sales language and persuasive se ing · imagine how you would feel if your debt was paid imagine if...
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Sales Language and Persuasive SellingInner Circle
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The key to influencing people with language is to get them to FEEL like saying YES
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Features VS Benefits A feature is: This cup has short plastic lids
A benefit is: This cup has lids that are spill proof so you don’t lose your precious coffee
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Features VS Benefits A feature is: Module 1: Learn Pinterest Marketing
A benefit is: Module 1: Learn how to attract followers to get more views on your content to drive more traffic to your website.
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Use the “WHY” method
Action Item #1 Write down the offer or goal
Action Item #2 Write down WHY you want that x 10
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“why method” I want to sell 10 Pinterest Marketing Courses
1. Why? So I can generate $3,990 today. 2. Why? So I can help 10 people with their Pinterest marketing. 3. Why? So they can learn strategies to increase traffic to their site. 4. Why? So they can get more eyes on their products and services. 5. Why? So they can get more leads in their business. 6. Why? So they can make more money. 7. 8. 9. 10.
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“why method” Feature 1: Learn Photography Basics
1. Why? So people can learn how to use their camera. 2. Why? So they can get better quality pictures. 3. Why? So they can provide a better product for their clients. 4. Why? So they can charge more. 5. Why? So they can generate more revenue.
Benefit 1: Take Better Quality Pictures that You Can Sell at a Higher Price
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Features VS Benefits A feature is: Module 1: Learn Pinterest Marketing
A benefit is: Module 1: Learn how to attract followers to get more views on your content to drive more traffic to your website.
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Teach so it’s MemorableUse Acronyms or Easy to Remember Phrases
Example 1: “You have to have a S.Y.S.T.E.M”
This will Save Yourself Time Energy and Money
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Language
Stop Using “I” and Start Using “YOU”
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Language
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Language Stop Using “I” and Start Using “YOU”
“I made $10,000 on Shopify selling my courses!”
“Learn How You Can Earn $10,000 on Shopify selling your courses! ”
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Language Stop Using “I” and Start Using “YOU”
“I love these earrings because they look great when I wear blue”
“You’ll LOVE these earrings and you’ll look great when you wear them with blue”
“This is my favorite recipe because my kids love it.
“This will be your favorite recipe AND your kids will love it.”
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4 Persuasive Words You Should Start Using Today
1.YOU, YOUR 2.Guarantee 3.New 4.Free
I can guarantee that YOU are going to love this NEW free strategy to get more clients.
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People Don’t Like Steps or Change
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Steps = WORK Workbooks = WORK
Points = Connecting the Dots
Action Guide = Taking Action Leads to Result
Change = WORK, SCARY
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“You don’t have to change anything, you’re just going to get something EXTRA to help YOU.”
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More Detail = More Important
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The more you tell the more you sell.
The more you connect the more you collect.
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Getting Them to Say Yes First
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Can you do this? Isn’t this easy?
Wouldn’t you like to have these same results? Would you like to hear how easy it can be for you
to get this?
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Visualize
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Use the word “Imagine” or “Picture This”
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Imagine the extra income Imagine how you would feel if your debt was paid
Imagine if you could save 10 hours a month Imagine how much happier you would be, your
family would be
Imagine you’re getting an abundance of leads….now imagine the extra revenue you’re
getting from these leads!
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Teach Them How To Get It For Free
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If all you did was _______________ because of something you learn…this pays for itself.
You just recouped your entire investment.
And you and your family will benefit for the rest of your life.
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If you learn something from this - you earn your $ back.
If you get a client from this - there’s zero investment from you.
If you get more than one, it’s extra money!
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Put it all together
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After this, let me tell you what’s going to happen to you -
You’ll learn the right way to _____
Your products will sell
You will save time and money.
You will attract buyers ______
You will avoid _________
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Can you guys do this? Are you buying this?
How easy is this?
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If you were able to generate one client at $200 per month with TASSI, you’ve already paid for the
program!
If you generate 2 clients at $200, that’s an extra $400 for you. Not only does the program pay for
itself, it MAKES you money.
Imagine this software makes you an extra 24 clients a year, that’s an EXTRA $4800 in your
pocket!
How would you like to get this for free so there’s zero investment for you?
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Boom