Salesforce App CloudExperience a new way to build apps fast

Sean O’ConnorEnterprise Architect

Forward-Looking StatementsStatement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Customer Success Services

Customer Success Platform

Developer Success Platform

Force.com Heroku Enterprise

AppExchange

Shield

TrailheadWave

Thunder

SuccessCommunity

SalesforceSuccess Services

SuccessEcosystem

AppsAnalytics

CommunityMarketing

ServiceSales

Lightning

Multitenant Cloud

Complete CRM

5.5 Million apps

Customer Success Platform

Our Platform Has Had Huge Momentum

40 +Lightning Components on

AppExchange

3 Billion +Transactions / Day

5.5 Million + Applications

100,000 + Trailhead Badges

2,800 +AppExchange Apps

2,300,000 +Salesforce Developers

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ConnectedDriver

ConnectedExecutive

Precision Media

Connected Farmer

Connected Shopper

Connected Families Connecte

dPatients

Connected Fan

Customer Connections Continue to EvolveCustomer expectations are constantly evolving

Customers Want a Connected Experience

How they interact with your

employees

How they interact with your apps

How they interact with your products

Siloed Experiences

The Connected Experience for Customers is Broken

Your Customer

Employee Experience

App Experience

Product Experience

Engaging UX Data at Scale

Companies Need to Deliver a Connected Experience

Single View of Customer

The Future of App Development requires a Connected Platform

Apps Need to Connect Across Multiple Layers

Data

Network

Identity

Introducing: Salesforce App Cloud Build connected apps fast

Trusted and Connected PlatformRun all your apps on a trusted platform

Speed and AgilityEvery employee can build fast with clicks or code

Complete Enterprise EcosystemBest place to learn, build, buy, and sell apps

FORCE HEROKU ENTERPRISE THUNDERAppExchange

Trailhead

Shared Identity & Data Model Integration Shield

Trusted Cloud: Transparency and trust in everything we do.

8 Core Principles That Drive Our InnovationThe Salesforce Advantage

Cloud Leader: Pioneers,evangelistsandcatalystforchange.

Multi-tenant: BuildtotheGoldStandard,butdemocratizeinnovation.

Open Ecosystem: Extendsolutionswithappsforjustaboutanybusinessneed.

Complete CRM: CustomeratthecenterofallCloudsdrivesricherengagement.

Scalable, Metadata-driven platform: Threeupgradesperyearneverbreakcustomizations.

Fast App Dev & Customization: Clicks-not-code allow anyone to build apps.

Customer Success: Wearecompletelyinvestedinourcustomers’success.

Salesforce App Cloud is Your Fastest Path From Idea to App

Idea

Idea

Legacy App Dev 6-12 Months

App

Build App with modern frameworks Connected Desktop

and Mobile Apps

install complex software

build app

make it mobile &

social

build & test

security

buy & setup

hardware

define user

access

setup reporting

& analytics

Now Business and IT Can Innovate Together. Faster.

Develop, package and instantly deploy apps Access rich APIs and frameworksCode in your favorite language: Ruby, Java, Apex

Add fields, design layouts, and manage users with clicks, not codePoint-and-click workflow & business logicDrag-and-drop reports and dashboards

Program for Advanced Functionality Configuration for Rapid Development

App Cloud Includes Powerful Services

Model-Driven Elastic Streaming

Force.com Heroku Thunder

Productivity Apps Engagement Apps Connected Apps

Deliver Any Type of App with Salesforce App Cloud

HR Help Desk

Employee Intranet

Recruiting & Onboarding

Performance & Coaching

IT Help Desk / Self-Service Community

Legacy Applications

Consolidation

Enterprise Knowledge

Identity Mgmt

Custom Web / Mobile

Applications

Business Agility Layer (e.g.

Claims, Underwriting, …)

Asset & Facilities Management

Financial Shared Services

M&A Enablement

Early Warning Management

Product Ideas & Innovation

Pre-Production Testing

Warrant Coverage

Decisioning

Procurement

Vendor Management

Transportation

Logistics

Contract Management

Budget Management

Contract Management

Pricing

Billing Management

Audit Management

Connect Every Department on One Platform

Apps

HR Product

Supply ChainITFinanceOps

Leading Companies Run Apps for Every Department Human Resources

Employee Collaboration

Employee Intranet

Recruiting & Stock Plans

Recruiting

Healthy Workplace

Employee Intranet

60 HR Apps + Intranet

Employee Intranet

OperationsAsset Management

Product Lifecycle Management

Inventory Management

Field ServicesField Services

Field Inspections

Brand Auditing

Marketing & e-commerce

Website(Europe)

Mobile Commerce

Franchise Websites

Website

Deliveries

Budgeting

Marketing Collaboration

Franchise Management

Event Management

Build Engaging App Experiences with Salesforce App CloudYour app as your brand! Every company needs to be an app company

Brick-and-Mortar RetailerApps Company

Home Controls ManufacturerApps Company

Shopping Center OperatorApps Company

With Pre-Built Apps, Companies Can Go Even FasterAppExchange is the #1 Business App Marketplace

Customized for Salesforce

Trusted and Secure

Reviewed by Peers

Over 2,800 apps

3 million installs

App Cloud Delivers Proven Success

CodingProductivity

52%+

48%+

Decrease in IT Costs

Faster Integration

52%+

Faster System Testing

52%+

Faster Deployment

55%+

%

Faster Design

55+

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected.  Response sizes per question vary.

Faster Configuration

55%+

Average Percentage Improvements Reported by Salesforce Customers

Uri Aizikovich,Deputy CIO, Jewish AgencyAvi Goldshtein,Systems Development Manager,Zim Integrated Shipping

Our Customer Panel

Thank you

App Cloud

Bulk

REST

Metadata

SOAP

Tooling

Streaming

INTE

GRAT

ION

LAYE

R

Point & Click Integration

Tools

PageBuilder

DECLARATIVE DEVELOPMENT

GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE

PLATFORM SERVICES

APP MANAGEMENT & DEPLOYMENT

Workflow Engine

UI Framework

Sharing & Permissions

GlobalSearch

Reports &Dashboar

ds

Files & Content

Authentication

CollaborationEvent Log Framework

TranslationWorkbench

App Builder

ProcessBuilder

SchemaBuilder

Multi-Tenant Network&

Firewall

AutoUpdates

Backup &Geodiversity

Security Trust

IDECLI AgileAccelerator

StoreBuilder

DevConsol

eSandbo

x

Metadata

Heroku DX node.js

PROGRAMMATIC DEVELOPMENT

Database SmartContainer

s

HerokuAdd-ons

HerokuButton

Ruby

Identity

GlobalData

Centers

DataStorage

Single code base

Python Java APEXPHP

OfflineSalesforce1 MobileContainer GeolocationPush

NotificationsSDK Mobile Identity

MOBILE SERVICES

Community Builder

PageBuilder

Everything You Need to Build Apps Fast, all on One PlatformFull spectrum of capabilities from enterprise control to elastic flexibility

Over 5.5 Million Apps Run on Salesforce App Cloud

Salesforce AppsSuite of web and mobile apps for

sales, service, and marketing

Partner AppsAppExchange with over 2,800 apps delivering functional or

industry solutions

Custom AppsCustom apps designed and built

by you or an SI partner

Force.com & Lightning

Productivity Apps Engagement Apps Connected Apps

Build Productivity Apps with Salesforce App Cloud

Build and Deploy Powerful Productivity Apps with Force.comDrive productivity across your entire organization with Apps

Automate Complex ProcessesEasily automate any workflow with Process Builder

Connect to Any Data SourceIntegrate any data source with Lightning Connect in just a few clicks

Create Engaging ExperiencesDesign any experience for any device with Salesforce Lightning

Salesforce Apps

Salesforce1 Lightning Connect: How it WorksUnlock Your Back Office with an Agility LayerDeploy a two-speed architecture to help the IT go faster

Back Office

Systems of Record

Front OfficeSystems of Engagement

Rapid InnovationMobile-firstCollaborative

The Power of App Cloud

Automatic Upgrades

47 Major Releases(3x /year)

Multi-tenant Infrastructure

Metadata-basedSingle Code Base and Shared Infrastructure

Open & Extensible

API-First Architecture2800+ AppExchange

Apps

Unbreakable Customizations

Integrations andcustomizations auto-upgraded

Visualforce transactions

per year

87B

15MCustom

Database Tables

Apex

transactions

per year

137B

500MAPI calls

per day

A Whole New Salesforce, Powered by Lightning

Experience Platform Design System

Build Beautiful Productivity Apps with Lightning Democratize Component-Based App Building

Components App Builder AppExchangefor ComponentsBuild, share and scale

engaging, responsive UIs

Enable anyone in your organization to design

apps with drag and drop

Access a library of prebuilt components

from Salesforce partners

A new user experience designed to help you get work done, faster

Users get a modern app experienceGet the information you need to delight your customers, fasterAdmins customize and assemble appsCustomize your experience with drag and drop

Developers build with engaging UIWith Lightning Components and the Lightning Design System

NEWIntroducing the New Lightning Experience

Introducing AppExchange for ComponentsThe Enterprise Marketplace for Lightning Components

Build More Engaging AppsUse the best pre-built components in your apps

Build apps easilyWith pre-built Components from Salesforce partners that work for any device

Deliver apps fasterUse Components from AppExchange with your own custom-built Components

A whole new way to build pixel perfect apps

Design beautiful appsSalesforce style guides and modern enterprise UX best practices built in

Deliver Apps FastOpen source framework and reusable code base to build apps in record time

Introducing: Lightning Design SystemNEW

Lightning App Builder

Lightning Process Builder

Lightning Community Builder

The fastest way to build mobile apps

Lightning Components

Salesforce1Lightning:TheNextGenerationoftheSalesforce1Platform

• DEMO

Lighting Experience

Lighting App Builder

LegacyData

ButAppsareStillDisconnectedfromLegacyData

CustomApps

PartnerApps

EmployeeApps

CustomerApps

Integration is the #1 Challenge for CIOs

Source: Salesforce Research conducted July – August 2014 by an independent third-party Confirmit. Sample Size = 564 respondents / 1,801 responses. Data shown is % of respondents.

CIOssaydataintegration

toolsare#1pain

48%

Current Integration Approaches: Limited or Overly Complex

ManualFileLoad Point-to-Point EnterpriseServiceBusFTP

One-offEventsDatacan’tbeupdated

Dataquicklygoesstale

InfrequentUpdatesDataiscopied

Dataofteninaccurate

InflexibleMonthstobuild

Expensivetobuildandmaintain

ComplexRequiresspecialskills

Severalmonthstobuild

What if you could easily create real-time integrations to any data source in

minutes?

Introducing: Salesforce1 Lightning Connect

FastPointandclickintegrationinminutes

Real-timeExternaldatabyreference–notcopied

ExtensibleThefullpowerofSalesforce1Platformbehindexternaldata

The fastest, easiest way to integrate any data source with Salesforce

External Data Sources

Salesforce Apps

(OData adapters)

C O N N E C T

Salesforce1LightningConnect:HowitWorks

• DEMO

Lighting Connect

Appendix: Heroku

Productivity Apps Engagement Apps Connected Apps

Build Engagement Apps with Salesforce App Cloud

Agile and elastic platform that developers loveSmarter infrastructure lets you build apps that scale

Open and extensibleModern language support and ecosystem of 150+ add-ons

Connected to SalesforceSync customer apps with business processes

Build Engagement Apps with Heroku

Heroku Enterprise Delivers Engagement AppsEmpower your developers to build apps faster with enterprise trust and control

Increase controlRely on a managed, trusted architecture, with enterprise grade controls

Accelerate DevelopmentBuild collaboratively, with support for the latest frameworks and languages (java, ruby, node.js)

Build Engagement AppsDeliver customized, elastic apps automatically connected to Salesforce CRM

Heroku Enterprise: Advanced Controls for ITControl your own trusted network in the cloud

Private Spaces Selectable Regions Integrated IdentityNEWNEWNEW

Configurable NetworksRun apps inside trusted, private

network boundaries

Global Deployment OptionsEasily deploy your app to the

geography of your choice

Single Sign-OnAccess Heroku Enterprise with one

login, shared across App Cloud

Appendix: IoT Cloud Powered by Thunder

Productivity Apps Engagement Apps Connected Apps

Build Connected Apps with Salesforce App Cloud

Salesforce IoT

Connect With EverythingConnect every device, sensor, website, and application to gather all relevant data

Build Smart Real-Time LogicUse data and insights to make smarter, more personalized actions at IoT scale

Engage ProactivelyUse the power of Salesforce to reach out to your customers & employees 1:1 wherever they are

Thank you