Co. Name

Generate LeadsCapture Leads

Qualify Leads

Convert Leads

Nurture Leads / Customers

ReferralsRepeat Sales

Cross Sales

Generate LeadsNot enough energy $$

Audience, Medium, Message ProblemNo time

Not sure what to doIneffective magnets

Poor copyUnclear or confusing CTA

No one owns this task

Capture LeadsNo reason to capture

No way to captureNo AMDNo video

Ocular flow problemsNo testing

Qualify LeadsNo timeNo leads

Bad habits (speak to anyone)No automation

No qualifying behavior identifiedNot asking the right questions

Poor T-Pop analysisNeeds and problems

Convert LeadsTrying to sell to people who aren’t qualifed

The 1 to 100 problem (closing process failure)They get cold

Lack of persistence Lack of DBM

Poor closing skillsMarketing not reaching them

Opt-outsNo tracking

Nurture Leads/CustomersMultiple system chaos

No automationLimited touch points

Single mediumNo double opt-in

Failure to follow-up

Fix the Funnel

Generate Leads