sales and business development

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Sales and Business Development

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Sales and Business Development. What is Home Automation?. - PowerPoint PPT Presentation

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Page 1: Sales and Business Development

Sales and Business

Development

Page 2: Sales and Business Development

What is Home Automation?

An automated home brings together security, fire, lighting, temperature control, audio, home theater, surveillance, access control, pool, spa, drapery control, sprinklers, and anything else that you want so that these systems can talk to each other and work together.

An automated home can include some or all of these components.

HAI systems focus on lighting, temperature, security, audio, and video.

In an automated home these devices work together to make the home more comfortable, more convenient, and safer.

Page 3: Sales and Business Development

What does HAI do?

Page 4: Sales and Business Development

Everything in the house still functions normally For example, light switches are still light switches, push the top of

the paddle to turn the light on and the bottom to turn it off Everything in the house will work by itself without the

automation system You can control any device in the house from any interface

(console, touchscreen, internet, telephone)

Central Control

Page 5: Sales and Business Development

Event Based Automation

The automation system can control devices automatically based on any event in the system. These programs are customized for the homeowner to do anything they want.

Turn front porch light on at sunset and off at midnight Turn the light on when I enter the front door if it is after dark When I arm the security system in AWAY turn all lights off, set

back thermostat, turn off stereo Display a message on the console to remind me it is Trash

Night every Sunday and Wednesday at 9:00pm Turn the light on in a dark hallway if someone walks through a

motion detector and turn it off after 30 seconds

Page 6: Sales and Business Development

Button Programs

One touch Buttons or macros can be set up to perform a set of actions that are normally done at the same time. These Buttons are totally customizable and can do anything that you desire.

Go to Bed (turn all lights off, arm security in the night mode, set back thermostats, turn off audio system)

Wake Up (turn on lights in bedroom and bathroom, disarm security, turn on bathroom heater, turn on speakers in the bathroom and tune in a favorite radio station)

Dinner Party (set temperature back, dim lights in living room, dining room, turn on all outside lights, turn on all audio zones and play a CD)

Romantic Eve (dim lights in bedroom, turn on fireplace, play romantic music throughout the house)

Page 7: Sales and Business Development

Why do people buy Home Automation

Enhanced Security Never walk into a dark home again The house can react to an alarm situation Turn on lights to scare off a would be intruder Flash the front porch light to alert neighbors and Police or Fire

Energy Management Save money by setting back thermostats Schedule setbacks based on occupancy rather than time Turn Heat or A/C on over the phone after an extended setback Seamless and easy to use

Convenience It is fun and easy to use Stay in touch with your home while you are away Elegant and affordable

Page 8: Sales and Business Development

Our Company and Market

Our mission: Coordinating security, temperature, and lighting for comfort, convenience and safety

We offer the best price/performance ratio in the industry

HAI has more home automation systems in use than any other company- over 100,000 homes.

Page 9: Sales and Business Development

Demographics play a part

HAI products are designed to be affordable for people in almost all income brackets

Baby Boomers are moving into smaller more luxurious homes and technology is an attractive option

Generation X is starting to buy homes for the first time and want technology in their homes

Page 10: Sales and Business Development

HAI: The Company

Recognized name Industry leader since 1985 Seventh generation

products High performance, low

cost Standard product Profitable Top awards

Page 11: Sales and Business Development

Sales and Business Development

Page 12: Sales and Business Development

What is Home Automation?

An automated home brings together security, fire, lighting, temperature control, audio, home theater, surveillance, access control, pool, spa, drapery control, sprinklers, and anything else that you want so that these systems can talk to each other and work together

An automated home can include some or all of these components HAI systems focus on lighting, temperature, security, audio, and

video In an automated home these devices work together to make the

home more comfortable, more convenient, and safer

Page 13: Sales and Business Development

Whole Home Solutions

Page 14: Sales and Business Development

Everything in the house still functions normally For example, light switches are still light switches, push the top of

the paddle to turn the light on and the bottom to turn it off Everything in the house will work by itself without the

automation system You can control any device in the house from any interface

(console, touchscreen, internet, telephone)

Central Control

Page 15: Sales and Business Development

Event Based Automation

The automation system can control devices automatically based on any event in the system. These programs are customized for the homeowner to do anything they want.

Turn front porch light on at sunset and off at midnight Turn the light on when I enter the front door if it is after dark When I arm the security system in AWAY turn all lights off, set

back thermostat, turn off stereo Display a message on the console to remind me it is Trash Night

every Sunday and Wednesday at 9:00pm Turn the light on in a dark hallway if someone walks through a

motion detector and turn it off after 30 seconds

Page 16: Sales and Business Development

Button Programs

One touch Buttons or macros can be set up to perform a set of actions that are normally done at the same time. These Buttons are totally customizable and can do anything that you desire.

Go to Bed (turn all lights off, arm security in the night mode, set back thermostats, turn off audio system)

Wake Up (turn on lights in bedroom and bathroom, disarm security, turn on bathroom heater, turn on speakers in the bathroom and tune in a favorite radio station)

Dinner Party (set temperature back, dim lights in living room, dining room, turn on all outside lights, turn on all audio zones and play a CD)

Romantic Eve (dim lights in bedroom, turn on fireplace, play romantic music throughout the house)

Page 17: Sales and Business Development

What does HAI do?

Page 18: Sales and Business Development

Where do HAI systems get installed?

Residential Installations Condos Townhomes Production Homes Custom Homes Large Estates

Commercial properties Office buildings Restaurants Warehouses Strip Shopping Centers

Page 19: Sales and Business Development

New Construction or Existing!!

HAI systems can be installed in new buildings or retrofitted in existing buildings

Many of our dealers take advantage of slow sales by up-selling automation to existing customers

Page 20: Sales and Business Development

Who Buys Home Automation

HAI products are designed to be affordable for people in almost all income brackets

At the top end of the market HAI is the most popular solution for security and HVAC integration with Crestron and AMX

HAI offers complete solutions for customers at all price points

Page 21: Sales and Business Development

Why do people buy Home Automation

Enhanced Security Never walk into a dark home again The house can react to an alarm situation Turn on lights to scare off a would be intruder Flash the front porch light to alert neighbors and Police or Fire

Energy Management Save money by setting back thermostats Schedule setbacks based on occupancy rather than time Turn Heat or A/C on over the phone after an extended setback Seamless and easy to use

Convenience It is fun and easy to use Stay in touch with your home while you are away Elegant and affordable

Page 22: Sales and Business Development

Sell the benefits of enhanced security

Enhanced Security Integrate Lighting and Security so that you:

Never walk into a dark home again The house can react to an alarm situation Turn on lights to scare off a would be intruder Flash the front porch light to alert neighbors and Police or Fire

Integrate Temperature control so that you: Turn off the heating and air conditioning system to prevent the spread

of smoke and fire

When you have an Omni home automation system in your home your family is safer and more secure

Page 23: Sales and Business Development

Benefits of Energy Management

Energy Management Save money by setting back thermostats Schedule setbacks based on occupancy rather than time Turn Heat or A/C on over the phone after an extended setback HAI home automation systems will pay for themselves and help save

the planet Seamless and easy to use

Page 24: Sales and Business Development

Convenience benefits

Convenience It is fun and easy to use Stay in touch with your home while you are away Elegant and affordable

HAI home automation systems make your life easier

Page 25: Sales and Business Development

HAI Keeps Automation Simple!

Focus on the benefits: comfort, convenience, and safety—not the features

Emphasize that the HAI system is a logical upgrade for a standard security system, for not much more money

Energy savings can pay for system over time Increase home’s resell value System is simple to operate and understand Can be expanded later as needs change

Page 26: Sales and Business Development

Handling Objections

Think it’s expensive Offer an OmniLT. There is no system with better price/performance. Plus it can save

on energy and homeowners insurance, and add value to your home at resale time. Think it’s complicated.

Offer a touchscreen. Once programmed, these systems seldom need any additional attention. Pushing the AWAY button when you leave is very simple.

Worry that it will break It is an electronic system with no moving parts to fail, and is made by a company with

24 years of experience. They rarely fail at all. Explain your warranty and offer an extended one as an option.

Think they can’t get it fixed Your opportunity to explain your expertise, local presence, service orientation and

excellence above the competition, plus HAI’s easy-to-deal-with repair parts, service and tech support operations.

Page 27: Sales and Business Development

Stand apart from the Competition

Integrators who install HAI have an edge on the competition Allows integrators to offer more options Increases bottom line Gives customers what they want HAI offers training and marketing support

“State of the art smart houses – that’s what new home buyers want.” ~San Francisco Chronicle

Page 28: Sales and Business Development

Training Opportunities

Hands-on training is available at HAI Headquarters in New Orleans, LA

Space is limited so call 1-800-229-7256 x245 for availability

Page 29: Sales and Business Development

What are the next steps?

Dealers: Align yourself with an HAI

Distribution Partner Purchase a system to install in your

home or office Complete training special forms Meet requirements to be listed on

HAI web-site Get HAI Leads

Become a Five Star Dealer

Sign Up for the HAI Update List to receive e-mail news from HAI

Visit the blog at www.blog.homeauto.com

HAI Resources: Sales & Marketing:

HAI Territory Manager

Tech Support:

800-229-7256

Knowledge Base:

http://kb.homeauto.com

Pricing:

Distribution Partner

Page 30: Sales and Business Development

Thanks forAttending!

We hope HAI can be a profitable part of your future!