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Adventure Works2008 Sales ProposalLinda Martin

Senior Vice PresidentWorldwide Sales

March 24, 2008

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TheConcept

TheOpportunity

The

Potential

Just-in-time retailinventory

Reduced overheadcosts

Increased customersatisfaction

Executive Summary

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A review of our current products and profits

2007 sales research

Proposed new products

Costs on return and investment projections

Terms and conditions

Strategy and schedule

Sales and marketing needs

Questions and answers

What Well CoverToday

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Camping

Duffel bags

Daypacks

Family camping tents

Foam sleep pads

Internal frame packs

CookwareDehydrated food packs

Climbing

Harnesses

Climbing shoes

Helmets

Rappel glovesRope bags

Carabineers

Gaiters

Our Current Products

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2005 2006 2007

Revenue 10.1 27.7 50.0

Cost of Goods 1.8 3.1 4.6Gross Profit 8.3 24.6 45.4

Total Expenses 3.3 8.1 15.3

Pre-Tax Profit 5.27 16.5 30.1

Pre-Tax Profit asPercent ofRevenues

64.6% 59.6% 60.2%

Previous Year Profits(in millions)

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Customers

2008 is projected to attract 920,700 newcustomers

27% of first-time customers have becomerepeat customers

Transactions

Average sales transaction = $52.17 75% of customers have bought at least one

non-sale item in addition to a sale item

2008 Sales Research

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Survival gear

Sportswear

Outerwear Off-road bicycles

Fishing equipment and tackle

Canoes and personal rowing shells

Proposed New Products

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Costs

ROI0

1

2

3

4

5

20072008

20092010

Costs

ROI

Costs of Return onInvestment Projections

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Terms andconditions

#1

Terms andconditions

#2

Terms andconditions

#3

Terms andconditions

#4

Terms andconditions

#5

Terms and Conditions

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Strategy

Tactic #1

Tactic #2

Tactic #3

Strategy

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Adoptplan 3Q08

Implement4Q08

Evaluate3Q09

Adjust4Q09

Schedule

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Close sales faster

Present complex concepts quickly andclearly

Leverage database information (salesnumbers, customer locations, etc.)

Sales and Marketing Needs

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Need and solution #1

Need and solution #2

Need and solution #3 Need and solution #4

Need and solution #5

Close Sales Faster

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Need and solution #1

Need and solution #2

Need and solution #3 Need and solution #4

Need and solution #5

Present Complex ConceptsQuickly and Clearly

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Need and solution #1

Need and solution #2

Need and solution #3

Need and solution #4

Need and solution #5

Leverage Database Information

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Questions and Answers

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