sachin's ppt

8/8/2019 Sachin's Ppt

1/31


2/31

Acknowledgement:


3/31

TTSL: AN INTRODUCTION


4/31

Flow of study:Flow of study:


5/31

Project overview:Project overview:

Type of

stores

Deliverables

to retailers by

TTSL

Store

Location

Deliverables

to TTSL by

retailers

Launching a

new store


6/31

Research Methodology:Research Methodology:


7/31


8/31

Research objectives:Research objectives:


9/31

Time constraints.Time constraints.

Some time, customer responseSome time, customer responsedoes not reveal the correctdoes not reveal the correct

information.information.

The field work was in the territoryThe field work was in the territory

of Jaipur only and only one areaof Jaipur only and only one areastudy does not reveal the wholestudy does not reveal the whole

market situation.market situation.

LIMITATIONS


10/31

Analysis with respect toproducts & customers

Survey on the use of mobilenetwork (Rural & Urban area)

Marketing Environment Analysis


11/31

Customer profile:Customer profile:

37.50%

19.50%

19.50%

14.30%

5.40%2.80%

1%

Urban area

AIRTEL BSNL

VODAFONE RELIANCE

TATAINDICOM IDEA

MTS

40%

20%

18%

13%

7% 2% 0%

Rural area


12/31

Brand association:Brand association:

34.70%

26.70%

20.80%

17.80%

Rural area

14.70%

14.70%

8.80%62.80%

Urban area

1 YR. 2 YR. 3 YRS. >3 YRS.


13/31

GSMGSM v/sv/s CDMACDMA


14/31

Disappointment with services:Disappointment with services:

26.50%

73.50%

Urban area

YES NO

37.50%

62.50%

Rural area


15/31

Mobile phone usage:Mobile phone usage:

68

54

18

10

0

10

20

30

40

50

60

70

80

Urban area

81

57

8 4

0

10

20

30

4050

60

70

80

90

Rural area


16/31

Satisfaction with services:Satisfaction with services:

92%

8%

Urban area

YES NO

82%

18%

R

ural area


17/31

Analysis with respect toproducts & customers

Survey on the use of internetservices (Rural & Urban area)



18/31

Customer profile:Customer profile:

15%

12%

6%

44%

8%

15%

Urban area

Reliance TATA MTS

BSNL IDEA Airtel

14%

10%

5%

55%

6%10%

Rural area


19/31

Availability of fast access:Availability of fast access:

54%

25%

21%

Urban area

YES

NO

SO E TIME FAST SOME TIME SLOW

13%

56%

31%

Rural area


20/31

Improvement in work efficiency:Improvement in work efficiency:

59%18%

23%

Urban area

Yes No Partially

39%

34%

27%

Rural area


21/31

Satisfaction with the quality of services:Satisfaction with the quality of services:

43%57%

Rural area

56%44%

Urban area

Yes No


22/31

Analysis with respectto competitors

Competition Tracking-01



23/31

Comparison of company owned retail stores


24/31

97 7

0

5

10

Outer appearance

96 7 7

0

5

10

Internal environment

96 7 7

0

5

10

Executives behavior

96 7

0

5

10

Executives knowledge


25/31

97 8 7 6

0

5

10

Problem solving approach

5

97 7 6

0

5

10

Variety of plans (voice & data)

96 7

8 7

0

5

10

Communication skills

6 68 7 7

0

5

10

Handset availability


26/31

OverOver--all impact:all impact:

6

7

8

7

0

2

3

4

5

6

7

8

0

VODAFONE AIRTEL RELIANCE TATAINDICOM MTS


27/31

Comparison ofTATAINDICOM Store with OBR


28/31

Comparison with OBR:Comparison with OBR:Features Hotspot TMS TTSL

No. of Agents in Store 2 3 5Servicing Agents in Store 1 2 4

Focus Handsets Handsets Connections,data

Product Knowledge(Plans

From Operator) Average good Good

Communication & Soft

Skills Average Excellent Good

Visbillity of Merchandize Average Excellent Good

Present Offers nil

Summer

carnival

Cricket

theme,Add on

plan

Handsets pricingApprox. 10

%Lesser than TTSLLow Variance

in pricing As per M.O.P

Handsets range Large Very Large Large

Look & feel Average Very Good Good


29/31

Analysis with respectto competitors

Competition Tracking-02



30/31

Current activities of various market players

Current activities of various market players


31/31

sachin's ppt

Documents