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SALES MEETINGMarch 4, 2015110 Ways to Better Brand RecognitionCase Study AGENDAMarch Forecast + GoalsFORECAST + GOALSBRAND AMBASSADORSBRAND AWARENESSACQUISITIONSFairbanks Ranch Country ClubLA MarketFebruary 2015 Highlights100% ClubLeaderboardLEADERBOARDMarch Sales OffersMARCH OFFERSACQUISITIONS3FAIRBANKS RANCH4

LA MARKET5THOUSAND OAKS CAMPUSSOUTH BAY CAMPUSWEST LA CAMPUSBay Club Thousand OaksBay Club SegundoBay Club Redondo BeachBay Club Rolling HillsBay Club Pacific PalisadesBay Club Santa MonicaBay Club Westchester

BAY CLUB THOUSAND OAKSBAY CLUB PACIFIC PALISADESBAY CLUB SANTA MONICABAY CLUB MARINA DEL RAYBAY CLUB SOUTH BAYBAY CLUB REDONDO BEACHBAY CLUB ROLLING HILLSTHOUSAND OAKS CAMPUS

WEST L.A. CAMPUS

SOUTH BAY CAMPUSBRAND AWARENESS6

10 WAYS TO BETTER BRAND RECOGNITION7Provide Great Customer ServiceDevelop A Heart-felt Story That Speaks To Why You Are In BusinessWork To Keep Your Name In Front Of Your MarketProvide Valueexceed Their ExpectationsRegularly Send Tips And How-tos In Either A Newsletter Or EmailWrite A BlogDevelop, Produce And Host A Blog Talk Radio ShowHost A Facebook GroupWrite A BookUse The Same Photo/Logo In All Your Marketing Materials

BRAND AMBASSADORS8BRAND AMBASSADORS-CASE STUDY9

LEADS 10LEADS EXPECTATIONS BY TYPE OF LEAD11OUTREACH BUXTON DIRECT MAIL WEB LEADS GUESTS DIRECT INQUIRIES THREE DAY PASS

MARCH FORECAST + GOALSMARCH 2015 FORECAST & GOALSBay Club Company 03-03-20153/3/153/3/153/9/143/1/14UnitSalesMTDUpgradesVarianceProjectedVariance AVG PerPrev MTDPrior Year% DailyActualMTDBudgetto BudgetForecastto ForecastDay NeededActualActualGoalSOUTH BAYRS CAMPUSBay Club Redwood Shores 2 5 1 60 (55) 60 (55) 2.3 11 71 8%CS CAMPUS - - Bay Club Courtside 2 6 55 (49) 55 (49) 2.0 15 60 11%SV CAMPUS - - Bay Club Santa Clara 1 1 50 (49) 50 (49) 2.0 16 55 2%Bay Club Cupertino 3 10 75 (65) 75 (65) 2.7 16 80 13%CV CAMPUS - - - Bay Club Carmel Valley 1 1 5 75 (74) 75 (74) 3.1 16 58 1%SB TOTALS: 9 23 6 315 (292) 315 (292) 12 74 324 7%NORTH BAYMARIN CAMPUS - Bay Club Marin 4 10 1 85 (75) 85 (75) 3.1 23 86 12%Bay Club Ross Valley - - 7 (7) 7 (7) 0.3 2 9 0%SF CAMPUS - - - Bay Club San Francisco 6 11 120 (109) 120 (109) 4.5 30 113 9%Bay Club Gateway 1 1 1 40 (39) 40 (39) 1.6 13 56 3%Bay Club Bay Club SF Tennis Club - 2 45 (43) 45 (43) 1.8 5 45 4%Bay Club Financial District 1 1 35 (34) 35 (34) 1.4 6 31 3%NB TOTALS: 12 25 2 332 (307) 332 (307) 12.8 79 340 8%Same Store Total 21 48 8 647 (599) 647 (599) 25 153 664 7%Bay Club StoneTree - - - 25 25 0.9 51 0%Grand Total 21 48 8 672 (599) 672 (599) 26 664 7%MARCH 2015 FORECAST & GOALS

MARCH OFFERSSALES OFFERSMARCH 1-1616Club West Diamond, Platinum, and Premier $500 off the IfeeOne Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage)

Club West Ross Valley Home Club$500 off the IfeeOne Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage)

Executive Club South Bay and Executive Club Premier50% off the IfeePick Two (Fitness, Swim or Massage) OR $200 Camp Voucher

SF and SV Campus50% off the Ifee$100 Camp Voucher for Family Tier Memberships OR Pick One (Fitness, Swim or Massage) for all memberships (Ind., Couple, Family)

Single-Site Memberships 50% off the IfeePick One (Fitness, Swim or Massage)

March Madness at the Bay Club :Join the Bay Club - any membership type by March 16, 2015, and be entered to WIN a trip to the regional OR a One Year Executive Club Membership. All entries must be submitted by March, 16, 2015

SALES OFFERSMARCH 17-3117Club West Diamond, Platinum, and Premier NO DISCOUNT ON IFEE SWAG OPTIONS OR PICK THREE (FITNESS, SWIM, OR MASSAGE)

All Other Memberships50% OFF THE IFEECAMP VOUCHERS AND PICK INCENTIVES ARE REMOVED

SALES OFFERSUPGRADE + REFERRAL18Club West Upgrade Promotion Offered through March 31, 2015 $500 off Club West Premier$750 off Club West Platinum$1000 off Club West Diamond

Member Referral Offered through March 31, 2015 $50 for Single-Site$100 for Multi-Site$500 for Club West Premier or Platinum$1000 for Club West DiamondFEBRUARY UPDATEFEBRUARY 2015 HIGHLIGHTS4167041670SalesAttritionActualBudgetVariance to BudgetPrior Year ActualActualBudgetVariance to BudgetPrior Year ActualNet Gain (Loss)Bay Club Redwood Shores4660(14)49(64)(66)2(33)(18)Bay Club Carmel Valley5075(25)70(98) (93)(5)(75)(48)Bay Club Courtside3650(14)34(70) (64)(6)(51)(34)Bay Club Santa Clara2950(21)33(77)(67)(10)(38)(48)Bay Club Marin 7295(23)80(88) (75)(13)(76) (16)Bay Club San Francisco120130(10)113(133)(120)(13)(116)(13)Bay Club Gateway2040(20)22(65)(54)(11)(27)(45)Bay Club SF Tennis 4555(10)42(64)(53)(11)(47) (19)Bay Club Financial District 3245(13)28(43)(35)(8)(40) (11)Bay Club Ross Valley45(1)3(6) (5)(1)(4)(2)Bay Club Cupertino6275(13)58(77)(74)(3)(45)(15)Same Store Total516680(164)532(785)(706)(79)(552)(269)Bay Club StoneTree 14 20(6)-(10)(6)(4)- 4Grand Total 530700(170)532(795)(712)(83)(552) (265)SALESATTRITION100% CLUB WINNERS CIRCLE FEBRUARY 2015

Ashley Milbridge

Mike CollinsFrank Pezzullo

Alison Dotters

Chris HardwickBAY CLUB MARINBAY CLUB SAN FRANCISCOBAY CLUB CARMEL VALLEYBAY CLUB COURTSIDETOP 5: TOTAL I-FEESTOP 5: TOTAL DUESLEADERBOARD FEBRUARY 2015 Writing $7,848FRANK PEZZULLO

Writing $9,840MIKE COLLINS

Writing $16,475 CHRIS HARDWICK

Writing $36,050 ASHLEY MILBRIDGE

Writing $46,718 ALISON DOTTERS

Writing $6,015 CHRIS HARDWICK

Writing $6,655 MIKE COLLINS

Writing $8,005 FRANK PEZZULLO

Writing $8,350ALISON DOTTERS

Writing $9,350 ASHLEY MILBRIDGE

CLOSING REMARKS