SALES SCRIPT

It is available to download at https://buzz.fit/research.pdf

An independent research company has generated a white paper that substantiates all medical industry claims made in this document, underpinned by sources such as Deloitte, McKinsey, Harvard business review, KPMG, Pew research and the US department of health and human services.

Index

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Buzz Fit delivers Healthcare Content to Receptive Patients in

Doctors Waiting Rooms.

The purpose of this document to to provide additional background research to make compelling arguments that convert evey time!

Brand Story

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This story starts with a character, your physician:

It is undeniable, physicians work hard for their business success but the majority

of the customer experience happens outside consultation which is of their control.

What is his problem?

Villain:

On average 75% of the customers’ healthcare experience is waiting for service. This

is unoccupied time which leads to frustration, patients churn and loss of reputation.

All managed by staff they cannot oversee.

External:

They want their patients to have a holistic experience. To appreciate their

consultation, and speak highly of them after the fact.

Internal:

I cannot work this hard and still suffer loss of reputation and revenues for

something out of my control.

Philosophical:

My life will be more fulfilling knowing I have more control over aspects of my

customers’ healthcare experience. So many of my anxieties could be addressed

knowing my patients we engaged through their wait. Significantly mitigated

likelihood of failure and loss of reputation in the eyes of my customers and

peers.

Meets the guide:

You, the rep, are offering the physician an incredible and proven way to engage,

educate and entertain their healthcare customers while they wait for service.

Empathy:

When it comes to empathy, you are the master. You understand more than

everyone else what the waiting room represents. It is a large portion of our

profession.

There is simply nobody more qualified to understand the patient experience

and advise on the need for this service.

The Journey

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Authority:

The majority of shareholders in Buzz Fit are physicians.

The free services that are available out there are specifically preying on your

hard earned customers for the sole benefit of their advertisers and corporate

interests.

Doctors understand what is needed for your practice as they do for their own.

Engaging patients with content that upsells services, dispels misinformation,

resolves frequently asked questions and increases patient preparedness for

consultation.

This is proven to reduce perceived waiting time by half, increasing retention

and professional reputation.

Gives them a plan:

Process:

Get Buzz Fit today and make an immersive healthcare experience for your patients

from the moment they walk in the door until the moment they leave the consultation.

What’s the deal:

For just $89 a month for the Pro Plan we can have you up and running in just

a couple of weeks getting all the immediate benefits.

Calls them to action:

Direct:

You can sign up with me right now or run through a quick 2 minute presentation.

Transactional:

Sign up today via credit card

Your device will be delivered within 2 weeks.

I will also be notified and will swing by to install it

It will take 5 minutes to set up

You will immediately start getting the benefits

It is just that easy!

That ends in success:

Increase patient retention

Increase revenues

Boost professional

That help them avoid failure:

By not participating you lose the opportunity to take

back control of your customers experience and the

continued undermining of your reputation and losing

out to your local competition who have moved ahead

with the highly popular platform.

Brand Story The Journey

So why would a doctor sign up for such a service?

The largest loss for medical practices in the United States is patient retention. 92% of this is as a result of protracted waiting times.

Buzz Fit reduces perceived waiting times. The patient perceives waiting time to be 36% longer than the actual time spent.

Through our research, the data proves that we can reduce the perceived waiting time of patients by half.

The Stakeholders

This will obviously have a dramatic effect on the patient retention rate. This increase in patient return, even by as little as 5% will increase the profit for that medical office by 25% to 95%.

It costs 25 times more to acquire a new patient than it does to retain an existing one.

Medical Offices

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30%

Patients perceived wait time Perceived wait time powered by Buzz Fit

140%120%100%80%60%40%20%0%

136% 67%100% of wait time in a doctors office

An increase of 5%in patient retention..

= up to

..will equate to an increasein profit from 25%..

to up to a staggering95% profitibility

3.

The Stakeholders

Buzz Fit transforms frustrating wait times where revenue and reputation are lost, to immersive healthcare experiences that translate directly to profit for practices.

Creating happier, healthier patients, resulting in happier, more successful physicians!

Increase patient retention

Patients engaged in our content experience a shorter perceived wait time. Satisfied they grow loyal and are willing to return to the

Supercharge reputation

Delivering a wait experience that engages, entertains and educates patients in the fight against health literacy, we project hero status in the eyes of patients.

Increase practicerevenue

Through raising awareness and selling their services in the waiting area through Buzz Fit, a practice will experience an uptake in such services.

Medical Offices

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(Average time spent waiting is 18 mins / 6 mins spent with physcian)

On average of your customers visit at your practice, is spent waiting.

75%

is spent in consultation25%

Healthcare consumers in the United States have the worst health literacy of any country in the developed world. In 2006, 82% of the population of the United States was considered to be health illiterate. By 2018 this increased to 90%.

Buzz Fit’s mission is to increase the overall level of health literacy in the United States.

The Stakeholders

“People can’t find the information they want,

in a language theycan understand, froma Brand that they can

trust.”

And this is what we’re here to address.

The health literacy issues can be distilled down to this;

The Patients

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2018200682% %90

(Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions)

2018200682% %90

(Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions)

On the one hand, you have an overly scientific explanation of a disease state. People looking at this content and listening to these complicated medical terms, feel intellectually inferior and as a result, disengage.

On the other side, you have the more standardized health care content. This is a narrative based. Somebody falls ill, recovers and we get an insight into their new lease on life. It’s a very compelling story, but it doesn’t impart any meaningful healthcare

Essential Components:

So there’s an entire genre of healthcare content that has to be created in order to be able to fill this hole in the market. And that is very much what we aim to do. We have created 300 pieces of content to date that basically fit the standard.

We are also working with the CDC, HHS and several other large foundations with a focus on health and wellbeing across the United States who are also contributing content to our network.

Content

Up-Sell

Recommend

Engage

Educate

TestsAvailable

Elective Procedures

Inform

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Up-Sell

Recommend

Engage

Educate

TestsAvailable

Elective Procedures

Inform

In the healthcare space, not only in the United States, but globally, the content created falls into two buckets. Overly scientific or story based.

Inbound (Email) Marketing Support

The inbound marketing campaign is based around our database of 1.6 million

physicians. This accounts for all practicing physicians in the United States.

Eight emails being sent in quick succession to the email addresses of those

physicians as is best practice. If there is no response within this campaign, a

secondary campaign will kick off two months later.

These emails are strategically written in order for physicians to realize the

opportunity that exists. Priming the office for your visit!

To create the perfect

waiting room

Transform Waiting Time toEducational Time

DevicesSocial Tradeshows

Sales reps

Social Media

Using Social media platforms (Linkedin and Twitter) we will ensure strong

brand awareness to our specific market.

Social is a low-cost and effective way to communicate specific messaging. The

campaign will ensure we reach our target market, engage with your potential

customers, create brand awareness, increase consumer conversation..

We envisage our stand to be a big hit, standing out from the standard show booth.

A wall of 16 large screens in a 4 x 4 matrix. Wireless headphones corresponding

to the screens will be supplied so they can experience the content. Our team on

the ground will be the actors on-screen, creating a dimension to the experience.

What doctors will not want

this servive in their office and

be able to say to their staff

that they met those actors!

Medical Trade Shows

Your Invisible Support

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To create the perfect

waiting room

Transform Waiting Time toEducational Time

Retargeting, also known as remarketing, this is a form of advertising that will help keep Buzz Fit as a brand top of mind for bounced website traffic.

On average, only 2% of web traffic on a given website converts on the first visit, so this tool ensures Buzz Fit will reach 98% of users that didn’t convert straight away.

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Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web ensuring they spot the Buzz Fit brand and it’s CTA’s (via banner ads, social media sponsored post’s, newsletter etc) once again and encouraging their journey through the sales process.

Your physician recieves an email, meets you inperson or clicks on one of your social posts.

They visit our site where your “cookie” is embedded in their browser

But leave without purchase

Later they browse the web and the “cookie” informs our adservice.

Our ad plays, re-capturing their interest and they return to Buzz Fit.

Your potential customer becomes a happy & satisfied Buzz Fit customer and you get your commission.

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RetargetingYour Invisible Support

Shipping:

The device will be sent directly to the doctors office but you will also get tracking notifications. We recommend that devices are installed within a week of receipt.

There is no obligation to install the devices, but this will result in you loosing the $150 installation bonus. Please note that all commissions are forfeit if the physician’s cancels service within the first 30 days!

What is in the Box?

1. The Buzz Fit Device2. Power Cable3. HDMI Cable4. Manual5. Stickers6. Remote Control

InstallationBuzz Fit Device

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Powered by:

Android 7.1Nougat

1. Plug it in2. Select Wifi3. Scan the code4. Fill the form5. Activate!

Simply plug device to the power outlet and then to the TV with the HDMI cable. When it launches, use the remote control provided, to select the wifi network and enter the password if necessary. It will automatically boot into the Buzz Fit app. Open the camera on your phone and point it at the screen. This will prompt your browser to open on a registration page. Simply fill out the questions and click activate!