sales promotion
DESCRIPTION
TRANSCRIPT
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Sales Promotion
A presentation by a team of Royal Albertianz
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Definition
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Sales promotion refers to short-term activities, which are aimed at promoting sales.
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Objectives
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• To introduce new products• To attract new
customers and retain existing ones• To maintain sale of
seasonal products• To meet the challenge
of competition
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Toolsof
Sales Promotion
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• Free Samples• Bonus offer• Exchange Scheme• Price-off Offer• Coupon Offer• Exhibitions• Trading Stamps• Refunds• Scratch And Win
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ExplanationsAnd
Examples
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Free SamplesDistributed for free to attract customers to try out new products.
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Bonus OfferSomething given free or an extra amount of the product given free with the product to induce customers to buy the product.
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Exchange SchemeExchange of old product for new product with a reduction in price.
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Price-off offer
Products are sold at a price lower than the original to boost up sales in off-season
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Coupon OfferCoupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the product by showing the coupon.
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ExhibitionsOrganized at local, regional, national, international level to introduce new products, or usefulness of the products.
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Trading StampsThese are given along with products according to the value of products. Sufficient amount of these are to be collected within a particular time to avail some benefits.
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RefundsGiving the price of the product back, partially or fully, if some conditions are fulfilled.
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Scratch And WinCustomers scratch on a particular area either on the package of the product or on a card given on purchase. Free gifts or cash discount will be availed as instructed in the area.
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Importance
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Consumers• Get the product at a cheaper
rate• Chance of winning free gifts
and thus economical benefits• Get complete information
about different products• Certain offers create
confidence among customers• Raises standard of living
through quality products
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Manufacturers• Increases sales in competitive market
and profit• Helps to introduce new products by
attracting potential customers• Dead stock can be quickly disposed off• Stabilizes sales volume by retaining
customers
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Hope everyone
enjoyed the show and
received the prize I
offered……….