Sales and Marketing Overview

Table of Contents

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SalesE-commerce OverviewEcwid OverviewCOVID-19: Features for Merchants

COVID-19: Features for Restaurants

Ecwid Plan OverviewEcwid Feature DescriptionsTop Features FAQs

Support GuidesTransferring A Shopify Store to Ecwid 13Importing Products to Ecwid 14

1516

MarketingE-commerce Trends Sales Channel Statistics Sales for Merchants 17

CompetitiveEcwid vs. Shopify 18Ecwid vs. WooCommerce 19Ecwid vs. BigCommerce 20

6

E-commerce is growing at an unprecedented rate

$5 TRILLIONProjected annual global e-commerce sales by 2021

18%Growth of retail e-commerce sales from 2018 to 2019

22% Projected percentage of global retail sales generated by e-commerce by 2023 Global retail e-commerce sales from 2014 to 2021

Only 26%of small businesses

are selling online

But small businesses aren’t keeping up

When it comes to e-commerce, a lot of SMBs

● Don’t know how to start

● Think it is too complex

● Don’t have the time or resources toexplore and manage new channels

Giving you a huge opportunity

Deliver a comprehensive, omnichannel solution that makes selling online quick and easy

Boost sales by attracting new customers

Get discovered online, where most shoppers are looking for businesses and products

Establish and find success with an omnichannel business

85%of consumers want

an integrated experience across online and

in-person retail channels

Why do you need an online store?

Start selling quickly in three simple ways

Create a website with Ecwid’s free Instant Site

Add a store to any existing website

Sell on any social platform or marketplace

Manage stores across all sites all in one place with a central dashboard

Automatically sync inventory, prices, and images

Create an integrated customer experience

Why Ecwid?Simply put: it’s the quickest, easiest way for you to start selling online.

Ecwid provides everything you need to sell online.

➔ Free single-page website

➔ Ability to add to any existing website

➔ Sell on Facebook, Instagram, Amazon, and more

➔ Built-in integration with MONEXgroup

➔ Automatic, real-time sync with POS

➔ Mobile app for on-the-go store management

➔

Complete security (Level 1 PCI-DSS Provider)

Learn more about Ecwid: support.ecwid.com

COVID-19: Useful Ecwid Features for Merchants

Ecwid is designed to help small businesses start selling online fast. There’s no experience or technical knowledge required, so anyone can create and manage their new online store.

A few features that can help small businesses in particular right now:

Instant Site

Many small businesses need to quickly create an online presence. Ecwid’s Instant Site gives merchants a free single-page site. They can select from dozens of templates and get their site up and running ASAP.

In-Store & Curbside Pickup

While customers are avoiding crowds and shopping online, merchants can offer convenient in-store or curbside pickup. With scheduled order pickup, merchants can set their hours and fulfillment times so customers know when to pick up their order.

Gift Cards

A frequent suggestion for supporting small businesses right now is to purchase gift cards. Merchants can enable gift cards in any amount for their store. When a customer purchases, they’ll automatically receive an email with their unique redemption code.

Discount Coupons

Merchants on premium plans can encourage shoppers with special discounts like a percentage or fixed value off of their purchase, free shipping, or a combination of the two.

Point-of-Sale Integrations

As brick-and-mortar stores are moving their business online, Ecwid’s POS integrations let them easily manage their offline and online sales with features like product import, inventory and order sync, and centralized management.

COVID-19: Useful Ecwid Features for Restaurants

Small restaurants in particular are facing unique new challenges right now. In addition to the

previous features, restaurants benefit from:

Zero Transaction Fees

Ecwid doesn’t charge transaction fees, so restaurants retain more of their profits - especially helpful as they are facing high fees from third-party delivery services

Pickup and Delivery Options

With delivery and scheduled curbside pickup, restaurants have more options for getting food to their customers - they can even set up pickup options if they have multiple locations

Customizable Menus

Restaurants can display their menu as a single-page catalog, with custom categories and square images

Branded Merchandise

Give customers a new way to support their favorite restaurants with branded merchandise. Ecwid’s integration with Printful means restaurants can upload their logo or design, select the Printful products they want to sell, and then relax as Printful prints and ships their orders.

Plan Overview

FREE

Learn what Ecwid is all about and create an online store for free

● Add up to 10 products

● Create a free website or add your store to any existing site

● Promote your store with ads on Facebook, Google, Pinterest, and Snapchat

VENTURE $15

Professional features to easily create and manage your online store

● Add up to 100 products

● Sell on Facebook, Instagram, and Etsy

● Manage your store on-the-go with a mobile store management app

● Offer discount coupons

● Live chat with customers via Facebook Messenger

● Access the Ecwid App Market for more extensions

BUSINESS $35

Scale your online store with more sales channels and marketing tools

● All the features of the Venture plan

● Add up to 2500 products

● Marketplace integration: sell on Amazon and eBay

● Send automatic abandoned cart recovery emails

● Improve product listings with filters and multi-language display

● Create customer groups to offer special discounts like wholesale and B2B

UNLIMITED $99

Unlock your store’s full potential with our most advanced features

● All the features of the Business plan

● Add unlimited products

● Integrate with point-of-sale to sell offline and online simultaneously

● Create your own branded mobile shopping app (annual plans only)

Sell Everywhere

Feature Free Venture Business Unlimited

Synchronized StorefrontsWith automatic inventory and order synchronization, merchants can sell simultaneously across multiple websites, marketplaces, and offline retail

✓ ✓ ✓ ✓

Free Instant SiteCreate a free, single-page website with professional, easy-to-use design tools and tons of design options

✓ ✓ ✓ ✓

Mobile Store ManagementManage stores and sales on-the-go with our store management app for iOS and Android

✓ ✓ ✓

Facebook ShopInstantly synchronize a store to a Facebook business page, where merchants see an average revenue increase of 15%

✓ ✓ ✓

Instagram Shoppable PostsAdd pricing and product details directly to Instagram posts, and reach more of Instagram’s 1 billion users

✓ ✓ ✓

Facebook MessengerAdd a chat button to a storefront or product page to stay in touch with customers, communicate more efficiently, and remind shoppers about special offers

✓ ✓ ✓

Amazon and eBayeBay available via 3rd-party appMarketplace integrations make it simple for merchants to list products and sync orders and inventory directly from their Control Panel

✓ ✓

Point of SaleSeamless synchronization with Clover means merchants can sell online and offline

✓

Custom Shopping AppAvailable for Annual Unlimited plans onlyMerchants can create their own custom mobile app with ShopApp, letting customers shop more easily

✓

Store Set Up and Management

Feature Free Venture Business Unlimited

Automatic UpdatesAs a cloud-based service, updates are taken care of automatically without disruption to business

✓ ✓ ✓ ✓

Built-In Storefront TranslationsStores can be translated into over 45 different languages, so customers can shop around the world

✓ ✓ ✓ ✓

Single-Page CheckoutEnjoy less cart abandonment and more sales with a simple and transparent single-page checkout

✓ ✓ ✓ ✓

Payment GatewaysWith over 40 integrated payment options including MONEXgroup and Clover, merchants can securelyaccept payments however they choose

✓ ✓ ✓ ✓

In-Store and Curbside PickupMerchants can offer convenient in-store or curbside pickup by setting their hours and fulfillment times

✓ ✓ ✓

Shipping OptionsSelect rates and carriers based on merchant preferences and customer needs. Real-time shipping rates let customers see costs based on location.

✓ ✓ ✓ ✓

Automatic Tax CalculationFully automated tax rate calculation allows merchants in the U.S., Canada, EU, and Australia to set up tax rates in just one click

✓ ✓ ✓

Product FiltersAdd product options and features so customers can easily navigate stores

✓ ✓

Multi-Language ProductsPerfect for global markets and multilingual countries. Once set up, the store will detect and display the preferred language of customers’ browsers.

✓ ✓

Marketing

Feature Free Venture Business Unlimited

Facebook AdsInstall a Facebook tracking pixel, no coding required. Merchants can track visitors, optimize ad campaigns, and monitor their results.

✓ ✓ ✓ ✓

Google ShoppingWith fully automated Google Shopping ads, it’s easier than ever to get products to the top of Google’s search results

✓ ✓ ✓ ✓

Discount CouponsBuild customer loyalty and increase sales by offering discount codes that customers enter at checkout

✓ ✓ ✓

Gift CardsSell online gift cards in any amount. When a customer purchases, they’ll automatically receive an email with their unique redemption code.

✓ ✓ ✓

PinterestAdd a Pinterest analytics tag and start remarketing to visitors and act-alike audiences. Plus, there’s no coding required.

✓ ✓ ✓ ✓

SnapchatAdd the Snapchat pixel to advertise products, get info about who is clicking and purchasing from ads, and target similar Snapchat users.

✓ ✓ ✓ ✓

Customer GroupsOrganize customers into groups by different criteria (wholesale clients, B2B, VIP customers, etc.) to give a special storewide discount to the group members.

✓ ✓

Abandoned Cart RecoverySet up automatic emails that track and remind customers about items they left in their cart - one of the best ways to convert sales

✓ ✓

Top Features

FEATURE FREE VENTURE BUSINESS UNLIMITED

Sell On Facebook ✓ ✓ ✓

Instagram Shopping ✓ ✓ ✓

Auto Abandoned Cart Recovery

✓ ✓

Discount Coupons ✓ ✓ ✓

E-Goods ✓ ✓ ✓

Sell on Amazon ✓ ✓

Marketplaces ✓ ✓

Automatic Taxes ✓ ✓ ✓

SEO Fields ✓ ✓ ✓

Shipping Per Product ✓ ✓ ✓

Facebook Messenger ✓ ✓ ✓

Scheduled Pickup ✓ ✓ ✓

Product Filters ✓ ✓

Multilingual Storefront ✓ ✓

Unlimited Products ✓

FAQs

Does Ecwid work with mobile devices?

Yes. Ecwid was built from the ground up to be mobile-responsive, meaning the store will adapt to

the screen size or device someone is using, and make sure the store looks beautiful no matter how

a consumer wants to shop. Additionally, Ecwid offers a mobile app that makes it easy to setup and

manage stores on the go.

How can I add Ecwid to my WordPress site?

Easily add an Ecwid store to your WordPress site by installing the Ecwid Shopping Cart plugin.

1. Open your WordPress admin panel and go to My site → Tools → Plugins

2. Search “ecwid”. Click Install Now next to the Ecwid Ecommerce Shopping Cart plugin

3. Click Activate

4. If you do not have an Ecwid account yet, click Create Store. Otherwise, select the Connect

your store option and give the requested permissions to the Ecwid plugin.

How do I add my domain to my Ecwid Instant Site?

To connect your domain to the Ecwid Instant Site, you will need to make changes both in your

Ecwid Control Panel and in your domain registrar admin area.

Ecwid Control Panel → Website → Change Your Instant Site Address → Change URL

In the pop-up, put the cursor in the “Use your own domain name” field and enter your domain name

there. Copy the IP address that you see under the Use your own domain name field, into Change

Your Instant Site Address. You will see it after you place the cursor in this field. Save the changes.

How do I process payments with my MONEXgroup merchant account?

Connect your Bambora merchant account to Ecwid to process through MONEXgroup.

Ecwid Control Panel → Payment → Bambora North America

Where can I get additional support?

The Ecwid support team is available to answer any questions with 24-hour chat, email, or

scheduled phone calls. Visit support.ecwid.com.

Transferring A Shopify Store to Ecwid

1) Register an Ecwid account and complete the initial onboarding setup

Add store address, company details, currency, and other general store settings

2) Export inventory from Shopify into a CSV file

3) Configure exported CSV file to match the Ecwid Import Template, and import to Ecwid

How to import a CSV file to Ecwid:

https://support.ecwid.com/hc/en-us/articles/208079105-Importing-products

4) Transfer customers to Ecwid

Create a list of names and emails in a spreadsheet editor, or download it from Shopify

How to import customers to Ecwid:

https://support.ecwid.com/hc/en-us/articles/115005900209-Importing-customers

5) Configure shipping, payment, and tax

6) Add Ecwid to a website

Create a free website with Ecwid’s Instant Site, or add a store to any existing website

Learn more about how to migrate a store to Ecwid from Shopify (or any other platform):

https://support.ecwid.com/hc/en-us/articles/115005901109-Migrating-your-store-to-Ecwid

Importing Products / Menus to Ecwid

Add Products to Ecwid

Ecwid Control Panel > Catalog > Products > + Add New Product

1. Enter the name, description, and other product details2. Click Save3. Click Preview Product to see how this product will look in your online store

Product Variations

If your product has options like size or color, then you can add a variation for each combination of options.

https://support.ecwid.com/hc/en-us/articles/207100299-Product-variations

Best-Use Cases for Variations:

● Assign different images for every product option in your store (frequently usedfor apparel and shoes)

● Automatically adjust prices with customer selections

● Track inventory with unique SKUs to prevent overselling

● Adjust the weight to get more precise shipping rates at checkout

E-commerce Trends

Consumers are using social to discover and purchase● 78% of U.S. consumers have discovered new products on Facebook● 75% of Instagram users have taken action after seeing a brand’s ad● Stores with a social presence have 32% more sales than stores without

Mobile shopping is taking over● 73% of all e-commerce sales are expected to come from mobile by 2021● Mobile accounted for 65% of all 2019 Amazon Prime Day traffic● Mobile sales were up 21% y/y on Black Friday 2019

Online discoverability is more important than ever● 66% of shoppers begin their search on Amazon● Google Shopping ads grew 42% y/y in 2018● Google Shopping accounted for 63% of all Google search ad clicks in 2018

Live chat is an important customer service tool● Site visitors who use web chat are 2.8x more likely to convert● 41% of consumers list live chat as their top brand communication channel● 20 billion monthly Facebook chats are sent between customers & brands

Recovering abandoned carts is key for online stores● The global cart abandonment rate is over 75%● Recovery emails see 45% open, 21% click-through, and 11% purchase rates● Nearly 30% of all e-commerce revenue comes from recovery emails

User-generated content is changing brand marketing● 90% of U.S. consumers say UGC influences their purchase decisions● 75% of consumers think UGC makes advertising more authentic● Overall receptiveness to a brand rises 28% when UGC is used

● 78% of U.S. consumers have discovered new products on Facebook

● 300% increase in e-commerce ad click-through rates over thelast 2 years, even as overall ad engagement has dropped

● 80% of users (that’s 800 million!) follow at least one business

● 75% of users have visited a site or made a purchase afterseeing a brand’s ad

● 60% of users utilize Instagram to seek out and discovernew products

● 180 million monthly visitors

● 66% of shoppers start their search on Amazon

● $2 billion in sales by small and medium businesseson Prime Day 2019

● Google Shopping generated 63% of all Google searchad clicks in Q418

● 4.5x ROAS for merchants on Google Shopping(compared to 2-3x ROAS for standard search ads)

Top Sales and Advertising Channels for Merchants

Reach your customers wherever they’re shopping

91% higher year-over-year customer retention forbusinesses with an omnichannel strategy

78% Facebook users who have discovered new products

75% Instagram users who have visited a store or made a purchase after seeing a brand’s ad

4.5x ROAS for merchants on Google Shopping(vs 2 - 3x ROAS for standard search ads)

Online stores that have a social media presence have

32%more sales on average than stores that don’t

Everything you need to sell online

➔

Create a website or add a store to any existing website, social site, or marketplace

In-store and curbside pickup

➔ Flexible shipping options

➔ Gift cards and discount coupons

➔ Integrated payments including MONEXgroup and Clover

➔ Automatic, real-time sync with point-of-sale

➔ Mobile app for on-the-go store management

➔ Zero transaction fees

Get started ASAP with the easy-to-follow setup wizard

➔ Create a website or add your store to your existing site

➔ Add products

➔ Add company information

➔ Select shipping options

➔ Set up payment methods

Get your online business up and running in no time. It’s fast and easy to get started - you can add a store to any website, social site, or marketplace in just a few steps.

➔

Forever-Free Plan

Ecwid’s free plan is always that - free. Shopify only offers a 14-day free trial before merchants

need to upgrade to a paid plan.

Global Selling

Shopify’s language capabilities are limited, reliant on 3rd-party apps and manual translations.

With 50+ language translations and multi-language capability, Ecwid lets merchants sell

anywhere.

Site Builder Compatibility

Shopify only works on its own platform, so merchants are limited to their site builder. Ecwid

plugs into any CMS or website builder, including WordPress and Wix.

Ease of Use

While Shopify is relatively straightforward, it can require more advanced skills to set up -

particularly when it comes to design. Ecwid is designed to get merchants set up and selling

in minutes, no developer or technical knowledge required.

Core Features

While many features are available on Shopify, a large number are through app integrations

at an additional cost. Ecwid has all of its main features built into the core platform. Apps are

available as enhancements, but are not necessary.

Zero Transaction Fees

Shopify requires merchants to use their payments system, or pay a 2% transaction fee -

which can really add up. Ecwid doesn’t charge any transaction fees, and allows merchants to

select from over 40 international payment gateways.

Benefits of Ecwid vs. Shopify

Cloud-Based SolutionIt is difficult for merchants to back up their stores on WooCommerce, often requiring an outside vendor to manage. As a hosted cloud solution, Ecwid backs up all store data so it’s safe if a site goes down - plus, we give merchants a backup storefront so they can keep selling.

Omnichannel SellingWooCommerce requires additional 3rd party plugins (typically at a cost) for many of their features and sales channels. Ecwid has built-in capability to sell on social sites and marketplaces like Facebook, Instagram, and Amazon.

Data SecurityWooCommerce stores are not secure by default, making merchants reliant on their host and additional security features. Ecwid is a PCI DSS Level 1 Certified Service Provider, ensuring all payment and transaction data is secure.

Site Builder CompatibilityWooCommerce only works with WordPress, locking merchants into their platform. Ecwid integrates seamlessly with WordPress - but also with any other CMS or site builder.

Ease of UseWooCommerce is difficult for beginners, and most merchants require a developer to set up, maintain, and update their store, as well as provide extra support. Ecwid is designed to let any merchant easily set up their store - no developer or technical knowledge required.

Automatic UpdatesWooCommerce forces merchants to manually update their stores and additional plugins. Ecwid’s automatic updates mean no disruption to stores, and no worrying about manual downloads or security patches.

Server LoadWooCommerce requires stores to upgrade to more expensive hosting if they need to increase their loading speed. Ecwid handles the server load, so stores load quickly every time regardless of the number of products.

Benefits of Ecwid vs. WooCommerce

Forever-Free PlanBigCommerce only offers a 2 week free trial. Plans are more costly, and set limits on annual sales before requiring an upgrade. Ecwid’s forever-free plan comes with tons of features at no additional cost, with no required extensions or transaction fees.

Store Management AppBigCommerce offers a basic mobile app with limited store management, not complete functionality. Merchants can manage their store and sales on-the-go with Ecwid’s easy-to-use store management app for iOS and Android.

Site Builder CompatibilityMerchants with an existing website are forced to restart the process when getting started with BigCommerce’s platform. Merchants using Ecwid can seamlessly integrate their existing site in order to retain their SEO and investment.

Ease of UseBuilding a site in addition to a store with BigCommerce can be a long process, and customizations often require a developer. Ecwid has built-in integrations with sales channels, advertising tools, payment gateways, point-of-sale, and more.

Built-In IntegrationsBigCommerce is limited in its sales channel integrations, and other 3rd party integrations tend to be clunky. Ecwid has built-in integrations with sales channels, advertising tools, payment gateways, point-of-sale, and more.

Marketing AutomationBigCommerce offers marketing tools like abandoned cart recovery emails on their top tier plans - at nearly $80/month. Nearly 30% of e-commerce revenue comes from abandoned cart recovery emails - a feature available on Ecwid plans that start at just $35/month.

Benefits of Ecwid vs. BigCommerce