieri da racionaluri.

11. nu ixmarT politikur slengs an Semoklebebs.

12. saTaurebi gamoiyeneT sakvanZo debulebebze yuradRebis gamaxvilebis mizniT.

13. gamoiyeneT `gamRizianeblebi~ mkiTxvelis yuradRebis mosapyrobad. aseT

gamRizianeblebad SeiZleba iqces mokle saTaurebi an naxatebi, romlebic mkiTxvelis

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gonebaSi rCeba. gamRizianeblebs xSirad garekanze aTavseben, riTac mkiTxvels uRviveben

interess, rom gadafurclos gazeTi da waikiTxos mimarTva.

14. wamoweuli problemebis asaxvis mizniT gamoiyeneT yvelasaTvis misaRebi

formulirebebi. Tu Tqven konkretuli kanonebis Sesaxeb werT, ar gamoiyenoT maTi

nomrebi. maT nacvlad, perifrazi gaukeTeT sakanonmdeblo aqtis dasaxelebas an zogad

mizans. kanonis nomeri SeiZleba mieTiTos sqolioSi, informaciis gadamowmebis mizniT.

15. werilebi maqsimalurad personificirebuli unda iyos. Tu SesaZlebelia, werilebs ar

daaweboT gadasaRebi qaRaldebi. plastikur-iarliyiani konverti ufro kargia, vidre

dawebebuli.

16. konkretuli Temisadmi miZRvnilma werilma unda dagarwmunoT da ara gaswavloT.

17. moculobiTi safosto gzavnilebi da konvertebi ufro ukeT pasuxoben mimarTvis

mizans, magram aq gasaTvaliswinebelia zedmeti xarjebis problema.

18. darwmundiT, rom TiToeuli kritikuli gancxadeba an braldeba dasturdebodes

dokumenturad. arasodes ar SeTiTxno da ar gadaasworoT faqtebi.

19. piradad gadaamowmeT gasagzavni egzemplari.

dizaini da mxatvruli gaformeba.

iseve rogorc TviTon egzemplari, gzavnilis dizaini da gaformeba unda iyos mkafio,

gasagebi, ubralo da mimzidveli. dizainma adresats unda aRuZras paketis gaxsnisa da

wakiTxvis survili. gaiTvaliswineT Semdgi SeniSvnebi:

1. maketis Seqmnisas, SeZlebidagvarad isargebleT mxatvar-dizaineris momsaxurebiT.

gaugebrobis Tavidan asacileblad, unda gqondeT mkafio eskizi imisa, risi Seqmnac

gsurT.

2. moiZieT mxatvari, romelsac SegiZliaT endoT, anu adamiani, romelic Tqvens

politikur Sexedulebebs iziarebs da TqvenTvis saWiro vadebSi daasrulebs samuSaos.

rekomendaciebisaTvis SegiZliaT mimarToT sxva kandidatebs an Statis partiul

komitets.

3. sareklamo paketis teqsti da dizaini xels unda uwyobdes mimarTvis `realurobis~

warmoCenas.

4. dizaini unda iyos mkafio, sufTa da naTeli. kompleqti waikiTxeT da daaTvaliereT

ramdenimejer, raTa darwmundeT rom mkiTxveli miiRebs TqvenTvis saWiro informacias.

5. dizainis elementebi da ferebi unda Seesabamebodes kontaqtebis programis sxva

elementebs.

amomrCevlebisaTvis gankuTvnili safosto saagitacio masalebis gagzavnis kalendaruli

gegmis magaliTi

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arCevnebamde 5 kviriT adre. qveni kandidatis potenciur momxreTaTvis sareklamo

masalebis gagzavnis mizans warmoadgens kandidatis wardgena. masalebi egzavneba yvela

amomrCevels, garda Tqveni kandidatis aSkara mowinaaRmdegisa.

arCevnebamde 4 kviriT adre. Tematuri masalebis gagzavna Tqveni kandidatis

mxardamWerebisaTvis: masalebi saarCevno olqis saWirboroto problemebis Sesaxeb,

egzavneba yvela amomrCevels, garda Tqveni kandidatis aSkara mowinaaRmdegisa.

rCevnebame 3,5 kviriT adre. Tematuri masalebis gagzavna Tqveni kandidatis

mxardamWerebisaTvis:masalebi ama Tu im konkretuli sakiTxebis Sesaxeb Tqveni kandidatisa

da im piris poziciebis SedarebiT, romlis postis mosapovebladac ibrZvis kandidati

(Tuki aseTi Tanamdebobis pirs warmoadgens Tqveni kandidatis politikuri mowinaaRmdege,

romelic meore vadiT iyris kenWs). xolo, Tu Tqveni kandidati meore vadiT iyris kenWs,

miuTiTeT misi pozicia. masalebi egzavneba yvela amomrCevels, garda Tqveni kandidatis

aSkara mowinaaRmdegisa.

arCevnebamde 3 kviriT adre. safosto baraTebis gagzavna romelime im problemasTan

dakavSirebiT, romlis gadaWrasac gvTavazobs kandidati. es masala egzavneba im

amomrCevlebs, romlebic SeiZleba dainteresdnen mocemuli problemiT magaliTad, Tu

problema ukavSirdeba jandacvas, safosto baraTebi gaegzavneba 55 welze meti asakis

yvela amomrCevels.

arCevnebamde 2,5 kviriT adre. safosto baraTebis gagzavna amomrCevelTa mier gansazRvrul

problemebTan dakavSirebiT.

arCevnebamde 1-2 kviriT adre. saarCevno ubnebSi amomrCevelTa gamocxadebis

uzrunvelyofis samuSaoebi. yvela amomrCevels egzavneba baraTebi mowodebiT, rom

arCevnebis dRes gamocxaddnen saarCevno ubnebSi, Tqveni kandidatisaTvis xmis misacemad es

masala egzavneba im amomrCevlebs, vinc mxars uWers Tvens kandidats, da imaTac visac jer

ara aqvs gadawyvetili, Tu vis miscems xmas arCevnebSi.

8. politikuri reklamisa da agitaciis yvelaze Zlieri saSualebebi

1. amomrCevelTa dadebiTi azri kandidatis mimarT.

2. saredaqcio kolegiis sajaro gancxadeba kandidatis mxardaWeris Sesaxeb.

3. xelsayreli ufaso politikuri reklama masobriv sainformacio saSualebebSi.

4. kargi gamosvlebi sxvadasxva forumebze da politikur debatebSi.

5. saagitacio masalebis gavrceleba kandidatis mier.

6. mimarTva amomrCevlebisadmi, mowodebiT, rom mxari dauWiron kandidats.

7. saagitacio masalebis gavrceleba amomrCevelTa binebSi, kandidatis mxardamWer

agitaciasTan erTad.

8. saagitacio literaturis gavrceleba safosto yuTebis meSveobiT, nebayoflobiTi

mxardamWerebis mier.

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9. fostis meSveobiT ganxorcielebuli sagitacio kampania, romelic mimarTuli ineba

amomrCevelTa konkretuli jgufebisadmi.

10. saerTo saagitacio kampania fostis meSveobiT - saukeTeso meTodi -

ilustrirebuli saagitacio masala.

11. radioreklama


13. sareklamo farebis dayeneba sacxovrebeli saxlebis ezoebSi da 1X1X2m zomebis

sareklamo farebis dayeneba.

14. politikuri reklama gazeTebSi.

15. avtomobilis bamperze dasakravi furclebis momzadeba.

16. sagitacio stendebi.

17. samkerde niSnebi da patara suvenirebi.

kariVIII. muSaoba masobrivi informaciis saSualebebTan

1. politikuri reklama masobrivi informaciis saSualebebSi

saagitacio-propagandistuli masalebis ganTavseba masobriv sainformacio saSualebebSi,

aris politikuri reklama, da ara sxva ram.

politikur reklamas mravali forma gaaCnia, dawyebuli broSurebiT da damTavrebuli

satelevizio sareklamo rgolebiT. adgilobriv sakanonmdeblo an xelisuflebis

organoebis saarCevno kampaniebis umetesobaSi, rogorc wesi, iyeneben masobriv

sainformacio saSualebebSi fasiani politikuri reklamis sxvadasxva formebis

erTobliobas, rogoricaa magaliTad agitacia fostiT, radioreklama, didi plakatebis

ganTavseba quCebSi da sxv. adgilobrivi xelisuflebis organoebis arCevis dros

politikuri reklama televiziiT, SeiZleba Zalzed ZviradRirebul saqmed aRmoCndes.

masobriv sainformacio saSualebebSi fasiani politikuri reklama ise unda SemuSavdes,

rom igi pasuxobdes winasaarCevno kampaniis procesSi saagitacio muSaobis TiToeuli

etapis ZiriTad miznebs. winasaarCevno kampaniis warmarTvisas politikur reklamas eqvsi

ZiriTadi mizani aqvs, saxeldobr:

• kandidatis vinaobis cnobis uzrunveelyofa;

• kandidatis imijis Seqmna;

• problemebis gadaWris gzebis miTiTeba;

• Sedareba politikur mowinaaRmdegeebTan;

• kontrzomebis miReba kritikis sapasuxod;

• arCevnebze eleqoratis gamocxadebis uzrunvelyofa.

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2. masobrivi informaciis saSualebebis siis Sedgena

politikuri agitaciis warmatebiT warmarTvis mizniT, Tqven aucileblad unda SeagrovoT

monacemebi mocemuli momentisaTvis Tqvens saaarCevno olqSi arsebuli TiToeuli

yoveldRiuri Tu yovelkvireuli gazeTis, radio- da satelevizio sadguris Sesaxeb.

aseTi CamonaTvali unda moicavdes Semdeg monacemebs:

I. yoveldRiuri gazeTebi:

• gazeTebis dasaxelebebi da misamarTebi (dilis, saRamos gazeTebi) da tiraJi;

• pasuxismgebeli pirebis gvari, saxeli, mamis saxeli, telefonisa da faqsis

nomrebi:

1. politikuri/politikuri rubrikebis mimomxilvelebis;

2. redaqtorebis;

3. redaqtorebis/redaqtorebis TanaSemweeebis

4. sakvirao nomrebze pasuxismgebeli sxvadasxva ganyofilebebis redaqtorebis;

5. specialuri korespondentebis (msxvil gazeTebs xSirad hyavT korespondentebi,

romlebc pasuxismgebelni arian calkeul rubbrikebze: bunebis dacvaze, biznesze,

ganaTlebaze da a.S.)

6. fotokorespondentebis ganyofilebebis;

7. sareklamo ganyofilebebis menejerebis.

• dasabeWdad nomris gaSvebis xelmoweris vadebi (umetes SemTxvevebSi, dilis

gazeTebisaTvis, es vadaa 9.00 sT., saRamos gazeTebisaTvis ki - 12.00 sT.);

• gazeTis politika statiebis ganTavsebisas Semdeg rubrikebSi:saredaqcio

statiebSi, svetebSi, redaqtorisadmi gagzavnil werilebSi - arsebobs Tu ara

raime SezRudva arCevnebamde ramdenime dRiT adre statiebis ganTavsebis mxriv?

• gazeTis politika fotoebis ganTavsebasTan dakavSirebiT - SeuZlia Tu ara

gazeTs, rom gansaTavseblad miiRos Tqveni saarCevno kampaniis amsaxveli fotoebi?

• politika, romelsac emxroba redaqtori - iReben Tu ara redaqtorebi

interviuebs kandidatebisagan politikuri kampaniis warmarTvisas da gamovlen Tu

ara maT mxardasaWerad?

• gazeTis politika politikuri reklamis gaTavsebasTan dakavSirebiT,

moTxovnebi aseTi reklamis zomebisa da fasis mimarT.

II. radiosadgurebi

• sasignalo niSnebi, mauwyeblobis dro, studiebis pirdapiri sakontaqto

telefonebi;

• qvemoT CamoTvlili pirebis gvari, saxeli, telefonisa da faqsis nomrebi:

1. axali ambebis ganyofilebis direqtori;

2. politikuri mimomxilveli;

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3. reklamis ganyofilebis menejeri;

4. reportaJebis ganyofilebis direqtori.

• misamarTi;

• sadguris gadacemebi (hit-paradebi, klasikuri musika, axali ambebi, Toq-Sou,

rok-musika qanTris stilSi, gasarTobi programebi da a.S.);

• specialuri programebi -- Suqdeba Tu ara sazogadoebriv cxovrebaSi momxdari

movlenebi, imarTeba Tu ara Toq-Souebi, rogori xasiTisaa es gadacemebi, vin aris

wamyvani, ra kriteriumebiT xdeba stumrebis SerCeva?

• reitingi: vin usmens mocemul radiosadgurs? moiZieT informacia msmenelebis

Sesaxeb maTi sqesis, asakobrivi niSnebisa da sxva demografiuli parametrebis

mixedviT;

• radiosadguris politika politikuri reklamis ganTavsebis mimarT da aseTi

reklamis Rirebuleba;

• radiosadguris politika movlenaTa adgilebidan pirdapiri reportaJebis mimarT.

III. telesadgurebi

• romel arxs an qsels ekuTvnis telesadguri, axali ambebis (adgilobrivi da

saxelmwifo) eTerSi gaSvebis dro;

• qvemoT CamoTvlili pirebis gvari, saxeli, telefonisa da faqsis nomrebi:

1. pilitikuri mimomxilvelebi;

2. sxvadasxva programebis redaqtorebi;

3. axali ambebis ganyofilebebis direqtorebi;

4. reklamis ganyofilebebis menejerebi

• misamarTi;

• specialuri programebi - arsebobs Tu ara dilis sakvirao programebi,

romlebSic Suqdeba sazogadoebriv cxovrebaSi mimidinare movlenebi? arsebobs Tu

ara sxva Tematuri programebi, magaliTad, programa fermerebisaTvis da sxv.? ra

Sinaarsisaa aseTi programebi, vin aris wamyvani, ra kriteriumebis mixedviT xdeba

stumrebis mowveva studiaSi?

• reitingi: vin uyurebs mocemul satelevizio sadgurs? moiZieT informacia

msmenelebis Sesaxeb maTi sqesis, asakobrivi niSnebisa da sxva demografiuli

parametrebis mixedviT;

• sadguris politika politikuri reklamis ganTavsebis mimarT da aseTi

reklamis Rirebuleba;

IV. satelegrafo saagentoebi

• korespondentebis gvari, saxeli, telefonisa da faqsis nomrebi;

• saagentos abonenti adgilobrivi gazeTebis CamonaTvali.

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3. masobrivi informaciis saSualebebisaTvis winasaarCevno kampaniis Sesaxeb informaciis

miwodebis gzebi. masalaTa kompleqtebi masobrivi informaciis saSualebebisaTvis

ra aris `masalaTa kompleqti masobrivi sainformacio saSualebebisaTvis~ da ratom

mWirdeba me igi?

masalaTa kompleqti masobrivi sainformacio saSualebebisaTvis warmoadgens informaciul

dosies Tqvensa da Tqveni winasaarCevno kampaniis Sesaxeb, rac vrceldeba Tqvens olqSi

moqmedi gazeTebis, radio- da telesadgurebis meSveobiT.

xSir SemTxvevebSi, masalaTa kompleqti warmoadgens masobriv sainformacio saSualebebSi

Tqvens Sesaxeb informaciis gavrcelebis ZiriTad arxs, xolo masobrivi sainformacio

saSualebebis meSveobiT Tqveni winasaarCevno kampaniis Sesaxeb informaciis SemdgomSi

gavrcelebasa da pirveli STabeWdilebis Seqmnas - uzarmazari roli eniWeba.

ra informacias moicavs masalaTa kompleqti masobrivi sainormacio saSualebebisaTvis?

1. fotoebi

• Sav-TeTri foto zomiT 24X30sm an 40X50sm (ferebis araswori aRqmis gamo,

gazeTebi ferad fotoebs ar anTavseben);

• miuxedavad imisa, rom radio da televizia fotoebs ar iyenebs, sasargeblo

iqneba, Tu maT SevitanT masalaTa kompleqtSi, raTa korespondentebma SeZlon

Tqveni cnoba;

• araoficialur garemoSi gadaRebuli Sav-TeTri fotoebi zomiT 24X30sm an

40X50sm;

• feradi slaidi satelevizio sadgurebisaTvis.

2. biografia

• mokle biografia - erT gverdze, Tqvens Sesaxeb ZiriTadi monacemebis

miTiTebiT;

• biografia TxrobiT formaSi -- masSi aisaxeba Tqveni saqmianoba, miRwevebi,

informacia Tqveni cxovrebis Sesaxeb.

3. informacia winasaarCevno kampaniis warmarTvis Sesaxeb

• Tqveni saarCevno kampaniis warmmarTveli komitetis xelmZRvaneli

Semadgenlobis (anu saarCevno kampaniis xelmZRvaneli, pres-mdivani, dagegmvis

jgufis ufrosi, winasaarCevno kampaniis warmmarTveli komitetis Tavmjdomare)

gvarebi, saxelebi, telefonebis nomrebi;

• winasaarCevno kampaniis warmmarTveli komitetis Stab-binis misamarTi da

telefonebi;

4. winasaarCevno kampaniis warmarTvisas gamoyenebuli masalebi

• broSurebis, avtomobilebis bamperebze dasakravi furclebis, savizito baraTebis

da a.S. aslebi

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5. kandidatis gancxadebebi sxvadasxva problemebTan dakavSirebiT

• Tqveni kandidaturis wamoyenebisas gakeTebuli gancxadebis teqstis asli, Tu

Tqven mxolod axlaxans wamoayeneT Tqveni kandidatura, an bolos gakeTebuli

gancxadebis asli, sadac dawvrilebiTaa gadmocemuli Tqveni Tvalsazrisi

sxvadasxva problemebis mimarT.

6. informacia Tqveni ojaxis Sesaxeb (kandidatis survilisamebr)

• Tu Tqveni ojaxi aqtiur monawileobas miiRebs winasaarCevno kampaniaSi,

SegiZliaT, rom masobrvi sainformacio saSualebebisaTvis gadasacem masalaTa

kompleqtSi SeitanoT Tqveni ojaxis wevrTa fotoebi da agreTve araoficialur

garemoSi gadaRebuli suraTebi.

• Tu Tqveni meuRle aqtiur monawileobas miiRebs winasaarCevno kampaniaSi,

ganixileT masobrivi sainforacio saSualebebisaTvis calke masalaTa kompleqtis

momzadebis SesaZlebloba.

rodis unda gavrceles masalaTa kompleqtebi masobrivi sainformacio saSualebebisaTvis?

Tu Tqven jer kidev ar wamogiyenebiaT sakuTari kandidatura, SegiZliaT:

1. masobriv sainformacio saSualebebs daugzavnoT masalaTa kompleqti im

RonisZiebaTa miTiTebiT, romlebic gatardeba Tqveni kandidaturis gamocxadebis

dRes, an

2. daarigoT masalaTa kompleqti Tqveni kandidaturis dasaxelebis mizniT gamarTuli

pres-konferenciis dros (Tu masalaTa kompleqts daarigebT am RonisZiebis

mimdinareobisas, Tqven, agreTve, kurieris meSveobiT unda uzrunvelyoT misi

dagzavna yvela im masobriv sainformacio saSualebaSi, romelTa warmomadgenlebic

ar eswrebian am RonisZiebas)

3. Tu gamoacxadeT sakuTari kandidaturis wamoyenebis Sesaxeb, SegiZliaT piradad

gadasceT masalaTa kompleqti calkeul Jurnalistebs, maTTan Sexvedris dros.

biografiis dawera

biografiis dawerisas, iseve rogorc winasaarCevno kampaniis dros nebismieri sxva

RonisZiebis Catarebisas, gaTvaliswinebuli unda iyos misi daniSnuleba, anu is, Tu sad

gaigzavneba igi: masobriv sinformacio saSualebebSi, im pirebisadmi, romlebmac SesaZloa

damatebiTi Semowirulobebi gadmogcen saarCevno kampaniis mxardasaWerad, im pirebisadmi,

romlebic nebayoflobiT gexmarebian saarCevno kampaniis warmarTvaSi, yvela

amomrCevlisadmi, Tu zemoTCamoTvlilTagan zogierTi jgufisadmi.

Tqven unda gaiTvaliswinoT agreTve sakuTari imiji. Tqveni biografia unda avsebdes

winasaarCevno kampaniis ZiriTad Temas da daxmarebas unda giwevdeT Tqvens mier Seqmnili

imijis wardgenaSi amomrCevlisadmi.

winasaarCevno kampaniis mizniT boigrafiis Sedgenisas unda daicvaT mxolod erTi wesi:

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biografiaSi Setanili TiToeuli sityva unda Seicavdes simarTles, mxolod simarTles

da arafers simarTlis garda.

es fuZemdebluri wesi umniSvnelovanes rols TamaSobs. misi daucveloba ki, aucileblad

gamoiwvevs Tqvens damarcxebas arCevnebSi.

riT unda daiwyoT Tqveni biografiis gadmocema?

dawereT sruli avtobiografia TxrobiTi formiT, romelSic aisxeba Tqveni miRwevebi,

amocanebi da cxovrebiseuli faseulobebi.

miuxedavad imisa, rom zogierT kandidats SeuZlia sakuTari biografiis dawera ise, rom

saxelmZRvanelod sakuTari rezume gamoiyenos, kandidatTa umetesobas ufro uadvildeba

sakuTari naazrevis Cawera magnitofonze, Semdeg ki misi furcelze gadatana. aseTi

informaciis Segroveba dagexmarebaT sityviT gamosvlisas, Tqveni kandidaturis wamoyenebis

Sesaxeb gancxadebis gakeTebis dros.

TxrobiT formaSi avtobiografiis dawera garkveul dros moiTxovs. sasargeblo iqneba,

Tu biografiaSi SeitanT rac SeiZleba bevr detals, da mxolod amis Semdeg amoSliT

arasaWiro informacias. SeagroveT agreTve saredaqcio statiebis nakrebi sxvadasxva

gazeTebidan, romlebSic TqvenTvis xelsayreli formiTaa gaSuqebuli Tqveni saqmianoba

sazogadoebriv proeqtebze muSaobisas, sakanonmdelo iniciativebiT gamosvlisas,

kandidaturis wamoyenebisas da a.S.

sxva wyaroebidan amonabeWdebi gazrdian sazogadoebriobis mxridan ndobas Tqveni

kandidaturis mimarT.

qvemoT moyvanilia magaliTi erT-erTi Statis senatoris biografiidan:

aZlevda ra maRal Sefasebas baakis moulodnel gamarjvebas, gazeTi `sidnei telegrafi~

werda: `. . . bevrma amomrCevelma mokle xanSi aRmoaCina, rom maTi axalgazrda

warmomadgeneli sakmarisi enTuziazmiT, gawonasworebuli xasiaTiTa da energiT gamoirCeva

da SesaniSnavad arTmevs Tavs Statis sakanonmdeblo organoSi penthendlis samxreT

nawilis wardgenis movaleobebs~.

romeli formaa yvelaze metad Sesaferisi biografiis dawerisas?

TxrobiTi formiT dawerili biografia ufro efeqturia, vidre rezume, radgan TxrobiTi

formiT gadmocemul biografiaSi Tqven erTmaneTTan akavSirebT sakuTar gamocdilebasa da

ama Tu im Tanamdebobaze yofnisas Sesrulebul movaleobebs.

saWiroa Tu ara, rom biografiis dawerisas gaTvaliswinebuli iqnas sxvadasxva

auditoriebi?

idealur variantad miiCneva biografia, sadac gamoyofilia abzacebi ama Tu im konkretuli

auditoriisadmi mimarTvis mizniT. magaliTad, biografiis erTi varianti, romelSic

aqcenti gadatanili iqneba Tqvens gamocdilebaze, SeiZleba momzaddes biznesmenebis winaSe

gamosvlis mizniT, meore varianti ki, romelSic ZiriTadi yuradReba gamaxvildeba Tqvens

saqmianobaze, SeiZleba momzaddes partiis wevrTa winaSe Tqveni gamosvlisaTvis.

da bolos, erTi gafrTxileba:im SemTxvevaSic ki, rodesac Tqveni biografia momzadebulia

konkretuli auditoriis winaSe gamosvlisaTvis, masSi mocemuli ZiriTadi informacia

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ucvleli unda darCes. winaaRmdeg SemTxvevaSi Tqven SeiZleba dagadanaSaulon, rom erTi

jgufis winaSe gamosvlisas ambobT erTs, meore jgufis winaSe ki - absoluturad sxvas.

pres-relizebis Sedgena

pres-relizebi warmoadgens masobriv sainformacio saSualebebSi ufaso saagitacio

kampaniis warmarTvis ZiriTad formas. magram, pres-relizebi araefeqturi xdeba, Tu isini

arasworad iqneba gamoyenebuli. pres-relizebis gamoSvebisas darwmundiT, rom, rom isini

marTlac Seicaven siaxleebs.

rogor SevimuSaoT pres-relizebis gamoSvebis efeqturi sistema?

pres-relizebis gamoSvebisas warmatebis misaRwevad, isargebleT qvemoT CamoTvlili

rCevebiT:

• pres-relizis `saTaurSi~ miuTiTeT Tqveni organizaciis dasaxeleba, simbolika,

misamarTi da telefonis nomeri;

• isargebleT TeTri da ara feradi qaRaldiT. es Tqvens pres-relizs profesionalur

xasiaTs miscems.

• ar gamoiyenoT fotoebi. es aseve Sematebs masalas oficialur da profesionalur

xasiaTs.

• ar dagaviwydeT, konvertebis SekveTa Tqveni winasaarCevno kampaniis simbolikiT.

• TiToeul dawesebulebaSi, sadac pres-relizebis gagzavnas apirebT, daazusteT, Tu ra

formiT surT iq maTi miReba. pres-relizi fostiT gagzavneT mxolod ukidures

SemTxvevaSi. misi gagzavna yvelaze ukeTesia faqsiT an telefoniT (Tu pres-relizi

faqsiT igzavneba, misi gagzavnis Semdeg aucileblad acnobeT korespondents gagzavnis

Sesaxeb).

• daadgineT masalaTa wardgenis vadebi yvela sinformacio saSualebebSi. pres-relizebi

daagzavneT dadgenil vadebSi.

rogori saxe aqvs Cveulebriv pres-relizs?

1. ar scildeba erTi gverdis farglebs. Tu pres-relizs erT gverdze meti ukavia, es

niSnavs, rom Tqven cdilobT zedmeti informaciis wardgenas. Tu mainc aucileblad

TvliT pres-relizis or gverdze wardgenas, maSin pirveli gverdis boloSi miawereT

`ix. gagrZeleba~. arasodes ar gamoiyenoT furclis meore gverdi.

2. teqsti ibeWdeba ormagi sabeWdi intervaliT. aucileblobis SemTxvevaSi, erT gverdze

teqstis datevis mizniT, SegiZliaT bolo abzaci dabeWdoT erTmagi intervaliT.

3. furclis zeda marjvena kuTxeSi mieTiTeba presasTan urTirTobebze pasuxismgebeli

piris gvari da telefonis nomeri.

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rogor unda daiweros pres-relizi?

1. saTaurs Tqveni pres-relizis warmatebisaTvis ZiriTadi mniSvneloba eniWeba. saTaurSi

unda aisaxos pres-relizis arsi. amasTan, igi SeZlebisdagvarad mcire raodenobis

sityvebs unda Seicavdes. saTauri, rogorc wesi, furclis centrSi, mTavruli asoebiT

ibeWdeba da msxvili SriftiT gamoiyofa.

daixsomeT, rom 10-dan 9 SemTxvevaSi, Tqvens pres-relizebs bolomde aravin ar

CaikiTxavs. amitom, cudad Sedgenili saTauri praqtikulad warumateblobisaTvis

ganwiravs Tqvens pres-relizs.

2. `wamyvani~ (pirveli) abzaci SeZlebisdagvarad Sinaarsobrivi, advilad aRsaqmneli da

mokle unda iyos. am abzacSi miuTiTeT `vin, ra, sad, rodis da ratom~, ise rom ar

gamoxvideT 23-sityviani farglebidan. teqstis danarCeni nawili unda Seicavdes

araumetes 17-sityvian winadadebebs, romlebSic warmodgenili unda iyos dawvrilebiTi

informacia da citatebi.

3. gamoiyeneT e.w. `piramidis~ meTodi. yvelaze ufro mniSvnelovani informacia moaqcieT

abzacis TavSi, naklebad mniSvnelovani ki - boloSi. Tqveni pres-reliziT

sargeblobis SemTxvevaSi saredaqcio Sesworebebs pirvel rigSi bolo abzacebi

daeqvemdebareba.

4. yovelTvis gamoiyeneT moqmedebiTi, da ara vnebiTi gvari. magaliTad, nacvlad frazisa:

`dRes, `n~ kandidatis mier gamocxadebuli iqna danaSaulobasTan brZolis gegma,

romelic 5 mimarTulebisagan Sedgeba~, ixmareT fraza:`dRes, `n~ kandidatma gamoacxada

danaSaulobasTan brZolis gegma, romelic 5 mimarTulebisagan Sedgeba~.

5. moiyvaneT magaliTebi kandidatis gamosvlebidan, citatebi CasviT `brWyalebSi~.

6. Tqveni gancxadebis gasamtkiceblad gamoiyeneT faqtebi da statistikuri masalebi.

amasTanave, ecadeT ar mimarToT ganazogadebul msjelobebs da sxva pirTa

gamonaTqvamebs, garda citatebisa.

7. yuradRebiT gadaamowmeT yvela faqti da cifri. darwmundiT, rom TqvenTvis cnobilia

informaciis wyaro.

rogor SevZloT, rom ukeT davweroT pres-relizebi da sxva gancxadebebi?

arsebobs eqvsi ZiriTadi wesi, rac gaaumjobesebs Tqvens stils:

1. azri gamoTqviT mokled. gadaxazeT yvela sityva, romlebsac ara aqvT pirdapiri

kavSiri Tqvens TemasTan. magram, es ar niSnavs, rom unda weroT mSrali,

arafrismTqmeli sityvebiT.

2. miaRwieT gamonTqvamebis sizustes. ecadeT gadmosceT azri, da ara Tqveni

STabeWdileba. Tu migaCniaT, rom abzaci arc Tu sruliad naTelia, gadawereT igi.

SeamcireT winadadebebis sigrZe. CaxlarTuli mniSvnelobis sityvebi SecvaleT

ubralo da gasagebi sityvebiT. gamoiyeneT konkretuli magaliTebi.

3. yuradReba miaqcieT wignierebas. orTografiul Secdomebsa da gadasworebebs aranairi

gamarTleba ara aqvT. TxoveT vinmes, vinc komitetidan gamodis sityviT winasaarCevno

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kampaniis Sesaxeb, rom waikiTxos teqsti. daixsomeT, rom Secdomebi uaryofiT gavlenas

axdens Tqvens teqstze.

4. daicaviT sizuste faqtebis gadmocemisas. Tu ara xarT darwmunebuli, rom Tqvens mier

gadmocemuli masala faqtologiuri TvalsazrisiT zustia, nu SeitanT mas teqstSi.

ndobis dakargva adgilia, misi aRdgena ki - Zneli.

5. iyaviT Tanmimdevruli. arc erT abzacSi ar gadauxvioT oficialuri stilidan

sasaubrosaken. wereT pirvel pirSi. Tqvens mier Sesrulebul nabeWd masalebSi

saTanado punqtuaciiT da mTavruli asoebiT gamoyaviT Tanamdebobebi.

6. martivad gadmoeciT teqsti. aucilebelia, rom xalxis masam gaigos Tqveni mimarTva.

winasaarCevno kompaniisaTvis saagitacio masalebis Sedgena sulac ar gaxlavT

disertaciis dawera.

Setyobinebis gagzavna presaSi

presisaTvis Setyobinebis gagzavna niSnavs sainformacio saagentoebisaTvis gadacemul

mokle masalas winasaarCevno kampaniis farglebSi Casatarebeli RonisZiebebis Sesaxeb.

Setyobinebis Sedgenis ZiriTadi principebi iseTivea, rogoric pre-relizis SemTxvevaSi:

Tqveni `sawyisi~ abzaci unda pasuxobdes kiTxvebze: `vin, ra, sad, rodis da ratom~.

yuradReba miaqcieT, rom Tqveni winadadebebi iyos mokle da Sinaarsobrivad datvirTuli.

ZiriTadi gansxvavebebi vlindeba teqstis moculobaSi. presisadmi gagzavnili Setyobineba

ar unda iyos or abzacze didi.

Setyobinebebi gamoiyeneT Semdegi miznebisaTvis:

1. winasaarCevno kampaniis farglebSi Casatarebeli mitingis an sxva RonisZiebis

Sesaxeb detalebis gasacnobad. magaliTad, `Jurnalistebi, romlebsac aqvT survili

daeswron prezident elcinis pativsacemad gamarul sadils, aucileblad unda

daukavSirdnen prezidentis pres-samsaxurs telefoniT, samSabaTs, 15 maiss, 17 sT-

mde, daswrebis nebarTvis misaRebad~.

2. momavali pres-konferenciis Sesaxeb gamocxadeba, gansaxilveli Temebis miTiTebiT.

magaliTad: `kandidati `n~ unda gamoxatos Tavis pozicia Statis gubernatoris

gancxadebaze ganaTlebis sistemaSi arsebul mdgomareobaze, warmomadgenelTa

palatis darbazSi, sityvis damTavrebisTanave gamarTul pres-konferenciaze ~.

pres-konferenciebis organizeba

pres-konferencia aris RonisZieba Tqveni saarCevno kampaniis farglebSi, romelic imarTeba

maSin, rodesac Tqven mzad xarT, rom presas warudginoT iseTi informacia, romelic

imsaxurebs gaSuqebas axal ambebSi. meores mxriv, pres-konferencia Jurnalistebs

saSualebas aZlevs, rom pirdapir dagisvan maTTvis saintereso SekiTxvebi.

nebismier SemTxvevaSi, Tqven winaswar, Zalian kargad unda moemzadoT, radgan pres-

konferenciaze Jurnalistebs SeuZliaT dasvan yvelaze uxerxuli kiTxvebi.

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pres-konferencias arasodes ar moepyroT araseriozulad. manam, sanam gadawyvetdeT pres-

konferenciis Catarebas, sakuTar Tavs dausviT aseTi kiTxvebi:

1. aqtualuria Tu ara pres-konferenciis Tema saimisod, rom igi axal ambebad iqces?

2. kargad var Tu ara informirebuli pres-konferenciis Temis Sesaxeb da mzad var Tu

ara, rom vupasuxo yvela SekiTxvas, imis miuxedavad, exeba Tu ara isini pres-

konferenciis Temas?

3. mosaxerxebelia Tu ara presisaTvis pres-konferenciis Casatareblad dagegmili dro?

4. maqvs Tu ara sakmarisi sacnobaro inormacia pres-konferenciis Temis Sesaxeb, romlis

gavrcelebac SemeZleba masobrivi sainormacio saSualebebiT?

5. xelsayrelia Tu ara presisaTvis pres-konferenciis Casatareblad SerCeuli adgili?

Tu Tqven dadebiTad ver pasuxobT zemoT CamoTvlil yvela kiTxvas, maSin gadaWeriT

warmoqmnili problema, an gadaxedeT Tqvens gadawyvetilebas pres-konferenciis gamarTvis

Sesaxeb.

gaxsovdeT, rom Tqvens gankargulebaSi yovelTvis moiZebneba sxva saSualebebi, raTa

presamde miitanoT Tqveni informacia:SegiZliaT gamouSvaT pres-relizi da/an

sainformacio biuleteni radiosaTvis, moawyoT Sexdedrebi erTi erTze, misceT interviu

telefoniT, misweroT werili mTavar redaqtors an moamzadoT masala Tematuri

qronikisaTvis.

ra zomebi unda miviRo, Tu gadavwyvet pres-konferenciis dagegmvas?

1. dagegmeT pres-konferenciis gamarTvis dro beWdviTi gamocemebis xelmowerisa da

gadacemis montaJis zRvruli vadebis gaTvaliswinebiT.

rogorc wesi, pres-konferenciis CatarebisaTvis saukeTeso droa periodi dilis 10.00

sT-dan dRis 15.00 sT-mde. magram, aucileblad daadgineT zRvruli vadebi, romlebzedac

orientirebulia masobrivi informaciis TiToeuli saSualeba im raionSi, sadac Tqven

gegmavT saarCevno kampanias. es gaakeTeT im momentSi, rosdesac SeadgenT masobrivi

sainformacio saSualebebis CamonaTvals.

aseve, aucileblad SeamowmeT, xom araa dagegmili sxva mniSvnelovani RonisZiebebi im

dRes, rodesac Tqven apirebT pres-konferenciis Catarebas. magaliTad, Tu Tqveni qalaqis

meri yovel orSabaTs dilis 10.0 sT-ze marTavs pres-konferenciebs, Tqvens RonisZiebas am

droisaTvis nu dagegmavT.

2. RonisZiebisaTvis SearCieT iseTi adgili, romelic adgilmdebareobis mixedviT

mosaxerxebeli da iolad misagnebi iqneba.

eWvs gareSea, rom Zalzed efeqturia pres-konferencia, romelic eZRvneba Tqvens

platformas ekologiis sakiTxebTan dakavSirebiT da imarTeba mTis wverze. magram, aseT

adgilamde miRweva albaT SesaZlebeli iqneba mxolod orxidiani avtomobiliT da amitom,

Tqven dafiqreba mogiwevT, sanam aseT gadawyvetilebas miiRebdeT. Tu gadawyvetT pres-

konfernciis gamarTvas aseT adgilze, winaswar izruneT nebarTvis misaRebad. ra Tqma

unda, SeuZlebelia ufro ukeTesi ukana xedis moZebna, vidre es samSeneblo moedania, Tuki

pres-konferencia eZRvneba xuTi punqtisagan Semdgar Tqvens gegmas im pirTa dasaxmareblad,

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romlebic TavianT sicocxleSi pirvel saxls aSeneben, magram amisaTvis, Tqven mogiwevT

nebarTvis miReba samSeneblo kompaniisagan.

pres-konferenciisaTvis sastumros darbazis gamoyeneba bevrad ufro mosaxerxebelia,

TumcaRa - naklebad gamomgonebluri. Tu Tqven mainc gadawyvetT sastumros darbaziT

sargeblobas, arsebobs ramdenime wesi, Tu rogor iqneba ukeTesi amis gakeTeba: tribuna

moawyveT darbazis wina nawilSi; darbazSi moaTavseT sakmarisi raodenobis skamebi;

gamoaTavisufleT adgili telekamerebis, mikrofonebisa da magnitofonebisaTvis;

ramdenimejer SeamowmeT, sakmarisia Tu ara eleqtroCamrTvelebi da telefonebi.

transparanti Tqveni saarCevno lozungiT CamokideT uSualod trubunis ukan, xolo

tribunaze daamagreT plakati an niSani, raTa Tqven adgilad amogicnon.

3. pres-konfernciis Catarebis Sesaxeb masobriv sainformacio saSualebebs acnobeT

minimum 24 saaTiT adre, an, Tu SesaZlebelia, ufro meti droiT adrec.

fostiT an faqsiT gaugavneT Sesabamisi Setyobineba yvela masobriv sainformacio

saSualebas, xolo Semdeg, pres-konferenciamde erTi dRiT adre da uSualod Catarebis

dRes, telefoniT acnobeT maT am RonisZiebis Catarebis Sesaxeb.

CainiSneT, Tu vin eswreba pres-konferncias, xolo Semdeg darekeT radiosadgurSi da

kurieris an faqsis meSveobiT miawodeT mas Tqveni gancxadeba da pres-relizebi im

gazeTebsa da telesadgurebs, romelTa warmomadgenlebic ar eswrebodnen pres-

konferencias.

4. kidev erTxel mofiqreT Tqveni gamosvlis Temebi da winaswar moamzadeT gancxadeba

presisaTvis.

Tqven srulad unda icodeT sakiTxi, romlis Sesaxebac gamodixarT sityviT da unda iyoT

mzad, rom upasuxoT iseT kiTxvebsac, romlebsac SesaZloa aranairi Sexeba ar hqondeT

pres-konfernciis TemasTan.

Zalian mniSvnelovani wesia, rom jer ifiqroT da mxolod Semdeg ilaprakoT. nu CaTvliT

Tavs valdebulad, rom zustad upasuxoT reportioris mier dasmul SekiTxas:Tqveni

yvela pasuxi daukavSireT saarCevno kampaniis ZiriTad lozungebs. gaxsovdeT:

reportiorma SeiZleba mogceT nebismieri SekiTxva, rasac igi isurvebs, Tqven ki

SegiZliaT upasuxoT nebismier SekiTxas, romlebzedac isurvebT pasuxis gacemas.

5. Tqveni sityvis/pres-relizis dabeWdili teqstebi daarigeT pres-konferenciis

dawyebamde ramdenime wuTiT adre.

pres-konferencia daiwyeT wuTnaxevriani Sesavali sityviT moxsenebis Temis Sesaxeb. es

sityva unda iyos mkafio da sakmaod sruli saimisod, rom tele- da radio-Jurnalistebma

SeZlon 30-wamiani monakveTis CarTva axal ambebSi.

pres-konferenciis dawyebamde reportiorebisaTvis Tqveni sityvis teqstis aslebis

darigebiT, Tqven maT saSualebas miscemT, rom Camoayalibon TavianTi SekiTxvebi. Sesavali

sityvis Semdeg darCenili dro dauTmeT maT SekiTxvebze pasuxebs.

6. yovelTvis unda icodeT, Tu rodis dgeba pre-konferenciis dasrulebis dro. rogorc

wesi, amisTvis 20 wuTia sakmarisi.

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sinamdvileSi, Zalian kargi iqneba, Tu Tqveni kampaniis organizebiT dakavebul romelime

pirTan SeaTanxmebT SeimuSavebT specialur niSans (signals) Tu rodis unda daasruloT

pres-konferencia, Tu igi Wianurdeba an scildeba ZiriTad Temas.

7. iyaviT mzad, rom pres-konferenciis dasrulebis Semdeg, Jurnalistebs damatebiTi

masalebi warudginoT.

piradad gaesaubreT reportiors, romelsac, SesaZloa, gauWirda kiTxvaze Tqveni pasuxis

gageba, an Tu saWirod TvliT, rom damatebiT ganumartoT mas Tqveni pozicia.

8. pres-konferenciis mimdinareoba srulad CaiwereT magnitofonze, raTa iqonioT

informacia, Tu konkretulad ra iTqva masze.

amis Semdeg, SegiZliaT konkretuli masala citirebis mizniT gadasceT im reportiorebs,

romlebmac ver SeZles pres-konferenciaze piradad daswreba, xolo, aseTi masala ki,

SesaZloa, radiogadacemis ZiriTadi nawili gaxdes.

4. politikuri reklama radios meSveobiT

radioreklama warmoadgens erT-erT yvelaze ekonomiur da mZlavr fasian politikur

agitacias. radios `saarCevno SesaZleoblobebi~ Zalzed didia. radios meSveobiT

Tqven SeZlebT gamoavlinoT sakuTari auditoria da uSualod gaacnoT mas Tqveni

masalebi. arsebobs specialuri radioprogramebis usazRvro raodenoba, romlebic

gaTvlilia msmenelTa gansazRvrul kategoriebze, da romelTa meSveobiTac Tqven

SegiZliaT airCioT nebismieri auditoria da programa:magaliTad, soflis saaTi,

religiuri programa, musikaluri programa, saubrebi elitaruli cxovrebis temebze,

da a.S. airCieT iseTi radioprograma, romelic gaTvlilia amomrCevelTa TqvenTvis

sasurvel kategoriaze.

radioreklamaSi warmatebis sawindaria ubraloeba da masalis ganmeorebadoba. mokle,

advilad aRsaqmnelma mimarTvam, romelic xSirad meordeba radoTi, SesaZloa

garkveuli zemoqmedeba iqonios msmenel-amomrCevlebze.

radioSi politikuri reklama SeiZleba mimarTuli iyos amomrCevelTa konkretuli

asakobrivi jgufebisadmi, magram, unda gaxsovdeT, rom radios usmens TiTqmis yvela,

maT Soris araregistrirebuli amomrCevelic, da isinic, vinc Tqveni sarCevno olqis

macxovreblebi ar arian.

radioprogramebis miznobrivi mimarTulebebi ganisazRvreba sadguris mauwyeblobis

formatiT. gamomdinare iqidan, rom sxvadasxva sadgurebs sxvadasxva xasiaTisa da

asakis admianebi usmenen, sakmaod iolia Tqveni poziciis gacnoba amomrCevelTa

konkretuli jgufisaTvis.

dagvexmareba Tu ara radioreklama saarCevno kampaniaSi?

upasuxeT Semdeg SekiTxvebs, raTa gadawyvitoT, Rirs Tu ara radioreklamaze fulis

daxarjva Tqveni saarCevno kampaniis warmarTvis procesSi:

Tqveni saarCevno olqi ZiriTadad soflis, qalaqgare Tu qalaqis tipisaa?

139

Tu Tqveni saarCevno olqi warmoadgens sofels an qalaqgare raions, sadac

mcxovrebTa umetesoba usmens adgilobriv an saqalaqo radiosadgurs, maSin azri aqvs

radios saeTero drois SeZenas miuxedavad sadguris mauwyeblobis formatisa.

Tu olqi ZiriTadad qalaqis tipisaa, maSin, aTasobiT msmenelisadmi mimarTva,

romelTagan mxolod 10% cxovrobs Tqvens saarCevno olqSi, fulis xarjvis arc Tu

mizanSewonili forma iqneba da umjobesia, Tu am SemTxvevaSi mxolod mcired

saxsrebs gamoyofT saarCevno kampaniis mizniT radios saeTero drois SesaZenad.

auditoriis romel jgufebs unda mivmarTo?

upirveles yovlisa, radioreklama mimarTulia ufrosi asakobrivi jgufebis

amomrCevlisa da kerZo avtosatransporto saSualebebis mflobelebisadmi. daazusteT,

romel gadacemebs usmenen isini ufro xSirad. didad savaraudoa, rom isini usmendnen

axal ambebs, sainformacio, da sxva, advilad aRsaqmnel programebs. saerTod, Zalzed

arapraqtikulia saeTero drois SeZena im sadgurSi, romelic rok-musikas gadmoscems,

vinaidan yvelaze naklebia albaToba rom, 25 wlamde asakis amomrCevlebi monawileobas

miiReben arCevnebSi. magram, am asakobrivi jgufis sruli ignorirebac ar iqneba

gamarTlebuli.

ra uwyobs xels radioreklamis warmatebas?

SeadgineT mokle da naTeli teqsti.

arsebiTad, aucilebelia mxolod 50 sityva 30-wamian sareklamo gadacemaSi. teqsti

gadawereT imdenjer, sanam ar miaRwevT, rom igi martivi eniT iqnas gadmocemuli.

ar gamoxvideT erTi Temis farglebidan.

Tu ecdebiT, rom erT sareklamo gadacemaSi mraval Temas SeexoT, Tqven daabnevT

msmenelebs. xalxi ukeT iTvisebs iseT informacias, romelic erT Temas exeba.

ilaparakeT mxolod im sakiTxze, romelic kargad esmiT amomrCevlebs.

radioreklamis 30-wamiani an 60-wamiani gadacema Zalzed moklea saimisod, rom axali

problema gaacnoT amomrCevels. Tqven win unda wamoswioT problebma da gansazRvroT misi

gadawyvetis gzebi.

4. kandidatis gvari daasaxeleT 3-4-jer.

radios meSveobiT Tqven miaRwevT popularobas. amitom, gameoreba Zalian mniSvnelovani

faqtoria. 60-wamian radioreklamaSi kandidatis gvari kidev ufro xSirad unda

gaimeoroT.

5. iyaviT gamomgonebluri

radios Zala - esaa warmodgenis Zala. radios SeuZlia Seqmnas sagzao moZraobis,

sabavSvo TamaSis, quCis da a.S. saxeebi an sxvagvarad Seuwyos xeli Tqveni reklamis

popularobas. radioreklamaze daxarjuli ramdenime aseuli dolars SeuZlia Seqmnas

STabeWdileba, romelic telereklamis SemTxvevaSi SesaZloa aTasobiT dolari dagijdeT.

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6. SeaTanxmeT radio-sareklamo kampania sxva masobriv sainformacio saSualebebSi

ganTavsebul sareklamo kampaniasTan.

saukeTeso Sedegs miiRebT, Tu amomrCeveli radioTi moismens reklamas, miiRebs Tqven

mimarTvas uSualod fostiT da amavdroulad, waikiTxavs Tqvens gancxadebas gazeTSi, imave

Temaze.

rogor movamzadoT sareklamo gamoSveba?

radiosadgurebis umetesobas aqvs studiebi, sadac SesaZlebelia reklamis momzadeba.

adgilobriv radiosadgurebs da studiebs SeuZliaT profesionalur doneze

ganaxorcielon xmovani da bgeriTi efeqtebi, magaliTad - musikaluri TanxlebiT.

ramdenadac radioSi saeTero dro SedarebiT iafia, namdvilad Rirs zedmti fulis

daxarjva xarisxian reklamaze.

ufaso reklama radioSi

rogor mivaRwioT ufaso reklamas radoSi?

1. olqis teritoriaze mogzaurobisas moinaxuleT radiomauwyeblobis sadgurebi.

darwmundiT, rom gaqvT Tqvens olqSi momuSave yvela radiosadguris zusti sia,

romelSic miTiTebuli unda iyos wamyvani reportiorebis gvarebi.

saarCevno kampaniis dasawyisSi gulTbili urTierTobebis damyarebas SeuZlia

mniSvnelovnad gaaumjobesos Tqvendami miZRvnili sainformacio gadacemebis Sinaarsi.

zogjer, gansakuTrebiT ki soflis patara radiosadgurebSi, reportiors SeuZlia

pirdapir eTerSi aiRos Tqvengan interviu. Tqveni wasvlis Semdeg reportiori xSirad

gadascems `xmovan fragmentebs~ axali ambebis pirdapir eTerSi. (`xmovani fragmenti~

warmoadgens 30-wamian citatas Tqveni pasuxebidan).

windawin darekeT radiosadgurSi, raTa acnoboT maT Tqveni Camosvlis dRe da SeaTanxmoT

Sexvedris urTierTxelsayreli dro. amas garda, Tu Tqven jer kidev ar gagigzavniT

maTTvis sainformacio maaslebis kompleqti, SegiZliT piradad gadasceT es kompleqti

Sexvedrisas.

2. moiZieT sadgurebi, romlebic gadascemen `Toq-Sou~ radioprogramebs da SeTanxmdiT

maTTan, rom mogiwvion am programis stumris saxiT.

winaswar gaimeoreT SesaZlo kiTxvebi da pasuxebi eTerSi gasvlamde. ecadeT, rom pasuxebi

CamoayaliboT mokled da arsebiTad - gaxsovdeT 30-wamiani `xmovani fragmentebis~

Sesaxeb.

SegiZliaT Tqvens TanamSromlebs TxovoT, rom darekon studiaSi da SesTavazon mas

sakiTxebi, romlebic saukeTeso kuTxiT warmoaCenen Tqvens kandidaturas. magaliTad, Tu

Tqveni winasaarCevno kampaniis qvakuTxeds warmoadgens ganaTlebis sakiTxi, Tqvens

mxardamWers SeuZlia dagirekoT da gkiTxoT bavSvTa ganaTlebis gaumjobesebis Tqveneuli

gegmebis Sesaxeb. amgvarad, Tqven SesaZlebloba mogecemaT xeli SeuwyoT Tqvensave

programis win wamowevas.

141

3. daurekeT reportiorebs.

reportiorebTan megobruli urTierTobebis Camoyalibeba dagexmarebaT Tqveni saarCevno

kampaniis ukeT gaSuqebaSi. Tu Tqven radiosadgurSi darekavT, mzad iyaviT, rom SesaZloa

mogiwioT pirdapir eTerSi gamosvla Tqveni komentarebiT.

amas garda, Tqven SegiZliaT ufro meti gaigoT politikuri metoqis saarCevno kampaniis

Sesaxeb, vidre reportiori gaigebs Tqvens Sesaxeb.

4. moamzadeT audio masalebi radiosaTvis

audio masalebi radiosaTvis, es aris amokrefili da magnitur lentaze Cawerili

nawilebi Tqveni gamosvlidan, konkretul saWirboroto sakiTxTan dakavSirebiT, romelic

telefoniT gadaeca adgilobriv radiosadgurs.

audio masalebi radiosaTvis, warmoadgens audio pres-relizebs da SeiZleba gaSvebul

iqnas eTerSi winasaarCevno kampaniis Sesaxeb kiTxva-pasuxebis Semdeg an mimdinare

sakiTxebze komentarebis saxiT.

aSkaraa, rom Tu Tqvens olqSi ramdenime radiosadguri muSaobs da Tqven gaqvT dro,

SegiZliaT daurekoT axali ambebis programebis redaqtorebs da uSualod gaesaubroT maT.

amasTan, Tu Tqvens olqSi xuTze meti radiosadguri muSaobs, audio masalebis wardgenis

sistema did dros dagizogavT.

rogor uzrunvelvyoT masalebis efeqturoba?

audio masalebi unda akmayofilebdnen Semdeg moTxovnebs:

a. unda iyvnen mokle. gaxsovdeT, rom axali ambebis programebis umetesoba grZeldeba

xuTi wuTiT an ufro naklebi droiT. amitom, Tqvens mier wardgenilma masalam ar

unda daikavos 30 wamze meti dro.

b. miaRwieT sakiTxis aqtualobas. nu waradgenT `myvirala~ da `ampartavnuli~ xasiaTis

masalebs, radgan es ar Tavsdeba politikuri reklamis farglebSi. sityvebi:`Tu me

amirCeven . . . ~ arasodes ar unda figurirebdes axali ambebisaTvis gankuTvnil

masalebSi.

g. Tqven unda piradad miiRoT monawileoba masalebis CaweraSi. Cawerili sityvebi unda

iyos uSualod Tqveni naTqvami. ErTaderT gamonaklisad SeiZleba CaiTvalos SemTxveva,

rodesac kargad cnobili politikosi an wamyvani gamoaqveynebs masalas Tqveni saxeliT.

d. masalebi waradgineT droulad. ambebi, romlebic siaxles warmoadgenda diliT, ukve

moZvelebulia saRamosaTvis. dro - uaRresad mniSvnelovani faqtoria.

e. nu gadaamlaSebT. masalebi, romlebic yoveldRiurad mzaddeba, metad Sromatevadia da

swrafad dakargavT radiosadguris keTilganwyobas Tqvendami. masalaTa wardgenis erT-

kviriani intervali sruliad sakmarisia, Tu am periodSi raime gansakuTrebuli

mniSvnelobis movlenas ar eqneba adgili.

ar gadasceT magnitur lentaze Cawerili masala yvela radiosdadgurs. gamoiyeneT

rotaciis sistema, anu, magaliTad, 20 radiosadguris arsebobis SemTxvevSi, SegiZliaT

daurekoT 3-4 maTgans da waukiTxoT masala. gamoZebneT dro araarsebiT Temebze

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reportiorebTan sasaubrod. radios TanamSromlebi iseTive xalxia, rogoric me da Tqven.

amitom, Tu Tqven gamonaxavT dros, da iseve moepyrobiT maT, rogorc Cveulebriv xalxs,

da ara rogorc Tqveni winasaarCevno kampaniis Camtarebel instrumentebs, aRmoaCenT, rom

isini upasuxod ar datoveben maT mimarT gamoCenil yuradRebas.

mas Semdeg, rodesac gaesaubrebiT sami-oTxi radosadguris warmomadgenlebs, Tqveni

saarCevno kampaniis TanamSromlebs SeuZliaT gadaurekon sxva sadgurebsac da gadascen

Tqveni masalebis Canawerebi. Semdgom, Tqven unda darekoT sxva sam-oTx radosadgurSi,

piradi kontaqtebis damyarebis mizniT. aseTi sistemis meSveobiT Tqven uSualod

gaesaubrebiT yvela radosadgurs.


rogor mivaRwioT ufaso politikur reklamas teleiziiT? ufaso politikuri reklamis

miReba televiziis meSveobiT, sakmaod rTuli amocanaa.

magram, Tu qvemoT CamoTvlili wesebiT ixelmZRvanelebT, SesaZloa ufro warmatebiT

warmarToT winasaarCevno agitacia televiziis meSveobiT:

1. saarCevno RonisZiebis droisa da adgilis dagegmvisas gaiTvaliswineT, Tu ra aris

saWiro televiziisTvis.

dro: - yvelaze mniSvnelovani faqtoria telereportiorebisaTvis. maTi umetesoba

yuradRebas ar miaqcevs Tqvens mier dagegmil RonisZiebas, Tu igi tardeba Zalian adre an

an Zalian gvian. optimaluri drois monakveTia dilis 10.00 sT-dan dRis 15.00 sT-mde.

Tu Tqveni RonosZieba ar iTvaliswinebs cnobili oratoris gamosvlas, im SemTxvevaSic ki

saWiroa, rom RonisZiebis Catarebis Sesaxeb droulad ecnobos televizias.

adgili:- asev umniSvnelovanesi faqtoria RonisZiebis Catarebis mxriv. RonisZieba unda

gaimarTos mosaxerxebel adgilze, raTa telegadamReb jgufs sakmarisi dro hqondes

sadgurSi dasabruneblad, teqstis mosamzadeblad da gadacemis dasamontaJeblad.

2. SeecadeT, rom ifiqroT ise, TiTqos gadacemis mayurebeli brZandebiT.

imisaTvis, rom televiziam Tqveni RonisZieba gaaSuqos, aucilebeli pirobaa, rom igi

saintereso iyos mayureblisaTvis. miuxedavad imisa, rom sastumroebis darbazebSi pres-

konferenciebis mowyoba mosaxerxebelia, es ar uzrunvelyofs cocxal fons. televiziaSi

ki, Tqveni politikuri reklamisaTvis umTavresia efeqturi cocxali fonis Seqmna.

magaliTad, Tu Tqveni saarCevno kampaniis qvakuTxeds warmoadgens ganaTlebis problema,

winasaarCevno kampania CaatareT skolebSi.

3. olqSi mogzaurobis dros estumreT telesadgurebs.

televiziaSi darekeT droulad, raTa saqmis kursSi CaayenoT misi xelmZRvaneloba da

SeaTanxmoT stumrobisaTvis xelsayreli dro. amas garda, Tu Tqven ver moaswariT

televiziisaTvis masalaTa kompleqtis gagzavna, SegiZliaT es kompleqti gadasceT

piradad, stumrobis dros.

143

rogor movemzadoT teleinterviusaTvis?

adgilobriv doneebze asarCevi kandidatebisaTvis, teleinterviu SesaZloa erTaderTi

Sansi aRmoCndes warmatebis misaRwevad. amitom, guldasmiT moemzadeT gamosvlisTvis.

televiziaSi miwvevamde:

1. SeafaseT Tqveni Zlieri da susti adgilebi publikis winaSe gamosvlis mxriv;

2. hkiTxeT sakuTar Tavs, ra mizniT gagiCndaT Tanamebobaze arCevis pretenzia, rogor

apirebT warmatebis mopovebas da ratom fiqrobT, rom sjobixarT Tqvens politikur

mowinaaRmdeges.

3. gaecaniT adgilobriv reportiorebs da iyaviT saqmis kursSi, Tu ra mniSvnelovani

moTxovnebi aqvT maT;

4. Tvalyuri adevneT RonisZiebis Catarebas Statisa da adgilobriv doneebze, ramac

SesaZloa reportiors ukarnaxos TqvenTan Sexvedris aucilebloba;

televiziaSi Tqveni miwvevis Semdeg:

1. iyaviT Tavaziani. Tu pasuxSi darwmunebuli ara xarT, TqviT, rom gadaurekavT

uaxloes droSi.

2. hkiTxeT sakuTar Tavs, Tu raze midixarT. Tqven gaqvT SesaZlebloba, rom winaswar

miiRoT pasuxebi Semdeg kiTxvebze:

a) rogoria gadacemis Tema da ra formiT gava igi eTerSi?

b) rogori urTierTsawinaaRmdego Sexedulebebi iqneba warmodgenili da konkretulad

vis mier? Tqvens garda, kidev vin miiRebs monawileobas gadacemaSi?

g) ra dokumetebi, masalebi da statistikuri monacemebi iqneba gamoyenebuli

gadacemaSi?

3. SeadgineT kiTxvebis sami sia: a) rogori kiTxvebis mosmena gsurT? b) rogori

kiTxvebis mosmena ar gsuT? g) ra kiTxvebs dagisvamen aucileblad?

4. gadacemis dawyebisTanave uaryaviT araswori Sexedulebebi da siyalbe.

reportiorebisa da gadamRebi jgufis mosvlis Semdeg:

1. es Tqveni interviu gaxlavT. SeinarCuneT kontroli situaciaze.

2. intervius dawyebamde, mosamzadebeli dro gamoiyeneT yvelaze metad saintereso

Temebis gasarkvevad, TavSesaqcevi SemTxvevebis mosayolad da reportiorisaTvis sxva

daxmarebebis gasawevad muSaobaSi.

3. Zalzed mniSvnelovania grimi:qalebis umravlesoba iyenebs kosmetikas gamomsaxvelobis

mizniT; mamakacebma ki unda isargeblon mciredi TeTri pudriT an specialuri

makiaJiT, romlis feri msgavsi iqneba kanis ferisa, da dafaravs saxis Suq-Crdilebs.

4. Tavi aarideT myvirala ferebis, yuradRebis mimpyrob tansacmels. mamakacebma uari unda

Tqvan wvril-zolebian xalaTebze, qalebma ki - zedmet morTulobaze, rac ar tovebs

adgils mikrofonis dasamagreblad.

144

intervius dawyebisas:

1. moewyeT moxerxebulad, magram ecadeT gamoiyurebodeT Tavdajerebulad. ijeqiT

wynarad, sworad da savarZlis SuaSi.

2. saubrisas ucqireT wamyvans, da ara kameras.

3. yuradReba mimarTeT umniSvnelovanes sakiTxebze. Tqven SeiZleba mogeceT mxolod erTi

Sansi.

4. Tu reportiorma sxva formiT dagisvaT igive SekiTxva, gaimeoreT Tqveni pasuxi.

gaxsovdeT, rom reportiors ufleba aqvT dagisvaT nebismieri kiTxva, rasac igi

isurvebs, Tqven ki SegiZliaT upasuxoT nebismier kiTxvas, romelsac isurvebT.

5. Tavi aarideT politikur Jargons, arafrismTqmel frazebs, cifrebis dasaxelebasa da

TqvenTvis arasasurvel formulirebebs.

6. arasodes ar daeyrdnoT im garemoebas, rom Tqveni Secdomebi da aradamajerebeli

gancxadebebi amoiWreba montaJis dros.

7. dauyovnebliv gamoasworeT reportioris mier daSvebuli Secdomebi da arakoreqtuli

gancxadebebi.

8. ar miaqcioT yuradReba reportioris ZiriTad SekiTxvas, Tu aseTi SekiTxva ar

emsaxureba Tqvens miznebs. upasuxeT Semdegnairad: ar vici, marTebuli iqneba Tu ara es

mocemuli SemTxvevisaTvis, magram vfiqrob, rom kargi iqneba Semdegi sakiTxis

ganxilva:. . . ~

9. arasodes ar TqvaT tyuili.

intervius dasrulebisas, operators aucileblad moundeba ramdenime suraTis gadaReba

sxvadasxva rakursSi, romlebSic iqnebiT Tqven da reportiori. es keTdeba montaJis

mizniT. xandaxan, SeiZleba gTxovon raimis Tqma. gaxsovdeT, rom bevr adamians SeuZlia

naTqvamis gageba tuCebis moZraobiT. amitom, yuradReba miaqcieT ras ambobT, maSinac ki,

rodesac kamerebi da mikrofonebi gamorTulia.

fasiani politikuri reklama televiziiT

adgilobrivi saarCevno kampaniebis biujeti xSirad SezRudulia da ar iZleva saSualebas,

rom moemzadoT telereklamisaTvis da iyidoT saeTero drois TqvenTvis saWiro

raodenoba.

es imiT aixsneba, rom sareklamo rgolis gaSveba, Cveulebrivi `molaparake Tavis~ saxiTac

ki, SeiZleba ori aTas dolarze meti Rirdes. saeTero dro, romlis Rirebulebac

umTavresad bazris moculobazea damokidebuli, Rirs 500-dan 2000 dolaramde, 30-wamiani

reklamisaTvis.

satelevizio reklamis dro, Cveulebriv, iyideba 30-wamiani monakveTebiT, Tumca zogierTi

piri 10- an 60-wamian sareklamo rgolebsac iyenebs. maT fasebs Soris sxvaoba

mniSvnelovania: 60-wamiani sareklamo rgoli erovnuli televiziiT, superTasis matCis

Sesvenebis dros, 600000 dolari Rirs, xolo 30-wamiani rgoli, romelic adgilobrivi

145

telesadguris sakabelo arxiT an misi filialis mier gaiSveba, SeiZleba Rirdes

araumetes 1000 dolarisa.

ZiriTadad, Tu ar gaqvT kampaniis warmarTvisaTvis sakmarisi saxsrebi, adgilobrivi

saarCevno kampaniis organizatorebi albaT radios, gazeTebs, uSualo safosto

gzavnilebsa da fasiani reklamis sxva formebs unda daeyrdnon, vidre telereklamas.

ra Rirs telereklamis momzadeba?

reklamis momzadebis Rirebuleba sxvadasxvaa da erTmaneTisagan gansxvavdeba im qalaqis

sididis gaTvaliswinebiT, sadac Tqven cxovrobT.

saSualod, videolentaze Cawerili 30-wamiani rgoli 2500-dan 5000 dolaramde Rirs. aq

Sedis scenaris dawera, gadamRebi jgufis Sromis anazRaureba da aucilebeli

aRWurvilobis daqiraveba, videolentis SeZena da martivi montaji. (gadamRebi jgufis

SemadgenlobaSi Sedian operatori, xmis operatori da zogjer damdgmeli reJisori).

aris Tu ara saWiro sakuTari sareklamo rgolebis Seqmna?

ra aris `sareklamo kampaniis gegma~?

manam, sanam Tundac erT dolars daxarjavdeT reklamisaTvis, darwmundiT, rom Suamavalma

ukve mogamaragaT sareklamo kampaniis werilobiTi gegmiT. miuxedavad imisa, rom sareklamo

kampaniis gegmebi erTmaneTisagan gansxvavdeba, isini mainc Seicaven qvemoT moyvanil sam

moments: monacemebs im auditoriis Sesaxeb, romelic uyurebs konkretul

telemauwyeblobas; fasTa CamonaTvali; da sareklamo saSualebebis kombinacia.

1. monacemebi auditoriis Sesaxeb. Tqveni sareklamo kampaniis gegmaSi Setanili unda iqnas

pasuxi kiTxvaze: vin uyurebs konkretul programas dRis mocemul monakveTSi; romel

telesadgurebs uyureben telemayureblebi Tqvens olqSi; sad cxovroben isini, vinc am

programebs uyureben.

2. fasTa CamonaTvali. ra dagijdebaT 30-wamiani rgoli, rom mas yuradReba miaqcion

amomrCevelTa TqvenTvis saWiro jgufebma; reklama, romelic gaiSveba yvelaze

popularuli Sous dros, bevrad ufro Zviria, vidre reklama, romelic eTerSi gadis

gadacemis `Teatri da SuaRamis mayureblebi~ dros.

3. sareklamo saSualebebis kombinacia. sareklamo saSualebebis rogori kombinaciaa

aucilebeli Cemi kampaniisaTvis, raTa mivipyro amomrCevelTa CemTvis saWiro jgufebis

yuradReba? swored vuTavseb Tu ara erTmaneTs iseT saSualebebs, rogoricaa

televizia, radio, pirdapiri safosto gzavnilebi, gazeTebi da TvalsaCino saagitacio

masalebi? Suamavals SeuZlia rCevebi misces Tqveni sareklamo kampaniis xelmZRvanels

saukeTeso `kombinaciis~ SerCevasTan dakavSirebiT.

4. amas garda, daadgineT, saarCevno kampaniaSi monawile kandidatebidan, romelma SeiZina

telesaeTero dro. Tu Tqvens saarCevno olqSi samze metma kandidatma SeiZina

telesaeTero dro, TqvenTvis aucilebeli iqneba SeZenili saeTero drois gazrda.

ratom? imitom, rom Tqveni sareklamo rgolebi ar Caikargos sxva kandidatTa

reklamis nakadSi.

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5. politikuri reklama gazeTebSi

fasiani politikuri reklama gazeTebSi.

gazeTebi ar warmoadgens politikuri reklamis yvelaze efeqtur formas masobriv

sainformacio saSualebaTa Soris. mkiTxvelze danaxarjebis mixedviT, yoveldRiur

gazeTebSi dabeWdili politikuri reklama yvelaze ZviradRirebuli, da xSirad

ignorirebulia im auditoriis mier, romlisTvisac igi iyo gankuTvnili.

amave dros, gazeTebSi, gansakuTrebiT ki adgilobriv yovelkvireul gazeTebSi,

politikuri reklamis swori formiT gamoyeneba dagexmarebaT, rom amomrCevlebamde

daiyvanoT kandidatis platformis ZiriTadi debulebebi. iSviaTi SemTxvevebis

gamoklebiT, rodesac garemoebebi ar iZleva imis SesaZleblobas, rom gamoiyenoT sxva

saSualebebi, gazeTebSi politikur reklamaze saWiroa daixarjos saarCevno kampaniis

mxolod is umniSvnelo nawili, romelic politikuri agitaciis mizniTaa gamoyofili.

gazeTebSi politikuri reklamis saxeebi

1. gancxadebebi, romlebic uzrunvelyofen kandidatis gvaris cnobas.

aseTi masalebi unda iyos ubralo formisa, da pirvel rigSi, unda

uzrunvelyofdes, rom mkiTxvelma daimaxsovros kandidatis gvari.

2. kandidatis biografia/imiji

es masalebi warmoadgenen politikuri reklamis safuZvels. rogorc wesi, maT

zedmetad xSirad iyeneben da zogjer isini metad cudi xarisxisaa. magram, maT

SesaZloa kargi samsaxuric gagiwion, Tu SeecdebiT kandidats `iseTi adamianis imiji

SeuqmnaT, romelic zrunavs ubralo xalxze~.

3. problemebis gadaWris gzebis miTiTeba

aseTi masalebi miuTiTeben or an sam ZiriTad problemaze, romelTa gadaWris

pirobasac iZleva kandidati misi arCevis SemTxvevaSi. aseTi reklama saSualebas

iZleva, rom ukana planze gadaiwios winasaarCevno kampaniis ZiriTadma lozungma da

kandidatma SeZlos politikuri davebisa da debatebis procesebis marTva aseTi

problemebis irgvliv.

4. `kontrastuli~ politikuri reklama

aseTi reklama mkafiod da aSkarad hyofs erTmaneTisagan Tqveni kandidatisa da misi

politikuri mowinaaRmdegis poziciebs erTi an ramdenime problemis mimarT. es

reklama unda iyos ubralo, lakonuri da mizanmimarTuli.

5. reklama, romlic miouTiTebs kandidatis sazogadoebriv aRiarebaze

rom amaRldes kandidatis avtoriteti, saWiroa im cnobil moRvaweTa da

sazogadoebriobis warmomadgenelTa gvarebis miTiTeba, romlebic kandidats uWeren mxars.

reklama gazeTebSi, sulac ar iZleva SezRuduli finansuri saxsrebiT winasaarCevno

kampaniis warmatebiT ganxorielebis garantias, radgan sakmaod rTulia mimarTva

konkretuli amomrCevlisadmi maTTvis gankuTvnili konkretuli miznebis mqone

gancxadebebiT.

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rogor avamaRlo Cemi sareklamo gancxadebebis efeqturoba?

ixelmZRvaneleT Semdegi wesebiT:

1. miaRwieT, rom Tqveni gancxadebebi TvalsaCinod ganTavsdes gazeTebSi. iyideT sagazeTo

formatis adgili iseTi gancxadebebisaTvis, romelTa zomebic sakmarisi sididisa

iqneba saimisod, rom mkiTxvelma waukiTxavad ar datovos isini, an iyideT sagazeTo

adgili 4 an naklebi gancxadebis seriisaTvis, romlebic SeniSnuli iqneba mkiTxvelis

mier gazeTis gadafurcvlisas. ganmeorebadobas am SemTxvevaSi metad didi mniSvneloba

eniWeba.

2. SeadgineT mokle da ubralo teqstebi. fraza furclis sufTa mindorze, yvelaze ukeT

aRiTqmeba. gamoiyeneT msxvil-Sriftiani saTaurebi, da nu ecdebiT, rom Zalzed

gadatvirToT informaciiT erTi gancxadeba. yvelaze mniSvnelovani monacemebia Tqveni

gvari da Tanamdeboba, romelzedac pretenzias acxadebT.

3. gaakontroleT sareklamo gancxadebis SemuSavebis procesi. Tqven gancxadebis

gamoqveynebamde unda daamtkicoT misi saboloo eskizi da maketi.

4. moipoveT aucilebeli informacia gazeTSi gancxadebis wardgenis vadebisa da zomebis

Sesaxeb. Tqvens olqSi cirkulirebadi beWdviTi sityvis saSualebaTa CamonaTvalis

Sedgenisas, moipoveT informacia maTSi gancxadebebis wardgenis vadebisa da reklamis

Rirebulebis Sesaxeb. Tqven SegiZliaT SeukveToT sagazeTo gverdis 1/4, 1/2 da a.S.

gaiTvaliswineT, rom sxvadasxva gazeTebSi 1/4 gverdze dabeWdili gancxadeba sididiT

gansxvavdeba erTmaneTisagan. beWdviTi gamocemebis siis Sedgenisas, moipoveT informacia

politikuri reklamisadmi ama Tu im gazeTis damokidebulebis Sesaxeb. zogierTi

gazeTi ar cnobs aranair politikur reklamas. Tqveni ganacxadi gazeTs droulad

warudgineT.

5. gamoiyeneT mkafio da xarisxiani fotosuraTebi. Tqvens sareklamo gancxadebaSi

fotosuraTebis gamoyenebisas gaxsovdeT, rom Sav-TeTri firi gamosaxulebas bevrad

ukeT afiqsirebs, vidre feradi. SeZlebisdagvarad gamoiyeneT fotoebi saerTo xediT,

da ara ama Tu im pirTa portretebi.

6. sagazeTo reklama SeaTanxmeT sxva sainformacio saSualebebSi sareklamo kampaniasTan.

Tqven saukeTeso Sedegs miaRwevT, Tu amomrCeeli waikiTxavs gancxadebas gazeTSi,

miiRebs mimarTvas fostiT da moismens specialur gamoSvebas radioTi, da Tu yovelive

es miZRvnili iqneba erTi da imave sagnisadmi. gamoiyeneT erTi da igive Srifti da ar

dagaviwydeT, rom ganaTavsoT Tqveni emblema yvela nabeWd masalaSi.

sagazeTo sareklamo gancxadebebis ra saxeobebis gamoyenebaa umjobesi?

1. gancxadebebi sajaro gamosvlebis/ saqmiani mogzaurobebis Sesaxeb. aseT

gancxadebaSi SeiZleba mieTiTos ama Tu im qalaqSi Tqveni stumrobis dagegmili

TariRi, agreTve vizitis programa - Wiqa yava romelime amomrCevlis saxlSi,

sauzme adgilobriv kafeSi, gaseirneba qalaqis centralur quCaze da a.S. Tqven

unda SeqmnaT STabeWdileba, rom SegiZliT mTeli qalaqis monaxuleba vizitis

dros.

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2. adgilobrivi problemebi. romeli problemebi iwvevs interess, da ra

problemebis Sesaxeb SegiZliT esaubroT ama Tu im raionis mosaxleobas?

iwvevs Tu ara interess axali avtomagistralis mSeneblobis proeqti an axali

samuSao adglebis Seqmnis gegma mocemul raonSi? gaiTvaliswineT Zveli rCeva,

rom `politika adgilebze keTdeba~.

3. SedarebiTi reklama. gaavleT mkveTri mijna Tqvensa da Tqvens politikur

mowinaaRmdeges Soris cxovrebiseuli gamocdilebis, ZiriTad sakiTxebTan

dakavSirebuli poziciebisa da a.S. urTierTSedarebiT. nu SegaSinebT

SesaZleloba, rom eleqtorats calsaxa arCevani SesTavazoT.

4. mxardaWera. yvelaze efeqturia mxardaWera adgilobrivi organizaciebis an

mocemuli raionis mosaxleobis mxridan, gansakuTrebiT patara qalaqebsa da

soflebSi. amasTanave, iyaviT frTxilad:SesaZloa Tqven stimuli mogeceT im

faqtiT, rom Tqvens kandidaturas mxars uWers qalaqis yvelaze msxvili

bankiri, magram unda SeicvaloT es azri, Tu konkretul saarCevno raionSi

cxovrobs fermerebis didi raodenoba, romlebmac TavianTi miwebi swored am

bankirs miagiraves.

5. mowodeba, rom amomrCevelma Tqven mogceT xma. olqebSi bevri partiuli

komiteti adgens erTobliv saagitacio masalas, mouwodeben ra amomrCevels,

rom xma miscen partiis adgilobriv kandidatebs.

6. CanarTebi/danarTebi. soflis da qalaqgare yovelkvireul da mciretiraJian

yoveldRiur gazeTebs ara aqvT sareklamo danarTebi, romlebic, Cveulebriv,

qalaqebSi gamomaval kviris gazeTebSi gvxvdeba. imis miuxedavad, rom es meTodi

ara ise efeqturi, rogorc pirdapiri safosto gzavnilebi, zogierTi kandidati

mainc iyenebs amgvar danarTebs mciretiraJian gazeTebSi.

gaxsovdeT: sareklamo gancxadeba yuradRebas unda amaxvilebdes konkretul

problemaze an saganze. nu ecdebiT, rom erT gancxadebaSi datioT yvelaferi.

7. umjobesia, Tu reklamas ganaTavsebT mowinave statiis gverdiT. didia albaToba,

rom is, vinc mowinave statiebs da saredaqcio werilebs kiTxulobs,

monawileobas miiRebs arCevnebSi.

7. sainformacio sababis Seqmna

sainformacio sababis Seqmna aris SesaZlebloba, rom farTo auditoriamde daiyvanoT

Tqveni gancxadeba, an misi yuradReba miapyroT Tqvens saarCevno kampanias ise, rom ar

daxarjoT fuladi saxsrebi. rasakvirvelia, ar SeiZleba Tqma, rom sainformacio sababi

araferi ar Rirs. imisaTvis, rom fuli ar gadaixadoT, saWiroa gamomgonebloba,

daJinebiTi da muyaiTi muSaoba.

imisaTvis, rom kandidati an partiis lideri `dRis adamiani~ gaxdes, man ara marto unda

aRiaros problemis arseboba, aramed sajarodac unda gaacnos amomrCevels misi gadaWris

gzebi. ar ifiqroT, rom Tqveni nebismieri gancxadeba sensaciad iqneba aRqmuli mxolod

imis gamo, rom es Tqven ganacxadeT. amisaTvis aucilebelia safuZvliani dasabuTeba, rom

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mxolod Tqven SegiZliaT ama Tu im konkretuli problemis gadaWra. Tqvens Sesaxeb

mxolod amis Semdeg ilaparakeben yvelgan.

yvelaze momgebiani meTodi, rom xalxi aalaparakoT Tqvens, rogorc im adamianis Sesaxeb,

romelsac ZaluZs problemis gadaWra, gaxlavT gamosvla im oficialuri piris rolSi,

romlis Tanamdebobazec tardeba arCevnebi. Tqven unda SeZloT, rom masa gamogyveT!

gaerkvieT situaciaSi da wamoayeneT axali ideebi. gamoavlineT aqtiuroba, daamtkiceT,

rom Tqveni programa, ideebi da iniciativebi realurad uzrunvelyofen problemis

gadawyvetas.

winasaarCevno kampaniis daskvniT etapze - arCevnebamde ramdenime TviT adre - masobriv

sainformacio saSualebebSi Tqveni kampaniis ufasod gaSuqebis SesaniSnavi saSualebaa pres-

konfernciebis mowyoba. ar unda daiviwyoT, rom pres-konferenciis gamarTvisas Tqveni

kandidati sayovelTao yuradRebis centrSi eqceva. amitom, uaRresad mniSvnelovania, rom

kandidati momzadebuli iyos aseTi RonisZiebisaTvis.

zogjer, calkeuli interviuebis organizebam ramdenime korespondentTan, rogorc piradi

Sexvedrebis, ise satelefono saubrebis formiT, SesaZloa uzrunvelyos Tqveni masalebis

gaSuqeba pres-konfernciis Catarebis gareSe.

winasaarCevno kampaniis gaSuqebaze pasuxismgebel fotokorespondents daavaleT, rom

gadaiRos kandidatis ramdenime fotosuraTi (calke da jgufuri), romlebic momgebianad

warmoaCens mas. aseTi fotoebi SeiZleba daigzavnos pres-relizebTan erTad an

gamoqveyndes saagitacio-propagandistuli masalebis kompleqtTan erTad.

SeaTanxmeT da erTmaneTs SeusabameT masobriv sainformacio saSualebebSi politikuri

reklamis ganTavsebisa da winasaarCevno kampaniis sxva RonisZiebebis sakiTxebi. magaliTad,

Tu amomrCevlebTan winasaarCevno Sexvedrebi, romlebSic piradad monawileobs kandidati,

warmoadgens saarCevno kampaniis warmarTvis ZiriTad taqtikas, maSin, fostiT dagzavnil

saagitacio masalebSi da radioreklamaSi ar dagaviwydeT aRniSvna, rom kandidati

piradad xvdeba olqis amomrCevlebs. Tu awyobT pres-konferncias, romelzedac apirebT

Tqveni programis wardgenas didi raodenobiT samuSao adgilebis Seqmnis

uzrunvelyofasTan dakavSirebiT, ris Sesaxebac ufasod iqneba miTiTebuli sainformacio

saSualebebSi, aseTi RonisZiebis Sesaxeb gazeTebSi moaTavseT fasiani gancxadeba.

telereklama

telereklama fasiani politikuri agitaciis yvelaze ZviradRirebuli saxeobaa. warmadgens

ra politikuri agitaciis yvelaze mZlavr da efeqtur formas, igi zemoqmedebs bevrad

ufro did auditoriaze, vidre mas Tqveni olqis amomrCevlebi qmnian (Tuki kenWs iyriT

adgilobrivi TviTmmarTvelobis organoSi) aseT SemTxvevaSi, Tqven fuls ixdiT imaSi, rom

Tqveni mowodeba davides im adamianebamde, romlebic ar cxovroben Tqvens raionSi da

amdenad, ver SeZleben Tqvens mxardaWeras.

imis miuxedavad, rom telereklama federalur doneze warmarTuli saarCevno kampaniebis

umetesobis ganuyofeli nawili gaxda, igi mxolod iSviaT SemTxvevebSi warmoadgens

efeqtur saSualebas amomrCevlebisadmi mimarTvisas maSin, rodesac tardeba arCevnebi

adgilobriv sakanonmdeblo da TviTmmarTvelobis organoebSi.

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masobriv sainformacio saSualebebSi ufaso da fasiani politikuri reklamebis

ganTavsebis koordinacia

efeqturi saagitacio programis SemuSavebis gasaRebs warmoadgens masobriv sainformacio

saSualebebSi ufaso da fasiani politikuri reklamebis ganTavsebis koordinacia. ufaso

reklama aZlierebs fasiani reklamis zemoqmedebis xarisxs, da piriqiT. aseTi koordnacia

saSualebas iZleva Tavidan iqnas acilebuli is gaugebroba da dabneuloba, rasac iwvevs

urTierTsawinaaRmdego informaciis miwodeba amomrCevlisaTvis.

efeqturi agitaciis mizniT gamoiyeneT Tqvens xelT arsebuli yvela saSualeba da

saxsrebi. gaaanalizeT fasiani da ufaso reklamebis yvela sainformacio saSualebebSi

ganTavsebis, sajaro gamosvlebisa da im RonisZiebebis Zlieri da susti mxareebi,

romlebzec mogiwevT gamosvla winasaarCevno kampaniis umniSvnelovanesi miznebis

misaRwevad. magaliTad, Tu Tqvens mizans warmoadgens is, rom kandidatis gvari

sayovelTaod cnobili gaxdes, dawereT statia, sadac mkiTxvels mouTxrobT kandidatis

Sesaxeb da gaacnobT mis platformas. Tqveni mizania iseTi situaciis Seqmna, rodesac

kandidatis Sesaxeb dadebiTi statiis wakiTxvis Semdeg amomrCevels SeeZleba moisminos

radioreklama an moxvdes masobriv sainformacio saSualebebSi gaSvebuli sxva fasiani

reklamis zemoqmedebis qveS, imave Temaze.

magaliTi: gazeTSi gamoqveynda statia, romelSic momgebiani formiTY Suqdeba Tqveni

kandidatis Tvalsazrisi gadasaxadebis sakiTxTan dakavSirebiT. am statiis gamoqveynebis

Semdeg Tqven ukveTavT reklamas radioSi, sadac saubarioa kandidatis Tvalsazrisis

Sesaxeb, da agreTve iwyebT furclebis gavrcelebas, sadac moTxrobilia kandidatis

Tvalsazrisi gadasaxadebis sakiTxTan dakavSirebiT.

mocemuli magaliTi gviCvenebs informaciis ganmeorebis meTods, romelic yvelaze metad

efeqturia amomrCevelze zemoqmedebis TvalsazrisiT. ra Tqma unda, yovelive es unda

daigegmos droulad. miuxedavad im faqtisa, rom Tqven ar iciT, Tu rodis gamoqveynda esa

Tu is statia, SegiZliaT dagegmoT RonisZiebebi, romlebic gaSuqdeba fasian sainformacio

saSualebebSi da rac uzrunvelyofs, rom maTi Catarebis dro daaxloebiT emTxveodes

statiis gamoqveynebis dros. Tqven agitaciis yvela saSualeba da saxsrebi unda

gamoiyenoT winasaarCevno kampaniis ZiriTadi xazis gasaZliereblad. amisaTvis aucilebelia,

rom droulad daiwyoT mosamzadebeli samuSaoebi, da rom yvela sainformacio saSualebas

gaegzavnos erTi da igive sareklamo informacia. Tqven, winasaarCevno kampaniis mTel

periodSi unda iyoT koncentrirebuli erT Temaze da mkafiod formulirebuli da

mizanmimarTuli sareklamo gancxadebebiT unda warmoaCinoT misi mniSvneloba. fasiani da

ufaso reklamebi sainformacio saSualebebSi gamoiyeneT imisaTvis, rom mizanmimarTuli

gancxadebebis meSveobiT asaxoT Tqvens TemasTan dakavSirebuli sakiTxebis wre.

8. rogor mivaRwioT kampaniis ufasod gaSuqebas masobriv sainformacio saSualebebSi?

rodesac vlaparakobT `ufaso~ politikur reklamaze masobriv sainformacio

saSualebebSi, Cven, pirvel rigSi, mxedvelobaSi gvaqvs is axali ambebi, romlebic

wamoiSveba saarCevno kampaniis procesSi Tqveni gamosvlebis, pres-relizebis gamoSvebis,

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pres-konferenciebis Catarebisa da sxva sajaro gancxadebebis meSveobiT, romlebic

SemdgomSi Suqdeba radioTi, televiziiT da gazeTebSi.

`ufaso~ politikuri reklama masobriv sainformacio saSualebebSi, rogorc wesi, ufro

efeqturia, vidre politikuri reklama. es ganpirobebulia ori mizeziT:

1. aseTi gancxadebebis mimarT ndobis faqtori ufro maRalia, radgan maTi wyaro araa

damokidebuli Tqvens sareklamo kampaniaze; da

2. mocemul SemTxvevaSi, Tqven xarjavT drosa da Zalisxmevas da ara mniSvnelovan

finansur resursebs Tqveni saarCevno kampaniis fondebidan.

ra mosazrebebiT unda vixelmZRvaneloT, raTa davadginoT, iqceva Tu ara siaxled esa Tu

is gancxadeba?

imis miuxedavad, rom ar arsebobs zusti wesebi imis dasadgenad, Tu ra aris siaxle,

faqtiurad, yvela reportaJi Seicavs qvemoT CamoTvlil erT-erT an ramdenime aspeqts:

1. aris Tu ara esa Tu is movlena an gancxadeba araCveulebrivi ram?

rac ufro uCveuloa momxdari faqti, miT ufro metia albaToba, rom igi siaxled iqces.

1984 wels, rodesac arlen violetma ganacxada rod ailendis StatSi generaluri

prokuroris postze sakuTari kandidaturis wamoyenebis Sesaxeb, presis didma nawilma

aitaca es gancxadeba. ratom? imitom, rom arlen violeti mowyalebis debis kaTolikuri

ordenis monazoni iyo da SeeZlo ebrZla am postis mosapoveblad mxolod mas Semdeg, Tu

ordens datovebda. an, martivad rom vTqvaT, is, rom ZaRlma adamians ukbina, siaxle ar

aris, magram, Tu adamianma ukbina ZaRls, es ukve siaxlea.

2. ramdenad droulia es?

nebismieri movlena SeiZleba iqces siaxled an warsulad. rac ufro aqtualuria sakiTxi,

miT ufro metia Sansi, rom man presis yuradReba miipyros. magaliTad, Tu Tqven ibrZviT

meris postis mosapoveblad, da am dros xanZari naxevar qalaqs anadgurebs,

xanZarsawinaaRmdego sistemis mdgomareobis gaumjobesebis mowodebiT gamosvla saWiroa

manam, sanam kvamli kvlav bolavs, da ara sami kviris Semdeg. is, rom adamianma ZaRls

ukbina ori wlis win, siaxles aRar warmoadgens.

3. ramdenad araerTgvarovania movlena?

1980 wels, senatSi arCevnebis kampaniis dros, respublikuri partiis kandidatma, senatSi

demokratiuli partiis warmomadgeneli daadanaSaula imaSi, rom man Tavisi Statis

senatorTa interesebis sawinaaRmdegod misca xma, rodesac mxari dauWira im pirTa

amnistiis programas, romlebmac Tavi aarides jarSi gawvevas vietnamis kampaniis dros. am

braldebis uaryofis mizniT senatorma daxmarebisaTvis mimarTa Statis vietnamis omis

veteranTa organizaciis Tavmjdomares. rogorc braldeba, ise misi uaryofa, sakmaod

winaaRmdegobrivi iyo, da swored amis gamo gaxdnen isini nomer pirveli siaxleebi.

vfiqrob, sityvaze mendobiT, Tu vityvi, rom saTauri: `respublikelebis kandidatma

alfred londonma brali dasdo demokrat senator smits masSi, rom man finias ukbina~,

yvela gazeTis pirvel gverdze gamoqveyndeba.

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4. ramdenad aqtualuria movlena adgilobrivi mosaxleobisaTvis?

rac ufro aqtualuria esa Tu is movlena adgilobrivi mosaxleobisaTvis, miT ufro

metia albaToba, rom igi siaxled iqceva. es gansakuTrebiT damaxasiaTebelia

yovelkvireuli gazeTebisaTvis, romlebic, ZiriTadad, adgilobriv movlenebs aSuqeben.

yvelgan, sadac ki SesaZlebeli iqneba, moixsenieT adgilobrivi macxovreblebi an

nebismieri sxva saSualebiT SeuTavseT Tqveni siaxleebi adgilobrivi mkiTxvelebis,

msmenelebisa da mayureblebis interesebs. gancxadebebi gaakeTeT konkretuli sainformacio

bazris gaTvaliswinebiT, raTa masalas meti adgilobrivi mimarTuleba SesZinoT. Tu

ZaRlma adamians Tqvens quCaze ukbina, Tqven am ambavs aucileblad SeityobT, radgan es

uSualod im raions exeba, sadac Tqven cxovrobT.

5. rogori emociuri Seferiloba aqvs movlenas?

masobriv sainformacio saSualebebs moswonT emociurad datvirTuli istoriebi. emociuri

movlenebi sainteresod ikiTxeba, da Jurnalistebic specialurad eZeben aseT istoriebs.

magram, masalisaTvis emociuri datvirTvis SeZenisas, joxs nu gadaRunavT; Tu masalis

Sinaarsi Zalzed emociuri xasiaTisa iqneba, aman SeiZleba ukuefeqti gamoiwvios da presa,

ubralod, uars ityvis mis gamoqveynebaze. cnoba, rom ZaRlma obol bavSvs ukbina, ufro

emociuria, vidre is, rom ZaRlma mamakacs ukbina.

6. ramdenad masStaburia movlena?

movlenis masStaburoba SeiZleba axal ambad iqces. Tu Tqven SeZlebT, rom bevri adamiani

moizidoT RoniZiebaze, an asobiT adamiani daasaqmoT proeqtze muSaobaSi, es ambavi presaSi

bevrad ufro srulad gaSuqdeba. is, rom adamians asma ZaRlma ukbina, ukve siaxlea.

7. Seicavs Tu ara movlena konfliqtis elements?

yvelasaTvis cnobilia, rom reportiorebi da mkiTxvelebi konfliqtebs `aRmerTeben~. Tu

Tqven SeZlebT konfliqtis Seqmnas, CaTvaleT, rom Tqven SeqmeniT siaxle. amasTan, aq

sifrTxile gmarTebT: konfliqti unda Seiqmnas sakiTxis, da ara personaliebis mimarT. is,

rom pretendentis ZaRlma ukbina realuri kandidatis ZaRls, ukve Seicavs konliqtis

elements.

8. gareulni arian Tu ara movlenaSi cnobili pirovnebebi?

cnobili saxelebi movlenas met simkveTres matebs. sazogadoeba yovelTvis aRtacebulia

mdidari da cnobili pirovnebebis saqmianobiT. swored amitom, adgilobrivi kandidatebi

yovelTvis cdiloben, rom sajarod moipovon cnobili politikosebis mxardaWera.

9. moixseniebian Tu ara movlenaSi adgilobrivi sazogadoebis warmomadgenlebi?

axal ambebs saxelebi qmnian. redaqtorebma ician, rom adamianebs moswonT TavianTi

gvarebis xilva gazeTebSi. imisaTvis, rom sakonsultacio komitetis Seqmnis Sesaxeb

gancxadebas xangrZlivi efeqti hqondes, SeeecadeT, rom gazeTs erTbaSad ar miawodoT

aseTi komitetis wevrTa sruli sia. reportaJs imis Sesaxeb, rom ZaRlma ukbina

fostalion sem mimbergs, misi ojaxis wevrebi da megobrebi udidesi interesiT gaecnobian.

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10. miwodebuli informacia swored isaa Tu ara, razedac xalxi laparakobs?

Tu adgilobriv kafeSi xalxi ar laparakobs imaze, rasac Tqven ambobT, maSin Tqveni

sityva SeiZleba arc ki moxvdes gazeTebSi. redaqtorebsa da axali ambebis ganyofilebebis

direqtorebs gansakuTrebuli `ynosva~ aqvT imaze, Tu ras ambobs xalxi. gaesaubreT

profesionalebs masobrivi sainformacio saSualebebidan, an Tavad SebrZandiT adgilobriv

kafeSi da piradad gaigeT adgilobrivi axali, Tavbrudamxvevi ambebi: `gaigeT im ZaRlis

ambvi, henri glikmansa da doris jonsons rom ukbina pigli viglis quCaze?~

gaxsovdeT:zemoT CamoTvlili xerxebi erTmaneTs ar gamoricxaven. yvela am elements

mxolod reportaJebis mcire ricxvi Seicavs. rac ufro met maTgans aamoqmedebT, miT

ufro meti geqnebaT Sansi, rom Tqveni RonisZieba an gancxadeba axal ambad iqces da

presis furclebze moxvdes.

muSaoba reportiorebTan

reportiorebi iseTive adamianebi arian, rogorc yvela sxva. maTi umetesoba, ubralod,

cdilobs patiosnad Seasrulos Tavisi saqme - miawodos axali ambebi sazogadoebas.

reportioprebs Zalian rTuli, zogjer ki metad winaaRmdegobrivi urTierTobebi aqvT

maTTan, vinc axal ambebs qmnis. es gansakuTrebiT politikas exeba. reportiorebTan Tqveni

urTierTobebis gasaumjobeseblad, daicaviT qvemoT CamoTvlili rCevebi:

1. ar moeqceT reportiors ise, TiTqos igi Tqveni mteri iyos.

gansakuTrebiT mniSvnelovania TvalTaxedvis masStabebi. imis miuxedavad, Tu warsulSi

ramdenad usamarTlo iyo reportiori Tqvens mimarT, masobriv sainformacio saSualebebSi

ufaso politikuri reklamis programis SemuSavebis dros daiviwyeT Zveli wyenebi. Tu

saqmianobas daiwyebT masmediasTan mtruli damokidebulebiT, isinic analogiurad

mogeqcevian.

nacvlad imisa, rom presisagan mtrul damokidebulebas elodeT, SeecadeT mokavSiris

saxiT warmoidginoT reportiori da amgvarad miitanoT sazogadoebis yuramde Tqveni

informacia. presasTan daamyareT profesionaluri urTierTobebi. winaaRmdeg SemTxvevaSi

Tqven SeiZleba aRmoCndeT situaciaSi, rodesac reportiorTan gatarebuli TqvenTvis

Zvirfasi drois Semdeg, meore dRes, gazeTebSi veraferi ver waikiTxoT Tqvens Sesaxeb.

bolos da bolos, nebismieri investicia SeiZleba anazRaurdes.

2. iyaviT profesionali.

Tu gsurT, rom reportiorebi pativiscemiT gepyrobodnen Tqven da Tqvens kampanias, unda

imoqmedoT profesionalurad. arasodes ar moitanoT mizezad pres-relizebSi daSvebuli

orTografiuli Secdomebi. presas mkafio Setyobinebebi gaugzavneT im RonisZiebaTa

Sesaxeb, romelTa gaSuqebac Tqven presaSi gsurT. Tu am mizniT reportiorebi gewvevian,

daixsomeT, rom isini Tqveni stumrebi arian da maT Sesabamisad moeqeciT. uzrunvelyaviT

sakmarisi moculobis damatebiTi informaciis miwodeba pres-konferencis Temis Sesaxeb.

Tu Tqven reportiors SepirdiT, rom daukavSirdebiT mis SekiTxvaze pasuxis gacemis

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mizniT, es gaakeTeT manam, sanam dadgeba masalis Cabarebis bolo vada, im SemTxvevaSic ki,

rodesac Tqven mxolod imis Tqma SegiZliaT, rom kiTxvaze pasuxi jer mzad ara gaqvT.

da rac yvelaze mniSvnelovania: ar ecadoT, rom presas miawodoT iseTi masala, romelsac,

winaswarve aSkaraa, rom isini ar gamoiyeneben. Tu Tqven Zalze xSirad daiZaxebT sityvas

`gangaSia!~ ise, rom ar geqnebaT saamiso mizezi, Tqven, ubralod, arc ki SegamCneven.

3. iyaviT patiosani da zusti

Zalzed iolia presasTan profesionaluri saqmiani urTierTobebis gafuWeba, Tu ecdebiT

simarTlis dafarvas an tyuilis Tqmas. Tu Tqven mogces SekiTxva iseT sakiTxze,

romelzec warmodgenac ki ar gaqvT, an Temaze, romelzdeac mza pasuxi jer ar gagaCniaT,

umjobesia TqvaT, rom jer ar xarT mzad sapasuxod, vidre is, rom raime sisulele

wamoroSoT. Tqvengan aravin ar elis, rom SegeZlebaT yvela im kiTxvaze gasceT pasuxi,

rasac reportiori dagisvamT. blefobas nu SeecdebiT.

tyuilma SeiZleba Zalian didi problemebi SegiqmnaT. TiToeuli politikosos cxovrebaSi,

iSviaTad, magram mainc, aris momentebi, rodesac kiTxvaze marTalma pasuxma SesaZloa

politikuri zarali miayenos mas. aseTi situaciis warmoSobis SemTxvevaSi, SeecadeT

TqvaT mxolod imdeni simarTle, ramdensac SeZlebT. xolo, Tu es SeuZlebelia,

SemoifargleT ubralo fraziT:`komentarebis gareSe~. swored amave mizezebiT, Zalzed

mcire warmatebas miaRwevT, Tu sazogadoebas daumalavT im informacias, romelic, bolos

da bolos, aucileblad gaxdeba cnobili. ukidures SemTxvevaSi, rodesac swored Tqven

xdebiT informaciis wyaro, yovelTvis unda SegeZloT, rom Tqveneuli Tvalsazrisi

gamoxatoT informaciis sagnis mimarT.

4. aqtiurad iTanamSromleT presasTan

informacia waradgineT droulad da iseTi formiT, rom misi gamoyeneba momavalSic iyos

SesaZlebeli. iyaviT patiosani da zusti, da reportioris SekiTxvebs upasuxeT swrafad.

Tu gaqvT iseTi informacia, romelic saintereso iqneba reportiorisaTvis, acnobeT mas

amis Sesaxeb im SemTxvevaSic ki, Tu igi uSualod ar exeba Tqveni saqmianobis sferos. Tu

reportiori SeZlebs aseTi informaciisagan masalis Seqmnis, es Tqven qulebs mogitanT.

5. nurasodes dauwyebT Widils mas, vinc melans kasrebiT yidulobs, furclebs ki -

tonobiT.

imis miuxedavad, mogwonT Tu ara esa Tu is statia, yovelTvis gaxsovdeT, rom bolo

sityva yovelTvis presas ekuTvnis. Tu presaSi gaipara faqtobrivi uzustoba, Tqven

sruli ufleba gaqvT moiTxovoT misi gasworeba, da saamisod mTel Zalisxmevas mimarTeT.

magram, Tu reportiori, romelic RonisZiebas aSuqebs, dawers, rom Tqvens mier

wamoTqmuli sityva srulebiTac ar iyo STamagonebeli, arc ki ifiqroT, rom igi Seicvlis

Tavis azrs mxolod imitom, rom Tqven statia ar mogewonaT.

6. gauadvileT reportiorebs muSaoba.

reportiorebi yovelTvis Zalian dakavebulni arian. movlenebi, romlebSic Tqven

monawileobT, SeiZleba iyos erT-erTi im movlenaTa Soris, romlebsac isini dRis

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ganmavlobaSi aSuqeben. Tqven gazrdiT sakuTar Sanss, rom gamoCndeT presis furclebze,

Tu ise imoqmedebT, rom Tqveni RonisZiebis gaSuqeba reportiorisaTvis ioli aRmoCndes.

magaliTad, Tu pres-relizSi ar migiTiTebiaT sakontaqto telefonis nomeri, xolo

reportiors gauCnda SekiTxvebi, nu geqnebaT imedi, rom igi dros daxarjavs Tqveni

telefonis nomris mosaZieblad. reportiori ufro sxva iseTi movlenis Sesaxeb dawers,

romlis gaSuqebac misTvis ufro xelmisawvdomi iqneba, da nagvis yuTSi moisvris Tqvens

pres-relizs.

Tqven SegiZliaT daxmareba gauwioT reportiorebs, Tu moamaragebT axal ambebSi gaSuqebis

Rirsi informaciiT da SeZlebisdagvarad gauadvilebT maT Tqveni RonisZiebis gaSuqebas.

hkiTxeT Jurnalistebs, Tu ris Sesaxeb surT maT statiis dawera, da mieciT maT is, risi

miRebac undaT. amasTan, yovelTvis gaxsovdeT, rom efeqturi masalis ZiebaSi,

reportiorebi sruli mzadyofniT gamoiyeneben informacias Tqveni kampaniis Sesaxeb, imis

miuxedavad, xelsayreli iqneba Tu ara es TqvenTvis.

7. daamyareT kargi urTierTobebi adgilobriv JurnalistebTan

urTierTobaTa srulyofa mudmivi procesia. adgilobriv presasTan urTierTobebis

gansamtkiceblad, SeecadeT SeasruloT Semdegi:

• estumreT reportiorebs samuSao adgilze. Tu Tqven adgilobrivi presis ofisis

maxloblad imyofebiT, ubralod SeiareT iq, Tundac misalmebis mizniT.

• pirveli Sexvedris dros, yovelTvis gadaeciT reportiorebs masalaTa kompleqti

presisaTvis, Tu es jer kidev ar gagikeTebiT.

• moiqeciT ise, rom reportiorTan pirveli viziti ar iqces ukanasknelad.

daukavSirdiT xolme mas telefoniT, raTa SeinarCunoT kontaqti.

• aucileblad acnobeT reportiors, Tu Tqveni azriT, rodis moamzada man Zalian kargi

masala. Cven yovelTvis xalisianad vakritikebT masalebs, romlebic Cveni azriT,

susti gamovida, magram Zalzed iSviaTad vpoulobT dros, rom SevaqoT namdvilad

kargi masalebi.

ra unda movimoqmedoT, rodesac presis mxridan reagireba negatiuria?

SesaZloa, periodulad SegeqmnaT STabeWdileba, rom presa araa samarTliani Tqvens mimarT.

aseT SemTxvevebSi, pirvel yovlisa, SeCerdiT da mSvidad gaaanalizeT, es namdvilad asea

Tu Tqven ubralod, Zalzed emociurad reagirebT am ambavze? rogori xangrZlivad moqmedi

Sedegebi SeiZleba moitanos ama Tu im masalam? SesaZlebelia Tu ara ise moxdes, rom

Sedegebi ufro naklebad seriozuli aRmoCndes imasTan SedarebiT, rasac presasTan Tqveni

konfliqti gamoiwvevs, da rogori iqneba JurnalistTa mxridan Tqvendami gamovlenili

mtruli damokidebulebis Sedegebi aseT SemTxvevaSi?

Tu TqvenTvis cxadi gaxdeba, rom presis midgoma arasamarTliania, SeecadeT miiRoT erT-

erTi qvemoT CamoTvlili zoma:

1. daurekeT Jurnalists da auxseniT Tqveni pozicia. SesaZloa, rom igi Seecados am

sakiTxis gadaWras.

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2. miswereT mkafio, gamomsaxveli formis werili reportiors an axali ambebis

ganyofilebis redaqtors masalaSi arsebuli uzustobebis miiTebiT. werils daurTeT

sinamdvileSi arsebuli faqtebis mokle anotacia. araa sasurveli, rom erT-dRian

masalas sicocxle gauxangrZlivoT~, da amiT mas Zalzed didi mniSvneloba mivaniWoT

an Zalze emociuri reagirebiT vupasuxoT.

3. arasodes ar moiTxovoT uaryofa, ubralod, iTxoveT, rom masalaSi Setanili iqnas

Sesworebebi.

4. Tu Tqven pasuxs werT redaqtoris svetSi gamoqveynebul masalaze, iTxoveT, rom

mogcen sapasuxo statiis gamoqveynebis saSualeba.

Tu cxadi xdeba, rom romelime Jurnalisti aSkarad Tqvens winaaRmdegaa ganwyobili,

nu SeecdebiT masTan urTierTobis garkvevas pirvelive masalis gamoqveynebisTanave.

yovelnairad SeecadeT, rom moamzadoT sakmarisi raodenobis faqtebi da mxolod amis

Semdeg iTxoveT, rom mogcen aseT JurnalistTan pirispir gasaubrebis saSualeba.

mxolod mas Semdeg, rodesac mimarTavT yvela zemoCamoTvlil zomas, sakiTxi daayeneT

gazeTis redaqtorTan.

daixsomeT: JurnalistebTan Tqveni muSaobis efeqtianoba arasodes ar efuZneba presis

mxridan Tavdasxmebis brwyinvaled mogeriebas. piriqiT, muSaobis efeqturoba izomeba

Tqveni unariT, rom daimsaxuroT presis pativiscema da iseTi Tvisebebis gamovleniT,

rogoricaa patiosneba da samarTlianoba. am miznebis miRweva met dividendebs mogitanT

presaSi Tqveni saarCevno kampaniis dadebiTad gaSuqebis kuTxiT.

rogor uzrunvelvyoT RonisZiebis gaSuqeba gazeTebSi?

adgilobrivi movlenebis Sesaxeb Tqveni poziciis gamoxatvis mizniT, pres-relizebis

momzadebasa da pres-konferenciebis gamarTvasTan erTad, SeecadeT, rom SeasruloT

Semdegi:

1. konkretul sarCevno olqSi mogzaurobisas, ewvieT adgilobriv gazeTebs.

darwmundiT, rom gaqvT yvela im gazeTis zusti da sruli CamonTvali redaqtorebis

gvarebisa da TioToeuli sakorespondento punqtis reportiorebis miTiTebiT, romlebic

aSuqeben movlenebs mocemul saarCevno olqSi.

Tqveni kampaniis gaSuqebas mniSvnelovnad gaaumjobesebs masmediis warmomadgenlebTan

piradi kontaqtebis damyareba kampaniis sawyis etapebze. xSiria SemTxvevebi, rodesac

mciretiraJiani yoveldRiuri gazeTebi soflad an qalaqgare raionebSi gamomavali

yovelkvireuli gazeTebis reportiorebi an redaqtorebi Tqvens vizits imave dRes

aSuqeben.

TqvenTvis sasurveli olqis gazeTis redaqciaSi winaswar darekeT, raTa gansazRvroT

maTTvis xelsayreli dro Tqveni vizitisaTvis.

amasTanave, Tu Tqven jer ar gadagiciaT maTTvis masalaTa kompleqti, SegiZliaT es

gakeToT vizitis dros.

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2. daurekeT reportiorebs da iyaviT maTTan kontaqtSi.

reportiorebTan megobruli urTierTobebis ganviTareba mniSvnelovnad gaaumjobesebs

Tqveni kampaniis presaSi gaSuqebas. ufro metic, politikur sakiTxebSi Caxeduli

Jurnalistebi SesaZloa Rirebul sainormacio wyaros warmoadgendnen TqvenTvis imis

Sesaxeb, Tu riTaa dasaqmebuli Tqveni oponenti.

3. axali pres-relizi moamzadeT Tqveni yoveli mniSvnelovani gamoslis an sajaro

gancxadebis Semdeg

farTod cnobili klubis (magaliTad, `rotari-klubis~) an sxva cnobili sazogadoebrivi

organizaciis 25 wevris winaSe warmoTqmuli Tqveni sityva SeiZleba im siaxled iqces,

romelsac 10000 adamiani gaecnoba.

ecadeT, rom Tqveni gamosvla maqsimalurad iyos orientirebuli im auditoriaze,

romelsac mimarTavT:Tu Tqven sityviT gamodixarT moxucebulTa saxlSi mcxovrebTa

winaSe, isaubreT ufrosi Taobis problemebze.

4. daniSneT sakonsultacio komitetebi.

organizeba gauwieT iseTi komitetebis Seqmnas, romlebic kvalificiur konsultaciebs

gagiweven Tqvens olqTan dakavSirebul mniSvnelovan sakiTxebze, rogoricaa magaliTad

mcire biznesis ganviTarebis, veteranTa, jandacvis, dasaqmebis, ekonomikuri ganviTarebis,

maswavleblebis, fermerebis problemebi da a.S.

gamouSviT pres-relizebi, sainformacio cnobebi sakonsultacio komitetebis Seqmnis

Sesaxeb. mas Semdeg, rodesac TiToeuli jgufi moamzadebs sakuTar rekomendaciebs im

politikis Sesaxeb, romlis gatarebac Tqven aucileblad gindaT, saswrafod moamzadeT

pres-relizi, sadac unda aRiniSnos, Tu rogor apirebT miRebuli rekomendaciebis

xorcSesxmas cxovrebaSi.

5. miuTiTeT TiToeul olqSi saarCevno kampaniis xelmZRvanelisa da kandidatis

mxardamWeri komitetebis Tavmjdomareebis gvarebi

gaavrceleT pres-relizi, romelSic miTiTebuli iqneba TiToeul olqSi saarCevno

kampaniis xelmZRvanelisa da kandidatis mxardamWeri komitetebis Tavmjdomareebis gvarebi.

amasTanave, aucilebelia, rom specialuri relizebi daegzavnoT adgilobriv gazeTebs

zemoaRniSnul pirTa sacxovrebeli adglebis mixedviT. kvlav gavimeorebT, rom

adgilobrivi gazeTebi praqtikulad, yovelTvis aqveyneben aseT gancxadebebs.

6. gaavrceleT Tqveni kampaniis farglebSi dagegmili RonisZiebebis yovelkvireuli

ganrigi

fostiT an faqsiT yovelkvireuli ganrigebis gavrceleba or mizans emsaxureba:1)

miuTiTebs, rom Tqveni saarCevno kampaniis farglebSi mravali RonisZieba tardeba; da 2)

exmareba reportiorebs, rom erTi kviriT adre dagegmon TavianTi samuSao. amasTan,

ganrigSi unda SeitanoT mxolod is RonisZiebebi, romelTa gaSuqebac gsurT: sityviT

gamosvlebi, mimarTva moxucebulTa saxlis mcxovrebTaTvis, skolebSi da a.S. aseT

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ganrigSi ar SeitanoT piradi Sexvedrebi Tqveni kampaniisaTvis dasaqmebul xalxTan,

ZiriTad sponsorebTan, da sxv.

Tu Tqveni kampania iTvaliswinebs gansakuTrebuli mniSvnelobis RonisZiebis mowyobas,

maSin daagzavneT specialuri Setyobinebebi, Semdeg ki, RonisZiebamde erTi dRiT adre,

telefoniT daadastureT misi Catarebis Sesaxeb.

7. dagegmeT Sexvedrebi saredaqcio kolegiebTan

masobrivi sainformacio saSualebebis siis Sedgenisas gaarkvieT, mxars uWers Tu ara esa

Tu is gazeTi romelime kandidats im donis postze, romelzedac Tqven acxadebT

pretenzias. Tu es asea, dagegmeT am gazeTis saredaqcio kolegiasTan Sexvedra piradad,

saerTo arCevnebamde ramdenime kviriT adre.

iyaviT mzad, raTa upasuxoT rTul SekiTxvebs Tqveni poziciis Sesaxeb rig aqtualur

TemebTan dakavSirebiT da agreTve imis Sesaxeb, Tu ratom SegiZliaT winasarCevno

kampaniaSi gamarjvebis mopoveba. saredaqcio kolegiebTan Sexvedrebma SesaZloa saskolo

gamocdebic ki mogagonoT.

gazeTis politikuri orientaciidan gamomdinare, is kandidatebi, romlebic meored iyrian

kenWs arCevnebSi, xSirad avtomaturadac iReben mis mxardaWeras, Tuki aseTma kandidatebma

ar gamoavlines uunaroba Tanamdebaze yofnisas. magram, zogierTi gazeTi albaT daiwyebs

Tqveni kampaniis Rirsebebis ganxilvas. Tqven SegiZliaT sakuTari sareklamo miznebisaTvis

gamoiyenoT saredaqcio statiis is ori an sami abzaci, romlebSic dadebiTadaa

daxasiaTebuli Tqveni kandidatura, radgan tradiciulad, saredaqcio statiebi, mravali

amomrCevlisaTvis informaciis saimedo wyaros warmoadgens.

8. Tqveni fotosuraTebi daagzavneT ubralo da mokle ganmartebebiT: vinaa masze

gamosaxuli, sad da ra mizniTaa isini gadaRebuli.

yovelkvireuli da mciretiraJiani yoveldRiuri gazeTebi xSirad beWdaven fotoebs,

romlebzedac aRbeWdili xarT Tqveni saarCevno kampaniis xelmZRvanelTan, olqebSi

komitetebis TavmjdomareebTan, sakonsultacio komitetebis wevrebTan da sxva pirebTan

erTad. ramdenadac es SesaZlebelia, fotoebi daagzavneT pres-relizebTan erTad,

romlebSic miTiTebuli unda iyos maTi daniSnuleba.

waradgineT fotoebi, sadac aRbeWdili xarT Tqveni kampaniis mxardamWer politikur

liderebTan erTad.

Zalze mniSvnelovania drois faqtori:erTi kviris win gadaRebuli fotosuraTi,

dReisaTvis ukve kargavs siaxles da mniSvnelobas. gamoiyeneT Sav-TeTri fotoebi, radgan

gazeTebSi feradi fotoebis reproduqciis xarisxi Zalian dabalia. aravis ar SeuZlia ise

swrafad aTqmevnos redaqtors uari Tqveni masalis gamoqveynebaze, rogorc cudi xarisxis

fotosuraTs.

9. mza masalebi gamosaqveyneblad gaagzavneT yovelkvireul rubrikebSi da `saredaqcio

werilebis~ ganyofilebebSi.

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yovelkvireuli Tematuri rubrikebi da saredaqco statiebi SesaniSnavi instrumentia

amomrCevelTa didi jgufebis yuradRebis misaqcevad, radgan, rogorc wesi, is adamianebi,

romlebic arCevnebze xmis misacemad midian, kiTxuloben saredaqcio werilebs.

didad savaraudoa, rom gazeTebis umetesoba gamoaqveynebs Tqvens saredaqcio statias, uki

igi aqtualur Temas eZRvneba, miuxedavad imisa, Tqveni metoqe kandidatis mieraa igi

gagzavnili Tu im piris mier, visac saarCevno posti ukavia.

aqvs Tu ara azri redaqciaSi werilebis gagzavnis programis SemuSavebas?

mTavari redaqtorisaTvis gasagzavni werilebis koordinaciis programa, romelsac am

mizniT specialurad daniSnuli piri uxelmZRvanelebs, SesaZloa kidev erT efeqtur

saSualebad iqces Tqveni Tvalsazrisis sazogadoebamde dasayvanad.

daicaviT Semdegi ZiriTadi wesebi:

1. TiToeuli werili mxolod erT Temas unda mieZRvnas.

mTavari redaqtorisadmi gagzavnili werilebi, rogorc wesi, eqvemdebareba saredaqco

Casworebebs. daiwyeT mokle, martivi salaparako eniT dawerili weriliT, raTa

maqsimalurad Semcirdes saredaqcio Casworebebis raodenoba.

2. gamoiyeneT faqtobrivi masala

Tqven aamaRlebT sakuTari masalebisadmi ndobas, Tu gancxadebebs gaamagrebT faqtebiT.

magaliTad: kandidatma salma xeli Seuwyo Cvens raionSi 235 axali samuSao adgilis

Seqmnas SarSan, rodesac senatSi mxari dauWira kanonproeqts `axali adgilebi Cveni

mSobliuri qalaqisaTvis~. swored amitom vapireb, rom xma mivce mas, radgan igi Cvenze

zrunavs.

3. Tqveni sawinaaRmdego arc erTi masala, saredaqcio statia an sxva gamosvla ar

datovoT reagirebis gareSe.

Tqvenma momxreebma gazeTSi unda dabeWdon Tqveni mxardasaWeri masala, da ganmarton an

Seasworon TqvenTvis potenciurad wamgebiani informacia. gaxsovdeT, arsebobs odiTganve

Camoyalibebuli Tvalsazrisi, rom gazeTSi gamoqveynebuli masalebi sinamdviles Seefereba.

am mxriv, Zalzed mniSvnelovania Tqveni momxreebis piradi dasturebi.

4. arasodes ar gaxadoT dacinvis sagnad Tqveni mowinaaRmdegis piradi Tvisebebi.

araferi ise ar uwyobs xels ndobis dakargvas, rogorc emociuri Seuracxyofa.

ra unda vakeToT . . .

1. naTlad warmoidgineT, ratom eswrafviT arCevas im Tanamdebobaze, romlisTvisac

ibrZviT, rogor apirebT gamarjvebas da ratom unda mogcen xmebi amomrCevlebma. Tu

ver miiRebT garkveul pasuxs am ZiriTad kiTxvebze, Tqvens kampanias didi problemebi

Seeqmneba.

2. moamzadeT istoria Tqveni cxovrebiseuli gzis Sesaxeb.

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(es unda iyos TxrobiT formaSi dawerili vrceli biografia, romelSic gaSuqdeba

Tqveni namoqmedari da miRwevebi, miznebi da cxovrebiseuli faseulobani). es masala

gamoiyeneT Tqveni mokle biografiis safuZvlad, sajaro gancxadebrebisa da Tqveni

kampaniis masalebSi Sesatanad.

3. kargad unda erkveodeT mimdinare ambebis nakadSi.

gaarkvieT, ra surT redaqtorebs da mieciT maT is, rac undaT. iyaviT zusti,

operatiuli, da azrebi gamoxateT ise, rom SesaZlebeli iyos maTi citireba.

4. msjelobisas daeyrdeniT faqtebs. arafrismTqmeli gancxadebebi presisTvis saintereso

ar aris.

5. Tqveni pres-relizebi profesionalurad unda iyos Sedgenili.

pres-relizebisTvis gamoiyeneT ubralo, TeTr sabeWd qaRaldze Sesrulebuli,

informaciulad datvirTuli blankebi. pres-relizebis moculoba ar unda

aRematebodes erT nabeWd gverds. masalaTa miwodeba aqtiurad unda ganxorcieldes.

6. Tqveni gancxadebebi da kiTxvebze pasuxebi unda iyos mokle da sagnis arsis Sesaxeb.

radio- da telesadgurebis umetesoba iyenebs 30-wamiani xmovani rgolebis sistemas.

winaswar moamzadeT pasuxebi iseT kiTxvebze, romlebsac yvelaze xSirad iZlevian.

7. iazrovneT warmosaxviTad. Tqven SeZlebT presaSi farTod gaSuqebis uzrunvelyofas,

Tu ifiqrebT saintereso ukana xedis Seqmnis Sesaxeb. sabinao mSeneblobis

problemebisadmi miZRvnili pres-konferencia sanaxaobrivad ufro mimzidveli iqneba,

Tu igi Catardeba samSeneblo moednis fonze, da ara sastumros podiumze.

8. nu gadauxvevT Tqveni saarCevno kampaniis ZiriTadi lozungebidan. Tu reportiori

dagisvamT SekiTxvas sxva Temaze, SeecadeT ise upasuxoT, rom daubrundeT im Temas,

romelic Tqvens leitmotivs warmoadgens.

9. pres-relizebi da radio-gamosvlebi moamzadeT TiToeuli iseTi RonisZiebis Semdeg,

romelic imsaxurebs axal ambebSi moxvedras. popularuli sazogadoebrivi

organizaciis `laionz qlab~-is 30 wevris winaSe warmoTqmuli sityva SeiZleba iseT

gamosvlad iqces, romelsac 10000 adamiani mousmens.

10. erTmaneTTan daakavSireT presaSi fasiani da ufaso reklamebis SesaZleblobebi.

gaaZliereT Tqveni kampaniis lozungebis propagandistuli zemoqmedeba pres-relizebSi,

gamosvlebsa da gagzavnil masalebSi maTi ganmeorebis meSveobiT. Tqven amomrCevelTa

ufro met xmebs miiRebT, rodesac isini waikiTxaven statias Tqveni programis -

`danaSaulTan brZolis xuTi nabiji~ - Sesaxeb, moismenen mis Sesaxeb radioTi,

naxaven televiziiT axali ambebis eqvs-saaTian gadacemaSi da fostiT miiReben werils

am programis Sesaxeb detaluri ganmartebebiT.

. . . da ra ar unda gavakeToT

1. ar isaubroT reportiorTan imaze, ris Sesaxebac ar gsurT, rom gazeTSi waikiTxoT.

Tu faqti sakmarisad `cxel-cxelia~, Tqvens SeniSvnas, rom masala ar gaxlavT

presisaTvis gankuTvnili, aravin gaixsenebs.

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2. biografiis dawerisas nu gaazviadebT Tqvens warmatebebs. saarCevno kampaniis mizniT

dawerili Tqveni biografiis teqstis yoveli striqoni unda Seicavdes simarTles,

simarTles da arafers simarTlis garda. Tu es ase ar aris, Tqven didi problemebis

winaSe aRmoCndebiT.

3. nu gaukeTebT ignorirebas masobriv sainformacio saSualebebs. gaatareT dro

reportiorebTan, gansakuTrebiT ki maTTan, romlebic yovelkvirul gamocemebSi

muSaoben. (Tqveni kampania mimarTuli unda iyos iqiT, rom reportiorebs Sroma

Seumsubuqdes). gamoCndiT `Toq-Sou~ radio-programebSi, gamodiT sityviT pirdapir

eTerSi. yovelTvis gaxsovdeT, rom siCume sulac ar aris oqro, Tu Tqven kandidati

brZandebiT.

4. nu CaTvliT Tavs valdebulad, rom upasuxoT Junalistis mier dasmul nebismier

SekiTxvas. gaxsovdeT, rom pasuxebi dakavSirebuli unda iyos Tqveni kampaniis ZiriTad

lozungTan. mTavari wesi aseTia: Jurnalists SeuZlia mogceT nebismieri SekiTxva,

rasac igi moisurvebs; Tqven ki SegiZliaT upasuxoT nebismier Sekixvas, romelzedac

isurvebT pasuxis gacemas.

5. arasodes ar TqvaT cudi presis warmomadgenlebis Sesaxeb. Tu Jurnalisti mudmivad

avlens negatiur damokidebulebas Tqvens mimarT, nu mosTxovT mas pasuxs da nu

daadanaSaulebT. iTxoveT, rom mogeceT sakiTxis garkvevis SesaZlebloba masTan an

redaqtorTan. daixsomeT mkacri wesi: nu SeedavebiT maT, vinc qaRalds tonobiT

yidulobs, melans ki - kasrebiT.

6. nu ecdebiT blefobas pasuxis gacemisas. Tu kiTxvaze pasuxi ar gagaCniaT, reportiors

dapirdiT, rom daukavSirdebiT mogvianebiT, rodesac geqnebaT misTvis saintereso

informacia.

7. arasodes ar CaicvaT naxatebiani, zolebiani an ujredebiani pijaki televiziiT

gamosvlisas. isargebleT muqi tonebiT, magaliTad muqi-lurjiT an nacrisferiT.

mamakacebs ar SeSveniT myvirala feris halstuxebi, qalebisaTvis ki rekomendirebuli

ar aris zedmeti kosmetika.

8. nu dagegmavT jgufuri pres-konferenciebis Catarebas. Tqven ver SeZlebT Zlieri

STabeWdilebis moxdenas, mogiwevT sxvas gaunawiloT sofitebis sinaTle. Tu apirebT

eqspertebis an cnobili personebis mowvevas pres-konferenciaze, Tqvens mxardasaWerad,

winaswar gaafrTxileT reportiorebi, rom maT SeeZlebaT SekiTxvebi dausvan aseT

pirebs pres-konferenciis dasrulebis Semdeg.

9. nu geqnebaT `iqneb gamimarTlos~ imedi pres-konferenciaze an sityviT gamosvlisas.

moemzadeT winaswar da yovelTvis Tan iqonieT gancxadebis teqsti JurnalistebisaTvis

dasarigeblad.

10. nu ecdebiT, rom presas miawodoT iseTi masala, romelic, imTaviTve cxadia, rom ar

iqneba gamoyenebuli. Tu Zalze xSirad daiyvirebT `gangaSia!~ da ar geqnebaT saamiso

mizezi, Tqven ubralod, arc ki SegamCneven.

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RonisZiebebi, romlebic xels uwyoben winasaarCevno kampaniis ufasod gaSuqebas masobrivi

informaciis saSualebebSi

1. yovelkvireulad gaugzavneT Tqveni olqis masobriv sainformacio saSualebebs

Setyobinebebi im RonisZiebebis Sesaxeb, romlebsac kviris ganmavlobaSi Caatarebs

kandidati. amasTan, aucileblad daixsomeT, rom kandidatis monawileobiT gamarTuli

RonisZiebebi namdvilad saintereso unda iyos presisaTvis.

2. winasaarCevno kampaniis daskvniTi periodis dResaswaulebi da sxva sazogadoebrivi

movlenebi gamoiyeneT imisaTvis, rom maT daamTxvioT Tqveni pres-konferenciebi da

presisaTvis gakeTebuli gancxadebebi.

3. presis warmomadgenlebi moiwvieT yvela RonisZiebaze, romlebzec dagegmilia

kandidatis monawileoba.

4. SeiswavleT amomrCevelTa azri im problemebis Sesaxeb, romlebic Tqveni kampaniis

safuZvels warmoadgens. aseTi gamokvlvebis Catareba mizanSewonilia sazogadoebrivi

azris araoficialuri gamokiTxvis formiT, fostis meSveobiT an amomrCevelTa binebSi

stumrobis gziT. gamoaqveyneT am gamokvlevebis Sedegebi, Tuki es pasuxobs Tqveni

winasaarCevno kampaniis interesebs.

5. moawyeT sazogadoebrivi forumebi an saqalaqo Sekrebebi. aseTi RonisZiebebi miZRvnili

unda iyos erTi konkretuli Temisadmi da unda Catardes winaswar dadgenil raionSi.

6. organizeba gauwieT maRalCinosan pirTa stumrobas kandidatis mxardaWerisa da im

problemaTa gacnobis mizniT, romelTa winaSec imyofeba Tqveni olqi. gamouSviT pres-

relizebi aseTi vizitebis win, maT procesSi da dasrulebis Semdeg.

7. audiomasalebi radioprogramebisaTvis. gamomdinare iqidan, rom radioSi axal ambebs

mxolod ramdenime wuTi eTmoba, audiomasalebis xangrZlivobam ar unda gadaametos 30

wams.

adgilobrivi radiokompaniebi xSirad iCenen did interess raionSi mimdinare

movlenebis mimarT da amdenad, SesaZloa, rom isini dainteresdnen zemoaRniSnuli

formiT miwodebuli masalebiTac.

arCevnebis moaxloebasTan erTad, audiomasalebi sul ufro da ufro aqtiurad unda

iqnes gamoyenebuli, radgan masobrivi sainformacio saSualebebi cdiloben meti

informacia gadascen drois sagrZnobi deficitis pirobebSi. audiomasalebi mzaddeba

dauyovnebliv, pres-konferenciaze gakeTebuli mniSvnelovani gancxadebis kvaldakval.

es masalebi SesaZloa Catarebuli pres-konferenciis Sesaxeb SetyobinebasTan erTad

gaegzavnos im radiokompaniebs, romelTa warmomadgenlebic ar Rebulobdnen

monawileobas RonisZiebaSi.

kariIX. muSaoba arCevnebis dRes

1. arCevnebis dRis momzadebis RonisZiebebi

arCevnebis dRe - aris kandidatisa da misi gundis muSaobis Sedegebis Sejamebis dRe.

ar unda dagaviwydeT, rom arCevnebi mTavrdeba saarCevno ubnebis daxurvisas, da ara

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gaxsnisas. arCevnebSi, rodesac orive kandidats gamarjvebis daaxloebiT erTnairi

Sansebi aqvT, imarjvebs is, romelic met aqtiurobas gamoiCens arCevnebis dRes.

arCevnebis Sesaxeb kanoni krZalavs saagitacio RonisZiebebis gamarTvas uSualod

arCevnebis wina dRes. kanonmdeblobaSi Setanili bolo cvlilebebi aseve krZalaven

arCevnebSi monawileobis mowodebebs arCevnebis dRes. amitom, ruseTis kanonmdeblobaSi

Setanili cvlilebebis Tanaxmad, eleqtoratis mobilizaciis yvela programa unda

dasruldes arCevnebamde sami dRiT adre.

aseT situaciaSi kampaniis iuristi-mrCeveli valdebulia, arCevnebis Sesaxeb kanonis

safuZvelze gadawyvitos, Tu romeli qmedebebi ewinaaRmdegeba kanons. qvemoT

moyvanilia magaliTebi ramdenime RonisZiebis Sesaxeb, romelTa Catarebac nebadarTulia

arCevnebis dRes.

kanonierebis dacvis kontroli saarCevno ubnebSi. aseTi RonisZieba saSualebas iZleva

gamovavlinoT nebismieri kanondarRveva. amave dros, es RonisZieba warmoadgens

Semakavebel faqtors aseTi maqinaciebis moyvarulTa mimarT. politikuri partiebis

wevrebs SeuZliaT damkvirveblebis an saarCevno komisiis wevrTa saxiT imyofebodnen

saarCevno ubnebSi. uSualod akvirdebian ra xmis micemis process, maT SeuZliaT

saarCevno kampaniis xelmZRvnelebs gaugzavnon cnobebi arCevnebis Sedegebis Sesaxeb.

saarCevno kampaniebSi, romlebSic verc erTi kandidati ver moipovebs gadamwyvet

upiratesobas, gamarjvebuli da damarcxebuli vlindeba arCevnebis dRes. arCevnebis

dRes Catarebuli RonisZiebebi amomrCevelTan muSaobis programis umniSvnelovanes

nawils warmoadgens.

arCevnebis dRis RonisZiebebis momzadebisas, unda gadaiWras mTeli rigi amocanebi:

1. saarCevno kampaniis dros Catarebul amomrCevelTa gamokiTxvis Sedegebze

dayrdnobiT, gaanawileT Tqveni olqis yvela saarCevno ubani maTi mniSvnelobis

xarisxis mixedviT. ZiriTadi Zalisxmeva mimarTeT im raionebisaken, sadac bevri

mxardamWeri gyavT. mniSvnelobis xarisxiT momdevno adgilzea is raionebi, sadac

Tqveni kandidati popularulia, magram gamokiTxvisas bevrma amomrCevelma

calsaxad ver upasuxa, Tu romel kandidats mianiWebs upiratesobas.

saarCevno ubnebis prioritetulobis gansazRvris Semdeg, gadawyviteT, Tu rogori

materialur-teqnikuri uzrunvelyofa gWirdebaT. SeiZleba ise moxdes, rom

materialur-teqnikuri resursebis naklebobam prioritetuli mimarTulebebis

raodenoba Secvalos. Tu Tqven gyavT ramdenime kandidati, maSin garda saarCevno

olqebis prioritetulobisa, mogiwevT, rom SeafasoT TiToeuli kandidatis

warmatebis Sansebi, raTa Tqveni mwiri resursebi mimarToT im kandidatis

mxardasaWerad, romelsac realurad SeuZlia gamarjvebis mopoveba.

2. mas Semdeg, rodesac ganisazRvreba is saarCevno ubnebi da raionebi, romelTa

mimarTac apirebT Zalisxmevis mimarTvas, Tqven unda gaTvaloT, ramdeni adamiani

dagWirdebaT imisaTvis, rom warmarToT saqmianobebi yvela ubansa da raionSi.

3. amomrCevelTa gamokiTxvis Sedegad mopovebuli informaciis safuZvelze moamzadeT

`Semovlis furclebi~ TiToeuli raionisaTvis. SegaxsenebT, rom `moqalaqeTa

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saarCevno uflebebis garantiebis~ Sesaxeb kanonSi Setanili cvlilebebis Tanaxmad,

aRniSnuli Semovla raionebSi unda dasruldes arCevnebamde sami dRiT adre.

4. aucilebeli informacia dabeWdeT da daurigeT im xalxs, vinc amomrCevlebs

Sexvdeba. Tqveni aqtivistebi ufro energiulad daiwyeben saqmianobas, Tu

dainaxaven, rom Tqven yvelaferi mofiqrebuli gaqvT da maTTvis yvelaferi mzadaa.

winaaRmdeg SemTxvevaSi maT SeeqmnebaT STabeWdileba, rom uqmad kargaven dros, da

SeiZleba aRarc SemogTavazon daxmareba, rodesac is dagWirdebaT.

mizanSewonilia, rom agitatoris kompleqtSi Sevides Semdegi sagnebi:

• Semosavleli raionis ruqa;

• samkerde niSani an sxva ganmasxvavebeli niSani, romelic daadasturebs

mflobelis mikuTvnebas konkretuli politikuri partiisadmi;

• mokle scenari an sasaubro kiTxvebis CamonaTvali, agreTve CamonaTvali, Tu

risi gakeTeba an Tqma ar SeiZleba;

• gasavrcelebeli propagandistuli masalebi kandidatisa da partiis Sesaxeb.

Tu gasavrcelebeli masalebi sakmarisi raodenobiT ar gaqvT, maSin, ukidures

SemTxvevaSi, aucilebelia, rom TiTo egzemplari mainc misceT TiToeul

agitators, raTa maT SeZlon informaciis miReba kandidatis Sesaxeb da kiTxvebze

pasuxebis gacema. Tvalyuri adevneT, rom arCevnebs dRes partiis Stab-binaSi ar

darCes propagandistuli literatura, radgan igi aq ukve aRaravis gamoadgeba;

agreTve informacia xmis micemis adgilisa da proceduris Sesaxeb.

5. CaatareT mosamzadebeli mecadineoba aqtivistebTan da daurigeT maT zemoT

CamoTvlili masalebi. imisaTvis, rom aqtivistebma ukeT gaigon TavianTi amocana,

SeiZleba moawyoT TamaSi, romlisc drosac gamocdiT SemoTavazebul scenars.

SeecadeT, rom kandidati ewvios mosamzadebel mecadineobas da piradad uTxras

nebayoflobiT mxardamWerebs, Tu raoden mniSvnelovania maTi Zalisxmeva mTeli

kampanisaTvis.

aqtivistebs unda auxsnaT, rom arCevnebis dRes, ZiriTadad, kandidatis

mxardamWerTa aqtivizacia da mobilizaciaa saWiro, da ara amomrCevelTa Segonebebi

da darwmuneba, rac periodulad, amomrCevelTa ganwyobilebis gaTvaliswinebiT

unda ganxorcieldes.

2. kanonierebis dacvis kontroli saarCevno ubnebSi.

saarCevno ubnebSi kanonierebis dacvis kontroli aucilebelia imisaTvis, rom

realurad gamarjvebul kandidats gamarjveba sxvam ar `moparos~. aseTi kontrolis

arsebobis pirobebSi, amomrCeveli darwmunebuli iqneba arCevnebis samarTlianobaSi da

igrZnobs masi monawileobis mniSvnelobas. aucileblad SeaswavleT nebayoflobiT

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damkvirveblebs, rom amoicnon is darRvevebi, romlebic yvelaze xSiria saarCevno

ubnebSi.

ukanono daxmareba. brma, invalidi an uwignuri amomrCevlisaTvis daxmarebis gawevis

sababiT, saarCevno komisiis wevri aseT amomrCevels acilebs saarCevno kabinaSi da

faqtiurad, aseTi amomrCevlis nacvlad iRebs gadawyvetilebas, Tu romel kaandidats

unda dauWiros mxari.

xmis micema sxvisi dokumentebiT. amomrCeveli modis Tavisi naTesavebisa da nacnobebis

pasportebiT da cdilobs, rom maT magivrad misces xma.

arakanonieri agitacia. saarCevno kanonmdebloba krZalavs agitaciis Catarebas

arCevnebis dRes da saarCevno ubnebis teritoriaze. aseT qmedebas miekuTvneba

arCevnebisadmi miZRvnili niSnebis tareba, propagandistuli literaturis gavrceleba,

plakatebis gamokvra, amomrCevlis darwmuneba an gadarwmuneba.

siyalbe xmebis daTvlisas. saarCevno komisiis wevrebi arasworad warmarTaven xmebis

dTvlis process, baTilad acxadeben namdvil biuletenebs, daTvlisas amateben yalb

biuletenebs, an centralur saarCevno komisias ugzavnian gayalbebul monacemebs.

ukanono monawileoba arCevnebSi. xmis misacemad daSveba pirovnebis Semowmebis gareSe,

Tu igi saTanadod araa registrirebuli.

mosyidva. amomrCevlis mosyidva politikuri moRvaweebis mier, fuliT an proteqciis

da sxva samsaxuris gawevis dapirebiT.

daSineba. amomrCevlis daSineba pensiis, samuSaos dakargviT, fizikuri SeuracxyofiT an

saxlis darbeviT, Tu igi uars ganacxadebs, rom misces xma konkretul kandidats.

xmis micema jaWvurad. saarCevno ubnis gaxsnisas amomrCeveli ubanSi Sedis ukve

gamzadebuli biuleteniT. CauSvebs ra urnaSi mza biuletens, mas saarCevno ubnidan

gareT gamoaqvs sufTa biuleteni, romelsac Sesavsebad gadascems sxva amomrCevels.

efeqturobis miRwevis mizniT, aucilebelia SemuSavdes saarCevno ubnebSi kanonierebis

dacvis kontrolis programa arCevnebis Sesaxeb moqmedi kanonmdeblobisa da dadgenili

procedurebis gaTvaliswinebiT. amaTanave, arsebobs rigi universaluri

rekomendaciebisa, romlebic miesadageba nebismier arCevnebs.

1. aucileblad unda daigegmos da gatardes kanonierebis dacvis kontrolis

RonisZiebebi arCevnebis dawyebamde. kanoni politikur partiebs uflebas aniWebs,

rom TiToul saarCevn ubanSi hyavdes erTi an meti warmomadgeneli kanonierebis

dacvis kontrolis mizniT. kanoniT daSvebulia agreTve damoukidebeli

damkvirveblebis yofna saarCevno ubnebSi.

2. damkvirveblebi aucileblad unda iyvnen garkveulni sxvadasxva darRvevebis

amocnobaSi. damkvirveblebma unda miiRon arCevnebis Sesaxeb kanonis aslebi, unda

icnobdnen mis debulebebs da am kanonidan gamomdinare TavianT ufleba-movaleobebs.

3. msgavsad imisa, Tu rogor ganisazRvreba prioritetuli saarCevno ubnebi

SezRuduli resursebis efeqturad gamoyenebis mizniT, tardeba im saarCevno

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ubnebis gamovlenac, sadac yvelaze maRalia gayalbebis SemTxvevebis arsebobis

albaToba.

4. saWiroa yuradRebis miqceva, rom Tqvens damkvirveblebs hqondeT aucilebeli

dokumentebi da daicvan gadacemuli instruqciebi. sawyeni iqneba, Tu Tqvens

warmomadgenlebs ar auSveben sarCevno ubnebSi teqnikuri formalobebis

daucvelobis an daudevrobis gamo.

5. saarCevno ubnebSi myofma damkvirveblebma periodulad, telefoniT unda

Seatyobinon arCevnebis mimdinareobis Sedegebi kandidatis Stabs, sadac SesaZloa

Catardes xmebis paraleluri daTvla. amgvarad, SesaZlebeli gaxdeba centralur

saarCevno komisiaSi gadacemuli Sedegebis sizustis gakontroleba.

amomrCevelTa gamocxadeba. kandidatis mxardamWerebis dadgenis Semdeg, aucilebelia

maTi gamocxadebis uzrunvelyofa saarCevno ubnebSi, arCevnebis dRes. Tu satelefono

centrze amomrCevelTa Zalian didi raodenoba modis, romlebTanac saWiroa

dakavSireba uSualod arCevnebis dRes, maSin aucilebeli iqneba damatebiTi

telefonebis aparatebis dadgma da operatorebis ricxvis gazrda. uSualod arCevnebis

dRes satelefono centris muSaobis swor organizaciaze, xSirad damokidebulia xmis

micemis mTeli procesis Sedegebi.

3. muSaoba arCevnebis dRes.

SearCieT adgili, sadac ganTavsdeba Tqveni Stab-bina arCevnebis dRes. Cveulebriv, es

gaxlavT komitetis erT-erTi wevris bina. dRis ganmavlobaSi iq aucileblad vinme unda

imyofebodes, xolo Tqveni ubnis agitatorebma unda icodnen Stab-binis adgilmdebareoba

da Tqveni gegmebi arCevnebis dRisaTvis.

daavaleT vinmes, rom dRis ganmavlobaSi, periodulad mivides saarCevno ubanSi da aiRos

amomrCevelTa baraTebis an siebis qseroaslebi maTi gvarebis aRniSvniT, vinc ukve misca, an

visac jer kidev ar moiucia xma drois gansazRvruli momentisaTvis. dRis 14.00 sT-dan

saRamos 19.00 sT-mde periodSi daurekeT yvela pirs, romelic mxars uWers Tqvens

kandidats an partias, maagram jer kidev ar miuciaT xma; gansakuTrebiT ki im pirebs, vinc

apirebs, rom xma misces Tqvens kandidats an partias. zemoT miTiTebuli drois

monakveTSi saWiro satelefono zarebis gasakeTeblad, Cveulebriv, araumetes sami

adamiania saWiro.

muSaobis wesi

arCevnebamde darCenili bolo xuTi dRis ganmavlobaSi, amomrCevlebTan telefoniT

dakavSirebaze pasuxismgebelma jgufma unda gadaurekos Tqvens saarCevno ubanSi

registrirebul Tqvens mxardamWer da TanamgrZnob yvela amomrCevls. am jgufis wevrebi

amomrCevlebs unda gaecnon agitatorebis saxiT da miscen Semdegi SekiTxvebi:

`gesaWiroebaT Tu ara saarCevno ubanSi gacileba?~

Tu pasuxi dadebiTia, aucilebelia dadgindes dro, rodesac jgufis wevrebma, an sxva

pirebma maTi davalebiT, saxlSi unda Seuaron amomrCevels;

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`iciT Tu ara saarCevno ubnis misamarTi?~

darwmundiT, rom amomrCevelma icis saarCevno ubnis zusti misamarTi.

`xom ar SegiZliaT, rom dagvexmaroT saarCevno ubanSi arCevnebis dRes?~

Tanxmobis SemTxvevaSi, organizeba gauwieT amomrCevlebs saarCevno ubanSi Tqveni

daxmarebis mizniT. xolo, Tu Tqven sakmarisi raodenobis TanamSromlebi gyavT, acnobeT

Stabs maTi saxelebi da gvarebi. maTi daxmareba SesaZloa sxva sakiTxebSi gaxdes

saWiro.

`xom ver SeZlebdiT, rom adrianad, dRis dasawyisSi migecaT xma?~

auxseniT amomrCevlebs, rom ukeTesia saarCevno ubanSi adre misvla, raTa Semdeg rigSi

dgoma ar mouwioT.

damkvirveblebis SerCeva da momzadeba

xmis micemis procesze damkvirvebeli pirebi iniSnebian arCevnebis dRemde sul mcire erTi

TviT adre. Zalze mniSvnelovania, rom damkvirveblebad SeirCnen saimedo adamianebi. am

mxriv, yvelaze metad gamodgebian adgilobrivi macxovreblebi. sruli Statis

dasakompleqteblad aucileblad unda ganisazRvros, xalxis ra raodenoba iqneba saWiro

ramdenime cvlaSi samuSaod, dawyebuli dilis 7.30 sT-dan, imis gaTvaliswinebiT, rom

TiToeul damkvirvebels ori-oTxi saaTiT mouwevs muSaoba.

damkvirveblebs CautareT daaxloebiT orkviriani instruqtaJi Tqvens saarCevno ubanSi.

aseT Sekrebebze ganixileT maTi ufleba-movaleobani, mieciT saTanado miTiTebebi da

miuTiTeT mizezebi, Tu ris safuZvelze da rogor SeuZliaT maT amomrCevelTa

gakontroleba; mokled auxseniT, Tu rogori daxmarebis gaweva SeuZlia damkvirvebelTa

kargad organizebul muSaobas amomrCevelTa gamocxadebis uzrunvelyofis mxriv, riTac

saSualeba mogecemaT, rom kontaqtebi daamyaroT Tqveni partiis TiToeul potenciur

mxardamWerTan.

damkvirveblis movaleobebi

• kenWisyris mimdinareobasa da xmebis daTvlis proceduraze meTvalyureobis

ganxorcieleba; sadao sakiTxebis warmoSobis SemTxvevaSi, Sesabamisi Setyobinebebis

gadacema saarCevno komisiis wevrebisaTvis da sakuTari partiis saarCevno kampaniis

StabSi.

• kartoTekaSi (an amomrCevelTa siaSi) im pirTa aRniSvna, romlebmac ukve misces xma, da

romlebsac xma jer kidev ar miuciaT;

• xmis misacemad im pirTa ardaSveba, visac kanonis safuZvelze ara aqvT arCevnebSi

monawileobis ufleba, an saarCevno komisiis wevrebisadmi Sesabamisi moTxovniT

mimarTva.

damkvirveblis uflebebi

• damkvirvebels ufleba aqvs imyofebodes saarCevno punqtis SenobaSi mTeli dRis

ganmavlobaSi. igi saarCevno ubanSi midis gaxsnamde minimum 15 wuTiT adre da ufleba

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aqvs darCes iq xmebis daTvlisa da xmis micemis Sedegebis gaformebis mTeli drois

ganmavlobaSi.

• damkvirvebels ufleba aqvs imyofebodes im adgilis maxloblad, sadac Tavsdeba

amomrCevelTa registraciis wignebi, magram arauaxloes 2 m manZilisa saarCevno

kabinidan an biuletenebis Casayreli yuTidan.

TiToeul amkvvirvebels unda hqondes:

• damkvirveblis mowmoba an uflebamosilebaTa damadasturebeli sxva dokumenti,

instruqciebi misi ufleba-movaleobebisa da muSaobis wesis Sesaxeb;

• registrirebuli amomrCevlebis kartoteka;

• ebis carieli kolofi im amomrCevelTa baraTebisaTvis, romlebmac misces xma;

• Tqveni partiis raionuli, saqalaqo da saolqo Stab-binebis misamarTebi da

telefonebi.

damkvirveblis instruqcia

asrulebT ra damkvirveblis movaleobebs, Tqven xarT Tqveni kandidatis an partiis

warmomadgeneli. moiqeciT Sesabamisad mTeli drois ganmavlobaSi. ar dauSvaT, rom

muSaobaSi an kenWisyris procesSi xels giSlidnen an darkolebebs giqmnidnen piradi

momentebi.

iyaviT Semsrulebeli. aucilebelia, rom zustad daniSnul dros mixvideT saarCevno

ubanSi. ar datovoT Senoba manam, sanam Tqven ar Segcvlian. vinme aucileblad unda

imyofebodes saarCevno ubanSi mTeli drois ganmavlobaSi, rodesac igi Riaa.

ar dagaviwydeT, rom Tqvenc unda misceT xma. damkvirvebelma, romelic pirvel cvlaSi

iwyebs muSaobas, xma unda misces mas Semdeg, rodesac Secvlian. yvela sxva damkvirveblebi

xmas aZleven manam, sanam isini Secvlian momuSave damkvirveblebs.

specialuri instruqciebi pirvel cvlaSi momuSave damkvirveblisaTvis saarCevno komisiis

wevrebs aqvT amomrCevelTa sia, romlebmac miiRes biuletenebi vadaze adre xmis

micemisaTvis. moiTxoveT, rom giCvenon es sia. dauyovnebliv daiwyeT am amomrCevelTa

baraTebis amoReba da aRniSneT, rom isini xmas aZleven vadamde. SesaZlebelia, rom Tqven

ver SeZloT am samuSaos dasruleba diliT, amomrCevelTa didi nakadis pirobebSi. Tu

Tqven ver moaswariT yvela baraTis amoReba Tqveni cvlis dasrulebamde, TxoveT Tqvens

Semcvlel damkvirvebels, rom ganagrZos es samuSao im adgilidan sadac Tqven SeCerdiT.

vis aqvs ufleba, rom ar dauSvas amomrCeveli xmis misacemad?

saarCevno komisiis nebismier wevrs, damkvirvebels an amomrCevelTa kolegiis wevrs

ufleba aqvT ar dauSvan potenciuri amomrCeveli xmis misacemad, Tuki aqvT safuZveli

ivaraudon, rom amomrCevels kanoniT ara aqvs xmis micemis ufleba.

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4. arCevnebze amomrCevelTa gamocxadebis uzrunvelyofa

saarCevno kampaniis umniSvnelovanes aspeqts warmoadgens arCevnebis dRes saarCevno ubanSi

amomrCevelTa gamocxadebis uzrunvelyofa. Tu amomrCevlebi, romlebsac SeeZloT

TqvenTvis moecaT xma, ar gamocxaddnen saarCevno ubanSi, maTTan satelefono zarebi da

sxva kontaqtebi unayofo iqneba. amomrCevelTa gamocxadebis uzrunvelyofa aris

RonisZieba, romelic tardeba arCevnebis dRis dadgomamde.

saarCevno kampaniis Stabma unda SeimuSaos sistema, romelSic Seva Semdegi sakiTxebi:

• satelefono monacemebis baza arCevnebis dRes amomrCevlebTan dakavSirebis mizniT;

• nebayoflobiT momuSave pirebi, romlebic upasuxeben telefoniT dasmul SekiTxvebs

xmis micemis adgilis Sesaxeb;

• informacia kandidatis adgilisa da dRis ganrigis Sesaxeb arCevnebis dRisaTvis da

saarCevno punqtebis daxurvis Semdeg;

• amomrCevelTa transportiT uzrunvelyofisa da ZiZebiT daxmarebis sistema, rodesac

aucilebelia, rom maT daitovon da yuradReba miaqcion amomrCevelTa bavSvebs.

adgilobrivi partiuli organizaciebis warmomadgenlebma unda miiRon dawvrilebiTi

instruqciebi saarCevno kampaniis komitetebisagan da partiis raionuli komitetebis

Tavmjdomareebisagan. maT unda icodnen TavianTi amocanebi da Sesrulebis gzebi. uSualod

arCevnebis wina dRes, pirveladi teritoriuli organizaciebis xelmZRvanelebma unda

waradaginon amomrCevelTa registraciis sruli informacia partiis raionul komitetebSi

da kenWisyraSi partiis siiT monawile kandidatebis saarCevno kampaniis StabSi, raTa maT

SeZlon ufro organizebulad warmarTon saqmianoba amomrCevlebTan.

adgilobrivi organizaciebis xelmZRvanelebma agitatorebs arCevnebis wina dRes unda

Cautaron saboloo instruqtaJi.

arCevnebamde xuTi dRiT adre, adgilobrivi organizaciis xelmZRvaneli da ubnis

agitatorebi ukavSirdebian im amomrCevlebs, romlebic, savaraudod maT partias miscemen

xmas, da azusteben, xom ar dasWirdebaT maT saarCevno ubanSi micileba, ZiZa

bavSvebisaTvis, daxmareba vadze adre xmis micemaSi da sxv. amis Semdeg saWiroa

dakavSireba im amomrCevlebTan, romlebmac moiTxoves daxmareba, da darwmuneba, rom maT

namdvilad gaewiaT aseTi daxmareba.

dokumenturad daadastureT arCevnebis dRes Tqvens mier gakeTebuli satelefono zarebi

arCevnebamde sami dRis ganmavlobaSi Tqven ramdenjerme daurekavT Tqveni ubnis

amomrCevlebs. awarmoeT zusti Canawerebi TiToeuli zaris Semdeg, da aRniSneT im

amomrCevelTa gvarebi, romlebmac SesaZloa xma miscen Tqvens partias. CanawerebSi

SeitaneT Semdegi aRniSvnebi:

Ì~ - pirveli zari - arCevnebamde xuT dRis ganmavlobaSi

ÌI~ - meore zari - pirveli zari arCevnebis dRes.

ÌII~ - mesame zari - zari arCevnebis dRes

`x~ - misca xma - amomrCevelma xma ukve misca. darekva saWiro aRar aris.

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sxva RonisZiebebi arCevnebis dRes.

1. uzrunvelyaviT, rom saarCevno punqtebSi adgilze iyos damkvirvebelTa mowmobebi an

maTi uflebamosilebebis damadasturebeli sxva dokumentebi da amomrCevelTa siebi.

2. Tqvens ubanSi xmis micemis saboloo Sedegebi raionuli partiuli organizaciis

xelmZRvanelis instruqciebis Sesabamisad acnobeT am ukanasknels.

3. moiwvieT nebayoflobiT damxmare pirebi saRamoze, romelic gaimarTeba Tqveni

kandidatis gamarjvebis aRsaniSnavad. es iqneba jildo maT mier kargad Sesrulebuli

samuSaosaTvis.

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danarTebi

danarTi 1. kiTxvari winasaarCevno RonisZiebaTa SesaxebA

RonisZieba ______ Catarebis TariRi ---- miRebis dro ______

sponsori _______________________________

misamarTi _______________________________

__________ (telefoni) (binis) _____ ofisis _______

RonisZiebis tipi: sauzme, sadili, vaxSami, miReba, Sexvedra, paradi,

mitingi, pikniki

sxva (miuTiTeT) _____________

Catarebis adgili ____________________________

__________________ telefoni ____________

organizacis xelmZRvaneli _____________________

misamarTi ________________ telefoni (binis) ______

telefoni (ofisis) _____

ZiriTadi sakontaqto piri

(Tu aris sxva, da ara zemo aRniSnuli) ______________

misamarTi ________________ telefoni (binis) _______

telfoni (ofisis) _______

tansacmlis forma _______ mowveulia Tu ara meuRle ___

dasawyisi ________ dasasruli _________

sxva sapatio stumrebi, maT Soris _________________

oficialuri pirebi _______ masmediidan ____________

Txovna kandidatisadmi _________________________

wardgena ________________________________

Sevsebulia 19__ wlis ~__~ _______ .

danarTi 2. samadlobeli werili

gulwrfel madlobas mogaxsenebT (TariRi) (dro) _____ -ze mowvevisaTvis.

mowvevas viRebT guliTadad, da sixaruliT gestumrebiT.

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Tan vurTav biografias da ZiriTad monacemebs Cems Sesaxeb.

me agreTve vTxove ________ -s (RonisZiebis dagegmvaze pasuxismgebeli piri), rom

moemarTa TqvenTvis detalebis gasarkvevad.

kidev erTxel mogaxsenebT did madlobas. momaval Sexvedramde.

pativiscemiT,

kandidati ______

SeniSvna:RonisZiebis tipis miuxedavad, Tqvens werilSi miuiTiTeT misi dasaxeleba,

organizaciis dasaxeleba TariRi da dro. aseve mkafiod miuTiTeT, Tuki kandidati

apirebs, rom daeswros RonisZiebis mxolod garkveul nawils. dagegmvaze pasuxismgebeli

piri namdvilad unda daukavSirdes RonisZiebis organizators.

danarTi 3. werili mowvevaze uaris SemTxvevaSi.

________ -is (kandidati) saxeliT

did madlobas mogaxsenebT mowvevaze da Txovnaze ____ (sityviT gamosvla da sxv.)

_______________ -ze (organizaciis/RonisZiebis dasaxeleba).

magram,

a) mas ar SeuZlia, rom gewvioT am dRisaTvis winaswar gansazRvruli gegmebis gamo;

b) igi am dros iqneba ________ -Si, sakanonmdeblo krebis sesiaze;

g) imis gamo, rom am dRisaTvis mas dagegmili aqvs viziti

____________________________ -Si (Stati, sagrafo), man (kandidatis gvari)

damavala gadmogceT saukeTeso survilebi piradad Tqven da Tqvens stumrebs (kolegebs,

organizaciis wevrebs) da kidev erTxel gadagixadoT madloba mowvevisaTvis, moxaruli

iqneba SegxvdeT kidev sxva dros.

pativiscemiT,

sarCevno kampaniis xelmZRvaneli

(dagegmvaze pasuxismgebeli)

danarTi 4. mokle cnoba RonisZiebis Sesaxeb

Sampeinis sagrafos respublikuri partiis yovelwliuri vaxSami miZRvnili linkolnis

dRisadmi.

holid inn-ist/Sampein: 18.00 - koqteili, 19.00 - vaxSami

mowveva miRebuli iqna sagrafos partiuli organizaciis Tavmjdomaris jeki

herSfeldisagan, romelic ukve 15 welia am Tanamdebobaze da warmoadgens partiuli

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organizacis uxuces Tavmjdomares StatSi. igi dagxvdebaT holSi da SegiZRvebaT

sastumro darbazSi. am tradiciul vaxSams daaxloebiT 800 stumari daeswreba.

TqvenTvis adgili gamoyofilia sufris TavSi, kongresmen smitis, Statis senatorebis tom

evingisa da stenli viveris, agreTve Statis warmomadgenlebis `daTv~ vudiardis, virjil

vikufisa da ed makbrumis gverdiT.

Tqven gamodixarT ocwuTiani sityviT saxalxo politikis Sesaxeb da Tavmjdomare

herSfeldis damsaxurebebis aRiarebiT.

sagrafos Tavmjdomare kolin bruneri RonisZibas ver daeswreba ojaxis erT-erTi wevris

avadmyofobis gamo. stumarTa Soris iqnebian cnobili pirovnebebi:

b-ni fred minniki, Tqveni erT-erTi Zveli mxardamWeri;

q-ni judi raiTi, kompania `raiT menufeqCuring~-is mflobeli;

q-ni lila jonsi, romelsac hqonda Tqveni miRebis pativi.

gasul TveSi Tqven imyofebodiT Sampeinis sagrafoSi da wamoadgineT axali programa

fermerebis Sesaxeb. amas garda, Tqven sityviT gamoxvediT savaWro palataSi gamarTul

sadilze da daeswariT TqvenTvis saxsrebis Segrovebis mizniT gamarTul Sekrebas,

romelic moawyo q-nma jonsma.

danarTi 5. winasaarCevno kampaniis Catarebis mokle gegma

fuladi saxsrebis Segrovebis gegma

1. msxvili Semomwirvelebi ($50-250)

2. saerTo Semomwirvelebi (fostis meSveobiT da pirdapiri mimarTvebis Sedegad miRebuli

Semowirulobebi)

3. RonisZiebebi

4. kandidatis sakuTari saxsrebi

xarjTaRricxva

administraciuli xarjebi (Tu Seitaneba aRricxvis uwyisSi)

mTavari ofisi (arenda, telefonis, kompiuteris, aslgadamRebi teqnikis, damxmare

aRWurvilobebis, TanamSromelTa Statis, avtomopasuxis da a.S. gadasaxadebi)

politikuri agitacia

sareklamo farebi saxlebis ezoebSi

1X1X2 m zomis sareklamo farebi

broSurebi da bukletebi

safosto gzavnilebi

politikuri reklama gazeTebSi

politikuri reklama radioSi

174

satelefono da Statis Senaxvis xarjebi amomrCevelTa ganwyobilebis gansazRvris mizniT

ganxorcielebuli saqmianobisaTvis da arCevnebze amomrCevelTa gamocxadebis

uzrunvelyofa

nebayoflobiTi damxmare pirebis mozidva

ojaxis wevrebi, megobrebi, Tqveni politikuri Sexedulebebis mxardamWeri pirebi,

gansakuTrebuli interesis jgufebi, momxreebi.

uSualo muSaoba amomrCevlebTan

• muSaobisaTvis aucilebelia:

• saarCevno olqis ruqebi;

• saagitacio masalebi;

• agitaciis Catarebis adgilebi.

masobrivi RonisZiebebi

festivalebi da paradebi, wirvebi eklesiaSi, piknikebi, sauzmeebi, Tevzaoba paraskeobiT,

klubebSi Catarebuli RonisZiebebi, fuladi saxsrebis mozidvis mizniT gamarTuli

RonisZiebebi, raionuli masStabisa da sxva RonisZiebebi.

kandidatebis debatebi da Sexvedrebi amomrCevlebTan

saagitacio RonisZiebebi masobriv sainformacio saSualebebiT ufaso reklamis farglebSi

(axali ambebis programebi)

RonisZiebebbi winasaarCevno kampaniis mimdinareobisas

• fuladi saxsrebis Segrovebis RonisZiebebi: ix. RonisZiebaTa dagegmva fuladi

saxsrebis Segrovebis mizniT.

• RonisZiebebi nebayoflobiT damxmare pirebTan - kulturul-gasarTobi sanaxaobebi.

• RonisZiebebi nebayoflobiT damxmare pirebTan - samuSao RonisZiebebi

• manifestaciebi;

• Cai da sxva miRebebi

amomrCevelTa ZiriTadi jgufebi

Sexvedrebi amomrCevelTa ZiriTadi jgufebis warmomadgenlebTan, mxardaWeris mopovebisa

da gafarToebis mizniT

saagitacio saqmianoba

1. TvalsaCino agitacia

a. sarekamo farebi saxlebis ezoebSi, kandidatis gvaris aRniSvniT.

b. 1X1X2 m zomis sareklamo farebi

2. uSualo saagitacio kampania fostis meSveobiT

a. saagitacio masalebis kompleqtebis dagzavna

175

b. saagitacio masalebis kompleqtebis dagzavna amomrCevelTa gansazRvruli

jgufebisaTvis.

g. saerTo agitacia fostis meSveobiT

c. fuladi saxsrebis Segrovebis agitacia fostiT.

damatebiTi saagitacio masalebi

1. broSurebi

2. Setyobinebebi saarCevno ubanSi gamocxadebis aucileblobis Sesaxeb, romlebic unda

gaikras amomrCevelTa binebis karze.

3. Tematuri saagitacio masalebi

sazogadoebrivi urTierTobebi

werilebi redaqciaSi

propagandistuli xasiaTis RonisZiebebi

1. TvalsaCino agitacia - saxlebis ezoebSi sarekamo farebis gamavrcelebeli jgufi

2. sarekamo farebis damdgmeli jgufi

saorganizacio RonisZiebebi

1. ofisi (Tu saWiroa)

2. kompiuteruli teqnika

3. nebayoflobiT damxmare pirTa dasaqmeba

4. amomrCevlisadmi fostis meSveobi mimarTvis teqstebis SemuSaveba

fuladi saxsrebis Segroveba (safinanso komiteti)

1. fuladi saxsrebs Segroveba fostis meSveobiT

2. pirdapiri mimarTva amomrCevlebisadmi (yvelaze efeqturi saSualeba)

3. fuladi saxsrebis Segrovebis RonisZiebebi

saagitacio masalebis gavrceleba

1. saagitacio masalebis gavrceleba winasaarCevno kampaniis dros amomrCevlebTan

Sexvedrebisas

2. masalebis gavrceleba samrecxaoebSi, saparikmaxeroebSi da a.S.

dagegmvaze pasuxismgebeli piri

TiToeul saarCevno kampanias esaWiroeba dagegmvis `mefe~. misi piradi Tanxmobis gareSe

arc erTi RonisZieba ar unda gatardes.

sainformacio-analitikuri saqmianoba

iniSneba piri, romelic uSualod warmarTavs sainformacio-analitikur muSaobas.

176

danarTi 6. kampaniis organizaciuli struqtura

kandidati ________________________

sakonsultacio komiteti :

Tavmjdomare ________________

wevrebi __________________

winasaarCevno kampaniis warmmarTveli komiteti :

Tavmjdomare _________________

komitetis menejeri ____________________

safinanso komiteti :

xazinadari _______________________

saxsrebis Segrovebis sakiTxebi

koordinatori _______________________

komitetis wevrebi ____________________

fuladi saxsrebis Segrovebis RonisZiebebi

kordinatori __________________

jgufis wevrebi ____________________

operatiuli saqmianoba

dagegmvaze pasuxismgebeli piri _____________

saqmianobis organizebaze pasuxismgebeli piri ________

ofisis muSaoba _______________

direqtori _______________________

nebayoflobiT damxmare pirebi _______________

koordinatori __________________

RonisZiebebi winasaarCevno kampaniis procesSi

direqtori _____________

RonisZiebis Camtarebeli jgufis wevrebi ___________

politikuri reklama da agitacia

masalebis momzadebaze pasuxismgebeli piri _________

sainformacio-analitikur saqmianobaze pasuxismgebeli piri __

nebayoflobiT damxmare pirTa saqmianoba

nebayoflobiT damxmare pirebTan muSaobis komitetis Tavmjdomare

saxlebis ezoebSi sareklamo farebis damzadebaze pasuxismgebeli piri

stendebis ganawilebis jgufi (jgufebi)

177

plakatebi da stendebi

pasuxismgebeli ___________________

jgufi _________________

danarTi 7. sazogadoebrivi jgufis saaRricxvo baraTi

jgufis dasaxeleba ______________

xelmZRvanelis g.s.m. ______________

misamarTi/telefoni ______________

interesTa sfero ________________

yvelaze aqtualuri problemebi _______________

mimdinare proeqtebi _____________________

wevrTa raodenoba _____________________

amomrCevelTa raodenoba __________________

informaciis gacvlis saSualebebi ______________

beWdviTi gamocemebi ____________________

sainformacio arxebi ___________________

regularuli Sekrebebi ___________________

RonisZiebebi ________________________

damokidebuleba kandidatisa da misi gundis mimarT ________

ukanasknel periodSi kontaqtebis xasiaTi _____________

biujeti ____________________

dafinansebis wyaroebi _________________

Seqmnis dro da garemoebebi ________________

jgufis amocanebi _______________________

monawileoba politikur cxovrebaSi ______________ .

danarTi 8. sazogadoebrivi jgufis saaRricxvo baraTis Sevsebis magaliTi

jgufis dasaxeleba:`sicocxlis ufleba~, kentukis Stati

xelmZRvanelis g.s.m.:megi montgomeri - Statis organizacis prezidenti; devid ostini -

nacionaluri komitetis vice-prezidenti

misamarTi da telefonebi:40207 kentukis Stati, q. luisvili, brekenrij leinis q. 134.

tel. (502) 895-59-59; megi montgomeri. (202) 626-88-14; devid ostini

interesTa sfero: abortebi, etanazia, axalSobilTa sikvdilianobis Semcireba, adreuli

mSobiarobis samedicino momsaxureba

178

yvelaze aqtualuri problemebi: muSaoba abortebis amkrZalav kanonproeqtebze Statis

sakanonmdeblo organoSi

mimdinare proeqtebi: Statis mosaxleobaSi xelmowerebis Segroveba moZraobis

mxardamWerTa gamovlenis mizniT.

wevrebis raodenoba

amomrCevelTa raodenoba: 12 aTasi adamiani, romlebic ixdian sawevros. 42 aTasi

mxardamWeri, romelTa gvarebi Setanilia monacemTa bankSi. ZiriTadi koncentraciis

adgilia q. leqsingtoni da soflebi. TviTon luisvilSi, organizaciis wvrTa raodenoba

umniSvneloa.

informacis gacvlis saSualebebi:beWdviTi gamocemebi, sainformacio arxebi.

StatSi gamoicema yovelTviuri gazeTi da sruldeba 12 aTasi wevris Setyobinebebi

mosalodneli sakanonmdeblo gadawyvetilebebis Sesaxeb. prospeqtebi periodulad egzavneba

42 aTas mxardamWers.

regularuli Sekrebebi, RonisZiebebi.

yovelwliuri banketi wels Catarda leqsingtonSi, 9 seqtembers. organizaciis

adgilobrivi ujredebis Sekrebebis perioduloba sxvadasxvaa. SedarebiT xSiria

yovelTviuri Sekrebebi.

damokidebuleba kandidatTan da mis gundTan. kontaqtebi ukanasknel periodSi.

megis yovelTvis kargi urTierTobebi hqonda senatorTan, magram bolo xanebSi es

urTierTobebi daiZaba mas Semdeg, rodesac senatorma Seicvala Tavisi pozicia

gaupatiurebisa da sisxlaRrevis kavSiris Sesaxeb, rogorc abortis misaRebi formisa.

ZiriTadi mizezi isaa, rom megi da Statis organizacia amis Sesaxeb winaswar ar iyvnen

gafrTxilebulni da mxolod gazeTebidan Seityves es ambavi. sabWos zogierTi wevri am

ambis gamo jer kidev ver damSvidebula. Cveni warmomadgenlebi amaswinaT Sexvdnen megis da

nacionaluri organizaciis adgilobriv warmomadgenels. winasaarCevno kampaniis menejers

Sexvedra hqonda megisTan da organizaciis sabWos wevrebTan.

biujeti/dafinansebis wyaroebi

CvenTvis araa cnobili zusti Tanxa, romelsac organizacia agrovebs an xarjavs wlis

ganmavlobaSi. Cveni varaudiT, dafinansebis ZiriTad wyaros warmoadgens fostiT

gamogzavnili Semowirulobebi. miuxedavad imisa, rom organizacias mxolod 4 saStato

TanamSromeli hyavs, mas mudmivad awuxebs ufulobis problema.

Seqmnis dro da miznebi; jgufis amocanebi.

organizacia warmoadgens moZraoba `sicocxlis uflebis~ ZiriTad jgufs StatSi.

amavdroulad, Statis CrdiloeT nawilSi wevrTa raodenoba ufro mcirea, magram aqtiuri.

jgufis ZiriTadi amocanaa kanonmdeblebis lobireba, risTvisac igi kargadaa organizebuli

magram susti uSualo kontaqtebi aqvs amomrCevlebTan. am mxriv, jgufs SesaZloa Cveni

daxmareba dasWirdes.

monawileoba politikur cxovrebaSi.

179

luisvilSi Catarebul kongresis pirvelad arCevnebSi maT mxari dauWires senator-

demokrats, `pnr~ moZraobis momxres da axlac mas uWeren mxars respublikelis,

`moZraoba `arCevanis uflebis~ mxardamWeris winaaRmdeg. maT am senators 1984 wels

misces TavianTi xmebi. jgufi Tavis Zalisxmevas mimarTavs Statis sakanonmdeblo organoSi

kandidatebTan muSaobaze, da didi gamocdileba gaaCnia literaturis efeqturad

gavrcelebis mxriv.

danarTi 9. ubnebSi amomrCevlis gamocxadebis uzrunvelyofis programa

imisaTvis, rom ganisazRvros amomrCevlis ganwyobileba, aucilebelia:

SeadginoT amomrCevelTa siebi, romelTa ganwyobac ukve cnobilia;

miiRoT registrirebul amomrCevlebis siebi;

aRniSnoT im amomrcevelTa gvarebi, romlebic namdvilad Tqvens kandidaturas uWeren

mxars;

gansazRvreT, romeli amomrCevlebi ar arian sabolood garkveulni, Tu vis miscemen xmas,

magram SesaZlebelia, rom Tqveni mxardamWerebi aRmoCndnen;

romeli amomrCevlebis azri araa TqvenTvis cnobili.

amis Semdeg: CaatareT ramdenime winasaarCevno RonisZieba, raTa amomrCeveli gaecnos

Tqvens kandidaturas;

amis Semdeg:daukavSirdiT TiToeul amomrCevls, romlebmac SeiZleba Tqven mogceT xma, an

romelTa azric jer kidev ucnobia.

gaiTvaliswineT Catarebuli samuSaos Sedegebi.

Tu dro saSualebas gaZlevT, daurekeT im amomrCevlebs, romlebic jer kidev ver

garkveulan TavianT arCevanSi.

imisaTvis, rom uzrunvelyoT ubanSi amomrCevelTa gamocxadeba, aucilebelia:

arCevnebis dRes (an SabaTi-orSabaTis intervalSi) daurekoT an pirveli klasis fostiT

orSabaTisaTvis miwodebiT, safosto yuTSi CagdebiT an karze samaxsovro baraTis

datovebiT, specialuri SetyobinebiT acnoboT maT arCevnebis Sesaxeb, an piradad

estumroT.

arCevnebze amomrCevelTa gamocxadebis uzrunvelyofaze pasuxismgebeli jgufi:

nebayoflobiT TanaSemweTa mozidva

kandidatis ojaxi

wevrTa raodenoba __

samuSo saaTebis daaxloebiTi raodenoba ___

kac-saaTebis saerTo raodenoba __

kandidatis megobrebi da nacnobebi

180

megobrebi, partniorebi biznesSi, Tanaskolelebi, nacnobebi, romlebsac kandidati ulocavs

dResaswaulebs, kolegebi samsaxurSi, eklesiis nacnobi mrevli, nacnobebi, romlebsac

saerTo interesebi aqvT kandidatTan.

adamianebis raodenoba __

muSaobis saaTebis daaxloebiTi raodenoba __


gansakuTrebuli interesis politikuri organizaciebi da jgufebi

jgufi 1 __________

adamianebis raodenoba ___



jgufi 2 __________

adamianebis raodenoba ___



danarTi 10. satelefono centris muSaoba arCevnebis dRes

satelefono centris muSaoba SeiZleba organizebuli iyos orgvarad:

1. kontroliorebisa da gamgzavnebis gamoyenebiT. gamgzavni drois garkveuli

monakveTebis Semdeg modis saarCevno ubanSi da iRebs Tqveni kandidatis mxardamWer

amomrCevelTa siebs, romlebmac ukve mogces xma. Semdeg es siebi miitaneba

satelefono centrSi da maT safuZvelze telefonistebi ukavSirdebian kandidatis

mxardamWer amomrCevlebs, romlebsac jer kidev ar moiuRiaT monawileoba arCevnebSi.

2. telefonistebi ganuwyvetliv urekaven kandidatis mxardamWer amomrCevlebs da siebSi

aRniSnaven, misces Tu ara maT xma. aseT SemTxvevaSi, samuSao unda daiwyos adre

diliT da dasruldes saarCevno ubnebis daxurvamde 15 wuTiT adre. es meTodi

gulisxmobs, rom erTsa da imave amomrCevels telefonistebi ramdenjerme daurekaven.

amomrCevelTa umetesoba gagebiT ekideba aseT zarebs, Tundac maT mravaljer

mouwioT telefonTan misvla. es niSnavs, rom maTTvis gasagebia Cveni SeSfoTeba Tu

daintereseba arCevnebSi maTi monawileoba-armonawileobiT. miesalmeT amomrCevls,

mouxadeT bodiSi, rom kidev erTxel awuxebT da auxseniT, rom amas akeTebT mxolod

imitom, rom misi xma Zalzed mniSvnelovania kandidatisaTvis. TiToeuli xma

SesaZloa gadamwyveti gaxdes.

imis miuxedavad, Tu muSaobis romel meTods airCevT, amomrCevlebTan satelefono zarebi

unda Sewydes saarCevno ubnebis daxurvamde 15 wuTiT adre. zogjer, yvelaze didi

problema, romlis gadaWrac SeiZleba mogixdeT arCevnebis dRes, mdgomareobs ara

politikur mowinaaRmdegesTan paeqrobaSi, aramed amomrCevelTa gulmaviwyobasa da

181

arCevnebisadmi daudevar damokidebulebaSi. saarCevno ubanSi amomrCevelTa gamocxadebis

uzrunvelyofis mizniT Catarebuli aqtiuri muSaoba gviCvenebs, rom SeiZleba swored

aseTma amomrCevlebma da maTma xmebma Seasrulon gadamwyveti roli arCevnebSi.

Tqven SegiZliaT gaaZlieroT satelefono centris muSaoba telefonistebis meSveobiT,

romlebic amomrCevlebs daukavSirdebian TavianTi binis telefoniT (arCevnebis dRes da

arCevmebamde ramdenime dRiT adre). am SemTxvevaSi samuSaos yvelaze mniSvnelovani

nawilebi satelefono centris telefonistebma unda Seasrulon. Tu am samuSaoze Tqven

mxolod `binis~ telefonistebs daasaqmebT, maSin yvelaze sapasuxismgeblo samuSaoebi

sando adamianebs unda daavaloT.

siebSi aRniSneT is amomrCevlebi, romlebTanac aucileblad unda darekoT. telefonistebs

unda mieceT davaleba, rom daurekon mxolod siaSi aRniSnul amomrCevlebs.

samuSaoSi CarTeT `kontroliorebi~. kontroliorebi SeiZleba iyvnen nebayoflobiT

damxmare pirebi, romelTa amocanas warmoadgens telefonistebTan periodulad

dakavSireba, raTa gaigon, Tu rogor midis saqme, da xom ar aqvs adgili raime

garTulebebs an problemebs. kontroiorebma unda iqonion amomrCevelTa damatebiTi siebi,

romlebsac gadascemen im telefonistebs, vinc ukve daamTavra muSaoba.

qvemoT mocemulia arCevnebis dRis satelefono saubris miaxloebiTi Sinaarsis magaliTi.

yvela zari sruldeba pirvelad.

gamarjobaT, ________ , Tqven gelaparakebaT _______ , nebayoflobiT damxmare piri

________ -is Stab-binidan. Tqven ukve gamonaxeT dro, rom migecaT xma?

Tu pasuxi dadebiTia, upasuxeT:sasiamovnoa, gmadlobT. grafaSi àrCevnebis dRe~, gaakeTeT

Sesabamisi aRniSvna.

Tu pasuxi uaryofiTia, upasuxeT:`Tqveni xma Zalian mniSvnelovania CvenTvis. Cven Tqveni

daxmareba gvWirdeba. vimedovnebT, rom SeZlebT xmis micemas, gmadlobT~. grafaSi

àrCevnebis dRe 1~, gaakeTeT Sesabamisi aRniSvna.

meore zari, mxolod im amomrCevlebTan, romlebic aRniSnulni arian niSniT `1~

`gamarjobaT, ________ , Tqven gelaparakebaT _______ , nebayoflobiT damxmare piri

________ -is Stab-binidan. bodiSs gixdiT, Cven erTxel ukve dagirekeT, magram Tqveni

xma Zalian mniSvnelovania CvenTvis. Tqven ukve gamonaxeT dro, rom migecaT xma?~

Tu pasuxi dadebiTia, upasuxeT: `gmadlobT~ da aRniSneT àrCevnebis dRe +~.

Tu pasuxi uaryofiTia, TqviT:xom ar inebebdiT manqaniT momsaxurebas?

Tu pasuxi uaryofiTia, TqviT: `saarCevno ubani ixureba _ saaTze. am arCevnebze metad

daZabuli brZola mimdinareobs. amitom, CvenTvis aucilebelia Tqveni xma. gTxovT, rac

SeiZleba swrafad mobrZandiT saarCevno ubanSi xmis misacemad. gmadlobT.~ grafaSi

aRniSneT àrCevnebis dRe 2~.

Tu pasuxi dadebiTia, upasuxeT: `Tqven _______ misamarTze cxovrobT? Cveni

satransporto komiteti dagikavSirdebaT da SegiTanxmdebaT Tu rodis gamogizavniT

manqanas. didi madloba.~ (amis Semdg, CaiwereT amomrCevlis gvari, misamarTi, telefonis

nomeri, saarCevno ubnis nomeri da es monacemebi gadaeciT ufros telefonists).

182

danarTi 11. RonisZiebebi arCevnebis dRes

arCevnebis dRe aris qveni winasaarCevno kampaniis piki. arCevnebi dRis Sedegebi - esaa

Tqveni yvvela adrindeli Zalisxmevis jami. rac ar unda kargad CagetarebinaT

winasaarCevno kampania, arCevnebis dRes cudad organizebuli muSaoba SeiZleba Tqveni

kraxis mizezi gaxdes.

1. organizeba gaukeTeT mZRolTa jgufebis Seqmnas, romlebic kandidatis mxardamWer

amomrCevlebs daexmarebian saarCevno ubanSi misvlaSi. daurigeT maT almebi, niSnebi da

Tqveni kampaniis sxva simbolika avtomobilebze dasamagreblad.

2. yvelaze saimedo da sando pirebs mieciT davaleba, rom Seagrovon da Segatyobinon

xmis micemis Sedegebi Tqveni olqis TiToeuli saarCevno ubnidan;

3. kandidatis saqmianoba arCevnebis dRes:

a) xma mieciT adre diliT. am SemTxvevaSi Tqven SeiZleba moxvdeT dilis sainformacio

radio-gamoSvebaSi an teleprogramaSi Tqveni foto ki - dilis gazeTSi.

b) ewvieT saarCevno ubnebs.

g) piradad daurekeT Tqvens mxardamWer yvelaze gavlenian amomrCevlebs, rodesac

dasasruls miuaxlovdeba saarCevno ubnis muSaobis dro.

d) miiReT monawileoba winasaarCevno blic-kampaniaSi.

e) miiReT monawileoba sxva masobriv RonisZiebebSi.

v) ewvieT nebayoflobiT mxardamWerTa yvelaze intensiuri muSaobis adgilebs,

magaliTad - kafe-barebs, Stab-binebs, satelefono centrebs, raTa gaamxnevoT Tqveni

mxardamWeri gundis wevrebi.

z) mieciT interviu masmediis warmomadgenlebs. arCevnebis dRes kandidatis saqmianobis

gegma winaswar unda gaegzavnos masobriv sainformacio saSualebebs. arCevnebis mTeli

dRis ganmavlobaSi kandidats Tan unda axldes TanaSemwe, romelic periodulad

daukavSirdeba Stab-binas da daazustebs, Semovida Tu ara SekiTxvebi masobrivi

sainformacio saSualebebisagan.

T) saarCevno ubnebis daxurvis Semdeg, kandidati unda daeswros biuletenebis daTvlis

process. eWvsgareSea, rom iq masmediis warmomadgenlebic iqnebian, Tu biuletenebis

daTvlisas naTeli gaxdeba, rom Sedegebi male iqneba cnobili, kandidati unda

daelodos am dros.

i) Tu xmebis daTvla gaWianurda, kandidats SeuZlia droebiT wavides Stab-binaSi, saxlSi

an winasaarCevno kampaniis dasrulebisadmi miZRvnil RonisZiebaze, Semdeg ki mibrundes

xmebis daTvlis adgilze. kandidatis warmomadgeneli adgilze unda darCes da saqmis

kursSi Caayenos igi xmis daTvls procesis Sesaxeb.

k) kandidati windawin unda moemzados masobriv sainformacio saSualebaTa winaSe

gamosvlisaTvis, arCevnebis Sedegebis miuxedavad.

183

danarTi 12. kandidatis biografiis magaliTi TxrobiTi formiT

roland langmeieri

biografia

q. huperSi dabadebuli roland langmeieri ukve 35 weliwadia, rac CvenTan cxovrobs, mas

Semdeg, rodesac saxelmwifo sadazRvevo agentad daiwyo muSaoba kolfasisa da kumingis

olqebSi.

nebraskas Sttis unversitetSi soflis meurneobis ekonomistis diplomis miRebis Semdeg,

roland langmeierma Tavisi cxovreba soflis meuneobis biznessa da menejments moiuZRvna.

man daaxloebiT oci weli imuSava soflis meurneobis menejerad kompania `vagner milzSi~,

sadac igi xelmZRvanelobda mravali sainovacio programis ganxorcielebas, maT Soris

msxvilfexa rqosani saqonlis kvebis axali teqnologiebis SemuSavebisa da Sinauri

frinvelebis moSenebis efeqturobis programebs.

1979 wels roland langmeierma q. SuilerSi gaxsna firma `lend mark end rielTi~,

romelic dasaqmebuli iyo soflis meurneobis marTviT da uZravi qonebis operaciebiT.

roland langmeieri daaxloebiT 30 wlis ganmavlobaSi iyo savaWro palatis wevri, 1988

wels ki - misi prezidenti. imave wels, roland langmeiers mieniWa `palatis wlis

saukeTeso wevris~ wodeba. q. Suilersa da mis mimdebare raionebSi biznesis

ganviTarebisaTvis xelsayrli pirobebis Sesaqmnelad gaweuli Zalisxmevis gamo.

roland langmeieri, rva Svilis mama, bevrs muSaobda, rom Svilebs saukeTeso ganaTleba

mieRoT. igi rva wlis ganmavlobaSi iyo q. Suileris centraluri skolis

saganmanaTleblo sabWos wevri, xolo 1984-1985 wlebSi - misi prezidenti. swoded im

periodSi, saskolo sagnebs daemata axali disciplinebi, maT Soris meore ucxo ena.

warmoadgenda ra soflis meurneobis saqmiani sazogadoebis liders, roland langmeieri

iyo agreTve Sinauri cxovelebis kvebis asociaciis prezidenti klfaqsis olqSi, axla ki

igi aris am asociaciis wevri qalaq plat velSi, Roris xorcis mwarmoebelTa asociacia

`plak~-s wevri da saqonlis xorcis mwarmebelTa sabWos wevri, kiTxulobs leqciebs

nebraskas Statis universitetSi q. linkolnSi da aris asociaciis `fermerebi momavalSi~

wevri.

roland langmeieri sxva sazogadoebriv saqmianobebsac eweva, maT Soris, monawileobs

`memorial hospital~-isaTvis saxsrebis Segrovebis komitetSi, warsulSi iyo

luTeranuli eklesia `wminda samebas~ prezidenti. igi asrulebs loidisa da margaret

pospSalis saxelobis stipendiebis fondis Tavmjdomaris movaleobebs, romelic

stipendiebs uxdis kolejis studentebs, raTa stimuli misces maT monawileobas misuris

Statis luTeranuli eklesiis sinodis muSaobaSi.

rolandi da misi meuRle norma 35 welia daqorwinebulni arian. norma xelmZRvanelobs

wm. avgustis kaTolikuri eklesiis gunds. maT 11 SviliSvili hyavT da bevri ram aqvT

saamayo.

184

danarTi 13. finansuri saxsrebis mozidvasTan dakavSirebiT RonisZiebis (sadili)

gamarTvis gegma

60) oficialuri piris vizitis TariRis dadasturebis miReba. miiReT dasturi, rom

RonisZiebis Catarebis adgili miTiTebul TariRSi Tavisufali iqneba.

59) sadilis xelmZRvanelis daniSvna.

58) RonisZiebis sareklamo komitetis Tavmjdomaris daniSvna.

57) SekveTis gagzavna mosawvevi bileTebis an blankebis dabeWdvaze.

56) bileTebis gamavrcelebeli komitetis Tavmjdomaris daniSvna.

55) bileTebis gamavrcelebeli jgufebis xelmZRvanelebis daniSvna

54) jgufebis xelmZRvanelebis TaTbiri biuletenebis gavrcelebis strategiis

SesamuSaveblad. gamavrceleblebis SerCeva.

53) RonisZiebis saorganizacio komitetis Tavmjdomaris daniSvna.

52) xazinadaris daniSvna. pres-relizebis gamoSveba xazinadaris, komitetebis

Tavmjdomarebis, jgufebis xelmZRvanelebisa da bileTebis gamavrceleblebis daniSvnis

Sesaxeb.

51) bileTebis gamavrcelebelTa Sekreba kampaniis dawyebis gamocxadebiT.

50) gare magidebiT bileTebis gayidvis saorganizacio specialuri komitetis Sekreba

49) mimdebare dasaxlebul punqtebSi bileTebis gayidvis sistemis organizeba (komitetis

Tavmjdomaris daniSvna)

48) sagrafos xelmZRvanelebisaTvis safosto Setyobinebebis gagzavna momaval

RonisZiebasTan dakavSirebiT

47) specialuri sabanko angariSebis gaxsna xazinadaris mier

46) bileTebis safasuris ganvadebiT gadaxdis drois grafikis Sedgena

45) gamavrcelebeli jgufebis xelmZRvanelTa angariSebis mosmena, amocanebis ganawileba

axlad moziduli gamavrceleblebisaTvis

44) jgufebis xelmZRvanelebis pres-relizebi da fotoebi

43) potenciuri monawileebis kartoTekis gadaxedva bileTebis realizaciasTan

dakavSirebiT

42) sakoordinacio Sekreba yvela komitetis Tavmjdomareebis monawileobiT

41) sadilis gamarTvis adgilis guldasmiT SerCeva saorganizacio komitetis

Tavmjdomaris mier

40) orkestris daqiraveba saorganizacio komitetis Tavmjdomaris mier

39) potenciuri monawileebis siis Sedgena mimdebare dasaxlebul punqtebSi bileTebis

gamavrcelebeli komitetis Tavmjdomaris mier

38) RonisZiebis Sesaxeb Setyobinebebis gagzavna adgilobrivi saarCevno komisiebis

TavmjdomareebisaTvis; gadaxdis gegmis Sedgena

185

37) Sekreba jgufebis xelmZRvanelebis angariSebis mosmenis mizniT; amocanebis ganawileba


36) saorganizacio komitetis Tavmjdomarisa da kvebis obieqtis xelmZRvanelis Sexvedra

meniusa da sasmelebis ganxilvis mizniT

35) sadilis programis muSa proeqtis momzadeba

34) pres-relizi oficialuri stumris Sesaxeb, mis biografiTa da fotosuraTiT

33) RonisZiebis momzadebis mdgomareobis ganxilva mimdinare TariRisaTvis

32) damatebiTi sareklamo masalebis momzadeba sareklamo komitetis Tavmjdomaris mier

31) xazinadaris mier samadlobeli werilebis gagzavnis dawyeba im pirebisaTvis,

romlebmac SeiZines bileTebi

30) mimdebare dasaxlebul punqtebSi bileTebis gamavrcelebeli komitetis Tavmjdomaris

mier bileTebis gayidvisa da potenciur myidvelebTan piradi Sexvedrebis dawyeba

29) saorganizacio komitetis Tavmjdomaris mier saWiro masalebis, yvavilebis, da a.S.

SeZenis dagegmva, SekveTebis gagzavna

28) jgufebis xelmZRvanelebis mier bileTebis gamavrcelebelTa axali Semadgenlobis

miReba SemomwirvelTa rigebidan

27) gamavrceleblebis axali Semadgenlobis Sekreba

26) potenciuri monawileebis kartotekis gadaxedva bileTebis realizaciasTan

dakavSirebiT

25) presisaTvis monacemTa paketebis Sedgenis dawyeba sareklamo komitetis Tavmjdomaris

mier

24) mocemuli TariRisaTvis Sesrulebuli samuSaoebis ganxilva (pirveli Sefaseba miecema

monawileTa raodenobas, ris Sesaxeb informaciasac waradgens saorganizacio komitetis

Tavmjdomare)

23) yvela komitetis Tavmjdomareebis sakoordinacio Sexvedra

22) sareklamo komitetis Tavmjdomare axorcielebs TvalsaCino saagitacio masalebis

ganTavsebas

21) saorganizacio komitetis Tavmjdomare gegmavs oficialuri da sxva stumrebisavis

gankuTvnili magidebis ganTavsebis wess

20) Sekreba jgufebis xelmZRvanelebis angariSebis mosmenis mizniT; amocanebis ganawileba


19) mosawvevebis gagzavna qalaqgareT mcxovrebi sapatio stumrebisaTvis

18) mosawvevebis gagzavna im pirebisaTvis, romelTa adgilebic dajavSnulia oficialuri

stumrebisaTvis gankuTvnil magidasTan

17) mosawvevebis gagzavna Tqveni partiis wamyvani pirebisaTvis

16) bileTebis gamavrcelebelTa Sekreba daskvniT etapze muSaobis gaZlierebis mizniT

186

15) ganmeorebiTi Setyobinebebis gagzavna im potenciur monawileTaTvis, romlebmac ar

upasuxes pirvel Setyobinebas

14) pres-relizebis gagzavna mowveul pirTa aRniSvniT

13) mowveul oficialur pirTa dasturis miReba, rom daeswrebian RonisZiebas

12) sadilis programis saboloo preqtis damtkiceba

11) ceremonmeisteris daniSvna

10) sadilis programis gagzavna tipografiaSi

9) oficialur stumrisagan vizitis programis damtkicebis miReba

8) uSualod RonisZiebis procesSi bileTebis gayidvis sistemis SemuSaveba

7) Sedegebis Sejameba da bileTebis gamavrcelebelTa Sekreba daskvniT etapze samuSoebis

gaZlierebis mizniT

6) bileTebisa da sainformacio paketebis gadacema masmediis warmomadgenlebisaTvis

5) realizebuli bileTebis Sesaxeb pres-relizis gagzavna

4) mdgomareobis saboloo Semowmeba saorganizacio komitetis Tavmjdomaris mier

3) angariSebis mosmena (telefoniT) jgufebis xelmZRvanelebis mier, gayiduli bileTebis

saerTo raodenobis Sesaxeb

2) monawileTa raodenobis saboloo Sefaseba da magidebis gawyoba darbazSi

1) sadilis dawyeba! bolo samzadisi. dawyebis SesaZlo dayovneba.

RonisZiebebi, romlebic SeiZleba gaimarTos sadilis Semdeg

1) samadlobeli werilebi damxmare personals da bolo wuTs misul stumrebs

2) Semowirulobebis saboloo Segroveba

3) RonisZiebaze gaweuli xarjebis gadaxda

bolo SeniSvna: bevr organizacias miaCnia, rom isini ver SeZleben sazogadoebrivi

RonisZiebis Catarebas saxsrebis Segrovebis mizniT, Tu masSi monawileobas ar miiRebs

maRali rangis oficialuri moxele. es azri safuZvelSive mcdaria. bileTebs oficialuri

stumari ar hyidis! bileTebs hyidian gamavrceleblebi, da Tu Tqven Cafiqrebuli gaqvT

mimzidveli RonisZiebis mowyoba, es aRafrTovanebs stumrebs. Tqveni, rogorc

Tavmjdomaris amocana isaa, rom gamavrceleblebs saTanado motivacia SeuqmnaT imis

miuxedavad, Tu ra saxis RonisZiebas awyobT.

gafrTxilebT! Tvalyuri adevneT, rom `lamazi~ RonisZiebis Catarebis Tqvenma survilma

ar gadawonos TqvenTvis saWiro saxsrebis mozidvisaken swrafva. im adamianebis

umravlesobas, romlebic bileTebs iZenen, surT, rom aseTi RonisZiebiT Tqven saxsrebi

moizidoT. nu gaawbilebT maT, da nu daxarjavT Zalze bevr fuls saWmelze, dekoraciebze

da a.S.

187

danarTi 14. aSS-s respublikuri partiisaTvis finansuri daxmarebis Txovnis werilis

nimuSi

Zvirfaso Tanamemamule,

amJamad, Cveni saarCevno kampaniisaTvis muSaoben:

52 mxardamWeri, romlebic saagitacio mizniT stumroben xolme Cveni raionis

macxovreblebs;

21 adamiani, romlebic avrceleben Cveni partiis bukletebs;

25 piri, romlebic dasaqmebulni arian satelefono saubrebiT da 18 piri, romlebic

asruleben sxva mniSvnelovan samuSaoebs partiis Stab-binaSi.

es 116 adamiani TavianTi piradi drois asobiT saaTs uTmoben Cvens gundSi saqmianobas. maT

ician, Tu rogor SeiZleba ukeTesobisaken Seicvalos maTi cxovreba, Tu mimdinare wlis

noemberSi kongresis arCevnebSi respublikelebi gaimarjveben.

SesaZloa, es Tqvenc icodeT, magram Zalzed dakavebuli iyoT saimisod, rom Tqveni dro

dagviTmoT. Tu es asea, SevecdebiT dagexmaroT.

pirdapir getyviT:Cven fuli gvWirdeba. fuli Cven gvinda axla da didi raodenobiT -

tipografiuli da safosto, satelefono, sareklamo xarjebisaTvis. yovelive aRniSnulis

gareSe Cveni Zalisxmeva nayofs ver gamoitans, da Cven ver SevZlebT rom kongresSi

avirCioT is gamokveTili liderebi, romlebsac TqvenTan erTad vimsaxurebT.

dro fulia. es WeSmariteba zedgamoWrilia Cveni kampaniisaTvis. da Tu Tqven ar

SegiZliaT CvenTvis drois daTmoba, iqneb fuliT SeZloT daxmareba? fuliT, romelsac

Cven didi madlierebiT miviRebT. dadga Tqveni dro! Tqveni 50-dolariani Semowiruloba

Zalian dagvexmareba arCevnebisaTvis aucilebeli masalebis SeZenaSi. gamogvigzavneT fuli

dRes, axla. Tqveni mxardaWera mniSvnelovania mTeli Cveni olqisaTvis.

pativiscemiT,

1990 wlis seqtemberi

aSS-s respublikuri partiisaTvis finansuri daxmarebis Txovnis werilis nimuSi

(me-2 varianti)

Zvirvaso megobaro respublikuri partiidan,

me TqvenTvis cudi ambebi maqvs, magram maaqvs kargi ambebic. daviwyeb SekiTxviT.

iciT Tu ara Tqven, rom bolo 20 wlis manZilze, 30 wlamde asakis sul ufro da ufro

meti axalgazrda Tvlis, rom respublikuri partia swored maTi partiaa?

da es simarTlea. ronald reiganisa da jorj buSis meTaurobiT, respublikuri partia

gaxda Cveni axalgazrda amomrCevlebis partia. es - rac Seexeboda karg ambavs.

188

cudi ambavi ki isaa, rom aq, driping sfringSi, axalgazrdebis mxolod 50%-ma gaiara

registracia saarCevno ubnebSi. ufro uaresi, isinic ki, vinc registracia gaiara, zogjer

arc ki midian arCevnebze xmis misacemad.

Cven valdebulni varT SevcvaloT aseTi mdgomareoba. Tu amas movaxerxebT, gavimarjvebT

kidec Cvens sagrafoSi Catarebul yvela arCevnebSi. xolo. Tu situacias ver SevcvliT,

gavargZelebT saqmianobas umcirsobis partiis saxiT.

swored aq SegiZliaT, rom daxmareba gagviwioT. respublikuri partiis adgilobrivi

ganyofileba amuSavebs Tavis rigebSi axalgazrdebis mozidvis programas. Cven gvinda, rom

SevqmnaT axalgazrda respublikelTa sami klubi da aRvadginoT respublikel bavSvTa

moZraoba. es yvelaferi rodia:M Semodgomaze Cven vgegmavT partiaSi axalgaazrdebis

mozidvis masobriv kampanias.

yvelaferi es finansebTanaa dakavSirebuli. swored amitom gwerT am werils. vici, rom

Tqvenc gaRelvebT respublikuri partiis momavali, iseve, rogorc gaRelvebT saerTod

amerikis momavali.

bevr CvenTagans miaCnia, rom es ori cneba erTmaneTisagan ganuyifelia. xom ver SeZlebdiT

10, 25, 50 an Tundac 100 dolaris gamogzavnas CvenTvis, raTa dagvxmarebodiT propgramis

realizebaSi? vfiqrobT, rom SevZlebT proeqtis amoqmedebas, Tuki movaxerxebT minimum

1,785 mln dolaris Segrovebas.

gaZlevT garantias, rom Tqveni fuli ar iqneba mimarTuli zednadebi xarjebis dafarvaze

an partiul funqcionerTa uazro xelfasebze. gTxovT, gamogvigzavneT is Tanxa, ris

uflebasac dRes Tqven Tavs miscemT. respublikuri partiis momavali Tqvens xelSia.

pativiscemiT,

1990 wlis ivnisi

p.s. gamogvigzavneT fuli dRes. male dadgeba Semodgoma, da studentebi kvlav TavianT

saswavleblebs daubrundebian. gmadlobT.

danarTi 15. madlobis werilis nimuSi finansuri mxardaWerisaTvis

Zvirfaso jek,

didad gavixare, rodesac Cveni sagrafos respublikuri partiis Tavmjdomaris jon

smitisagan Sevityve Cveni partis adgilobrivi ganyofilebis fondisadmi Tqveni guluxvi

Semowirulobis Sesaxeb

ra Tqna unda, Tqveni Semowiruloba Zalze mniSvnelovani iyo CvenTvis, vinaidan Cven

finansebis mudmiv naklebobas ganvicdiT karsmomdgari saarCevno kampaniis Casatareblad. me

Zalzed amaRelva Tqvenma Jestma, radgan es iyo mkafio magaliTi imisa, rom Tqven

warmoadgenT respublikuri partiisa da im ideebis mxardamWers, romlebiTac partia

189

gamodis. mxolod iseTi pirovnebebis mxardaWera, rogoric Tqven brZandebiT, maZlevs

saSualebas, rom gavagrZelo Cemi rTuli saarCevno kampania.

madlobaas gixdiT partiis adgilobriv ganyofilebisa da misi yvela im kandidatis

saxeliT, romlebic agrZeleben mZime Sromas partiis warmomadgenlebis saxiT. kidev

erTxel, didi madloba.

Rrma pativiscemiT,

100 wlis 10 oqtomberi

danarTi 16. fuladi saxsrebs Segrovebis RonisZiebaTa gegma

magaliTi: rogor SevagrovoT 5 aTasi dolari?

1. msxvili Semomwirvelebi

politikuri partiebi, yofili konservatori/centristi kandidatebi Tqvens Tanamdebobaze;

vaWrobis sferoSi dasaqmebuli profesionalebi; fuladi saxsrebis Segrovebis

gamocdilebis mqone adamianebi; saqmiani wreebis warmomadgenlebi; gansakuTrebuli

interesis jgufebi; Tqveni programis Tavgadakluli mxardamWerebi.

msxvili Semomwirvelebis komiteti 20 X $50 = $1000

kandidatis wyaroebi 10 X $50 = $500

saarCevno kampaniis nebayoflobiTi mxardamWerebi 2 X $50 = $100

sxva Semomwirvelebi, fostis meSveobiT ganxorcielebuli saagitacio saqmianobiT

miRebuli saxsrebi 3 X $50 = $150

sul: $1750

2. saSualo donis Semomwirvelebi

saarCevno kampaniis warmmarTveli komiteti; interesTa jgufebi; kandidatis piradi

megobrebi; agitacia fostiT; `ganawyenebuli~ amomrCevlebi, anu is adamianebi, romlebic

ukmayofiloni arian gatarebuli politikuri kursiT

saarCevno kampaniis nebayoflobiTi mxardamWerebi 10 X $25 = $250

interesTa jgufebi, calkeuli pirebi 15 X $25 = $375

fostis meSveobiT agitaciiT miRebuli saxsrebi 15 X $25 = $375

sxva wyaroebi 5 X $25 = $125

sul: $1125

190

3. winasaarCevno kampaniis dros Casatarebeli RonisZiebebi

amomrCevlebis, megobrebis, megobrebis megobrebis, nebayoflobiTi mxardamWerebis safosto

misamarTebis CamonaTvali winasaarCevno kampaniis miznebisaTvis

saRamo kegelbanSi, 25 kacze. sufTa Semosavali $10 X25 = $250

pikniki, sufTa Semosavali $15 X 25 = $450

kandidatis dabadebis dRe, 30 kacze, sufTa Semosavali $10 X 30 = $300

sul $1000

4. sxva Senatanebi

agitacia fostiT, nebayoflobiTi Semowirulobebi

agitacia fostiT 20 X $5 = $100

sxva wyaroebi 25 X $10 = $250

nebayoflobiTi Semowirulobebi $250

kandidatis sakuTari saxsrebi $275

Semowirulobebi sxvadasxva mosaxurebis saxiT, fulad formaSi $250

sul $1125

jami: $5000

mosamzadebeli samuSao

1. winasaarCevno kampaniis gegmis Sedgena (minimaluri, gafarToebuli, maqsimaluri)

2. winasaarCevno kampaniis biujeti (minimaluri, gafarToebuli, maqsimaluri)

3. winasaarCevno kampaniisaTvis saWiro saxsrebis Segrovebis gegmis Sedgena (minimaluri,

maqsimaluri)

4. fuladi saxsrebis Segrovebis komitetis Tavmjdomaris daniSvna

kandidatis saqmianoba

1. kandidati adgens megobrebisa da nacnobebis sias

2. kandidati aqtiurad mouwodebs amomrCevlebs, rom gauwion mas finansuri daxmareba

3. kandidati xvdeba potenciur msxvil Semomwirvelebs

4. kandidati urekavs potenciur msxvil Semomwirvelebs, romlebsac gansazRvravs

msxvili Semomwrvelebis komiteti, da Txovs finansur daxmarebas da mxardaWeras.

msxvili Semomwirvelebis komiteti

1. komitetis Tavmjdomare niSnavs RonisZiebis saorganizacio qve-komitetis

Tavmjdomares, fostiTa da telefonis meSveobiT fuladi saxsrebis Segrovebis

qve-komitetis Tavmjdomares.

191

2. komitetis Tavmjdomare mimarTavs komitetis wevrebs, rom daexmaron muSaobaSi an

gaakeTon fuladi Semowirulobebi

3. komitetsi aucileblad unda Sediodnen interesTa jgufebisa da kavSirze

pasuxismgebeli jgufebis warmomadgenlebi

4. komiteti adgens potenciuri Semomwirvelebis sias, anawilebs funqciebs, adgens

vadebs.

5. Tavmjdomare amyarebs kontaqtebs gansakuTrebuli interesis jgufebTan.

6. aucileblobis SemTxvevaSi, komiteti awyobs kandidatebis Sexvedras msxvil

SemomwirvelebTan

7. komiteti awyobs Semowirulobebis Segrovebas, iTvaliswinebs Sedegebs da

aucileblobis SemTxvevaSi xelmeored ukavSirdeba Semomwirvelebs

8. SemowirulobebTan dakavSirebuli muSaoba grZeldeba gansakuTrebuli interesis

jgufebTan. amasTan, SesaZloa saWiro gaxdes damatebiTi Sexvedra kandidatTan

9. komiteti saqmianobas agrZelebs manam, sanam ar iqneba miRweuli dasaxuli mizani.

10. muSaobis uzrunvelsayofad dasaqmdeba saWiro raodenobis personali.

fostisa da telefonis meSveobiT fuladi saxsrebis Segrovebis komiteti

1. adgens amomrCevelTa siebs safosto Setyobinebebis gagzavnis mizniT.

2. SeimuSavebs safosto mimarTvebis kompleqts, romelSic Sedis konverti, da baraTi

konvertis sawyis misamarTze gamosagzavnad.

3. xorcieldeba safosto Setyobinebebis gagzavna

4. komiteti organizebas uwevs telefoniT dakavSirebas im amomrCevleTan, romlebsac

daegzavnaT safosto Setyobinebebi, aRricxvavs Semosavlebs da aucileblobis

SemTxvevaSi xelmeored ukavSirdeba amomrCevlebs.

5. agrZelebs muSaobas manam, sanam ar iqneba miRweuli dasaxuli mizani.

RonisZiebis Catarebis komiteti

1. RonisZiebis Catarebis komiteti iqmneba da atarebs sxdomebs, adgens RonisZiebasTa

Catarebis TariRebs

2. komiteti iRebs nebayoflobiT mxardamWerebs RonisZiebis bileTebis gasavrceleblad

3. axorcielebs RonisZiebas da bileTebis gayidvas

4. ZiriTadi wesi:xarjebis 100% ifareba nebayoflobiTi SemowirulobebiT

192

danarTi 17. kampaniis biujeti: Semosavlebis wyaroebi

kandidatis Senatanebi

(daadgineT winaswar SeTanxmebuli Tanxa da araviTar SemTxvevaSi ar gazardoT igi.

arasodes, arasodes, arasodes ar gaasesxoT fuli)

kandidatis megobrebi da nacnobebi

megobrebi, partniorebi biznesSi, Tanaskolelebi, nacnobebi, romlebsac dResaswaulebs

ulocavT, Tqveni eklesiis mrevli, Tqveni interesebis msgavsi interesebis mqone pirebi,

da a.S. yvelani mogcemen 10, 15, 20 da 50 dolarsac ki.

politikuri organizaciebi, calkeuli wevrebi

partiuli organizaciebisa da interesTa jgufebis wevrebi fuls Seagroveben TavianT

rigebSi, minimum 15-15 dolars da Sesaloa 25 an 50 dolarsac ki.

politikuri oranizaciebi - fuladi saxsrebis Segrovebis mizniT organizebuli

RonisZiebebi

partiuli organizaciebisa da interesebis jgufebis wevrebi fulad saxsrebs Seagroveben

Tqveni saxeliT, miRebebisa da kandidatTan Sexvedrebis organizebis gziT. romlebzedac

bileTebi eRireba 25, 50 da 100 dolaramde.

RonisZiebebi winasaarCevno kampaniis dros - mciremasStabiani RonisZiebebi

miRebebi, Cai, piknikebi, sportuli Sejibrebebi, nivTebis gayidvebi, Sinaur wreSi miRebebi,

ojaxuri RonisZiebebi mogitanen 100-500 dolars. aseTi RonisZiebebi SeiZleba moewyos

kandidatis mxardamWeri adamianebis garkveuli jgufis, konkretuli raionis

macxovreblebis mier.

RonisZiebebi winasaarCevno kampaniis dros - farTomasStabiani RonisZiebebi

RonisZiebis masStaburobidan gamomdinare, Sesasvleli bileTis fasi SeiZleba iyos 25, 35,

50-60 da 10-250 dolaric ki. meuRlebisaTvis moqmedebs mcire danamati. aseTi

RonisZiebebi ewyoba miRebebis formiT. gaxsovdeT, rom bileTebi SeiZleba gaiyidos

winaswar, ris Sedegadac miiRebT RonisZiebis CatarebisaTvis saWiro Tanxebs.

fuladi saxsrebis Segroveba fostis meSveobiT

fostis meSveobiT fuladi saxsrebis Segroveba xorcieldeba amomrCevelTa siebis

mixedviT, romlebSic ar Sedian zemoT aRniSnuli politikuri partiebi. am gziT

193

TiToeuli adresatisagan SeiZleba miiRoT 10, 20 an 35 dolari. aseTi safosto

gzavnilebze iqneba cnobili pirovnebebis xelmowerebi da miuTiTebs konkretuli

amomrCevlis interesebze.

adgilobrivi winasaarCevno kampaniis biujeti

xarjebi

administraciuli xarjebi

ofisis ijara $0

ofisis muSaobis xarjebi $0

telefonis dadgma

kompiuteruli teqnika gaTxovaT megobarma $0

adgilobrivi satelefono saubrebi $0

avtomopasuxe gaTxovaT megobarma $0

aslgadamRebi manqana $0

sakancelario saqoneli $200

sul $200

ofisis personalis Senaxva

konsultanti $250

winasaarCevno kampaniis komitetis menejeri $0

winasaarCevno kampaniis komitetis asistenti $0

mowveuli TanamSromlebi $0

sul $250

politikuri agitacia

TvalsaCino agitacia

1. sareklamo farebi saxlebis ezoebSi daaxl. $1,25, dadgmiT) $1000

2. 1X1X2 m zomis sareklamo farebi $0

sul $1000

damatebiTi saagitacio masalebi

1. broSurebi (erTmagi, 4-fotosuraTiani bukleti) $400

2. broSura #2 $400

3. broSura #3 $0

194

4. broSura #4 $0

5. ilustrirebuli bukleti (daaxl. $/10000) $600

sul $1400

xarjebi safosto agitaciaze

1. saerTo safosto gzavnili 1 $1000

2. saerTo safosto gzavnili 2 $0

3. miznobrivi safosto gzavnili uZravi qonebis agentebisaTvis $100

4. miznobrivi safosto gzavnili raionuli asociaciisaTvis $350

5. pirdapiri safosto gzavnili $0

sul $1450

politikuri reklama masobriv sainformacio saSualebebSi

1. yovelkvireuli gazeTebi (danarTebis CaTvliT) $700

2. yovelkvireuli gazeTebi (danarTebis CaTvliT) $0

3. savaWro-sareklamo gamocemebi (danarTebis CaTvliT) $0

4. radioreklama $0

5. telereklama $0

6. sxva $0

7. sxva $0

sul $700

ubanSi amomrCevlis gamocxadebis uzrunvelyofis kampania

ramdenime satelefono xazis arenda winasaarCevno kampaniis mizniT

1. gawyoba da yovelTviuri momsaxureba $0

2. amomrCevlebTan dakavSireba telefoniT (TiToeuli $0,9)

3. satelefono Setyobineba arCevnebSi monawileobis aucileblobis Sesaxeb (TiToeuli

$0,9)

4. amomrCevelTan winasaarCevno stumroba $0

5. amomrCevelTan stumrobebi $0

sul $0

adgilobrivi winasaarCevno kampaniis saerTo xarjebi $5000

195

gamoyenebuli literatura

1. drois dagegmva politikuri kampaniis Catarebisas. meToduri saxelmZRvanelo.

saerTaSoriso respublikuri instituti, moskovi. 1994

2. pirveladi partiuli ujredis muSaobis organizeba. meToduri saxelmRvanelo.


3. d. soleini da sxv. rogor daviyvanoT Cveni azrebi masebamde. (politikSi da ara

marto politikaSi) uorvik pres, 1989

4. mxardamWeri jgufebis formireba winasaarCevno kampaniis dros. meToduri

saxelmZRvanelo. saerTaSoriso respublikuri instituti, moskovi. 1993

5. politmecadineobebis gamarTvis meTodika. meToduri saxelmZRvanelo. saerTaSoriso

respublikuri instituti, moskovi. 1995

6. saxelmZRvanelo Statis sakanonmdeblo organoebis im wevrTaTvis, romlebic meore

vadiT iyrian kenWs. meToduri saxelmZRvanelo. saerTaSoriso respublikuri

instituti, moskovi. 1990

7. saxsrebis Segroveba, rogorc warmatebis gasaRebi. saerTaSoriso respublikuri


8. politikuri partiis adgilobrivi xelmZRvanelos damxmare saxelmZRvanelo.


9. muSaoba masobriv sainformacio saSualebebTan. 1991 wlis seminaris masalebi.

respublkuri erovnuli komiteti, 1991.

10. saarCevno kampaniis warmarTvis gegma. meToduri masalebi, saerTaSoriso


11. politikuri agitacia. politikuri agitaciis saxelmZRvanelo politikuri

saqmianobiT profesiulad dakavebul pirTaTvis. saerTaSoriso respublikuri


12. politikuri partiebi. meToduri saxelmZRvanelo. saerTaSoriso respublikuri

instituti, moskovi. 1994.

13. s. hildebrandi. winasaarCevno beWdviTi masalebis Sedgena da gaformeba.


14. politikuri kampaniebis dagegmva. saxelmZRvanelo. saerTaSoriso respublikuri


15. politikuri kampaniis meqanizmi. meToduri saxelmZRvanelo. saerTaSoriso


16. d. amrei. saxelmZRvanelo damwyebi kongresmenebisaTvis. erovnuli respublikuri

komiteti, 1991.

196

17. s. koliveri, p. merlou. masmediis mier saarCevno kompaniis gaSuqebis wesi

gardamavali demokratiis qveynebSi. saarCevno sistemebis saerTaSoriso fondi. 1994.

18. drois dagegmva politikuri kampaniis Catarebisas. meToduri saxelmZRvanelo.


197

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