sales funnels building effective...credit to frank kern & joe rizzo at clickvoyant lead magnets &...
TRANSCRIPT
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BUILDING EFFECTIVESALES FUNNELS
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What is a Funnel?
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What is The Goal of a Funnel?
KNOW LIKE TRUST TRY BUY REPEAT REFER
List Building & Moving Ideal Customers
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Broader Applications?
Sales Process Automation - SPA ;)
Training & Education
eBook Alternative
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CUSTOMER JOURNEY
● Through the Hourglass
● Amazing experience < required
● KNOW their PAIN
● KNOW their DESIRES
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CAPTURING THE
NOT YETs
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THE OPPORTUNITY
you clients
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EXAMPLES
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Simple Case Study Funnel
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Credit to Digital Marketer for this funnel infographic.
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FUN
NEL
BEH
AVI
OR
AL
DYN
AM
IC
AU
TOM
ATI
ON
CA
MPA
IGN
Credit to Frank Kern & Joe Rizzo at Clickvoyant
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LEAD MAGNETS& TRIPWIRESWTH?
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CASE STUDY
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THE SITUATION
● Manual and time consuming sales process
● Tough to convert
● People don’t want to talk about: Long Term Care Insurance
● Little authority after 30 years in the business
● Consultative, but still not educating and building trust
● Paying for leads and cold calling them
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THE OLD WAY
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THE NEW WAY
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THE RESULTS
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A LOOK INTO A WORLD CLASS
CAMPAIGNFROM
FRANK KERN& CLICKVOYANT
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Credit to Frank Kern & Joe Rizzo at Clickvoyant
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Credit to Frank Kern & Joe Rizzo at Clickvoyant
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REQUIREDDRAW / WHITEBOARD
DRAWING APP:
LUCIDCHART
SMARTDRAW...
“If you do not plan and draw it out, building it will
be a nightmare.”Justin & Brenda
HOW CAN I DO THIS?
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HOW CAN YOU DO THIS?
LEAD PAGES
UNBOUNCE
THRIVE THEMES
CLICK FUNNELS
OPTIMIZEPRESS
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INFUSIONSOFT
ACTIVE CAMPAIGN
GOOGLE ANALYTICS
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HOW WE ARE DOING THIS?
WORDPRESS
THRIVE THEMES
LANDING PAGES &
CONTENT BUILDER
ACTIVE CAMPAIGN
GOOGLE ANALYTICS
...
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HOW?
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SUMMARY