Salary Survey2018 IN-HOUSE

CLIENT SERVICES CREATIVE DIGITAL FREELANCE MARKETING PR

We conducted this online survey across our core regions between 29th November 2017 and 22nd January 2018. The report is based on the findings from those respondents who completed the survey, Blue Skies recruitment data from 2017 and sector specific market insight from clients and our experienced Managing Consultants.

Contents3 Introduction

4 Respondent profile

8 Market profile

16 Salaries

22 Testimonials

W E LC O M E TO T H E B LU E S K I E S

2018 Salary Survey2017 proved, as anticipated, to be another interesting year for recruitment. Demand for talent has remained strong across each of the markets we operate across; marketing, digital, PR, client services and creative. In a talent scarce market, candidate experience has become increasingly important. With businesses working harder than ever to retain key talent and counter-offers now commonplace, it’s essential to deliver an engaging and memorable recruitment experience for candidates and we’ll be working closely with our clients across 2018 to help them achieve this. Whilst salaries have and will always play a key role in enticing the best candidates, it’s the businesses presenting the very best overall opportunity and experience that will win the war for talent.

Key trends we expect to see across 2018 include the increased need for temporary or freelance workers. With the skills-shortage not expected to ease anytime soon, freelancers present an attractive solution to managing key projects or workloads. With GDPR on the horizon, businesses are having to radically reappraise their attitude and behaviour towards data management and it will remain a key focus for many of our clients across the first half of 2018 but is anticipated to ease as businesses quickly develop a deeper

understanding of the implications and learn how to practically address it. Finally, we look forward to supporting our clients as they look to embrace technological advancements, everything from AI and data to AR and image recognition. The digital landscape as we know it is constantly evolving, as are the skills and experience required by our clients, and we’ll be working hard to ensure we can fulfil not only our clients’ current staffing requirements, but also those of the future. Holly WilkinsonManaging Director

Introduction

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Known as being the social network of choice for professionals, it is unsurprising that such

a large number of respondents engage with LinkedIn the most when looking for

employment.

Male

38%Female

62%

Are you male or female?

25-34

37%

What is your age?

35-44

31%

45-54

20%

18-24

8%

55-64

4%

What area do you live in?

Central

72%South East

10%

South West

7%

East

7%Other

4%

91%

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With many clients being a little more cautious in their hiring requirements, 2017 was a slower year on the B2C side. The market took a while to warm up with the busiest period being March to October.

The trend for digital specialists continued from 2016 with a large proportion of roles requiring individuals from a strong digital acquisition and search marketing background, with so many clients making digital top of their marketing agendas. With the emphasis on customer experience and personalisation being a hot topic currently, along with the looming GDPR in May, we foresee the need for CRM and Insight Analysts being a key trend for 2018 and have already been briefed on a number of roles of this nature.

The candidate market continues to be candidate scarce and last year we saw a very high number of counter-offers and candidates receiving several offers at once. Employee engagement and a great candidate experience must be a priority for clients during 2018 in order to secure the best talent. Softer benefits such as flexible working are becoming more important and with many clients still refusing to be open to this, it can be the difference between a candidate accepting the offer or not. Speed through the recruitment process is also essential to prevent candidates pulling out of the process.

In a recent GfK survey, consumer confidence seems to be up and so this should follow through into the market. Early signs in terms of job volumes within the B2C market are certainly up on the start of last year, so 2018 looks set to be a fantastic year.

Lara Lee (B2C Marketing)Managing Consultant

Consultant Insight

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No

5%Yes

95%

Are you currently employed?

1-2 years

32%

How long have you been in your current role?

3-5 years

17%Less than 1 year

16%

Less than 6 months

13%

5-7 years

5%

Which method do you feel is most effective when looking for a new job?

Direct employer

10%

Job board

16%

Social/professional network

13%

Social media

5%

Over 10 years

11%

7-10 years

7%

Recruiter

50%

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Market Profile

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Despite some respondents saying that their worklife has been affected with the on-going Brexit negotiations (predominantly down to the poor £ to € rate) most say that there has

been no impact on their worklife.

Agency

40%In-house

60%

Do you work within an agency or in-house team?

Full-time

84%

What are your working hours?

Part-time

9%

Freelance

6%

Contract

1%

How many hours do you work per week?

30-37.5

37%

37.5 to 50

33%

Over 50

25%

Under 29

5%

79%

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Most respondents felt there was no issue with a gender pay gap in their current workplaces. However, many commented that due to a lack

of salary transparency they couldn’t be certain.

83%

What is the closest reason/s as to why you left your last job?

New challenge

34%

Higher salary

24%

Career progression

22%Work/life balance

19%

Reduced stress

16%

Better commute

15%

Redundancy

13%

More responsibility

10%

Improved benefits

7%

Relocation

6% Contract expired

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As 2017 progressed, the B2B Clientside team were extremely busy working with our clients to recruit for both traditional and digital marketing roles.

As with last year digital marketing has remained an in demand skill-set, being met by the challenge of great digital candidates still being in short supply. To meet this challenge, here at blueskies we are increasingly working more proactively to meet and work with candidates with that desired digital skill-set. We have also seen an increase in the need for more specific skill sets within the digital field including SEO and PPC candidates, an extremely rare find at both the junior and senior ends of the market. Although there has been a rise in digital, over the last few years’ traditional marketing still has its place and remains a core need. When looking for generalist marketing professionals the need to create content is increasingly important and so excellent writing skills and ability to take technical content and make it reader-friendly is an extremely valuable skill.

We are still very much in a ‘candidate led’ market, meaning that while interview processes are becoming more of a two-way process with clients having to work harder to sell themselves and the opportunity that they can offer, they are also having to go the extra mile to secure their outstanding candidate due to other offers on the table and potential counter-offers. While salary is important to our candidates, company culture is just as, if not more important.

We are extremely excited to see what 2018 holds for the B2B space. We predict that excellent candidates will be more difficult to source and we will be working hard with our clients to ensure that they are presenting their opportunity in the best possible way, to secure that outstanding talent for their team.

Michelle Mumford (B2B Marketing)Consultant

Consultant Insight

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What do you value most in your role?

How secure do you feel in your role?

Very secure

24%

Neutral

24%

Somewhat insecure

8%Somewhat

secure

38%

Work environment

45%

Salary

34%

Company work for

32%

Role challenges

29%

Appreciation

28%

Career progression

24%

Management

24%

Very insecure

38%

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Other benefits included free or refunded parking, holiday purchase schemes, ski trips and that completely on trend (and debatable

benefit) an office dog!

5%

How many days holiday do you receive?

What additional benefits do you currently receive?

20 to 25

52%25 to 30

41%

Over 30

5%Under 20

2%

73%

Pension

53%

Laptop

47%

Mobile phone

46% 34%

Bonus/commission

30%

Healthcare

27%

Childcare Insurance

15% 13%

Subsidised/ free meals

11%

Car/ car allowance

Leisure facilities

10%

Travel allowance

8% 3%

Sabbatical

Flexible working

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Even more freelancers are saying no to changing rates if asked by clients* showing that self-confidence in their own ability and

quality of work is currently strong in the creative industry.

Salaries

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*comparison figures: 55% 2017 / 14% 2016

63%

Yes

37%No

63%

Have you received a bonus within the last 12 months?

When was your last pay review?

Less than 6 months

25%

6 - 12 months

23%

Over 12 months

17%No review

undertaken

35%

No

49%Yes

51%

Do you feel that you are underpaid?

Job Title Average Salaries

Maximum Salaries

AverageDay Rate

Brand

Head of Brand

Brand Manager

Brand Executive

Marketing General

Marketing Director

Head of Marketing

Marketing Manager

Marketing Executive

Marketing Assistant

Communications

Head of Communications

Communications Manager

Communications Executive

Product Manager

Head of Product

Product Marketing Manager

Assistant Product Manager

Direct Marketing

Head of Direct Marketing

Direct Marketing Manager

Direct Marketing Executive

Digital / E-commerce Marketing

Head of Digital / E-commerce

Digital / E-commerce Marketing Manager

Digital / E-commerce Marketing Executive

300 - 500

200 - 400

120 - 150

380 - 700

250 - 500

180 - 350

100 - 180

60 - 100

350 - 500

250 - 400

120 - 150

300 - 500

180 - 400

120 - 150

250 - 500

150 - 350

120 - 150

400 - 650

200 - 400

120 - 200

70,000

45,000

30,000

70,000

60,000

40,000

28,000

22,000

50,000

40,000

27,000

60,000

45,000

25,000

60,000

45,000

28,000

65,000

45,000

28,000

80,000

55,000

35,000

110,000

80,000

50,000

30,000

23,000

60,000

45,000

30,000

80,000

50,000

30,000

70,000

55,000

30,000

80,000

55,000

35,000

*Exclusive of Blue Skies Fees

Marketing Salaries

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CRM / Marketing Research / Insight & Data

Head of CRM / Marketing Research / Insight & Data

CRM / Marketing Research / Insight & Data Manager

CRM / Marketing Research / Insight & Data Executive

CRM / Marketing Research / Insight & Data Analyst

Public / Media Relations

PR Director

Head of Public Relations

PR Manager

PR Executive

Campaign Marketing

Head of Campaign Marketing

Campaign Marketing Manager

Campaign Executive

Social Media / Community

Head of Social Media

Social Media Manager

Social Media Executive

Social Media Assistant

SEO / PPC

SEO / PPC Manager

SEO / PPC Executive

SEO / PPC Assistant

300 - 600

200 - 500

100 - 250

100 - 250

250 - 500

250 - 450

150 - 300

95 - 150

300 - 400

180 - 250

120 - 150

300 - 700

250 - 500

120 - 250

100 - 150

250 - 500

150 - 300

100 - 150

65,000

45,000

30,000

40,000

60,000

55,000

40,000

28,000

55,000

40,000

30,000

60,000

40,000

28,000

23,000

45,000

32,000

23,000

80,000

55,000

40,000

50,000

90,000

70,000

50,000

35,000

65,000

45,000

35,000

70,000

50,000

35,000

25,000

60,000

38,000

25,000

*Exclusive of Blue Skies Fees

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Job Title Average Salaries

Maximum Salaries

AverageDay Rate

Creative Salaries

Creative

Creative Director

Senior Designer

Midweight Designer

Junior Designer

Graduate Designer

Senior Artworker

Midweight Artworker

Junior Artworker

Senior Art Director

Midweight Art Director

Junior Art Director

Graduate Art Director

Senior Copywriter

Midweight Copywriter

Junior Copywriter

Graduate Copywriter

Production Director

Production Manager

Studio Manager

Photographer

Digital & Development

Senior Web Developer

Midweight Web Developer

Junior Developer

Digital Project Manager

Senior Digital Designer

Midweight Digital Designer

Junior Digital Designer

UX Designer

UI Designer

350 - 400

250 - 300

180 - 250

160 - 180

200 - 250

180 - 200

120 - 150

250 - 300

200 - 250

120 - 180

250 - 300

200 - 250

150 - 180

250+

200 - 250

250 - 300

300+

300 - 400

250 - 300

180 - 200

200 - 250

300 - 350

250 - 300

180 - 250

300+

250+

55,000

36,000

28,000

20,000

18,000

30,000

26,000

20,000

40,000

28,000

21,000

18,000

40,000

28,000

21,000

18,000

40,000

35,000

38,000

32,000

40,000

30,000

22,000

33,000

37,000

29,000

20,000

42,000

40,000

80,000

48,000

32,000

23,000

20,000

35,000

28,000

22,000

48,000

33,000

25,000

20,000

48,000

33,000

25,000

20,000

48,000

40,000

48,000

38,000

50,000

40,000

26,000

40,000

45,000

36,000

25,000

52,000

52,000

*Exclusive of Blue Skies Fees

Job TitleAverage Salaries

Maximum Salaries

AverageDay RateJob Title Average

SalariesMaximum Salaries

AverageDay Rate

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Consultant Insight

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In 2017 the Permanent Creative market continued to grow across all disciplines of creative with the lion’s share of roles firmly remaining with finding strong junior middleweight designer/artworkers. There was a significant uplift however in clients looking for digital specialists and more niche roles such as motion graphics and animators.

This being said the candidate market has been extremely candidate driven, making it difficult to attract candidates with only a basic salary to offer. Softer benefits were the theme of last year, with both agencies and companies alike now taking this information on board and revamping the package in which they offer. If this year has taught us anything it’s that you need to sell your business more than ever, making it as appealing as you can and making the interview as engaging as you can, ensuring that the candidates you want in your business feel just as excited about the opportunity as you do.

Charlotte Compton (Creative)Senior Consultant

2017 was another strong year for our dedicated Not for Profit consultants where we witnessed a definite shift towards strengthening and growing teams as well as added investment in digital communications channels, with social media taking the lead. It remains a challenging market to operate in with a scarcity of experienced candidates who are adaptable to the niche requirements of working for a non-profit making business.

Our approach to our Not for Profit clients remains collaborative, working alongside internal recruitment teams and hiring managers to ensure they have access to a wide mix of candidates with the aim of truly adding value and offering a flexible, cost-effective solution to all marketing recruitment needs. Whilst junior to mid-level hires have remained consistent, we have seen a shift at the senior end of the market with more experienced candidates displaying an increased confidence in the market and subsequently starting to look for their next challenging not for profit role.

2018 will remain candidate driven and we will continue to work with clients to advise the best approach to their recruitment campaigns and how best to attract and retain the top talent for their organisation!

Sally Attridge (Not For Profit Marketing)Managing Consultant

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The input of blueskies was key in finding us the right Candidate for our vacancy. They understood the unique nature of Arup’s business and the specific requirements of the creative role straight away, this allowed us to get from interview stage to making a job offer very quickly. Each of the candidates put forward were of a very high standard and each were well suited to the position in different ways, we had difficulty deciding.

Ian Cooper | Senior Designer

ARUP

Working with blueskies was really refreshing. They quickly gained a good understanding of the roles we were trying to fill and the people we were looking for. Consequently, the candidates they put forward were all strong and the recruitment process just felt so much easier.

Emma Towlson | Senior Marketing ManagerMcCarthy & Stone

Over the past year we have asked blueskies to capture us the best digital and product management skills available. On every occasion blueskies understood our vacancy needs, presented and prepared their candidates well, ultimately delivering a speedy and quality service that got results. The informative and proactive service provided helped ensure our process ran smoothly.

Mark Larner | UK Recruitment ManagerBaxi Heating UK

A superb and very efficient service delivered from blueskies. I had interviews lined up within 48 hours and two equally impressive candidates for the role in question, both of whom I wanted to employ. An excellent service.

Clare Tucker | Marketing ManagerTaxwise

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Testimonials

The Ministry2 Birmingham RoadStratford-Upon-AvonWarwickshireCV37 OBH

t: 01789 293 893

blueskiescareers.co.uk