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Social Media Report

The following is a report of the social media activities (via Facebook and Twitter) for theSAG Foundation 2nd Annual Golf Classic that took place June 13, 2011.

The information contained in the report includes:FacebookNew Likes, Weekly Active Users, Lifetime Likes, Active Users, andInteractions. Data was pulled by viewing the SAG Foundation Facebook PageInsights feature.

Twitter statistics were used by viewing the @SAGFoundation twitter feed and datapulled from TwitterCounter.com.

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FACEBOOKFacebook SAG Foundation Page Data Insights fromJune 9 to June 15

USERSActive Users Number Change

New LikesThe number of new people whohave liked your Page.

47 Up 38% compared to6/2/11-6/8/11Weekly Active UsersThe number of people who haveinteracted with or viewed yourPage or its posts.

2,085 Up 51% compared to6/2/11-6/8/11

Lifetime LikesThe total number of people whohave liked your Page. 5,891This data corresponds to 6/9/11 6/15/11.

GRAPH REPRESENTATION

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Active Users:1-day, 7-day and 30-day counts of people who haveinteracted with or viewed your page or its posts.

ACTIVE USERSDate Monthly Active Users Weekly Active Users Daily Active Users

June 09 2,093 1,482 861

June 10 2,094 1,475 117June 11 2,176 1,622 664June 12 2,205 1,667 301June 13 2,488 2,049 1,595June 14 2,526 2,122 709June 15 2,548 2,085 621

I

NTERACTIONSActive Interactions Number Change

Post ViewsThe number of times people(Fans and non-Fans) haveviewed a News Feed storyposted by your page.

35,643 Up 237% compared to6/2/11-6/8/11

Post FeedbackThe number of likes andcomments made on News Feedstories posted by you Page.

72Up 300%compared to

6/2/11-6/8/11

This data corresponds to 6/9/11 6/15/11.

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Likes and Comments

GRAPH REPRESENTATION

Value of Facebook Fan

A study by social media firm VIRTUE determined in April 2010, that the value of aFacebook fan is about $3.60. The actual value varies from organization to organizationbut the average is $3.60.

http://www.adweek.com/news/technology/value-fan-social-media-360-102063

Converting that number to ad dollars. The SAG Foundation would have had to purchasead space or air time equal to $21,207.60to reach the same audience.

Day Likes CommentsJune 09 7 1

June 10 2 0

June 11 5 1

June 12 1 1

June 13 31 8

June 14 12 0

June 15 3 0

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TwitterStatistics from @sagfoundation Twitter feed

FollowersNumber of Followers by date

Follower changes for June 8 June 15

Day FollowersJune 8 2,186

June 9 2,193

June 10 2,200June 11 2,207June 12 2,214June 13 2,221

June 14 2,228June 15 2,235

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Outputs64 total Tweets from June 8 June 1526 @replies11 tweets contained photos or videos

ReachApproximate Views: 142,144 (Avg 2,221 followers x 64)

Prominent Posts from Celebrities (including reach)

Celebrity / Player Reach (# of Followers)Peter Gallagher 11,248Adam Baldwin 57,854Dave Annable 3,291Jason Olazabal 3,136

(tweeted twice, 1,568 followers)Total 75,529

(views of SAGF content)

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